Relevant bibliographies by topics / Social brand activism

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Social brand activism'

Author: Grafiati
Published: 24 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "Social brand activism"

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Vredenburg, Jessica, Sommer Kapitan, Amanda Spry, and Joya A. Kemper. "Brands Taking a Stand: Authentic Brand Activism or Woke Washing?" Journal of Public Policy & Marketing 39, no. 4 (2020): 444–60. http://dx.doi.org/10.1177/0743915620947359.

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In today’s marketplace, consumers want brands to take a stand on sociopolitical issues. When brands match activist messaging, purpose, and values with prosocial corporate practice, they engage in authentic brand activism, creating the most potential for social change and the largest gains in brand equity. In contrast, brands that detach their activist messaging from their purpose, values, and practice are enacting inauthentic brand activism through the practice of “woke washing,” potentially misleading consumers with their claims, damaging both their brand equity and potential for social chang
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Eda, ÖZTÜRK. "BRAND ACTIVISM TYPOLOGIES." Journal of Communication Science Researches 3, no. 1 (2023): 24–37. https://doi.org/10.5281/zenodo.7497698.

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Global and local brands have increasingly embraced brand activism in recent years. In brand activism, brands not only take a stand on social, political, environmental, or economic issues but also take action to solve these problems. Despite the popularity of the practice, there is still much to explore about the dynamics of brand activism strategies including how activist brands’ strategies differ. Considering the brand activism literature in Turkey, most research on activism is examined as a homogeneous category, with little regard for the nuances in brands’ use of brand activism.
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Miguel, Alexandra, and Sandra Miranda. "Brand Activism Effectiveness." Media & Jornalismo 23, no. 42 (2023): 147–64. http://dx.doi.org/10.14195/2183-5462_42_8.

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Although social issues have been considered by the business world for decades, these topics have never gained such preponderance as in the 21st century. Given the great pressures for brands to broaden their responsibilities towards society, brand activism emerges as a new strategy for companies to address relevant social-political issues, assuming a public stance on these topics and taking action to solve or improve them. However, not all brands are managing to participate in an era of activism, and even those that participate do not always get positive feedback from their stakeholders. The ma
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Farooq, Waqar. "Brand Activism wins Brand Loyalty: Extending the Brand Equity Model with a Multi-Mediator Approach in Pakistan's Petroleum Industry." Sukkur IBA Journal of Management and Business 11, no. 2 (2025): 1–21. https://doi.org/10.30537/sijmb.v11i2.1637.

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This study aims to investigate the impact of brand activism, specifically in the realms of social and environmental activism, on brand loyalty in the context of Pakistan's petroleum industry. Given the growing importance of corporate social responsibility (CSR) and environmental concerns, this research also explores the mediating roles of brand awareness, brand association, and perceived brand quality in influencing the relationship between brand activism and brand loyalty. A structured survey was distributed to 450 consumers of five major Oil Marketing Companies (OMCs) in Pakistan. The survey
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Adae, Eric Kwame. "Weightier Matters." Janus Head 19, no. 1 (2021): 39–59. http://dx.doi.org/10.5840/jh20211914.

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Trendwatchers have spotted some seismic shifts in relations between business and politics. Particularly, Chief Executive Officers (CEOs) are increasingly weighing in on greater good issues. Although a global phenomenon, current CEO activism scholarship reflects a Western focus; an ideological bias for modernist perspectives; a preponderance of White male CEO voices, and the relative elision of female activist CEOs. While, generally, no empirically-based typology of the sociopolitical issues that matter to activist CEOs exists, the specific range of causes of particular concern to non-Western C
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Siswantini, Siswantini, Tri Adi Sumbogo, Meilani Dhamayanti, and Maryani Maryani. "CASCARA PRODUCTIONS AS A MODEL OF BRAND ACTIVISM FOR COFFEE FARMER GROUP IN MOUNT PUNTANG, WEST JAVA INDONESIA." SEEIJ (Social Economics and Ecology International Journal) 9, no. 1 (2025): 58–66. https://doi.org/10.21512/seeij.v9i1.12722.

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Cascara is considered a healthy drink and one way to encourage sustainable coffee production by-products. Cascara production activities by the Rumah Kopi Palalangon can be categorized as brand activism, namely a brand that uses activist strategies with the desire to improve the quality of life of the community. The essence of brand activism is action that involves all stakeholders to make changes in social, economic, political and environmental quality. This research aims to develop a basic training plan for empowering farmers who are members of the rumah Kopi Palalangon led by Ayi Suteja in M
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Ghosh, Anirrban. "ASTUDYOFONLINEBRANDACTIVISMANDITS IMPACTONCONSUMERBRANDRELATIONSHIP." International Journal of Advanced Research 9, no. 08 (2021): 357–62. http://dx.doi.org/10.21474/ijar01/13274.

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Brand activism is becoming a natural evolution beyond the values-driven Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) programs that are, frankly, too slow. Brand Activism is also a step towards the purpose of why does the business exist. Most of the brands no longer have a choice. If the gap between a business and its values and its customers or society and his other stakeholders is too large, business will inevitably suffer.Hence, this study intends to find the perceptions of consumers towards brandactivism, so that the findings from the study can help t
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SUMMAK, Erhan. "Halkla İlişkilerde Tüketici Aktivizminin Rolü: Şirketler için Yeni Bir Paradigma." International Journal of Social Sciences 8, no. 36 (2024): 187–205. http://dx.doi.org/10.52096/usbd.8.36.09.

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Consumer activism refers to consumers collectively acting to create change in companies, and this phenomenon has been further strengthened by the new communication tools and social media brought by the digital age. In the past, companies largely controlled trends and consumer preferences with traditional advertising and marketing strategies. However, consumers’ increasing awareness and organizational skills have changed these power dynamics. Now, consumers can make their voices heard through social media platforms and digital tools and become an effective force for social change. However, cons
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Temitope, Adenola Adebisi, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, and Aikomo Oluwseun Olumide. "Bolstering the moderating role of consumer perception on brand activism and consumer loyalty." International Journal of Innovative Research and Scientific Studies 8, no. 1 (2025): 407–20. https://doi.org/10.53894/ijirss.v8i1.4173.

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In recent years, marketing has shifted as companies increasingly take clear ideological and social stances to establish authenticity and champion causes resonating with their customer base particularly in the global market. This change driven by evolving consumer culture in the Western world reflects consumers' growing expectation for companies to engage actively with social issues. However, this phenomenon of activist brands remains underexplored in Africa especially in Nigeria. Limited literature examines this within the Nigerian context where assumptions suggest that the average Nigerian co
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Misiewicz, Chrystyna, and Krzysztof Stepaniuk. "CONSUMER ACTIVISM ON SOCIAL MEDIA DURING GEOPOLITICAL CONFLICT." Scientific Papers of Silesian University of Technology Organization and Management Series 2024, no. 208 (2024): 331–49. https://doi.org/10.29119/1641-3466.2024.208.19.

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Purpose: This paper aims to examine the dynamics of consumer engagement and sentiment in social media activism during geopolitical conflict, focusing on how consumer activism manifests online. By analyzing user interactions and shifts in sentiment, the study seeks to offer insights into the scale and impact of digital activism, particularly how consumers mobilize on social media in response to geopolitical events. Additionally, the research aims to provide guidance on how brands can adapt their communication strategies to navigate the challenges posed by widespread digital activism effectively
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Dissertations / Theses on the topic "Social brand activism"

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Backman, Fanny, and Fredrika Lundgren. "Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44876.

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The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. The authors have chosen to study corporate brands since they have a structure within the business where everything that is communicated from the brand will be a lifelong message.  This study is based on a content analysis to get a greater understanding for how brand
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Lundemo, Dahlin Emma, and Diana Araf. "How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434884.

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Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. Denna studie ämnar undersöka svenska konsumenters attityd gentemot företag som använder sig av brand activism som svar på sociala rörelser, där Black Lives Matter valts som empiriskt kontext. Studien ämnar också besvara vilka de viktigaste aspekterna bakom konsumenters attityd är. En förstudie har gjorts genom netnografi och empiri ha
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Aronsson, Henrik, and Paul Kato. "Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54508.

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Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. How does this in turn affect consumer purchasing engagement? Purpose: The purpose of this study is to investigate h
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Falkenstein, Luisa. "Not a Brand but a Voice : The Advertising and Activism of Oatly in Germany." Thesis, Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-37004.

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When describing the company’s ethos and brand, the creative director of Swedish oat drink producer Oatly, John Schoolcraft, routinely declares the company’s intention to be not a brand, but a voice. As popular activist causes become utilized by companies and commodified for advertising use, identifying the ways in which communication is used to create meaning becomes a relevant skill. This thesis takes Schoolcraft’s statement as a basis of inquiry into the ways in which a company can present itself through language. Through a multimodal discourse analysis of three different semiotic materials
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Chafloque, Uyén Carlos Alberto. "Actitudes afectivas femeninas respecto al brand placement en Facebook, contextualizadas en la marcha “#NiUnaMenos”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655982.

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El objetivo de esta investigación es analizar las actitudes afectivas de mujeres frente al uso del brand placement, en la campaña publicitaria en la red social Facebook, desarrollada para la marcha “#NiUnaMenos”. Para ello, se recurrirá a técnicas cualitativas que se apoye en entrevistas semi-estructuradas a participantes a la movilización #NiUnaMenos. El análisis se concentrará en el caso “Fashion Protest” de Oechsle, con el propósito de analizar las actitudes afectivas de las mujeres con respecto a las intervenciones publicitarias en espacios politizados como la protesta, y sobre la colabor
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Descouens, Margot, and Valentine Gerbault. "Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185097.

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In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. Defined as female empowerment advertising, femvertising remains an issue that has been little studied in the literature. While some studies conclude that such a strategy is effective on the corporate side, we want to study this issue from a consumer perspecti
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Domingues, Yvan José. "Brand activism in social media : the impact of brand activism content on Instagram engagement." Master's thesis, 2021. http://hdl.handle.net/10400.14/35743.

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Social media platforms have become central in a significant part of the population. This is especially the case for young people representing the core users of Instagram. They generate an interesting and strategical target for companies to communicate with on such a platform. Brands’ presence online as become paramount for the companies. This is why establishing a well thought communication on Instagram can be critical. On another hand, sociopolitical matters importance has been very high over the past years and attracted a lot of attention. Various companies took action and became brand activ
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Fernandes, Ana Rita Correia. "Brand activism : why is it time for brands to act?" Master's thesis, 2021. http://hdl.handle.net/10400.14/34796.

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Brand Activism has generated interest from companies and their stakeholders around the world and more and more companies are positioning themselves for a variety of social, political, economic and/or environmental causes with the aim to improve the world. This research outlines the management perspective of Brand Activism and its main objective is to discover and analyze the main motivations for managers and marketers to involve their brands in activism by examining and interpreting the decision-making process of company leaders through ten in-depth interviews. The study leads to the conclusio
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Vasiukov, Denis. "Corporate social responsibility in customer-based brand equity: general customers perception of «activia» brand." Master's thesis, 2017. http://hdl.handle.net/10198/14668.

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Mestrado APNOR<br>Corporate Social Responsibility (CSR) is an open and transparent business practices. It is the method based on moral values and respect to staff, community and environment. Corporate social responsibility is scheduled because it is the result of stable values for society in general and for shareholders more specifically (Esmaeilpour & Barjoei, 2016). Nowadays corporations are seriously engaged with CSR initiatives leading to positive social change. CSR norms and codes of conduct outlined by leading branded global corporate actors are a pre-requisite for an entry into ma
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Como, Fabrizio. "The effect of brand activism and perceived political orientation on brands in the era of socio-political consumption." Master's thesis, 2021. http://hdl.handle.net/10071/24209.

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The present study intends to analyse the effects of brand activism and perceived political orientation (PPO) on brands in the era we’re living in, which is characterized by consumption behaviour that is influenced by socio-political aspects. Focusing on the brand’s perspective, in the current study, the effects of brand activism and PPO were measured in terms of their effects on consumers’ brand advocacy, brand attitude, and overall brand equity (OBE). Additionally, considering the topic under analysis, the present study also evaluates whether these effects are influenced by consumers’ politic
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Books on the topic "Social brand activism"

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Stefano, Ponte, ed. Brand aid: Shopping well to save the world. University of Minnesota Press, 2011.

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Thomsa, Jörg-Philipp, Stefanie Wiech, and Helmut Frielinghaus. Ein Bürger für Brandt: Der politische Grass. Die Lübecker Museen, 2008.

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Germany), Günter Grass-Haus (Lübeck, ed. Ein Bürger für Brandt: Der politische Grass. Die Lübecker Museen, 2008.

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John, Connolly. Tacamiche: Cruce lejano. Editorial "Ramón Amaya Amador", 1999.

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Brand Aid: Shopping Well to Save the World. University of Minnesota Press, 2011.

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Brand Aid: Shopping Well to Save the World. University of Minnesota Press, 2013.

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Günter Grass auf Tour für Willy Brandt: Die legendäre Wahlkampfreise 1969. Links, 2011.

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Sweet, Julia. Russian Hackers and the War in Ukraine. The Rowman & Littlefield Publishing Group, 2023. https://doi.org/10.5040/9781978728592.

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Since the beginning of the Russian aggression in Ukraine (February 2022), hackers have become more active on a global scale. The clashes between Russian and Ukrainian “cyber armies” are at its central front line. Russian Hackers and the War in Ukraine: Digital Threats and Real-World Consequences scrutinizes the unique situation where cyber criminals, who usually operate clandestinely, have surfaced and looked for public attention and approval. This book does not cover technical aspects of hacking. Instead, it scrutinizes the public activity of Russian hacker groups including building their bra
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Doyle, Julie, Nathan Farrell, and Michael K. Goodman. Celebrities and Climate Change. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228620.013.596.

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Since the mid-2000s, entertainment celebrities have played increasingly prominent roles in the cultural politics of climate change, ranging from high-profile speeches at UN climate conferences, and social media interactions with their fans, to producing and appearing in documentaries about climate change that help give meaning to and communicate this issue to a wider audience. The role afforded to celebrities as climate change communicators is an outcome of a political environment increasingly influenced by public relations and attuned toward the media’s representation of political ideas, poli
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Jones, Geoffrey. Poisoned Earth. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198706977.003.0003.

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The chapter examines green business during the 1960s and 1970, decades of new environmental awareness. In organic food natural beauty, a number of commercially viable green businesses and brands began to be built, and distribution channels created. There was significant innovation in wind and solar energy in the wake of the first oil crises although they remained marginal in the energy industry. Green entrepreneurs still faced huge obstacles finding both capital and consumers. In the case of the capital-intensive solar energy business, the main solution was to sell start-ups to cash-rich oil c
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Book chapters on the topic "Social brand activism"

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Lee, Zoe, Sharifah Faridah Syed Alwi, and Rossella Gambetti. "Breaking Barriers with Disability Inclusion: Brand Activism as a Catalyst for Social Sustainability in Fashion." In The Palgrave Handbook of Sustainability in Fashion. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69682-4_14.

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Appel, Molly Dooley. "The Art of the Social Movement Corrective: On Redeeming the Human Rights Narrative in También la lluvia and Our Brand Is Crisis." In Human Rights, Social Movements and Activism in Contemporary Latin American Cinema. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-96208-5_8.

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Lundström, Markus. "When Anarchism Met Punk." In Palgrave Studies in the History of Social Movements. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-27370-4_4.

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AbstractThis chapter outlines how certain repertoires of contention became regenerated and enacted in the Swedish 1980s when anarchism met punk. It shows how the meeting between the Swedish anarchist movement, and the subcultural punk scene, fostered a breeding ground for new forms of activism, a hotbed that regenerated political repertoires buried in the social soil—like pyrophile plants sprouting through a wildfire. The chapter exhibits how the anarchist periodical Brand, published on a regular basis since the late 1800s, was rebranded through anarcho-punk aesthetics and increasingly synchro
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Popp, Bastian, Chris Horbel, and Claas Christian Germelmann. "Nature and Consequences of Social Media-Based Anti-brand Activism Against Sponsors and Investors of Sport Teams: An Abstract." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_182.

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Rodríguez Vilá, Omar, and Sundar Bharadwaj. "Brands Practicing Social Activism." In Good Growth. Routledge, 2025. https://doi.org/10.4324/9781003383246-12.

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Haryanti, Warih Risma, and Aflit Nuryulia Praswati. "Does Social Media Marketing Activity Affect Coffee Shop Visit Intentions If Mediated by Brand Experience and Brand Awareness?" In Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-204-0_37.

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Thelandersson, Fredrika. "Social Media Sadness: Sad Girl Culture and Radical Ways of Feeling Bad." In 21st Century Media and Female Mental Health. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-16756-0_5.

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AbstractThis chapter turns to social media platforms and looks at the figure of the sad girl as she emerged online as an indirect response to a popular culture overtly focused on happiness. It discusses how she appeared on primarily Tumblr and Instagram, exploring the general sad girl discourses on these platforms as well as some examples that received extra attention. These include the artist Audrey Wollen and her sad girl theory, the girl group Sad Girls Y Qué, the Instagram club Sad Girls Club, the social media brand My Therapist Says, and prominent Instagram accounts. Here I look at the cr
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Bonita, Ian, Tuti Bahfiarti, and Alem Febri Sonni. "The Impact of Instagram's Social Media Marketing Activity Strategy on PT Astra Motor's Selatan Sulawesi Brand Awareness." In Proceedings of the 1st International Conference on Law, Social, and Political Science (ICSP 2023). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-194-4_15.

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Millanyani, Heppy, and Arsy Maulana. "The Effect of Instagram’s Social Media Marketing Activity on Purchase Intention with Brand Equity and Electronic Word-of-Mouth as Intervening Variables in the Evolene Brand." In Contributions to Finance and Accounting. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-75960-4_18.

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Šťastná, Milada, and Antonín Vaishar. "Golden Rules for Sustainable Cultural Tourism Development: Findings of the EU SPOT Project." In Advances in Cultural Tourism Research. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-65537-1_9.

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AbstractAmongst the objectives of the H2020 SPOT project (Social and Innovative Platform On cultural Tourism and its potential towards deepening Europeanisation), there was the intention to explore the use of cultural tourism as a vehicle for improving the social and economic fabric of disadvantaged rural areas. Through 15 Case Studies (including a small number of over-touristed areas for comparison), partners ‘clustered’ examples to establish common themes around which to describe the good practice. The detailed analysis demonstrated that each cultural tourism target is unique. It may be that
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Conference papers on the topic "Social brand activism"

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Marx, Julian, Felix Brünker, Milad Mirbabaie, and Stefan Stieglitz. "Digital Activism on Social Media: The Role of Brand Ambassadors and Corporate Reputation Management." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2024. http://dx.doi.org/10.24251/hicss.2023.864.

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Marx, Julian, Felix Brünker, Milad Mirbabaie, and Stefan Stieglitz. "Digital Activism on Social Media: The Role of Brand Ambassadors and Corporate Reputation Management." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2024. https://doi.org/10.24251/hicss.2024.864.

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Duda, Aneta. "THE MYTH OF CSR ON THE EXAMPLE OF DOVE CAMPAIGN." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/07.

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"This article discusses the concept of corporate social responsibility (CSR) in the particular case of a controversial Dove campaign for Real Beauty (CFRB) and its role in the production and consumption of contemporary popular meanings of empowerment, social change, and female beauty in global consumer culture. Because in some instances such corporate strategies appear well received, we move beyond cynical dismissal to analyze corporate discourse to identify its transformative possibilities and contradictions. The analysis replaces the oversimplifying approaches to the ethics of CSR with a com
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Richelieu, Prof André. "How Sportainment is Revolutionizing Sport and Entertainment." In 6th World Conference on Arts, Humanities, Social Sciences and Education. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-4-4-001.

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The purpose of this presentation is to highlight the transformation of the sport industry into sportainment. In this regard, how does the latter represent a new era, not only for sport, but also for entertainment? Sport, music, performing and visual arts, video gaming, social media, TV, streaming, betting, cryptographic assets and other forms of entertainment are competing for consumers’ time and money. Even more so since the world of entertainment is becoming a hybrid combination of the virtual and physical in how an organization can deliver its brand promise, as well as a value-added brand e
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Kamalova, Anara. "The Role and Importance of Social Marketing in the Economy." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01161.

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Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and on
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Mušanović, Jelena, Raffaella Folgieri, and Maja Gregorić. "SENTIMENT ANALYSIS AND MULTIMODAL APPROACH APPLIED TO SOCIAL MEDIA CONTENT IN HOSPITALITY INDUSTRY." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.36.

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Purpose – The importance of the "data gold rush" that occurs in real time on various social media platforms is recognized by various tourism stakeholders and researcher. To extract knowledge from textual data, the purpose of this study is to apply text mining techniques to social media data. Methodology – Descriptive statistical analysis is conducted to quantify the activity of hotel brands on Facebook. The topic modelling technique Latent Dirichlet Allocation (LDA) is used to extract and validate knowledge from text data of 25 Croatian four- and five- star hotel brands that were active on soc
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Odobescu, Valeria. "Aspecte ale responsabilității sociale în cadrul companiilor de producere din Republica Moldova. (În baza Companiei ”Foietaj Delicios” SRL)." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.08.

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Social responsibility is a relatively new concept in the Republic of Moldova and refers to the involvement of companies to improve the environment in which they operate, they living and working, charitable activities, etc. This article reflects some actions that a production company could implement in order to become more "friendly" with the environment. Some major problems facing the Republic of Moldova regarding the environment that surround us are presented. Following the involvement of companies in such kind of activity, they get many facilities and benefits that can help them in their con
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Kurnia, Steven, Yosef Susanto, and Rismi Juliadi. "The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Brand X in Indonesia." In Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.7-10-2021.2316218.

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Ho, Amic. "Digital Personas: Exploring the Impact of AI Influencers on Social Engagement and Brand Authenticity." In Human Interaction and Emerging Technologies (IHIET 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006753.

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The rise of AI influencers has significantly influenced visual communication, necessitating a comprehensive understanding of emotional elements and essential principles of data visualisation for proper interpretation. This research examines the challenges AI-generated images have in effectively condensing complicated information while maintaining aesthetic appeal and clarity. A unique research employing a mixed-methods methodology subjected volunteers to various urban landscapes in virtual reality to analyse their physiological reactions (heartbeat, electrodermal activity) and subjective emoti
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COSTACHE, Robert-Andrei, Constantin-Iulian TĂNAȘCU, and Cristina STATE. "TOURISM MANAGEMENT IN A PANDEMIC CRISIS – HOW TO MAKE A CITY BRAND OUT OF INSTAGRAM SPOTS." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/01.15.

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We live in a time when the online presence is much better observed than the real presence. To this way of life is added the pandemic that has strongly affected the lives of all of us and has restricted, more or less, our free movement and freedom to be tourists. From the establishment of social platforms until recently, the focus has been on the individual and less on products, services or cities. Currently, a company or city does not exist if it is not found by users of social platforms within the applications. A city becomes attractive from a tourist point of view if it has "Instagramable" p
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