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Books on the topic 'Social marketing campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Facebook marketing: Designing your next marketing campaign. Indianapolis, Ind: Que Pub., 2010.

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2

Think before you engage: 100 questions to ask before starting a social media marketing campaign. Indianapolis, IN: John Wiley & Sons, 2011.

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3

Pachangas: Borderlands music, U.S. politics, and transnational marketing. Austin: University of Texas Press, 2006.

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4

Inc, NetLibrary, ed. How to win campaigns: 100 steps to success. London: Earthscan, 2005.

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5

Levy, Justin R. (Justin Robert), ed. Facebook marketing: Leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy. 3rd ed. Indianapolis: Que, 2012.

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6

Calvin, Jones, ed. The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page, 2011.

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7

Directorate, Canada Health Promotion. Making a difference II: The impact of the Health Promotion Directorate's social marketing campaigns, 1991-1992. Ottawa, Ont: Health Canada, 1993.

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8

Rodriguez, Sandra. Solidarités renouvelées: Faut-il tuer le messager? Québec: Presses de l'Université du Québec, 2006.

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9

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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10

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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11

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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12

Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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13

Target, the U.S. Asian market: A practical guide to doing business. Palos Verdes, Calif: Pacific Heritage Books, 1993.

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14

Stephen, Papson, ed. Nike culture: The sign of the swoosh. London: Sage Publications, 1998.

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15

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online communities can create social environments that promote behaviour change, and social currency is a necessary component in building a social media campaign that has high-value content which in turn creates high engagement and social media campaign success.

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16

French, Jeff. Social marketing on a small budget. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0009.

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It is often assumed that social marketing can only be conducted by big organizations with large budgets and lots of accumulated marketing expertise and experience. This chapter makes the case that a real strength of the social marketing approach is that it can be adapted and used by almost anyone who wants to help people behave in a socially responsible way. The key to effective social marketing on a small budget is to start by thinking like a marketer: thinking about the needs of citizens and how you can create value for them; not worrying about not having enough money to run a big, flashy campaign. The chapter gives examples of how people with limited or no budgets can still apply a social marketing mind-set and procedures to solve social problems. It also gives details of sources of free help and support for anyone who has access to the Internet.

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17

Peck, Dave. Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign. Wiley & Sons, Incorporated, John, 2011.

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18

Ashwood, J., Brian Briscombe, Rebecca Collins, Eunice Wong, Nicole Eberhart, Jennifer Cerully, Elizabeth May, Elizabeth Roth, and M. Burnam. Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California. RAND Corporation, 2016. http://dx.doi.org/10.7249/rr1491.

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19

T, Salmon Charles, ed. Information campaigns: Balancing social values and social change. Newbury Park, Calif: Sage Publications, 1989.

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20

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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21

Social media campaigns: Strategies for public relations and marketing. 2016.

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22

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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23

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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24

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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25

Russell, Cristel Antonia, Dale W. Russell, and Joel W. Grube. Substance Use and the Media. Edited by Kenneth J. Sher. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199381678.013.19.

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This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly important marketing tools. Overall, there is good evidence that exposure to tobacco marketing and portrayals are related to smoking behaviors, especially among youth. Evidence regarding exposure to alcohol marketing and portrayals also indicates that it is correlated with drinking behaviors among youth. Less is known about the effects of exposure to other substance use portrayals or about new media. There is some evidence that social marketing through media campaigns or entertainment media may have socially desirable effects. Future research should focus on emerging media and marketing techniques.

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26

Rose, Chris, and Sajed Kamal. How to Win Campaigns: Communications for Change. Taylor & Francis Group, 2010.

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27

How to Win Campaigns: Communications for Change. Taylor & Francis Group, 2010.

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28

Rose, Chris. How to Win Campaigns: 100 Steps to Success. Earthscan Publications Ltd., 2005.

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29

How to Win Campaigns: 100 Steps to Success. Earthscan Publications Ltd., 2005.

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30

The Best Digital Marketing Campaigns In The World Ii. Kogan Page Ltd, 2014.

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31

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. Kogan Page, Limited, 2020.

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32

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. Kogan Page, Limited, 2020.

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33

Gorwa, Robert. Poland. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190931407.003.0005.

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This chapter provides the first overview of political bots, fake accounts, and other false amplifiers in Poland. Based on extensive interviews with political campaign managers, journalists, activists, employees of social media marketing firms, and civil society groups, the chapter outlines the emergence of Polish digital politics, covering the energetic and hyper-partisan “troll wars,” the interaction of hate speech with modern platform algorithms, and the recent effects of “fake news” and various sources of apparent Russian disinformation. The chapter then explores the production and management of artificial identities on Facebook, Twitter, and other social networks—an industry confirmed to be active in Poland—and assesses how they can be deployed for both political and commercial purposes. Overall, the chapter provides evidence for a rich array of digital tools that are increasingly being used by various actors to exert influence over Polish politics and public life.

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34

Penney, Joel. Political Fans and Cheerleaders. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190658052.003.0004.

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Drawing on stories of citizens who voluntarily participate in the viral marketing of electoral candidates, as well as developments from the 2016 Donald Trump, Hillary Clinton, and Bernie Sanders campaigns, this chapter explores the complex intersection between traditional top-down electioneering and grassroots political promotion that emerges from popular culture. It considers how a fanlike cultural engagement with modern political brands fosters participatory forms of candidate promotion that extend far beyond a campaign’s official digital media outreach. Here, citizen marketers take on the role of cheerleaders for their political “teams,” seeking to model enthusiasm and rally their like-minded peers. This dynamic is becoming particularly important for outsider and insurgent candidates who depend on groundswells of grassroots momentum on social media and elsewhere to achieve electoral success. However, these practices also risk furthering the dynamics of political polarization and partisanship that threaten to divide the polity into self-enclosed and opposing camps.

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35

Wendy, Burgoyne, and Public Health Agency of Canada., eds. What we have learned: Key Canadian FASD awareness campaigns. [Ottawa]: Public Health Agency of Canada, 2006.

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36

Campaigns that shook the world: The evolution of public relations. Kogan Page, 2015.

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37

Scott, Peter. A Home of One’s Own. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198783817.003.0004.

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Prior to 1914 owner-occupation was unusual, with even many landlords renting the houses they themselves lived in. The inter-war years, and particularly the 1930s, witnessed the start of a trend towards Britain becoming a nation of owner-occupiers and of a popular perception that ownership was socially superior to renting. The 1930s owner-occupation boom has traditionally been portrayed as a process from which the working class were largely excluded. However, working-class families (particularly recently married couples) played a substantial role in this boom. This transition was the product of falling building costs, mortgage liberalization, and an intensive marketing campaign by the two key components of the private house-building value chain: the house-building firms that determined the character, design, and location of the final product, and the building societies that provided the all-important mortgage finance.

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38

Fickle, Tara. The Race Card. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479868551.001.0001.

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This book uncovers popular games’ key role in the cultural construction of modern racial fictions. It argues that gaming provides the lens, language, and logic—in short, the authority—behind racial boundary making, reinforcing and at times subverting beliefs about where people racially and spatially belong. It focuses specifically on the experience of Asian Americans and the longer history of ludo-Orientalism, wherein play, the creation of games, and the use of game theory shape how East-West relations are imagined and reinforce notions of foreignness and perceptions of racial difference. Drawing from literary and critical texts, analog and digital games, journalistic accounts, marketing campaigns, and archival material, The Race Cardshows how ludo-Orientalism informs a range of historical events and social processes which readers may not even think of as related to play, from Chinese exclusion and the Japanese American internment to Cold War strategies, the model minority myth, and the globalization of Asian labor. Interrogating key moments in the formation of modern U.S. race relations, The Race Cardintroduces a new set of critical terms for engaging the literature as well as the legislation that emerged from these agonistic struggles.

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39

Dunagan, Colleen T. Consuming Dance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.001.0001.

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Consuming Dance examines dance in television and online advertising as both cultural product and cultural meaning-maker. The text interweaves semiotics, choreographic analysis, cultural studies, media studies, and critical theory to place contemporary dance-in-advertising in dialogue with other dance media. Grounding contemporary advertising within media and cultural history, the work both analyzes examples from early television and performs semiotic readings of historical references within later ads. Analysis of individual commercials and campaigns reveals how commercials act as rhizomatic assemblages of cultural history as traditional advertising positioning strategies engage with content, conventions, and discourses from other disciplines and cultural forms. The text explores the power of dance in advertising, examining how it generates affect and spectacle in service of both brand identity and the construction of the commodity-sign. This analysis of dance’s power, in turn, reveals advertising’s intertextuality and its contributions to social identity and the construction of the neoliberal subject. Ultimately, the text highlights advertising’s contradictions, exposing how its appropriation of dance functions as a response simultaneously to marketing needs, shifting ideologies, and growing cultural diversity all while continuing to serve the needs of neoliberal capitalism.

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40

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. Sage Publications, Inc, 1999.

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41

Newman, Bruce I. The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. Sage Publications, Inc, 1999.

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42

Yes we did: Cómo construimos la marca Obama a través de las redes sociales. España: Ediciones Deusto, 2010.

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43

Goldman, Robert, and Stephen Papson. Nike Culture: The Sign of the Swoosh (Cultural Icons series). Sage Publications Ltd, 1999.

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44

Goldman, Robert, and Stephen Papson. Nike Culture: The Sign of the Swoosh (Cultural Icons series). Sage Publications Ltd, 1999.

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