Relevant bibliographies by topics / Snapdeal

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  1. Journal articles
  2. Book chapters
  3. Conference papers

Academic literature on the topic 'Snapdeal'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Snapdeal"

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MUKHERJEE, ABHIJIT. "EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES IN DRIVING SALES: A CASE STUDY OF SNAPDEAL IN THE INDIAN ONLINE MARKETPLACE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32613.

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This paper investigates the efficacy of social media marketing strategies in bolstering sales performance, with a specific focus on Snapdeal, a prominent player in the Indian online marketplace. In an era where digital connectivity is paramount, social media platforms have become indispensable tools for businesses seeking to enhance their market presence and drive revenue growth. Through a comprehensive analysis of Snapdeal's social media marketing approach, including targeted advertising, customer engagement, influencer partnerships, and content marketing, this study aims to elucidate the imp
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Kalaria, Hemen I., and Dhiren D. Pandya. "BRAND IMAGE OF CONSUMERS TOWARDS E-COMMERCE COMPANIES." International Journal of Education, Modern Management, Applied Science & Social Science 06, no. 03(II) (2024): 73–76. http://dx.doi.org/10.62823/ijemmasss/6.3(ii).6902.

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This research paper mainly focuses on brand image of consumer towards e-commerce companies like Amazon, Flipkart and Snapdeal. Nowadays online consumer are increasing and penetration of internet and smart phones in rural areas are also increasing. So, for the e-commerce companies it is essential to understand various factors that affect brand image and consumer satisfaction. For this research paper total 500 respondents have filled structured questionnaire in the Gujarat. Analysis of primary data conducted on SPSS software. Regression analysis conducted for Amazon, Flipkart and Snapdeal. After
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Yadav, Dr. Preeti, and Dr Jeet Singh. "E – COMMERCE IN INDIA WITH SPECIAL REFERENCE TO SNAPDEAL." NAVASIDDHANT: JOURNAL OF MANAGEMENT, ENTREPRENEURSHIP AND ETHICS 2, no. 2 (2014): 87–93. https://doi.org/10.5281/zenodo.14964156.

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The concept of e-commerce is downloading at a fairly rapid pace in the psyche of the Indian consumer. In the metros, shortage of time is a big driver for online shopping. On the other hand, accessibility to a variety of products makes audiences from smaller towns and cities opt for the online route. In last two years many e-commerce websites have mushroomed online and giving tough competition to one another with striking deals like free shipping, coupons, free gifts, easy return policy, and many more. As per Alexa Flipkart, Ebay, Snapdeal, Jabong , Home Shop 18,Yebhi, Myntra, Naaptol, Tradusin
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V P, Smitha. "ONLINE SHOPPING – CONSUMER BEHAVIOUR ANALYSIS ON BIG BILLION DAYS OF FLIPCART." Social Science Review A Multidisciplinary Journal 3, no. 4 (2025): 64–68. https://doi.org/10.70096/tssr.250304011.

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Flipkart has come a long way. From being a mere start-up with little knowledge and experience to being India’s number one e-commerce company. It has seen a major shuffle and reshuffle in its core management team as well. When Flipkart began its Big Billion Day Sale in 2014, there were many fax-paus. The major reasons behind the failure of the sale could be grouped under three broad heads- inherent faults, trade related malpractices, and the fierce competition. The inherent faults are technical issues, low inventory management, and improper planning and execution were among the major reasons fo
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Gambhir, Surbhi. "Challenges Facing E–Commerce: A Case Study of Amazon vs Snapdeal." International Journal of Computer Trends & Technology 67, no. 07 (2019): 19–25. http://dx.doi.org/10.14445/22312803/ijctt-v67i7p104.

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Tiwari, Rajesh, Bimal Anjum, Khem Chand, and Rakesh Pathak. "Sustainability of Inorganic Growth in Online Retail by Snapdeal: A Case Study." International Journal of Management Studies VI, no. 1(1) (2019): 12. http://dx.doi.org/10.18843/ijms/v6i1(1)/02.

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P, DR VIJAYALAKSHMI. "WEB STORE PURCHASE – CONSUMER AWARNESS AND PERCEPTION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32557.

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The online shopping industry in India is rapidly growing with the entry of large players such as AMAZON,FLIPKART,E-BUY,SNAPDEAL,MYNTRA and others along with the existing domestic players..This research evaluate the factors influencing the consumers to buy products, avail services and level of satisfaction derived during online purchase. It examine SWOT analysis in the e-marketing products and services. Additionally it measure the influence of internet shopping through their experience, problems faced, agreeability and their attitude towards purchase decision. Keywords : Level of satisfaction,
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Rajan, Thomason, and Jacob Alexander. "The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study." Indian Journal of Marketing 49, no. 3 (2019): 25. http://dx.doi.org/10.17010/ijom/2019/v49/i3/142144.

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Sinha, Komal, Shalu Sinha, and Krishna Kumar Dwivedi. "E-Tailing In India: A Case Study Analysis Of Amazon, Flipkart And Snapdeal." NIET Journal of Management 10, no. 01S (2018): 21–25. http://dx.doi.org/10.62797/njom.vol.10.issue.01s.004.

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Anubhav, Barbar, and Manju Baghmar Prof. "Impact of Affiliate Marketing on Consumer Behavior Vis-À-Vis Travel and Tourism Industry of Rajasthan." Journal of Scientific and Engineering Research 10, no. 9 (2023): 199–211. https://doi.org/10.5281/zenodo.10598163.

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<strong>Abstract </strong>Affiliate marketing is a kind of online business in which a third party, the affiliate, receives reward for each visitor provided through hyperlinks on a website or a mobile application. It is analogous to paying a finder's fee for introducing a new or many customers to a company. Flipkart, Amazon, Snapdeal, and more corporations in India have affiliate programmes. To compensate its affiliate partners, companies such as Flipkart, Amazon, and Snapdeal employ the CPA or Cost per Affiliation incentive system. The CPA, also known as the cost per affiliation, cost per orde
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Book chapters on the topic "Snapdeal"

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Virk, Nirmaljeet, and Md Chand Rashid Khan. "Can Snapdeal Sustain E-Commerce Market Challenges?" In Advances in Business Strategy and Competitive Advantage. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-1326-8.ch004.

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This case is structured around one of the popular e-commerce sites in India, Snapdeal. Since its inception in 2010, Snapdeal has witnessed a lot of peaks and valleys. This case sheds light on the trajectory of Snapdeal's business and also provides brief information on Indian customers in terms of internet usage patterns. This case also discusses some of the successful marketing campaigns undertaken by the company; some which invited unwanted controversies. At one point, the company was on the verge of being taken over by competitors. This case also examines the reasons which lead to discomfort
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Pachpande, Priti, and Sham Bachhav. "What Really Went Wrong with Snapdeal?" In Indian Business Case Studies Volume IV. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869401.003.0017.

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Abstract Beleaguered online marketplace Snapdeal is going through troubled breaks. Struggling to raise fresh capital, confuting against internal conflicts, once an e-commerce major Snapdeal has decided to stop all noncore actions, reduce costs, and handover pink slips to employees to turn cost-effective. Earlier Snapdeal was the second best alternative for people after Flipkart but the emergence and rapid growth of Amazon gave people a better alternative. When Amazon entered in 2016 with an additional $3 billion investment in India, it made clear its intention to dominate the Indian market and
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Singh, Surabhi. "Affiliate Marketing and Customer Satisfaction." In Driving Traffic and Customer Activity Through Affiliate Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch001.

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The different tools used in digital marketing are meant to increase the web traffic. One of the important components is Affiliate Marketing. This chapter will bring huge transitions in industry of digital marketing. The affiliate marketing has benefits of increasing customer satisfaction and value driven efficiency in any organization. The study of affiliate programs need to be activated in organizations in order to exploit the potential of same. The companies like Amazon, snapdeal, and flipkart are running affiliate programs and the brand of these companies remain unbeatable. The purpose behi
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Khurana, Saniya. "Classification Algorithms for Evaluating Customer Opinions using AI." In Demystifying Emerging Trends in Machine Learning. BENTHAM SCIENCE PUBLISHERS, 2025. https://doi.org/10.2174/9789815305395125020028.

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There are now a great deal of consumer reviews of items that are written entirely in text. The reviews express their opinions. Opinion mining is another name for sentiment analysis. A common way for businesses to keep tabs on how customers feel about their brands and goods is through the use of sentiment analysis on textual data. Naive Bayes, Random Forest, Decision Tree, and Support Vector Machine classifiers are all used and compared in this study. In this study, we evaluate the efficacy of several classifiers by measuring their ability to correctly categorize mobile product data sets of var
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Imchen, Nungsangyula. "India's Emergence as a Global Leader in the Digital Revolution." In Advances in Logistics, Operations, and Management Science. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-7175-6.ch008.

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The government's emphasis on technology has played a crucial role in driving the digital revolution in India. The government has implemented many measures to foster the use of digital technology in the nation, such as the Digital India program. The program's objective is to establish a digital framework that would facilitate universal access to government services and information through online platforms. This research paper studies how India has experienced a significant transformation in shopping patterns due to the digital revolution. E-commerce sites such as Amazon, Flipkart, and Snapdeal
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Singh, Surabhi. "Role of Media in Success of E-Tailing." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch056.

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This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by 2018. With a CAGR currently pegged at 13%, the Indian e-commerce market is expected to grow the fastest within the Asia-Pacific Region – with its market size doubling every 2-2.5 years. This certainly gives us reason for deep introspection. While the global growth rate of online shoppers is estimated at 8-1
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Singh, Surabhi. "Role of Media in Success of E-Tailing." In Advances in E-Business Research. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9921-2.ch012.

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This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by 2018. With a CAGR currently pegged at 13%, the Indian e-commerce market is expected to grow the fastest within the Asia-Pacific Region – with its market size doubling every 2-2.5 years. This certainly gives us reason for deep introspection. While the global growth rate of online shoppers is estimated at 8-1
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Jain, Vinay Kumar, and Shishir Kumar. "Predictive Analysis of Emotions for Improving Customer Services." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2148-8.ch008.

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Human emotions plays an important role in everyday communication. Emotions are formed by the combination of cues such as relative actions, facial expressions, and gestures and reactions. Emotions are also present in written texts like in social media, chats, customer reviews. By getting inspired by works done in the domain of sentiment analysis, this chapter explores advances to automatic detection of emotions in text which help in Improving Customer Services. This chapter presents a framework for automatic detection of emotions in customer reviews based on different emotions theories in the f
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Jain, Vinay Kumar, and Shishir Kumar. "Predictive Analysis of Emotions for Improving Customer Services." In Natural Language Processing. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0951-7.ch039.

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Human emotions plays an important role in everyday communication. Emotions are formed by the combination of cues such as relative actions, facial expressions, and gestures and reactions. Emotions are also present in written texts like in social media, chats, customer reviews. By getting inspired by works done in the domain of sentiment analysis, this chapter explores advances to automatic detection of emotions in text which help in Improving Customer Services. This chapter presents a framework for automatic detection of emotions in customer reviews based on different emotions theories in the f
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Khanna, Siddharth, and Ashok Kumar Wahi. "Website Attractiveness in E-Commerce Sites." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch021.

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Website attractiveness has become the essence of online business and bringing in more customer base. Website attracting variables play a key role enhancing the online purchase among the consumers. Key website attracting variables influencing consumer purchase decision include: Services &amp; Offers, Ease of Use (Usability) and Concerns &amp; Issues. Services &amp; Offers: The consumers are attracted by the services and offers that a website provides to its users. The higher the services and offers provided by a website, the more will be the attractiveness to its users. The services and offers
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Conference papers on the topic "Snapdeal"

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Agarwal, Shrishti, Piyush Chauhan, Shipra Agarwal, Arun Pratap Singh Rathore, Tanupriya Choudhury, and Abhilasha Mishra. "Analysing the Impact of Ai Integration on India's E-Commerce Giants: A Comparative Study of National Expansion of Amazon India, Flipkart, and Snapdeal." In 2024 4th International Conference on Technological Advancements in Computational Sciences (ICTACS). IEEE, 2024. https://doi.org/10.1109/ictacs62700.2024.10840850.

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Darwade, Tanmayee. "THE EVOLUTION OF E -COMMERCE." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250126.

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This research examines the evolution of e-commerce, highlighting key growth phases, challenges, and future opportunities. The study outlines four stages: (1) Early Years (2007– 2009), where companies like Flipkart and Snapdeal struggled with low internet penetration and logistics barriers; (2) Investment and Ecosystem Development (2009–2013), marked by improved digital payments, logistics, and investor-driven expansion; (3) High Growth and Market Consolidation (2014–2024), where major players like Amazon and Flipkart leveraged AI, fintech, and rapid deliveries to expand into smaller cities; an
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