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Journal articles on the topic 'Social and behavior change communication'
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Lewar, Emanuel Suban Bala, Anggun Latifah, and Tenku Fikri Atoillah. "Effective Communication in Social Life." Journal of Community Engagement in Health 6, no. 1 (2023): 79–82. http://dx.doi.org/10.30994/jceh.v6i1.386.
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Communication is something that is needed in everyday life, if we are not careful in communicating we can be denied that it will lead to misunderstanding of fellow human beings. Communication in everyday life both in social life, by using verbal words, but also using non-verbal words. Without communicating, there will be no relationship between fellow living things. This correspondence relationship is related to the attitude or behavior of everyone who also has to change or has the potential to adapt to a different society. Each of these cultures will shape, fortify and change mentality and behavior both individually and socially in the social climate in question. For that we have to instill good communication to make a decent life between us. And then in conveying not only to convey the message, but to change behavior. So that with effective communication, we can understand each other and can strengthen one another.
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Latifah, Latifah. "PERUBAHAN TINGKAH LAKU SISWA MELALUI KOMUNIKASI ANTAR PRIBADI GURU PENDIDIKAN AGAMA ISLAM." Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 8, no. 2 (2021): 112. http://dx.doi.org/10.31602/al-kalam.v8i2.5301.
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This study describes systematically changes in student behavior through interpersonal communication of Islamic Education teachers at Madrasah Ibtidaiyah Assalam Martapura. Focusing on changing behavior and helping teachers to implement good behavior to their students. This behavior change includes: a) Interactive involvement, this behavior change determines the level of one's participation and participation in communication with other people, including: responsiveness, perceptive attitude and attentiveness. b). Interaction management, this change in behavior helps a person be able to take useful actions for someone to achieve communication goals. c) Behavioral flexibility, this change in behavior helps a person to carry out various possible behaviors that can be taken to achieve communication goals. d) Listening, this behavior change helps someone to be able to listen to people who communicate with someone not only content, but also the feelings, concerns, and worries that accompany it. e) Social style, this behavior change helps someone to behave attractively, distinctively, and can be accepted by those who communicate with that person. f) Communication anxiety, this behavior change can overcome fear, confusion, and confusion of thought, body shaking, and stage fright that appears in communicating.
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Indina, T. A. "Social media communication effects on user’s behavior change." Personality and Individual Differences 60 (April 2014): S42. http://dx.doi.org/10.1016/j.paid.2013.07.117.
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Green, Kevin M., Brian A. Crawford, Katherine A. Williamson, and Amielle A. DeWan. "A Meta-Analysis of Social Marketing Campaigns to Improve Global Conservation Outcomes." Social Marketing Quarterly 25, no. 1 (2019): 69–87. http://dx.doi.org/10.1177/1524500418824258.
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The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly ( p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
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Kammer, Adrian, Sebastian Niessen, Lukas Schmid, and Norina Schwendener. "Finding One’s Way on the Roads to Social Change." Social Marketing Quarterly 22, no. 2 (2016): 89–106. http://dx.doi.org/10.1177/1524500416641385.
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Many theories and models attempt to explain the mechanisms underlying human behavior. In order to maintain an overview of the many aspects involved in communication campaigns, social marketing, and behavior change, the Swiss Federal Office for Public Health has created a metamodel of the impact of its campaigns. This metamodel does not claim to contribute any new findings to behavioral research. Its purpose is primarily to summarize the current state of research in the field in a comprehensive and comprehensible way, with reference to a range of relevant communications, social marketing, and behavior change theories. Dimensions addressed include strategy, processes, and impact, with the final dimension demonstrating the possible ranges of impact from individual to societal and from information to behavior. Social marketers and campaign planners may find this model useful as a planning and evaluation tool for campaigns, programs, or interventions that seek to increase awareness or change behavior. Its focus lies on communication campaigns, while also indicating the limits of campaign efficacy. It makes it clear that campaigns are most effective at the early stages of the behavioral change process, such as capturing attention, while other interventions are more effective at later stages.
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Steinemann, Sharon T., Glena H. Iten, Klaus Opwis, Seamus F. Forde, Lars Frasseck, and Elisa D. Mekler. "Interactive Narratives Affecting Social Change." Journal of Media Psychology 29, no. 1 (2017): 54–66. http://dx.doi.org/10.1027/1864-1105/a000211.
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Abstract. Interactive narratives offer interesting opportunities for the study of the impact of media on behavior. A growing amount of research on games advocating social change, including those focusing on interactive narratives, has highlighted their potential for attitudinal and behavioral impact. In this study, we examine the relationship between interactivity and prosocial behavior, as well as potential underlying processes. A yoked study design with 634 participants compared an interactive with a noninteractive narrative. Structural equation modeling revealed no significant differences in prosocial behavior between the interactive and noninteractive condition. However, support for the importance of appreciation for and engagement with a narrative on subsequent prosocial behavior was observed. In summary, while results shed light on processes underlying the relationship between both noninteractive and interactive narratives and prosocial behavior, they also highlight interactivity as a multifaceted concept worth examining in further detail.
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Rai, Shashibala, and Saswata Narayan Biswas. "Health Behavior Change Communication for Maternal Health." Indian Journal of Health Studies 02, no. 01 (2020): 11–25. http://dx.doi.org/10.56490/ijhs.2020.2101.
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Health behavior change related communication strategy encounters two major roadblocks— the social and individual level blocks, and the other is resource scarcity. To increase behavior that promotes health, particularly in the context of a developing country confronted by poverty and illiteracy, is a major challenge. In this paper, we focus on the spread of adoption of safe motherhood practices by expectant mothers in the villages of a district in Uttar Pradesh. Under the JSSK, ASHA workers have spread a campaign for the adoption of safe motherhood practices. We conducted focus group discussions with 36 expectant mothers and 10 ASHA workers. The ASHA workers have been the frontline communication channel for the program. Our findings suggest that the campaign has incorporated certain essential components of health behavior change model. Major innovations have been made in the content and delivery of communication keeping in the contextual reality. The implications of the research are discussed.
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Renner, Britta, Harald Schupp, Manja Vollmann, Freda-Marie Hartung, Ralf Schmälzle, and Martina Panzer. "Risk perception, risk communication and health behavior change." Zeitschrift für Gesundheitspsychologie 16, no. 3 (2008): 150–53. http://dx.doi.org/10.1026/0943-8149.16.3.150.
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Abstract. At a broad level, the Konstanz Health Psychology research group aims at understanding the judgment and decision making processes underlying health-relevant behaviors. Towards this goal, several more specific research agendas are addressed. A primary aim is to understand the transition from knowing about risks to personally feeling at risk. In particular, we study the reception of relevant personalised health feedback such as feedback on cholesterol levels or blood pressure. Contrary to the dominant models of biased reasoning, our results on feedback reception suggest that people respond adaptively to health risk feedback. Furthermore, we study changes in the perception of health risk across time and their associated effects on the onset, maintenance, and cessation of health-relevant behaviors. In current research, we try to utilize methods from affective neuroscience for assessing affective and intuitive processes relevant to personal feelings of risk. These efforts are motivated by the broader goal of developing theoretical frameworks that can be applied across a range of behavioral domains.
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Solihin, O., Y. Mogot, and M. Madonna. "Social Behavior Communication Change (SBCC) for Handling Infectious Diseases in Bandung." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 3 (December 1, 2022): 114–23. http://dx.doi.org/10.34010/icobest.v3i.125.
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The rapid and widespread spread of infectious disease outbreaks in society is influenced by two main factors, namely physical conditions and behavior (behavior). Infectious disease is an epidemic that is being handled seriously by the Bandung City Government, West Java Province. This study examines the Social Behavior Communication Change (SBCC) approach which concentrates on behavior to facilitate individuals, households, groups, and communities in adopting and maintaining practices related to improving health and nutrition. Objective: The research intends to describe the communication program for handling infectious diseases in the city of Bandung using the SBCC approach. Methods: descriptive qualitative research by conducting a systematic literature review (systematic review) in the form of a conceptual study of the condition of infectious diseases in the city of Bandung, Social Behavior Communication Change (SBCC), the SBCC framework, and the Strategy for Handling Infectious Diseases. Concept definitions are obtained through searching primary data sources in the form of journals and other scientific references. Result: The handling of the outbreak can be done through three main strategies, namely Advocacy, social mobilization, and behavior change communication. Advocacy is in the form of enforcing policy commitments and supporting collaboration with the mayor, parliament, Health Service, Sub-district in Bandung. In the form of social service activities and free medical treatment. For community or social mobilization, the Bandung city government involves health cadres, community leaders, and religious leaders. As well as behavior change communication, namely informing and approaching the patient, the patient's family and the community in the surrounding environment. The conclusion is that the handling of infectious diseases can be done through collaboration between the government and the community through advocacy strategies, social mobilization and communication for social change
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C A, Archana. "The Use of Social and Behavior Change Communication Strategies During the Pandemic: An Analysis Based on Kerala." International Journal of Science and Research (IJSR) 13, no. 12 (2024): 1229–33. https://doi.org/10.21275/sr241217150825.
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SARWARI, Moqadassa, and Abbas MOHAMMADI. "The effect of cinema on human social behavior." AVANCA | CINEMA, no. 14 (January 5, 2024): 459–68. http://dx.doi.org/10.37390/avancacinema.2023.a531.
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Humans and creatures live by communication. The start moment of existence is the beginning of communication. But communication has taken different forms in different eras. Communication may be visual, auditory or sensory. In the world of beings, one of these communication methods is used as needed. In the field of visual communication, one of the most important parts is communication through images. This type of communication has been formed since the early times of human existence. Its signs are also petroglyphs that have been found in caves since the past centuries. This relationship changed shape in different eras and turned into painting, photography, and then into cinema and television images.Apart from being an art, cinema is an audio-visual medium that uses a combination of other arts to communicate with the audience. Nowadays, it is used in various ways to establish a communication bridge between cinema producers and social audiences. Because with it, they can convey the content they want to their audience. In essence, cinema is a bridge between the film producer and the target audience. But the type of use of this powerful and effective tool is different. In European and American countries, which are the founders of this means of communication, they use it well. But in the countries of the third world, especially the countries of the Middle East, especially Afghanistan, they could not use this magical tool to establish communication in order to change their society. The reason is the lack of sufficient knowledge of psychology, sociology, cultural studies and cinema technology and the power of image art to optimally use this means of mass communication.
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Muljono, Wiryanta, Sri Setiyawati, and Budhi Haryanto. "Technological Determinism in Patterns of Communication and Social Behavior Change in Indonesian Society." Asian Social Science 13, no. 2 (2017): 21. http://dx.doi.org/10.5539/ass.v13n2p21.
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This article discusses the penetration of communication technologies in communication and social behavior patterns of rural and urban communities. The Internet was not able to erode the sense of nationalism and replace it with global values. This study also illustrates the effective communication with family, neighbors, or friends through social media in both urban and rural. An analysis shows that the internet does not affect prosocial attitudes, in traditional, moderate, and modern societies in urban and rural communities. Furthermore, face to face communication is still reliable when communicating within the family. Communication technology helps to communicate outside the family, such as a neighbor or friend. It is also suggested social media less capable of enabling a fully functioning society. matic investment risk. The authors propose an original non-traditional approach to the solution of two interrelated problems: investment climate diagnostics and investment risk level evaluation. The technique can be applied by both an investor for making an investment decision and an issuer for analyzing reasons of the low investment object attractiveness. It makes it possible to identify the barrier and restrictive factors determining a high risks and to develop measures to reduce them. The advanced algorithm, step-by-step methodology, and decision support system for assessing investment climate and unsystematic investment risk were described and formalized in the paper. Scientific and practical significance lies in the fact that the complex analysis and evaluation method proposed allows management decisions to be argued. the author’s technique will significantly reduce the role of the subjective factor caused by expert evaluation and uncertainty factors, improve the validity and reliability of the investment climate and risk assessments, and help to make an adequate decision about risk elimination.
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Olih Solihin, Muslim Muslim, and Ismia Unasian Sari. "Kerangka Kerja Social Behavior and Change Communication (SBCC) Pada Komunikasi Kesehatan." Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora 2, no. 4 (2022): 23–39. http://dx.doi.org/10.55606/khatulistiwa.v2i4.734.
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Masalah kesehatan yang kompleks tidak cukup ditangani oleh pemerintah sendiri selaku pemegang otoritas, melainkan harus diwujudkan deangan kerja kolaboratif, melibatkan berbagai unsur yang berkepentingan (pemerintah, komuitas sosial, perusahaan bidang kesehatan, media massa, dan masyarakat). Sebagaimana kompleksnya masalah-masalah kesehatan, maka upaya komunikasi kesehatan pun begitu kompleks. Salah satu pendekatan yang ditawarkan komunikasi kesehatan adalah komunukasi perubahan perilaku yang mencakup semua unsur dari mulai pemerintah hingga masyarakat. Maksud dari tulisan ini adalah untuk menguraikan kerangka kerja teori komunikasi perubahan perilaku (Social Behavior and Change Communication (SBCC). Teori SBCC membahas perilaku manusia pada salah satu dari tiga kemungkinan tingkat perubahan: perubahan individu, perubahan interpersonal, dan komunitas. Adapun strategi yang dibangun SBCC dalam mengubah perilaku terdiri atas tiga strategi yaitu, advokasi, mobiliasi sosial dan edukasi. Penulis menyusun artikel ini didasarkan kepada kajian literatur dari berbagai jurnal dengan topik komunikasi kesehatan, buku komunikasi, komunikasi kesehatan, dan laporan lembaga kesehatan.
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Grzadzinski, Rebecca, Themba Carr, Costanza Colombi, et al. "Measuring Changes in Social Communication Behaviors: Preliminary Development of the Brief Observation of Social Communication Change (BOSCC)." Journal of Autism and Developmental Disorders 46, no. 7 (2016): 2464–79. http://dx.doi.org/10.1007/s10803-016-2782-9.
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Tika Dewi Amelia, Lolitha, and Nadira Rania Balqis. "Changes in Communication Patterns in the Digital Age." ARRUS Journal of Social Sciences and Humanities 3, no. 4 (2023): 544–56. http://dx.doi.org/10.35877/soshum1992.
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This study discusses changes in communication patterns in the digital era with a focus on the influence of social media on social interaction. The purpose of this study is to describe and analyze how social media has influenced the way humans interact in social contexts. This research was conducted using a qualitative approach through literature studies that collected and analyzed articles, journals, and reliable sources related to changes in communication behavior and social interaction due to the use of social media. The results of the research show that social media has changed traditional communication patterns and formed new ways of social interaction. It found that the use of social media can result in increased global connectivity but also presents challenges related to privacy, changing communication norms, and new forms of nonverbal communication. Keywords: communication change, digital era, social media, social interaction, literature study, media influence.
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Darajat, Ahmad, Tukimin Sansuwito, Mayasyanti Dewi Amir, et al. "Social Behavior Changes Communication Intervention for Stunting Prevention: A Systematic Review." Open Access Macedonian Journal of Medical Sciences 10, G (2022): 209–17. http://dx.doi.org/10.3889/oamjms.2022.7875.
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Purpose: T Social and behaviour change approach most used, and the only one used without other communication interventions was interpersonal communication and media and community/social mobilization. The current review sought to to review and synthesize the current literature regarding social and behavior communication change intervention at community-based programs, summarize treatment models and outcome measures, and evaluate the evidence.
 Methods: We searched Medline, PsychINFO, and PubMed (January 2000 and December 2020) and conducted ancestral and online searches in peer-reviewed, English language journals for eligible studies. Results: A total of 5 articles were included in review. All studies reported that SBCC was feasible to increased expenditures on eggs and flesh foods, minimum dietary diversity, early initiation of breastfeeding (EIBP, exclusive breastfeeding (EBP), knowledge and practices towards infant and youth complementary feeding (IYCF) , and reduced stunting prevalence.
 Conclusion: Future studies could be re-tested using more sample size in different place or region of others countries with relatively high prevalence of stunting.
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Seyranian, Viviane. "Social identity framing communication strategies for mobilizing social change." Leadership Quarterly 25, no. 3 (2014): 468–86. http://dx.doi.org/10.1016/j.leaqua.2013.10.013.
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Bodkin, Charles D., and Thomas A. La Salvia. "The Impact of Aids Information Sources: A Comparison of Strategies to Target Intravenous Drug Users." Social Marketing Quarterly 2, no. 3 (1995): 9–17. http://dx.doi.org/10.1177/152450049500200302.
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Injection drug users (IDUs) are the second largest group of people with acquired immunodeficiency syndrome (AIDS) in the United States (CDC, 1994, June). Social marketing campaigns currently utilize both empirical-rational and normative re-educative strategies. Empirical-rational strategies suggest that people follow their rational self-interest. Normative re-educative strategies suggest that people change their individual behavior when they believe that there has been change in the norms, values, and habits around them. Both of these strategies make assumptions concerning the use of communication sources to change beliefs and behavior. Utilizing an empirical-rational strategy would suggest emphasis on mass communications (e.g., television, radio, newspaper); while normative re-educative strategies make use of personal communications (e.g., outreach workers, role play, and group discussion). The purpose of this paper is to compare these strategies by examining the impact of AIDS communication sources on the beliefs and behaviors of IDU's prior to and during drug use and sexual activity.
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Maulana, Amalia E. "Improving Community Education on Fish Consumption Using Social Behavior Change Communication (SBCC)." GLOBAL BUSINESS FINANCE REVIEW 26, no. 4 (2021): 14–29. http://dx.doi.org/10.17549/gbfr.2021.26.4.14.
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Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. "A Review on Fear Appeals in Social Marketing: Setting Future Research Agenda." Global Economics Review IV, no. IV (2019): 1–11. http://dx.doi.org/10.31703/ger.2019(iv-iv).01.
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In marketing as well as in social marketing communication, fear appeals have been used as persuasive tools to influence behavior change and have extensively been used for various behavioral change programs. A comprehensive literature review was conducted related to fear appeals in the domain of social marketing from scientific journals of repute. Such type of systematic literature review on fear appeals in social marketing has not been extensively conducted to set future research to set agenda for bringing sustained behavior changes. Although fear appeals have influenced behavior changes, they were not being proved effective for a longer period. The group centered approaches using the group as a unit of analysis has shown better results as compared to one-way communication based on emotional fear appeals. This research paper sets an agenda for future research using group centered and participatory paradigm to make fear appeals more effective in the long run.
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P.D. Guidry, Jeanine, Richard D. Waters, and Gregory D. Saxton. "Moving social marketing beyond personal change to social change." Journal of Social Marketing 4, no. 3 (2014): 240–60. http://dx.doi.org/10.1108/jsocm-02-2014-0014.
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Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among their targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of persuasion happens interpersonally. As such, it is imperative that organizations learn how to engage audiences and facilitate the discussion about organizational messages between individuals. Social media provide platforms for such conversations, as organizational messaging can be shared and discussed by individuals with others in their networks. Design/methodology/approach – Through a content analysis of 3,415 Twitter updates from 50 nonprofit organizations, this study identifies specific types of messages that are more likely to get stakeholders retweeting, archiving and discussing the organizations’ messaging through regression analysis. Findings – Messages focusing on calls-to-action and community building generated the most retweets and Twitter conversation; however, they were also the least used strategies by nonprofit organizations. Originality/value – Research has regularly examined the types of messages sent out by nonprofit organizations on Twitter, but they have not tested those messages against measures of engagement. This study pushes the understanding of social media communication to the next level by analyzing those message categories against metrics provided by Twitter for each tweet in the sample.
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Prastono, Muhammad Ilham. "Analisis Dampak Media Sosial Facebook pada Komunikasi Interpersonal dalam Keluarga di Desa Pulau Binjai Kabupaten Kuantan Mudik Riau." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 1, no. 3 (2021): 96–91. http://dx.doi.org/10.47233/jkomdis.v1i3.192.
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This research is motivated by advances in communication technology that provide many good benefits in life. In addition to the good benefits, technological advances also have a negative effect on the social environment. The impact of social media makes a person to be indifferent to the people around him, indifferent, inattentive which can change interpersonal communication in the family scope. Changes in interpersonal communication are a life phenomenon experienced by everyone anytime and anywhere, one of which is in the family environment. In this study, the researcher used a qualitative approach with the type of field research. Collecting data through observation, documentation and interviews, and then analyzed descriptively qualitatively. The findings showed that the family's interpersonal communication situation did not go well due to a lack of self-disclosure to their family and lack of empathy, this also resulted in a change in their interpersonal communication behavior. From this study it can be concluded that changes in family interpersonal communication behavior due to the use of online social media have occurred in families in Pulau Binjai Village, Kuantan Mudik District, Kuantan Singingi Regency.
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Rahman S., H. Andi Abd, Bonaventura Ngarawula, and Zainur Rozikin. "The Culture “Ma'danaka” in Bajau Tribe community Social Interaction (Study of Social Behavior and Social Integration of the Bontang Kuala Community, East Kalimantan on Indonesia)." International Journal of Research in Social Science and Humanities 03, no. 08 (2022): 91–103. http://dx.doi.org/10.47505/ijrss.2022.v3.8.11.
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The purpose of this study is to formulate a model of the ma'danaka cultural identity of the Bajau tribe in the midst of the heterogeneity of cross-cultural communication. The activity of preserving culture as a system has various interrelated elements with parts of the life system in the community. Culture as an embryo that emerges from society. Culture is born into a society where all human actions are culture. Preserving culture besides having an ideological content is a step to strengthen culture, history and identity. The cross-cultural communication that exists between the Bajau and immigrant tribes is one of the diversity that exists in Bontang Kuala. The Bajau tribe, which is known as a sea tribe, is able to carry out good social interactions with various immigrant tribes. In this study, the main theory used is the theory of social interaction, social change, and social behavior. Meanwhile, the supporting theories are the theory of social change, social structure theory, conflict theory, and functional structure theory. Meanwhile, the method of this research is qualitative analysis using data analysis techniques of Milles and Hubeman involving 7 informants to obtain the data. The results of this study include: a) social interaction is built on heterogeneity and differences in customary values, social behavior created by collaborating the behavior of land and sea and the entry of Islam changes patterns of social interaction and forms new social behavior. b) Two-way communication patterns are carried out for cultural exchange and acceptance. Tejasi changes in the living traditions, livelihood, language of discussion and dominant rituals of the Bajau tribe. As well as intercultural communication can determine, maintain, develop culture so that it can be passed on to the next generation. c) Behavioral tendencies in interpreting customary values: behavior that adopts the basic values ??of the Bajau tribe such as respecting the sea. brotherhood values, sharing goods and changing goods Positive and negative impacts. Positive impacts: strengthening values, strengthening tribal existence, increasing tolerance, and integrating socio-cultural values. Negative impacts: rejection of values, ethnic disintegration, message distortion, horizontal conflict. Ma'danaka in social interaction contributes positively and contributes to the order and peace of the life of the Bajau and other tribes.
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Bierbower, S. M., J. Nadolski, and R. L. Cooper. "Sensory Systems and Environmental Change on Behavior during Social Interactions." International Journal of Zoology 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/573802.
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The impact of environmental conditions for transmitting sensory cues and the ability of crayfish to utilize olfaction and vision were examined in regards to social interactive behavior. The duration and intensity of interactions were examined for conspecific crayfish with different sensory abilities. Normally, vision and chemosensory have roles in agonistic communication ofProcambarus clarkii; however, for the blind cave crayfish (Orconectes australis packardi), that lack visual capabilities, olfaction is assumed to be the primary sensory modality. To test this, we paired conspecifics in water and out of water in the presence and absence of white light to examine interactive behaviors when these various sensory modalities are altered. For sighted crayfish, in white light, interactions occurred and escalated; however, when the water was removed, interactions and aggressiveness decreased, but, there was an increase in visual displays out of the water. The loss of olfaction abilities for blind cave and sighted crayfish produced fewer social interactions. The importance of environmental conditions is illustrated for social interactions among sighted and blind crayfish. Importantly, this study shows the relevance in the ecological arena in nature for species survival and how environmental changes disrupt innate behaviors.
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Srivastava, Sadhana, and Ranjana Tiwari. "Community Radio: A Psychological Review in Indian Perspective." Journal of Communication and Management 3, no. 01 (2024): 78–82. http://dx.doi.org/10.58966/jcm20243111.
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History itself proves the force behind all revolutionary change in society is communication. There are many modes of effective communication like newspapers, television or radio. Community Radio is also one of them. However, community radio (CR) is not as much in the limelight as other modes of media. In India, community radio plays a pivotal role in different time phases and still contributes to emotional and behavioral changes in our society. These multi-directional changes foster positive change in our lifestyles, thought processes, beliefs and social behavior. The present paper aims to analyze the psychological impact of community radio on indigenous behaviour and lifestyle of Indians.
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Panina, Yu A., and O. L. Lopatina. "Social interaction and anxiety: the role of olfactory stimulation." Siberian Medical Review, no. 2 (2022): 102. http://dx.doi.org/10.20333/25000136-2022-2-102.
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Autism is a neurodevelopment disorder with impaired social communication and stereotypical behavior. Olfactory stimulation has interesting eff ects. By using the olfactory stimulation we can change social behavior and anxiety in mice.
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Kim, Heewon, and Craig Scott. "Change communication and the use of anonymous social media at work." Corporate Communications: An International Journal 24, no. 3 (2019): 410–24. http://dx.doi.org/10.1108/ccij-07-2018-0076.
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Purpose The purpose of this paper is to investigate how employees use anonymous social media to cope with organizational change, which may affect various engagement outcomes. Specifically, this study focuses on change communication from management (i.e. top–down communication) and workplace freedom of speech (i.e. bottom–up communication) as potential antecedents of anonymous communication. In turn, commitment, turnover intention and job satisfaction are examined as engagement outcomes. Design/methodology/approach An online survey was conducted at Microsoft through Blind, a mobile platform for anonymous communication at work. A series of regression models were used to test hypotheses. Findings Results demonstrate that: the quality of change communication was related to anonymous social media use for information and support seeking; workplace freedom of speech was related to anonymous social media use for expressing ideas; perceived usefulness and trustworthiness of anonymous social media positively affected the usage of them; and the quality of change communication and workplace freedom of speech were linked to affective commitment and job satisfaction. Originality/value Despite the growing popularity of anonymous social media at work, their use and influences have received scarce empirical attention. This study advances the authors’ knowledge of the antecedents, characteristics and outcomes of anonymous social media use in a work environment characterized by frequent organizational changes. The findings also highlight the significance of communication qualities and freedom of speech at work.
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Sandoval-Almazan, Rodrigo, and David Valle-Cruz. "Social media use in government health agencies: The COVID-19 impact." Information Polity 26, no. 4 (2021): 459–75. http://dx.doi.org/10.3233/ip-210326.
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Government communications typically use social media for federal agencies, national policies, and emergency cases. However, it is crucial to understand the use of these platforms within local government agencies. This investigation fills this gap and includes social media data during three months of the COVID-19 pandemic and compares it with previous trends. The research question that leads this research is: How has government social media use and communication behavior changed due to the COVID-19 pandemic? This research analyzes a study case applied to a local Mexican government agency named ISSEMyM. We analyze the data during the period between October 2017 and June 2020. Findings reveal a consistent use of Twitter and Facebook for communication by the ISSEMyM government agency. Also, it indicates an increase in engagement and communication flow over three years. We found that official local government communications remained unchanged during the whole period. We found no change in interaction, number of followers, and message structure during this period; however, the COVID-19 pandemic radically alters interactions, followers, and user engagement.
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Killian, Tim, and Betsy Garrison. "RURAL ADULTS' BEHAVIOR CHANGES DURING COVID-19: A LATENT CLASS ANALYSIS." Innovation in Aging 6, Supplement_1 (2022): 506. http://dx.doi.org/10.1093/geroni/igac059.1938.
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Abstract The advent of the SARS-CoV-2 virus necessitated behavior changes for most older adults. Changes were largely associated with voluntary or enforced compliance with social distancing policies. Whereas the value of social distancing for mitigating the spread of the dangerous SARS-CoV-2 virus is not the subject of serious debate among public health advocates, policies that encouraged or enforced social distancing have been met with skepticism in the general public. Understanding patterns in behavior changes may be helpful to public health professionals and policymakers who develop health communication and revised guidelines in the efforts to contain the spread of the SARS-CoV-2 and future public health infections. Our study examined patterns in behavior changes. This study had two aims. First, using survey responses from 661 adults living in rural areas about changes they made to 20 different behaviors, we identified four classes of behavior changes: (1) non-social distancers (10.7%), (2) social distancers (54.0%), (3) social distancers making civic exceptions (24.0%), and (4) social distancers making religious exceptions (11.3%). Second, polytomous logistic regression was used to predict the probability of membership in those latent patterns of behavior change. Predictor variables included demographic variables (i.e., age, sex, and race) and variables theoretically predicted to covary with patterns of behavior change (i.e., social trust, self-assessment of health, experience of pain, and depressive symptoms). This study provides insight into behavior changes during the outbreak of the SARS-CoV-2 virus that may be used by practitioners to understand variations in how people responded to the outbreak.
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Khairul Rizki and Muhammad Eka Answaril Ikhsan. "Analisis Perkembangan Komunikasi Massa Terhadap Pola Pikir dan Perilaku Masyarakat Di Era Society 5.0." Jurnal Riset Multidisiplin Edukasi 2, no. 6 (2025): 120–32. https://doi.org/10.71282/jurmie.v2i6.394.
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This study aims to analyze the influence of mass communication developments on people's mindsets and behavior in the context of social change in the Society 5.0 era. In an increasingly digitalized society, mass communication is no longer one-way, but interactive and real-time, influencing how people understand, respond, and behave towards social reality. The approach used in this study is descriptive qualitative with data collection methods in the form of in-depth interviews, observations, and documentation studies. Ten forms of significant influence of mass communication on social behavior were also found, ranging from changes in consumption patterns to the formation of digital solidarity. Therefore, media literacy is very important so that people can respond to information wisely and build healthy social behavior. This study concludes that mass communication is one of the main forces that shape the dynamics of contemporary society in the Society 5.0 era.
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Yaaminidevi, S. "A study on the Behavior Change Communication in the social marketing of condoms." International Review on Public and Nonprofit Marketing 11, no. 2 (2014): 181–93. http://dx.doi.org/10.1007/s12208-014-0116-1.
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Solihin, Olih, Djuara Lubis, Pudji Muljono, and Siti Amanah. "Social and Behavior Change Communication (SBCC) Approach in Tuberculosis Management by Terjang Foundation." Mediator: Jurnal Komunikasi 16, no. 1 (2023): 1–13. http://dx.doi.org/10.29313/mediator.v16i1.2168.
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The treatment of TB faces many obstacles, both from the patient’s perspective and their environment. Therefore, the presence of TB survivors in the treatment process is expected to assist TB survivors during the recovery and post-recovery stages. Many approaches can be made to deal with TB, including the social and behavior change communication (SBCC) approach. This study aims to analyze the use of SBCC by TB survivors from the Terjang Foundation in treating TB in Bandung. This study adopts a qualitative research method with a case study approach. Data collection techniques include in-depth interviews, field observations, and literature reviews. The study results show that SBCC has been implemented as follows: 1) Advocacy is carried out through meetings to seek support from the government and other stakeholders; 2) Social mobilization is carried out by involving stakeholders, including the Health Office, community elements, and TB survivors. Social mobilization is conducted through TB Day activities, seminars, and patient visits; 3) Education is carried out by explaining TB treatment to survivors and accompanying TB patients during drug administration in hospitals.
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Ming, Yang, and Ali Salman. "A STUDY IN THE INFLUENCE OF SOCIAL MEDIA ON COMMUNICATIVE BEHAVIOR IN ALL WALKS OF LIFE." International Journal of Education, Psychology and Counseling 8, no. 52 (2023): 297–309. http://dx.doi.org/10.35631/ijepc.852023.
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As technology and big data algorithms advance, more social media emerge and grow popular, attracting many individuals. Almost everyone relies on social media platforms like Weibo, WeChat, TikTok, and others for communication and socializing, but young people rarely realize how much their communication habits have changed. In our daily lives, communication is vital, and the means of communication are constantly linked to results, therefore they should be given more attention. Some difficulties caused by this new communication have been found. Thus, fixing them appears crucial. This study aims To investigate the improvement of communicative behavior using social media. By exploring how social media change the way of communication from different angles, this research aims to provide valuable insights for educators, mental health professionals, and policymakers seeking to distinguish the advantage and disadvantage brought by social media among people and raise some possible solutions to make full use of this type of platform. The result showed the effective communication, social interaction, and conflict management are the main aspects of communication behavior improvement using social media. This research contributes to both industry and academia by updating theoretical knowledge of the how the use of social media can improve the communication effectiveness to All Walks of Life in social science studies.
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Aria Mahardika. "Perilaku Sosial Dan Gaya Hidup Remaja Di Era Moderenisasi." Proceeding Conference On Psychology and Behavioral Sciences 1, no. 1 (2022): 18–23. http://dx.doi.org/10.61994/cpbs.v1i1.6.
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Modernization is a process of transformation from a direction of change to a more advanced or increasing direction in various aspects of people's lives. Or in other words, modernization is a change from the traditional way to a more advanced way for the benefit of society. Modernization causes changes in the social behavior and lifestyle of teenagers in the surrounding environment. This study aims to determine the social behavior of adolescents in the era of modernization, appearance, and ways of communicating. The method used is a qualitative method to reveal the social behavior of adolescents in the surrounding environment and the lifestyle of adolescents in the Modernization Era. The results of the study show the diversity of social behavior in adolescents, including wearing clothes that are currently trending, they have their own language to communicate on social media. Social media is very meaningful for teenagers in the modernization era, because social media is a place or media to express their feelings. When they have conflicts, teenagers in the modernization era, they are more likely to tell stories and express their feelings on social media. Therefore, the social behavior and lifestyle of adolescents in the modernization era are influenced by advances in technology and communication.
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Joule, Robert-Vincent, Fabien Girandola, and Françoise Bernard. "How Can People Be Induced to Willingly Change Their Behavior? The Path from Persuasive Communication to Binding Communication." Social and Personality Psychology Compass 1, no. 1 (2007): 493–505. http://dx.doi.org/10.1111/j.1751-9004.2007.00018.x.
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Uddin, M. Shams, and Abida Parveen. "Communication Development And Women Rights." Pakistan Journal of Gender Studies 1, no. 1 (2008): 21–33. http://dx.doi.org/10.46568/pjgs.v1i1.253.
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The prime factor in fostering change and development can be planned by systematic use of communication to help individuals, communities, and societies to accept and introduce changes in a democratic way. Communication is the basis to create awareness, for consensus building, to generate participation in the process of change and development for making informed decision as well as resolving conflicts. It can help individuals to change their attitudes and behaviour patterns, introduce new ideas and practices into their lives to improve their economic and social conditions and to make a positive impact on the society in general. This paper tries to discuss the larger human group of the society as social unit and the effects of development through communication in bringing the social change as well as the women rights recognized by civil and religious laws.
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Divya, Ega, Reza Aprianti, and M. Mifta Farid. "COMMUNICATION BEHAVIOR OF KOREAN GIRLBAND FANBOY." TABAYYUN 4, no. 2 (2023): 485–96. http://dx.doi.org/10.19109/tabayyun.v4i2.20002.
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This research is entitled "Korean Girlband Fanboy Communication Behavior (Study on PF Entertainment Dance Cover Community in Palembang)" which aims to determine the communication behavior of K-pop girl band fanboys and the effects that occur after liking the K-pop girl band. This type of research uses qualitative methods. Collection techniques the data in this study were collected using interviews, observation, and documentation. The primary data source of this study was interviews with members of the PF Entertainment dance cover community in Palembang. Secondary data sources from this study consisted of books, journals, previous theses, and websites related to this research. This study uses Social Learning Theory, which explains that human behavior can be formed from observing and then the behavior is studied. This research results in a change in communication behavior towards K-pop girl band fanboys. The behavior change is carried out continuously so that the behavior generated continues and becomes a habit. The behavior in question can be in the form of two things, namely verbal communication behavior and nonverbal communication behavior. This sustainable behavior occurs because the influence caused by K-pop girl groups is well received so this sustainable behavior continues to be applied in everyday life
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Brown, Christopher. "Anthropology and Social Marketing: A Powerful Combination." Practicing Anthropology 19, no. 4 (1997): 27–29. http://dx.doi.org/10.17730/praa.19.4.et20210647113236.
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Social marketing is a social change approach that is gaining wide popularity as another tool for practicing anthropologists and public health practitioners. The goal is to influence the voluntary behavior of targeted populations with specific health-communication messages, materials and interventions. Social marketing is: … the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society. (Alan Andreason, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey Bass 1995)
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De Froy, Adrienne M., Megan E. Sims, Benjamin M. Sloan, Sebastian A. Gajardo, and Pamela Rosenthal Rollins. "Differential responses to child communicative behavior of parents of toddlers with ASD." Autism & Developmental Language Impairments 6 (January 2021): 239694152098489. http://dx.doi.org/10.1177/2396941520984892.
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Background and aims The quality of parent verbal input—diverse vocabulary that is well-matched to the child’s developmental level within interactions that are responsive to their interests—has been found to positively impact child language skills. For typically developing (TD) children, there is evidence that more advanced linguistic and social development differentially elicits higher quality parent input, suggesting a bidirectional relationship between parent and child. The purpose of this study was to evaluate if toddlers with ASD also differentially elicit parental verbal input by (1) analyzing the quality of parent input to the communicative behavior of their toddlers with ASD, (2) examining if parents respond differentially to more advanced toddler communicative behavior, as measured by the coordination of multiple communicative behaviors, and (3) exploring the relationship between parental responsiveness to child communicative behaviors and change in child communication and social skills. Methods Participants were 77 toddlers with ASD age 18-39 months and a parent who participated in a larger RCT. Ten-minute parent–toddler interactions were recorded prior to a 12-week intervention. Parent response to child communicative behaviors was coded following each child communicative behavior as no acknowledgment, responsive, directive, or nonverbal acknowledgment. Parent number of different words and difference between parent and child MLU in words were calculated separately for responsive and directive parent utterances. Child growth in language and social skills was measured using the Vineland II Communication and Socialization domain scores, respectively. Results (1) Parents were largely responsive to their toddler’s communication. When being responsive (as opposed to directive), parents used a greater number of different words within utterances that were well-matched to child language; (2) when toddlers coordinated communicative behaviors (versus producing an isolated communicative behavior), parents were more likely to respond and their replies were more likely to be responsive; and (3) parent responsiveness to child coordinated communication was significantly correlated with change in Vineland II Socialization but not Communication. A unique role of gaze coordinated child communication in eliciting responsive parental behaviors and improving growth in child social skills emerged. Conclusions Our results support a bidirectional process between responsive parent verbal input and the social development of toddlers with ASD, with less sophisticated child communicative behaviors eliciting lower quality parent input. Implications: Our findings highlight the critical role of early parent-mediated intervention for children with ASD generally, and to enhance eye gaze through parent responsivity more specifically.
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Fikrih, Muhammad Nuh. "Co Cultural Communication Approach for Female Players in Dealing with Toxic Communication Behavior in Mobile Legends Bang Bang." Eduvest - Journal of Universal Studies 5, no. 1 (2025): 1168–85. https://doi.org/10.59188/eduvest.v5i1.1788.
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The study aims to analyze the toxic behavior in communicating Mobile Legends Bang Bang players against female players using the co-cultural communication theory approach by Mark Obe. The research method used is a qualitative method with interview techniques involving eight informant participants who were involved as women players in Mobile Legend Bang. Research results show that: the majority of informants use an assertive accommodation approach, where informants attempt to change the norms that exist in Mobile Legends Bang Bang, other informants also use a non-assertive separate approach, in which informants tend to avoid or isolate themselves from uncomfortable situations. Factors that cause an informant to use such a communication approach are: (1) sexual harassment, (2) racist behavior, (3) bullying and slander, (4) intimidation and threats, (5) gender and stereotypes that occur in interactions between players both virtually and in real life, other factors that cause such behavior to occur are: informants realize if they play badly, (2) wrong choice of heroes or roles, 3) external factors such as content creators as public figures on social media who have similar behaviors. Communicating toxic behavior in Mobile Legends Bang Bang has implications for the communication patterns of female players, psychologically and the comfort of the game.
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Br Nasution, Najiah Maisaro, Susilawati Siregar, Samir Humaidi, Arif Zidansyah, and Irma Yusriani Simamora. "Manfaat Penambahan Tiang Jaringan Guna Meningkatkan Komunikasi Digital di Jl. H.M. Yamin Kel. Sidodadi Kec.Medan Timur." Da'watuna: Journal of Communication and Islamic Broadcasting 3, no. 4 (2023): 1536–43. http://dx.doi.org/10.47467/dawatuna.v3i4.4433.
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 Information technology is the latest long wave of the socio-economic evolution of mankind by bringing changes in all lines of human life, including social, economic and political. The birth of digital communication has brought changes in people's behavior, including shifts in culture, ethics and existing norms. Research on information technology and social change has progressed significantly, ranging from speculative studies of its potential impact on social and economic life to detailed analysis of digital communications[1]. The discussion of digital communications and social change is part of the wider literature on innovation theory that began with Shannon's "digital" conceptualization in 1948. And this is very influential whether or not the internet network. Therefore, additional network poles were carried out to facilitate the telecommunication network on Jl. HM Yamin. This work was carried out by PT. Fiber. The results discussed in this study are the addition of network poles carried out by PT. Fiber Network on Jl. H.M Yamin and its benefits for digital communication. This study uses qualitative methods, using a descriptive approach. In the process of qualitative research the emphasis is on the views of the subject and the theoretical basis used by the researcher as a guide, so that the research process is in accordance with the facts found in the field when conducting research.
 Keywords: network pole, digital communication
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Van Esch, Patrick, James Teufel, Ally Geisler, and Skye van Esch. "Religious Cognition in Social Marketing Campaigns: Savior or Pariah?" Review of European Studies 9, no. 1 (2016): 74. http://dx.doi.org/10.5539/res.v9n1p74.
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Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social marketing campaigns, yet the literature on where the two phenomena intersect is limited. Religious cognition is empirically proven as a predictor of positive healthy behavior. However, these elements receive minimal attention from social marketing researchers and practitioners. A review of the existing literature is provided with compelling evidence that religious cognition would positively influence behavior change when more congruent with social marketing campaigns. Knowledge gaps are identified and four propositions recommended for future research.
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Sharma, Tarunim, Aditi Nawani, Arjun Agnihotri, and Luv Rajput. "SCROLLING THROUGH CHANGE: SOCIAL MEDIA’S EFFECT ON YOUTH." International Journal of Global Research Innovations & Technology 03, no. 01 (2025): 95–104. https://doi.org/10.62823/ijgrit/03.01.7206.
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Social media have become the most important part of human lives and also help them in many ways, such as improving communication skills, bettering their social interactions, making everything easy to learn. But with the rise of social media platforms such as Instagram, Facebook, Twitter and YouTube, teenagers are becoming highly influenced, which is affecting their behavior and mental fitness. Using the social media inappropriately or excessively can also lead to problems such as impostor syndrome, addiction, anxiety, exposure to vulgar and absurd content and many more. The data used to study and understand the topic was collected from surveys, interviews and a review of pre-existing literature. As a result, we can understand the importance of using social media responsibly, the importance of digital literacy and understanding the nature of social media, which is a great factor in affecting young's behavior these days.
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Faerber, Emily, Mary Packard Winkler, Tsedenia Tewodros, and Amy Webb GIrard. "Landscape Analysis of Social and Behavior Change in Nutrition-Sensitive Agriculture Programs." Current Developments in Nutrition 6, Supplement_1 (2022): 564. http://dx.doi.org/10.1093/cdn/nzac060.022.
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Abstract Objectives Nutrition-sensitive agriculture (NSeA) aims to improve consumption via improved production of and/or access to nutritious foods. Social and behavior change (SBC) has potential to maximize NSeA impacts on diet behaviors, but the design and implementation of SBC within NSeA is heterogeneous and often not documented. The objective of this research is to conduct a landscape analysis of SBC in NSeA programs. Methods Thirteen ongoing NSeA programs were enrolled in this landscape analysis. Data were collected in two phases: a desk review of program documents and remote interviews with program staff and stakeholders; and in-person site visits to conduct additional interviews, observe activities, and conduct focus group discussions with community members. Data collection is designed to understand program design, implementation, monitoring and evaluation of SBC in addition to overall implementation successes, challenges, and learnings. Results After considerable delays due to the ongoing COVID-19 pandemic, three of thirteen site visits have been completed. Initial learnings indicate variability both in SBC approaches employed by NSeA programs, and in alignment with SBC best practices. Interpersonal communication is a common approach in NSeA, often in concert with community engagement. Advocacy, while common, is infrequently identified as an SBC approach. We observed audience-focused, participatory participant engagement. Integration within existing systems and structures, often governmental, is common. We have less commonly observed programs that conduct formative research or utilize behavioral theory in intervention design; rather, programs rely heavily on local staff's knowledge of communities and social norms. While many programs aim to engage multiple audiences, there are noted barriers to meaningful engagement with secondary audiences. Lastly, we observe that programs tend to rely on a primary platform or communication channel; additional channels may be present but not emphasized. Conclusions Interpersonal communication and community engagement are cornerstones of SBC in NSeA. Alignment with best SBC practices is mixed, with limited strategic SBC design and implementation. A key challenge to this research is the lack of documentation of SBC design and implementation. Funding Sources Bill & Melinda Gates Foundation.
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Susmita, Dita Ayu, Asrina Hasibuan, and Suhairi Suhairi. "Membuat Komunikasi Efektif Dalam Ekonomi Bisnis dan Kehidupan Sosial." Da'watuna: Journal of Communication and Islamic Broadcasting 2, no. 2 (2021): 98–109. http://dx.doi.org/10.47467/dawatuna.v1i2.490.
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Communication is a very important thing in life, if we are not careful in communicating, it cannot be denied that it will be trigger misunderstandings. Communication in everyday life both in economic and social activities, not only by using verbal words, but also using non-verbal words. Without communication, there will be no interaction between humans. The interaction as a result of this communication is related to the attitude or behavior of each individual which must also be adjusted and/or to adapt to the various cultures of each. This culture will shape, strengthen and change attitudes and behavior both individually and socially in the cultural environment concerned. For that we must communicate well in order to create a good life between us. And also in communicating not only to convey messages, but to change behavior. Do not let what we convey, not in harmony with the behavior of the speaker. So that makes the communicant distrust and no longer want to communicate with us. So the existence of the communication management makes the implementation of the communication run effectivel, so that the messages or result expected from the delivery of the information is as expected. Management and communication presents an effective management and delivery scheme of information messages, so as to create harmony in the communication carried out.
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Ahmad, Farooq, Muhammad Kamran Naqi Khan, and Shazia Hassan. "Fear Appeals Reinforcement in Social Marketing and Inducement of Behavioral Change." Global Social Sciences Review III, no. II (2018): 319–42. http://dx.doi.org/10.31703/gssr.2018(iii-ii).18.
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Pakistan is signatory of Sustainable Development Goals (SDGs) where promoting good health is at the heart of achieving various goals. Social marketing has earned its credit worthiness quite convincingly in influencing behavior change. It is, however, pertinent to see nature of the challenges that social marketing program tend to address are quite complex and each social problem need to size up with broader social context rather merely using conventional approaches. Number of scholars has questioned approaches that have been barely successful in bringing perceptible improvement. This gap quite pervasive as most of the techniques employed used one way communication, persuasive techniques of communication. The paradigm of participation in social marketing has shown better results in bringing about sustained behavior change. This study uses broad categorization of fear appeals elements using the explanatory power of participatory paradigm to induce behavior change. Study participants were randomly selected from a Public Sector University. The participants were randomly assigned to study intervention. Study participants were given treatment based on fear appeals in groups, based on activity theory. The qualitative data drawn was analyzed using NVIVO. The different themes were explored were grouped into four categories using activity theory like activities produced by artifacts, activities produced by subjects, activities produced by rules and transformational activities. The participatory paradigm using systematic interaction proved key factors to reinforce fear appeals that enhanced the value for social marketing program to achieve sustainable behavior change.
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farooq, Ahmad. "Fear Appeals Reinforcement in Social Marketing and Inducement of Behavioral Change." Global Social Sciences Review 3, no. 2 (2018): 319–42. https://doi.org/10.5281/zenodo.4346416.
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Pakistan is signatory of Sustainable Development Goals (SDGs) where promoting good health is at the heart of achieving various goals. Social marketing has earned its credit worthiness quite convincingly in influencing behavior change. It is, however, pertinent to see nature of the challenges that social marketing program tend to address are quite complex and each social problem need to size up with broader social context rather merely using conventional approaches. Number of scholars has questioned approaches that have been barely successful in bringing perceptible improvement. This gap quite pervasive as most of the techniques employed used one way communication, persuasive techniques of communication. The paradigm of participation in social marketing has shown better results in bringing about sustained behavior change. This study uses broad categorization of fear appeals elements using the explanatory power of participatory paradigm to induce behavior change. Study participants were randomly selected from a Public Sector University. The participants were randomly assigned to study intervention. Study participants were given treatment based on fear appeals in groups, based on activity theory. The qualitative data drawn was analyzed using NVIVO. The different themes were explored were grouped into four categories using activity theory like activities produced by artifacts, activities produced by subjects, activities produced by rules and transformational activities. The participatory paradigm using systematic interaction proved key factors to reinforce fear appeals that enhanced the value for social marketing program to achieve sustainable behavior change.
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Farooq, Ahmad, Kamran Naqi Khan Muhammad, and Hassan Shazia. "Fear Appeals Reinforcement in Social Marketing and Inducement of Behavioral Change." GLOBAL SOCIAL SCIENCES REVIEW (GSSR) III, no. II (2018): 319–42. https://doi.org/10.31703/gssr.2018(III-II).18.
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Pakistan is signatory of Sustainable Development Goals (SDGs) where promoting good health is at the heart of achieving various goals. Social marketing has earned its credit worthiness quite convincingly in influencing behavior change. It is, however, pertinent to see nature of the challenges that social marketing program tend to address are quite complex and each social problem need to size up with broader social context rather merely using conventional approaches. Number of scholars has questioned approaches that have been barely successful in bringing perceptible improvement. This gap quite pervasive as most of the techniques employed used one way communication, persuasive techniques of communication. The paradigm of participation in social marketing has shown better results in bringing about sustained behavior change. This study uses broad categorization of fear appeals elements using the explanatory power of participatory paradigm to induce behavior change. Study participants were randomly selected from a Public Sector University. The participants were randomly assigned to study intervention. Study participants were given treatment based on fear appeals in groups, based on activity theory. The qualitative data drawn was analyzed using NVIVO. The different themes were explored were grouped into four categories using activity theory like activities produced by artifacts, activities produced by subjects, activities produced by rules and transformational activities. The participatory paradigm using systematic interaction proved key factors to reinforce fear appeals that enhanced the value for social marketing program to achieve sustainable behavior change.
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Kusmawati, Sisfa, Lisna Agustina, and Nurti Yunika Kristina Gea. "THE RELATIONSHIP OF PARENTS' THERAPEUTIC COMMUNICATION WITH SOCIAL DEVELOPMENT OF PRESCHOOL AGE CHILDREN 3-6 YEARS OLD IN PULOKALAPA VILLAGE IN 2022." Borneo Nursing Journal (BNJ) 5, no. 2 (2023): 27–34. http://dx.doi.org/10.61878/bnj.v5i2.68.
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Communication is the delivery of messages to other people to inform or change behavior, opinions, or attitudes, either directly or indirectly through the media. Parental communication, namely communication with children, can be called interpersonal communication, communication as a process of exchanging meaning between people who communicate with each other. In this study, parents and children indirectly carry out interpersonal communication considering the importance of communicating with children to know what the child's development feels like. Development is a process that never stops (never ending process), meaning that humans are continuously developing, influenced by experience or learning.
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Zhang, Jie. "The Role of Social Media in Promoting Environmental Sustainability." Journal of Lifestyle and SDGs Review 5, no. 5 (2025): e06586. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n05.pe06586.
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Objectives: To investigate how social media platforms support environmental sustainability programs and promote environmental awareness. To evaluate the sustainability efforts of environmental groups, corporations, governments, and individual activists through social media. Methods: Analyzing literature and case studies to understand how social media influences environmental communication and behavior change. Results: Social media provides unique opportunities for: Environmental communication outreach, Promoting behavior change related to sustainability. Challenges include: Greenwashing, Issues with information standards, Digital advocacy effectiveness and converting environmental messages into actual results. Conclusion: Social media is a powerful, yet complex tool for environmental sustainability that requires systematic implementation and critical assessment. The paper offers practical advice and outlines future research directions to maximize the positive impact of social media on environmental efforts.