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1
Markova, Elena A. "Precious resources of Dark Continent: a New Status of African Literature or Regional Augment to World National Literatures?" Philological Sciences. Scientific Essays of Higher Education 2, no. 6 (November 2020): 307–15. http://dx.doi.org/10.20339/phs.6-20.307.
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This article examines literary works of bilingual authors in Nigeria, who create their own national cultural worldviews through the language in which they write, thereby explaining why English in Nigeria is influenced by Nigerian culture. Nigeria is a country that has witnessed a cross-flow of linguistic change due to its inherent multilingualism combined with colonial experiences under British rule, a country where ethnic minorities were referred to as “oil minorities”. Although only two languages are recognized as official languages in Nigeria — Yoruba and English –the problem of multilingualism in Nigeria today remains unexplored, and where there is language contact, there must be a language conflict. Indeed, contiguous languages are often competitive languages and there is no language contact without language conflict. Moreover, the problem of linguistic contact and linguistic conflict exists at three different but interrelated levels: social, psychological and linguistic. The social aspect is related to such issues as the choice of language and its use, the psychological — to the attitude towards language, ethnicity, while the linguistic aspects are focused on the code switching, the donor language intervention, which the English language is. The language conflict has influenced the literary work of Nigerian writers writing in English, which has become an exoglossic language, superimposed on the indigenous languages of the Nigerian peoples. Thus, bilingualism in Nigeria can be considered semi-exoglossic, including English coupled with language mixing.
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Eguzo, K., A. Jacob, C. Okwuosa, F. Mbogu, N. Owuenyi, I. Okoye, C. Eguzo, et al. "Exploratory Use of Cloud Computing and Social Media for Prostate Cancer Advocacy in Nigeria." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 127s. http://dx.doi.org/10.1200/jgo.18.19900.
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Background and context: Prostate cancer is the commonest cancer affecting Nigerian men, with worse outcome compared with men from the developed world. There is limited public awareness about prostate cancer in Nigeria. Oga Blue 4 Prostate Awareness (OB4PA) was created by a consortium of Nigerian nonprofits for prostate cancer advocacy (PCA). Aims: -Design PCA using videos, printed brochure and social media -Implement PCA in five Nigerian states -Evaluate the reach and impact of PCA campaign Program/Policy process: Community-based participatory process, involving the medical community, prostate cancer survivor, and the public was used. Multimedia teaching was used to enhance learning and retention; social media was used to engage groups and individuals. Content development involved iterative consultation among project leaders, medical experts and target audience, often on social media. High-quality teaching videos were recorded in English and Nigerian Pidgin languages. Videos ensured consistency and ease of broadcast. Videos were accessed by OB4PA partners through cloud computing (OneDrive). Facebook was used to promote the campaign, engage local audience, and for Facebook Live presentation. Local health professionals projected the video in appropriate language to audiences in religious and community groups. Brochure detailing clinical features and local service providers was distributed. Audience evaluation was obtained following each interaction. Outcomes: In 6 weeks, 20 presentations were made to 1800 persons. The Facebook Live presentation had 1500 views, reached 9302 people and was shared 107 times. A total of 25 Facebook posts were made, resulting in 628 like, 1908 video views, 160 shares, and reached 14,222 people. Almost all participants had positive feedback on the free and detailed advocacy. Most questions focused on the causes and prevention of prostate cancer, especially on the use of nutritional supplements. What was learned: Cloud computing enabled us to have one presenter; this eliminated the need to find a presenter for each organization. Audience appreciated simplified videos used in explaining the disease process and need for personalized early detection. Facebook live presentation attracted the most reactions on social media, with most comments showing that people liked the intervention. Audience feedback showed that adding advocacy cellphone video by a survivor helped demystify prostate cancer. Having the main presentation video in different file formats and sizes enhanced sharing on social media, as most Nigerians access the Internet on cell phones. Reliable access to projectors was challenging, especially in remote areas. Overall, use of cloud computing and social media were crucial in the success of the PCA project. Lessons from OB4PA informed the design of the current We Can, I Can Conquer Cervical Cancer Awareness project in Nigeria.
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OFFIONG, EKWUTOSI ESSIEN. "LANGUAGE AND DISCOURSE IN NIGERIAN EDUCATION: HISTORIC IMPLICATION OF GENDER ISSUES." Society Register 3, no. 4 (December 31, 2019): 37–56. http://dx.doi.org/10.14746/sr.2019.3.4.03.
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This paper examines the influence and power of language in education in Nigeria from the precolonial to colonial and post-colonial times. This is with regards to the effect of language on gender issues within the country. Nigeria, a country on the west coast of Africa is multi-ethnic with over 150 (one hundred and fifty) ethnic groups with their different indigenous languages and cultures. As a colony of the British, the Christian missionaries who first introduced western form of education in Nigeria used the British English language as a medium of communication and subsequently with the establishment of colonial administration in the country, English language was made the official language of the country. This paper contains a critical analysis of the use of English Language in the country and its implications on communication in social and economic interactions of individuals within the various communities across the country. It argues that the proliferation of the English language was through education of which the male gender benefitted more than their female counterparts due to the patriarchal dominance in the country. The data for the study was collated from random interviews and other written sources. The research discovered that the knowledge and ability to speak fluently and write the English language had a direct influence on the socio-political and economic status of individuals within the country. The women who benefitted from this were comparatively fewer than the men due to some prevailing conditions of what could be called in the present the subjugation of women the society. Critical discourse analysis is adopted for this study. It argues that English language dependency by Nigerians shows that forms of the colonial experience is still evident and these were all initiated during the past interactions with west through the transatlantic slave trade and colonial rule. This is because discourse as a social construct is created and perpetuated by the persons who have the language power and means of communication. The Nigerian family being of a conservative orientation derives its power directly from the father who is the patriarch of the family as obtained in the traditional set up of communities and the Nigerian society in general. This has grave effect on the opposite gender
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Omotosho, Babatunde Joshua. "Interrogating Social Negotiations Within Online Discussion Platforms in Nigeria." International Journal of Cyber Behavior, Psychology and Learning 10, no. 1 (January 2020): 32–40. http://dx.doi.org/10.4018/ijcbpl.2020010103.
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One of the dividends of internet revolution in Africa relates to the privilege it accords all and sundry to access news online and share their views with the online community through online discussion platforms. However, the kind of heated discussions emanating from these platforms recently is becoming an issue of concern. Abusive language and arguments revolving around religion, politics, and ethnical sentiments appear to pervade most online commentaries. This article assesses online discussion platforms in Nigeria, its contributions to the society and its setbacks; further, it critically explores the connection between discussion platforms and violence. The article concludes with some recommendations on how Nigeria can further use the platforms for its benefit.
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Florence Agbo, Ogechi, and Ingo Plag. "The Relationship of Nigerian English and Nigerian Pidgin in Nigeria: Evidence from Copula Constructions in Ice-Nigeria." Journal of Language Contact 13, no. 2 (December 11, 2020): 351–88. http://dx.doi.org/10.1163/19552629-bja10023.
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Abstract Deuber (2006) investigated variation in spoken Nigerian Pidgin data by educated speakers and found no evidence for a continuum of lects between Nigerian Pidgin and English. Many speakers, however, speak both languages, and both are in close contact with each other, which keeps the question of the nature of their relationship on the agenda. This paper investigates 67 conversations in Nigerian English by educated speakers as they occur in the International Corpus of English, Nigeria (ice-Nigeria, Wunder et al., 2010), using the variability in copula usage as a test bed. Implicational scaling, network analysis and hierarchical cluster analysis reveal that the use of variants is not randomly distributed over speakers. Particular clusters of speakers use particular constellations of variants. A qualitative investigation reveals this complex situation as a continuum of style, with code-switching as one of the stylistic devices, motivated by such social factors as formality, setting, participants and interpersonal relationships.
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Ajiboye, Tunde. "Patterns of Language Use among Nigerian Undergraduate Learners of French in Togo." ITL - International Journal of Applied Linguistics 89-90 (January 1, 1990): 49–64. http://dx.doi.org/10.1075/itl.89-90.03aji.
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Abstract Studies in language use have become all the more relevant to Africa since they shifted from unilingual to multilingual situations. Multilingualism which until the 60's was not considered worthy of too serious a study by linguists has since attracted a lot of attention especially in the narrower field of sociolinguistics where attempts are being made to meet some of the challenges posed by the multiplicity of languages in otherwise homogeneous communities. African countries harbour a lot of examples : Nigeria, Kenya and Uganda, among others. There are two main ways in which the present study is different from earlier studies in multilingualism, even though, as we shall see later, the results are basically the same. In the first place, we are dealing here with a temporary situation of multilingualism in the strict sense that subjects are neither i-migrants nor natives but birds of passage whose length of stay is pre-determined (by their mission). The languages included in the interaction should therefore be seen as such. Secondly, while the study of language choice by analysts like A. Tabouret-Keller (1968), Gumperz and Eduardo (1971) and Stark (1989) seems to emphasize the connection between language use and "a variety of social factors such as ethnic identity, age, and sex..., degree of solidarity or confidentiality," (Gumperz et al. 1971:122) the nature of our samples (students) tends to demonstrate that in analysing the pattern of language choice, the effect of an external, super-imposed trigger such as the need to pass an examination may not be over-looked.
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Adetuyi, C. A., O. O. Jegede, and A. A. Adeniran. "Linguistic Features of Pidgin in Stand-Up Comedy in Nigeria." World Journal of English Language 8, no. 2 (August 23, 2018): 1. http://dx.doi.org/10.5430/wjel.v8n2p1.
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This study is aimed at looking at how comedians are able to create humour through the use of Pidgin in stand-up comedies. It has been observed Pidgin creates a kind of relaxed environment when it is being used in a social setting because of its informal and non-restrictive nature. This study was carried out by identifying and categorizing the features of Pidgin in selected Nigerian comedy shows, interpreting the contents expressed by the features, and by relating the contents to the humorous opinions as expressed in the comedy shows. The data (five Nigerian stand-up comedy videos where Pidgin was adopted) for this research were downloaded on YouTube channel on the Internet and analysed using Halliday’s Systemic Functional linguistics (particularly the interpersonal metafunction). This was done to reveal how language reflects social relationship between the comedian and his audience and how this language expresses humour. The analysis revealed that pidgin is an informal language, and so its informality creates an equal social relationship in an informal setting which aids laughter. Comedians are able to express humour in Pidgin because it is a no man’s native language, and as such, they could use it creatively to achieve their aim - humour. The unserious and informal nature of the language and its method of presentation make their stories humorous. In conclusion, this study offers sociolinguists and discourse analysts an insight into a field that has not been maximally explored.
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Ìkò̩tún, Reuben Olúwáfé̩mi. "The Semantic Expansion of ‘Wife’ and ‘Husband’ among the Yorùbá of Southwestern Nigeria." Journal of Language and Education 3, no. 4 (December 31, 2017): 36–43. http://dx.doi.org/10.17323/2411-7390-2017-3-4-36-43.
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Although one of the existing studies on Nigerian or African kinship terms has argued that semantic expansion of such words constitutes an absurdity to the English society, none has argued for the necessity of a specialized dictionary to address the problem of absurdity to the English society, the custodian of the English language. This is important especially now that the language has become an invaluable legacy which non-native speakers of the language use to express their culture as well as the fact that the English people now accept the Greek and Hebrew world-views through Christianity. This paper provides additional evidence in support of semantic expansion of kingship terms like ‘wife’ and ‘husband’ not only in a Nigerian or an African language but also in Greek and Hebrew languages. The paper argues that if English is to play its role as an international language, it will be desirable if our lexicographers can publish a specialized dictionary that will take care of kinship terms, as it is the case in some other specialized dictionaries on the different professions such as medicine, nursing, linguistics and agriculture, to mention but a few, so as to guide against ambiguity or absurdity that may arise in language use in social interactions.
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Ayeni, Bartholomew. "Language Choices and its Effect in a Culturally Diversified Nigeria Business Places: Adopting Giles’ Communication Accommodation Theory." International Journal of Applied Linguistics and English Literature 10, no. 1 (January 31, 2021): 80. http://dx.doi.org/10.7575/aiac.ijalel.v.10n.1p.80.
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The research aims at investigating inclusion strategies in Nigeria business places by taking a look at the way buyers and sellers use language while engaging in business transactions and the effect it has in the whole dealings. This is especially as they have diverse choices before them. Giles’ Communication Accommodation Theory (CAT) which addresses convergence and divergence is used as a theoretical framework to reveal the socio-pragmatic elements in the discourse of a multi-cultural Nigeria business places. The research tries to see how inclusiveness is achieved in the face of diversity. Findings reveal that several languages come in contact with one another, including English, Yoruba, Pidgin, Igbo and Hausa in the market transactions in Nigeria. Participants employ various bargaining and pragmatic strategies which include greetings, humour, cajoling, flattery, pleading as well as code-switching and code-mixing. The study helps to establish that both buyers and sellers want to be at an advantage and use languages that accommodate the other party, despite their social, religious, cultural or ethnic differences. Texts were recorded from business places in Nigeria and these include banks, urban markets, and communication outlets. The texts were later transcribed and analysed. While the vendors create room for accommodation as a persuasive strategy, customers do so to get a good bargain for what they want to buy or some other favour from the vendors.
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Nwagbara, Uzoechi, and Ataur Belal. "Persuasive language of responsible organisation? A critical discourse analysis of corporate social responsibility (CSR) reports of Nigerian oil companies." Accounting, Auditing & Accountability Journal 32, no. 8 (December 2, 2019): 2395–420. http://dx.doi.org/10.1108/aaaj-03-2016-2485.
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Purpose The purpose of this paper is to investigate how language (choice) in CSR reports of leading oil companies in Nigeria is used to portray an image of “responsible organisation”. Design/methodology/approach This paper draws insights from communication studies (persuasion theory) and critical discourse analysis (CDA) studies to discursively unpack all those subtle and visible, yet equally invisible, linguistic strategies (micro-level elements): wording (single words), phrases and chains of words (clauses/sentences). These linguistic strategies (micro-level elements) proxy organisational discourses (meso-level elements), which are reflective of wider social practices (macro-level elements). The authors base the investigation on CSR reports of six leading oil companies in Nigeria from 2009 to 2012. Findings The findings of this study reveal that (leading) Nigerian oil companies linguistically use CSR reports to persuasively construct and portray the image of “responsible organisation” in the eyes of wider stakeholders (the communities) despite serious criticism of their corporate (ir) responsibility. Originality/value As opposed to the previous content analysis based studies, this paper contributes to the emerging stream of CDA studies on CSR reporting by providing a finer-grained linguistic analytical schema couched in Fairclough’s (2003) approach to CDA (and persuasion theory). This helps to unravel how persuasive language/discourse of responsible organisation is enacted and reproduced. The authors thus respond to the calls for theoretical plurality in CSR reporting research by introducing persuasion theory from communication studies literature which has hitherto been rarely applied.
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Omoera, Osakue Stevenson, Oluranti Mary Aiwuyo, John O. Edemode, and Bibian O. Anyanwu. "Impact of Social Media on the Writing Abilities of Ambrose Alli University Undergraduates in Ekpoma-Nigeria." GiST Education and Learning Research Journal, no. 17 (December 17, 2018): 59–80. http://dx.doi.org/10.26817/16925777.412.
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This article examines the impact of social media on the writing abilities of Nigerian youths in English, which is the language of mass communication in Nigeria. Deploying cultivation theory of the media, this study uses quantitative and qualitative methods to unpack the Nigerian youths’ opinions on the impact of the use of the new media of social networking platforms such as Facebook, WhatsApp, Instagram, etc., on their writing abilities, using undergraduates of Ambrose Alli University, Ekpoma-Nigeria as a study case. To do this, information is gathered through the use of 120 copies of a validated survey questionnaire. Additional information is garnered from in-depth interviews (IDIs) with lecturers from within and outside Ambrose Alli University and focused group discussion (FGD) with some students of the institution as well as the researchers’ direct observation of the issue under investigation. The study discovers that a majority of the youth adopt a certain option/brand of English which cannot be located within the matrixes of Standard English or even its Popular Nigerian English (PNE) variant which is called Pidgin English. Consequently, expressions such as ‘u’ for ‘you’ ‘gr8t’ for ‘great’, ‘ur/urs’ for ‘your/yours’, among other deviational patterns, have crept into their writing consciousness in classes and examinations, which make a lot of ‘sense’ in informal settings among the youths, but smacks of sub literacy in formal writing situations under which they are being trained. As well, shortened forms of words and phrases such ‘LOL’, ‘K,’ ‘IJNA,’ ‘Y’, etc., are common sights in their writings. This development can have serious implication for effective and efficient writing among Nigerian youths, especially in formal situations. The study suggests that because it has been demonstrated that effective and efficient writing can improve comprehension of content in any discipline, enabling students to practice analysis, synthesis, and other skills that constitute critical, creative, and even civic thinking, students should be encouraged to write effectively and efficiently as more writing equals more learning even in the age of the new media (social media). It advises that further studies should be carried out on the deviational patterns and shortened forms of English words and phrases which are commonly used by youths in Nigeria and elsewhere, with a view to possibly getting the ‘new words’ standardized by the relevant educational authorities to ensure uniformity in usage, and to keep pace with the dynamically trendy youth/social media culture.
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Titilope, Afolayan Oluyinka. "Digital Divide and its Socio-Psychological Implications on Rural Dwellers in Nigeria." International Journal of Innovation in the Digital Economy 9, no. 1 (January 2018): 26–34. http://dx.doi.org/10.4018/ijide.2018010103.
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Unprecedented growth in the use of ICTs has contributed to digital divide in Nigeria. Despite global efforts in bridging the digital divide in developed and developing nations, digital equality is yet to be achieved in nations. Government's effort in bridging the digital divide in Nigeria has become a daunting task due to several barriers hindering the use of ICTs by the rural dwellers such as low income, low deployment of telecommunication infrastructure, lack of skills, access, language and cultural challenges among others. In view of this, the aim of this paper is to unravel the socio-psychological consequences of the digital divide on rural dwellers in Nigeria. This paper further discussed dimensions and perspectives to digital divide, causes of digital divide, global efforts in bridging the digital divide, barriers militating against digital divide, and social psychological consequences of the digital divide on rural dwellers. Policy recommendations were made towards addressing the socio-psychological implications of digital divide on rural dwellers in Nigeria.
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Agwa Fomukong Seino, Evangeline. "Multimodal- Stylistic Representation of Comparison in Airtel Nigeria 4G Visual Commercials." Journal for the Study of English Linguistics 9, no. 1 (February 12, 2021): 25. http://dx.doi.org/10.5296/jsel.v9i1.18295.
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In semiotics, a code of communication which is a set of conventions used for meaning making can be spoken language, written language or an image. Modes of communication are used to accomplish a desired effect in daily social interaction. This social interaction can be found in the communication between the advertiser and the consumer, and the writer and the reader. This study analyses some of these modes used in the Airtel Nigeria 4G visual commercials and examines how the advertisers make use of the concept of the composition of elements in a multimodal text which bases on the idea that the advertisers and the viewers are abreast with what information is mutually known and understood. This view is explicitly shown in the composition of elements, words and images, combine aesthetics and persuasion through meaningful elements that form a coherent text of code-specific structures that produce meaning. The study follows the survey research design and the data is analysed following four steps of assigning incidents to frames, elaborating frames, relating themes to frames and interpreting the data as a coherent structure. The study concludes that the advertisers of Airtel Nigeria 4G visual commercials make ample use of metaphors associating 3G with negative frames and 4G with positive frames, drawing inspiration from gargets used daily by their audience. They vividly and successfully create a demarcation between 3G and 4G, persuading consumers to go for the Airtel Nigeria 4G products.
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Asemah, Ezekiel S., Daniel O. Ekhareafo, and Samuel Olaniran. "Nigeria’s Core Values and the Use of Social Media to Promote Cultural Values." International Journal of Information and Communication Technology Education 9, no. 4 (October 2013): 58–69. http://dx.doi.org/10.4018/ijicte.2013100104.
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This article examines how Nigeria’s core values are being redefined in the face of the new media and cultural globalisation era; it identifies Nigeria’s core values to include age, greeting, dressing, among others. The questionnaire was used as an instrument to elicit data from the sampled population (Jos South Local Government Area of Plateau State). Findings show that the Internet, especially, is changing Nigeria’s core values. Based on the findings, the paper concludes that Nigerians, especially the youths no longer have regards for their culture; rather, they value foreign culture. Also, the paper concludes that globalisation and global culture is gradually eroding Nigeria’s core values as people no longer have regards for their local culture; rather they value the foreign culture. The paper, among others, recommends that the media in Nigeria should adequately transmit local programmes in order to genuinely reflect indigenous culture. The media no doubt, plays a significant role in projecting and reflecting culture. In doing so, indigenous culture should be adequately reflected through sufficient airing of programmes with local content to prevent dominance of Western values over indigenous values and the local languages be instituted in Nigerian school system and monitored to ensure local dialects are learnt and spoken. In this way, the youths will learn to attach value to their culture right from their formative years.
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Chidebe, R. C. W., O. Emelumadu, D. Lounsbury, T. C. Orjiakor, I. O. Okoye, C. D. Anunobi, A. Hafees, et al. "Men on Blue: Knowledge, Belief, Fear, Perceived Attitude of Men to Prostate Cancer Screening and Awareness in Sub-Saharan Africa." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 238s. http://dx.doi.org/10.1200/jgo.18.95500.
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Background and context: In Nigeria, cancer leads to >72,000 deaths per annum (30,924 for male and 40,647 for female). This number is set to increase given that there are 102,000 new cases of cancer every year. The estimated incidence for prostate cancer is (12%) and estimated mortality prostate (13%). Prostate cancer is the third leading cancer death in Nigeria and the leading cause of cancer deaths in Nigerian men. However, very little or nothing is said about prostate cancer in Nigeria. Every October, virtually all cancer NGOs roll out their drums of awareness focused on breast cancer, prostate cancer is always missing, while several men die in silence and pain because their prostate cancer was discovered at late stages. Men on Blue is a health intervention focused on closing the gap of awareness, education and screenings for prostate cancer in rural communities of Lagos, Abuja and Enugu. The intervention will use 3 core strategies, such as: prostate cancer awareness, prostate cancer screenings and social media campaigns. Our target is to screen 2000 men, reach 20,000 men directly, reach 30,000 women and youth directly in rural communities of Lagos, Abuja and Enugu and 5 million indirectly through traditional and social media in Nigeria. Aim: To reduce the incidence of prostate cancer through the creation of a platform for prostate cancer awareness, screening and support in Nigeria. Program/Policy process: The program use focused on phasing out late diagnosis of prostate cancer through screenings outreaches in local communities in Nigeria. Men are always missing in cancer awareness and programs, hence, the program will bring men to the fore of cancer awareness. Outcomes: It is expected that this program will increase the level of prostate cancer awareness in Nigeria through the translation of information materials in local languages, engage men to lead the campaign and the use of strategic social media campaign. What was learned: Preliminary results of the planning process of the program, showed that several men are battling with prostate cancer, however, very few is said about them and they are dying in silence. Their voice need to be heard in sub-Saharan Africa.
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Bó̩láńlé Tajudeen, Ò̩pò̩o̩lá. "Linguistic Verbal Arts and the Problem of Overpopulation Growth in Nigeria." Advances in Language and Literary Studies 10, no. 3 (June 30, 2019): 55. http://dx.doi.org/10.7575/aiac.alls.v.10n.3p.55.
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Linguistic verbal arts deals with the use of chants, statements and verses of oral and written materials in expressing feelings using one language or the other. Among the challenges militating against expected human and material development in many African countries is population explosion. Available social infrastructures can no longer adequately satisfy the needs of the people. At present, in Nigeria compared with what obtained many years ago, religious practices are taken as excuses for marrying many wives when in the actual sense, there are often misinterpretations of the doctrines of the religions. The findings of this paper is that though many Nigerians are either Muslims or Christians with few number of traditional religious faith, the lust for marrying more than one wife did not make them obey the doctrines of their religious practices. This paper derives its strength from collation of verbal arts as expressed in the Holy Books of the Muslims, Christians and Ifá Oracle, one of the African traditional religions. The paper posits that no religion in Nigeria advocates for many wives and many children. The implication of this paper among others is that it provides valuable information on Nigerian population particularly as this concept remains a great troubling issue for Nigerian and many African governments. It is yet an attempt aimed at discouraging Africans from creating more problems for themselves and the continent through production of more children than they can cater for.
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Ugwuona, Crescentia. "Linguistic Borrowing and Translanguaging in Multicultural Obollo Speech Community, Southeastern Nigeria." SAGE Open 10, no. 2 (April 2020): 215824402092931. http://dx.doi.org/10.1177/2158244020929312.
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Historically, the influx of people with different cultural and linguistic backgrounds (e.g., Onitsha, Hausa, Yoruba, and Idoma) in Nigeria to Obollo from 1970s onward led to language contact and its consequences on an unprecedented scale. The influx of people needs sociolinguistic awareness as they develop a complex mosaic of multiple communicative competences. In addition, the mass movement of people associated with globalization, business transactions, high rate of mobility of people, and their linguistic repertoire entails new sociolinguistic configuration of a type not previously experienced. This study therefore explores linguistic borrowing and translanguaging in the superdiverse Obollo region using translanguaging and linguistic borrowing theory. Data from Obollo through semi-unstructured oral interview and participial observation were analyzed descriptively. The article identifies core and cultural borrowing, code-meshing, and translanguaging. The study contributes to translanguaging and linguistic borrowing literature and provides relevant information for education and research into contemporary language use in multilingual contexts.
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Kendall, Judy. "Saro-Wiwa's Language of Dissent: Translating between African Englishes." Translation and Literature 27, no. 1 (March 2018): 25–52. http://dx.doi.org/10.3366/tal.2018.0320.
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This article calls attention to the essential translational aspect of linguistic experimentation in literary uses of African Englishes in colonial and postcolonial West African literature. It focuses mainly on the literature of the most linguistically diverse country in Africa – Nigeria. Drawing on the theoretical work of Itamar Even-Zohar, Lawrence Venuti, and Pierre Bourdieu, it demonstrates how the different Englishes used in this literature act in a translational way, relating and responding to cultural, political, and social contexts. Specific attention is paid to Amos Tutuola's use of interlanguage and diglossia; Chinua Achebe's manipulation of acts of code-switching and mixing; and how Ken Saro-Wiwa's development of a unique language of dissent in his novel Sozaboy: A Novel in Rotten English is built upon these earlier experimentations with translations between Englishes.
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Akingbe, Niyi. "Speaking denunciation: satire as confrontation language in contemporary Nigerian poetry." Afrika Focus 27, no. 1 (February 25, 2014): 47–67. http://dx.doi.org/10.1163/2031356x-02701004.
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Contemporary Nigerian poets have had to contend with the social and political problems besetting Nigeria’s landscape by using satire as a suitable medium, to distil the presentation and portrayal of these social malaises in their linguistic disposition. Arguably, contemporary Nigerian poets, in an attempt to criticize social ills, have unobtrusively evinced a mastery of language patterns that have made their poetry not only inviting but easy to read. This epochal approach in the crafting of poetry has significantly evoked an inimitable sense of humour which endears these poems to the readers. In this regard, the selected poems in this paper are crowded with anecdotes, the effusive use of humour, suspense and curiosity. The over-arching argument of the paper is that satire is grounded in the poetics of contemporary Nigerian poetry in order to criticize certain aspects of the social ills plaguing Nigerian society. The paper will further examine how satire articulates social issues in the works of contemporary Nigerian poets, including Niyi Osundare, Tanure Ojaide, Chinweizu, Femi Fatoba, Odia Ofeimun, Ezenwa Ohaeto, Obiora Udechukwu and Ogaga Ifowodo. Viewed in the light of artistic commitment, the paper will demonstrate how satire accentuates the role of these poets as the synthesizers/conduits of social and cultural concerns of Nigerian society for which they claim to speak. As representatively exemplified in the selected poems, the paper will essentially focus on the mediation of satire for the impassioned criticism of social and moral vices, militating against Nigeria’s socio-political development.
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Sesan, Azeez Akinwumi. "Narrating self and topicality in AY and Elenu’s stand-up comedy." European Journal of Humour Research 6, no. 4 (December 30, 2018): 10. http://dx.doi.org/10.7592/ejhr2018.6.4.sesan.
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The narrative pattern and discursive strategies of stand-up comedy in Nigeria reveal some tropes and motifs that are contemporary to the socio-political realities of the country. These narrative/discursive strategies demonstrate three discourse types: salutation/greeting discourse, reporting discourse and informing discourse. With these discourse types, stand-up comedians use themselves as the victims of the jokes in order to evoke laughter in the audience. The performances of stand-up comedy, however, have not been accorded due recognition of the functional arts that can be used to critique the failure of the ruling elite in the Nigerian State. This is because stand-up comedy is class-selective and occasion-driven. To evoke laughter in the audience and to comment on the reality of existence, stand-up comedians deploy language aesthetics, kinesics and atmosphere. The modal transition from pure oral stage to the technological phase of performance informs the conceptualisation of media mediated performance (MMP) through recorded VCDs/DVDs and the social media. Data on the stand-up comedy of AY and Elenu are collected through media mediated performances (MMP) on VCD. Data on the subject matter, topicality and discursive strategies of AY and Elenu’s (these are among ace stand-up comedians in Nigeria) jokes are analysed and discussed. With the subject matter and topicality of the jokes, this paper suggests that stand-up comedy performs the utilitarian functions of literary and performing arts. It entertains, moralises, satirises and educates members of heterogeneous audiences on some values and ethos of the contemporary Nigerian society.The narrative pattern and discursive strategies of stand-up comedy in Nigeria reveal some tropes and motifs that are contemporary to the socio-political realities of the country. These narrative/discursive strategies demonstrate three discourse types: salutation/greeting discourse, reporting discourse and informing discourse. With these discourse types, stand-up comedians use themselves as the victims of the jokes in order to evoke laughter in the audience. The performances of stand-up comedy, however, have not been accorded due recognition of the functional arts that can be used to critique the failure of the ruling elite in the Nigerian State. This is because stand-up comedy is class-selective and occasion-driven. To evoke laughter in the audience and to comment on the reality of existence, stand-up comedians deploy language aesthetics, kinesics and atmosphere. The modal transition from pure oral stage to the technological phase of performance informs the conceptualisation of media mediated performance (MMP) through recorded VCDs/DVDs and the social media. Data on the stand-up comedy of AY and Elenu are collected through media mediated performances (MMP) on VCD. Data on the subject matter, topicality and discursive strategies of AY and Elenu’s (these are among ace stand-up comedians in Nigeria) jokes are analysed and discussed. With the subject matter and topicality of the jokes, this paper suggests that stand-up comedy performs the utilitarian functions of literary and performing arts. It entertains, moralises, satirises and educates members of heterogeneous audiences on some values and ethos of the contemporary Nigerian society.
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Kamalu, Ikenna, and Isaac Tamunobelema. "LINGUISTIC REPRESENTATION OF RELIGIOUS IDENTITY AND IDEOLOGY IN SELECTED POSTCOLONIAL NIGERIAN LITERATURE." Imbizo 7, no. 2 (May 26, 2017): 21–35. http://dx.doi.org/10.25159/2078-9785/1851.
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One of the greatest threats to national development and the rights of individuals and groups in Nigeria and some parts of Africa is the growing increase in religious fundamentalism by major religions in the continent. The worsening economic fortunes of many African countries, poor and corrupt leadership, the increase in ethnic nationalism, oppression of the minority by dominant powers and ideologies, external influences from extremist groups (Islamic and Christian), among others, have been suggested as likely causes of religious fundamentalism in Africa. The postcolonial Nigerian nation has suffered calamitous losses from religious conflicts. Consequently, some of Nigeria’s 21st century writers have tried in their works to present a situation in which groups use language to construct individual and collective identities and ideologies, legitimise their actions and justify acts of violence against others. The grammatical resource of mood and transitivity employed by the writers in the text under consideration enables them to represent individual and group experiences as well as intergroup relations in social interactions. Therefore, working within the tenets of critical stylistics (CS) and critical discourse analysis (CDA), this study aims to expose the ideological motivations that underlie the expression of religious discourses in Chimamanda Ngozi Adichie’s Purple Hibiscus, Chidubem Iweka’s The Ancient Curse and Uwem Akpan’s Luxurious Hearses and their implications for national stability and development. The data reveal that the sociopolitical climate in postcolonial Nigeria breeds a culture of hatred, intolerance, violence, exclusion and curtailment of individual and group rights in the name of religion and these acts are expressed in diverse discourse-grammatical patterns.
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Elega, Adeola Abdulateef, and Bahire Efe Özad. "Technologies and Second Language: Nigerian Students’ Adaptive Strategies to Cope With Language Barrier in Northern Cyprus." Journal of International Students 7, no. 3 (July 1, 2017): 486–98. http://dx.doi.org/10.32674/jis.v7i3.205.
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This study sought to investigate how Nigerian students in Northern Cyprus cope with language barrier and increase interactions with people of the host community beyond the classroom via utilizing technological adaptive strategies. In order to complete this study, a descriptive design based on a survey conducted among 238 Nigerian students studying in a North Cyprus university was used. Result shows that mobile translation apps such as Google Translate, iVoice translator pro and iTranslate voice mobile were frequently used by Nigerian students more than other technological adaptive strategies. We also found that male students use ICT to cope with language barrier more than the females, and that social media was widely used, second to the translation assistant apps.
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P. Dozie, Chinomso, and Ijeoma C. Ojilere. "Emerging Trends in English among Youths in Nigeria – An Exploratory Study." International Journal of Applied Linguistics and English Literature 8, no. 4 (July 31, 2019): 70. http://dx.doi.org/10.7575/aiac.ijalel.v.8n.4p.70.
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The study explored the potential impact of emerging trends in the formal written English language of youths which hitherto is uninvestigated in South-east Nigeria. Through a random sampling process, 2000 copies of pretested and validated questionnaire written in English were administered to undergraduates at five federal universities in south-east Nigeria. In addition, print-out of a couple of group conversations on Facebook and WhatsApp and Key Person Interview (KPI) was used to supplement the questionnaire data. In all, 1940 copies of questionnaire representing 97.00% were completed and returned for analysis. Results showed that emerging trends in written English conversation as social media convention is common among students in tertiary institutions. Findings revealed that 98.87% of participants used emerging trends during classes which indicates a massive infiltration of formal written English with social media trivialities while a statistically significant 34.54% have had to use these emerging trends though unconsciously during exams which reflects their deep and deliberate learning of these most potentially contentious tools of informal written conversation. Ultimately, the study confirmed that activities on social media was taking its toll on the students’ performance in written English as they can no longer tell the appropriateness of one variety or another. In conclusion, the study established that emerging trends have profound negative impact on written English and recommends that teachers/instructors must make purposeful efforts to unteach that which has been wrongly learned by insisting that students begin to imbibe the culture of standard and formal writing regardless of the purpose of the writing.
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Chamo, Isa Yusuf. "The use of address forms among Faculty academic staff of Bayero University, Kano." STUDIES IN AFRICAN LANGUAGES AND CULTURES, no. 53 (December 15, 2019): 9–27. http://dx.doi.org/10.32690/salc53.1.
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This paper investigates the use of address forms among the academic staff of the Faculty of Arts and Islamic Studies at the Bayero University, Kano, Nigeria. The aim is to find out whether there is variation in the use of the terms between the members of academic staff of the Faculty which has six Departments (Arabic, English, History, Islamic Studies and Sharia, Nigerian Languages, Linguistics and Foreign Languages). An ethnography research method and the Variationist Sociolinguistics Theory are used to collect and analyze the data. Following the findings, three address forms are presented in more detail, namely titles, nicknames, and kinship terms. Special attention is put to the title Malam, which originally referred to a teacher or a person versed in Islamic knowledge, but nowadays is used more commonly than any other type of address forms. The research shows that age, gender, social status, degree of intimacy, and context of communication determine the use of the address forms among academic staff. The findings reveal that the staff members of the Faculty favor traditional address terms which are used in Hausa society rather than the terms corresponding to their professional rank. In addition, these address forms are culture specific and the dominant culture is Hausa.
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Adegbija, Efurosibina. "The Candidature of Nigerian Pidgin as a National Language." ITL - International Journal of Applied Linguistics 105-106 (January 1, 1994): 1–23. http://dx.doi.org/10.1075/itl.105-106.01ade.
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Abstract This paper examines arguments for and against the candidature of Nigerian Pidgin as an official language. Potent buttressing arguments include its widespread use at the grassroots level; its apparent cultural neutrality; and the ease in acquiring it. Arguments against its candidature include its stigmatization; its lack of a cultural base; queries over its bona fide indigenous status; its being a threat to the mastery and use of "standard" English, especially in the educational domain, and its low language development status. The fact that attitudes towards Nigerian Pidgin are completely negative is pinpointed as the most powerful argument against its candidacy as national language. The paper concludes with the observation that on purely linguistic sgrounds, there is no reason why Nigerian Pidgin cannot function as a national language. However, on social grounds, it may, at the moment, not be able to effectively fulfil this role. A language that has no esteem within its major constituency is most unlikely to be awarded such esteem simply because it has been pronounced a national language. It is therefore suggested that serious corpus and status planning efforts are prerequisites for the acceptance of Nigerian Pidgin as a national language and the changing of attitudes towards it; these tasks, it is pointed out, are gargantuan and bedevilling hurdles.
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Daramola, Adeyemi. "A child of necessity." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 18, no. 3 (September 1, 2008): 355–80. http://dx.doi.org/10.1075/prag.18.3.01dar.
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Nigeria, which is variously described by some people as ‘a geographical expression’, ‘a unique nation’, ‘the giant of Africa’, ‘the most populous black nation on earth’, among several others, had three distinct governments in the year 1993 alone. Against this background of political instability, numerous discourses which should be of interest and significance to linguists, political scientists, historians, social anthropologists and discourse analysts of various persuasions are examined in this work. Notable is the emergence of the metaphorical use of the word child in the farewell speech of the deposed Head-of-State, Chief Ernest Oladeinde Shonekan, when he spoke of the interim regime as ‘a child of circumstance’ and in the inaugural speech of the then new Head-of-State, General Sani Abacha, as ‘a child of necessity’. These expressions were used not only as part of the reasons for either taking up or rather seizing the mantle of leadership but also as descriptive signals both to the state of the nation and the kind of government that they purported to lead. Using articles in some national newspapers, I attempt in this paper a functional-semiotic discourse analysis of the relevant statements, responses and comments on these national, dramatic, political changes. This paper is therefore an analysis of aspects of the linguistic features of discourses engendered by the diverse problematic, economic, socio-cultural and political events within the Nigerian polity and the political implications for putting in place adequate democratic principles in a developing nation.
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Kamalu, Ikenna. "The metaphorical naming of selected dreaded diseases and medical conditions in Igbo language and thought." Topics in Linguistics 21, no. 2 (December 1, 2020): 28–40. http://dx.doi.org/10.2478/topling-2020-0008.
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Abstract Conceptual Metaphor Theory (CMT), which forms the theoretical anchor of this study, expresses the role of language and cognition in construing and communicating human experiences. CMT posits that metaphor in discourse is shaped by the ideological orientation and cultural worldview of the speaker or group. Previous studies on Igbo language and culture have used insights from linguistics, anthropology, sociology, cultural studies, religious studies among others to show how the group expresses its social and cultural experiences, but none, to the best of the present researcher’s knowledge, has used the CMT approach to study the group’s construal of dreaded diseases and medical conditions in its environment. Working within the tenets of CMT therefore, this study shows how the group uses metaphors to express ideation and tenor in relation to some dreaded diseases and conditions. The study reveals that the Igbo use different conceptual metaphors such as container, journey, leaf, natural/physical force, heavy burden, etc. to frame their understanding of some dreaded diseases and conditions. The diseases and conditions are named/classified according to the narratives around them; the effects of the disease on the skin of the sufferer; the visual impression of the disease on the distant other; the effects of the disease on the mind/brain of the sufferer; the physical effects of the disease on the body of the sufferer; and the assumed causes/sources of the disease. Descriptive and analytical approaches are used in the discussion of primary data. The language the Igbo of Southeastern Nigeria use to express their understanding of their natural world and social relations is chiefly metaphorical, and the names they ascribe to diseases and medical conditions emanate from their understanding of their cultural and social orientations, bodily actions and experiences.
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Hamam, Kusumagani, and Nyilo Purnami. "NEWBORNS HEARING SCREENING WITH OTOACOUSTIC EMISSIONS AND AUDITORY BRAINSTEM RESPONSE." Journal of Community Medicine and Public Health Research 1, no. 1 (June 28, 2020): 1. http://dx.doi.org/10.20473/jcmphr.v1i1.20287.
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Hearing loss in newborns is a serious matter, if it is not quickly diagnosed and starts early intervention, a child will experience social, speech, language, cognitive, and academic impairments. There is a method of hearing screening in newborns, which is divided into two types, universal newborn hearing screening, and targeted newborn screening. Both of these methods use OAEs and ABR as objective examination tools. The hearing screening method varies in each country, this difference is based on the test equipment used, age, frequency, professionals involved in screening, referral procedures, funding, and coverage areas. Indonesia uses two stages of screening, while Italy, America, Nigeria, France, India, and Poland use two to five stages of screening. Hearing screening of newborns using OAEs and ABR has a sensitivity of 100% and specificity of 99,3%.
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Odebunmi, Akin. "“The baby dey CHUK CHUK”." Pragmatics and Society 3, no. 1 (February 13, 2012): 120–48. http://dx.doi.org/10.1075/ps.3.1.05ode.
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Nigerian Pidgin is a popular informal communicative code in Nigerian social, economic and political experience. It is sometimes spoken in formal situations in the hospital setting when participants find it pragmatically convenient. Despite its communicative significance, little research has been carried out on the use of Pidgin in conversational interactions in Nigerian hospitals, a gap this study fills by investigating how Pidgin is used in constructing emotions relating to social and medical conditions in hospitals. Seventy five (75) interactions between doctors and clients in Nigerian Pidgin were sampled; the data analysis was based centrally on relevance theory. Nigerian Pidgin evokes negative and positive emotions. Negative emotions manifest as pain and fear, while positive emotions appear as excitement and relief. Doctors and clients gain access to each other’s intentions through their shared knowledge of Pidgin, their co-construction of ailments, and their contextually based local interactional resources. They thus negotiate emotions as cue-dependent variables that are steered with the help of cognitive processes.
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Fajobi, Eunice. "English Fricative Rendition of Educated Speakers of English from a North-Central City of Nigeria." International Journal of Language and Literary Studies 2, no. 3 (September 11, 2020): 57–79. http://dx.doi.org/10.36892/ijlls.v2i3.321.
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This paper examines the influence of ethnicity on the realization of the English fricatives articulated by selected educated speakers of English from four ethnic groups of Ebira, Igala, Hausa and Okun-Yoruba residing in Lokoja, a North-Central city of Nigeria. Data for the study consist of 1080 tokens elicited from 120 informants. Guided by a synthesis of the theoretical frameworks of Honey’s (1997) Sociophonology and Azevedo’s (1981) Contrastive Phonology, perceptual and acoustic analyses of the data reveal that, although speakers have a tendency to not articulate sounds absent in their phonemic inventory with the dexterity expected of their level of education, co-habitation seems a factor that has robbed off on the speakers’ level of performance in this study: 80% overcame their linguistic challenges to correctly articulate the test items while 30% generally found it difficult to articulate the interdental fricatives /P/ and /D/ and the voiced palato-alveolar fricative /Z/; perhaps, because these sounds are absent in their respective phonemic inventories. The paper submits additionally that, phonology is still resistant to input (cf. Fajobi, 2013), level of education notwithstanding. However, positive social relations could impact positively on language use and competence in any pluralinguistic English as a second language (ESL) environment.
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Njoh, Ambe J. "The segregated city in British and French colonial Africa." Race & Class 49, no. 4 (April 2008): 87–95. http://dx.doi.org/10.1177/03063968080490040602.
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A number of different techniques and rationales were used by the French and British colonial authorities to racially segregate cities in Africa - from the use of planning by-laws requiring European building materials, to the requiring of fluency in European languages in specific areas of towns. Here, the ways in which town planning policies were used to segregate cities in Madagascar, Congo, Guinea, Sierra Leone and Nigeria are considered.
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Mohammad Ali, Habib, Herbert Batta, and Henry C Ogaraku. "Communicating COVID-19 Pandemic on Facebook: Illustrations from Users’ Screenshots from Nigeria and Bangladesh." Asian Journal of Media and Communication 15, no. 1 (April 25, 2021): 1–17. http://dx.doi.org/10.20885/asjmc.vol5.iss1.art1.
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The outbreak of COVID-19 has dented the global public health profile. On the one side, the ubiquity of social media has led to damaging misinformation, fake news, stigmatization, and conspiracy theories. Fortunately, on the other side, the advantageous characteristics of social media and the informational support mechanisms with which they produce social safety valves; are a solid basis to curbing the pandemic. This paper examines the use of social media as a valuable platform to publicly communicate the COVID-19, especially its scientific discourses. This paper focuses on Facebook as a platform amenable to the strategic digital communication of COVID-19. It takes illustrations from screenshots of Facebook users in Nigeria and Bangladesh. Some of the identified strategies include supporting for preventive measures, focusing on solutions, countering fake information, standing against racism and stigmatization, relying on scientific facts, confronting conspiracy theories, dealing with pseudoscience and denials, explaining statistics meaningfully, avoiding the temptation to trivialize and sensationalize, and using local languages.
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Olayemi, Oluwakemi Titilola. "Like as an Approximative Adverb in Formal Quantificational Contexts in Nigerian English Usage." AGOGO: Journal of Humanities 6 (February 15, 2021): 14. http://dx.doi.org/10.46881/ajh.v6i0.232.
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Some of the occurrences of like in Nigerian English usage reveal diverse linguistic dimensions that are different in forms and functions from conventionally known discourse markers. This study investigates the use of like as an approximative adverb in the formal speech situations of selected educated Nigerians with the aim of highlighting the implications that this speech mannerism may hold for English usage in Nigeria. The study adopts Labov's variability theory which explains language variation in relation to social variables. Relevant data on the use of like were drawn from purposively sampled radio and television programmes. Qualitative data were subjected to sociolinguistic analysis while quantitative data were analysed, using frequency count. Findings revealed the occurrence of like as a substitute for the approximative adverb – about. There were structures which showed the occurrence of like alone as a substitute for about; like occurring after for; and like co-occurring with about either side by side or at some point within the sentence or utterance. There were more occurrences of like as a substitute for about in the speech samples of the graduate participants than there were in those of the undergraduate participants. English usage in formal contexts by educated Nigerians reveals that like has an extended meaning in formal contexts as a synonym for the approximative adverb – about – a pattern which is unacceptable in formal English usage.
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Ifukor, Presley A. "Spelling and simulated shibboleths in Nigerian computer-mediated communication." English Today 27, no. 3 (August 18, 2011): 35–42. http://dx.doi.org/10.1017/s0266078411000368.
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Since its coinage by Hiltz and Turoff (1978) the term computer-mediated communication (CMC) has been adapted and broadly conceptualised as interactive communication by and among human beings via networked computers and mobile devices. Several definitions of CMC have been offered in the literature but Herring's (2007) definition of CMC as ‘predominantly text-based human–human interaction mediated by networked computers or mobile telephony’ is adopted in this article because it stresses the textual aspect of the communicative interaction and accommodates all forms of textual language use mediated by the Internet, the World Wide Web and mobile technologies. This approach to CMC focuses on the production, transmission and exchange of naturally-occurring text-based human language and highlights the fact that human beings (as opposed to automated or artificial systems) are both the agents or initiators and recipients of the communication under investigation. Although communication is not unique to humans, the ability to use human language for meaningful social interactions is the exclusive preserve of the human species. Thus the perspective human beings bring to virtual interactions is accounted for in CMC. Internet interlocutors (also known as online interactants, netizens or textizens in the case of regular SMS texts composers/senders) employ textual data to convey and exchange their thoughts, opinions, observations, feelings as well as messages from other people or sources (Ifukor, 2011). These interactive possibilities make CMC a technology, medium, and engine of social relations (Jones, 1995:11) and language use is at the core.
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Adesoye, Ronke Eunice. "Phonological distortion as a humorous strategy in Folarin Falana’s comedy skits." European Journal of Humour Research 6, no. 4 (December 30, 2018): 60. http://dx.doi.org/10.7592/ejhr2018.6.4.adesoye.
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Various studies exist on the social functions of humour and such studies have been carried out in diverse fields that range from the humanities to the sciences. In linguistics specifically, research shows that humour has been studied from the perspectives of syntax, pragmatics and semantics; moreover, there is a dearth of studies on the creation of humour through phonological processes. Therefore, this study aims to investigate humour and how it is achieved using phonological processes. The study engages mainly qualitative methods of analysis. Five comedy skits were purposively selected from Folarin Falana’s (Falz the Bahd Guy) eleven collections. These were chosen on the basis of their internet popularity among Nigerians; this popularity was determined on the basis of the rates of downloading the skits. McGraw & Warren’s (2010) Benign Violation Theory was used to account for the phonological violations in the comedies. The various phonological processes that were violated include liaison, deletion, insertion, monophthongisation, coalescence and vowel strengthening. It is argued that the phonological distortions are deliberately made to achieve humour in these Nigerian comedies, especially when the high educational level of the artist is considered. Also, there anti-Anglicism and pro-Nigerianism in the data as the artist identifies himself with Nigeria(ns) and creates a niche for himself in the entertainment industry using the phonological peculiarities among Nigerians’ language use, especially the Yoruba tribe. He also creates different personalities to project different messages which are not only peculiar to Nigeria but to the world, using these personalities to portray people’s feelings and views of the world and how these influence their attitudes.
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Yokossi, Daniel T., and Léonard A. Koussouhon. "Adichie’s Thematic Construction of a Post-Colonial Nigerian Nation-State in Two Excerpts from Her Purple Hibiscus: An Experiential Meaning Scrutiny." Mediterranean Journal of Social Sciences 9, no. 1 (January 1, 2018): 81–90. http://dx.doi.org/10.2478/mjss-2018-0008.
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Abstract This article digs into Adichie’s world view of the post-colonial Nigeria via her use of the English language in two extracts culled from her Purple Hibiscus. To go into details, the study examines how Adichie makes use of particular types of transitivity patterns to weave into her text her thematic construction of Nigeria after independence. To this end, the Experiential Meaning has been used as a theoretical lens given that the exploration of the transitivity properties in/of a text can provide a full insight into how the writer encodes his/her experience of the world therein as advocated by Systemic Functional Linguistics scholars like Halliday (1971/1976), and his followers Hassan (1985/1989), Eggins (2004), and Matthiessen (2004/2006). As a matter of fact, the study offers a linguistic analysis of the selected extracts, a summary of the findings, and the ensuing interpretation. Actually, the interpretation of the findings has revealed that Adichie has encoded tremendous meanings through her outstanding use of such process types as material, mental and verbal processes. The distribution of these key processes in the analyzed extracts per participant has also highlighted both some of the author's key characters and to what extent these latter ones embody her perceptions of the social, religious and political issues that she artistically tries to castigate in her novel under examination. The study ultimately opens up to further explorations embracing such other fields of the Systemic Functional Linguistics as the interpersonal and textual meanings.
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Odeh, Bestman Esegbuyiota, Linda, Abugu, Jacinta Ukamaka Eze, Juliana Ginika Mamah, and Augustina Ngozi Eze. "Non-verbal Communication Used by Parents to Their Children in Presence of Visitors in Ovoko." Journal of Language Teaching and Research 12, no. 4 (July 1, 2021): 533–42. http://dx.doi.org/10.17507/jltr.1204.03.
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This study examines the use of non-verbal communication by parents to their children in presence of visitors in Ovoko speech community, Enugu state, Nigeria. The specific objectives of the study are: to identify various body communication signs used by parents to their children in presence of visitors and to provide the interpretations in the speech community under study. Primary methods of data collection are adopted which is observation and interview. From the pictures gathered from the field, a total of ten (10) facial and body expressions are selected for analysis in this study. The study adopts the social semiotic theory as a theoretical framework for its analysis. The study identifies various body signs used by parents to their children. It further reveals that all expressions used by the population have meanings attached to them. The study therefore, recommends that a study of the children’s interpretation and opinion of the parents’ body expression is a worthwhile academic undertaking in other to ascertain if the right perlocutionary response to the sign is always achieved.
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Iyorza, Stanislaus, and Leonard Ojorgu. "Change Communication Strategy in Media Campaigns and Covid-19 Rising Infections in Nigeria." International Journal of Humanities and Innovation (IJHI) 3, no. 3 (October 29, 2020): 101–8. http://dx.doi.org/10.33750/ijhi.v3i2.85.
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This paper seeks to investigate the relationship between change communication approaches and rising infections in Covid-19 in Nigeria. There are heavily sponsored media campaigns for disease prevention in forms of media advocacy and social mobilization by media organizations, Government and Non-Governmental Organizations, but cases of infections have been on the steady rise. Being correlational research, this study adopts a survey design, using quantitative and qualitative methods to elicit data from the study population. The population of this study included five (5) university Professors and three (3) media practitioners who responded in a personal communication on why media campaign for disease prevention is not as successful as intended, and 334 respondents whose reactions to the change communication approaches in media campaigns in cases of Covid-19 were examined. Findings revealed that most Nigerians were not responding adequately to the change communication strategy and preventive message campaign appeals to wash their hands thoroughly under running water, avoid crowded spaces, and use hand sanitizers. Findings also revealed that the non-availability of the materials and products such as running taps and the high cost of hand sanitizers militated against the people's ability to act. The study recommended that the Federal Government make available all that the people needed to comply with the messages by creating the deserved enabling environment. At the same time, communication strategists should use the appropriate language and appeals that are compatible with the plight of the people.
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Carvalho Neto, Antonio, Fernanda Versiani, Kelly Pellizari, Carolina Mota-Santos, and Gustavo Abreu. "LATIN AMERICAN, AFRICAN AND ASIAN IMMIGRANTS WORKING IN BRAZILIAN ORGANIZATIONS: FACING THE LANGUAGE BARRIER." Revista Economia & Gestão 20, no. 55 (August 31, 2020): 87–101. http://dx.doi.org/10.5752/p.1984-6606.2020v20n55p87-101.
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Since 2010 around half a million immigrants entered Brazil. This paper aims to describe their experience facing the Portuguese language barrier in the Brazilian labor market. Language here is understood as spoken, written and body language. The South-to-South approach here proposed differs from most of the literature, based mainly on studies South-to-North oriented. During six field visits the research group observed the arrival in Brazil, the hiring process and the experience of 34 immigrants from Haiti, Bolivia, Venezuela, Angola, Nigeria, Togo, Iraq and Yemen working within ten Brazilian firms that hired them. Besides the observation technique, these immigrants, social workers, employers and Brazilian co-workers were interviewed. The employers emphasized the immigrants` enthusiasm, willingness to learn and dedication to work. The immigrants said they were well received and emphasized the use of Google Translator, mimicry and drawings to communicate. The employers said they used these same creative ways to teach the work activities to the immigrants as well as placing the immigrant next to another Brazilian worker who performed the same set of tasks so that the immigrant would learn by looking. Few complaints about lack of patience of Brazilian co-workers and lack of dedication of the immigrants to learn Portuguese were registered.
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Chimuanya, Lily, Christopher Awonuga, and Innocent Chiluwa. "Lexical trends in Facebook and Twitter texts of selected Nigerian Pentecostal churches: A stylistic inquiry." Semiotica 2018, no. 224 (September 25, 2018): 45–83. http://dx.doi.org/10.1515/sem-2016-0197.
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Abstract The influx of religious activities and religious discourse on the Internet has made it pertinent to examine the fundamental roles of language in the expression, presentation, understanding, and advancement of any set of religious beliefs and practices. One main aspect of online religious activities that continues to arrest the attention of scholars is the uniqueness of language used by religious practitioners. For instance, new linguistic strategies and devices have emerged as a result of bending language to suit trends on a new medium. The emergence of the Information Communication Technology (ICT) in the twenty-first century has also resulted in the manifestation of computer-mediated communication, with its attendant pervasive new forms of language and practices. Nigerian Pentecostal churches have used the Internet, especially the social media such as Facebook and Twitter, in propagating their doctrines. This study identifies emerging lexical trends in the way six Nigerian Pentecostal churches use language in extending their practices on the new media and submits that such innovations are leading up to the birth of a new cyber-variety of Nigerian English.
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Targema, Tordue Simon, and Joseph M. Lucas. "Hate Speech in Readers’ Comments and the challenge of Democratic Consolidation in Nigeria: A Critical Analysis." Jurnal Pengajian Media Malaysia 20, no. 2 (December 1, 2018): 23–38. http://dx.doi.org/10.22452/jpmm.vol20no2.3.
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Hate speech is among the most significant communication issues that preoccupy the agenda of relevant governmental agencies and media analysts in contemporary Nigeria. It is an unfortunate phenomenon that manifests in the public sphere, and is fast threatening the fragile democracy which the country is struggling to consolidate. Against this backdrop, this study investigates the nature of readers’ comments on online news sites in the country, their place within the context of hate speech rhetoric, and their implication on democratic consolidation in the country. Hinged on the Social Responsibility Theory, the study employs two research methods- Critical Discourse Analysis (CDA) and content analysis to investigate the manifestation of hate speech in online readers’ comments. Population of the study comprises 2,530 comments, generated from ten stories on prominent online news platforms in the country. From these, a sample of 250 comments (10% of the population) has been selected systematically for closer examination. Findings reveal that, although quantitatively, positive comments dominate the study population (comprising 60% while negative comments account for the remaining 40%), qualitatively, the trend of discussion is disturbing, as commentators employ the use of hate language, verbal assault, name calling, insults and derogatory words to describe subjects. To this end, the study concludes that readers need to exhibit a high sense of responsibility in the course of interaction on the online comments platforms. Where such responsibility is not self-enforced by commentators, news platforms should remove comments that contain venomous hate language in the interest of national unity, democracy and development.
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Uwen, God’sgift Ogban, and Eno Grace Nta. "Nigerian English Usage in Literature: A Sociolinguistic Study of Wole Soyinka’s The Beatification of Area Boy." English Linguistics Research 10, no. 1 (March 27, 2021): 56. http://dx.doi.org/10.5430/elr.v10n1p56.
Full textAbstract:
This paper examined the imbalances created by social situations and captured in the English language usage by the characters in Wole Soyinka’s The beatification of area boy. The play, set in the busy city of Lagos, is a theatrical typification of the Nigerian society that creates variety differentiation in language use. The sociolinguistic data for the analysis were extracted from the primary text. The findings indicate that, in the play, Soyinka succinctly displays characters as linguistic pointers to showcase the peculiarities in Nigerian English usage that differentiate the linguistic behaviours of Nigerians from other Englishes. The study reveals the categorisation of the ‘spoken’ varieties into Nigerian Pidgin, Incipient bilingual, Local colour variety and the Nigerian literary variety. These features which manifest at the phonological, semantic, lexical, syntactic and pragmatic levels altogether combine to represent the typical linguistic situation in a non-native speaker environment. The linguistic variations, when juxtaposed with sociolinguistic variables, explicitly express the domestic adaptations and modifications in English language usage suggestive of the playwright’s representation of the Nigerian multilingual society.
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Obiyan, Mary O., Atinuke O. Olaleye, Macellina Y. Ijadunola, and Morenike O. Folayan. "The body cannot be cheated: sexual practices and modern contraceptive use among street-involved young people in two South West States in Nigeria." AAS Open Research 4 (August 4, 2021): 41. http://dx.doi.org/10.12688/aasopenres.13241.1.
Full textAbstract:
Background: Young people aged 10-24 years constitute about one-third of the total population of Nigeria. Street-involved young people (SIYP) face a double burden of living condition instability and lack of adequate parental monitoring. This leaves them vulnerable to poor sexual and reproductive health (SRH) choices and behaviour. Risky sexual behaviour with poor access to SRH information and interventions increases their vulnerability to adverse SRH outcomes. This study explored the use of modern contraceptives and sexual practices among male and female SIYP (10-24 years) in Nigeria. Methods: This qualitative study used an exploratory research design to guide the development of the focus group discussion (FGD) and in-depth interview (IDI) guides. Participants were asked questions on background information, lived experiences and SRH practices. The FGDs were stratified by sex and age. Both FGD discussions and IDI interviews were recoded; transcripts were transcribed and translated from local dialect into English language. Content analysis was conducted thematically with the aid of NVivo. Results: In total, 17 IDIs and 11 FGDs were conducted among SIYP aged 10-24 years. The total number of respondents interviewed was 109. There is high awareness of modern contraceptives among SIYP; the commonly known method was condom with a few also aware of emergency contraceptives pills. However, participants reported low use of modern contraceptives. The common reasons alluded for not using condoms were reduced sexual pleasure, cost and associated myths. The five themes that emerged under sexual practices of SIYP included early age at first sexual encounter, multiple sex partners, transactional sex, same-sex relationships, and transactional sex. Conclusions: There is low utilization of contraceptives by SIYP against the background of their high-risk sexual practices. SIYP would benefit from free contraceptive education, social safety nets and interventions to dissuade them from transactional sex and other unhealthy sexual practices.
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Uduji, Joseph I., and Elda N. Okolo-Obasi. "Corporate social responsibility initiatives in Nigeria and rural women livestock keepers in oil host communities." Social Responsibility Journal 15, no. 8 (November 4, 2019): 1008–32. http://dx.doi.org/10.1108/srj-01-2018-0025.
Full textAbstract:
Purpose The purpose of this paper is to critically examine the multinational oil companies’ (MOCs) corporate social responsibility (CSR) initiatives in Nigeria. Its special focus is to investigate the impact of the global memorandum of understanding (GMoU) on rural women livestock keepers in the oil producing communities. Design/methodology/approach This paper uses a quantitative methodology. Data were collected from primary sources using participatory rural appraisal technique. The use of participatory research technique in collecting CSR impact data especially as it concerns the small-scale women livestock keeper is based on the fact that it involves the people being studied, and their views on all the issues are paramount. The primary tool used for household survey (collection of the primary data) is a structured questionnaire which is divided into two sections. Section one of the instrument elicited information on the socio-economic characteristics of respondent, while the other section elicited information on the research questions. Both descriptive and inferential statistics were used to analyze the data so as to answer the research questions and test the hypothesis. To answer the research questions, descriptive statistics of measurement of central tendency was used, and the results were presented in tables and charts. While in testing the hypothesis, inferential statistical tool-estimation of logit model (of receipt and non-receipt of MOCs CSR through the GMoU by rural women livestock keepers as function of selected socio-economic and domestic empowerment variables) was used. Findings The findings show that GMoU model is gender insensitive as rural women rarely have direct access to livestock interventions except through their husband or adult sons, which is attributed to the cultural and traditional context of the people, anchored in beliefs, norms and practices that breed discrimination and gender gap in the rural societies. Research limitations/implications The structured questionnaire was directly administered by the researchers with the help of local research assistants. The use of local research assistants was because of the inability of the researchers to speak the different local languages and dialects of the many ethnic groups of Ijaws, Ogonis, Ikweres, Etches, Ekpeyes, Ogbas, Engennes, Obolos, Isokos, Nembes, Okirikas, Kalabaris, Urhobos, Iteskiris, Igbos, Ika-Igbos, Ndonis, Orons, Ibenos, Yorubas, Ibibios, Anangs, Efiks, Bekwarras, Binis, Eshans, Etsakos, Owans, Itigidis, Epies, Akokoedos, Yakkurs, etc., in the sampled rural communities. Practical implications If the rural women do not feel GMoUs efforts to eliminate discrimination and promote equality in the livestock sector, feminized poverty would create a hostile environment for MOCs in the region. Social implications The livestock development in Nigeria can only succeed if CSR is able to draw on all the resources and talents and if rural women are able to participate fully in the GMoUs intervention plans and programs. Originality/value This research contributes to gender debate in livestock keeping from CSR perspectives in developing countries and rational for demands for social projects by host communities. It concludes that business has an obligation to help in solving problems of public concern, and that CSR priorities in Africa should be aimed toward addressing the peculiarity of the socio-economic development challenges of the country and be informed by socio-cultural influences.
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Aliyu, Muhammad Mukhtar, and Gambo A. Danladi. "Attitude of Hausa ESL Secondary School Students Towards Spelling and Writing in English." International Journal of Language Teaching and Education 2, no. 3 (December 1, 2018): 184–94. http://dx.doi.org/10.22437/ijolte.v2i3.5908.
Full textAbstract:
Writing skill is described as an essential language tool for students. Studies have shown that Hausa ESL secondary school students commit various errors in their writing in English. Various factors have been identified as responsible for the problems. However, the students’ attitude towards spelling and writing has not been investigated. It is believed that students’ attitude plays an important role in motivating and influencing their second-language learning. Therefore, the aim of this study is to explore the attitude and perception of Hausa ESL secondary school students towards English spelling and writing. The study adopts a survey research design where an intact class of 75 students from a secondary school in north-eastern Nigeria was selected. To collect the data for the study, a questionnaire was employed. The questionnaire comprises two sections: (i) attitudes toward English spelling and (ii) attitudes toward writing in English which include four writing purposes: (a) School Use, (b) Social Use, (c) Official Use, and (d) Creativity. Findings of the study revealed that the participants have a moderate positive attitude and perception towards English spelling and writing. The findings also indicated that the students’ attitude toward the School Use of English is the highest, whereas their Creativity in writing has the lowest means among the four purposes. In addition, the study revealed that there is a significant positive relationship between the participants’ attitude towards spelling and writing. To enhance students’ creative writing and thinking skills, the study suggests that literature in English should be made compulsory to all secondary school students. Story-reading and creative writing should be incorporated into the curriculum. Other extracurricular activities such as spelling completion should be organised to help the students.
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Шарма Сушіл Кумар. "The Tower of Babble: Mother Tongue and Multilingualism in India." East European Journal of Psycholinguistics 4, no. 1 (June 27, 2017): 188–204. http://dx.doi.org/10.29038/eejpl.2017.4.1.sha.
Full textAbstract:
Since ancient times India has been a multilingual society and languages in India have thrived though at times many races and religions came into conflict. The states in modern India were reorganised on linguistic basis in 1956 yet in contrast to the European notion of one language one nation, majority of the states have more than one official language. The Linguistic Survey of India (LSI) conducted by Grierson between 1866 and 1927 identified 179 languages and 544 dialects. The first post-independence Indian census after (1951) listed 845 languages including dialects. The 1991 Census identified 216 mother tongues were identified while in 2001 their number was 234. The three-language formula devised to maintain the multilingual character of the nation and paying due attention to the importance of mother tongue is widely accepted in the country in imparting the education at primary and secondary levels. However, higher education system in India impedes multilingualism. According the Constitution it is imperative on the “Union to promote the spread of the Hindi language, to develop it so that it may serve as a medium of expression for all the elements of the composite culture of India … by drawing, wherever necessary or desirable, for its vocabulary, primarily on Sanskrit and secondarily on other languages.” However, the books translated into Hindi mainly from English have found favour with neither the students nor the teachers. On the other hand the predominance of English in various competitive examinations has caused social discontent leading to mass protests and cases have been filed in the High Courts and the Supreme Court against linguistic imperialism of English and Hindi. The governments may channelize the languages but in a democratic set up it is ultimately the will of the people that prevails. Some languages are bound to suffer a heavy casualty both in the short and long runs in the process.
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Akinbode, Oluwole. "A Pragmatic Analysis of Selected Obituaries In Nigerian Newspapers." AGOGO: Journal of Humanities 6 (February 15, 2021): 20. http://dx.doi.org/10.46881/ajh.v6i0.233.
Full textAbstract:
Since the inception of Pragmatics as an independent approach to meaning has independent linguistic study, the approach to meaning has encountered an enormous change. Meaning has been perceived beyond the sentence level. The aim of this paper was to do a pragmatic analysis of selected obituaries in Nigerian newspapers; Nigerian Tribune, The Nation and The Punch. These papers were purposively selected because obituaries were regularly published and publicized through them in a mournful manner and this called for a critical linguistic study by analyzing the mournful use of language with a view to finding out their effects on the decoders. The study of language has been extended significantly beyond mere description of linguistic properties to the various ways which individual communicators convey meanings in different socio-cultural contexts. The theoretical framework for this study is pragmatics. This is because pragmatics has been able to account for social meanings and give new insights to the understanding of literary texts and thus, helping in formulating strategies for the teaching and learning of language. Three Nigerian newspapers namely Nigerian Tribune, The Nation and the Punch were purposively selected for data collection. Relevant texts on obituaries were extracted from them and were critically analyzed for the purpose of this study. It was found out that relatives and friends of the deceased publicized the death of the deceased as memories and sympathy for the departed souls. It is recommended that obituaries should be used for the teaching and learning of English as a Second Language because funerals and obituaries are a significant aspect of African culture.
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Samoh Yong, Marinus. "Abbreviations/Acronyms and Neologisms in English and French WhatsApp Communication: A Comparative Study and Implications for Translation." English Language Teaching and Linguistics Studies 1, no. 2 (October 16, 2019): p99. http://dx.doi.org/10.22158/eltls.v1n2p99.
Full textAbstract:
Since the invention of the Internet in 1962 when J. C. R Licklider of MIT presented the first recorded description of the social interactions that could be enabled through networking in his Galactic Network concept, what has come to be known as social media has gained a lot of prominence and momentum in the dissemination of information. Prior to the dawn of the Internet age other communication tools like the telegraph, telephone, radio, and computer had served as precursors. A tool of immeasurable capabilities, the Internet is also a medium for collaboration and interaction between individuals and their computers without regard for geographic location. Other social media tools that have boarded this 20th Century information superhighway wagon include Yahoo co-founded by Jerry Yang and David Filo in 1994, Facebook co-founded mainly by Mark Zuckerbeg in 2004, Twitter by Jack Dorsey in 2006, WhatsApp by Jan Koum and Brian Acton in 2009 and Instagram by Kevin Systrom in 2010. Our focus in this paper is on the use of WhatsApp as a social media tool. Adjudged one of the fastest and easiest to use, people of all walks of life have taken full advantage of it. Our aim in this paper is to examine how it has impacted on the use of English and French by Anglophones and Francophones in Nigeria and Cameroon so far as neologisms and abbreviations are concerned. Our approach which is comparative in nature has as its principal tenet the implications for translation to and from the two languages involved in this study.
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Adeyemi, Remilekun Iyabo. "I’m part of the collective: exploring the influence of L1 culture on communal representation through the use of we, us and our in Nigerian undergraduates’ written texts." Journal for Language Teaching 53, no. 2 (March 3, 2021): 53–71. http://dx.doi.org/10.4314/jlt.v53i2.3.
Full textAbstract:
This study explores the influence of L1 culture on Nigerian tertiary learners’ use of first-person plural personal pronouns we, us and our in written texts to indicate the collective, i.e., the writers’ social community. The quantitative and semantic analysis of the learners’ use of the pronouns was done using the Nigerian learner English corpus (NLEC) in comparison to Louvain corpus of native English student essays (LOCNESS). The quantitative analysis indicates the overuse of first-person plural pronouns by Nigerian learners compared to their LOCNESS counterparts. The study reports on the semantic analysis and reveals that the learners’ overuse of these pronouns can be traced to their cultural background of collective shared experience, communality, inclusiveness and solidarity. This is evident in the collocates of the pronouns, e.g., ‘we live,’ ‘we have,’ ‘technology has helped us,’' ‘it gives us’, ‘our society,’ ‘our nation.’ The student-writers’ use of these pronouns indicates their involvement in issues of discourse and they emphasize collective experience. The findings of the study confirm writers make discoursal choices that align them with their L1 community which is traceable in their L2 written texts.
Keywords: pronouns; culture; undergraduates; academic writing; student-writers; second language
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Uduji, Joseph Ikechukwu, and Elda Nduka Okolo-Obasi. "Youth empowerment in non-timber forest products (NTFPs) of sub-Saharan Africa: the role of corporate social responsibility in Niger Delta, Nigeria." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 5 (November 29, 2019): 729–52. http://dx.doi.org/10.1108/jec-08-2017-0066.
Full textAbstract:
Purpose The purpose of this paper is to critically examine the multinational oil companies’ (MOCs’) corporate social responsibility (CSR) initiatives in Nigeria. Its special focus is to investigate the impact of Global Memorandum of Understandings (GMOUs) on rural young people involved in non-timber forest products (NTFPs) for sustainable livelihood in Niger Delta, Nigeria. Design/methodology/approach Data for this study were collected from primary sources, using participatory rural appraisal technique of semi-structured interview questionnaire. The use of participatory research techniques in collecting CSR impact data especially as it concerns the rural young people is because it involves the people being studied, and their views on all the issues are paramount. Both descriptive and inferential statistics were used to analyse the data. Inferential statistical tool – estimation of logit model was used to test the two research hypothesis. Findings The results indicate that GMoUs have not given adequate attention to young people as a special target sub-group who live in rural areas and depend mostly on NTFPs. Results also show that a number of factors hindering rural young people from the use and development of NTFPs include a policy vacuum, non-destructive harvesting, and destruction of natural habitats, bushfires, population growths and high demands. Research limitations/implications The semi-structured interview questionnaire was directly administered by the researchers with the help of research assistants. The use of local research assistants was because of the inability of the researchers to speak the different local languages and dialects of the many ethnic groups of Ijaws, Ogonis, Ikweres, Etches, Ekpeyes, Ogbas, Engennes, Obolos, Isokos, Nembes, Okirikas, Kalabaris, Urhobos, Iteskiris, Igbos, Ika-Igbos, Ndonis, Orons, Ibenos, Yorubas, Ibibios, Anangs, Efiks, Bekwarras, Binis, Eshans, Etsakos, Owans, Itigidis, Epies, Akokoedos, Yakkurs, etc., in the sampled rural communities. Practical implications An appropriate GMoU-intervention framework for sustainable promotion of NTFPs, domestication of NFTPs, improving harvesting and processing techniques are necessary to facilitate good security, reduction of poverty and improved livelihoods, particularly for the economically-marginalized and forest-dependent rural young people is imperative. Social implications Sustainable livelihoods of the forest-dependent rural young people in sub-Saharan Africa would require some focussed CSR interventions on the NTFPs for sustainable livelihood. Facilities pertaining to storage, grading, processing and value addition through the convergence of existing schemes and programmes should be promoted and created. MOCs are in a position to empower the rural young people with information about the market, policy and products to enable the rural people strategizing and accessing returns from NTFPs in sub-Saharan Africa. Originality/value This research adds to the literature on multinational enterprises’ CSR initiatives in developing countries and rationale for demands for social projects by host communities. It concludes that business has an obligation to help in solving problems of sustainable livelihood.