Relevant bibliographies by topics / Social commerce intention / Dissertations / Theses
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Dissertations / Theses on the topic 'Social commerce intention'

Author: Grafiati
Published: 19 February 2023
Last updated: 20 February 2023

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1

Abed, Salma Seraj. "Exploring factors influencing consumer intention to use social commerce." Thesis, Swansea University, 2016. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.764190.

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Alghamdi, Ali Saeed. "The Drivers of Social Commerce: A Broad View of the Factors That Predict Intention to Buy." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/393606.

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The revolution of innovative technologies has changed almost every aspect of human lives. These technologies have been used in various contexts, for instance, in the business context. More people have moved from conducting business activities in a traditional way to leveraging what technology offers. Selling activities, for example, have benefited from technology innovation, where merchants use e-commerce tools, and more recently, social commerce (SC) concepts to compete and gain competitive advantages. This use of technology is not restricted to business owners and practitioners, it has also
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Esterhuizen, Joanne. "The impact of culture on trust and purchase intention in social commerce shopping behaviour." Master's thesis, Faculty of Commerce, 2018. http://hdl.handle.net/11427/30129.

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Social commerce has evolved through the advancement of web 2.0 technologies, the significant rise of smartphone usage, and the increased popularity of social media platform usage such as social networking sites. Social networking sites have unique social sharing capabilities, which enable consumers to research products and services and make informed shopping decisions based on the trust developed in their online community. Brands acknowledge the importance of building and gaining consumer trust, because trust is a significant determinant for successful online transactions. Trust is equally ess
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Lamilla, Sánchez Jimena Del Pilar, and Saquicuray Christopher Alexander Alvitrez. "Social support, Social presence and Trust en relación al purchase intention de usuarios peruanos de social commerce." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655622.

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La presente investigación busca comprender los factores que afectan el comportamiento en un social commerce de los compradores en Lima Metropolitana. Por ello, se han analizado variables como presencial social, apoyo social y confianza en relación a la intención de compra en un social commerce. Las investigaciones presentadas por los autores como base bibliográfica han sido desarrolladas en el mercado mundial, mas no en el contexto peruano. Por tanto, el estudio pretende llenar el vacío mediante la realización de un estudio cuantitativo en los social commerces de Lima Metropolitana.<br>This re
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David, Alsius. "Augmented Reality Intention in Social Networking and Retail Apps." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707235/.

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This dissertation contributes to IS research by explaining user intentions while using AR features in mobile social networking and retail app contexts. It consists of three essays, which use partial least squares modeling to analyze different consumer behavior models. The first essay examines the influence of quality, human, and environmental factors on AR reuse intention in a mobile social networking context. The second essay introduces position relevance, a new construct essential to AR research in e-commerce, and it looks at the influence of this construct and app involvement on user purcha
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Tennakoon, Mudiyanselage Hemamali Leelawardana. "The impact of information security and its related constructs on purchase intention of social commerce users." Thesis, Kingston University, 2015. http://eprints.kingston.ac.uk/34862/.

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Social Networking Sites (SNS) differ from other online media in a number of aspects including the quality of content published, reach and audience, interaction frequency, accessibility, usability and immediacy. In our analysis of social commerce, we have taken into account these unique attributes of SNS and argue that social commerce differ from classical e-business models. We further maintain that the said distinctions of SNS have led to the misuse of user-generated content and abuse of users trust resulting in information security and privacy violations. Recent unfortunate incidents of secur
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Ziadkhani, Ghasemi Sandra, and Merili Palmet. "Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-43691.

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Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. Based on a sample of 317 international consumers, the analysis demons
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Pagan, Natália Munari. "Antecedentes da confiança e intenção de compra no comércio social: um estudo sobre a perspectiva das mídias sociais como ferramentas de anúncios de produtos e serviços." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-20112017-150923/.

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A confiança online é de grande importância no comércio online sendo considerada mais importante no comércio social do que no comércio eletrônico, visto que, ela é a responsável por levar os consumidores a adquirir a intenção de compra. Devido a grande importância da confiança no comércio online, esta pesquisa possuiu como principal objetivo estudar o relacionamento entre a confiança e as variáveis que a influência (seus antecedentes) e entre a confiança e a intenção de compra. Este relacionamento foi verificado no comércio social mais especificamente em sua segunda forma de classificação, a qu
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Jeon, Sueun, Hulia Khoja, and Husam Stita. "Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Marketing and Logistics, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49036.

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Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. Therefore, there is a need to explore the factors from payment methods that influence a change in the purchasing behavior of a customer, due to the fact that constant development in technology is occurring. Furthermore, due to the ability to access and control d
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Atiro, Herrera Fiorella Lisbeth, and Ventura Mercedes Sayuri Cruz. "Acciones del social commerce en relación con la intención de compra en vestimenta femenina, en el sector retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653917.

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Con la aparición del comercio social o también llamado social commerce, los usuarios tienen la facilidad de intercambiar información en redes sociales a través de experiencias previas. No obstante, al ser un término nuevo y poseer una rápida evolución no se ha estudiado ampliamente la relación que hay entre el social commerce y la intención de compra. Cabe indicar, que las tiendas por departamento de moda femenina, en Perú, la integran en su estrategia de marketing digital. A partir de ello, este trabajo académico tiene como objetivo de investigación identificar cuál es el grado de influencia
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Holm, Pontus, and Max Banfalvi. "The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104661.

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Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. By reviewing recent research, indications that SMMA has a relationship with other items in the form of Brand Image and Purchase intention becomes clear. Therefore, the authors attempt to examine this relationship even further in order to contribute to the already establish
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AlHinai, Yousuf Salim. "The adoption of advanced mobile commerce services by individuals: investigating the impact of the interaction between the consumer and the mobile service provider." The University of Melbourne, 2009. http://repository.unimelb.edu.au/10187/6748.

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This research investigates the impact of the interaction between the consumer and mobile service provider on the adoption of advanced mobile commerce services by existing consumers of mobile technology. These factors include: 1) Perceived Relationship Quality (PRQ), which is the consumer’s evaluation of the quality of his/her relationship with the mobile service provider, and 2) Perceived Value of the Adoption Incentive (PVI), which is the consumer’s evaluation of the value of incentives that are offered by the service provider to entice him/her to adopt the mobile service. The influence of th
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Danieli, Ela. "Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54255.

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The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. The theoretical framework of the thesis is based on literature as well as previous studies of Social Media, Social Media Marketing, Social Media Marketing System, E-commerce, B2C, Social Commerce, S-com
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Karam, Marian T. "Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407753/.

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This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypothes
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Kwon, Kyung-Joon. "The role of knowledge share, satisfaction, social commerce usage experience on smart mobile device users' purchase intentions : evidence from South Korean consumers." Thesis, University of Westminster, 2018. https://westminsterresearch.westminster.ac.uk/item/q5521/the-role-of-knowledge-share-satisfaction-social-commerce-usage-experience-on-smart-mobile-device-user-s-purchase-intentions-evidence-from-south-korean-consumers.

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This thesis analyses the factors that contribute to consumers’ intention to make online purchases via smart mobile devices. To examine consumers’ purchase intentions, frameworks described in the marketing and information system literatures were integrated, and a theoretical framework was then proposed. In total, 498 Korean consumers were recruited to participate in the study, and structural equation modelling was used to examine the proposed model. The results confirm that (1) consumers’ mobile commerce usage experience positively influences their usage experience with social commerce sites, t
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Lee, Cheng-Wei, and 李政維. "Affective Circumplex and Repurchasing Intention in Social Commerce." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/57gfjd.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>106<br>In Taiwan's social commerce, the relationship between aesthetic experience and trust transfer and repurchasing intention has always been a key issue. Much existing consumer behavior research is focuses on decision making rather than the aesthetic experience and trust transfer themselves. Accordingly, analyzing how savoring and emotional valence and emotional arousal influence repurchasing intention is an important issue in social commerce. This study presents a research model that comprises seven hypothesis with six constructs, including aesthetic experience,
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LIU, YUN-YU, and 劉芸羽. "The Study of Cousumer's Behavioral Intention Towards Social Commerce." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/p23765.

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碩士<br>開南大學<br>資訊學院碩士在職專班<br>105<br>This study aims to explore the determinants of consumer’s behavioral intention towards social commerce. The causal relationship between the attitudes and behavioral intentions found in Rational Action Theory, which combining the effect of social support on relationship quality, has been used as a theoretical foundation.The information quality and system quality which were validated to significantly affect E-commerce success, as well as perceived security have been incorporated as antecedents of the attitude towards social commerce. Moreover, the role of socia
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LONG, GUAN-LIN, and 龍冠霖. "The Role of Senses on Purchase Intention in Social Commerce." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/g3f649.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>105<br>In Taiwan's social commerce, the relationship between trust belief and purchase intention has always been a key issue. Much existing consumer behavior research is focuses on decision making rather than the trust belief themselves. Accordingly, analyzing how senses influence trust belief and purchase intention is an important issue in social commerce. This study presents a research model that comprises five hypothesis with five constructs, including situational factors, social support, senses, trust belief and purchase intention. This study develops a conceptua
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Hsu, Hsiang-Jung, and 許向肜. "The Study of Purchase Intention on the Social Commerce Website." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/65734506608742014930.

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碩士<br>長榮大學<br>資訊管理研究所<br>97<br>As the implementation of web 2.0 has developed practically, a new mode of commercial network － social commerce is emerging. Several studies have discussed the importance of integration of online shopping and social network. The effectiveness arises due to the consumers making much of “authenticity” of information more than formal source by industry such as advertisement. Consumers usually refer to the recommendation and evaluation of products and then make the purchasing decision. The above-mentioned characteristics are all scarce to e-commerce. Social commerce h
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HUNG, I.-JIA, and 洪意嘉. "The Role of Metaphor on Repurchase Intention in Social Commerce." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7g95qz.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>107<br>The paper aims to examine how metaphor affects repurchase intentions through the attachment and savoring in a social commerce business environment. In Taiwan's community business environment, consumer behavior-related research focuses on the process of consumer decision-making, not the way messages are presented. Therefore, analyzing how the attachment and savoring of metaphorical messaging to consumers affects repurchase intentions is an important issue in social commerce. A new research model is developed which comprises five constructs and 8 research hypoth
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HUANG, YU-LUN, and 黃于倫. "Exploring the Effects of Social Media-Based Brand Community on Social Commerce Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/10299812718289216651.

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碩士<br>逢甲大學<br>企業管理學系<br>105<br>In recent years, social media become an important platform for both business-to-consumer and consumer-to-consumer interactions. Facebook fan page has become one of the channels for business-to-connect and communicate with consumers. By reviewing the related literature, so far, there are little study exploring the relationship between various identifications through engagement on social commerce intention in the social media-based brand community (SMBBC) context. This study based on brand community integration model to investigate the impact of three identificatio
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Lin, Ciao-Hua, and 林巧樺. "The impacts of social support and trust on purchase intention in social commerce." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ann9xt.

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碩士<br>國立彰化師範大學<br>資訊管理學系所<br>105<br>With the rapid development of internet, consumer buying behavior has shifted to Internet purchasing, creating an e-commerce boom. E-commerce, combined with social media and social network sites, has become a new business community: social commerce. The emergence of social commerce has resulted in the empowerment of users, as the Internet, and specifically Web 2.0, has transferred power from sellers to buyers. Through social commerce relationships, firms can enhance the purchase intention of consumers. Our study used online questionnaires to collect data. A t
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Cheng, Yu, and 成宇. "Effects of Social Factors and Happiness on the Purchase Intention in Social Commerce." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/v2k8cs.

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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>106<br>More and more modes of E-commerce are emerging due to the fast-growing speed. Specifically, with the combination of the social media, like WeChat, Weibo and Facebook etc., social commerce platform has been gradually receiving more attention by the enterprises. In the past literature, we found that social factors such as social support and relationship quality significantly have positive impact on social commerce intention. Meanwhile, satisfaction and emotion included in the social factors both are the essential components of happiness. And as the fields of ma
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LO, CHUNG-LUN, and 駱仲倫. "Exploring Social Commerce Intention: The mediator of User Satisfaction and Antecedents." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5g38wg.

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碩士<br>國立中正大學<br>資訊管理系研究所<br>103<br>With the advancement of the new era, the highly developed Internet technology has made even more significant progress. Nowadays, the rise of social network sites and a variety of social media have not only gradually changed people’s life style, but opened up a new type of business ---Social Commerce. This has raised a great deal of interest among academia and businesses. Social Network Commerce provides communication access between consumers and network users in comparison to traditional e-Commerce. However, social media works as the platform of dual communic
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Chang, Yi-chiao, and 張奕樵. "A Study on E-commerce Purchase Intention of Social Media User." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/96022056596739226429.

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碩士<br>國立中央大學<br>資訊管理學系<br>103<br>Is social media operator only can provide community service? With advances in technology, social media operator already has a large number of users, and it can use this advantage to develop electronic commerce. Since the rise of the Internet community, people's daily life has been inextricably linked with its. A large number of users attracted advertisers and industry to join, so there were create many business opportunities. Until 2014, the estimated size of US e-commerce will come to three hundred billion US dollars, which is about nine trillion Taiwan dollar
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Kosasih, Silvia, and 許菁芳. "A Study of Customer Repurchase Intention in Social Commerce in Indonesia." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/49233460327966549278.

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碩士<br>逢甲大學<br>國際經營管理碩士學位學程<br>103<br>Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. As a relatively new phenomenon in Indonesia, social commerce has developed rapidly in online business practice. While there are a lot of social networking sites like Blackberry Messenger, Facebook, Line, Instagram, etc. and being provided with the easy internet access, Nowadays there are more and more people actively taking parts in this new phenomenon and build their own business. Unfortunately, there is still lack of study in this field t
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SathitaSutthitrairong and 王春花. "Gamification in Social Commerce: When Game and Social Elements Drive Engagement and Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h48zr8.

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碩士<br>國立成功大學<br>國際經營管理研究所<br>107<br>Although topics of gamification and social commerce attract high interest from scholars, their mix impact on customer engagement has not been investigated. This research aims to identify the impact of game and social elements on customer meaningful engagement in gamification in social commerce context. The mixed method is used. First, this study implements netnography as qualitative research to explore the game elements, social elements and specific behaviors of customers through online discussion. Second, this study proposes a research framework based on th
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TSAI, MENG-TZU, and 蔡孟慈. "A Study of Influential Factors on Purchase Intention in Social Commerce Context." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/58248e.

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碩士<br>國立中正大學<br>資訊管理系研究所<br>104<br>According to the popularity of social media, a new type of e-commerce had been created. Business activities conducted through social media are called social commerce, and it becomes a trend in recent years. Many companies started to manage their own community on social media. The core operation of traditional e-commerce is product-oriented, whereas social commerce is human-oriented, which especially focus on the interaction between human. This research conform the important factors in social commerce context that had be separately investigated in prior studie
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Thao, Nguyen Thu, and 阮秋草. "Investigating Customers'' Behavioral Intention toward Social Commerce: An Empirical Study in Vietnam." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8a8sna.

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碩士<br>國立虎尾科技大學<br>資訊管理研究所<br>103<br>Social commerce is gaining a rapid and wide popularity these days. Online shopping has become increasingly popular in business development and the number of new online stores is ever increasing. Many of these online stores, however, fail for some reasons. Research indicated that one of the main reasons is that consumer’s do not trust online retailers. How to increase consumers’ trust has become an important issue in social commerce. A theoretical model was derived based upon previous studies and the technology acceptance model (TAM), and nine hypotheses wer
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Liu, Yu-Hei, and 劉育昕. "Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/3hr2j7.

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碩士<br>國立虎尾科技大學<br>資訊管理研究所<br>103<br>The Internet connectivity lets customers to immediately connect and share information anytime, anyplace. In recent years, companies utilize social media for interacting with customers in order to increase sales and leveraging customers’ purchasing intentions, manage cooperate Word-Of-Mouth (WOM) and brand image, and disseminating electronic WOM (eWOM). Social commerce, the concept of using social media to drive sales, has become a business model. Based on previous studies, this study conducted a research model including five constructs: trust, experiential v
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Chen, Ling-Yu, and 陳亮宇. "Intention to Purchase on Social Commerce Websites-Explore by Social Influence and Elaboration Likelihood Model." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/3994bm.

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碩士<br>國立高雄應用科技大學<br>資訊管理研究所碩士班<br>103<br>In recent years, a number of people increasingly join the social platforms. Some companies are active to develop social networks. Facebook is a popular social network website in Taiwan. There are approximate 10 billion Facebook users in the world; audiences can make use of social networks to acquire recommendations of goods if they would like to purchase some items online. According to the statistics, there are around 81 % consumers who receive advice from friends and family relating to product purchase through a social networking site. In addition, 74
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Lin, Ting-Wei, and 林庭薇. "Exploring the Antecedents of Social Commerce Intention: A Case for Social Media-Based Brand Community." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/hqnq5z.

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碩士<br>逢甲大學<br>企業管理學系<br>104<br>For recent years, the usage of social networks for firms’ brand become more and more important, which not only save consuemrs’ time and facilitate consumers to connect with the brand. Accoridngly, this connection highlights the importance of social media-based brand community, which may influence consumers’ social commerce intention. This study investigated the antecedents of social commerce intention. By distributed questionnaire online for whom have experienced on following iFit, a famous social media-based brand community in Taiwan, which received 291 useful q
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Chen, Shu-Wei, and 陳淑微. "The impact of social impact and self-determination on consumer purchase intention in social commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/94641620444031928425.

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博士<br>國立雲林科技大學<br>資訊管理系<br>102<br>This research explores how social factors affecting consumer purchase intention in social commerce. On the basis of the social impact theory and self-determination theory, this study adopted the stimulus-organism-response (S-O-R) framework widely used in environmental psychology to test whether the customer-to-customer social environment can influence consumer buying behavior and developed a model which comprises four research hypotheses with four constructs, including informational social influence, conflict, competence, and purchase intention. The constructs
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Ho, Yi-Ting, and 何宜庭. "Effect of Social Support in the Intention to Continuous Use and Social Commerce in Microblog." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73299936877317138267.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>98<br>With the rapid innovation of information technology and online service, the Internet as a new media has drastically changed the online behavior of human interaction. Microblogging that limits the number of characters allowed in a post to 140 words has emerged as a new and frequent communication via web postings. Microblogging has been used not only for social interaction but also for marketing and product promotion by companies and organizations. As the development of social community services become more mature, the new concept called “social commerce,” that
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You, Hui-Ting, and 游慧婷. "Exploring consumer social commerce intention based on social capital theory: An example of facebook marketplace community." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/09830956915952672378.

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碩士<br>開南大學<br>商學院碩士班<br>105<br>With the popularity of Facebook, more and more people use Facebook. One of its features especially catch people’s attention: Facebook marketplace community. People can get to meet new friends through this commercial community, as well as purchase and sell goods. However, factors affecting the commercial behaivors of in this Facebook marketplace community have not yet been confirmed. This aim of this study is to explore the commercial behavior intentions (i.e., purchase and sell) and their influential factors based on Social Capital Theory. Furthmore, the potentia
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Yu, Wen-Ju, and 游雯茹. "Applying Expectation Confirmation Theory to Understand Social Commerce Continuance Intention: A Perspective of Friends on Social Media." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/t7u8g5.

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博士<br>國立中正大學<br>資訊管理學系暨研究所<br>103<br>This study tried applying expectation confirmation theory to explore how the friend factors (perceived friend’s knowledge, interpersonal trust, and social information influence) affect directly and indirectly on social commerce continuance intention, and further investigated the correlation between social media participation continuance intention and social shopping continuance intention. Total 373 valid respondents involved in this study through online survey. One of interesting findings were social shopping continuance intention having significant and pos
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HO, I.-LUN, and 何宜倫. "A Study Of The Relationship Among Brand Attitude And Purchase Intention Of Social Commerce." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7nxdw5.

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碩士<br>國立中正大學<br>資訊管理系研究所<br>104<br>Enterprise Facebook fan pages provide their fans first-hand information on branding, products/services promotion and marketing activities. This study investigated the relationship among brand attitude and purchase intention of social commerce. A questionnaire survey was conducted and 470 valid responses were collected. A structural equation modeling analysis of the data revealed the following results: Tie strenge with peers of social commerce users and identification with the peer group of social commerce users had positive impacts on peers communicatio
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CHEN, GUAN-AN, and 陳冠安. "Trust and Purchase Intention in Social Commerce: Socialization, Perceived Risk and Brand Reputation Perspective." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/q7raxq.

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碩士<br>國立中正大學<br>資訊管理系研究所<br>106<br>Social commerce is a new development in e-commerce generated by the use of social media to empower customers to interact on the Internet. The recent advancements in ICTs and the emergence of Web 2.0 technologies along with the popularity of social media and social networking sites have seen the development of new social platforms. These platforms facilitate the use of social commerce. Users can share and generate content on the Internet. In this form, consumers are becoming socialized, and socialization is derived, which enhances trust and purchase intention.
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LEE, YU-TING, and 李侑庭. "The Impact of Platform Design on Usage Intention in Social Commerce Platforms: User Perceived Value." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hvtrf3.

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碩士<br>國立屏東大學<br>資訊管理學系碩士班<br>106<br>This study sorted out the recent trend of design concept through investigation from academic aspect and practical aspect; furthermore, we modified social commerce design model to align market condition. In addition, this study used the perspective of perceived value (utilitarian value, hedonic value, social value) to explore the usage intention of social commerce design model. 　　In order to investigate usage intention on social commerce platform, this study collected 212 data through online survey in Taiwan. We found that social commerce design model can enh
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ZHOU, YING-RU, and 周盈汝. "The Determinants of Purchase Intention in the Context of Social Commerce — Community Involvement as a Moderator." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/rd8gtu.

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碩士<br>南臺科技大學<br>資訊管理系<br>104<br>Virtual communities, such as Facebook and LINE, have experienced strong growth in membership in recent years. Facebook fanpages and LINE groups are great places for sellers to market their products and service. The emerging social commerce combines the advantages of e-commerce and virtual communities. This study develops a model to investigate the determinants of purchase intention, and provide initial insights into the effect of community involvement as a moderator in social commerce. A web-based questionnaire survey was conducted based on the research model. T
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Huang, Tse-Yu, and 黃澤宇. "The Assessment of Repurchase Intention through Antecedents of Online Astroturfing and Perceived Deceptiveness in Social Commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/53855513433423349569.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>102<br>Repurchase intention has increasingly become an important issue in social commerce. Consumers were usually sharing their purchase experience and product reviews through online community to others before they were trying to purchase products or services which can acquire them gathering product information and the cognitive behavior before they repurchase it. Then it can help sellers to improve repurchase intention by consumers by appropriate mechanism and management method to reduce potential risk of purchase process. To address boosting product revenue, seller
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LI, JUN-DE, and 李俊德. "The Impact of Aesthetic on Online Shopping Intention in Social Commerce – The Moderating Effect of Personality and Motivation." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k2djw9.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>105<br>In Taiwan's social commerce, the relationship between web aesthetic and shopping intention has always been a key issue. In previous studies, a great amount of studies discuss focus on trust and social support. Past scholar seldom noticed web aesthetic influence the shopping intention. Accordingly, analyzing how web aesthetic, cognitive and affective influence shopping intention is an important issue in social commerce. This study presents a research model which comprises eight hypothesis with six constructs, including web aesthetic, aesthetic impression, aesth
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Hsu, I.-Lan, and 許依嵐. "The Impacts of Social Commerce Design Model on Purchase Intention-A Case of Facebook President Starbucks Fan Page." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/586j9j.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>103<br>The social media marketing has been considered as important marketing strategies for enterprises in recent years. Facebook has been announced that the number of active Facebook users in Taiwan reached 15 million per month in the 2013, representing a roughly 65 percent penetration rate of the country’s population. Furthermore, the number of daily users in Taiwan also reached 11 million. According to the Facebook data, the Facebook is the platform that many users must visit every day which means people bring business. This study uses Facebook President Starbuc
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CHAO, CHIEN-FA, and 趙健發. "Investigating brand attitude and purchase intention in social commerce: a perceived of technological forces, internal, and external motivation." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r8y855.

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碩士<br>國立中正大學<br>資訊管理學系碩士在職專班<br>107<br>With the advancement of technology in the world there is a new development impact of e-commerce, these developments have facilitated consumer participation in product marketing services and product purchases in the online marketplace and community, this new phenomenon is social commerce, social commerce involves multiple disciplines, including marketing, computer science, sociology and psychology, social commerce is a clear trend in the online marketplace in marketing, scholars continue to increase research on this business model, but less research on its
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Chen, Yi-Ting, and 陳奕廷. "Exploring Customer Purchasing Intention of Social Commerce Based on Theory of Planned Behavior Taking Facebook as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7t9fx7.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>106<br>New sales channels have prompted companies to develop new strategies for e-commerce. Social media is booming, and community business has become a hot topic in recent years as community sites mature. This study uses the theory of planned behavior to explore the purchase intentions of Facebook users on social networks, and then discusses whether electronic word of mouth influences the purchase intention of consumers in community business. In this study, a questionnaire survey was conducted and statistical analysis was performed using statistical software SPSS20
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SHEN, MENG-TE, and 沈孟德. "Comparison of Traditional E-commerce Platforms and Social Medial Websites for Unbranded Clothing Purchase Intention -Case Study of Yahoo! Auctions and Instagram." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3uc378.

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碩士<br>國立雲林科技大學<br>創意生活設計系<br>107<br>The maturity of the Internet has made online shopping flourish. Consumers have more platforms to serve as online shopping choices. In recent years, new channels based on social media have been opened up. Due to interactional and communicational qualities of social media, they are attracting a large number of consumers. Some domestic apparel manufacturers also take advantage of the community's high-frequency interaction and high exposure as a hotbed of their own brands. The purpose of this chapter is to review the literature on methodologies for consumers and
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LIAO, ZI-YUAN, and 廖子媛. "The Influence of Information System Quality and Social Usage Behavior on Purchase Intention toward E-Commerce Platform: The Relationship Quality as Mediator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/24zrg8.

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碩士<br>國立臺北商業大學<br>國際商務系研究所<br>107<br>This study mainly modifies DeLone & McLean’s Information Systems (IS) Success Model (2003), by adding a social usage behavior as an antecedent and purchase intention as a final dependent to form an integrated model. This model including four factors that is information system quality, social usage behavior, relationship quality, and purchase intention. Use those factors to discuss the effect of information system quality on purchase intention, the mediation of relationship quality on information system quality/ social usage behavior and purchase intention.
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Assensoh-Kodua, Akwesi. "Factors that determine the continuance intention of people to use online social networks for business transactions." Thesis, 2015. http://hdl.handle.net/10321/1184.

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Submitted in fulfillment of the requirements of the Master of Technology Degree in Information Technology, Durban University of Technology, Durban, South Africa, 2014.<br>Social computing researchers are devoting efforts to understand the complex social behaviour of people using social networking platforms, such as Twitter, LinkedIn and Facebook, so as to inform the design of human-centered and socially aware systems. This research study investigates the factors of perceived trust, user satisfaction, social norm and perceived behavioural control, to develop a model for predicting the continuan
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Seixas, Inês Pimentel Freixo Trabulo de. "The presence of luxury brands on social media." Master's thesis, 2014. http://hdl.handle.net/10400.14/22085.

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Social Media is available to everyone and each one that creates an account can have access to it yet on the other hand, luxury brands are exclusive and only reachable to a certain target. So we can see a paradox. The purpose of this study is to investigate the effects of the presence of a luxury brand on Social Media on their brand awareness, their brand image and the purchase intention of consumers. Afterwards, if it is beneficial for these companies, explore how can luxury brands take advantage of Social Media: which kind of content should they use on social networks, if they should us
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Yu-DiLin and 林于迪. "Examining the Continued Usage Intention of the Users of Mobile Instant Messaging Apps: Based on the Social Contagion Theory and the E-Commerce Systems Success Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/garfz2.

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碩士<br>國立成功大學<br>資訊管理研究所<br>101<br>With the rapid growth of smart phones and the progress of wireless networks, smart phones have gradually become one of the most indispensable mobile devices for practical everyday use. Derived mobile applications are growing rampantly and are experiencing heavy use. Seeing a viable business opportunity, mobile service providers have published a wide variety of Apps for consumers to download. However, Consumers Apps don’t really contribute to lowering switching costs by creating user-dependent behavior. Therefore, determining a method by which to capture consum
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