Relevant bibliographies by topics / Social and behavior change communication

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social and behavior change communication'

Author: Grafiati
Published: 3 June 2025
Last updated: 22 June 2025

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Journal articles on the topic "Social and behavior change communication"

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Lewar, Emanuel Suban Bala, Anggun Latifah, and Tenku Fikri Atoillah. "Effective Communication in Social Life." Journal of Community Engagement in Health 6, no. 1 (2023): 79–82. http://dx.doi.org/10.30994/jceh.v6i1.386.

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Communication is something that is needed in everyday life, if we are not careful in communicating we can be denied that it will lead to misunderstanding of fellow human beings. Communication in everyday life both in social life, by using verbal words, but also using non-verbal words. Without communicating, there will be no relationship between fellow living things. This correspondence relationship is related to the attitude or behavior of everyone who also has to change or has the potential to adapt to a different society. Each of these cultures will shape, fortify and change mentality and behavior both individually and socially in the social climate in question. For that we have to instill good communication to make a decent life between us. And then in conveying not only to convey the message, but to change behavior. So that with effective communication, we can understand each other and can strengthen one another.
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Latifah, Latifah. "PERUBAHAN TINGKAH LAKU SISWA MELALUI KOMUNIKASI ANTAR PRIBADI GURU PENDIDIKAN AGAMA ISLAM." Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 8, no. 2 (2021): 112. http://dx.doi.org/10.31602/al-kalam.v8i2.5301.

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This study describes systematically changes in student behavior through interpersonal communication of Islamic Education teachers at Madrasah Ibtidaiyah Assalam Martapura. Focusing on changing behavior and helping teachers to implement good behavior to their students. This behavior change includes: a) Interactive involvement, this behavior change determines the level of one's participation and participation in communication with other people, including: responsiveness, perceptive attitude and attentiveness. b). Interaction management, this change in behavior helps a person be able to take useful actions for someone to achieve communication goals. c) Behavioral flexibility, this change in behavior helps a person to carry out various possible behaviors that can be taken to achieve communication goals. d) Listening, this behavior change helps someone to be able to listen to people who communicate with someone not only content, but also the feelings, concerns, and worries that accompany it. e) Social style, this behavior change helps someone to behave attractively, distinctively, and can be accepted by those who communicate with that person. f) Communication anxiety, this behavior change can overcome fear, confusion, and confusion of thought, body shaking, and stage fright that appears in communicating.
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Indina, T. A. "Social media communication effects on user’s behavior change." Personality and Individual Differences 60 (April 2014): S42. http://dx.doi.org/10.1016/j.paid.2013.07.117.

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Green, Kevin M., Brian A. Crawford, Katherine A. Williamson, and Amielle A. DeWan. "A Meta-Analysis of Social Marketing Campaigns to Improve Global Conservation Outcomes." Social Marketing Quarterly 25, no. 1 (2019): 69–87. http://dx.doi.org/10.1177/1524500418824258.

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The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly ( p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
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Kammer, Adrian, Sebastian Niessen, Lukas Schmid, and Norina Schwendener. "Finding One’s Way on the Roads to Social Change." Social Marketing Quarterly 22, no. 2 (2016): 89–106. http://dx.doi.org/10.1177/1524500416641385.

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Many theories and models attempt to explain the mechanisms underlying human behavior. In order to maintain an overview of the many aspects involved in communication campaigns, social marketing, and behavior change, the Swiss Federal Office for Public Health has created a metamodel of the impact of its campaigns. This metamodel does not claim to contribute any new findings to behavioral research. Its purpose is primarily to summarize the current state of research in the field in a comprehensive and comprehensible way, with reference to a range of relevant communications, social marketing, and behavior change theories. Dimensions addressed include strategy, processes, and impact, with the final dimension demonstrating the possible ranges of impact from individual to societal and from information to behavior. Social marketers and campaign planners may find this model useful as a planning and evaluation tool for campaigns, programs, or interventions that seek to increase awareness or change behavior. Its focus lies on communication campaigns, while also indicating the limits of campaign efficacy. It makes it clear that campaigns are most effective at the early stages of the behavioral change process, such as capturing attention, while other interventions are more effective at later stages.
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Steinemann, Sharon T., Glena H. Iten, Klaus Opwis, Seamus F. Forde, Lars Frasseck, and Elisa D. Mekler. "Interactive Narratives Affecting Social Change." Journal of Media Psychology 29, no. 1 (2017): 54–66. http://dx.doi.org/10.1027/1864-1105/a000211.

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Abstract. Interactive narratives offer interesting opportunities for the study of the impact of media on behavior. A growing amount of research on games advocating social change, including those focusing on interactive narratives, has highlighted their potential for attitudinal and behavioral impact. In this study, we examine the relationship between interactivity and prosocial behavior, as well as potential underlying processes. A yoked study design with 634 participants compared an interactive with a noninteractive narrative. Structural equation modeling revealed no significant differences in prosocial behavior between the interactive and noninteractive condition. However, support for the importance of appreciation for and engagement with a narrative on subsequent prosocial behavior was observed. In summary, while results shed light on processes underlying the relationship between both noninteractive and interactive narratives and prosocial behavior, they also highlight interactivity as a multifaceted concept worth examining in further detail.
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Rai, Shashibala, and Saswata Narayan Biswas. "Health Behavior Change Communication for Maternal Health." Indian Journal of Health Studies 02, no. 01 (2020): 11–25. http://dx.doi.org/10.56490/ijhs.2020.2101.

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Health behavior change related communication strategy encounters two major roadblocks— the social and individual level blocks, and the other is resource scarcity. To increase behavior that promotes health, particularly in the context of a developing country confronted by poverty and illiteracy, is a major challenge. In this paper, we focus on the spread of adoption of safe motherhood practices by expectant mothers in the villages of a district in Uttar Pradesh. Under the JSSK, ASHA workers have spread a campaign for the adoption of safe motherhood practices. We conducted focus group discussions with 36 expectant mothers and 10 ASHA workers. The ASHA workers have been the frontline communication channel for the program. Our findings suggest that the campaign has incorporated certain essential components of health behavior change model. Major innovations have been made in the content and delivery of communication keeping in the contextual reality. The implications of the research are discussed.
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Renner, Britta, Harald Schupp, Manja Vollmann, Freda-Marie Hartung, Ralf Schmälzle, and Martina Panzer. "Risk perception, risk communication and health behavior change." Zeitschrift für Gesundheitspsychologie 16, no. 3 (2008): 150–53. http://dx.doi.org/10.1026/0943-8149.16.3.150.

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Abstract. At a broad level, the Konstanz Health Psychology research group aims at understanding the judgment and decision making processes underlying health-relevant behaviors. Towards this goal, several more specific research agendas are addressed. A primary aim is to understand the transition from knowing about risks to personally feeling at risk. In particular, we study the reception of relevant personalised health feedback such as feedback on cholesterol levels or blood pressure. Contrary to the dominant models of biased reasoning, our results on feedback reception suggest that people respond adaptively to health risk feedback. Furthermore, we study changes in the perception of health risk across time and their associated effects on the onset, maintenance, and cessation of health-relevant behaviors. In current research, we try to utilize methods from affective neuroscience for assessing affective and intuitive processes relevant to personal feelings of risk. These efforts are motivated by the broader goal of developing theoretical frameworks that can be applied across a range of behavioral domains.
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Solihin, O., Y. Mogot, and M. Madonna. "Social Behavior Communication Change (SBCC) for Handling Infectious Diseases in Bandung." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 3 (December 1, 2022): 114–23. http://dx.doi.org/10.34010/icobest.v3i.125.

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The rapid and widespread spread of infectious disease outbreaks in society is influenced by two main factors, namely physical conditions and behavior (behavior). Infectious disease is an epidemic that is being handled seriously by the Bandung City Government, West Java Province. This study examines the Social Behavior Communication Change (SBCC) approach which concentrates on behavior to facilitate individuals, households, groups, and communities in adopting and maintaining practices related to improving health and nutrition. Objective: The research intends to describe the communication program for handling infectious diseases in the city of Bandung using the SBCC approach. Methods: descriptive qualitative research by conducting a systematic literature review (systematic review) in the form of a conceptual study of the condition of infectious diseases in the city of Bandung, Social Behavior Communication Change (SBCC), the SBCC framework, and the Strategy for Handling Infectious Diseases. Concept definitions are obtained through searching primary data sources in the form of journals and other scientific references. Result: The handling of the outbreak can be done through three main strategies, namely Advocacy, social mobilization, and behavior change communication. Advocacy is in the form of enforcing policy commitments and supporting collaboration with the mayor, parliament, Health Service, Sub-district in Bandung. In the form of social service activities and free medical treatment. For community or social mobilization, the Bandung city government involves health cadres, community leaders, and religious leaders. As well as behavior change communication, namely informing and approaching the patient, the patient's family and the community in the surrounding environment. The conclusion is that the handling of infectious diseases can be done through collaboration between the government and the community through advocacy strategies, social mobilization and communication for social change
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C A, Archana. "The Use of Social and Behavior Change Communication Strategies During the Pandemic: An Analysis Based on Kerala." International Journal of Science and Research (IJSR) 13, no. 12 (2024): 1229–33. https://doi.org/10.21275/sr241217150825.

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Dissertations / Theses on the topic "Social and behavior change communication"

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Lacayo, Virginia. "Communicating Complexity: A Complexity Science Approach to Communication for Social Change." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1367522049.

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Tan, Claire Lee-Fang. "The communication and management of career change a study of individuals' experiences or the social process of voluntary downward career change in Singapore /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/6095.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 4, 2009) Vita. Includes bibliographical references.
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Kehl, Dieter. "Decision-making and social media : the integration of social media technologies into collective judgment and decision-making processes in organizational business environments." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/5987/.

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Organizations are continuously confronted with decision-making in their daily business practice. Information technology plays a key role, supporting and automating decision-making processes, enabling the flow and distribution of information and knowledge and enhancing collaboration and exchange across the entire organization. Both, decision-making and information technology combine social and technological aspects of collaboration and collective action within a socio-economic system. Social media technologies such as corporate social networks, collaborative projects, instant messengers, content sharing platforms, blogs, micro-blogs, rating and voting systems, influence how human beings collaborate, build communities, exchange information, and jointly create content. This thesis combines aspects of social and behavioural science, collective decision-making and information technology into a qualitative research project. The main objective of this thesis was to explore and to gain a deep understanding of the implications of the integration of social media technologies to enhance collective judgement and the complex decision-making processes within corporate and less formal contexts. Therefore, this research identified real, potential and perceived benefits, disadvantages and barriers of social media integration in collective decision-making processes. The outcome focusses on evidence to establish whether social media technologies are capable of advancing the collective decision-making process. This study applied an exploratory qualitative research approach, which incorporated semi-structured interviews, multiple case studies and documentary data. Three case studies built the foundation of the field research conducted over a period of nine months, resulting in thirty semi-structured interviews. For each investigated site, ten individuals from various departments and different roles participated in thirty to forty minutes, semi-structured interviews recorded at their premises. Documents shared by the interviewees such as internal presentations, videos, meeting minutes and communication notes added to the overall data set. The key findings can be divided into three focus areas, (a) social media within a business environment and organizational readiness, (b) social media and collective action in business such as mass collaboration and problem solving and (c) social media integrated in collective decision-making derived from the benefits, disadvantages and barriers identified. Real benefits surfaced in the area of communication, interaction, involvement, reproducibility, aggregation and the independence of physical presence. From a communication perspective, the decision-making process benefits from utilizing different channels to convey and present information. These communication channels facilitate synchronous and asynchronous interaction, engaging different parties such as stakeholders, committees, experts, management and other participants in the process. Since the information created is continuously captured and stored, social media adds the benefit of reproducibility to the collective decision-making process. Rating and voting functions aggregate thoughts, opinions, and monitor, at an early stage of the process, tendencies and reflective developments in the group. Finally, rating and voting mechanisms build a collective choice acknowledged by a majority of a business collective. Social media relieves the requirement of physical presence in a collective decision-making process utilizing the corporate Intranet and the Internet. This adds flexibility to the selection of the participants and provides a basis of employee engagement from small to large-scale endeavours. Potential benefits relate to some extent to the explored real benefits. They focus on motivation of social interaction and collaboration, building relationships, enhancing the flow of information and fostering a reflective culture capable of collectively solving problems. From an organizational behaviour perspective, these benefits are capable of stimulating employees to engage in organizational topics, and utilizing organizational intelligence by sharing knowledge and experience to support collective decision-making. Perceived benefits include enhanced communication, interaction, involvement, and acceptance, variety of opinions, engaging employees in collective actions and integrating experts. Perceived disadvantages concentrated around social interaction. They manifested as distraction, losing focus on objectives, biased information, and loss of control, opinion manipulation, information overload and a less formal nature of the process. Barriers were identified in the area of abuse of personal information, additional workload in the daily business, unclear benefits, refusal to share knowledge, lack of trust about the information created and presented, manipulation of opinions, and continuous availability. The results of the thesis provided the evidence that utilization and integration of social media in the collective decision-making process depend on organizational readiness, which relates to the context. Social media application differs from the application in the Internet since social conformity, cohesion and internal competition influence participation and outcome. This means, the ability to integrate employees in collective action and the utilization of social media requires, besides acceptance of the new technology, a culture of openness, and willingness to share, engage and contribute. Therefore, this research suggests, from a managerial perspective, focussing on collective action capabilities, utilizing social media as an enabler to connect employees, to stimulate interaction, participation, and capture and support the information flow during a decision-making process. Recommendations for future research suggest analysing organizations in longitudinal studies to explore how they gain advantage of collective action concerning aggregation of knowledge using social media as a platform.
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Agustin, Tasha A. "Are Tattoos Fashion? Applying the Social Change Theory." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1313774007.

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Layne, Mary Kristen. "Environmental communication and behaviour change in the Bible Belt of the United States." Thesis, University of Glasgow, 2018. http://theses.gla.ac.uk/30735/.

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The Christian church in the southeast United States is a dominant institution that, if mobilised, has the potential to be a powerful force for environmental engagement and the promotion of pro-environmental behaviour. In an effort to advance understanding of the barriers to such engagement and behaviour change in the region, this thesis considers, in the context of religious Bible Belt communities, 1) the relative influence of different forms of social power on grassroots pro-environmental behaviour change, 2) the alignment of environmental and prosocial engagement, and 3) the characteristics of effective programmes for stimulating grassroots pro-environmental behaviour change. It approaches these areas of research from three different angles: an interdisciplinary review of the literature on behaviour change models, social power, framing and environmental communication more broadly; a Multi-Grounded Theory analysis of 20 semi-structured interviews with leaders in environmental and Christian organisations in the southern US; and a statistical analysis of a web-based survey of self-identified Christians across the politically and religiously conservative region (N = 400, across eleven states) regarding participants’ attitudes towards, participation in and beliefs about environmental and prosocial issues. Key findings include the identification of the ‘champion’ and ‘bridge’ models of action in religious organisations, as well as evidence for distinct (and opposing) influences of religious beliefs (orthodoxy) and religious practices (religiosity) on the gap between prosocial and environmental engagement. The thesis also introduces a new researcher reflexivity methodology for use in qualitative research. Based on the findings, the thesis argues that reducing the liberal stigma of environmentalism is paramount in mobilising Christians for climate change action. To this end, a sustained focus on encouraging specific pro-environmental behaviours framed in terms of altruistic concerns should be undertaken to encourage pro-environmental actions in southern Christian populations.
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Doherty, Kathryn Laing. "From Alarm to Action: Closing the Gap Between Belief and Behavior in Response to Climate Change." Antioch University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1406552403.

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Cugelman, Brian. "Online social marketing : website factors in behavioural change." Thesis, University of Wolverhampton, 2010. http://hdl.handle.net/2436/94222.

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A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few evidence-based guidelines to aid online intervention design. This thesis assesses the efficacy of online interventions suitable for social marketing applications, presents a model to integrate behavioural change research, and examines psychological principles that may aid the design of online behavioural change interventions.The primary research project used meta-analytical techniques to assess the impact of interventions targeting voluntary behaviours, and examined psychological design and adherence correlations. The study found that many online interventions demonstrated the capacity to help people achieve voluntary lifestyle changes. Compared to waitlist control conditions, the interventions demonstrated advantages, while compared to print materials they offered similar impacts, but with the advantages of lower costs and broader reach. A secondary research project surveyed users across an international public mobilization campaign and used structural equation modelling to assess the relationships between website credibility, active trust, and behavioural impacts. This study found that website credibility and active trust were factors in behavioural influence, while active trust mediated the effects of website credibility on behaviour. The two research projects demonstrated that online interventions can influence an individual’s offline behaviours. Effective interventions were primarily goal-orientated: they informed people about the consequences of their behaviour, encouraged them to set goals, offered skills-building support, and tracked their progress. People who received more exposure to interventions generally achieved greater behavioural outcomes. Many of these interventions could be incorporated into social marketing campaigns, and offer individually tailored support capable of scaling to massive public audiences. Communication theory was used to harmonize influence taxonomies and techniques; this proved to be an effective way to organize a diversity of persuasion, therapy, and behavioural change research. Additionally, website credibility and users’ active trust could offer a way to mitigate the negative impacts of online risks and competition.
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Ekdahl, Jonna, and Martinsson Cajsa Mosbakk. "Not applauding the gay topic : Mexican Telenovela, communicating social learning?" Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52002.

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Social learning is a key element in the methodology used in the Mexican telenovela Ultimo año, and suggest that people can adopt behaviour from watching television. An important aspect of social learning are role models to identify with and/or learn their behaviour, hopefully changing their behaviour. Entertainment Education is a tool to educate through entertainment like TV shows, and are often used to teach about health issues. Mexico legalized same sex marriages in the first state only five years ago. The culture is characterized by the “macho” machisimo culture. Therefore the study aims to treat homosexual youth in Mexico. The study investigates the Mexican gay’s youth reception on the show “Ultimo año”. This show aims to reach behaviour changes concerning issues such as reproductive health, gender based violence, violence and other health related issues. The study finds that the respondents are unable to identify with the characters and events to a large extent in Ultimo año. However, they can recognize some events in the show, as well as some characteristics that are portrayed. Our study shows that homosexuality is poorly represented in the show and the characters are too wealthy to appeal to our respondents. According to our respondents the show does not reflect Mexican youth in the correct way. Respondents thought that homosexuality was portrayed in a negative way, which did not support being gay or “coming out”. The lack of identifying negative feelings of the heteronormative narrative, along with the representation of homosexuality, therefore affecting the respondents in a way the effect would be no participation in social learning. Therefor unable to achieve the behaviour change that the show is aiming towards. The study is based on one focus group and three personal interviews. The theoretical background for this study contains Stuart Halls encoding/decoding model, Albert Banduras theory about social learning, Miguel Sabido´s Methodology and previous research on reception studies by Martina Ladenorf, Thomas Tufte and Sonia Livingstone.
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Weidenstedt, Linda. "A Sociology of Empowerment : The Relevance of Communicative Contexts for Workplace Change." Doctoral thesis, Stockholms universitet, Sociologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-146521.

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Empowerment has been a popular concept in management and leadership practice and research for more than forty years. The intentions behind empowerment at the workplace are positive: empowered employees should experience a greater degree of influence, decision-making latitude, and meaningfulness. This is achieved through transfers of power, such as increases in autonomy and responsibility. Although empowerment efforts have often been shown to successfully result in empowered and highly involved employees, there has also been research that shows the opposite: the so-called paradox of empowerment is a well-known problem that refers to failed empowerment efforts through which beneficiaries feel disempowered rather than empowered. This thesis comprises three papers intended to contribute to empowerment research and practice within a sociological framework that offers a better understanding of implicit assumptions between employer and employee and the unintended consequences these can have on the outcome of empowerment change efforts. The analyses utilize a communicative approach in line with sociological and social-psychological theories of communication and interaction. The first two papers are theoretical analyses, one examining the general concept of empowerment (Paper I), the other focusing more specifically on empowerment in workplace contexts (Paper II). Paper III is an empirical analysis that investigates some of the theoretical assumptions made in Papers I and II. The first paper analyzes empowerment from a sociological point of view and identifies possible mechanisms behind the paradox of empowerment. It is argued that such paradoxes may evolve from discrepancies between approaching empowerment from a purely economic and structural perspective versus a communicative and relational one. It concludes with the observation that, although their agency may be increased on a structural level, empowerees may experience a parallel decrease of agential options on a communicative level. The second paper deals with empowerment at the workplace as a management or leadership technique. Focusing on relational aspects, a “basic communicative structure” is identified. This is analyzed as comprising a contractual and a communicative context that should be taken into consideration by empowerers in order to avoid misunderstandings in the recipients’ sensemaking processes. Paper II concludes by arguing that the way recipients make sense of their roles and situations as defined by employment and/or psychological contracts might not necessarily be in line with the communicative meanings they ascribe to the change agents’ actions, and vice versa. The third paper analyzes employees’ orientations and attitudes toward empowerment and the relevance of their attitudes for the success of empowerment efforts. These issues are explored by means of survey data from 268 employees in the Swedish retail sector. Results indicate that age and work intensity (part-time vs. full-time), as well as cohabitation status may have significant impacts on how empowerment efforts are approached and received by employees. The thesis as a whole provides insights into sociological issues of empowerment, both generally and particularly in management and leadership contexts and concludes that the communicative context of empowerment interactions plays a significant role in employees’ empowerment orientations.<br><p>At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 2: Manuscript. Paper 3: Manuscript.</p>
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Watson, Sharon Elizabeth. "Investing In Change: Illuminating Interactive Systems in HIV Research, Communication Diffusion, and Financing in Lesotho." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6977.

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In the field of HIV, more than 30 years into the epidemic, the need to ensure that what researchers learn makes its way into tangible actions in the real world is especially poignant. This dissertation addresses the critical divide between research production and its translation into practice. It advances ways to measure the investments of citizens and stakeholders in qualitative studies and offers new perspectives on the losses inadvertently caused by particular investments in health research and services. Unfortunately, many of the problems in how we practice and disseminate research are rampant throughout the health and development research sector. Therefore, while this anthropological dissertation focuses on HIV and Lesotho, several of the findings are applicable in other geographical and topical settings. This dissertation explores how the practice of conducting qualitative research becomes a type of disease prevention intervention itself cutting across systems. Using a large qualitative HIV sexual, social, and behavioral health research project, as a case study, I illuminate how health research knowledge makes its way (or not) to the populations for whom it is intended. Following up four years later, using in-depth semi-structured and structured interviews, I probe practical and theoretical issues involving the original research assistants, a comparison group, and representatives from organizations targeted to be most likely to use the research findings. I pilot a communication diffusion measurement tool that visualizes the researchers’ ability to apply what they learned from the research experience in talking to their families, partners, acquaintances, work colleagues, and students/trainees. The results indicate significant differences between the original team and the comparison group’s communication diagrams, demonstrating the tool’s usefulness in visualizing who is talking to whom, with what magnitude, and the types of life moments that trigger opportunities to have quality conversations about HIV, sex, and Multiple Concurrent Partnerships (MCP). As evidenced in this study, team members are part of the larger social system. They have the potential to influence the formal dissemination of HIV prevention information into policy and programming as well as the informal diffusion into their own life and in the lives of those they encounter in their social network. Nowhere in translation and dissemination research descriptions are the research team members discussed. Based on this research, I argue that, in addition to greater involvement of the public and stakeholders in translational research, there is a need to include the “implementers” of research beyond that of the principal investigators: the research staff. There is a need to further conceptualize the role of the “research team” in the translation of research to practice paradigm. Data have been collected from grey documents, project reports, scientific papers, newspapers, and websites establishing current points of focus for well-funded global entities in context with our understanding of transmission and prevention dynamics and debates. Analysis of these sources reveal strong rhetoric for combined biomedical, social, behavioral and structural approaches but programming and funding reports reflect much more weight and financing to biomedical solutions. The findings from organizational representatives interviewed in this study reveal that the creation of research and diffusion of information will follow the funding. Similar to Lesotho, many researchers and health professionals in developing countries are hired into biomedical or clinical projects for employment. This project explores the HIV response as part of economic, social and health development in Lesotho supported by the aid industry, and presents data on how the investments of money influence the ways in which local leaders and everyday citizens define, communicate, and conceive solutions to the problem of HIV. In the mid-term, translating biomedical findings into real world realities requires qualitative research. Ethically sound and well-trained qualitative researchers are fundamental in the creation and diffusion of knowledge. As the findings in this study indicate, the qualitative experience provides an opportunity to understand the epidemic that leads people to change their own behaviors, influence those around them, and have the desire to facilitate conversations to provoke social action and change. However, this study also demonstrates how people can go years talking, studying, and working in HIV without ever having an “awakening” or deeper understanding of HIV in their local reality. Study results delve into the long-term effects on the local researchers, furthering our understanding of the different ways in which “capacity” is built in the local involvement. The dissertation also explores critical questions about qualitative research methods and ethics within a context of investigating a disease where everyone—researchers and the researched—are either infected or affected. Based on this research, I argue that true education about HIV is a dialogical perpetual process of interrogating what we know, imagining what should be done and trying: Praxis. This heightened awareness of how our daily research practices link to larger systems will help us not to allow our do-gooder attempts to blind us to the harm we may inadvertently do, or to the lost opportunities we squander. Instead, we must capture and maximize our investments in research and people as agents of change and not only as patients, participants, or employees.
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Books on the topic "Social and behavior change communication"

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Grzadzinski, Rebecca L. Measuring Change in Social Communication Behaviors: Reliability, Validity, and Application. [publisher not identified], 2018.

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Asia, UNICEF/South, ed. Strategic communication for behaviour and social change in South Asia. United Nations Children's Fund, Regional Office for South Asia, 2005.

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Fund, United Nations Population, and Communication for Development Foundation Uganda, eds. National family planning social behavioral change communication strategy 2016-2020. Ministry of Health, 2016.

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Smitasiri, Suttilak, and Mahāwitthayālai Mahidon. Sathāban Wičhai Phōtčhanākān., eds. Social marketing Vitamin A-rich foods in Thailand: A model nutrition communication for behavior change process. 2nd ed. Institute of Nutrition, Mahidol University, 1993.

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Meyrowitz, Joshua. No sense of peace: The impact of electronic media on social behavior. Oxford University, 1985.

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Berry, Joy Wilt. A children's book about whining. Grolier Books, 1988.

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Berry, Joy Wilt. A children's book about whining. Grolier Enterprises, 1988.

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Services, Namibia Ministry of Health and Social. Fatherhood for an HIV-free generation: Strengthening Namibian men's participation in maternal and child care transmission of HIV : a social and behaviour change communication strategy. Ministry of Health and Social Services, Government of the Republic of Namibia, 2011.

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C, Hornik Robert, ed. Public health communication: Evidence for behavior change. L. Erlbaum Associates, 2002.

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D, Stacey Ralph, ed. Experiencing emergence in organizations: Local interaction and the emergence of global pattern. Routledge, 2005.

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Book chapters on the topic "Social and behavior change communication"

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McKee, Neill, Antje Becker-Benton, and Emily Bockh. "Social and Behavior Change Communication." In The Handbook of Development Communication and Social Change. John Wiley & Sons, Inc., 2014. http://dx.doi.org/10.1002/9781118505328.ch17.

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White, Livingston, and Nancy Muturi. "Social and Behavior Change Communication." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-14449-4_216-1.

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Storey, Douglas, and maria elena Figueroa. "Toward a Global Theory of Health Behavior and Social Change." In The Handbook of Global Health Communication. Wiley-Blackwell, 2012. http://dx.doi.org/10.1002/9781118241868.ch4.

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Cascio, Christopher N., Sonya Dal Cin, and Emily B. Falk. "Health Communications: Predicting Behavior Change from the Brain." In Social Neuroscience and Public Health. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-6852-3_4.

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Hegazi, Sahar, and Sam Oumo Okiror. "Reflections on Social Behavior Change: Lessons Learned from Polio Outbreak Response." In Communication and Community Engagement in Disease Outbreaks. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92296-2_4.

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Singh, Sanghamitra, Poonam Muttreja, Dipa Nag Chowdhary, and Mandira Kalra Kalaan. "Relevance of Social and Behavior Change and Communications in the Media on COVID-19 Response." In Health Dimensions of COVID-19 in India and Beyond. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-7385-6_17.

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AbstractThe important role of social and behavior change and communication strategies in the prevention of infection is discussed. These strategies have two complementary, albeit distinct roles: 1) educate citizens on the health risks of COVID-19; and 2) promote desired behaviors to prevent infection.The authors underscore that messages for the prevention of COVID-19 should be clear and consistent and should be based on scientific evidence. These messages need to be reinforced to promote positive behavior change. They should be empathetic and inclusive and should counter misinformation and fake news. Government of India’s citizen engagement platform ‘MyGov’ has rolled-out a series of campaigns for the prevention of COVID-19. Civil society organizations have complemented the official campaign. The Population Foundation of India developed the Corona Ki Adalat (The court of corona) animation series to disseminate key messages and reinforce a sense of solidarity around the fight against COVID-19.India (and the world) has, for the first time, witnessed an amalgamation of science and mainstream media. The collaboration of the media and public health workers and doctors has been commendable. The authors illustrate this with examples of personalities who stepped-up and gave their time to the media to convey important messages to the public. The last few months have truly witnessed the power of the media and behavior change communications. Until a vaccine becomes widely available, the only way to protect people from COVID-19 and to minimize the burden it places on the public health system is to promote widespread behavior change. And this can only happen through the collaborative efforts of the government, media, public health experts, and civil society organizations.
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Mefalopulos, Paolo. "Multidimensional Model for Change: Understanding Multiple Realities to Plan and Promote Social and Behavior Change." In Handbook of Communication for Development and Social Change. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2014-3_28.

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Mefalopulos, Paolo. "Multidimensional Model for Change: Understanding Multiple Realities to Plan and Promote Social and Behavior Change." In Handbook of Communication for Development and Social Change. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-7035-8_28-1.

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Kapadia-Kundu, Nandita, Habtamu Tamene, Yihunie Lakew, et al. "Social and Behavior Change Preparedness for COVID-19 Prevention: Evidence and Experience from Ethiopia." In Global Perspectives of COVID-19 Pandemic on Health, Education, and Role of Media. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-1106-6_21.

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AbstractThe chapter focuses on three crucial elements of social and behavior change (SBC) preparedness within the realm of risk communication. The first section of the chapter describes how to implement a systematic first response to a new epidemic or outbreak. The World Health Organization (WHO)/The Global Outbreak Alert and Response Network (GOARN) framework provides a comprehensive structure to operationalize the immediate national level response for SBC. Ethiopia’s first response was well coordinated and planned, and importantly, started before the detection of the first COVID-19 case in the country. The second section of the chapter provides pooled estimates of COVID-19 prevention behaviors in the country which show a pattern of uneven adoption. The need to develop strategic SBC approaches for both behavior change and behavior maintenance is highlighted. Finally, the third section of the chapter deals with the mental health context during the pandemic in Ethiopia. We propose an integration of community-based mental health support with SBC preparedness activities.The chapter conducts a meta-analysis of peer reviewed literature on three COVID-19 preventive behaviors and on the huge mental burden borne by Ethiopians during the COVID-19 pandemic. The guidelines for practice provided in the chapter are globally applicable. We hope that Ethiopia’s collective experience results in better success in the global fight against COVID-19.
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Fujii, Satoshi. "Case Studies on Communicative Strategies to Change Attitudes and Behavior." In Prescription for Social Dilemmas. Springer Japan, 2016. http://dx.doi.org/10.1007/978-4-431-55618-3_8.

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Conference papers on the topic "Social and behavior change communication"

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Gotea, Mihaela, Ion Negrila, and Angelica Banca. "AGGRESSION AND COMMUNICATION IN THE ONLINE ENVIROMENT." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s07/38.

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As the saying goes, it is difficult to live in a community without being influenced by it. Daily interaction with others is inevitable. Communicating with different people can be pleasant or it can lead to conflicts and tensions. In this text, we will address one aspect of communication - aggressive behavior. Do we often experience aggression from others or do we show it ourselves? How can we manage harmful behavior that can have negative and even destructive consequences? Aggression is an essential component of human nature. It plays an important role in the formation of personality, being as crucial as love. Self-control, which sometimes requires some form of internal confrontation, can become a source of energy and motivate important skills such as determination, self-education, and discipline. Aggressiveness in a positive form can contribute to success in various aspects of life, as long as it is managed responsibly. It is important not to eliminate this aspect of the personality, but to learn how to channel it constructively, both for our benefit and for the benefit of those around us.
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Gita Gayatri, Nyoman Ayu, and Dian Anggraini Kusumajati. "Emotional Intelligence and Responsible Social Media Behavior." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701214.

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Habelalmateen, Mohammed I., S. Sindhuja, C. Rajan, M. Hemamalini, and R. Navin Kumar. "Simplex Social Spider Optimization with Decision Tree Consumer Behavior Patterns." In 2024 International Conference on Integrated Intelligence and Communication Systems (ICIICS). IEEE, 2024. https://doi.org/10.1109/iciics63763.2024.10859970.

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Gewerc, Nathalie. "FASHION COMMUNICATION: A WAY TO CHANGE CONSUMPTION BEHAVIOR TOWARDS ETHICAL FASHION." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b41/s15.048.

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Lin, Su-Sui, Wei-Shen Tai, and Kwo-Ting Fang. "A schema change of Skype users in user intention and social behavior." In 2008 10th International Conference on Advanced Communication Technology. IEEE, 2008. http://dx.doi.org/10.1109/icact.2008.4494226.

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Todosijevic, Milos, Radmilo Todosijevic, and Sanel Mehmedi. "Contemporary Challenges for Accounting and Environmental Behavior." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_406.

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Industry 4.0 happened to us. It acquires a dominant role in accounting mosaic. The new accounting philosophy requires continuous reactions and managing changes. Blockchain and artificial intelligence will affirm new categories in communication relations. The aim of the work: new philosophical views on the causes of change, their recording and digital communication networking; The subject of the work is the micro and macroeconomic part and the social dimension. Hypothesis: the ability to identify digital trends. Auxiliary hypothesis: Recognition of self-benefit.
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Bhate, Kamaxi, Prashant Gangal, Sunita Shanbhag, et al. "ShishuPoshan application: ICT to solve issues of high social importance by scaled behavior change." In 2019 11th International Conference on Communication Systems & Networks (COMSNETS). IEEE, 2019. http://dx.doi.org/10.1109/comsnets.2019.8711149.

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Pollak, Frantisek, Peter Markovic, and Michal Konecny. "Analysis of Selected Characteristics of e-Consumer Behavior of Czechs During the First Wave of the COVID-19 Pandemic." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.53.

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The paper is devoted to the analysis of the selected aspects of e-consumer behavior. Specifically, to the application of innovative methods of evaluating customer interactions within the environment of the virtual social network Facebook. From the point of view of the actual implementation of presented research, the activity of customer tribes of the five largest e-commerce entities in the Czech virtual market was analyzed and evaluated. The data needed to process the analysis were collected during the first state of emergency declared in the Czech Republic in connection with the COVID-19 pandemic. Through the analysis of data on the interactions of customer groups in a highly non-standard situation, it was possible to outline specific patterns of consumer behavior, in particular the extent and nature of their interactions in B2C communication on the social network Facebook. From the findings we can deduce a shift in the timing of interactions towards the morning hours, which we consider both as an effect of working from home and as a deviation from the usual patterns of behavior. In our opinion, it is necessary to take both of these effects into account when planning marketing communication.
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Tsotniashvili, Zaza. "COVID-19 – Impact of Disinformation on Georgian Society." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctc.2021/ctc21.006.

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Disinformation and malign influence in Georgia, both internal and external, draws heavily on psychological drivers of human behavior to exploit and manipulate. Essentially, similar to the strategy the advertising world has adopted, disinformation’s strategy is to change perceptions and, ultimately, manipulate social behavior. Its goal is to shift attitudes, perceptions, values, and norms. Georgia’s current adversaries deploy their information operations to undermine the resilience of Georgia’s democratic institutions, its social cohesion and impede the formation of inclusive national identity. While there is broad consensus that disinformation and malign influence has devastating effects on democracy worldwide, it is more challenging to measure the direct impact that disinformation may have in discrediting political opponents or inducing voter apathy. Public opinion surveys provide some insight into whether or not key narratives spread through disinformation have taken root – which appears to be the case – but they are imprecise in measuring to what extent the disinformation efforts have indeed contributed to their prevalence and how.
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Ribeiro Doria, Julia, Mariana Cavalcante Lopes, Paulo Azuaga Braga, and Adair Da Silva Oliveira Junior. "Desenvolvimento de um Software para Auxílio na Comunicação de quem tem Transtorno do Espectro Autista - TEA." In Computer on the Beach. Universidade do Vale do Itajaí, 2020. http://dx.doi.org/10.14210/cotb.v11n1.p585-588.

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Autistic Spectrum Disorder - TEA is marked by a number of characteristics that influence the daily lives of citizens with the disorder. This change consists of difficulty in communicating with society, badly social interaction and restricted and repetitive behavior, of- ten not dealing with changes in routine. Due to these obstacles faced by autists, forms of intervention arise in order to social inclusion towards these people, such as alternative methods that help autistics communicate. The Picture Exchange Communication System - PECS is one of these assistive tools, based on picture communication, one simulates autism and others everyday foods and objects. However, this method has some issues, for example, some of them cannot associate an illustrative figure that represents an object in reality, causing the PECS to be unusable. From this, this project based on the development and implementation of the site “SeuPecs”, based on the above Communication System, with the creation of unique PECS for each autistic in order to contribute to the communication of who has the TEA.
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Reports on the topic "Social and behavior change communication"

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Agrawal, Praween, Kumudha Aruldas, and M. E. Khan. Training manual on basic monitoring and evaluation of social and behavior change communication health programs. Population Council, 2014. http://dx.doi.org/10.31899/rh10.1025.

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Agrawal, Praween, Kumudha Aruldas, M. E. Khan, and Subrato Mondal. Facilitator's guide for training on monitoring and evaluation of social and behavior change communication health programs. Population Council, 2014. http://dx.doi.org/10.31899/rh10.1017.

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Ashok, Varsha, Kawal Kaur, Mellan Lilumbi, et al. What will encourage pregnant women in Ethiopia to take multiple micronutrient supplementation (MMS)? Busara, 2024. http://dx.doi.org/10.62372/mgwj7426.

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The study researched barriers to uptake of AnteNatal Care and nutrition services, and proposed potential social behavior change communication strategies. Women in Ethiopia face several socio-cultural barriers to accessing MMS pills, which cost effectively enhance maternal nutrition, that policymakers need to understand to provide effective care for a healthy pregnancy and childbirth.
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Roelen, Keetie, and Karol Rodriguez. Comprehensive Social Protection Programming: What is the Potential for Improving Sanitation Outcomes? Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/ids.2022.001.

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Millions of people around the world do not have access to adequate sanitation facilities, undermining progress towards Sustainable Development Goal 6.2 that calls for adequate and equitable sanitation for all. Efforts to improve sanitation outcomes have been rapidly accelerated in the past decade alongside an expansion of different financial incentives or subsidies to promote access to services and motivate sanitation behaviour. In parallel, social protection has become part and parcel of development policy, with many low- and middle-income countries now offering some form of cash transfers to those most vulnerable. Comprehensive interventions that couple financial transfers with complementary support such as behaviour change communication, training, or coaching have also grown increasingly popular. Despite similarities between water, sanitation, and hygiene (WASH) subsidy schemes and social protection interventions, these policy areas have largely developed in silos and limited cross-sectoral learning has taken place. This paper begins to fill this knowledge gap by assessing the potential for comprehensive social protection in addressing sanitation outcomes and drawing out policy implications for the social protection and WASH communities. It does so by focusing on a social protection programme in the context of extreme poverty in rural Haiti.
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Kahabuka, Catherine, Salum Mshamu, Nrupa Jani, and Kamden Hoffmann. Midterm evaluation of USAID Tulonge Afya Project. Population Council, 2020. http://dx.doi.org/10.31899/sbsr2020.1010.

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This report examines findings from a mid-term evaluation conducted by Breakthrough RESEARCH, a USAID-funded research and evaluation project. The purpose of this evaluation is to provide recommendations to enhance the effectiveness of USAID Tulonge Afya’s strategies and activities as the program enters year three. The evaluation identified successes, promising strategies, and interventions that can be sustained throughout the life of the project and scaled-up to other regions and districts. The evaluation also helps to identify facilitating and limiting factors for implementing a complex, integrated social and behavior change communication (SBCC) program, with applications for the future of this project as well as future integrated SBCC programming globally.
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Ramírez, Andrea, Sabrina González Barbosa, Flávia Guerra, et al. TUC Urban Lab Profile: León, Mexico. United Nations University - Institute for Environment and Human Security (UNU-EHS), 2024. http://dx.doi.org/10.53324/gmdq8194.

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After almost two years in operation, the challenges and key achievements of the TUC Urban Lab established in León, Mexico, provide valuable lessons for sustaining ongoing activities, accelerating broader transformations and guiding similar efforts elsewhere: 1. ESTABLISHING THE UL AS A NEUTRAL SPACE FOR DIALOGUE AND COLLABORATION: The UL León has become a space for constructive discussions, gradually involving multiple stakeholders and fostering collaboration, despite differing interests. However, further steps are necessary to identify and empower new leaderships for sustaining, institutionalizing and scaling UL processes and outcomes. Enhancing community ownership, not just over implementation but also over planning and maintenance of solutions, could maximize the impact of the UL. 2. FOSTERING URBAN CHANGE THROUGH PARTICIPATION AND NEW LEADERSHIPS: The diversity of interests and agendas represented in the UL León fostered experimentation at the intersection of environmental, climate and social challenges. While UL initiatives promoted community leadership, especially mobilizing female leaders, more strategic engagement is needed to foster meaningful citizen participation in urban change dynamics, including climate-related policy and investment decisions. 3. DEVELOPING CAPACITIES AND SYNERGIES FOR CLIMATE ACTION: Capacity development can enhance UL impact through skills that motivate community ownership and changes in lifestyles and behaviours. In particular, a transformative communication skill set can reinforce social changes as a means for facilitating the identification of synergies and cross-fertilization between the climate and social justice agendas.
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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on pre­vious research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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Silva, Martha, and Jonathan Walker. How to leverage social listening to inform social and behavior change programs. Population Council, 2022. http://dx.doi.org/10.31899/sbsr2022.1034.

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Developed by Breakthrough RESEARCH, this guide will provide social and behavior change (SBC) program implementers, as well as monitoring, evaluation, and research practitioners with information needed to apply social media monitoring and social listening techniques to inform and evaluate campaigns that make use of social media platforms and other internet-based channels, and highlights where additional or external resources, partnerships, or tools may be needed.
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Noronha, S. Climate Change and Generation Zero – Analysing the 50/50 Campaign: A Communication for Social Change Approach. Unitec ePress, 2012. http://dx.doi.org/10.34074/ocds.12013.

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Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is a reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility. In less than 200 years, human activity has increased the atmospheric concentration of greenhouse gases by some 50 percent relative to pre-industrial levels, leading to an increase in global temperatures. 1 Yet contrarian perspectives abound, given prominence by the media and promoted by fossil fuel lobbies. One such example is Dennis Avery and Fred Singer’s Unstoppable Global Warming: Every 1,500 Years, a book whose premise is that “human-emitted CO2 has played only a minor role” in contributing to climate change.
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Noronha, S. Climate Change and Generation Zero – Analysing the 50/50 Campaign: A Communication for Social Change Approach. Unitec ePress, 2012. http://dx.doi.org/10.34074/ocds.12013.

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Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is a reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility. In less than 200 years, human activity has increased the atmospheric concentration of greenhouse gases by some 50 percent relative to pre-industrial levels, leading to an increase in global temperatures. 1 Yet contrarian perspectives abound, given prominence by the media and promoted by fossil fuel lobbies. One such example is Dennis Avery and Fred Singer’s Unstoppable Global Warming: Every 1,500 Years, a book whose premise is that “human-emitted CO2 has played only a minor role” in contributing to climate change.
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