Dissertations / Theses on the topic 'Social aspects of Personal beauty'
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Lai, Hoi-yan, and 黎藹欣. "Beauty myth in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B21375525.
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Sociology
Master
Master of Philosophy
Christie, Nancy Gail 1957, and Nancy Gail 1957 Christie. "THE RELATIVE IMPORTANCE OF BODY AND FACE IN ATTRIBUTIONS OF PHYSICAL ATTRACTIVENESS, AND SOCIAL AND RELATIONSHIP VARIABLES." Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/276528.
Full textKaczorowski, Janusz. "Physical attractiveness and economic success." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0007/NQ44470.pdf.
Full textBoulton, Tiffany, and University of Lethbridge Faculty of Arts and Science. "Cuts both ways : women's experiences of cosmetic breast surgery." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2007, 2007. http://hdl.handle.net/10133/618.
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VANN, BARBARA HOLCOMBE. "GENDER, SELF-PERCEPTION AND EATING BEHAVIOR." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184190.
Full textMorey, Yvette Vivienne. "Counter-hair/gemonies: hair as a site of black identity struggle in post-apartheid South Africa." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1002533.
Full textFreeland, Lisa New. "The medicalization of oral aesthetics: an application of structuration theory." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2722/.
Full textGreene, Saara. "Breast cancer : the social construction of beauty and grieving." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23980.
Full textLin, Tao. "Personal social networks, neighborhood social environments and activity-travel behavior." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/224.
Full textKavanagh, Christopher. "Individual pains and social gains : the personal and social consequences of collective dysphoric rituals." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:e2e0f4de-ccf1-4962-87fe-4d7fa48faf75.
Full textKoopman, Adrian. "The social and literary aspects of Zulu personal names / Adrian Koopman." Thesis, University of Natal, 1986. http://hdl.handle.net/10394/1006.
Full textThesis (MA)--University of Natal, Pietermaritzburg, 1986.
Jiang, Ru Lian. "Femininity, aesthetic labor, and the myth of transformation :engaging the post-feminist discourse of beauty vlogging in China." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3952611.
Full textGardner, Sheena Kaori. "Beauty standards negotiations of social life among African American college women /." Master's thesis, Mississippi State : Mississippi State University, 2008. http://library.msstate.edu/etd/show.asp?etd=etd-10152008-164410.
Full textDarling, Helen Marie, and n/a. "School and personal factors associated with being a smoker." University of Otago. Dunedin School of Medicine, 2005. http://adt.otago.ac.nz./public/adt-NZDU20060830.120926.
Full textKwan, Lai-shan Clare, and 關麗珊. "Fashioning gender." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B29781164.
Full textCASTRO, ISABEL FERREIRA DA SILVA CORREA E. "PSYCHOANALYST AND ON-LINE SOCIAL NETWORKS: PROFESSIONAL IMAGE, PERSONAL DESIRES AND CLINICAL ASPECTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2013. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28870@1.
Full textCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
O uso das redes sociais vem sendo reportado como uma prática que atravessa o campo profissional, muitas vezes ocasionando prejuízos para seus usuários nesta esfera de suas vidas. Dentre os inúmeros membros que fazem parte delas, estão os psicanalistas, que, em seus pressupostos teóricos e técnicos originais, recebem a instrução para que mantenham partes de suas individualidades reservadas de pacientes, ao mesmo tempo em que fazem parte desta prática social cuja dinâmica de uso envolve uma voluntária exposição de aspectos pessoais em redes de relacionamento on-line. Diante desta realidade, como se posicionam os psicanalistas? Eles publicam dados pessoais? De que tipo? Seus pacientes fazem parte das suas redes de relacionamento on-line? Há alguma consideração clínica no uso que fazem delas? Partindo de tais questionamentos, o presente trabalho procura refletir sobre as questões postas inicialmente, assim como tornar mais clara a dinâmica de uso das redes sociais, por parte destes profissionais. Para alcançar estes objetivos, foram realizadas entrevistas com psicanalistas que usam redes sociais há, no mínimo, três meses. Os dados coletados foram analisados a partir do Método da Explicitação do Discurso Subjacente (MEDS) e os resultados apontaram para um panorama inicial em que três vertentes se destacam: imagem profissional, desejos pessoais e implicações clínicas.
The use of social networks has recently been reported as interfering in the professional field, what may cause some damages for the users in this part of their lifes. Among the users, some are psychoanalysts, who in their s original theorical and technical recomendations, receive instructions to preserve parts of their selves from patients. On the other hand, at the same time, they are part of this social practice, which dynamics includes voluntary revelation of personal information s in on-line social networks. As part of this reality, how do psychoanalysts place theirselves? Do they publish personal informations? Of which kind? Their patients are part of their contacts on social networks? Is there any clinical aspect that is being considerated in their use? From all these questions, the present study intent to discuss these initial issues, as well to clarify how is the dynamics of use of social networks by these professionals. To aim these goals, some interviews were maid with psychoanalysts that use social networks for, at least, tree months. The data were analyzed by the use of MEDS and the results aim at an initial landscape that announces tree dimensions: professional image, personal desires and clinical aspects.
Sanchez, Thomas Wayne. "Equity implications and impacts of personal transportation benefits on urban form." Diss., Georgia Institute of Technology, 1996. http://hdl.handle.net/1853/21660.
Full textStreng, Catherine Ann. "Riding the Wave: How the Media Shapes South Korean Concepts of Beauty." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157645/.
Full textFouche, Pierre. "The distance between us : strategizing a queer, artistic, personal and social politic." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/2137.
Full textThis thesis considers radical and reactionary political strategies for questioning systems of gender/sexuality categorisation and finds both wanting in terms of the cultural insularity and mainstream assimilation each respectively engenders. An alternative is posited in the form of radical assimilation, a theory borrowing the best elements from both approaches. The remainder of the study is focussed on the search for personal and iconographic strategies to pursue a politic of radical assimilation in my creative production. These strategies are finally exemplified and manifested via discussions of the practical corpus of artworks that aided in the formation of this politic. The discursive framework in which this theorization occurs includes considerations of queer theory and photography (especially domestic photography and portraiture) and subjective contextualization (invoking the domestic uses of images), and all should be seen as constituting a personal discursive framework: an attempt to counter the reductive scope an uncontextualised analysis of my work allows. This study is accordingly an explication of the processes that turn the personal into the political; a critical affirmation of difference; and an attempt to narrow the distances between us.
Apperley, Alan Robert. "Personal autonomy and health policy : some considerations in political theory." Thesis, University of Warwick, 1991. http://wrap.warwick.ac.uk/37880/.
Full textBoyer, Duane, and mikewood@deakin edu au. "Defining moments in men's lives: A study of personal narratives." Deakin University, 2004. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20050727.123714.
Full textSteinberg, Abby D. "Personal narratives : collective grief, the echoes of a disaster." Thesis, McGill University, 2007. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=112612.
Full textFeller, Amanda Elizabeth. "Dialogue and Critical Thinking in Personal Action." PDXScholar, 1995. https://pdxscholar.library.pdx.edu/open_access_etds/4962.
Full textYu, Ka-pik Susanna, and 余家碧. "Personal and social education, a preventive approach to pastoral care: a case study of teachers' perspectives." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31958370.
Full textJorstad, Connie Mae. "Small groups vs. the Internet : two types of personal interaction and their effects on social capital." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1115762.
Full textDepartment of Political Science
Leung, Sui Man Anita. "The effectiveness of personal development opportunities at the Hong Kong Institute of Vocational Education (Tsing Yi)." Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/10470/.
Full textWebb, Tony, University of Western Sydney, of Arts Education and Social Sciences College, and School of Humanities. "Towards a mature shame culture : theoretical and practical tools for personal and social growth." THESIS_CAESS_HUM_Webb_T.xml, 2003. http://handle.uws.edu.au:8081/1959.7/676.
Full textDoctor of Philosophy (PhD)
Chen, Yin Xuan. "Impacts of internet beauty celebrities on female consumerism culture in the contemporary China." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3952602.
Full textKaczorowski, Janusz. "The good, the average and the ugly : a socio-economic dimension of physical attractiveness." Thesis, McGill University, 1989. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=61827.
Full textSarkar, Ruby. "Teaching of Asian mother tongues in Scottish schools : an analysis of their roles in cognitive, social and personal development." Thesis, University of Glasgow, 2001. http://theses.gla.ac.uk/2769/.
Full textCooper, Julie. "Discovering and engaging with the emotional context of action research : a personal journey." Thesis, City University London, 2012. http://openaccess.city.ac.uk/1253/.
Full textLau, Cho-yam Joseph, and 劉祖蔭. "The influence of socio-economic and land-use variables on personal accessibility in the urban areas of Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B37904590.
Full textChan, Chor-Kiu Raymond, and 陳楚僑. "Coping with spinal cord injury: personal and marital adjustment." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31212773.
Full textDubois, Elizabeth. "The strategic opinion leader : personal influence and political networks in a hybrid media system." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:35b1e408-a70a-4ea0-9c41-10d7df024ee9.
Full textChan, Chai-kuk Melanie, and 陳柴菊. "Will I marry you?: the role of social norms in personal mate preference, partner satisfaction and perceivedlikehood to marry the current partner." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38480980.
Full textBao, Yan, and 包燕. "A study on the personal and social environment influencing working youth's participation in continuing education programs in Shanghai." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B41508750.
Full textSmith, Hayley-Jane. "The personal experience of carers of individuals with Motor Neurone Disease (MND) and their experiences of services." Thesis, University of Birmingham, 2009. http://etheses.bham.ac.uk//id/eprint/1221/.
Full textZeisman, Gabrielle Shoshana. "First-Generation Student Success After Academic Warning: An Exploratory Analysis of Academic Integration, Personal Adjustment, Family and Social Adjustment and Psychological Factors." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/619.
Full text張民選 and Minxuan Zhang. "Concepts of equity and policies for university student financial support: Chinese reforms in an internationalcontext." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31242674.
Full textFraser, Kathryn. "The makeover and other consumerist narratives /." Thesis, McGill University, 2002. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=82875.
Full textThe narrative of the makeover---so prevalent in women's magazines and advertising---works to effectively orient women's desires in a consumerist direction through product promotion and self-commodification. In addition, the makeover is explored in terms of how it might be seen to provide a model by which to understand the workings of late consumer capitalism as a whole. From an excavation of the official commodity-oriented origins of the makeover in the history of women's magazines, the project then moves through a reading of several print advertisements and the phenomenon of the consumer tie-in, and finally to what I call the "Transformation Film." Questions of narrative, desire and class are key here, especially insofar as these films make explicit the connection between self-transformation, commodity consumption, feminine desire and the promise of identity in consumer culture.
At issue is the peculiar problematic of feminine desire as negotiated by Freudian and Lacanian psychoanalysis, as well as the historical implications of female identity as explainable by Marxian commodity theory. It is only by means of examining the objects which cater to feminine desire that we may be able to understand this "culture of the makeover" and women's identity therein.
Zulu, Corrine Zandile. "Account-giving in the narratives of personal experience in isiZulu." Thesis, Link to the online version, 2006. http://hdl.handle.net/10019/1327.
Full textLeung, Wing-kwan, and 梁永坤. "Gender representation in personal ads in Hong Kong and the U.S.: a linguistic investigation." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B42128572.
Full textAntonio, Andrea Tochio de. "Corpo e estetica : um estudo antropologico da cirurgia plastica." [s.n.], 2008. http://repositorio.unicamp.br/jspui/handle/REPOSIP/282011.
Full textDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas
Made available in DSpace on 2018-08-10T01:39:08Z (GMT). No. of bitstreams: 1 Antonio_AndreaTochiode_M.pdf: 1067282 bytes, checksum: c0a8e1291052e2e9577824ea1f135d3f (MD5) Previous issue date: 2008
Resumo: Esta Dissertação analisa a construção contemporânea dos padrões de beleza femininos, tendo como referência o ideal corrente de "supervalorização do corpo", por meio de uma das técnicas de sua produção: a cirurgia plástica de caráter estético. Para tanto, a pesquisa de campo foi realizada no Hospital das Clínicas da Unicamp, especificamente no Setor de Cirurgia Plástica tendo como objetivo a observação da dinâmica dos atendimentos qúe engloba as consultas pré e pós operatórias e os curativos pós-cirúrgicos. Entrevistas com pacientes e cirurgiões plásticos também foram realizadas, assim como o acompanhamento das cirurgias e de reuniões mensais onde os médicos residentes discutem os casos e dados científicos com os médicos responsáveis. Através da observação participante da pesquisadora a intenção foi apreender o cotidiano do Serviço de Cirurgia Plástica de um Hospital de ensino que é público e no qual, a princípio tal serviço é voltado para as camadas populares. Com isto, procura refletir acerca das concepções e significados do uso do corpo por parte de mulheres de classes populares, privilegiando as dimensões de classe social, faixa etária e gênero
Abstract: This essay provides an analysis of the construction of contemporary female beauty patterns, having as a reference the current ideal of "body super valorization" by means of one ofthe techniques used in producing results fitting such standards: the aesthetic plastic surgery. To achieve this, the field research was carried out at Unicamp's Hospital das Clinicas, specifically at the Plastic Surgery Division, having as the main objective to observe and study the dynamics of all procedures, including patient and physician interaction, the pre and post operative appointments, as well as the post-surgery removal of stitches and dressings. lnterviews with patients and the plastic surgeons were conducted. The actual surgeries and the monthly meetings where the resident ' doctors discussed the cases with the attending physicians, were also carefully observed.Through the participative observation, the researcher's goal was to learn about the daily activities and routine work of a PIas ti c Surgery division belonging to a public teaching hospital, in which its primary attention is aimed at citizens who cannot afford care at private health facilities. With all those data gathered, a discussion was done on the concepts and meanings of the female body usage by the working and poor classes, with special attention to social class, age group and gender
Mestrado
Sexualidade, Genero e Corpo
Mestre em Antropologia Social
Thorpe, Jennifer. "Harmful scripts : raunch femininity as the disguised reiteration of emphasized feminine goals : an exploration of young women's accounts of sexually explicit forms of public expression." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1004521.
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Talane, Refiloe Mabolatse. "The narrative account of personal experience in Northern Sotho." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/20862.
Full textENGLISH ABSTRACT: This thesis is a narration of personal experiences of the Northern Sotho people and their way of doing their activities. The Northern Sotho people and their ways of doing things have been characterized by a proliferation of different ways of living governance. This living governance is by people who are a distance from the Northern Sotho way of living that has been influenced by day to day changes of technology and the style of living, whereby people can do anything to can fit in the current lifestyle. The problem experienced in relation to accounts is how accounts impact on us and visa versa. The Northern Sotho narration dates back from the pre-colonial, colonial and apartheid era. These linear stages of governance have had an influence in the transformation of the Northern Sotho. This transformation has seen a delusion of the original Northern Sotho discourses. A mixture of different cultures in the process of transformation has also characterized this, where the Northern Sotho people have adopted other tribes’ norms and values; in the process losing their own original identity. Other tribes have also lost their original ways of doing things by absorbing Northern Sotho norms and values. The findings of research will determine how difficult it is to transform original cultures to the most dominant culture of today, which is more westernized. People will analyze the findings influential in doing self-introspection, which will assist in determining oneself. The recommendation that could be given would be that one need to look back at the importance of cultural values from where he or she comes and to make it fit into today’s life as this will prevent uncertainties and assist in building the current and next generation’s future.
AFRIKAANSE OPSOMMING: gemeenskap en hul manier om met hul aktiwiteite te handel. Die Noord-Sotho gemeenskap en hul manier om dinge te handel word gekenmerk deur ‘n vinnige toename in die diverse invloede deur mense wat verskillende lewenswyse as hul eie het. Hierdie lewenwyse word gekenmerk deur die vinnige ontwikkelende tegnologie en lewenstyl waarvolgens mense enigiets kan doen om in die hedendaagse maniere om dinge te doen in te pas. Ondervindinge in verhouding met die beskrywings is hoe die beskrywings ons beinvloed en andersom. Die Noord Sotho vertelling is gedateer vanaf die prekoloniale-, koloniale-, apartheid- en pos-apartheid eras. Hierdie liniere fases van magsuitoefening het ‘n invloed gehad in die transformasie van die Noord Sotho. Hierdie transformasie het gesien tot die verkeerde ideé van die oorspronklike kommunikasies van Noord-Sotho lewenswyse. ‘n Mengsel van verskillende kulture in die proses van transformasie het ook hierdeur kenmerk, waar die Noord Sotho bevolking ander stamme se norme en waardes aangeneem het en sodoende hul oorspronklike identiteit verloor het. Ander stamme het ook hul oorspronklike manier om hul dinge te doen verloor deur dat hulle norme en waarders van die Noord –Sotho geabsobeer het. Die navorsings bevindinge sal bepaal hoe moeilik dit is om suiwer kulture te omvorm tot die mees dominante hedendaagse kultuur wat meer verwesters is. Mense sal die bevindinge analiseer wat op instrospeksie impakteer en selfbeeld bepaal. Die aanbeiling is dat die historiese belangrikheid van die kulturele waardes in ag geneem moet word as die basis waar ons vandaan kom en dat ons dit in werking moet stel in die hedendaagse lewe. Dit sal onsekerhede voorkom en ook help om die toekoms van die huidige en toekomstige generasies te bou.
KAKARETŠO: Ke kanego ka ga bophelo bja batho ba Sesotho sa Leboa le mediro ya bona. Mekgwa le mediro yeo e akaretšago bophelo ka bophara bja setšo sa Leboa e hweditšwe ke mebušo yeo e bušago. Mebušo yeo le yona e hweditšwe ke diphetogo tša tšatši ka tšatši tša setekiniki le bophelo bja selehono moo batho ba lekanago ka maatla go ka ikhwetša ba kgona go phela maemong a selehono. Ditlhalošo tša setšo sa Leboa di balelwa go tloga mehleng ya pele ga koloni, ka nako ya kgatelelo le ka morago ga kgatelelo. Nakong tše ka moka tša go fapafapana, mebušo ya gona e bile le khuetšo e kgolo setšong sa leboa. Go lekana ga ditšo tša go fapafapana diphetogong setšong le gona go amile dipheto setšong sa batho ba Leboa gomme ba thoma go loba boitšhupo bja botšo. Merafe e mengwe le yona e lahlegetšwe ke botšo ka go latela ditlwaedi le mekgwa ya Sesotho sa Leboa. Go ya ka dinyakišišo, go nale sešupo sa gore ga go bonolo go ka fetoga setšong sa bogologolo go fetogela go setšo sa sebjale seo se tibilego ka mekgwa ya sekgowa. Batho ba tla lebeledišiša ditšhupetšo tšeo di nago le khuetšo ya go inyaka le go inyakišiša, e lego seo se tla thušago motho gore a te tsebe. Kakanyo yeo e ka tlišago phetogo ke ge go ka lebelelwa morago botsong bja setšo. Go lebelelwe ka moo se bego se hlomphiwa ka gona e bile se latelelwa gomme go be le tlhotleletšo ya gore se šomišwe bophelong bja selehono. Tlhotleletšo ye e ka thibela dipelaelo le go thuša go aga bokamoso bja meloko ya lehono le yeo e sa tlago.
Sutcliffe, Tami. "Exploring Naming Behavior in Personal Digital Image Collections: the Iconology and Language Games of Pinterest." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699943/.
Full textVan, Jaarsveld Pieter Paul. "Hermeneutic and empirical analyses of graphically inspired metamathematics that reflect critical consciousness within perspectives of personal and social justice." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1004376.
Full textMacNaughton, Andrew. "Company and personal character in the Eikaiwa industry an ethnography of a private language school in Japan /." Thesis, Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B39848966.
Full textEls, Leonie. "A confirmatory factor analytic study of the aspects of identity questionnaire (AIQ-IV)." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/27800.
Full textDissertation (MCom)--University of Pretoria, 2010.
Human Resource Management
unrestricted
Jansson, Janna, and Linnéa Forslund. "Bemötande sett ur sex bibliotekariers perspektiv. : Möjligheter och förutsättningar för personal och verksamhet att arbeta med bemötandefrågor på bibliotek." Thesis, Uppsala University, Department of ALM, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-125771.
Full textAbstract Attitudes towards the reference situation and the meetings between library users and librarians have become the subject of much debate in the library setting today. The aim of this two years master´s thesis has been to examine six librarian’s attitudes and apprehensions concerning the interactions between the librarian and the users in the library setting. We were also interested in knowing how a library can work to become more service oriented and customer centred. We conducted six interviews with librarians located at three different libraries in Sweden. We used three theories to explain our aim. These are Jürgen Habermas theory of social communication, theory about professions and Christian Grönroos theory of Service Management. We found that our informants both see the physical meeting with the library and the social exchanges with the librarians as important parts of the user’s experience of the library. The three libraries that we visited work in different ways to improve their customer service. One library has developed a policy for concrete ways to improve the social exchange with the library user. Another library is working with a policy and the third library handle attitude questions more implicit in the daily work and in a specialised group. We could see that the informants who worked at the library which had a policy and an under-standing of the importance of customer service as a central part of the organisation regarded those questions as being very important. Some informants could not see how customer service could get improved in another way than just discussing these issues in groups, meetings or in connection to seminars. The changing of attitudes of members of the staff can be complicated however because it, at some level, is about individual changes. We believe that a person has to be motivated to make these changes. To improve this motivation the organisation has to create opportunities for the staff to critically reflect upon their working situa-tion. In that way we believe that the staff can experience security and motivation to do a good job which then has a positive impact on the customer service provided. The acknowledgement of the importance of customer service within an organization has to engage everybody and the whole organisation at all its levels. We think that customer service in the library setting will become more important in the future as a response to the technical evolution and all the automated elements in our society. The importance of actual meetings in-crease as our society increasingly communicates via digital means.