Relevant bibliographies by topics / Social marketing campaign

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social marketing campaign'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Social marketing campaign"

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Wettstein, Dominic, and L. Suzanne Suggs. "Is it social marketing? The benchmarks meet the social marketing indicator." Journal of Social Marketing 6, no. 1 (January 4, 2016): 2–17. http://dx.doi.org/10.1108/jsocm-05-2014-0034.

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Purpose – This paper aims to describe the comparison of two tools in assessing social marketing campaigns. Design/methodology/approach – Using data collected from the campaign planners of 31 alcohol misuse prevention campaigns, two tools were compared; the Social Marketing Indicator (SMI) and Andreasen’s Benchmark Criteria. Findings – In the case of the benchmarks, 26 per cent of the campaigns fulfilled four or more criteria and no criterion was fulfilled by more than 70 per cent. The main differences between current practices and social marketing are the often-missing segmentation and an explicit exchange. The SMI found a lower degree of resemblance between current practices and social marketing. In this case, the major differences lie in the use of behavioral theory and the absence of an exchange. Research limitations/implications – The SMI allows a more precise description of an intervention. This represents an advantage, as a campaign’s resemblance to social marketing can be reported by directly pointing out the process steps that make the difference. This is important for understanding the research evidence base in social marketing. Practical implications – Although the benchmark criteria are based on a conceptual approach, the SMI is built around a core procedure. The SMI can thus help program planners from the onset of a project to make sure they do social marketing as it is defined. Originality/value – This is the first empirical test comparing a new tool against the well-established, frequently critiqued, Benchmark Criteria, in gauging “social marketing” practice in health campaigns.
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Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.

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Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.
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Groeger, Lars, and Francis Buttle. "Word-of-mouth marketing." European Journal of Marketing 48, no. 7/8 (July 8, 2014): 1186–208. http://dx.doi.org/10.1108/ejm-02-2012-0086.

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Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field study is conducted on a real-life WOMM campaign. Data are collected from two generations of campaign participants using a custom-built Facebook app and subjected to social network analysis (SNA). We compare our theoretically informed measure of campaign reach with industry standard practice. Findings – Standard metrics for WOMM campaigns assume campaign reach equates to the number of campaign-related conversations. These metrics fail to allow for the possibility that some participants may be exposed multiple times to campaign-related messaging. In this exploratory field study, standard metrics overestimate campaign reach by 57.5 per cent. The campaign is also significantly less efficient in terms of cost-per-conversation. SNA shows that multiple exposures are associated with transitivity and tie strength. Multiple exposures mean that the total number of campaign-related conversations cannot be regarded as equivalent to the number of individuals reached. Research limitations/implications – SNA provides a sound theoretical foundation for the critique of current WOMM measurement practices. Two social-structural network attributes – transitivity and tie strength – inform our critique. A single WOMM campaign provides the field study context. Practical implications – The findings have significant implications for the development and deployment of WOMM effectiveness and efficiency metrics and are relevant to WOMM agencies, agency clients and the Word-of-Mouth Marketing Association. Originality/value – This is the largest field study of its kind having collected data on >5,000 WOMM campaign-related conversations. Participants specified precisely whom they spoke to about the campaign and the strength of that social tie. This is the first SNA-informed critique of standard WOMM campaign measurement practices and first quantification of offline multiple exposures to a WOMM campaign. We demonstrate how standard campaign metrics are based on the false assumption that word-of-mouth flows exclusively along intransitive ties.
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Harmon, Jennifer, and Kelly L. Reddy-Best. "Fashion social marketing: Analysing reactions to Lane Bryant's #PlusIsEqual." Fashion, Style & Popular Culture 7, no. 2 (March 1, 2020): 333–50. http://dx.doi.org/10.1386/fspc_00022_1.

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Abstract In 2015, Lane Bryant, one of the first plus-size retailers, launched #PlusIsEqual, a social-marketing campaign to promote equality for fat bodies. Before this campaign, the intersections of social causes and marketing were largely absent from the fashion media landscape. The purpose of this study was to analyse the reaction to Lane Bryant's campaign by following and analysing the Twitter hashtag and campaign website for six months. Notions of the fat body as beautiful were met mostly with positive reactions, which highlights how users who engaged with the campaign, who themselves may have been overweight or plus-size individuals, could experience positive outcomes related to viewing such models and ideas in future-related campaigns.
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Murumets, K., C. Costas-Bradstreet, T. Berry, C. Craig, S. Deshpande, G. Faulkner, A. Latimer, R. Rhodes, J. Spence, and M. Tremblay. "Think again: Social marketing campaign." Journal of Science and Medicine in Sport 15 (December 2012): S205. http://dx.doi.org/10.1016/j.jsams.2012.11.500.

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Borden, D. Scott, and L. Suzanne Suggs. "Strategically Leveraging Humor in Social Marketing Campaigns." Social Marketing Quarterly 25, no. 3 (June 2, 2019): 193–208. http://dx.doi.org/10.1177/1524500419854068.

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Classic and social marketing research has described some of the benefits of using humor. However, while these studies have strongly recommended the strategy, little has been reported on why practitioners have, or could, leverage humor to reach campaign goals. Addressing this need, the use of humor in 15 social marketing campaigns was investigated. Three of these campaigns were selected, aiming to promote water-efficient behavior, and examined in greater depth to highlight findings. Campaign planners were interviewed to understand their choice in strategy, objectives of their campaigns, and results achieved. Results show humor has been leveraged to target a variety of behaviors in the areas of health, social equity, environment, and education. The examples followed many recommendations within previous research. However, newly described applications of humor in these campaigns included minimizing the competing behavior, endearing an audience to the messenger, and reducing tensions around a contentious issue. This article concludes with a discussion of how these applications can be successfully leveraged and potential associated pitfalls and ethical issues that may arise from the use of humor.
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Păvăloaia, Vasile-Daniel, Ionuț-Daniel Anastasiei, and Doina Fotache. "Social Media and E-mail Marketing Campaigns: Symmetry versus Convergence." Symmetry 12, no. 12 (November 25, 2020): 1940. http://dx.doi.org/10.3390/sym12121940.

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Companies use social business intelligence (SBI) to identify and collect strategically significant information from a wide range of publicly available data sources, such as social media (SM). This study is an SBI-driven analysis of a company operating in the insurance sector. It underlines the contribution of SBI technology to sustainable profitability of a company by using an optimized marketing campaign on Facebook, in symmetry with a traditional e-mail campaign. Starting from a campaign on SM, the study identified a client portfolio, processed data, and applied a set of statistical methods, such as the index and the statistical significance (T-test), which later enabled the authors to validate research hypotheses (RH), and led to relevant business decisions. The study outlines the preferences of the selected group of companies for the manner in which they run a marketing campaign on SM in symmetry with an e-mail-run campaign. Although the study focused on the practical field of insurance, the suggested model can be used by any company of any industry proving that BI technologies is the nexus of collecting and interpreting results that are essential, globally applicable, and lead to sustainable development of companies operating in the age of globalization. The results of the study prove that symmetrical unfolding (time and opportunity symmetry) of SM marketing campaigns, and using email, could lead to better results compared to two separate marketing campaigns. Moreover, the outcomes of both campaigns showed convergence on SBI platforms, which led to higher efficiency of management of preferences of campaign beneficiaries in the insurance sector.
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Rosidah, Rosidah. "Analysis of Social Marketing for Anti-Corruption Campaign: Case Study of Film “Kita Versus Korupsi”." Humaniora 3, no. 1 (April 30, 2012): 181. http://dx.doi.org/10.21512/humaniora.v3i1.3248.

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The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anti-corruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.
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Rubenstein, Lisa, Stephanie Dukes, Carolyn Fearing, Brenda K. Foster, Kirstin Painter, Abram Rosenblatt, and Wendy Rubin. "A Case Study for Social Marketing." Social Marketing Quarterly 24, no. 3 (August 2, 2018): 132–50. http://dx.doi.org/10.1177/1524500418788298.

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It is only recently that health providers, policy makers, researchers, and the public have begun to focus on the importance of the mental health needs of children, youth, and young adults. There is a growing understanding that children’s mental health issues must be addressed early to improve behavioral health outcomes for children and decrease or prevent problems later in life for the child, his or her family, and the community as a whole. The Caring for Every Child’s Mental Health Campaign (Campaign) is a social marketing program funded by the Substance Abuse and Mental Health Services Administration (SAMHSA), a federal agency within the U.S. Department of Health and Human Services that improves the nation’s behavioral health, with a mission of reducing the impact of substance abuse and mental illness in communities across the country. The Campaign’s goals are to increase awareness of children’s mental health issues and promote the development, expansion, and sustainability of innovative approaches to delivering community mental health services for children and youth with mental disorders. The Campaign addresses these goals by providing social marketing training and technical assistance to federally funded grantees in local communities. The Campaign and the grantees are funded through SAMHSA’s Comprehensive Community Mental Health Services for Children and Their Families Program. The purpose of this article is to inform professionals in the field of social marketing about how a program at the national level provides support to local, state, tribal, and territorial grantees to facilitate grassroots systems change using a social marketing approach.
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Prashar, Sanjeev, Harvinder Singh, and Kara Shri Nishanth. "Mumbai Indians: a case on social media marketing." Emerald Emerging Markets Case Studies 3, no. 5 (November 14, 2013): 1–10. http://dx.doi.org/10.1108/eemcs-02-2013-0014.

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Subject area The courses prominent in this context are: social media marketing, integrated marketing communication, internet marketing. For the students of internet marketing, the case may be focussed on understanding the dynamics of social media marketing. Study level/applicability The case shall be administered among students pursuing their post graduate degree in management. Case overview The case reflects the importance of social media marketing and various successful campaign activities led by Mumbai Indians. It highlights how companies can connect with audience vide social media that provides instant feedback and direct connection with the target audience. The strategic frame that can be used to organize the campaign has been suggested by the authors in teaching notes, besides evolving the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel. Expected learning outcomes The case may be focused on understanding the dynamics of social media marketing. Management students would have a huge learning in terms of how social media campaigns are developed and effectiveness of social media campaigns. The case explains the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel which would be a learning for student studying online marketing. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Dissertations / Theses on the topic "Social marketing campaign"

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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020
Cataloged from the official PDF of thesis.
Includes bibliographical references (pages 39-41).
Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching, instant messaging, sharing and commenting. With development of social media, social media became a well adopted channel for marketers to build brand awareness, launch new products, engage with target audience, source qualified leads in a fast and efficient manner. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. There have not been a lot of research focusing on the impact of social media marketing on these platforms on consumer buying behaviors.
Thus, the writer aims to provide companies with recommendations on developing their social media strategies through this research. In order to achieve the goal, the author first reviewed and referenced research completed to understand how social identity theory, individualism vs. collectivism cultures impact consumers' buying behaviors; investigated how co-creation, virtual community transformed consumers' interaction with one and another; and compared consumers' different reactions to content marketing, sponsored content together with user generated content. With understanding of previous research, the writer then focused the study on beauty industry and leveraged beauty industry as a representation to study social media strategies that companies should deploy . She used empathy interview, case studies to understand how consumers behave to different social media marketing programs and made her recommendations to companies developing their social media marketing strategy.
Companies should first align on their short term and long term marketing goals and evaluate if its brand and product are suitable to be marketed through these social media channels. Then the company need to decide on which step of the marketing funnel are they trying to improve on in order to select the correct marketing strategy. Lastly, companies should establish its own consumer persona in order to finalize which KOLs to work with and how much budget they have for the social media marketing campaigns.
by Jessie Boxin Mou.
S.M. in Management Studies
S.M.inManagementStudies Massachusetts Institute of Technology, Sloan School of Management
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Malec, Etienne. "Digital Marketing and Social Media in a Crowd Funding Campaign." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198797.

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The goal of this thesis is to investigate the key success factors in the digital marketing approach used for campaigns done on crowdfunding platforms, and how it will change influence the decisions of the crowd to invest in a project. Regarding the structure of this thesis, we will firstly explain in details what are the roots of the crowdfunding, describe the different type of platforms and in which context they are used. In the second and third part, we will see how crowdfunding represent a boost for the entrepreneurial initiative and how digital marketing is influencing the process of a raising fund campaign. Finally, thanks a research that has been conducted on 46 respondents, we will analyze the behavior of the crowd regarding the marketing approach used by crowdfunders. As findings, we can state that a crowdfunder must establish a project with a substantial quality content that will pull the crowd toward the project, and choose the right approach in selecting an adapted crowdfunding platforms and rewards.
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Burnside, Helen C. "Evaluation of Montana's HIV Prevention Social Marketing Campaign a descriptive study /." CONNECT TO THIS TITLE ONLINE, 2006. http://etd.lib.umt.edu/theses/available/etd-12042006-150921/.

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Coleman, Patrick J. "Social norms marketing campaign: a case study of Smithfield High School." Thesis, Boston University, 2012. https://hdl.handle.net/2144/12332.

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Thesis (M.A.)--Boston University PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.
From 2006 to 2009, a Social Norms Marketing campaign was initiated and implemented in Smithfield High School by the Student Assistance Counselor. This public health intervention focused on changing student misperceptions of tobacco, marijuana, and alcohol use by their peers. By changing student perceptions, and providing information about the actual use of these substances the Social Norms Marketing campaign intended to change student use behaviors. Smithfield High School students were surveyed every year during the Social Norms Marketing campaign. The results show that the Social Norms Marketing campaign had little to no effect on changing student perceptions or use of tobacco. The campaign strategies did show efficacy in producing changes in student perceptions of marijuana and alcohol. Student perceptions of marijuana use decreased by approximately 10%, and actual student non-use of marijuana increased by 4%. Furthermore, as student perceptions of alcohol use decreased by 15%, actual alcohol use also decreased by approximately 15% from 2006 to 2011.
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Bubela, Oleksandra. "Marketing Tools: Development and Implementation in Social Media." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191762.

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The aim of this Master Thesis is to provide an overview of the theoretical marketing tools necessary for the development and implementation of the marketing campaigns in social media. The thesis work is structured in three parts. The first part describes the theoretical marketing tools and frameworks advised to be used for the development of the social media marketing campaign. The second part of this thesis work recommends the tools needed for the actualization of the campaign. The practical part of this thesis work, the third part, presents a showcase about The Ultimate Tour Competition 2013, a social media marketing campaign developed and implemented by the author using some of the tools suggested in the first two parts of the thesis work. The information and data needed for the development of the social media marketing campaign was acquired by the author during the internship in the TourRadar and by the means of secondary research.
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Ilar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.

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This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Lionsgate’s marketing personnel. The study shows that although Lionsgate used many new marketing strategies associated with viral marketing, it is problematic to depict these strategies as a wholesale movement from older marketing techniques. It points to the importance of a nuanced understanding of how producers and consumers operate in the digital age with a holistic view on film marketing practices. The study also shows that Lionsgate’s use of the online fan base correspond with many characteristics of fan labor on the internet. It is, however, problematic to establish that this necessarily means that the fans’ contributions to the marketing campaign were exploited or that it demands compensations. The essay argues that the popularity of viral marketing among film studios and their use of fans and fan created content for promotional purposes calls for further investigations.
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Palmberg, Allison. "Use and Perspectives of a Social Marketing Campaign to Improve Fruit and Vegetable Intake." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3881.

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The current study evaluated the development and acceptability of a social marketing campaign to improve emerging adults’ fruit and vegetable (FV) intake. A social marketing campaign was developed through focus groups with 24 college students. Materials were implemented in two dining locations at Virginia Commonwealth University. Sales of carrots, apples, and chips were collected in three phases: baseline, implementation of the campaign, and washout. In addition, surveys were collected from 303 diners across all phases and locations. Results indicated an increase in carrot sales, decrease in sales of chips sold with a meal, and mixed findings regarding sales of apples and chips sold alone. Intercept surveys indicated the marketing materials were perceived positively, and clearly understood. Statistical analysis of self-report measures revealed that perceptions of one’s health status and autonomy were associated with fruit and vegetable (FV) intake and overall nutrition knowledge. The implementation of a social marketing campaign to encourage FV intake appeared to influence sales of both healthy and non-healthy food items. It is vital for future campaigns and policies to highlight autonomy for health behavior decision-making.
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Cugelman, Brian. "Online social marketing : website factors in behavioural change." Thesis, University of Wolverhampton, 2010. http://hdl.handle.net/2436/94222.

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A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few evidence-based guidelines to aid online intervention design. This thesis assesses the efficacy of online interventions suitable for social marketing applications, presents a model to integrate behavioural change research, and examines psychological principles that may aid the design of online behavioural change interventions.The primary research project used meta-analytical techniques to assess the impact of interventions targeting voluntary behaviours, and examined psychological design and adherence correlations. The study found that many online interventions demonstrated the capacity to help people achieve voluntary lifestyle changes. Compared to waitlist control conditions, the interventions demonstrated advantages, while compared to print materials they offered similar impacts, but with the advantages of lower costs and broader reach. A secondary research project surveyed users across an international public mobilization campaign and used structural equation modelling to assess the relationships between website credibility, active trust, and behavioural impacts. This study found that website credibility and active trust were factors in behavioural influence, while active trust mediated the effects of website credibility on behaviour. The two research projects demonstrated that online interventions can influence an individual’s offline behaviours. Effective interventions were primarily goal-orientated: they informed people about the consequences of their behaviour, encouraged them to set goals, offered skills-building support, and tracked their progress. People who received more exposure to interventions generally achieved greater behavioural outcomes. Many of these interventions could be incorporated into social marketing campaigns, and offer individually tailored support capable of scaling to massive public audiences. Communication theory was used to harmonize influence taxonomies and techniques; this proved to be an effective way to organize a diversity of persuasion, therapy, and behavioural change research. Additionally, website credibility and users’ active trust could offer a way to mitigate the negative impacts of online risks and competition.
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Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

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MIchaelsen, Abigail. "Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

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In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant gridlock in Washington. His inspirational speeches and words inspired a nation ready for a fresh and modern leader prepared to tackle twenty-first century problems. And, his innovative use of online and social media tools allowed millions of supporters to easily get involved in the campaign, igniting a movement never seen before in American elections. This paper analyzes how Barack Obama transformed political campaign marketing, utilizing both traditional and new ways to communicate and engage with the masses. This is accomplished by first illustrating a general framework for political marketing. Then, I examine the history of political campaign marketing, with a special emphasis on how technology has transformed the field over time. Lastly, I analyze how online and social media tools helped Obama win the election and how the internet has transformed the nature of political elections.
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Books on the topic "Social marketing campaign"

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Facebook marketing: Designing your next marketing campaign. Indianapolis, Ind: Que Pub., 2010.

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Think before you engage: 100 questions to ask before starting a social media marketing campaign. Indianapolis, IN: John Wiley & Sons, 2011.

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Pachangas: Borderlands music, U.S. politics, and transnational marketing. Austin: University of Texas Press, 2006.

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Inc, NetLibrary, ed. How to win campaigns: 100 steps to success. London: Earthscan, 2005.

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Levy, Justin R. (Justin Robert), ed. Facebook marketing: Leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy. 3rd ed. Indianapolis: Que, 2012.

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Calvin, Jones, ed. The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page, 2011.

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Directorate, Canada Health Promotion. Making a difference II: The impact of the Health Promotion Directorate's social marketing campaigns, 1991-1992. Ottawa, Ont: Health Canada, 1993.

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Rodriguez, Sandra. Solidarités renouvelées: Faut-il tuer le messager? Québec: Presses de l'Université du Québec, 2006.

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Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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Book chapters on the topic "Social marketing campaign"

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Donovan, Rob J., and Julia Anwar McHenry. "The Act-Belong-Commit mental health promotion campaign." In Social Marketing, 482–91. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-27.

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Tarabasz, Anna. "Campaign planning and project management." In Digital and Social Media Marketing, 123–48. Second edition. | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-9.

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Christov, Alexander, Verena Hausmann, and Sue Williams. "Measuring brand awareness, campaign evaluation and web analytics." In Digital and Social Media Marketing, 296–316. Second edition. | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-16.

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Bednarska-Olejniczak, Dorota, and Jaroslaw Olejniczak. "Wroclaw: Transforming a City towards a Circular Economy-Zero Waste Social Marketing Campaign in Poland." In Social and Sustainability Marketing, 311–44. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-12.

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Manika, Danae, Diana Gregory-Smith, Victoria K. Wells, and Emma Trombetti. "Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract." In Marketing Transformation: Marketing Practice in an Ever Changing World, 51–52. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_16.

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Nguyen, Hien D., Kha V. Nguyen, Suong N. Hoang, and Tai Huynh. "Design a Management System for the Influencer Marketing Campaign on Social Network." In Computational Data and Social Networks, 139–51. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-66046-8_12.

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Joo, Soyoung. "Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 993–98. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_185.

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Núñez-Barriopedro, Estela. "Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”." In Management for Professionals, 237–43. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-04843-3_20.

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Varma, Vineeth S., Bikash Adhikari, Irinel-Constantin Morărescu, and Elena Panteley. "Optimal Campaign Strategy for Social Media Marketing with a Contrarian Population." In Network Games, Control and Optimization, 241–51. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-87473-5_21.

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Kureshi, Sonal, and Sujo Thomas. "Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign." In Springer Texts in Business and Economics, 257–69. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-13020-6_17.

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Conference papers on the topic "Social marketing campaign"

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Yang, Jingyuan, Chuanren Liu, Mingfei Teng, Hui Xiong, March Liao, and Vivian Zhu. "Exploiting Temporal and Social Factors for B2B Marketing Campaign Recommendations." In 2015 IEEE International Conference on Data Mining (ICDM). IEEE, 2015. http://dx.doi.org/10.1109/icdm.2015.71.

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Rizki, Ridha Amalia, and Reza Saputra. "THE YOUTH RESPONSE TOWARDS SOCIAL MARKETING CAMPAIGN OF “INDONESIA PLASTIC BAG DIET MOVEMENT”." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2018. http://dx.doi.org/10.17501/medcom.2018.4107.

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Kim, Juran, Michael Capella, and Ki Hoon Lee. "A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.01.

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Incerto, Michael B., Laura-Elisa Montealegre, Cara R. Tuttle, Susan E. Bruce, Holly A. Foster, and Ellen J. Bass. "Penalty for excessive celebration: An evaluation of a social marketing campaign to reduce celebratory drinking." In 2011 Systems and Information Engineering Design Symposium (SIEDS). IEEE, 2011. http://dx.doi.org/10.1109/sieds.2011.5876845.

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Ziemer, Lisa, Tina Stahlschmidt, and Norbert Kuhn. "Social media in the context of academic marketing: Case study: Evaluation of the Umwelt-Campus campaign." In 2012 Fourth International Conference on Computational Aspects of Social Networks (CASoN). IEEE, 2012. http://dx.doi.org/10.1109/cason.2012.6412396.

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Dale, AM, E. Betit, J. Strand, S. Schneider, C. Cain, and D. Rempel. "933 Piloting of a social marketing campaign to reduce musculoskeletal risks related to manual materials handling on construction projects." In 32nd Triennial Congress of the International Commission on Occupational Health (ICOH), Dublin, Ireland, 29th April to 4th May 2018. BMJ Publishing Group Ltd, 2018. http://dx.doi.org/10.1136/oemed-2018-icohabstracts.795.

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Montealegre, Laura-Elisa, Ellen J. Bass, Susan E. Bruce, and Holly A. Foster. "Cavman, wonder woman, or too drunk to tell: An evaluation of the effectiveness of a Halloween social norms marketing campaign." In 2011 Systems and Information Engineering Design Symposium (SIEDS). IEEE, 2011. http://dx.doi.org/10.1109/sieds.2011.5876846.

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Karczmarczyk, Artur, Jarosław Jankowski, and Jarosław Wątróbski. "Multi-criteria approach to viral marketing campaign planning in social networks, based on real networks, network samples and synthetic networks." In 2019 Federated Conference on Computer Science and Information Systems. IEEE, 2019. http://dx.doi.org/10.15439/2019f199.

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Clemens, Tessa, Jennifer Smith, Alison Macpherson, and Ian Pike. "PW 1296 Changing awareness, attitudes, and behaviours in an evidence-informed social marketing campaign to reduce recreational boating injuries in british columbia: the evidence." In Safety 2018 abstracts. BMJ Publishing Group Ltd, 2018. http://dx.doi.org/10.1136/injuryprevention-2018-safety.658.

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AbdulKarem, Mohammed, and Thabit Thabit. "The New Era of Marketing Impact of Social Media Influencers on e-Marketing." In 3rd International Conference on Administrative & Financial Sciences. Cihan University - Erbil, 2021. http://dx.doi.org/10.24086/afs2020/paper.298.

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Abstract— Social networks sites (SNS) is linked all the users over the world, and SNS have great impact on their behaviours, business, and morals. So this paper aims to clarify the new trend of e-marketing through the (SNS) by employing the social media influencers. The importance of research stems from the importance of the e-WOM represented by the activities of social media influencers and their role in enhancing e-marketing, and the research is based on a main hypothesis that the enhancement of marketing campaigns for companies can be effect through the social media influencers by increasing users’ confidence in e-WOM. The researchers concluded to many results, the most important one is showed that there is a statistically significant effect at the level of α ≥ 0.05 for the enhancement of marketing campaigns for companies and the social media influencers by increasing users’ confidence in e-WOM, and they recommended to improve the level of confidence between social media influencers and their followers to enhance the e-marketing activities on SNS.
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Reports on the topic "Social marketing campaign"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Hussein, Salma, and Sarah Ghattass. No to circumcision: The road to effective social marketing campaigns in Egypt. Population Council, 2019. http://dx.doi.org/10.31899/rh11.1021.

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Hussein, Salma, and Sarah Ghattass. No to circumcision’: The road to effective social marketing campaigns in Egypt [Arabic]. Population Council, 2020. http://dx.doi.org/10.31899/rh11.1036.

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Winters, Philip, Amy Lester, and Minh Pham. SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States. Transportation Research and Education Center (TREC), 2018. http://dx.doi.org/10.15760/trec.210.

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A/Rahman, Widad, Samia Al Nagar, Randa Gindeel, and Arwa Salah. Understanding the key elements for designing and implementing social marketing campaigns to inform the development of creative approaches for FGM/C abandonment in Sudan. Population Council, 2018. http://dx.doi.org/10.31899/rh6.1040.

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