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Relevant bibliographies by topics / Social-consumer channel / Dissertations / Theses

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Dissertations / Theses on the topic 'Social-consumer channel'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

VALENTE, MARIA PAULA RODARTE COSTA. "GENERATION Y AND INDIVIDUALISM: CONSUMER PERCEPTIONS AND ADAPTABILITY IN THE FACE OF SOCIAL CHANGES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18194@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>Embora muito se fale hoje a respeito da Geração Y, estudos acadêmicos voltados para esses consumidores ainda são escassos no Brasil. Descritos, em geral, como sendo individualistas, tecnológicos e tolerantes à diversidade, suas características ainda geram controvérsia, desde o período de nascimento – para alguns, a partir de 1977; para outros, a partir de 1985 – até seu comportamento – uns descrevem-nos como bem comportados, trabalhadores em equipe e moralistas (Howe e Str

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2

Sadian, Samuel. "Consumer agency and social change: Experiences from post-World War South Africa." Doctoral thesis, Universitat de Barcelona, 2018. http://hdl.handle.net/10803/463070.

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This study proposes a novel approach to understanding the contribution that consumer action makes to social change, both at the level of conceptual generalisation and when applied to institutionalised practices in particular historical settings. Conceptually, I develop an anthropologically generalisable account of consumption, drawing especially on Marshall Sahlins’ pioneering Culture and practical reason (1976). Against economistic understandings of consumer agency, we do better to defend a more culturally self-aware and ethically articulate mode of explanation. From this perspective, I argue

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3

Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

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Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of su

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4

Baek, Youngsun. "Responsiveness of residential electricity demand to changes in price, information, and policy." Diss., Georgia Institute of Technology, 2011. http://hdl.handle.net/1853/39581.

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This study analyzes consumers' behavioral responsiveness to changes in price and policy regarding residential electricity consumption, using a hybrid method of econometric analyses and energy market simulations with the National Energy Modeling System (NEMS). First, this study estimates price elasticities of residential electricity demand with the most recent Residential Energy Consumption Survey (RECS) data, collected in 2005, employing a conventional econometric model and a discrete/continuous choice model. Prior to the NEMS experiments with price shocks and consumers' behavioral features, t

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5

Jabbour, Joe. "Assessment of an integrated patient information, education and support program in head and neck cancer – the Comprehensive Head and Neck Cancer Education and Support (CHANCES) program." Thesis, The University of Sydney, 2019. https://hdl.handle.net/2123/21920.

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Purpose Interrelated factors such as sociodemographic, health literacy and readability of information at have a detrimental impact on patient understanding of health information and subsequent health outcomes. We developed a comprehensive, multiformat education program for patients with head and neck cancer (HNC) and healthcare professionals (HCPs) involved in their care – the Comprehensive Head and Neck Cancer Patient Education and Support (CHANCES) program. The aim was to comprehensively evaluate HNC patient education and support materials using multifaceted methodology. Specifically, we ass

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6

Swalwell, Georgia C. "Change my mind: The moderating impact of scepticism and cynicism on perceived source credibility and informational claims in social advertising." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/118729/1/Georgia_Swalwell_Thesis.pdf.

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Government, non-profit and commercial sectors all engage in social advertising, while an increasing cross-pollination of their marketing styles has resulted in a reliance on heuristics over informational claims to encourage behaviour change. Consumer scepticism and cynicism are also rising, but their impact on social advertising effectiveness is unknown. This experimental study found the Australian Government was a less credible social advertiser than commercial and non-profit organisations, while informational claims improved social advertising outcomes for all sectors. Consumer scepticism an

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7

Letamendi, Michael Carl. "Identifying the Factors That Influence Changes in Aggregate Sentiment Among the Masses: An Analysis of the Measure of Consumer Sentiment Through a Conflict Analysis and Resolution Lens." NSUWorks, 2014. http://nsuworks.nova.edu/shss_dcar_etd/4.

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The University of Michigan's Survey Research Center developed a tool to quantify how people feel towards the state of the economy. Dr. George Katona, a psychologist and professor at the University of Michigan developed the Index of Consumer Sentiment (ICS) in the 1940s. As decades of data were collected on aggregate consumer sentiment through the 50s and 60s, a discovery was made. The ICS seemed to indirectly predict the direction of the economy by accurately anticipating aggregate purchasing versus saving decisions. The index is even used today by the U.S. Government to measure consumer confi

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8

Bjurling, Ella, and Emilia Swanson. "Kundens relation till plagget : En studie kring hur ett friluftsföretag genom sin kommunikation kan förlänga plaggens livslängd." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26591.

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Syfte: Studiens syfte är att undersöka hur ett friluftsföretag genom sin kommunikation kan skapa ett långvarigt och hållbart produktvärde för sina kunder, med avsikt att förlänga produktens livslängd. Studiens resultat kan förhoppningsvis bidra med information och kunskap till företag och branschorganisationer om hur man skapar eller kommunicerar långvarigt produktvärde. Studien har utgått från ett marknadskommunikation och- konsumtionsbeteende perspektiv. Metod: En kombinerad metod bestående av kvalitativa intervjuer och en kvantitativ kundundersökning har utförts för insamling av empiri. Int

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9

Siddiqui, Usama Shahid. "Behavioral demand response : A technology to support the smart grids of the future." Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-284532.

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Residential buildings are one of the main stakeholders to electricity consumption. As there is fast-paced technological advancement in electricity conservation, the residential buildings infrastructure has become very electricity-efficient in Sweden. However, there is still room for improvement with regards to electricity conservation via behavioral change. Meaning, residents have the potential to reduce household electricity consumption by developing a conservative behavior. The road to such a behavioral development is not straightforward. According to literature, behavioral change is influen

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10

Simpson, Steven D. "Effect of 2007-2009 Economic Crisis and Dodd-Frank Legislation on the U.S. Banking Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3260.

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This correlation research study was used to investigate the impact of the Dodd-Frank legislation on the U.S. bank industry. The economic crisis of 2007-2009 had a global and significant financial impact, some of which still reverberates. In the United States, the reaction was The Dodd-Frank Wall Street Reform and Consumer Protection Act, which took effect July 21, 2010. This act has recently been the subject of academic research and remains debated in congress, with discussion focused on its repeal. The publicly available, secondary data set from banks' quarterly filed regulatory reporting pro

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11

Rocha, Luis E. C. "Exploring patterns of empirical networks." Doctoral thesis, Umeå universitet, Institutionen för fysik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46588.

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We are constantly struggling to understand how nature works, trying to identify recurrent events and looking for analogies and relations between objects or individuals. Knowing patterns of behavior is powerful and fundamental for survival of any species. In this thesis, datasets of diverse systems related to transportation, economics, sexual and social contacts, are characterized by using the formalisms of time series and network theory. Part of the results consists on the collection and analyzes of original network data, the rest focuses on the simulation of dynamical processes on these netwo

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12

Hjärne, Sara, Mathilda Perem, and Ewelina Wallin. "Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484.

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Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. <img src="file:///page3image2784" />Authors: Sara Hjärne, Mathilda Perem, Ewelina Wallin. Tutor: Dan Halvarsson. Examiner: Åsa Devine. Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shop

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13

Fernandes, Leonor Caeiro Baptista. "Estudo exploratório da utilização de meios de promoção online e offline." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14802.

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Mestrado em Marketing<br>A crescente digitalização e penetração mobile estão a alterar o comportamento e hábitos do consumidor. Como consequência, as marcas estão a reagir e a alterar os investimentos e estratégias de marketing. Os orçamentos já não estão apenas focados nos meios tradicionais, assistindo-se a uma passagem e tendência de maior peso para o meio online. Esta dissertação analisou a perspetiva empresarial de utilização dos diferentes meios (online e tradicionais), procurando explorar as suas tendências futuras. Foi utilizada uma metodologia qualitativa, e realizaram-se oito entrevi

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14

Larsen, Jean. "Farmworkers and Strawberry Cultivation in Oxnard, California: A Political Economy Approach." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/502.

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I argue that although the abusive conditions experienced by farmworkers have complicated causes, they have persisted and will continue to persist as long as farmworkers are stripped of virtually any political and economic power. The chapters build upon each other logically, beginning with the second chapter, which uses farmworker testimony to establish that a combination of economic and political circumstances have kept farmworkers from protesting not only methyl bromide, but every other dangerous condition they face in the fields. In the third chapter, I argue that despite commonly held assum

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15

Herbert, Robin Julian, and Fateme Sohrabi. "Barriers of Traveling with Sustainable Transportation Vehicles : A comparative empirical analysis of leisure travelers’ behavior in Sweden, Germany, and Iran." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172398.

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This master thesis analyzes the influence of psychological barriers of consumers from Germany, Sweden, and Iran for using sustainable transportation modes. Climate change has started to change the way people travel. Yet prior research has shown that consumers from all over the world lack consistency between their behavioral intention and their actual behavior. In the case of traveling, this means that a significant number of consumers intends to use sustainable transportation modes, but fails to use them in the end. The reasons for this so-called intention-behavior gap in consumers' minds have

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16

Zouaghi, Salma. "Implication des femmes dans le cycle de changement des produits d'ameublement domestique : manifestations du désir de changement, pratiques de consommation divergentes et contribution au design écologique." Thesis, Paris 1, 2017. http://www.theses.fr/2017PA01H309/document.

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Les produits d'ameublement domestique sont soumis à l'accélération de leur cycle de renouvellement. Ce phénomène n'est pas sans conséquences écologiques et sanitaires. Cette recherche analyse les pratiques de consommation de ces produits par les femmes, le genre le plus intéressé par l'aménagement et la décoration intérieure, dans le but d'étudier les facteurs qui sont à l'origine du désir de changement, notamment du sentiment de lassitude, les habitudes et les fréquences de renouvellement ainsi que leurs intentions en matière de préoccupation écologique. La mise en œuvre des méthodes de reche

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17

Castrejón, Sandoval Ricardo André, and Huamán Diego Marcelino Aliaga. "Social Network Marketing con relación al Customer Engagement y Brand Loyalty de las empresas del sector gaming, en jóvenes de Lima." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654543.

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En el presente trabajo, se plantea realizar una investigación con el objetivo de determinar la posible relación entre el Social Media Marketing, es decir los contenidos publicados por las marcas en redes sociales, y el Customer Engagement, que representa el enganche o atracción de los usuarios más participativos y comprometidos con la marca de su preferencia. Asimismo, se plantea comprobar la relación entre la generación de Engagement y el Brand Loyalty hacia la marca, como resultado de la mejora de la imagen hacia la marca y la confianza percibida por parte de los consumidores. Cabe resal

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18

Harris, Eleanor M. "The Episcopal congregation of Charlotte Chapel, Edinburgh, 1794-1818." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19991.

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This thesis reassesses the nature and importance of the Scottish Episcopal Church in Edinburgh and more widely. Based on a microstudy of one chapel community over a twenty-four year period, it addresses a series of questions of religion, identity, gender, culture and civic society in late Enlightenment Edinburgh, Scotland, and Britain, combining ecclesiastical, social and economic history. The study examines the congregation of Charlotte Episcopal Chapel, Rose Street, Edinburgh, from its foundation by English clergyman Daniel Sandford in 1794 to its move to the new Gothic chapel of St John's i

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19

CHUNG, TRAN THI, and 陳氏忠. "How does Social Networking Mediate the Relationship between Consumer Shopping Behavior and Online-Offline Channel Integration in Viet Nam?" Thesis, 2019. http://ndltd.ncl.edu.tw/handle/sv72gw.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>107<br>The widely of Social Network platform spread around the world has strong influence to modern online business model in nowadays, such as Facebook andInstagram, has created great chances for new online entrepreneur (e-commerce). The combination of e-commerce and social media shaping to new powerful andeffectiveness model which bring huge profit for seller who apply successful this in their strategy. In social commerce, the firms can approach more and more potential customer and attract them to buy and promote selling process to concerned people to engage in

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20

Mistretta, Andrea. "Food consumption and social changes. An ethnographic case in Italy in the context of the consumer society." Master's thesis, 2014. http://hdl.handle.net/10316/28065.

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Dissertação de mestrado em Antropologia Médica, apresentada ao Departamento de Ciências da Vida da Faculdade de Ciências e Tecnologia da Universidade de Coimbra.<br>A presente dissertação busca analisar os hábitos de consumo alimentar num contexto local definido, os significados que os atores sociais atribuem a essas práticas de consumo e a certos alimentos em particular. Esta análise etnográfica, baseada num projeto educacional descrito em detalhes, será o ponto de partida para procurar as implicações entre hábitos locais e questões globais no contexto da sociedade do consumo (como defin

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21

Gama, Maria Ana Abecassis e. Castelo Branco da. "Marcas de luxo e estratégias digitais de comunicação : os casos Chanel e Fashion Clinic." Master's thesis, 2020. http://hdl.handle.net/10400.14/32921.

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As últimas décadas têm desafiado o mundo do luxo. Com a comunicação digital, as marcas têm sido forçadas a uma rápida adaptação, a serem cada vez mais versáteis e inclusivas. Cada vez mais Marcas de Luxo se tornam próximas e presentes nas rotinas dos seus consumidores e das necessidades que estes têm, através das redes sociais e do mundo digital, desvendando cada vez mais quem são e o que é que defendem. Esta dissertação parte da definição de Marcas de Luxo, explora quem são os novos consumidores destas marcas e averigua o espaço ocupado pelas Marcas de Luxo e a estratégia digital que impleme

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22

Torsello, Pappova Melinda. "Change and continuity in a Japanese rite of passage: the case of Shichigosan." Doctoral thesis, 2012. http://www.nusl.cz/ntk/nusl-326895.

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Keywords: ritual, rite of passage, social change, consumer culture, media This thesis deals with a ritual observed today in a panorama of extremely dense consumer culture in the highly industrialized society of Japan. The ritual in exam is known under the name of Shichigosan (translated into English as Seven-Five-Three) and it is observed by children of three, five and seven years of age. The ritual has its predecessors in various rural ritual observances that were associated to certain ages seen as threshold in the child's life. The consolidation of the urban pattern of the ritual went along

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23

Neethling, Ilze. "The relevance of pastoral counselling in South Africa: with reference to the South African Association for Pastoral Work." Diss., 2003. http://hdl.handle.net/10500/1184.

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In South Africa, no occupational or professional councils for pastoral work exist as yet. In order to support pastoral counsellors in their negotiations to obtain professional status in this country, the presumed limitations and ineffectiveness of present mental health systems in South Africa is examined. Pastoral counselling as a possible national health resource is explored with reference to primary health care, freedom of choice, consumer rights, cost-effectiveness, spirituality, social change and reconciliation and multi-cultural application. Arguments are imbedded in relevant theory an

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24

Silva, Raquel da Fonte Barata da. "Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry." Master's thesis, 2019. http://hdl.handle.net/10071/19555.

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Portugal is an emerging tourism market, being worthy of attention. Besides, the tourism industry has been connected to fast changes due to the influence of social media (Web 2.0) on the lives of consumers and the shift in the economic value from products and services to the staging of experiences. This study aims to analyze the effect that several types of social media platforms (as mediators) have on the co-creation of tourism experiences (before, during and after) and the consequent satisfaction, happiness, memorability and motivation to share it online. For that effect, an online survey was

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