Dissertations / Theses: 'Social and behavior change communication'

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Lacayo, Virginia. "Communicating Complexity: A Complexity Science Approach to Communication for Social Change." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1367522049.

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Tan, Claire Lee-Fang. "The communication and management of career change a study of individuals' experiences or the social process of voluntary downward career change in Singapore /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/6095.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008. The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 4, 2009) Vita. Includes bibliographical references.

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Kehl, Dieter. "Decision-making and social media : the integration of social media technologies into collective judgment and decision-making processes in organizational business environments." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/5987/.

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Organizations are continuously confronted with decision-making in their daily business practice. Information technology plays a key role, supporting and automating decision-making processes, enabling the flow and distribution of information and knowledge and enhancing collaboration and exchange across the entire organization. Both, decision-making and information technology combine social and technological aspects of collaboration and collective action within a socio-economic system. Social media technologies such as corporate social networks, collaborative projects, instant messengers, content sharing platforms, blogs, micro-blogs, rating and voting systems, influence how human beings collaborate, build communities, exchange information, and jointly create content. This thesis combines aspects of social and behavioural science, collective decision-making and information technology into a qualitative research project. The main objective of this thesis was to explore and to gain a deep understanding of the implications of the integration of social media technologies to enhance collective judgement and the complex decision-making processes within corporate and less formal contexts. Therefore, this research identified real, potential and perceived benefits, disadvantages and barriers of social media integration in collective decision-making processes. The outcome focusses on evidence to establish whether social media technologies are capable of advancing the collective decision-making process. This study applied an exploratory qualitative research approach, which incorporated semi-structured interviews, multiple case studies and documentary data. Three case studies built the foundation of the field research conducted over a period of nine months, resulting in thirty semi-structured interviews. For each investigated site, ten individuals from various departments and different roles participated in thirty to forty minutes, semi-structured interviews recorded at their premises. Documents shared by the interviewees such as internal presentations, videos, meeting minutes and communication notes added to the overall data set. The key findings can be divided into three focus areas, (a) social media within a business environment and organizational readiness, (b) social media and collective action in business such as mass collaboration and problem solving and (c) social media integrated in collective decision-making derived from the benefits, disadvantages and barriers identified. Real benefits surfaced in the area of communication, interaction, involvement, reproducibility, aggregation and the independence of physical presence. From a communication perspective, the decision-making process benefits from utilizing different channels to convey and present information. These communication channels facilitate synchronous and asynchronous interaction, engaging different parties such as stakeholders, committees, experts, management and other participants in the process. Since the information created is continuously captured and stored, social media adds the benefit of reproducibility to the collective decision-making process. Rating and voting functions aggregate thoughts, opinions, and monitor, at an early stage of the process, tendencies and reflective developments in the group. Finally, rating and voting mechanisms build a collective choice acknowledged by a majority of a business collective. Social media relieves the requirement of physical presence in a collective decision-making process utilizing the corporate Intranet and the Internet. This adds flexibility to the selection of the participants and provides a basis of employee engagement from small to large-scale endeavours. Potential benefits relate to some extent to the explored real benefits. They focus on motivation of social interaction and collaboration, building relationships, enhancing the flow of information and fostering a reflective culture capable of collectively solving problems. From an organizational behaviour perspective, these benefits are capable of stimulating employees to engage in organizational topics, and utilizing organizational intelligence by sharing knowledge and experience to support collective decision-making. Perceived benefits include enhanced communication, interaction, involvement, and acceptance, variety of opinions, engaging employees in collective actions and integrating experts. Perceived disadvantages concentrated around social interaction. They manifested as distraction, losing focus on objectives, biased information, and loss of control, opinion manipulation, information overload and a less formal nature of the process. Barriers were identified in the area of abuse of personal information, additional workload in the daily business, unclear benefits, refusal to share knowledge, lack of trust about the information created and presented, manipulation of opinions, and continuous availability. The results of the thesis provided the evidence that utilization and integration of social media in the collective decision-making process depend on organizational readiness, which relates to the context. Social media application differs from the application in the Internet since social conformity, cohesion and internal competition influence participation and outcome. This means, the ability to integrate employees in collective action and the utilization of social media requires, besides acceptance of the new technology, a culture of openness, and willingness to share, engage and contribute. Therefore, this research suggests, from a managerial perspective, focussing on collective action capabilities, utilizing social media as an enabler to connect employees, to stimulate interaction, participation, and capture and support the information flow during a decision-making process. Recommendations for future research suggest analysing organizations in longitudinal studies to explore how they gain advantage of collective action concerning aggregation of knowledge using social media as a platform.

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Agustin, Tasha A. "Are Tattoos Fashion? Applying the Social Change Theory." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1313774007.

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Layne, Mary Kristen. "Environmental communication and behaviour change in the Bible Belt of the United States." Thesis, University of Glasgow, 2018. http://theses.gla.ac.uk/30735/.

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The Christian church in the southeast United States is a dominant institution that, if mobilised, has the potential to be a powerful force for environmental engagement and the promotion of pro-environmental behaviour. In an effort to advance understanding of the barriers to such engagement and behaviour change in the region, this thesis considers, in the context of religious Bible Belt communities, 1) the relative influence of different forms of social power on grassroots pro-environmental behaviour change, 2) the alignment of environmental and prosocial engagement, and 3) the characteristics of effective programmes for stimulating grassroots pro-environmental behaviour change. It approaches these areas of research from three different angles: an interdisciplinary review of the literature on behaviour change models, social power, framing and environmental communication more broadly; a Multi-Grounded Theory analysis of 20 semi-structured interviews with leaders in environmental and Christian organisations in the southern US; and a statistical analysis of a web-based survey of self-identified Christians across the politically and religiously conservative region (N = 400, across eleven states) regarding participants’ attitudes towards, participation in and beliefs about environmental and prosocial issues. Key findings include the identification of the ‘champion’ and ‘bridge’ models of action in religious organisations, as well as evidence for distinct (and opposing) influences of religious beliefs (orthodoxy) and religious practices (religiosity) on the gap between prosocial and environmental engagement. The thesis also introduces a new researcher reflexivity methodology for use in qualitative research. Based on the findings, the thesis argues that reducing the liberal stigma of environmentalism is paramount in mobilising Christians for climate change action. To this end, a sustained focus on encouraging specific pro-environmental behaviours framed in terms of altruistic concerns should be undertaken to encourage pro-environmental actions in southern Christian populations.

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Doherty, Kathryn Laing. "From Alarm to Action: Closing the Gap Between Belief and Behavior in Response to Climate Change." Antioch University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1406552403.

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Cugelman, Brian. "Online social marketing : website factors in behavioural change." Thesis, University of Wolverhampton, 2010. http://hdl.handle.net/2436/94222.

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A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few evidence-based guidelines to aid online intervention design. This thesis assesses the efficacy of online interventions suitable for social marketing applications, presents a model to integrate behavioural change research, and examines psychological principles that may aid the design of online behavioural change interventions.The primary research project used meta-analytical techniques to assess the impact of interventions targeting voluntary behaviours, and examined psychological design and adherence correlations. The study found that many online interventions demonstrated the capacity to help people achieve voluntary lifestyle changes. Compared to waitlist control conditions, the interventions demonstrated advantages, while compared to print materials they offered similar impacts, but with the advantages of lower costs and broader reach. A secondary research project surveyed users across an international public mobilization campaign and used structural equation modelling to assess the relationships between website credibility, active trust, and behavioural impacts. This study found that website credibility and active trust were factors in behavioural influence, while active trust mediated the effects of website credibility on behaviour. The two research projects demonstrated that online interventions can influence an individual’s offline behaviours. Effective interventions were primarily goal-orientated: they informed people about the consequences of their behaviour, encouraged them to set goals, offered skills-building support, and tracked their progress. People who received more exposure to interventions generally achieved greater behavioural outcomes. Many of these interventions could be incorporated into social marketing campaigns, and offer individually tailored support capable of scaling to massive public audiences. Communication theory was used to harmonize influence taxonomies and techniques; this proved to be an effective way to organize a diversity of persuasion, therapy, and behavioural change research. Additionally, website credibility and users’ active trust could offer a way to mitigate the negative impacts of online risks and competition.

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Ekdahl, Jonna, and Martinsson Cajsa Mosbakk. "Not applauding the gay topic : Mexican Telenovela, communicating social learning?" Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52002.

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Social learning is a key element in the methodology used in the Mexican telenovela Ultimo año, and suggest that people can adopt behaviour from watching television. An important aspect of social learning are role models to identify with and/or learn their behaviour, hopefully changing their behaviour. Entertainment Education is a tool to educate through entertainment like TV shows, and are often used to teach about health issues. Mexico legalized same sex marriages in the first state only five years ago. The culture is characterized by the “macho” machisimo culture. Therefore the study aims to treat homosexual youth in Mexico. The study investigates the Mexican gay’s youth reception on the show “Ultimo año”. This show aims to reach behaviour changes concerning issues such as reproductive health, gender based violence, violence and other health related issues. The study finds that the respondents are unable to identify with the characters and events to a large extent in Ultimo año. However, they can recognize some events in the show, as well as some characteristics that are portrayed. Our study shows that homosexuality is poorly represented in the show and the characters are too wealthy to appeal to our respondents. According to our respondents the show does not reflect Mexican youth in the correct way. Respondents thought that homosexuality was portrayed in a negative way, which did not support being gay or “coming out”. The lack of identifying negative feelings of the heteronormative narrative, along with the representation of homosexuality, therefore affecting the respondents in a way the effect would be no participation in social learning. Therefor unable to achieve the behaviour change that the show is aiming towards. The study is based on one focus group and three personal interviews. The theoretical background for this study contains Stuart Halls encoding/decoding model, Albert Banduras theory about social learning, Miguel Sabido´s Methodology and previous research on reception studies by Martina Ladenorf, Thomas Tufte and Sonia Livingstone.

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Weidenstedt, Linda. "A Sociology of Empowerment : The Relevance of Communicative Contexts for Workplace Change." Doctoral thesis, Stockholms universitet, Sociologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-146521.

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Empowerment has been a popular concept in management and leadership practice and research for more than forty years. The intentions behind empowerment at the workplace are positive: empowered employees should experience a greater degree of influence, decision-making latitude, and meaningfulness. This is achieved through transfers of power, such as increases in autonomy and responsibility. Although empowerment efforts have often been shown to successfully result in empowered and highly involved employees, there has also been research that shows the opposite: the so-called paradox of empowerment is a well-known problem that refers to failed empowerment efforts through which beneficiaries feel disempowered rather than empowered. This thesis comprises three papers intended to contribute to empowerment research and practice within a sociological framework that offers a better understanding of implicit assumptions between employer and employee and the unintended consequences these can have on the outcome of empowerment change efforts. The analyses utilize a communicative approach in line with sociological and social-psychological theories of communication and interaction. The first two papers are theoretical analyses, one examining the general concept of empowerment (Paper I), the other focusing more specifically on empowerment in workplace contexts (Paper II). Paper III is an empirical analysis that investigates some of the theoretical assumptions made in Papers I and II. The first paper analyzes empowerment from a sociological point of view and identifies possible mechanisms behind the paradox of empowerment. It is argued that such paradoxes may evolve from discrepancies between approaching empowerment from a purely economic and structural perspective versus a communicative and relational one. It concludes with the observation that, although their agency may be increased on a structural level, empowerees may experience a parallel decrease of agential options on a communicative level. The second paper deals with empowerment at the workplace as a management or leadership technique. Focusing on relational aspects, a “basic communicative structure” is identified. This is analyzed as comprising a contractual and a communicative context that should be taken into consideration by empowerers in order to avoid misunderstandings in the recipients’ sensemaking processes. Paper II concludes by arguing that the way recipients make sense of their roles and situations as defined by employment and/or psychological contracts might not necessarily be in line with the communicative meanings they ascribe to the change agents’ actions, and vice versa. The third paper analyzes employees’ orientations and attitudes toward empowerment and the relevance of their attitudes for the success of empowerment efforts. These issues are explored by means of survey data from 268 employees in the Swedish retail sector. Results indicate that age and work intensity (part-time vs. full-time), as well as cohabitation status may have significant impacts on how empowerment efforts are approached and received by employees. The thesis as a whole provides insights into sociological issues of empowerment, both generally and particularly in management and leadership contexts and concludes that the communicative context of empowerment interactions plays a significant role in employees’ empowerment orientations. At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 2: Manuscript. Paper 3: Manuscript.

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Watson, Sharon Elizabeth. "Investing In Change: Illuminating Interactive Systems in HIV Research, Communication Diffusion, and Financing in Lesotho." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6977.

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In the field of HIV, more than 30 years into the epidemic, the need to ensure that what researchers learn makes its way into tangible actions in the real world is especially poignant. This dissertation addresses the critical divide between research production and its translation into practice. It advances ways to measure the investments of citizens and stakeholders in qualitative studies and offers new perspectives on the losses inadvertently caused by particular investments in health research and services. Unfortunately, many of the problems in how we practice and disseminate research are rampant throughout the health and development research sector. Therefore, while this anthropological dissertation focuses on HIV and Lesotho, several of the findings are applicable in other geographical and topical settings. This dissertation explores how the practice of conducting qualitative research becomes a type of disease prevention intervention itself cutting across systems. Using a large qualitative HIV sexual, social, and behavioral health research project, as a case study, I illuminate how health research knowledge makes its way (or not) to the populations for whom it is intended. Following up four years later, using in-depth semi-structured and structured interviews, I probe practical and theoretical issues involving the original research assistants, a comparison group, and representatives from organizations targeted to be most likely to use the research findings. I pilot a communication diffusion measurement tool that visualizes the researchers’ ability to apply what they learned from the research experience in talking to their families, partners, acquaintances, work colleagues, and students/trainees. The results indicate significant differences between the original team and the comparison group’s communication diagrams, demonstrating the tool’s usefulness in visualizing who is talking to whom, with what magnitude, and the types of life moments that trigger opportunities to have quality conversations about HIV, sex, and Multiple Concurrent Partnerships (MCP). As evidenced in this study, team members are part of the larger social system. They have the potential to influence the formal dissemination of HIV prevention information into policy and programming as well as the informal diffusion into their own life and in the lives of those they encounter in their social network. Nowhere in translation and dissemination research descriptions are the research team members discussed. Based on this research, I argue that, in addition to greater involvement of the public and stakeholders in translational research, there is a need to include the “implementers” of research beyond that of the principal investigators: the research staff. There is a need to further conceptualize the role of the “research team” in the translation of research to practice paradigm. Data have been collected from grey documents, project reports, scientific papers, newspapers, and websites establishing current points of focus for well-funded global entities in context with our understanding of transmission and prevention dynamics and debates. Analysis of these sources reveal strong rhetoric for combined biomedical, social, behavioral and structural approaches but programming and funding reports reflect much more weight and financing to biomedical solutions. The findings from organizational representatives interviewed in this study reveal that the creation of research and diffusion of information will follow the funding. Similar to Lesotho, many researchers and health professionals in developing countries are hired into biomedical or clinical projects for employment. This project explores the HIV response as part of economic, social and health development in Lesotho supported by the aid industry, and presents data on how the investments of money influence the ways in which local leaders and everyday citizens define, communicate, and conceive solutions to the problem of HIV. In the mid-term, translating biomedical findings into real world realities requires qualitative research. Ethically sound and well-trained qualitative researchers are fundamental in the creation and diffusion of knowledge. As the findings in this study indicate, the qualitative experience provides an opportunity to understand the epidemic that leads people to change their own behaviors, influence those around them, and have the desire to facilitate conversations to provoke social action and change. However, this study also demonstrates how people can go years talking, studying, and working in HIV without ever having an “awakening” or deeper understanding of HIV in their local reality. Study results delve into the long-term effects on the local researchers, furthering our understanding of the different ways in which “capacity” is built in the local involvement. The dissertation also explores critical questions about qualitative research methods and ethics within a context of investigating a disease where everyone—researchers and the researched—are either infected or affected. Based on this research, I argue that true education about HIV is a dialogical perpetual process of interrogating what we know, imagining what should be done and trying: Praxis. This heightened awareness of how our daily research practices link to larger systems will help us not to allow our do-gooder attempts to blind us to the harm we may inadvertently do, or to the lost opportunities we squander. Instead, we must capture and maximize our investments in research and people as agents of change and not only as patients, participants, or employees.

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Brügger, Adrian. "Fear appeals and localising climate change : neither is a panacea to motivate action on climate change : a social psychological perspective." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/14445.

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This thesis was interested in exploring the questions of why individuals typically do not respond strongly to climate change, and how individual motivations to do so might be strengthened. More specifically, this thesis explored two widely cited barriers to climate change action and the solutions commonly suggested to overcome them. The first barrier is the lack of personal experience with climate change, which is believed to inhibit relevant emotional processes. The second, not unrelated, barrier is that people typically perceive climate change as a distant threat, one that is not relevant to them personally, where they live, and in the present time. To test these explanations, two public surveys of residents of both the UK (n = 616) and Switzerland (n = 316) explored the relationships among negative emotions, perceptions of geographically proximal and distant climate change risks, and variables that capture people’s willingness to address climate change. The findings supported the idea that stronger negative emotions were positively related to more readiness to act against climate change. The relationship between spatially close versus distant risk perceptions and measures of different forms of action was, however, more complex. Specifically, the findings revealed a strong association between global risk perceptions and policy support and a strong association between local risk perceptions and personal intentions. One explanation for these (unexpected) associations is that they are due to spontaneous matches with regard to psychological distance: Local risk perceptions are psychologically proximal on the spatial dimension and personal intentions can be regarded as proximal on the social dimension. Likewise, the spatially remote global risk perceptions can be matched to support for policies, which can be regarded as distant on the social dimension. Studies 3 and 4 tried to experimentally untangle the complex relationships between psychological distance and people’s perceptions and actions that were 2 observed in the survey research. Specifically, in both studies participants were manipulated to adopt either a spatially proximal or distant perspective on climate change. Study 3 (n = 80) measured participants emotional responses to climate change and looked at how these predicted different attitudinal and behavioural responses under a proximal or distant framework, whereas Study 4 (n = 330) more directly explored the possible effects of activating negative emotions (i.e., fear) in combination with different distance frames as part of attempts to promote action on climate change. The findings of Studies 3 and 4 suggest that decreasing the psychological distance of climate change and inducing fear can both be potentially useful strategies to promote action on climate change. However, the operation of both these strategies is more complex than is often assumed and these complexities have implications for the effectiveness of each strategy. For one thing, both attempts to reduce distance and increase fear can initiate multiple psychological processes that simultaneously increase and decrease the likelihood of acting on climate change. Because these processes work in opposition, reduced distance and increased fear can have positive effects, negative effects, or no effect at all. Together, the findings across studies highlight that psychological distance is neither an insurmountable obstacle to action against climate change – it depends on what kind of action is being considered (Studies 1 & 2) – and nor is decreasing psychological distance a panacea to motivate action – this can trigger the same kind of defensiveness that have been observed in response to other strategies, such as the use of emotion (Studies 3 & 4). In the general discussion, the theoretical implications of these insights for different theoretical models of distance, emotion, and action are considered, as are the implications for the practice of promoting public engagement with and action on climate change.

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Dent, Julianne M. "Built to serve : an integrated structure for leading in organizational change." Scholarly Commons, 2001. https://scholarlycommons.pacific.edu/uop_etds/555.

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Changes in the global marketplace have led to an increased emphasis on high quality customer service. Highly committed and satisfied employees are integral to developing a loyal and consistent customer base. Principles of organizational communication and trust, the learning and teaching organization, and the Baldrige assessment are integrated into an organizational structure that is Built to Serve all customers, both internally and externally. The literature review aims to enhance the current literature by connecting the interrelated concepts of organizational change, customer service, learning, teaching, communication, trust, and assessment. This qualitative study examined an organization, NetWork, to determine its readiness level to become an organization that is Built to Serve all of its customers. NetWork is a governmental agency that manages employment issues in a county in California. The NetWork customers were categorized into six groups; unemployed job seekers, low income job seekers, employers, youth, service providers/trainers, and staff members. Eighteen focus groups were conducted to ascertain the perceptions and attitudes each customer group had ofNetWork and of relevant employment issues as well as to ascertain the relationship between the customer groups. An interview guide was developed for each of the customer groups to guide the discussions. The total sample size was 166 focus groups participants. The focus group transcripts were analyzed to determine strengths and weaknesses of the current organizational structure as well as to generate strategic development suggestions for the organization to become one that is Built to Serve all customers. The results from the analysis of the transcripts indicated several limitations in the current organizational structure as well as multiple incongruent perceptions that exist between the customer groups. Twelve research questions are examined and evidence is introduced to answer each question. The results are then interpreted in the discussion section. Recommendations for NetWork to become an organization that is Built to Serve are suggested.

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Klyn, de Novelo Jessica. "The impact of intercultural differences in change agentry interventions in technology transfer." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/833.

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This qualitative study explored the effects of intercultural differences on technology transfer interventions. More specifically, the emphasis was on key differences between the worldviews of change agents and clients that impact such change agentry attempts. Utilizing frameworks taken from intercultural relations, change agentry, and diffusion of innovations research, the study examined a single case of change agentry-the distribution of cookstoves to a rural community in Peru-in an attempt to answer the following question: How do intercultural differences help shape the results of change agentry interventions in technology transfer attempts? The focus of this study was the distribution of "improved cookstoves" in rural Andean, Peru, by a rural aid organization based at a university in Lima, Peru. Individuals from both the aid organization and the community were interviewed regarding their experience, including the engineering and technical team responsible for diffusing the technology, as well as community members who adopted the technology, others who did not, and a third group trained by the aid organization to be local "experts" in the use of cookstoves. The research contributes to a deeper understanding of the relationships between change agents and client recipients by contributing a,n intercultural perspective to discussions of the diffusion of innovations and development interventions.

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Baird, Devon A. "Intercultural factors in the Peace Corps' role as a change agent in the empowerment of rural Guatemalan women." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/841.

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The purpose of this research study was to analyze the success of the Peace Corps' Municipal Development Program in its role as a change agent in the empowerment of rural Guatemalan women, and includes an exploration into the intercultural factors that may have affected the outcomes. I used my Peace Corps site of Santa Cruz El Chol, Guatemala as the case study for this research. I reviewed literature in five areas to use as a foundation to guide my research. This included literature regarding Guatemalan history and Guatemalan women's issues, women's empowerment in the international development context, Peace Corps, change agentry, and intercultural relations. I obtained data from four different groups. I interviewed a focus group of female leaders from El Chol, obtained questionnaires from 42 rural women from El Chol and its surrounding villages, interviewed three Peace Corps Guatemala staff members, and gathered surveys from 18 returned Peace Corps volunteers. Qualitative and quantitative data were gathered via open-ended questions, multiple-choice questions, and scale-based questions. An analysis of the findings revealed implications in three areas. The first area focused on Guatemalan women who are especially vulnerable to institutional and domestic violence, which leads to a lack of educational and economic opportunities and continues to prevent their empowerment. Next, the Peace Corps volunteers were generally satisfied with their service, but felt traits of Guatemalan society and culture prevented them from positively influencing women's empowerment. Additionally, findings revealed that Peace Corps volunteers served as change agents in that they saw themselves and were seen by others as positive role models for the Guatemalan women with whom they worked. Finally, time management styles, differences in perception of gender roles, and direct versus indirect communication styles sometimes clashed to cause issues in U.S. American and Guatemalan abilities to work effectively together.

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Bjurling, Ella, and Emilia Swanson. "Kundens relation till plagget : En studie kring hur ett friluftsföretag genom sin kommunikation kan förlänga plaggens livslängd." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26591.

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Syfte: Studiens syfte är att undersöka hur ett friluftsföretag genom sin kommunikation kan skapa ett långvarigt och hållbart produktvärde för sina kunder, med avsikt att förlänga produktens livslängd. Studiens resultat kan förhoppningsvis bidra med information och kunskap till företag och branschorganisationer om hur man skapar eller kommunicerar långvarigt produktvärde. Studien har utgått från ett marknadskommunikation och- konsumtionsbeteende perspektiv. Metod: En kombinerad metod bestående av kvalitativa intervjuer och en kvantitativ kundundersökning har utförts för insamling av empiri. Intervjuguide och kundundersökning har utgått från fyra centrala begrepp, vilka var konsumtionsbeteende, kunskap kring hållbarhet, marknadskommunikation och produktvärde. Resultat: Studiens resultat visar vikten av att företaget känner sin kundgrupp och dess kunskapsnivå kring hållbarhetsfrågor. Därefter bör kommunikation anpassas och göras enkel att ta del av. För att motivera kunden till att vårda sina plagg bör kommunikation gällande klimatpåverkan, reparationsmöjligheter och enkla tips för tvätt och impregnering kommuniceras kontinuerligt. God service från företaget innefattande lång garanti är även en faktor som kan förlänga produktens livslängd. Relevans: Studien bidrar med relevanta utgångspunkter för hur kommunikation kan förlänga tiden ett plagg används av den primära kunden vilket i sin tur kan leda till minskad konsumtion. Enbart ett friluftsföretags kundgrupp har studerats, vilket öppnar upp för vidare forskning där jämförelser mellan två företag kan genomföras. I detta fall vore det önskvärt att jämföra företag som tydligt kommunicerar hållbarhetsfrågor med företag som ej gör det. I en sådan jämförelse kan eventuella likheter och skillnader i kundgruppernas konsumtionsbeteende identifieras. Purpose: The purpose of the study is to examine how an outdoor company, through it's communication, can create a long lasting, durable and sustainable product value for its customers, with the intention of increasing the product life span. The result of the study can hopefully contribute with information and knowledge for companies and industry organizations on how to create or communicate a long lasting product value. The study has been based on a marketing communication and consumption behavior perspective. Method: A mixed method of qualitative interviews and a quantitative survey was carried out for collection of data. The interviews and survey were contracted out of four key words, which were consumer behavior, sustainable knowledge, marketing communication and product value. Findings and conclusion: The findings of the study shows the importance of the company knowing it's target audience and what level of sustainability knowledge they possess. Regarding this, the communication should be adjusted and easily available. To motivate the customer to care and repair their garments communication regarding climate impact, possibilities for repair and easy tips on washing and impregnation should be communicated continuously. Service in the form of a long guarantee is also of value when trying to increase the product life span. Relevance: The study contributes relevant points on how communication can lengthen the user time of a garment by the primary customer, which can lead to a decrease in consumption. Only one outdoor company was studied, which opens up opportunities for further research where more companies could be studied. In this case it would be worthwhile to compare companies with a clear sustainable communication profile, to companies without one. This kind of comparison could show eventual similarities and differences in consumer behavior.

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Burke, Benjamin M. S., James M. Ph D. Duncan, Nick Ph D. Frye, and Mallory Ph D. LMFT CFLE Lucier-Greer. "Sense of (Online) Community? The Social Organization Theory of Action and Change and Adult Video Game Players." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/45.

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Much investigation has explored the potential effects of video games in adolescence. However, limited research has been conducted on the effects of social video game play and individual and relational well-being in adults. The Social Organization Theory of Action and Change (SOAC) may be a helpful way to examine social behaviors (like gaming) and how they relate to well-being. This exploratory study will utilize the SOAC to examine social gaming behaviors in adults, and examine the relationships between these behaviors and adult individual and relational outcomes (e.g., loneliness, relationship satisfaction). Descriptive statistics and correlations are provided. Regression analyses will be performed. Results will be used to discuss the viability of applying the SOAC to online, social gaming contexts. Implications for social video game play in adults will be provided.

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Mandeville, Tristan. "Communicating Sensitive Topics in Polarized Settings: Gauging Environmental Attitudes and Actions among Conservative Community Leaders." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1618590096985418.

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Anjuli, Borgonha. "Communicating Antibiotic Resistance to the Public: How effective was Public Health England’s 2018 ‘Keep Antibiotics Working’ campaign TV advertisement at increasing public understanding of antibiotic resistance and motivating a change in antibiotic seeking behaviours?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21079.

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Antibiotic resistance is one of the greatest global threats we face today. Human overuse ofantibiotics is a contributing factor and major behaviour change around antibioticconsumption is needed, but several challenges exist in communicating antibiotic resistanceto the public. In 2018 the UK Government relaunched a national television advertisement aspart of the ‘Keep Antibiotics Working’ campaign which aimed to raise awareness of antibioticresistance and reduce public demand for antibiotics. This study evaluates what role theframing of antibiotic resistance in the advertisement played in increasing publicunderstanding of antibiotic resistance and motivating behaviour change. The study isgrounded in behaviour change and health communication theory from the field ofCommunication for Development, and health and social psychology theory, reflecting theneed for multidisciplinary approaches to addressing antibiotic resistance. A textual analysisidentified how the issue was framed in the advertisement and surveys and interviews wereconducted with members of the target audience groups to analyse what effect theadvertisement had on their understanding of, and attitude towards antibiotic resistance.The findings show that the framing of antibiotic resistance in the TV advertisement led to anincrease in misunderstandings of what becomes resistant to antibiotics. The advertisementwas helpful in highlighting the vulnerability of antibiotics and for creating a new social normaround being a responsible antibiotic user, however was interpreted as childish byparticipants. It did not communicate the severity of antibiotic resistance or specific risk ofantibiotic overuse to the audience, or accurately reflect the audience’s existing knowledge ofantibiotic resistance and current behaviours. As the severity of antibiotic resistance was notconveyed, the advertisement did not motivate a change in antibiotic seeking behaviours orattitude amongst the majority of participants. The findings did highlight knowledge gapsamongst study participants including the importance of completing a course of antibiotics asprescribed, and that it is the bacteria itself, not the person, that develops resistance, andhopes this research can inform the development of future campaigns.

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Kozlowski, Lisa. "STUDENT CENSORSHIP IN THE SOCIAL WORK CLASSROOMS." CSUSB ScholarWorks, 2017. https://scholarworks.lib.csusb.edu/etd/459.

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Through the evolution of the field of social work, a divide in its ideologies has emerged and certain political and ideological groups such as the religious and conservatives have become underrepresented. As a result, over the years the liberal philosophies have emerged as the dominant group. This has led to a decrease in diversity within the field. Recognition of biases in the field of social work is difficult. Through a qualitative analysis method, this study was meant to explore if social work students feel they are free to share openly in the classroom, and if they are accepting of all ideologies or are there biases towards any ideologies or beliefs by the students. This study used a qualitative method data collection approach, which consisted of a six-member focus group with a demographics questionnaire. The findings of this research has brought to the surface that there are more liberal ideologies and less moderate or conservative viewpoints being shared in the classrooms because of self-censorship. The potential impact of this study is to increase awareness that there are underrepresented groups within the MSW population, which decreases the diversity in the field of social work.

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Luong, Tran (Kate). "The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing, and Effects." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu159491690119515.

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Minami, Hiroko. "Newspaper Work in a Time of Digital Change: A Comparative Study of U.S. and Japanese Journalists." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11980.

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xi, 272 p. : ill. (some col.) This is a qualitative comparative study about perspectives and experiences of contemporary journalists at three newspapers in the United States and Japan. The newspaper industry in both the United States and Japan is going through an unprecedented transitional period driven by economic forces and technological changes. One purpose of the study is to shed light on everyday journalists who are exposed to industry-wide structural changes. Based on interviews with journalists of the three newspapers, this study explores journalists' experiences about economic and technological impacts and their perspectives about their work. Another purpose of this study is to compare and contrast these perspectives and experiences. By doing so, it is possible to examine how the interconnected economies of the countries and globally standardized technology influence the views and behavior of U.S. and Japanese journalists. Journalists of the three newspapers are confronting a dilemma between their journalistic ideals and increasing economic pressures that limit their activities. They are increasingly feeling insecure about employment in the newspaper industry. They show different attitudes toward employment with their newspapers. Journalists at the U.S. newspaper think of changing careers for better job security, while Japanese journalists seek solutions within the company, rather than leaving. This indicates that U.S. journalists have more freedom to choose, while Japanese journalists are bound to their company partly because of hiring and training practices specific to Japanese newspapers. Journalists have contradictory views about technological development. While they appreciate increased productivity brought by digital technology, they feel their labor has been cheapened partly because of the same technology. Similarities in journalists' experiences beyond newspapers and national borders occur as a result of homogenous impacts of interconnected economies of the two countries and globally standardized technology. However, shared ideas, values and norms specific to the workplace play an important role in determining journalists' perspectives and social behavior. This is why journalists' perspectives and attitudes vary by newspaper. This study concludes by emphasizing the importance of labor studies of newspaper journalists as information providers who are expected to make democracy function. Committee in charge: Dr. John Russial, Chairperson; Dr. Gabriela Martinez, Member; Dr. Janet Wasko, Member; Dr. Jeffery Hanes, Outside Member

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Rutledge, Randy Anita. "Improving Professional Skills through Adversity: A Phenomenological Study of Mergers and Acquisitions." NSUWorks, 2014. http://nsuworks.nova.edu/shss_dcar_etd/8.

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Company mergers and acquisitions often create tremendous conflict for employees because they force them into a spiral of organizational change. In this environment, employees are challenged with redefining themselves within a new organization. The purpose of this phenomenological study was to discover and explain the particular conflict experiences of professional employees who experienced the merger and acquisition of their company. A phenomenological research study was conducted to discover and describe the shared conflict experiences of professional employees during the merger and acquisition of their consulting firm. Semi-structured in-depth interviews were conducted with 17 self-identified professional employees. It was found through an extensive phenomenological data analysis that: (a) the merger and acquisition experience is believed to have strengthened and improved the participants' skills for their professional advancement. With M&A, (b) the major conflict experienced by participants was the feeling of indifference and apprehension by the employees being merged with or acquired by another company as trust and credibility needed to be regained. Lastly, (c) the participants' sense of identity (confidence and professional identity) is still present as they are willing to accept the new factors and aspects of changes and developments that come with the merger and acquisition. The study contributes to the field of conflict analysis and resolution by providing new understandings and perspectives on how mergers and acquisitions are experienced and how they impact employees' conflict experiences and sense of identity.

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Böker, Corinna. "“Does it bother you enough to change?” : A study on Generation Y and the behavioral effects of the exploitation of their social media profiles." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209775.

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Being defined as the first Digital Natives, Generation Y is often subjected by expanding practices and amounts of observation and exploitation of their social media profiles by companies because of their behavioral characteristics such as a higher dependence on technology and using social networking sites to create a sense of belonging. This paper aims to investigate whether Generation Y is concerned that their use of social media is being exploited for profit by large companies and if this practice has behavioral effects on Generation Y. As an appropriate methodology to investigate the research questions, this study is based on an online survey as well as personal semi-structured interviews to enquire about the behavior and attitude of members of Generation Y regarding the exploitation of their social media profiles. Due to the research findings, it can be implied that most of Generation Y is concerned that companies exploit their social networking profiles for profit. Thus, the first research question can be affirmed. The second research question about the behavioral effects of RQ1 can also be affirmed but the extend of behavioral effects is depending on the type of user and their attitude towards data protection on social networking sites. Some users seem to accept the risk of data exploitation as the cost of convenience to stay in contact with their friends and to get entertained. Therefore, the more a Millennials is concerned about his or her online data, the more likely the person will actively protect it and vice versa. Definierade som de första digitala infödingarna, används Generation Y ofta för att utöka praxis, för mängder observationer samt utnyttjande av deras sociala medie profiler av företag på grund av deras beteendemässiga egenskaper, såsom ett högre beroende av teknik och användning av sociala nätverkssajter för att skapa mening och tillhörighet. Det här dokumentet syftar till att undersöka om Generation Y är oroade över att deras användning av sociala medier utnyttjas för vinstdrivande syften av de stora företagens och om denna praxis har beteendeeffekter på Generation Y. Som en lämplig metod för att undersöka forskningsfrågorna är denna studie baserad på en online-undersökning samt personliga halvstrukturerade intervjuer för att fråga om beteende och attityd hos medlemmarna i Generation Y angående utnyttjandet av deras sociala medier. Baserat på forskningsresultaten kan det antas att de flesta inom Generation Y är oroade för att företagen utnyttjar sina sociala nätverksprofiler för vinst. Således kan den första forskningsfrågan bekräftas. Den andra frågan om beteendemässiga effekter av RQ1 kan också bekräftas, men utsträckningen av beteendeeffekter beror på vilken typ av användare och deras inställning till dataskydd på sociala nätverk. Vissa användare verkar acceptera risken för datautnyttjande som en kostnad för bekvämligheten att hålla kontakten med sina vänner samt att bli underhållen. Därför, ju mer en ”Millennial” är oroad över hans eller hennes online data, desto mer sannolikt kommer personen även att skydda den aktivt och vice versa.

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Borges, Augusta Margarida Mota Sulai Só. "Estratégia de comunicação para a promoção de hábitos de alimentação saudável na população de São Tomé." Master's thesis, Universidade de Évora, 2019. http://hdl.handle.net/10174/24758.

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Tendo em conta por um lado que o Marketing Social é uma área de Marketing que tem a finalidade de induzir, estimular e promover a mudança de comportamento (Silva & Mazzon,2016); e por outro a elevada necessidade de alterar comportamentos ao nivel dos hábitos alimentares em São Tomé e Príncipe (STP), procura-se desenvolver um projecto que contribuia para promover alterações ao nível dos hábitos alimentares da população de STP. Desta forma, o presente trabalho tem como objetivo propor uma estratégia de comunicação para promover hábitos de alimentação saudável na população de São Tomé e Príncipe. A metodologia utilizada consistiu na recolha de informações secundária, artigos científicos, livros, dados estatísticos sobre a população de São Tomé e Príncipe e de informação primária com recurso a entrevistas semiestruturadas realizadas junto da Coordenadora e Nutricionista do PNASE (Programa Nacional de Alimentação e Saúde Escolar), da Educadora de Infância e Gestora da cantina escolar do Jardim de infância Tartaruga, da Nutricionista e Coordenadora do Programa Nacional de Nutrição e da Diretora Pedagógica da Oficina dos Sonhos. Com a implementação desta estratégia de comunicação espera-se que ocorra uma mudança de comportamento na população santomense e que esta adote um estilo de vida mais saudável através da alimentação e do exercício físico; Abstract: COMMUNICATION STRATEGY FOR THE PROMOTION OF HEALTHY FOOD HABITS IN THE POPULATION OF SÃO TOMÉ Taking into account, on the one hand, that Social Marketing is a Marketing area that has the purpose of inducing, stimulating and promoting behavior change (Silva & Mazzon, 2016); and on the other hand the high need to change behaviors at the level of eating habits in São Tomé and Príncipe (STP), a project that contributes to promote changes in the eating habits of the STP population. In this way, the present work aims to propose a communication strategy to promote healthy eating habits in the population of São Tomé and Príncipe. The methodology used consisted of the collection of secondary information, scientific articles, books, statistical data about the population of São Tomé and Príncipe and primary information using semi-structured interviews carried out with the PNASE Coordinator and Nutritionist (National Food and School Health Program), the Childhood Educator and the Manager of the school cafeteria of the Tartaruga Kindergarten, the Nutritionist and Coordinator of the National Nutrition Program and the Pedagogical Director of the Oficina dos Sonhos. With the implementation of this communication strategy, it is expected that a change of behavior will occur in the São Francisco population and that this will adopt a healthier lifestyle through food and physical exercise

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Hörnell, Julia. "Duktig, glad och diskriminerad : En kvalitativ studie av Arbetsförmedlingens informationskampanj Se kraften." Thesis, Södertörns högskola, Svenska, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32031.

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Prejudices are a big problem in our society and something that some underprivileged groups suffer from more than others. One of the many negative effects of prejudices is that some groups are finding it more difficult than others to get a job. One of these groups are people with a disability. Would it be possible to reduce prejudices and change negative attitudes by using commercials? If so, how could it be accomplished?The purpose of this study is to investigate how the prominent participants of Arbetsförmedlingen’s campaign Se Kraften are depicted in the campaign. I have analysed two texts, two film clips and one image from the campaign by using qualitative text analysis and multimodal analysis. I have also used a comparative analysis between the results of the accomplished analysis and the expressed strategies of the campaign.The results show that people with a disability are depicted as active and just as good co-workers as people without a disability. The employers in the campaign are depicted as people who employ people with a disability and who encourage other employers to do the same thing. Arbetsförmedlingen are depicted as an administrative authority which can help employers with the employment of people with a disability and the target audience “employers” are depicted as people who obviously want to employ people with a disability.

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Hendry, Daniel, Lawrence Silcox, and Nobuko Yokoyama. "Communicating Sustainability through Design within Retail Environments." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2178.

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This thesis uses a systematic understanding of sustainability informed by human needs, learning and design theory to explore ways in which small retail environments can effectively communicate sustainability concepts. The envisioned outcome of successfully communicating and implementing sustainability within retail environments is a lasting change in people’s daily behaviors. The methods of literature review, surveys, human needs investigation and professional validation are used to develop a behavioral change model centered on human needs and learning as well as six communication guidelines. The appendix of this thesis contains a user-friendly pocket guidebook titled The Six Guidelines for Sustainable Retail. The guidebook is designed as a quick-reference tool for retailers, designers and employees. It contains principles, visuals and concepts of sustainability for daily communication and comprehension purposes.

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Gustafsson, Victor, and Lukas Lindahl. "Självkvantifiering för minskad miljöpåverkan : Ett försök att minska köttkonsumtion genom återkoppling." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188824.

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Användningen av självkvantifieringsapplikationer är utbredd, men dess utförande långt från fulländat. Den användning som förekommer är nästintill uteslutande koncentrerad till självförbättring. I denna undersökning appliceras denna trend av självförbättring på en global hållbarhetskontext med syfte att minska klimatpåverkan kopplat till livsmedelskonsumtion. Här avses undersöka hur återkoppling i en självkvantifieringsapplikation kan utformas för att förändra en specifik vana, köttkonsumtion. Undersökningen som utfördes bestod i en kvantifieringsstudie där deltagare på egen hand kartlade sin livsmedelskonsumtion utifrån huruvida den var vegetarisk eller ej. Deltagarna i studien fick ta del av olika typer av återkoppling på sin konsumtion. För hälften av deltagarna sattes den personliga konsumtionen i förhållande till den genomsnittliga konsumtionen. Den andra hälften tog istället del av vetenskapligt grundade påståenden om hur konsumtionen måste se ut för en hållbar framtidsutveckling. Ingen av grupperna visade på någon definitiv beteendeförändring av köttkonsumtionen. Deltagarna efterfrågade olika återkoppling beroende på deras mål och viljor samt förkunskaper. Självkvantifering i detta syfte togs väl emot och deltagarna var positiva till användningen, men önskade ytterligare återkoppling. The use of Quantified Self (QS) applications is widely spread, however, its design and potential is far from fulfilled. Today, its main focus is on self-improvement. This essay aims to investigate how self-improvement can be put in a global sustainable context and how the feedback in a QS-application can be designed to change one specific habit, meat consumption. The survey consisted of a logging phase where participants logged their food consumption in terms of whether each meal was vegetarian or not. The participants in the study were divided into two groups that got two different types of feedback on their consumption. The first group’s feedback consisted of a relation between each participants individual meat consumption related to the mean score of the rest of the group, while the other group got information about scientifically established facts about future sustainable meat consumption. Neither of the groups showed any definite behaviour change in their meat consumption. Results show that the participants had needs for individually designed feedback depending on their motivation, ability and attitudes to the issue. The concept of self quantization got positive feedback in the post-study survey participants were asked to answer, although many of participants requested more interactivity and differently designed feedback content.

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Irevall, Sofia, and Hedvig Petersson. "“But I have always had the greenest lawn in my neighbourhood” – When what is taken for granted becomes rare : A qualitative study of how municipalities communicate sustainable use of drinking water." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Globala studier, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44710.

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During the past three years, substantial parts of Sweden have experienced a decrease in the groundwater levels, whereas some geographical areas were more affected than others. Requests from the government, counties and municipalities have been sent out to the citizens, to attract attention, increase awareness and decrease the use of drinking water. The communication strategies have looked different in the municipalities depending on their water situation, prerequisites and resources. This study aims at explaining how five municipalities in Jönköping county communicate with their citizens regarding water resources and use of drinking water. The five participating municipalities are; Jönköping, Mullsjö, Habo, Värnamo and Eksjö. Jönköping county is one of the counties that were affected by the low groundwater levels, if so to varying degrees, which is the reason the study focuses on Jönköping county. Therefore, the purpose of this thesis is to examine how municipalities communicate in relation to intervention strategies, to create a behavioural change regarding the use of drinking water among citizens. Intervention strategies were analysed in the study to compare the municipalities’ communication work and have been used as an analytical tool during the process. Intervention strategies can be separated into antecedent strategies and consequence strategies to change behaviour. The antecedent strategies consist of commitment, information, goal setting and modelling, and consequence strategies consist of feedback, rewards and prompts. A combination of multiple strategies has been proven to create a more extensive impact, and behavioural change can, in that way, easier be accomplished. A total number of seven interviews were performed for collection of data. Two communication managers from Värnamo and Eksjö municipality participated, and five Water and Sewer Manager from Jönköping, Mullsjö, Habo, Värnamo and Eksjö municipality. An important factor that has been taken in consideration is that the municipalities take their water from different sources and in that way are affected in various extensions of the low groundwater levels. In that way, the municipalities have communicated the question of water differently. The result of the study shows that ongoing communication work regarding the use of drinking water is done, mostly by spreading information. Two municipalities use multiple strategies in their spreading of communication. The result also shows that there is no underlying communication work regarding a decrease in the use of drinking water. Instead, it has been demonstrated that the communicative work takes place when a crisis occurs.

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Enmark, Robin, and Henrik Stadjer. "Marknadsföring i syfte att främja hållbart resande i Eskilstuna." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-20974.

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Frågeställning: Vilken typ av människor har störst benägenhet att ändra sina resvanor?Vilka marknadsföringsstrategier är bäst lämpade för att få Eskilstunas invånare att ändra sina attityder och beteenden så att de väljer mer hållbara resealternativ? Syfte: Syftet med denna uppsats är att presentera marknadsföringsåtgärder som Eskilstuna kommun kan använda sig av för att främja hållbart resande samt att redogöra vilka målgrupper dessa åtgärder bör riktas mot. Metod: Vi valde att göra en kombinerad kvantitativ och kvalitativ studie. Kvantitativ data har vi hämtat från sekundärkällor i form av tidigare undersökningar som är gjorda i Eskilstuna och andra jämförbara kommuner i Sverige. Primärdata i denna studie är kvalitativ och kommer från intervjuer med olika personer som jobbar med att främja hållbart resande. Teorin och empirin vävdes sedan samman till en analys. Slutsats: I slutsatsen presenterar vi vilka målgrupper som är intressanta att arbeta med samt med vilka marknadsföringsåtgärder vi anser att Eskilstuna kommun bäst kan nå dem. Vår förhoppning är att de åtgärder vi presenterat kommer till användning för Eskilstuna kommun och att de kommer föra med sig en beteendeförändring. Research questions: What kind of people is most likely to change their travel habits?Which marketing strategies are best suited to get Eskilstuna’s residents to change their attitudes and behaviors so they will choose more sustainable travel options Purpose: The purpose of this paper is to present different marketing measures which Eskilstuna municipality can use to promote sustainable travel and to present which target groups such measures should be directed towards. Method: We chose to use a combined quantitative and qualitative research method. Quantitative data was obtained from secondary sources in the form of previous investigations that were made in Eskilstuna and other comparable municipalities in Sweden. The primary data in this study is qualitative and comes from interviews with various people who are working to promote sustainable travel. The theory and empirical data were woven together to constitute an analysis. Conclusion: In the conclusion, we present the target groups that are of interest to work with and with which marketing measures we consider Eskilstuna municipality best can reach them. We hope that the measures we have presented will be useful for Eskilstuna municipality and that they will lead to behavioral change.

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Lundholm, Kristoffer, and Renaud Richard. "Engaging Individuals to act Strategically Towards Sustainability." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3347.

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In order to reach sustainability, all parts of the system “individuals within organisations within society within the biosphere” must change. Individuals are major leverage points, and being more efficient in engaging them to act strategically towards sustainability is and will be of critical importance. To explore how to help the engager improve this engagement process, the authors did a broad transdisciplinary literature review; structured their information in a “Five Elements Guide – Structured information to help engage individuals to act strategically towards sustainability”; and used three brief examples to illustrate how to use their results. Based upon a deeper awareness about determinants of human behaviour and about how individuals change and become engaged, the results are structured into five interdependent elements: - ‘The Fifth Element’ – Think ‘Systems’. - ‘Earth’ – Understand yourself and what you want to achieve. - ‘Water’ – Understand the other’s behaviour and the influence of context. - ‘Air’ – Understand how change happens. - ‘Fire’ – Design an approach and perform it. This structure also allows for the addition of further findings that might be helpful for engaging individuals to act strategically towards sustainability. För att nå ett hållbart samhälle måste alla delar av systemet "individer, inom organisationer, inom samhället, inom biosfären" förändras. Individen är mycket viktig i detta avseende och därför är det extremt viktigt att man blir bättre på engagera individer till att agera strategiskt för en hållbar utveckling. För att öka kunskapen om hur detta kan göras så har författarna av den här rapporten genomfört en transdisciplinär litteraturstudie, strukturerat informationen i guiden ”the Five Elements Guide” och använt tre exempel för att illustrera resultatet. Resultatets struktur är baserat på en förståelse av olika faktorer som påverkar mänskligt beteende, hur individer förändras och hur individer blir engagerade. Strukturen består av fem sammankopplade och av varandra beroende element: - ‘Det Femte Elementet’ – Tänk ‘System’. - ‘Jord’ – Förstå dig själv och vad du vill åstadkomma. - ‘Vatten’ – Förstå den andres beteende och kontextens inflytande. - ‘Luft’ – Förstå hur förändringar sker. - ‘Eld’ – Forma en plan och genomför den. Den här strukturen tillåter även att framtida upptäckter som kan vara hjälpsamma för att engagera individer att agera strategiskt för ett hållbart samhälle kan adderas till guiden. renaud@systeme-change.fr kristoffer.lundholm@gmail.com

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Walker, William Bruce. "Computer mediated communication for health behavior change." Diss., Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/49906.

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A computer-mediated communication (CMC) system oriented towards changing health-related behavior was developed and evaluated. Stress management training was used to demonstrate the basic technology. Formative research and pilot-testing was conducted, to identify psychological and communication variables that are potentially critical to facilitating behavior change through the CMC medium. The resulting system was used to compare two forms of CMC training with face-to-face intervention: CMC Intensive Intervention (CII) and CMC Non-Intensive Intervention (CNI), with 9 matched subjects per treatment condition. CII subjects used their personal computers and modems to exchange messages with a therapist (the author), as well as to interact with automated system functions. Such functions included cognitive/behavioral assessment, l recording of self-monitored progress in applying specific and general coping strategies to managing stress, and instantaneous graphic and verbal feedback on such progress. The CNI form of intervention relied primarily on message exchanges with the therapist, and presentation of general information on stress management. The face-to-face (FFI) treatment was a "traditional" stress management workshop, comprising weekly one-hour sessions over a six-week period. FFI subjects’ assessment, information presentation, self-monitoring, and feedback were analogous to their CII counterparts. Major findings were that the CII treatment was as effective as the FFI treatment, while the CNI intervention was less effective than the other two treatments, through 3 months follow-up. This finding suggests that active involvement of subjects in practicing specific coping strategies may be critical to efficacious intervention through the CMC medium. Other findings were that: (1) The CMC message-exchange function can establish a "client-therapist relationship", which potentially overcomes a limitation of "computerized treatment" identified by previous researchers. (2) CMC-based intervention, at least for stress management-related problems, appears to be more cost-effective than face-to-face intervention, for individual treatment but not for group treatment. Implications for extensions to other types of behavior-change intervention and research are discussed. Ph. D. incomplete_metadata

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Greiner, Karen P. "Exploring Dialogic Social Change." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273197688.

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Sonderstrup, Soren. "Film for Change, Communication Rights and Social Change in Tanzania." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21495.

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The thesis presents a view of film for change set against the manifold approaches, practices or ideologies influencing it, and analysis it as a tool for the self-representation, self-determination and mediation of marginalised people in the face of globalization and the democratization of communication. It seeks to find an answer to the question of how film for change works as a method to empower the disadvantaged inhabitants of three villages in Tanzania, where fieldwork was carried out. The thesis tracks down core parameters that connect the visual communication experience to the social reality and bear the potential to change it. The use of visual communication technology, interactive and horizontal communication practices, fictionalizations and empowerment strategies enable processes among spectators and participants that permit them to reframe or reconsider representations that they witness. Film for change potentially reaches beyond the community and through convergence with Web 2.0 into the much larger public sphere, nationally as well as globally. The thesis suggests that film for change should be adapted to the present day media environment as citizens’ media, whereby media users also become media producers and start broadcasting self-communicated alternatives to the images and interpretations produced by established media corporations that dominate the global flows of information. In this way film for change connects to the right to communicate and becomes a tool for citizens to influence power relations and advocate social change.

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Hicks, Vernae Elaine. "MINORITIES' PERCEPTIONS OF CHILD PROTECTIVE SERVICES." CSUSB ScholarWorks, 2016. https://scholarworks.lib.csusb.edu/etd/347.

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The study examined minority persons’ views and experiences with Child Protective Services (CPS) in the community. This study used a qualitative design with face‑to‑face interviews with 12 participants in the community. This study used the “Post‑Positivist” data analysis, which is qualitative in evaluation and explained each participant’s subjective reality. The study found that most participants were satisfied with the results and were dissatisfied with the process in and of itself. Overall the study found that most participants felt that there was some sort of a disconnect with social workers in reference to cultural competency. Miscommunication between the social workers at agencies and parents could have played a significant role in why participants had these experiences. However, most participants felt that the agency helped with services that ultimately left the participants feeling a sense of awareness about the purpose of the agency. The study suggests that implementing a program that would allow the community to be informed of all the programs that Child Protective Services can provide be critical in aiding and empowering the members of the community and in helping reduce CPS caseloads significantly.

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Goodwin, Nicholas Jeffery. "Effects of participation and sense of community on change agents in an Indonesian sanitation behaviour change communications program." Thesis, The University of Sydney, 2015. http://hdl.handle.net/2123/14561.

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Social and behaviour change programs often require “change agents” to effectively disseminate messages to target populations on issues ranging from sanitation to alcohol. How these programs select and utilise change agents – e.g. peer educators, community health workers, sales agents and counsellors – helps determine how effective they are. The setting for this quasi-experimental PhD study was the High 5 Kelurahan project designed to address five key sanitation behaviours, managed by the Cipta Cara Padu Foundation in Indonesia. This study utilised a mixed method approach to produce evidence for the effects of previous participation and sense of community (SOC) on 69 change agents engaged in the High Five program. A simple one-way between groups ANOVA test revealed that the Sense of Community Index (SCI) scores were statistically different across the three project locations. Following this, stepwise multiple regression analysis showed a small effect of previous participation by change agents on their subsequent participation in High Five community outreach activities, however SOC had no significant effect. A non-statistical comparison of SCI scores with changes in individual behaviour and health impact revealed that project locations where change agents with higher SCI scores were active also had higher rates of behaviour change and health impact. From the nine interviews of change agents, all responded that previous participation in similar programs was a factor in their High Five participation. 30 per cent of responses also identified the perceived ability to change the community as a factor. The quantitative and qualitative results were triangulated to produce a richer understanding of the role of change agents. This research will help governments, non-profits and businesses to better understand how change agents influence social and behaviour change programs in communities and improve interventions aiming to address a range of public policy issues.

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Matthias, Nakia M. "Structuring Legitimacy via Strategies of Leadership, Cooperation and Identity: The Comité de Motard Kisima's Engagement of Media and Communication for the Enactment of Motorcycle Taxi Work in Lubumbashi." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438350393.

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Kjellman, Liselotte, and Kristin Loman. "E-handel : Vilka faktorer styr vid valet att handla kläder via Internet?" Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5790.

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Internet har blivit nästintill oumbärligt i dagens värld. Från online-spel till e-handel och från kommunikationskanaler till ett informativt nät, är Internet förmodligen en av de mest framträngande och vitt spridda uppfinningarna av vår tid. Medan säkerheten kring användandet av Internet har diskuterats vilt så har användbarheten av Internet i olika områden inte utforskats till samma grad. Det finns mycket statistik och information om Internethandel men få fokuserar på lokala vanor eller specifika genres inom området. Med den här uppsatsen vill vi undersöka vilka nyckelelement som är de viktigaste när det gäller handel av kläder online, och vi har begränsat vår forskning till människor som bor i Stockholm. Det vi har kommit fram till är en blandning utav överraskningar och siffror som vi gissade oss till innan vi startade, men i sin helhet har det här projektet lärt oss mycket, inte bara om de frågeställningar vi har ställt oss utan även om e-handel i allmänhet och en hel del oväntade faktorer som an leda till framtida forskning i det här området. Internet has almost become inevitable in today’s world. From on-line gaming to e-shopping and from communication channels to an information web, Internet is probably one of the most penetrated and widespread inventions of this era. While the topic of uses and abuses of Internet has widely been discussed, its usefulness in various sectors has not been widely researched. There are a lot of statistics and information about e-commerce but few focus on local habits and specific genres within online shopping. With this paper, we want to examine what key elements are the most important when it comes to shopping clothes online, and we have limited our research to people living in Stockholm. Our findings are a mix between surprises and numbers that we guessed before we started, but all in all – this project has taught us a lot, not only about the questions we raise at the beginning but also about e-commerce in general and a lot of unexpected factors that might lead us to future investigations in this area.

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Khawaja, Masud S. "The Mediating Role of Positive and Negative Emotional Attractors between Psychosocial Correlates of Doctor-Patient Relationship and Treatment Adherence in Type 2 Diabetes." Case Western Reserve University School of Graduate Studies / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=case1283995516.

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Rose, Lindsey M. "Organizing for Social Change: Grassroots Efforts to Reduce Food Insecurity." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1336144129.

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Boone, George E. "Emotion, community development, and the physical environment: An experimental investigation of measurements." UKnowledge, 2013. http://uknowledge.uky.edu/cld_etds/10.

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A wide range of research fields have studied how emotions and behavior are affected by the physical environment. This gestalt theorist approach of experimental research as well seeks to measure emotion (using the valence-arousal scale) and micro-scale community development interactions when weighted physical environment factors are adjusted. Community development (CD) interactions at the micro-scale have received but slight attention from scholars in the CD research field and this study aims partially to investigate developing objective measures from social observations. CD interactions from recordings along with self-reported emotion through surveys in four quasi-experimental groups (where the environments were constructed based on peer-reviewed literature to cause emotional reactions) and one control group made up the data collected for this experiment. While the results of this experiment displayed apparent convincing quantitative differences in both CD interactions and emotion when the physical environment was manipulated, the results of a one-way ANOVA indicated no statistical significance to either dependent variable. The conclusions suggest limiting the physical factors of the environment to produce more precise changes as a result of the manipulated quasi environments.

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Farné, Alessandra. "Communication for social change and digital activism online discourses of united for global change." Doctoral thesis, Universitat Jaume I, 2015. http://hdl.handle.net/10803/669051.

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Communication is a key element in promoting social change and, currently, social movements, one of the main drivers of socio-political demands aimed at transforming the existing system of injustices and inequalities, are carrying out profuse examples of communicative actions, particularly in the online realm. In this context, this thesis seeks to contribute to advance in the current scholarship on online communication for social change and, specifically, to explore which features of citizens¿ online communication promote engagement for global peaceful social change. For that purpose, the research methodology combines mixed methods including bibliographic review of the literature in the field of online communication for social change, as well as (online) content and discourse analysis applied to an international initiative promoted by social movements. The study focuses on the case of United for Global Change, which is the name of an international day of protest that took place on October 15, 2011 (15O), following the reawakening of social movements from the Spring of that year. This case has been studied along three main axes: 1) analysis of web and social media content; 2) analysis of video activism and 3) analysis of media representations. Research findings suggest that the actual setting of Web 2.0 enables new forms of constructing knowledge and meaning that are being leveraged by social movements to insert new narratives and communicative strategies into public discourses to promote peaceful social change. Specifically, these online communicative actions embrace the following facets: cross-cutting issues, inclusiveness, justice, hope, peace and nonviolence, video activism, and media-orientation.

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Buslig, Aileen Laura Suzanne 1966. "Aggressiveness in privacy-seeking behavior." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290660.

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Almost everyone experiences the desire for privacy occasionally. Achieving privacy, on the other hand, can be more difficult, especially when relational concerns are present. While the topic of privacy has received a good deal of attention in a variety of fields (e.g., communication, law, psychology, architecture, sociology), the impact of the act of seeking privacy has received little study. Privacy-seeking is often considered a selfish act, one that is likely to make the seeker feel guilty and the other affected parties rejected. The purpose of the present study is to examine the aggressiveness of various strategies that people use to gain privacy. In the present study, privacy-seekers described how they tried to achieve privacy in a particular situation, the reasons and motivations behind their actions, their perceptions of the situation and their own behavior, and the consequences of their actions. Results indicated that the use of moderate aggressiveness may be a superior strategy for achieving privacy with relational sensitivity, in comparison to aggressive or nonaggressive strategies. Aggressive strategies were seen as more dominant, less pleasant and less composed, and resulted in more negative relational consequences, than moderately aggressive strategies, while nonaggressive strategies were seen as less dominant, equally pleasant and composed, but less satisfying to use than moderately aggressive strategies. The relationship of the intruder (friend or stranger) also played a role in how participants sought privacy. However, no setting effects were found for perceptions of the environment or type of territory and use of aggressiveness.

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Bashaw, Meredith J. "Social behavior and communication in a herd of captive giraffe." Diss., Available online, Georgia Institute of Technology, 2004:, 2003. http://etd.gatech.edu/theses/available/etd-04082004-180020/unrestricted/bashaw%5Fmeredith%5Fj%5F200312%5Fphd.pdf.

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Lopez, Marulanda Juliana. "Acoustic Communication and Social Behavior in Bottlenose Dolphins (Tursiops truncatus)." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLS016/document.

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Les grands dauphins sont des cétacés sociaux qui se servent principalement du canal acoustique pour communiquer sur de longues distances ou dans des habitats dont la visibilité est limitée. Il y a un manque général d’information concernant l’utilisation de cettecommunication acoustique au sein de son groupe social. Cependant, la production vocale des grands dauphins comprend des sifflements, des clics et des sons pulsés en rafale, avec certains sifflements appelés « signatures sifflées » qui pourraient être utilisés pour s’adresser les uns aux autres. Au cours de cette thèse, nous avons développé un système facilement déployable qui identifie l'animal produisant le son et permet des observations comportementales sous-marines simultanées. Nous avons testé cette méthodologie avec des grands dauphins en liberté et en captivité. La présente thèse de doctorat vise à mieux comprendre la communication des grands dauphins au sein de leur groupe social. D'abord, j'ai développé deux études visant à décrire comment l'activité vocale des dauphins captifs varie en relation avec le comportement et l'interaction avec les humains. Deuxièmement, je présente la conception et la mise en oeuvre d'une méthodologie innovante (système BaBeL) qui permet la localisation du dauphin vocalisant dans un environnement tridimensionnel, et qui peut être utilisé en captivité et avec des dauphins en liberté. Enfin, je présente deux applications de cette méthodologie de localisation pour aborder des questions de recherche concernant le comportement exploratoire d'une jeune dauphin et l'utilisation de vocalisations pour des mouvements coordonnés chez les grands dauphins Bottlenose dolphins are highly social cetaceans that strongly rely on acoustic communication and signaling. The diversity of sounds emitted by the species has been structurally classified in whistles, clicks and burst-pulsed sounds, with some whistles called « signature whistles » that are used as cohesion calls. During this thesis, we developed an easily deployable system that identifies the animal producing sound and allows simultaneous underwater behavioral observations. We tested this methodology with bottlenose dolphins infreedom and in captivity. The present doctoral thesis aims to better understand the communication of bottlenose dolphins within their social group. First, I developed two studies to describe how the signature and non-signature whistle rate of captive dolphins varies in relation to behavior and interaction with humans. Secondly, I present the design and implementation of an innovative methodology (BaBeL system) that allows the localization of vocalizing dolphins in a three-dimensional environment, and which can be used in captivity and with free-range dolphins. Finally, I present two applications of this location methodology to address research questions regarding the exploratory behavior of a young dolphin and the use of vocalizations for coordinated movements in bottlenose dolphins

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Bekin, Saul Faingaus. "Endomarketing : um estudo de caso da comunica????o interna de objetivos empresariais dirigida aos gerentes de ag??ncias de uma institui????o financeira." FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, 2002. http://132.0.0.61:8080/tede/handle/tede/353.

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Made available in DSpace on 2015-12-03T18:33:04Z (GMT). No. of bitstreams: 1 Saul_Faingaus_Bekin.pdf: 879663 bytes, checksum: bcd8cc47a6252168283df0d6883c7a69 (MD5) Previous issue date: 2002-11-08 Educating customers about key trends and new products is all very well, but if an organization??s internal audience does not have the same knowledge then it is courting danger. Successful relationship marketing must start with harmonious internal relationships. The use of internal communication as a powerful resource of EndoMarketing - the marketing to employees, building client relationship is an attractive alternative to companies in general, and particularly to the banking industry. A brief historical description of the banking sector is provided herein in order to substantiate this study covering the effectiveness of internal communication programs. This resource is gaining gradual acceptance and practice in order to inform and engage branch managers of banking institutions towards meeting their business objectives. Managers interviewed for this study conducted in S??o Paulo city confirmed having knowledge of internal communication actions and confirmed its effectiveness in meeting said objectives, therefore indicating a convergence between the results for this case study and the concept of EndoMarketing. The selected literature is used as reference for the analysis of the data gathered in the interviews. Preocupar-se em educar clientes sobre aspectos diferenciais de servi??os ou produtos, atuais e novos, ?? muito certo; mas se a popula????o interna de uma organiza????o - seus funcion??rios - n??o disp??em do mesmo conhecimento ent??o ela est?? cortejando o perigo. O marketing de relacionamento deve iniciar com relacionamentos internos harm??nicos. O uso da comunica????o interna, como um poderoso recurso do EndoMarketing - o marketing dirigido ao publico interno, para a constru????o do relacionamento com clientes, ?? uma das alternativas oferecidas ??s empresas em geral, e com maior especificidade ??s do setor de servi??os financeiros, objeto deste estudo. Ap??s uma breve descri????o recente do setor banc??rio, o enfoque procurou ent??o destacar no setor das institui????es financeiras, da mesma forma que em outros setores da atividade de servi??os, que o uso da comunica????o interna vem se ampliando consideravelmente, em fun????o das exig??ncias cada vez maiores da competitividade. Procurou-se identificar junto aos gerentes de ag??ncias de uma institui????o banc??ria em S??o Paulo - capital, o seu conhecimento para cumprir objetivos empresariais a partir das a????es de comunica????o interna praticadas. Confirmou-se a efetividade n??o s?? do instrumento mas tamb??m das campanhas praticadas dentro da institui????o estudada dirigidas aos funcion??rios em geral, e mais particularmente aos gerentes de ag??ncia. O estudo evidenciou ainda que os gerentes entrevistados possuem pleno conhecimento das a????es de comunica????o interna, havendo converg??ncia entre os resultados obtidos no estudo explorat??rio, e demonstrando que a institui????o banc??ria em que foram realizadas as entrevistas confirmam a efic??cia da comunica????o interna como um recurso do EndoMarketing. A literatura selecionada ?? utilizada como refer??ncia para a an??lise dos dados obtidos.

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Le, Roux Aliza. "Communication in the yellow mongoose, Cynictis penicillata." Thesis, Link to the online version, 2007. http://hdl.handle.net/10019/666.

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Qian, Yuxia. "A Communication Model of Employee Cynicism toward Organizational Change." Ohio University / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1195512463.

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Al, Rawahi Waleed. "Investigating the role of enterprise social networks in facilitating organisational change in GCC countries." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/14765.

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The importance of enhancing internal communication and its content during organisational change appears to be neglected by many organisations. Although change management literature agrees generally about the role that communication plays in facilitating change, there is still a dearth of empirical studies that focus on improving internal communication during organisational change phases. The evolution of communication technology has provided some new tools that can enhance internal communication within an organisation. This study explores the role of using of one of these new communication technologies in communicating organisational change through the development of a novel conceptual model. The developed model covers the communication needs in each phase of a planned change, and combines the benefits of communicating organisational change with the benefits of using Enterprise Social Networks (ESN), as found in the literature. The aim is to investigate empirically how ESN as a new internal communication technology can be employed to communicate organisational change effectively in order to facilitate that change. To do so, the researcher in this study has applied a qualitative approach through a case study strategy in order to validate the conceptual model being proposed. The researcher conducted 32 interviews and analysed all of them qualitatively using Nvivo software. The findings of the conducted study revealed that using ESN had many positive impacts on employees, such as increasing their awareness, engagement and participation, which helped to facilitate the overall change projects. Moreover, the study proved the suitability of the validated novel model to contribute in facilitating organisational change through ESN, which can guide leaders, managers, change agents and academics on how ESN can be used to communicate planned change effectively in order to facilitate it.

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Nahom, Deborah. "The process of change in helping relationships /." Thesis, Connect to this title online; UW restricted, 2003. http://hdl.handle.net/1773/11167.

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Wei, Junqing. "Autonomous Vehicle Social Behavior for Highway Driving." Research Showcase @ CMU, 2017. http://repository.cmu.edu/dissertations/919.

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In recent years, autonomous driving has become an increasingly practical technology. With state-of-the-art computer and sensor engineering, autonomous vehicles may be produced and widely used for travel and logistics in the near future. They have great potential to reduce traffic accidents, improve transportation efficiency, and release people from driving tasks while commuting. Researchers have built autonomous vehicles that can drive on public roads and handle normal surrounding traffic and obstacles. However, in situations like lane changing and merging, the autonomous vehicle faces the challenge of performing smooth interaction with human-driven vehicles. To do this, autonomous vehicle intelligence still needs to be improved so that it can better understand and react to other human drivers on the road. In this thesis, we argue for the importance of implementing ”socially cooperative driving”, which is an integral part of everyday human driving, in autonomous vehicles. An intention-integrated Prediction- and Cost function-Based algorithm (iPCB) framework is proposed to enable an autonomous vehicles to perform cooperative social behaviors. We also propose a behavioral planning framework to enable the socially cooperative behaviors with the iPCB algorithm. The new architecture is implemented in an autonomous vehicle and can coordinate the existing Adaptive Cruise Control (ACC) and Lane Centering interface to perform socially cooperative behaviors. The algorithm has been tested in over 500 entrance ramp and lane change scenarios on public roads in multiple cities in the US and over 10; 000 in simulated case and statistical testing. Results show that the proposed algorithm and framework for autonomous vehicle improves the performance of autonomous lane change and entrance ramp handling. Compared with rule-based algorithms that were previously developed on an autonomous vehicle for these scenarios, over 95% of potentially unsafe situations are avoided.

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Dissertations / Theses on the topic 'Social and behavior change communication'

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