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Mwale, Edna. "An investigation into the impact of the gender policy on journalistic practices at the Times of Zambia newspaper." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1008303.
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This study investigates the impact of the Times of Zambia gender policy on journalistic practices. The policy was formulated to address issues of representation of women both in news coverage and at an institutional level. In spite of the implementation of the editorial gender policy, no change in gendered representation is evident. As a media practitioner and a Zambian woman concerned with social justice, I set out to investigate the impact of this policy on journalistic practices. The study is informed by a Cultural Studies approach to media studies, specifically drawing on the 'circuit of culture' (du Guy et ai, 1997) and focused on two specific 'moments', namely representation and production. Data was collected using two qualitative methods, namely document analysis and semi-structured in-depth interviews. The document analysis established that this policy is informed by a liberal feminist approach to media and identified the weaknesses in its formulation. The subsequent semi-structured in-depth interviews probed the practices and perceptions of male and female journalists and editors in relation to the degree of change in gendered representation in the news. This study finds that the editorial gender policy at the Times of Zambia has not had any significant impact on the journalistic practices and it probed the reason for this lack of effectiveness. It argues that this can be partially attributed to the orientation of the policy within a liberal feminist paradigm which neglects the internal and external factors that influence the representation of women and men in news production. Further, this position ignores the societal structures and power relations which impact, albeit unintentional, on the treatment of news. Inter-organisational factors such as profit maximisation, political interference, the use of news values and news beats are identified as leading to the exclusion of representations of women in hard news. At an intra-organisational level, lack of importance attached to the policy by senior staff and their attitudes to news production in general have meant that the policy was not enacted or ensured in any meaningful way. The study also established that the patriarchal values that characterise Zambian society influence journalists ' and editors' treatment of news, thus making the implementation of the policy ineffective.KMBT_363
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Thothe, Oesi. "Investigating the role of media in the identity construction of ethnic minority language speakers in Botswana : an exploratory study of the Bakalanga." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017788.
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This dissertation investigates the role of media in the identity construction of minority language speakers in Botswana, with a focus on the Bakalanga. The study is informed by debates around the degree to which the media can be seen to play a central role in the way the Bakalanga define their own identity. As part of this, it considers how such individuals understand their own sense of identity to be located within processes of nation-building, and in particular in relation to the construction of a national identity. It focuses, more particularly, on the extent to which the absence of particular languages within media can be said to impact on such processes of identity formation. The study responds, at the same time, to the argument that people’s more general lived experiences and their broader social environment have a bearing on how they make sense of the media. As such, it can be seen to critique the assumption that the media necessarily play a central and defining role within processes of socialisation. In order to explore the significance of these debates for a study of the Bakalanga, the dissertation includes a contextual discussion of language policy in Botswana, the impact of colonial history on such policy and the implications that this has had for the linguistic identity of the media. It also reviews theoretical debates that help to make sense of the role that the media plays within the processes through which minority language speakers construct their own identity. Finally, it includes an empirical case study, consisting of qualitative interviews with individuals who identify themselves as Bakalanga. It is argued that, because of the absence of their own language from the media, the respondents do not describe the media as central to their own processes of identity formation. At the same time, the respondents recognise the importance of the media within society, and are preoccupied with their own marginalisation from the media. The study explores the way the respondents make sense of such marginalisation, as demonstrated by their attempts to seek alternative media platforms in which they can find recognition of their own language and social experience. The study thus reaffirms the significance of media in society – even for people who feel that they are not recognised within such media.
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Kensicki, Linda Jean. "Media construction of an elitist environmental movement new frontiers for second level agenda setting and political activism /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3034551.
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Jjuuko, Denis Charles. "Understanding editorial independence and public accountability issues in public broadcasting service : a study of the editorial policies at the South African Broadcasting Corporation (SABC) /." Thesis, Rhodes University, 2005. http://eprints.ru.ac.za/261/.
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Boonzaier, Christiaan Nicolaas. "Flashing boobies and naughty no-no’s: a media-historiographical overview of the pornographic magazine in South Africa, 1939 to 1989." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86342.
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Thesis (MPhil)-- Stellenbosch University, 2014.ENGLISH ABSTRACT: Pornography in South Africa has only been legal for a mere 16 years, but is preceded by a 126-year history of inutile South African government attempts to suppress and curb it at its borders. To date, pornography as a research field has been largely overlooked by South African researchers, who have either mostly opted to choose fields that are socially more acceptable, or assumed that pornography was not present in the country before the 1980s and 1990s. This research, however, prefers to differ. The study investigates a minute part of a broader scope of pornography history in South Africa, by studying what international and domestic pornographic magazines were first seized and thereafter banned in the country between 1939 and 1989. By theoretically implementing an authoritative theoretical framework, the Annales’s functional structural approach, and applying the historical methodology to unearth unobtrusive historical data, the study compiles a narrative of events that ties a 50-year history of the pornographic magazine in South Africa together. The study eventually identifies 1 033 individual volumes, editions and issues of various pornographic magazine genres, including, among others, pulp and pin-up, naturist and nudist, soft-core, hard-core, male and female homosexual, bisexual, bondage, Asian, female impersonation and biker magazines, of which some, of course, are local South African pornographic magazines.
AFRIKAANSE OPSOMMING: Pornografie is nog net 16 jaar wettig in Suid-Afrika en word voorafgegaan deur ’n geskiedenis van 126 jaar se sensuur wat deur die regering afgekondig is om pornografie buite die land se grense te hou. Tot op hede is pornografie as ’n navorsingsveld deur Suid-Afrikaanse navorsers oorgesien omdat hulle óf studies aanpak wat sosiaal meer aanvaarbaar is, óf aanneem dat daar voor die 1980’s en 1990’s geen pornografie in die land was nie. In dié verband wil hierdie studie met dié aannames verskil. Die navorsing ondersoek ’n klein deeltjie van ’n groter geskiedenis van pornografie in Suid-Afrika deur te kyk na watter buitelandse en binnelandse pornografiese tydskrifte tussen 1939 en 1989 in die land gevind en kort daarna verban is. Teoreties is die outoritêre en die Annales se funksionalisties-strukturalistiese raamwerk ingespan, en die historiese metodologie is gebruik om historiese data na te vors om ’n narratief saam te stel wat 50 jaar se pornografiese tydskrifte in Suid-Afrika saamsnoer. Die studie identifiseer uiteindelik 1 033 uitgawes van verskeie porno-grafiese tydskrifte, wat, onder meer, pulp- en prikkelpop-, nudistiese, sagte, harde, manlike en vroulike homoseksuele, biseksuele, knegskap-, Asiër-, fopdosser- en motorfietstydskrifte insluit; sommige van dié genres is, natuurlik, ook plaaslik in Suid-Afrika gepubliseer.
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Namusoga, Sara. "Preparing for the information society: a critical analysis of Uganda's broadcast policy in light of the principles of the WSIS." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002929.
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This study analyses Uganda’s 2004 Broadcast Policy in light of the WSIS principles in order to establish whether the policy enables radio to build an inclusive and people-centred Information Society, and if so, in what ways it does this. The study specifically focuses on radio, which it views as the dominant medium in Uganda, and therefore the medium with the greatest potential to build a sustainable Information Society in the country. The study is informed by media policy theories as well as Information Society theories. It is argued that although most definitions of the Information Society consider the newer ICTs, especially the Internet, as the key drivers in the Information Society, most developing countries like Uganda are far from reaching the desired level of computer and Internet access as proposed by some Information Society theorists. Instead, most people in Uganda rely heavily on older ICTs, especially radio, for information about key issues in their daily lives. Inevitably, radio ends up being a key player in building the Information Society in these countries. The study, therefore, finds most of the common Information Society theories lacking and adopts the WSIS definition, which is more relevant to Uganda’s situation. This study also maintains that if radio is to be a key player in building an inclusive and people-centred Information Society in Uganda, the 2004 Broadcast Policy has to create that enabling environment, by, for example, promoting public service radio through local content programming, and diversifying radio ownership. The data for this study was obtained using the qualitative research approach, and specifically the research tools of document analysis and individual in-depth interviews. The findings indicate that the policy’s emphasis is on building a broadcast sector that addresses the public’s interests through local content programming and provision of diversified media services. However, the study also found that the policy is vague on some very crucial aspects, which would benefit the public, namely, local content quotas and the independence of the public service broadcaster.
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Grindle, Mark. "The power of digital storytelling to influence human behaviour." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21800.
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The aim of this multi-disciplinary research was to explore the power of digital, interactive or participatory storytelling to influence human behaviour in the context of public health. It addressed three related questions: RQ1: Does digital storytelling have the power to influence human behaviour? RQ2: If digital storytelling can influence human behaviour then how might it do so? RQ3: Is a ‘digital storytelling framework’ feasible as an approach to behaviour change? Four linked qualitative studies were conducted: a scoping review, in-depth interviews with 11 international ‘digital storytellers’, two case studies of ‘digital storytelling designed to influence human behaviour’ and six focus groups with 35 adolescent ‘digital story participants’. The research found that: RA1: Digital storytelling appears to influence human behaviour. RA2: Digital storytelling appears to influence by engaging at ever deepening emotional and non-conscious levels. Commerce appears to understand and embrace this power: But public health appears to rely on traditional uni-directional, non-participatory message led approaches and appeals to cognition. This presents threats and opportunities to public health. RA3: The proposed ‘digital storytelling framework’ is feasible and desirable as a behaviour change paradigm. The thesis concludes that Digital Storytelling appears to influence human behaviour. It appears to derive its power to influence by facilitating unprecedented depths of emotional engagement potentially en route to behaviour change. The current imbalance in how commerce and public health corral the power of digital storytelling suggests that the latter might embrace its potential; and tougher regulation might constrain how the former uses it to market harmful products. The proposed digital storytelling framework makes a valuable creative, analytical and critical contribution to both of these ends. Its core principles have informed the design of numerous story-led digital health interventions; and they now sit at the core of a counter-marketing campaign to reduce harmful effects of marketing on children’s health.
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Ng, Che-keung Tony. "Relationship between the mass media and public order." Thesis, Hong Kong : School of Professional and Continuing Education, University of Hong Kong, 1994. http://sunzi.lib.hku.hk/HKUTO/record/B36195182.
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Pahlavi, Pierre Cyril Cyrus Teymour. "Mass diplomacy : foreign policy in the global information age." Thesis, McGill University, 2004. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=85196.
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A sophisticated and high tech form of state-to-foreign population diplomacy based on the use of the latest communication technologies has developed rapidly in recent years and has acquired an increasingly important position within a significant number of foreign affairs systems. Pioneered by the heavyweights of the international stage, the phenomenon has spread rapidly to secondary powers and is progressively extending itself to varying degrees to all states around the globe. This thesis grapples with the enigma raised by the brisk re-emergence of this foreign policy concentration by attempting to understand the reasons behind both the quantitative increase in public diplomacy activities and the qualitative evolution of these activities in terms of planning, organisation and implementation. The first argument that this thesis broaches is that the sudden growth of public diplomacy is the result of the shift to a new phase of the information revolution (necessary enabling force) which has been amplified by contingent factors: the explosion of global terrorism (accelerator) and the perception of leaders and foreign policy makers of this new environment (prism). The second argument is that, beyond quantitative growth, the new operational context born of the advent of the global information society provoked a qualitative evolution of the public diplomacy inherited from the Cold War towards what is today mass diplomacy. The result is the appearance of a market driven diplomacy employing persuasive techniques borrowed from the world of public relations and marketing. The new diplomacy is an entrepreneurial diplomacy that limits governmental leadership to a necessary minimum and encourages the participation of private and foreign sub-contractors. It is also a cyber-space diplomacy equipped with new diplomatic instruments such as high-resolution satellite imagery, high-speed networks, digital broadcasting and other marvels of the late twentieth cen
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Curry, Kevin Everett. "Politics in the Social Media Era: the Relationship Between Social Media Use and Political Participation During the 2016 United States Presidential Election." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4506.
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The growth of social media use raises significant questions related to political information and its effect on political knowledge and participation. One issue is whether social media delivers news and political information in a similar manner as traditional news media sources, like newspapers, TV, and radio, by contributing to political knowledge, which is linked to voter turnout. This dissertation examines the relationship between an individual's social media use, their use of traditional news media sources, and whether they turn out to vote. It utilizes American National Election Survey data from the 2016 U.S. Presidential election to complete three studies. First, the dissertation compares people who prefer social media and those who prefer traditional news media sources across as series of political habits and attitudes. Second, it looks at the expansion of the media environment and examines whether a person's social media use and preference for news or entertainment is related to political knowledge and voter participation. Finally, this dissertations examines at whether social media use increases the odds an individual will turn out to vote, thus acting in a similar manner as traditional news media.
The results identify differences between people who prefer social media and people who prefer traditional news media sources. In particular, people who prefer social media tend to be younger, have less political knowledge, and have a lower voter turnout rate. However, unlike traditional news media use, the use of social media did not increase the odds an individual turned out to vote in 2016. Further, the use of social media and an individual's content preference of entertainment versus news was not related to political knowledge nor voter turnout. While social media does not appear to have a positive relationship with turnout, it does not appear to discourage a person from voting either. The results suggest that more work needs to be done, including examining the relationship between age, social media use and turnout, as well as how content length may be related to political participation. Finally, further examination is needed of the possible indirect ways social media may be related to voter attitudes and participation.
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Taebi, Shala. "Theoretical foundations of media education : a critical analysis." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31143.
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The primary purpose of this study is the exploration of the theoretical and critical framework of media education. The major paradigms used as rationale for the study of media embody views of media as agents of cultural decline that stress discriminating against the media; media as popular arts, stressing discriminating within the media; media as agents of communication, featuring the behavioral models of media studies; studying the media as representational or symbolic systems; and an exploration of the interaction between the self and the media and the question of whether and how media empower or oppress. Developments in the fields of structuralism, semiotics, theories of ideology and the social context of media production are discussed as the contributing factors to a view of media as representational systems. The study is concluded with a discussion of the significance of the context of meaning and a brief discussion of the educational implications of the field of cultural studies.
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Link, Astrid. "Descriptive and normative aspects of the theory of legal pluralism : illustrated by problems of media regulation." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31170.
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This thesis explores the potential of the theory of legal pluralism. It examines the extent to which such a theory can contribute to an understanding of the regulatory crisis of the nation-state and serve as a point of departure for new regulatory approaches. A historical overview which looks at the disciplinary origins of legal pluralism is followed by an analysis of several legal pluralist concepts. This analysis serves as the basis for an elaboration of the descriptive and normative aspects of legal pluralism. The concept is compared with other social theories which are concerned with similar questions as legal pluralism. To illustrate the legal pluralist approach, same specific examples from the media sector are introduced. The thesis concludes by showing where a legal pluralist analysis might be appropriate and, moreover, how the theory can contribute to regulatory ways alternative to direct state intervention and market conceptions.
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Haussamen, Lindsey Marie. "United States media portrayals of the developing world: A semiotic analysis of the One campaign's internet web site." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3387.
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The goal of this research was to examine how the One organization's web site either supports or rejects established literature that concludes that U.S. media contains negative representations of the developing world.
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Tian, Xiao. "Content analysis of the Beijing Summer Olympic Games' effects in the New York Times." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/838.
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Relying on framing theory, this study used The New York Times to explore how Chinese news was depicted before, during and after the Beijing Summer Olympics. The research regarding how the Chinese government tried to leverage the Olympics to enhance its image is often deliberated. However, there have only been a 3 few studies on the evaluation of the effects the 2008 Beijing Summer Olympic Games had on the image of China, as depicted by The New York Times. This study generated an understanding of the impact the presentations of The New York Times had on the soft power used by China through the Beijing Summer Olympic Games. The study examined how the 2008 Beijing Summer Olympics were associated with the depiction of Chinese news in The New York Times during the pre-, mid-, and post-Olympics years. Specifically, world and business sections within The New York Times were mainly influenced by the effects of the 2008 Beijing Summer Olympics. In addition, there were no direct associations found between the 2008 Beijing Summer Olympics and how China was depicted photographically in The New York Times. In terms of the above factors; this study showed that China's national image did not improve in the New York Times after the 2008 Bejing Summer Olympic Games.
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Doyle, Gillian. "The economics and regulation of concentrations of media ownership in the UK." Thesis, University of Stirling, 1997. http://hdl.handle.net/1893/2180.
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Since the early 1990s, regulators in the UK and in many other countries have faced increasing pressure from media industry participants to liberalise media and cross-media ownership restrictions. Many countries, including the UK, have responded to this pressure by amending their domestic legislative frameworks in such ways as to remove at least some restrictions which had previously been established in order to protect pluralism. The main aim for this study has been to assess the 'economic' case in favour of de-regulating media and cross-media ownership in the UK. The principal method of investigation has been to analyse the relationship between, on the one hand, the size and vertical or diagonal structure of a selection of UK media firms and, on the other, their recent economic performance. Findings suggest that, although factors other than size will affect performance, there is generally a strong and positive correlation between the market share and the operating profitability of firms who are involved in either television or radio broadcasting, or national newspaper publishing. This correlation reflects efficiency gains through economies of scale and scope and, also, revenue advantages arising from increased market power. On the other hand, there is little evidence that previous monomedia ownership restrictions represented a threat to the economic viability of the industry or that developments in the late 1990s have introduced significant 'new' gains for enlarged monomedia enterprises. Nor is there evidence that de-regulation of monomedia restrictions would have any positive impact on the exports performance of traditional UK media firms. With regard to diagonal expansion, there is no evidence that cross-ownership between radio and television or between television and national newspapers yields important economic benefits. This thesis would argue that, taken as a whole, the de-regulation of UK media ownership in 1996 has delivered relatively few enhancements to the economic efficiency or prospects of the UK media industry while, at the same time, has engendered a considerable welfare loss through lower safeguards for pluralism. This outcome reflects serious systemic problems at the national UK level in the policymaking mechanism which is supposed to curb the political influence of media owners. This study finds that the scope - via a shift in responsibility for policy-formulation to the transnational European level - for overcoming such problems will be limited, not least because the protection of pluralism remains outside the official competence of the European Commission.
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Nelson, Wade Gordon James. "Reading cycles : the culture of BMX freestyle." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=102820.
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This dissertation draws from and contributes to many traditions within the (interdisciplinary) discipline of communication studies. Serving the two primary objectives of the examination of the figure of the BMX freestyle cycling Pro and the analysis of the role of the magazines within this particular culture or field in the construction and maintenance of this figure, this project brings together studies of cultural intermediaries, magazine history, advertising history and theory, subcultures, audiences, commodification, cultural industries, celebrity, stars and professional athletes. The culture of BMX freestyle cycling is an interesting and heretofore unexamined phenomenon, and a focused examination allows the exploration and investigation of larger questions within the discipline. As such, this dissertation provides an informed interpretation of the culture of BMX freestyle, allows the examination of a number of other issues concerning the mediation of cultural practices, and suggests a theory of the special-interest magazine, thus contributing substantively to various literatures.Special-interest magazines are a part of a larger system and industries within which the ultimate goal is the sale of commodities. At the same time, they function as a site of credibility within a larger field, both conferring star status on particular individuals and approving particular commodities that are being offered to the readers. Special-interest magazines construct and sell audiences to advertisers, create star systems, propose candidates for stardom, help build image careers, contribute substantially to a "star currency" within the particular field, negotiate (i.e.; mediate) tensions between the advertisers, the stars, and the readers, help organize the time of a culture and work to infuse it with a sense of vitality through the punctual and ritualistic appearance of novel content, assist the consumer with their desires for commodities and stars by standing as catalogues of commodities (serving to educate newcomers in the protocol of the culture), provide new financial opportunities (such as the commodity form of the photo contingency), and in their complicity with the needs of those that provide their primary source of revenue, give more value to the advertising dollar in the construction of editorial content that could be seen as advertising.
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Liu, Yi Ying. ""Old wine in new digital bottles" :an examination of the use of different forms of headlines in the context of multiple-media platforms and similar content : a case study of The Beijing News." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690623.
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Zhang, Xin Lu. "Use of new media in event promotion :a study of 2015 China (Macau) International Automobile Exhibition." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690646.
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Mechar, Kyle William. "The cultural logic of dis-ease : difference andas displacement in popular discourses of the AIDS crisis." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23229.
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This thesis investigates the cultural and social production of AIDS in popular discourse, particularly film and mass media, and offers a critical consideration of the ways in which the proliferation and dispersion of these discourses function in our current episteme to rearticulate and reinscribe traditional value systems of sexuality, familialism, and nationalism. Taking the lead of the work of Michel Foucault on the body in various historical regimes, the author here will posit a theoretical analysis of the "discursive formation" of AIDS, how the body of AIDS is put into discourse, to provide a matrix for establishing the various disciplinary and regulatory apparatuses structuring the epidemic--that is, the affirmation of certain kinds of pleasures and bodies and the strategic circumvention of other pleasures and bodies. Under what the author refers to as the cultural logic of dis-ease, the investigations that follow will be animated by the central question: Whose pleasure and/or power is served by these representations and discourses of the body of AIDS in popular cultural practices?
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Lampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors." Scholarly Commons, 2002. https://scholarlycommons.pacific.edu/uop_etds/563.
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Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.
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This thesis explores representations of Paralympians within media and
advertising. Scholarly research on disability is extremely limited, with current research
focusing on print media, and few studies going as far as to perform a discourse analysis.
Media representations play a prevalent role in constructing “disability” and have the
power to define what it means to be a disabled person. Using a poststructural theoretical
framework, I undertake a critical discourse analysis of television advertisements
produced by Nike and Visa to uncover what narratives regarding disability are circulating
with regularity. I find these advertisements featuring Paralympians serve to reproduce
the myth of the “supercrip”, failing to acknowledge the complexity of individual
experiences of those living with disabilities. Further, the simultaneous celebration and
marginalization of Paralympians, a key dialectic found within these advertisements is
indicative of a larger polemics circulating with regularity regarding people with
disabilities within our increasingly neoliberal society.v, 117 leaves ; 29 cm
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Curry, Tracy. "The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1100448.
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Periods of crisis communication are uncertain, at best, for any organization dealing with a product tampering. This study examined how the public would use the media to gain information about the product tampering, if there would be a difference between newspaper and television usage, and what gratifications the public would seek from the media.The hypothesis stated that there would be no significant difference in media use during product tampering cases between newspapers and television. Three hundred eighty-eight households, the number needed for statistical reliability, were surveyed by telephone in the Muncie, Indiana, area. Results of the data supported the hypothesis.Department of Journalism
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Mutua, Alfred Nganga. "Media for development and democracy : a new paradigm for development incorporating culture and communication /." View thesis View thesis, 2002. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030402.125958/index.html.
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Thesis (Ph.D.) -- University of Western Sydney, [2002]."A thesis presented to the University of Western Sydney, Sydney, Australia in partial fulfilment of the requirements for the degree of Doctor of Philosophy " Supported by videocassette Africa 2000: Voices of the future (30 mins.) and Aids: An African perspective (30 mins.). Bibliography: leaves 245-277.
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Ge, Shuai. "The mass collaboration of human flesh search in China." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525506.
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Mutua, Alfred Nganga, University of Western Sydney, of Arts Education and Social Sciences College, and of Communication Design and Media School. "Media for development and democracy : a new paradigm for development incorporating culture and communication." THESIS_CAESS_CDM_Mutua_A.xml, 2002. http://handle.uws.edu.au:8081/1959.7/319.
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This thesis examines the use of media and journalistic practice for development. The study concentrates on Africa and argues that development strategies are dependent on a clear understanding of the contexts and constraints of a situation. It is argued that Africa's history and present political and socio-economic situations have contributed to the instability and poverty facing many of its nation states. It is also argued that continued dependency by African nations on richer Western nations is a problem originating from colonial imperialism and the failed dominant paradigm, recently reinvented as globalisation and global economic rationalisation. The work presents a view of communication for development which can only be achieved with an understanding of the relations between media, culture, dependency and the making of meaning.Solutions to Africa's problems may require Africans themselves undertaking development in a concept of their own 'voice' and self-representation. With this view, a model for how journalists, using media, should actively engage in development is suggested. Two case studies are presented : a study of communication dysfunction at Kakuma refugee camp in Kenya and a study of the concept of Edutainment by South Africa's Soul City's organisation. Further, selections of media programs are presented as part of the dissertation's proposed body of work.Doctor of Philosophy (PhD)
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Gibbs, Chris. "Twitter's impact on sports media relations." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/18588.
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The introduction of Social Media (SM) into sports communications in professional leagues is disrupting the traditional methods of sports media relations. In the past, teams used websites to post information for fans, but it was strictly a one-way format of communication whereby a story was posted for fans to read. To fully engage with this new communication channel, the sports communications departments in professional leagues have begun to use SM to communicate directly with fans through platforms like Twitter and Facebook. Currently, SM like Twitter allows the team communication departments to communicate directly with fans in an interactive two-way format that is not mediated by a reporter or someone from a traditional media outlet. In addition, the open format of SM means that media relations staff are no longer the only intermediary between the media and the players; through the use of SM like Twitter, a professional athlete can now communicate directly to fans without gatekeepers like the media or the sports communications department of the team. This thesis will explore how SM has changed media relations from several different perspectives. The first perspective is related to the risks that are associated with the use of SM by professional athletes: without an intermediary or a filter for athlete-fan communication, many athletes have caused irreparable damage to their reputation and the reputation of their team. The second perspective is related to the benefits for teams that use SM as a platform to connect with fans: the ability to connect with fans using SM is new to sports communications and represents an interactive one-to-one and one-to-many mode of communication through which the fan can directly communicate with the team. Finally, this research will look at how Twitter has changed media relations in sports from the perspective of the lived experiences of people who work in sports media. To explore the risks associated with athletes’ use of social media, this research used Situational Crisis Communication Theory as a theoretical framework to explore reputation-damaging incidents that occurred through social media. The study reviewed national media stories reported in North America from 2009 to 2010 that were perceived to have negative impact on athletes’ reputation. In total, 17 incidents were reviewed — seven incidents in particular demonstrated the athlete as the source of the SM crisis. Through the review and categorization of these 17 situations, the study was able to identify four broad categories of situations that a sports communication manager needs to be prepared for. The four categories identified were “Rookie Reporter”, “Team Insider”, “Opportunist”, and “Imposter”. Each of these categories are invaluable for team communication managers to recognize in order to address the risks associated with social media. To explore the benefits associated with the communications department’s use of social media, this research used Uses and Gratification theory as a theoretical framework to explore how and why fans followed team Twitter accounts. This study was conducted in partnership with the Canadian Football League (CFL) and a total of 526 people responded to an online survey that was tweeted out to them for their feedback. The results of the survey indicated several significant findings — in particular, the phenomenon of converged sports fan consumption was identified, which has not been previously acknowledged in academic research. The phenomenon of converged sports fan refers to the multi-screen environment whereby a sports fan decides where, when, and how they want to consume sporting content. This research identified that in-game consumption of SM while watching television and the mobile consumption of SM are both dominant ways for fans to interact with their teams. This multi-modal format of connecting with the team supports the idea of Henry Jenkins’s Black Box Fallacy (2006, p. 13): as teams move forward in developing communications platforms to reach their fans, they will need to recognize that all channels can and do work together. In order to further understand how Twitter has changed sports media relations, the study used long semi-structured interviews with a phenomenological research design to understand how Twitter has impacted sports media relations. The phenomenological analysis of the informant interviews suggested that Twitter is the source of three themes of change: general media relations, mechanical job functions, and other changes specific to sports media relations. The significance of Twitter’s impact on sports media relations cannot be understated. With the ubiquitous use of SM like Twitter, it is important to understand how sports media relations can use SM to manage the image of their respective teams and athletes. After looking at SM and sports from three different perspectives, the pivotal finding was the role that Twitter and mobile communications play in ‘flattening’ sports media relations. Similar to how Friedman (2006) argued that the convergence of the personal computer drove globalization, Twitter and the increased adoption of mobile communications have flattened the role of sports media relations. This research will explain how the flattening of sports media relations happened and what the implications might be for sports media professionals.
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Puchan, Heike. "Adventure sport, media and social/cultural change." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19359.
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The turn of the millennium has heralded an explosion in the popularity of adventure sports often also referred to as alternative lifestyle sports or extreme sports. These are offering both new avenues and potential challenges to the traditional ways of conceptualising and practicing sport. This thesis analyses the development of adventure sports, in particular climbing and kayaking, as a subculture. It delivers a socio-economic history of climbing, analyses the role of the media in its development, its participation and its lived experience. Further it investigates the impact of globalisation, commercialisation and consumerism on adventure sports, and considers to what extent they are being brought into the mainstream as a result. The economic impact of participation in adventure sports is reviewed along with a study of how the make up of its participants has changed as the activities have become more accessible. Particular focus is placed on the analysis of the gender order, specifically looking at the experiences of women in adventure sports. For this purpose the sports culture found in climbing and kayaking is examined and the implications for the reconstruction of gender relations are considered. This study employs an ethnographic approach including both semi-structured and structured interviews with both adventure sports experts and participants, document and media analysis, participant observation and the more recent nethnography approach. One of the significant contributions of this thesis has been to provide a comprehensive review and analysis of the social, cultural and media environment of arguably one of the most popular lifestyle sports in the UK. It has also shown the strong interrelationship that exists between the media and adventure sports, and has demonstrated how the increased commercialisation and commodification of the activity has resulted in economic development particularly in some remoter parts of the UK through the packaging and provision of the climbing experience. At the same time some participants see this is ‘selling out’. This research has demonstrated how women’s participation in adventure sports has been subject to marginalisation, sexualisation and trivialisation similar to other mainstream sports. However, this work has also highlighted that there is room for optimism as new discourses of femininity contrary to the traditional male hegemony are emerging. Further research opportunities have been identified concerning issues of ethnicity and participation; the social, cultural and economic relationships between adventure sportspeople and rural communities. Emerging feminist discourses also warrant further investigation.
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Gandari, Jonathan. "An examination of how organisational policy and news professionalism are negotiated in a newsroom: a case study of Zimbabwe's Financial gazette." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002884.
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The construction of journalistic professionalism in Zimbabwe has stirred debate among scholars. Critics have argued that professionalism has been compromised by the stifling media laws in Zimbabwe as well as the extra legal measures the state has enforced to control the press. Some have also argued that a new kind of journalism must be emerging in the Zimbabwean newsroom as journalism try to cope with the political and economic pressures bedeviling the country. Much of this criticism however, has not been based on close interrogation of professionalism from the perspective of the journalists in any particular newsroom. It is against this background that this study examines the constructions of professionalism at the Financial Gazette. In particular it explores the meaning of professionalism through interrogating the journalistic practices the journalists consider during the process of news production in the context of overwhelming state power. In undertaking this examination, the study draws primarily on qualitative research methods, particularly observation and multi-layered individual in-depth interviews. As the study demonstrates, the interrogation of professionalism from the perspective of newsroom practices uncovers the complex manner in which professionalism is negotiated in the Gazette’s newsroom located in a country undergoing transition in Democracy. The study establishes that when measured against normative canons of journalistic professionalism the Gazette is deviating from such tenets as public service and watchdog journalism. As the study indicates, perhaps unbeknown to the respondents, the ruling ZANU PF party hegemony is reproduced at the Gazette through choice of news values such as sovereignty and patriotism all euphemisms for ruling party‘s slogans.
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Nanabawa, Sumaiya. "A discourse analysis of print media constructions of 'Muslim' people in British newspapers." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1006767.
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This research study aimed to examine how the identity of ' Muslim' people is constructed in British print media today, and whether or not these constructions promote or undermine a xeno-racist project. The research draws on the idea that identity is partly constructed through representation, with an emphasis on how language can be used to construct and position people in different ways. Using a social constructionist paradigm, the study further considers the role that print media has in providing a discursive field within which the construction and reproduction of racist attitudes and ideologies in contemporary global society can take place. Sixty-five newspaper articles were selected from the online archives of British newspapers, The Guardian and The Daily Telegraph using systematic random sampling. These were analysed using the six stages of Foucauldian discourse analysis outlined by Carla Willig. To provide a more fruitful account, the analysis also incorporated the methods of Potter and Wetherell whose focus is on the function of discourse, as well as van Langenhove and Harre's focus on subject positioning, and Parker's use of Foucauldian analysis which looks at power distributions. The analysis revealed that Muslims are discursively constructed as a direct politicised or terror threat, often drawing on discourses of sharia law, and Muslim-Christian relationships. They are also constructed as a cultural threat, drawing on discourses of isolation, oppressed women, the veil/headscarf, identity, visibility and integration. The analysis also showed some variation in constructions, and these extended from the racialization of Muslims to showing the compatibility between Islamic and western values. This study discusses the form these different constructions take and the possible implications these constructions might have in contributing toward a prejudiced and largely negative image of Islam and Muslims.
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Chan, Kar-wing Veronica, and 陳嘉詠. "Social attitudes towards swearing and taboo language." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31951211.
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Hunter, Catherine Wood. "Flesh for fantasy : exposing the sexualised and manipulated female persona in contemporary women's media." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/21213.
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Thesis (MA)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: This thesis focuses on the representation of women in media aimed at women. A critical examination of visual communication (magazines, advertising and visual story-telling1) will demonstrate that the media may be regarded as highly influential in the way women perceive their bodies, reproduction and sexuality. I begin by examining the presentation of the ‘ideal’ woman as an instance of the Pygmalion complex. This reading of the media’s formulation of the female ideal aims to demonstrate the psychological effects of the Pygmalion complex on women, and illustrates how the resultant striving for perfection drives production and consumption. I shall demonstrate how the image of the ‘ideal’ woman is increasingly more sophisticated and convincingly portrayed through the use of digital manipulation, plastic surgery, excessive dieting and exercise regimes. I propose that the average woman is left feeling inadequate and is undermined by the voice of her own cultural representation. This thesis also investigates the persistence of the virgin / whore binary in the media’s depiction of female sexuality. I propose that this is an essentialist and dualistic presentation of female sexuality as either ‘good’ (surrendered, submissive and conforming – i.e. the virgin); or ‘bad’ (transgressive, explicit, dangerous and destructive – i.e. the whore). I further suggest that this polarised appropriation of women’s sexuality deprives women of ownership of their own sexuality. I also propose that the media’s treatment of female sexuality presents women as being in competition within one another for male attention and approval and that this representation damages female solidarity. Finally I demonstrate that pornography has infiltrated all aspects of popular culture, from magazines to music videos. My hypothesis is that this use of pornographic conventions depicts the rape and abuse of women as normative, commonplace and even entertaining, and that this has a detrimental effect on both women’s and men’s sexual and social wellbeing.
AFRIKAANSE OPSOMMING: Hierdie tesis is gerig op hoe vroue in die media wat op vroue gerig is, verbeeld word. 'n Kritiese ondersoek van visuele kommunikasie (in tydskrifte, reklame en visuele verhaling2) sal toon hoe die media as uiters invloedryk beskou kan word ten opsigte van hoe vroue hul eie liggame, voortplanting en seksualiteit beskou. Ek begin deur die voorstelling van die 'ideale' vrou as 'n voorbeeld van die Pygmalionkompleks te ondersoek. Hierdie beskouing van die media se formulering van die ideaal van vrouwees is daarop gerig om die sielkundige effek van die Pygmalion-kompleks op vroue te demonstreer en illustreer hoe produksie en verbruik deur die strewe na perfeksie wat as gevolg van hierdie formulering ontstaan, aangedryf word. Ek sal toon hoe die beeld van die 'ideale' vrou, as meer en meer gesofistikeerd, oortuigend weergegee word deur middel van digitale manipulasie, plastiese snykunde, oormatige volg van diëte en oefenprogramme. Ek voer aan dat die gemiddelde vrou hierdeur met die gevoel gelaat word dat sy tekortskiet en ondermyn word deur die boodskap van die publikasies wat haar eie kulturele beeld verwoord. Hierdie tesis ondersoek ook die volhardendheid van die tweeledige voorstelling van vroulike seksualiteit in die beelding van maagd en hoer wat in die media aangebied word. Ek voer aan dat dit 'n wesenlike en dualistiese voorstelling van vroulike seksualiteit as óf 'goed' (uitgelewer, gedwee en konformerend – d.w.s. die maagd), óf 'sleg' (oortredend/sondig, eksplisiet, gevaarlik en vernietigend – d.w.s. die hoer) is. Ek stel verder voor dat hierdie gepolariseerde toe-eiening van die vrou se seksualiteit vrouens van eienaarskap van hul eie seksualiteit ontneem. Ek stel ook voor dat die voorstelling van die vrou se seksualiteit soos dit in die media aangebied word, suggereer dat vrouens ter wille van die aandag van 'n man en om goedkeuring te wen met mekaar kompeteer en dat hierdie voorstelling skade doen aan die gevoel van solidariteit tussen vroue. Ten slotte demonstreer ek hoe pornografie reeds alle aspekte van die populêre kultuur vanaf tydskrifte tot musiekvideos binnegedring het. My hipotese is dat hierdie gebruik van pornografiese konvensies die verkragting en mishandeling van vroue as normatief, alledaags en selfs vermaaklik uitbeeld en dat dit 'n nadelige effek het op die seksuele en die sosiale welsyn van mans sowel as vroue.
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Zhou, Yining. "Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/172.
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The study adopts Uses and Gratifications (U&G) theory as the framework to test antecedents and consequences in using fanqiang (bypassing Internet censorship) as an alternative medium along with accessible Internet, TV, newspaper and radio as mainstream media in a Chinese context. By online between-group experimentation (N = 132 in the experimental group, N = 127 in the control group), the study shows that curiosity about forbidden political content and political apathy predict fanqiang and most accessible media use tendencies. Moderation effects exist between curiosity and self-efficacy in predicting fanqiang tendencies. Disappointment as an emotional effect is directly related to curiosity and political apathy, where the mediation effects of media use tendencies are not salient. Explicit Internet censorship increases curiosity about forbidden political content and decreases the dimension of lack of interest in political apathy. However, it does not change accessible media use tendencies and disappointment levels. Still, participants show fewer of fanqiang tendencies than with accessible media, except radio. The results highlight the cognitive roots of motivations and emotional constructs as a part of gratification in U&G research, that self-efficacy as a necessary requirement for curiosity to drive media use, and that information attributes can change motivations. We urge future scholars to build broader explications of political apathy when applied to different societies, to try diverse methods like experimentation in U&G research, and to adopt a sociopsychological approach when studying the influences and effectiveness of Internet censorship.
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Bright, Sue-Ann. "Brain drain, exodus and chicken run : media discourses on emigration." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1007672.
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This paper explores the discourses of emigration in a South African daily newspaper from 1988 to 2001, and discusses the implications of these discourses on the way in which emigration is constructed within South African society In this paper, Potter and Wetherell 's (1987) approach to discourse analysis is utilized. It makes use of interpretative repertoires, to explore the functions and consequences of the discourses. The discursive framework thereby reveals the different subject positions related to nationalism, race and class. It is argued that economics and notions of culture and social class, do more than provide a useful medium through which the phenomenon of emigration can be understood. They also support the affirmations of certain groups of people above others, by claiming that emigration is unpatriotic and disloyal. This paper concludes by identifying the negative connotations of media discourses in the construction of emigration and acknowledges that many alternate constructions are silenced in this matter.
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Naidoo, Trusha A. "The implications of the personalisation of the media www.ubuntu.co.za for democracy." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52537.
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Thesis (MPhil)--Stellenbosch University, 2001.ENGLISH ABSTRACT: This body of work is a post modern analysis of how the shift from mass to me media influences the role and structure of the media. Was McLuhan right, is the medium increasingly the message? Or is the post-modern media a totally different animal, a manifestation of popular culture and marketing rather than the socially responsible institution responsible for safeguarding democracy that it was envisioned to be by the American founding fathers? The underlying theme is the convergence of media and marketing and the resulting conglomeration and technological dependency forced on the reader and the writer. Who are the new mediators and how do they manage the media? In the mediatrix, the readers become media managers and the writers become surfers. The analysis begins with an examination of the contrast between real and virtual communities and how the media bridges this information gap. How does reporting in virtuality reflect reality? The body of the study has three parts, the shift from mass to me media, the alternative media spheres it has engendered and the controlling forces behind this transition. Throughout the study, mass media and me media are contrasted. The study ends with a look at the impact of technology .andpopular culture on the South African media and how the media will click through the future. Will the deeply entrenched communal values of ubuntu stave off the individualisation cocooning brings? That is, will the I before we focus of personalised media nurture the South African democracy or will itfoster mediocracy?
AFRIKAANSE OPSOMMING: Die volgende tesis is n omskrywing van hoe die beweging van die massa-media na die ek-media die rol en die struktuur van die media beinvloed. Was McLuhan korrek, is die medium dikwels doe boodskap? Of is die post-moderne media n totale ander gedierte? n Manifestasie van die populere kultuur en bemarking, eerder as die sosiale verantwoordelike instituut verantwoordelik vir die behoud van demokrasie soos dit gevisualiseer is deur die Amerikaanse voorvaders? Die onderliggende tema is die bymekaarvoeging van media en bemarking en die konglomerasie en tegnologiese verantwoordelikheid geplaas op die leser en skrywer. Wie is die nuwe tussengangers en hoe bestuur hulle die media? In die "mediatrix" word die leser die media bestuurder en die skrywer word die net-sweefer. Die analise begin met die ondersoek na die kontras ussen egte en virtuele gemeenskappe en hoe die media hierdie informasie gaping oorbrug. Hoe word realiteit beinvloed deur rapportering in virtualiteit? Die liggam van die studie bestaan uit drie dele - die skuifvan massa-media na ek-media, die alternatiewe media sfere wat dit vorm, en, die beheerende invloede agter die transformasie. Reg deur die studie word die massa -media en die ek-media gekontrasteer. Die studie eindig met n opsomming van die impak wat tegnologie en populere kultuur op die SA mark het en hoe die media sal saamstem in die toekoms. Sal die diepere gelee gemeenskapswaardes van ubuntu die individualisme wat "cocooning" meebring afskiet. Sal die ek voor die ons van verpersoonlikte media die SA demokrasie aanhelp of medioker maak.
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Chapman, Robert Timothy. "Media literacy in public schools." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2949.
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This study investigates media literacy curricula in upper-income and lower-income public schools. Twelve principals participated in a telephone survey by answering fifteen questions about their schools and districts.
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Lampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors : a thesis." Scholarly Commons, 2001. https://scholarlycommons.pacific.edu/uop_etds/563.
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Kotele, Mothepane. "An investigation into the journalistic identities of news workers at the state owned Lentsoe La Basotho/Lesotho Today Newspaper." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002903.
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Informed by the political economy framework and the public service role of media in democracy, the main objective of the study was to use in-depth semi-structured interviews to understand news-workers’ professional journalistic identities in relation to their status as government employees and the understanding of their public service role as outlined in the paper’s mission statement. The main interest was to understand the complexity of negotiating these role identities. Through reference to the theories of journalism professionalism, the study highlighted the extent to which news-workers in the small newsroom of Lentsoe la Basotho/Lesotho Today see themselves as public service journalists in a democratic country. The interest was borne partly out of the views of the paper’s critics who see it as not serving the public but rather promoting the activities and policies of the government of the day, thus falling short of its democratic role. The contention of the study was that as a public service newspaper, the paper should have news-workers who do impartial journalism and reflect the public’s right to know in their reporting. The findings of the study suggests that news-workers at Lentsoe la Basotho/Lesotho Today continuously have to strive to negotiate the potential conflict between being a professional and working for a government-controlled newspaper. While they sometimes lay claim to being journalists, the reality is that in their political coverage they end up adopting the role of government mouthpieces.
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Leppan, Claudette. "Analysis of a South African cyber-security awareness campaign for schools using interdisciplinary communications frameworks." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/18167.
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To provide structure to cyber awareness and educational initiatives in South Africa, Kortjan and Von Solms (2014) developed a five-layer cyber-security awareness and education framework. The purpose of the dissertation is to determine how the framework layers can be refined through the integration of communication theory, with the intention to contribute towards the practical implications of the framework. The study is approached qualitatively and uses a case study for argumentation to illustrate how the existing framework can be further developed. Drawing on several comprehensive campaign planning models, the dissertation illustrates that not all important campaign planning elements are currently included in the existing framework. Proposed changes in the preparation layer include incorporating a situational and target audience analysis, determining resources allocated for the campaign, and formulating a communication strategy. Proposed changes in the delivery layer of the framework are concerned with the implementation, monitoring and adjustment, as well as reporting of campaign successes and challenges. The dissertation builds on, and adds to, the growing literature on the development of campaigns for cyber-security awareness and education aimed at children.
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Swift, Philip Joshua. "Active Shooter Event Severity, Media Reporting, Offender Age and Location." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3326.
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Following the 1999 Columbine High School shooting, it was hypothesized that offenders used knowledge gained from news media reports about previous events to plan mass shootings. Although researchers have studied active shooter events, little research has been conducted on the factors that influence an active shooter's decision and ability to carry out such events. The purpose of this study was to evaluate the relationship between the rate of news media reporting about an active shooter event and the casualty rate of the ensuing event in the United States. The bracketed time of this assessment was between April 20, 1999, and June 15, 2016. The age and regional location of the subsequent shooters were examined as moderating variables. Social learning and social cognitive theories constituted the theoretical framework. Data were gathered from existing mass shooting and active shooter studies, Google News, and the ProQuest Central database. A Spearman's correlation analysis revealed no significant relationship between the rate of news media reporting about an active shooter event and the casualty rate of the ensuing event. The age and regional location of subsequent shooters were not moderating variables. However, a Spearman's correlation analyses did reveal a significant relationship between the casualty rate of an active shooter event and the amount of news media coverage the event received prior to the ensuing event. The study finding clarified the need for active shooter reporting guidelines, similar to existing suicide reporting guidelines. The implementation of such guidelines could reduce the regularity and severity of active shooter events, thereby improving public safety in the United States by reducing the regularity and severity of active shooter events.
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Martin, Andrea Roxanne. "Family and media influence on perceived body image." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
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This study has found that negative body image is present in third graders, as young as seven years of age. One interesting finding was that a high number of students who viewed body-oriented magazines had a negative body image.
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Farias, Steven Kalani. "A grammar of edification : constructing our social reality via efficient quotidian management with rhetorical forms." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/778.
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The following rhetorical criticism is an investigation of two public service announcements released by the Council on American-Islamic Relations. Utilizing a composite method derived from Osborn (1994), Brummett (1991) and Burke (1945), this study investigates what it means when to say how others ought to act and why they ought to act that way. This investigation demonstrates how the manipulations of identities, ideologies, and action are the elements used to motivate people to act in affirmation of an identity. Moreover, it demonstrates why the motivated social actions serve as foundations for constructing our social reality. Ultimately, it discovers and clarifies a grammar of edification, how that grammar allows for efficient quotidian management, and, thus, why it serves as a tool for managing everyday meaning in our social world.
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Hubert, François 1960. "L' analyse contextuelle de Joshua Meyrowitz, ses sources et fondements : vers un nouvel ordre systémique d'interaction." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=22594.
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This thesis is an attempt at understanding the theoretical work of Joshua Meyrowitz in communication. The self-proclaimed specificity of his "contextual" media analysis will be recognized as well as its relevance for the development of a general logic of social change. The sources and foundations of Meyrowitz's media analysis will be respectively reconstructed in terms of the schools of thought which informed it and of a metatheoretical typology of the social sciences. The contextual logic of social change will be framed as a type of formal functionalism dealing with self-regulated systemic changes and integrating aspects of a more comprehensive sociology. It will be evaluated in view of recent empirical studies of some (post-)modern transformations in community life. The integrity of Meyrowitz's work in regard to his sources, the contribution of his media analysis to the development of community studies, and the foundations of his logic of social change will be here in question.
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Fox, Thomas Arthur. "Mass media, lifestyle and young adults’ (un)reflexive negotiation of social and individual identities in Windhoek." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20087.
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Thesis (PhD) --Stellenbosch University, 2012.ENGLISH ABSTRACT: The rapidly growing presence of old and new media in postcolonial Namibia, particularly from the decade after the turn of the Millennium, has significance for cultural and identity transformations in the country. Formerly entrenched social identities, shaped by restrictive colonialism and indigenous traditions, appear to be under pressure as shifts become apparent in the face of globalisation. This thesis examines the characteristics of change from the perspective of young adults’ mediated experiences in the city of Windhoek. The research constitutes a cultural study that addresses the current knowledge gap regarding how growing local and global media presences are increasingly situated in youth identity and cultural lifestyle spaces. Degrees of reflexive response to mediated information and entertainment are examined in an attempt to understand awareness of and reaction to local and global power narratives situated in actors’ relationships with media. It was found that participants responded positively to the novelty and opportunities that global media offered for identity and lifestyle negotiations, while also revealing ontological anxieties about erosion of ‘traditional’ culture, and concern about absence of recognition and representation of the ‘local’ in global media productions. This led to the research conceptually establishing three participant orientations to media: cultural expropriationist, cultural traditionalist and cultural representationalist. The study concluded that while media seemed to be instrumental in identity and cultural change, social tension over matters of culture appeared to be emerging.
AFRIKAANSE OPSOMMING: Die snelgroeiende teeenwoordigheid van ou en nuwe media in postkoloniale Namibië, veral sedert die dekade ná die millenniumwending, is beduidend vir kulturele en identiteitsverskuiwings in dié land. Voorheen verskanste sosiale identiteite, gevorm deur die beperkinge van kolonialisme en inheemse tradisies, skyn onder druk te wees soos verskuiwings duidelik begin te word in die lig van globalisering. Hierdie proefskrif ondersoek die eienskappe van hierdie veranderinge vanuit die perspektief van jong volwassenes se gemedieerde ondervindinge in die stad Windhoek. Hierdie navorsing behels ’n kulturele studie wat bydra tot die begrip van plaaslike en globale media-teenwoordigheid as toenemend gesitueer op die terrein van jeugidentiteit en kulturele lewenstyle. Daar word ondersoek ingestel na verskillende grade van refleksiewe reaksies op gemedieerde inligting en vermaak, in ’n poging om te verstaan hoe bewustheid van en reaksie op plaaslike en globale magsnarratiewe gesitueer is in rolspelers se verhoudings met media. Daar is bevind dat respondente positief gereageer het op die nuwighede en geleenthede wat globale media bied vir identiteits- en leefstylonderhandelinge, terwyl ontologiese onsekerhede oor die ondermyning van ‘tradisionele’ kultuur, en kommer oor die afwesigheid van erkenning en representasie van die ‘plaaslike’ in globale mediaproduksies, ook aan die lig gekom het. Hierdie bevinding het gelei daartoe dat die navorsing drie oriëntasies onder deelnemers vasgestel het: kultureel-onteienend, kultureel-tradisioneel, en kultureel-verteenwoordigend. Die studie het tot die gevolgtrekking gekom dat, terwyl die media instrumenteel in identiteits- en kultuurverandering blyk te wees, dit tegelykertyd sosiale spanning oor kulturele aangeleenthede aanwakker.
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Aoyagi, Hiroshi. "Islands of eight million smiles, pop-idol performances and the field of symbolic production." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ46312.pdf.
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Mawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.
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The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provides that, overally, the news discourse is a masculine narrative whose androcentric form is a result of, and is protected by, claims to ‘objectivity,’ ‘professionalism’, ‘impartiality’ and the pursuit of a journalistic routine system that hegemonically prioritises men’s issues over those of women. The situation, as the research shows, has not been helped by journalists’ incapacity to do thematic appreciation of issues and their over-inclination towards a simplistic event-based journalism that fails to question policies as they are enacted and implemented in gender-skewed processes. The lack of gender policies, the operations of patriarchy and the pursuit of a journalistic routine system that sees nothing wrong with the ostracisation of women issues are very fundamental findings that the research uses in its attempts to explain why the gender equality discourse was left out of the news reports about the land reform exercise in Zimbabwe.
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Shugrue, Michael. ""Pathways to the Park": The Effect of a Media Campaign and the Importance of Trail Use in Acadia National Park." Fogler Library, University of Maine, 2008. http://www.library.umaine.edu/theses/pdf/ShugrueM2008.pdf.
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Ryan, John. "A uses and gratifications study of the Internet social interaction site LambdaMOO : talking with "Dinos"." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/958777.
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One approach to studying media is uses and gratifications, a model that suggests media audiences can explain why and for what purpose they use the media. This study took a Uses and Gratifications approach to the Internet social interaction site LambdaMOO. On LambdaMOO, users log on and create an alternate persona to interact with other users. Using a set of questions, 222 selected LambdaMOO users were asked about why they use LambdaMOO, their actions as an alternate persona and their opinions on LambdaMOO. Answers from the subjects were content analyzed to find commonality against several preselected categories and sub-categories. Upon analysis, the subjects were found to use LambdaMOO for talking to other users, "building" up the site through programming and surveying the current events and political movements on the site. Also, the subjects were determined not to act different from their real life actions and preceived attitudes, although the opportunity for freedom through anonymity was everpresent.Department of Journalism
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Lou, Lai Chu. "Alternative political discussion in Macau's online forums." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1874131.
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Diao, Ming Ming. "Research into Chinese television development television industrialisation in China /." Phd thesis, Australia : Macquarie University, 2009. http://hdl.handle.net/1959.14/42473.
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Thesis (PhD)--Macquarie University, Division of Society, Culture, Media and Philosophy, Department of International Communication, 2009.Bibliography: p. 431-447.
Introduction -- Literature review -- Methodology -- The development and the actual situation of television industry in China -- Commercial television in the U.S. and public television in the U.K. -- Results and discussion -- Conclusions and recommendations -- Bibliography.
Over the past five decades, China's television industry has gone through various historical periods, which have seen marked changes in China's political and economic spheres, indeed in Chinese society overall. Over the last thirty years, since the reform and opening up of China in 1978, transformation of the original television systems, structure and industrial market chain has been attempted concomitant with the gradual relaxation of the restrictions applicable to China's television industry. Within these circumstances, the Chinese government, media practitioners, and scholars are actively exploring long-term, feasible and sustainable approaches to the further development of the television industry in China. The research examines China's approaches to the development of its television industry, using McQuail's political, economic and social framework, the relevant political economy traditions involving the neoclassic paradigm and the heterodox approach, and the principles of media economics and the 'market chain' theory of the television industry. This thesis first presents a concise review of how television developed in China: it then seeks to map perceived changes and to ascertain the problems throughout the process. Research methods employed are secondary data analysis, in-depth interview and focus group. Chinese scholars, officials and media practitioners are the participants of interviews and focus groups. The discussion draws on previous analyses and discussions, to assess the overall picture of television industrialisation reformation in China, additionally drawing on discourses surrounding commercial television in the United States and public television in the United Kingdom for valuable reference material that will support China's television development. The significance of this research lies in its providing an insight into China's television reformation and adding, to the field of communication and development, the Chinese experience. The research expects to propose a television development pathway with Chinese characteristics, drawing on Chinese as well as Western theories.
Mode of access: World Wide Web.
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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.
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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebrities. Study 2 tested the full model using entertainment celebrities. Study 1 had 605 respondents and study 2 had 387 respondents. The respondents were young, well-educated and included both fans and no-fans of the selected celebrities. The results showed that consumer-celebrity PSI was an essential factor in the endorsement process. The perceived attractiveness of a celebrity was an antecedent to PSI, which in turn allowed the consumer to establish a personal connection with the endorsed brand and resulted in positive brand attitude. Furthermore, the results showed that consumers tend to have stronger PSI with a celebrity when they hold a higher degree of ideal congruity with the celebrity. Finally, results indicated that the context in which the celebrity was shown with the brand had significant effects, with a real-life context yielding stronger effects than an ad endorsement context or a product placement context. In sum, this research extended the source attractiveness model by clarifying the endorsement process to include consumer-celebrity PSI and brand-related responses. It also contributed to the audience-celebrity PSI theory. In addition, this research revealed the potential impact of celebrity-brand associations in real-life contexts on endorsement effectiveness, thus providing new insights for research related to the various forms of celebrity endorsement.