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Journal articles on the topic 'Snapdeal'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

MUKHERJEE, ABHIJIT. "EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES IN DRIVING SALES: A CASE STUDY OF SNAPDEAL IN THE INDIAN ONLINE MARKETPLACE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32613.

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This paper investigates the efficacy of social media marketing strategies in bolstering sales performance, with a specific focus on Snapdeal, a prominent player in the Indian online marketplace. In an era where digital connectivity is paramount, social media platforms have become indispensable tools for businesses seeking to enhance their market presence and drive revenue growth. Through a comprehensive analysis of Snapdeal's social media marketing approach, including targeted advertising, customer engagement, influencer partnerships, and content marketing, this study aims to elucidate the imp

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Kalaria, Hemen I., and Dhiren D. Pandya. "BRAND IMAGE OF CONSUMERS TOWARDS E-COMMERCE COMPANIES." International Journal of Education, Modern Management, Applied Science & Social Science 06, no. 03(II) (2024): 73–76. http://dx.doi.org/10.62823/ijemmasss/6.3(ii).6902.

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This research paper mainly focuses on brand image of consumer towards e-commerce companies like Amazon, Flipkart and Snapdeal. Nowadays online consumer are increasing and penetration of internet and smart phones in rural areas are also increasing. So, for the e-commerce companies it is essential to understand various factors that affect brand image and consumer satisfaction. For this research paper total 500 respondents have filled structured questionnaire in the Gujarat. Analysis of primary data conducted on SPSS software. Regression analysis conducted for Amazon, Flipkart and Snapdeal. After

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Yadav, Dr. Preeti, and Dr Jeet Singh. "E – COMMERCE IN INDIA WITH SPECIAL REFERENCE TO SNAPDEAL." NAVASIDDHANT: JOURNAL OF MANAGEMENT, ENTREPRENEURSHIP AND ETHICS 2, no. 2 (2014): 87–93. https://doi.org/10.5281/zenodo.14964156.

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The concept of e-commerce is downloading at a fairly rapid pace in the psyche of the Indian consumer. In the metros, shortage of time is a big driver for online shopping. On the other hand, accessibility to a variety of products makes audiences from smaller towns and cities opt for the online route. In last two years many e-commerce websites have mushroomed online and giving tough competition to one another with striking deals like free shipping, coupons, free gifts, easy return policy, and many more. As per Alexa Flipkart, Ebay, Snapdeal, Jabong , Home Shop 18,Yebhi, Myntra, Naaptol, Tradusin

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V P, Smitha. "ONLINE SHOPPING – CONSUMER BEHAVIOUR ANALYSIS ON BIG BILLION DAYS OF FLIPCART." Social Science Review A Multidisciplinary Journal 3, no. 4 (2025): 64–68. https://doi.org/10.70096/tssr.250304011.

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Flipkart has come a long way. From being a mere start-up with little knowledge and experience to being India’s number one e-commerce company. It has seen a major shuffle and reshuffle in its core management team as well. When Flipkart began its Big Billion Day Sale in 2014, there were many fax-paus. The major reasons behind the failure of the sale could be grouped under three broad heads- inherent faults, trade related malpractices, and the fierce competition. The inherent faults are technical issues, low inventory management, and improper planning and execution were among the major reasons fo

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Gambhir, Surbhi. "Challenges Facing E–Commerce: A Case Study of Amazon vs Snapdeal." International Journal of Computer Trends & Technology 67, no. 07 (2019): 19–25. http://dx.doi.org/10.14445/22312803/ijctt-v67i7p104.

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Tiwari, Rajesh, Bimal Anjum, Khem Chand, and Rakesh Pathak. "Sustainability of Inorganic Growth in Online Retail by Snapdeal: A Case Study." International Journal of Management Studies VI, no. 1(1) (2019): 12. http://dx.doi.org/10.18843/ijms/v6i1(1)/02.

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P, DR VIJAYALAKSHMI. "WEB STORE PURCHASE – CONSUMER AWARNESS AND PERCEPTION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32557.

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The online shopping industry in India is rapidly growing with the entry of large players such as AMAZON,FLIPKART,E-BUY,SNAPDEAL,MYNTRA and others along with the existing domestic players..This research evaluate the factors influencing the consumers to buy products, avail services and level of satisfaction derived during online purchase. It examine SWOT analysis in the e-marketing products and services. Additionally it measure the influence of internet shopping through their experience, problems faced, agreeability and their attitude towards purchase decision. Keywords : Level of satisfaction,

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Rajan, Thomason, and Jacob Alexander. "The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study." Indian Journal of Marketing 49, no. 3 (2019): 25. http://dx.doi.org/10.17010/ijom/2019/v49/i3/142144.

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Sinha, Komal, Shalu Sinha, and Krishna Kumar Dwivedi. "E-Tailing In India: A Case Study Analysis Of Amazon, Flipkart And Snapdeal." NIET Journal of Management 10, no. 01S (2018): 21–25. http://dx.doi.org/10.62797/njom.vol.10.issue.01s.004.

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Anubhav, Barbar, and Manju Baghmar Prof. "Impact of Affiliate Marketing on Consumer Behavior Vis-À-Vis Travel and Tourism Industry of Rajasthan." Journal of Scientific and Engineering Research 10, no. 9 (2023): 199–211. https://doi.org/10.5281/zenodo.10598163.

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<strong>Abstract </strong>Affiliate marketing is a kind of online business in which a third party, the affiliate, receives reward for each visitor provided through hyperlinks on a website or a mobile application. It is analogous to paying a finder's fee for introducing a new or many customers to a company. Flipkart, Amazon, Snapdeal, and more corporations in India have affiliate programmes. To compensate its affiliate partners, companies such as Flipkart, Amazon, and Snapdeal employ the CPA or Cost per Affiliation incentive system. The CPA, also known as the cost per affiliation, cost per orde

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K S, Abhishek. "Insight Cart- A Product Analysis Website Using Web Scraping and Machine Learning." International Journal for Research in Applied Science and Engineering Technology 12, no. 12 (2024): 605–8. https://doi.org/10.22214/ijraset.2024.65845.

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This paper presents an innovative approach to e-commerce data analysis using web scraping and machine learning techniques. By aggregating data from platforms like Amazon, eBay, Snapdeal, and Ajio, the system facilitates product comparison and price prediction. Leveraging state-of-the-art scraping tools such as Selenium and BeautifulSoup, and machine learning algorithms, including K-Means clustering and Linear Regression, the system ranks products and forecasts price trends. A detailed graph showcasing predicted price trends over time provides actionable insights for consumer decision-making. R

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Fennala Agnes Iylin, D. "Influence of Online Shopping Sites on Buying Behavior of Youth." ComFin Research 12, S1-Feb (2024): 15–19. http://dx.doi.org/10.34293/commerce.v12is1-feb.7349.

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The goal of the study is to determine how consumers feel about the apps like Flip-kart, Amazon, Mynthra, Snapdealetc .The internet evolved become a more essential and potent instrument for every person’s need and way of life. The study’s goal is to examine current customer product preferences, buying patterns, and purchase decisions made using various online shopping apps, such as Flip-kart, Amazon and Snapdeal etc. The majority of respondents are happy with the high rankings for ease of finding products, practicality, and deals or discounted costs. According to the research, online decision-s

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Simran, Sethi. "AI-Powered Sentiment Analysis in E-Commerce." International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences 10, no. 3 (2022): 1–8. https://doi.org/10.5281/zenodo.15029793.

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With the growth of the e-commerce sphere, analysing clients’ customer reviews and social media impressions have been termed as one of the most important tools of business – sentiment analysis – the process of extracting and understanding the inner meaning of emotions expressed in text. This piece discusses different techniques of AI based sentiment analysis in e-commerce lexicon based, Machine learning, deep and transformer neural networks. A review of major applications is provided such as real-time sentiment analysis, categorization, recommendation systems, and enhancement

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Agrawal, Noopur, Aditya P. Tripathi, and Priti Jagwani. "Identifying Factors Influencing E-WOM on Social Networking Sites." International Journal of Open Source Software and Processes 13, no. 1 (2022): 1–22. http://dx.doi.org/10.4018/ijossp.311838.

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The aim of present research is to examine the influence of identified factors on efficacy of electronic word-of-mouth (e-WOM) for selected e-retailers on social media platform Twitter, applying data mining technique through python software programming. Taking the use of different programming and context as a research gap, the relationship among three important factors viz; network related, text related and time related factors and their influence on e-WOM has been examined on randomly tracked 2582 tweets about two of the reputed Indian e-retailers, Snapdeal and Flipkart. This study may be of i

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Singh, Bhagwan. "Flourishing Demand for shopping websites as an opportunity forforthcoming Entrepreneurs." SMS Journal of Enterpreneurship & Innovation 4, no. 01 (2017): 1–8. http://dx.doi.org/10.21844/smsjei.v4i01.10802.

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The government initiative to make a Digital Bharat i.e. India is booming the demand for shopping websites for the entrepreneurs. The Customer's approach towards shopping is also shifting form stores to online, as store shopping is stressful and time consuming. This shift towards online is not only for shopping goods and services but for receiving latest information and market trends too. The research is a primary analysis of 90 respondents i.e. 50 respondents of Snapdeal and 40 respondents of Flipkart. The study rated the factors of online purchasing and found that cash back benefits, accessib

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Mishra, Dr Ashamayee, and Prof Sujata Rath. "Impact of Flash Sales on E-Commerce Industry in India." International Journal for Research in Applied Science and Engineering Technology 10, no. 7 (2022): 4794–98. http://dx.doi.org/10.22214/ijraset.2022.46048.

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Abstract: The Indian E-commerce industry is developing multifolds and is relied upon to reach $20 Billion by 2020. This is because of evolving outlook of the Indian clients and simplicity of shopping on the web. Significant Indian E-trade organizations have concocted techniques year on year to draw the clients – Flash deals one among them. Streak deals like Flipkart's – 'Large Billion Day', Amazon. In's-'Incredible Indian Shopping Festival' and Snap deal's-'Unpack Zindagi(Unbox Life)' give limited time deals on profoundly limited costs on significant Indian celebrations. Information identified

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A, Muthumeena, and Jeffrey Boopathy J. "SEO in Digital Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 91–94. https://doi.org/10.5281/zenodo.2532953.

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This paper explains about the role of Search Engine Optimisation (SEO) in digital marketing. This paper breaks the thought of people that the digital marketing simply means marketing which is done through online websites like Flipkart, Snapdeal etc. It proves that marketing has a wide scope and is just isn’t about meeting people face to face and convince them your product is good but to provide the people with what they actually need. There will always be an advantage and disadvantage for each and every thing in a person’s point of view. This paper also sum

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Saggu, Amrit Kaur, and Adwitiya Sinha. "Social Influence Analysis for Information Diffusion in Complex Commercial Network." International Journal of Knowledge and Systems Science 11, no. 1 (2020): 22–59. http://dx.doi.org/10.4018/ijkss.2020010102.

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Social influence causes ideas to diffuse across the globe and track the rate at which awareness spans through online social communities. The users with better connectivity and higher interactivity bear greater potentials of spreading as well as perceiving the social trend. This concept has been further considered in the research to identify such prospective users in social network with high probability of influencing the opinions of others to whom they are connected. For the experimentation, Twitter profiles of 1900 followers from three major e-commerce portals, including Amazon, Snapdeal, and

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Mr, Bhupender. "INDIAN CONFRONTATION TO ECOMMERCE." International Journal of Advances In Scientific Research and Engineering (IJASRE) 3, no. 5 (2017): 23–30. https://doi.org/10.5281/zenodo.805877.

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The eCommerce sector has seen unprecedented growth in 2014. The growth was driven by rapid technology adoption led by the increasing use of devices such as smart phones and tablets, and access to the internet through broadband, 3G, etc, which led to an increased online consumer base. Furthermore, favoured demographics and a growing internet user base helped aid this growth. In terms of highlights, the growth shown by home grown players such as Flipkart and Snapdeal and the huge investor interest around these companies displayed the immense potential of the market. With the entry of eCommerce b

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Ajay Chaurasia. "Brand Cart-ism: Analyzing the Impact of Shopping Carts on Consumer Preferences and Purchase Behavior in E-commerce Platforms." Journal of Information Systems Engineering and Management 10, no. 49s (2025): 913–21. https://doi.org/10.52783/jisem.v10i49s.10005.

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The present study examines the shopping cart behavior on the leading e-commerce websites to understand the customer preferences and the volume of shopping as well as the pattern of purchase. Enumerating from mock data of seven popular brands – Amazon, Flipkart, Zepto, Zomato, Swiggy, Ajio, and Snapdeal, we studied cart usage metrics like that of average cart value, abandonment rate, and conversion rate. Information was gathered during simulated user sessions and consumers’ surveys with a view of mining for behavioral and attitudinal insights. Descriptive statistics, correlation, regression, AN

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Goyal, Dushyant. "Ezycart: Multivendor E-Commerce Website." International Journal for Research in Applied Science and Engineering Technology 9, no. 8 (2021): 2867–69. http://dx.doi.org/10.22214/ijraset.2021.37176.

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Abstract: Due to the Pandemic, we saw a rise in the use of online or digital resources. Since the lockdown was imposed, thus day to day commute was affected severely. The vendors and markets that relied on customers this commute were severely affected. Thus, it saw the necessity to shift the business to online platforms like Amazon, Snapdeal, etc. From these experiences, the idea of Ezycart came into play, with a motive to boost the online infrastructure of E-Commerce specific to the needs and demands of the population of our country (India), easy-to-use, secure, and user-friendly Multi-vendor

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Shiralashetti, Dr A. S., and Lata Poojari. "CUSTOMER SATISAFACTION TOWARDS ONLINE SHOPPING: A CASE STUDY OF UDUPI DISTRICT." YMER Digital 21, no. 06 (2022): 699–709. http://dx.doi.org/10.37896/ymer21.06/71.

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Electronic marketing is a huge shift in the globalisation era. The use of technology (i.e., a computer) for greater marketing performance is known as online shopping or marketing. And retailers are designing tactics to suit the demands of online customers; they are investigating consumer behaviour in the realm of online buying to determine how consumers feel about it. People in today's world have difficulty in planning their time to complete routine things such as shopping. Therefore, internet has become increasingly important in recent years. The number of people who use the internet for thei

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Yadav, Neetu, and Mahim Sagar. "Amazon India’s “Apni Dukaan”: branding strategy." Emerald Emerging Markets Case Studies 8, no. 3 (2018): 1–15. http://dx.doi.org/10.1108/eemcs-09-2017-0230.

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Subject area Brand Management, Branding Strategy, Strategic Management. Study level/applicability The case study is suitable for postgraduate management programs, such as MBA, Executive MBA and executive development programs. Case overview This case study provides a detailed analysis of Amazon India’s branding strategy by way of analyzing popular branding campaigns such as “Try to kar”, “Aur Dikhao”, “Kya Pehnu” and “Apni Dukaan” that enabled the global brand to reach to the masses of Tier-II and Tier-III cities in India. Facing fierce competition from existing market leaders such as Flipkart

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Sinha, Raj. "Data Analysis and Sentiment Analysis on Amazon Reviews." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (2021): 2200–2206. http://dx.doi.org/10.22214/ijraset.2021.39725.

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Abstract: In the present scenario, a person wants ease in their lives, so E-commerce has become a great and admirable involvement in providing the availability of any product at the doorsteps. But how a person can know the efficiency and originality of the product just by looking at the pictures and the details of the product on the websites. To overcome these issues the E-commerce websites have introduced the concept of the Reviews. Reviews are written by the customers who have already purchased it. Studies show that Product reviews are one of the most important points one considers during th

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C., Tharanidevi, and Indhumathi M. "THE GROWING POWER OF SOCIAL MEDIA AND SEARCH MARKETING." International Journal of Advanced Trends in Engineering and Technology 2, no. 1 (2017): 51–54. https://doi.org/10.5281/zenodo.495745.

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“Social media” is a name given to web-based and mobile technologies that are used to turn communication into an interactive dialogue. <strong>This interactive dialogue can occur between organizations, communities and individuals.</strong><strong> </strong>The Internet allows millions of people to connect with each other, and also allows business owners to promote their businesses to people all over the world by using web-based applications. We currently live in a world in which traditional advertising strategies aren’t enough. Social media not only allows for tremendous outreach and networking

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Saranya., S., and Amulya. M. Dr. "IT and ITES Sector Focused Analysis of Venture Capital Investments in India." International Journal of Trend in Scientific Research and Development 3, no. 6 (2019): 474–78. https://doi.org/10.5281/zenodo.3588077.

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Could you predict the common factor behind the most popular ventures like Flipkart, Snapdeal, Ola, Inmobi, Hike, Shopclues, Zomato, Paytm, Quikr All these ventures are backed by venture capital. Venture capital has been buzzing word in the last five years. Venture capital industry has endorsed brusque gaits of technology as an inevitable part of life. Venture capital in India following the footsteps of the global trends has been showering its fund in IT and ITES sector. IT and ITES sector has been the major receptor of venture capital investments in India. However, there are only few studies w

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Prashar, Sanjeev, T. Sai Vijay, and Chandan Parsad. "Antecedents to Online Shopping." International Journal of E-Business Research 11, no. 1 (2015): 35–55. http://dx.doi.org/10.4018/ijebr.2015010103.

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The increased use of smartphones and tablets, along with advanced security features being offered by the online retailers are adding strength to e-commerce industry. Growing at an astonishing rate at 85%, as against 65% growth of regular shopping over the previous year, internet retailing in India touched US $10.672 billion in 2013, making it one of the most anticipated destinations for national and multinational online retailers. Several web portals are looking to capture a share of this huge market. This study gains importance as Indian arms of multinational online selling companies like Ama

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Khanna, Siddharth, and Ashok Kumar Wahi. "Website Attractiveness in E-Commerce Sites." International Journal of Virtual Communities and Social Networking 6, no. 2 (2014): 49–59. http://dx.doi.org/10.4018/ijvcsn.2014040104.

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Website attractiveness has become the essence of online business and bringing in more customer base. Website attracting variables play a key role enhancing the online purchase among the consumers. Key website attracting variables influencing consumer purchase decision include: Services & Offers, Ease of Use (Usability) and Concerns & Issues. Services & Offers: The consumers are attracted by the services and offers that a website provides to its users. The higher the services and offers provided by a website, the more will be the attractiveness to its users. The services and offers

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Bharathi and Mayya Sureshramana. "A Study on Marketing Strategies and SWOC Analysis of Himalaya Wellness Private Ltd." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 2 (2022): 637–54. https://doi.org/10.5281/zenodo.7396027.

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<strong>Purpose:</strong> <em>Ayurveda is a traditional natural and holistic medical system that was transmitted orally through a lineage of sages. It is thought of as the study of life. It offers information on eradicating the paths that lead to the spread of diseases as well as how to prevent infections altogether. The Charaka Samhita, Sushruta Samhita, and Ashtanga Hrudaya are the three oldest texts on Ayurveda. They describe the effects of five elements—earth, water, air, fire, and space—on a person's system and emphasise the significance of maintaining these elements'

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S., Adlin Jebakumari, and A. Jayanthila Devi. "The Dramatic Fail and Fall of Huge Startup Snapdeal: A Case Study." International Journal of Case Studies in Business, IT, and Education, November 29, 2023, 237–52. http://dx.doi.org/10.47992/ijcsbe.2581.6942.0317.

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Purpose: This case study focuses on the journey of Snapdeal from a daily deal company to the second largest E-Commerce player in market to again falling down with huge losses, a failed merger and other loopholes. The purpose of the study is to analyze the reasons behind fall and fail of E-Commerce Giant Snapdeal. This paper reveals the journey of Snapdeal from daily deal company daily deal company to the second largest E-Commerce player in market, strategies. Design/Methodology/Approach: A survey was used by the author to carry out this study. The effect of has been the focus of the study. Sec

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"Customers Online Shopping Experience - Comparison Among Amazon, Flipkart & Snapdeal." International Journal of Recent Technology and Engineering 8, no. 4S3 (2019): 77–80. http://dx.doi.org/10.35940/ijrte.d1004.1284s319.

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Today customers have a variety of online shopping sites from where they can make their purchases. Online shopping helps the customers to purchase all sorts of goods and services from all around the world. Online shopping is a method of shopping, in which the customers can purchase goods and services from any part of the world through the internet. Online shopping experienceof the customers with some online sites may bepositive whereas with some other sites it may be negative. Experience is gathered after making a shopping decision. A positive experience results due to better quality of product

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Mahendru, Sachin, and Dr Rachin Suri. "Sentiment Signals: Decoding Online Consumer Emotions In India’s E-Commerce Sector." International Journal of Environmental Sciences, July 2, 2025, 196–214. https://doi.org/10.64252/8gy5z117.

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The aim of the research is to comprehend and examine the sentiments of the consumers in form of app-based review in the leading Indian e-retailers namely Amazon, Flipkart and Snapdeal, the study. This paper is a study based on the basis of text mining and sentiment analysis that investigates how the customers tend to emotionally respond to their treatment in such sites. The data encapsulation and processing thereof using Python and RStudio and analysis of the data warehouse which has a data set of over 25,000 user reviews collected on Google Play Store were conducted. It employed a sentiment c

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"Deep Learning-based mobile robot for warehouse keeping." International Journal of Engineering and Advanced Technology 9, no. 1S3 (2019): 153–56. http://dx.doi.org/10.35940/ijeat.a1108.1291s419.

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As the warehouse plays a crucial role in the supply chain between the manufacturers and end-user or consumers, it is more important to adopt automation in large warehouses and industries. The large e-commerce companies like FLIPKART, AMAZON, SNAPDEAL etc. ship millions of goods and products from one place to another whose distance is in hundreds and even thousands of kilometres. These companies’ warehouses sometimes are as big as nine football pitches or grounds which employ thousands of people for their inventory management. In this technically growing world, we need to reduce the manually do

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M. K. Siva Prakash and A. Poongodi. "PHISHWIPER: Real Time Scam Website Detection and Blocking using Predictive Attention Model." International Journal of Advanced Research in Science, Communication and Technology, May 24, 2024, 66–70. http://dx.doi.org/10.48175/ijarsct-18413.

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A data breach is a security event, where sensitive data is accessed without any permission from a website or an organization. An information breach will be considered as the purposeful or accidental gathering of secure or personal data from an organization. A breach can be an accession of a data without any permission, these kinds of regulations should be provided with safe and secured framework but this is not happening in many corporations. So, by analyzing the previous attempts (successful or unsuccessful attacks), the proposed model can be trained to adapt to new scenarios and predict the

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Agrawal, Bikas. "Use of Social media by small women entrepreneurs of India for growing their business." SMS Journal of Enterpreneurship & Innovation 8, no. 01 (2022). http://dx.doi.org/10.21844/smsjei.v8i01.30007.

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With the increasing education level, social awareness, change in attitude and need for more household income have encouraged more and more women to start their own businesses. Online business has been showing a rapid increase in our country in recent times. During the pandemic time, more and more people became aware of the online business platforms. The e- business portals like Amazon, Flipkart, Myntra, Snapdeal, Jabong, etc. became more popular business platforms due to the situation where people preferred to stay inside homes. Swiggy, Zomato, Grofers, Jio Mart, Big basket and others became p

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Kausik, Das, and Islam Sahidul. "A multi-objective Shortage Follow Inventory (SFI) Model Involving Ramp-Type Demand, Time Varying Holding Cost and a Marketing Cost Under Neutrosophic Programming Approach." April 9, 2022. https://doi.org/10.5281/zenodo.6426371.

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: In the research paper we have discussed a multi-objective shortage follow deterministic inventory model where demand is ramp type and holding cost along with deterioration is time dependent. Nowadays, due to the online marketing facilities it comes to notice in different fields that various companies run a lucrative advertisement of their products through many online platforms like amazon, flipkart, snapdeal and so on. Even pre-booking goes on before the product is launched and a date for selling is fixed. Taking back-order first is highly appropriate for the seasonal items of newly launched

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Sarkar, Raja, and Sabyasachi Das. "A Conceptual Model to Measure the Impact of Consumer Behaviour on E-Retailing in India." International Journal of Scientific Research in Science and Technology, May 1, 2019, 141–65. http://dx.doi.org/10.32628/ijsrst196329.

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21st century is the era of information technology. Be it social networking, banking, ticket booking or e-retailing, the presence of information technology is ubiquitous in our day-to-day affairs. IT has transcended the physical distance between the service providers and the service receivers. It has also provided the consumers the much needed convenience and offered them competitive price for various products and services. In this context, e-retailing has become a major shopping medium for customers specially the younger generations. The tech savvy young generation has taken to e-retailing lik

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"E-Commerce Product Classification using Lexical Based Hybrid Feature Extraction and SVM." International Journal of Innovative Technology and Exploring Engineering 9, no. 1 (2019): 1885–91. http://dx.doi.org/10.35940/ijitee.l3608.119119.

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At present, online shopping has become a growing process, in which the profit statistics are posted by familiar ecommerce corporations like Amazon, Flipkart, Snapdeal, etc. However, this kind of online shopping unkindly omits the touch and feel of the products that can be used to estimate the product quality as the main factor while buying the commodities from the shops. The estimation of product quality is more significant during the purchasing of online products. Therefore, many opinion mining and sentiment classification methods were introduced to purchase the best products through online s

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Bharathi and Sureshramana Mayya. "A Study on Marketing Strategies and SWOC Analysis of Himalaya Wellness Private Ltd." International Journal of Case Studies in Business, IT, and Education, December 6, 2022, 637–54. http://dx.doi.org/10.47992/ijcsbe.2581.6942.0223.

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Purpose: Ayurveda is a traditional natural and holistic medical system that was transmitted orally through a lineage of sages. It is thought of as the study of life. It offers information on eradicating the paths that lead to the spread of diseases as well as how to prevent infections altogether. The Charaka Samhita, Sushruta Samhita, and Ashtanga Hrudaya are the three oldest texts on Ayurveda. They describe the effects of five elements—earth, water, air, fire, and space—on a person's system and emphasise the significance of maintaining these elements' balance so that people can live healthy a

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SBS, Herbal. "Herbal Health Ayurvedic Product and Supplement – How Good They Can Be ?" May 26, 2022. https://doi.org/10.5281/zenodo.6584328.

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As people become more aware of their health and well-being they are trying to stay away from chemical substances and opting for alternative options that are natural and herbal.  Although chemical medicines provide faster results, natural methods are more affordable and don't have negative side consequences. Sometimes the allopathic medications are only used to treat symptoms, while natural treatments tend to treat illnesses from their root.  So, what exactly do you think of the benefits of natural herbal ayurvedic products and what are their effectiveness?     &nbs

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-, Pallavi Gladwin, and Sebastian T. Joseph -. "An Analysis on Current Fashions, Complexities & Prospects for India in E-Commerce." International Journal For Multidisciplinary Research 5, no. 5 (2023). http://dx.doi.org/10.36948/ijfmr.2023.v05i05.7148.

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Electronic commerce is the abbreviation for e-commerce. It is the method of performing digital marketing electronically. E-commerce has increased in popularity in recent years as a rapid & simple way to exchange goods & regional & worldwide services. India will become a flourishing platform for e-commerce economic figures; nation's e-commerce retail business increased by 66 percent in 2015-2016. Based on secondary data, the work focuses on conceptual research along with an exploratory & descriptive orientation. This article defines e-commerce, the distinctions between conventio

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