Relevant bibliographies by topics / Social marketing. Social responsibility of business

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social marketing. Social responsibility of business'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

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Journal articles on the topic "Social marketing. Social responsibility of business"

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Marinova, Nadia. "Business Ethics and Social Responsibility." Trakia Journal of Sciences 17, Suppl.1 (2019): 586–88. http://dx.doi.org/10.15547/tjs.2019.s.01.093.

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There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.
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Lebogang Sesale, Eunice, and Solly Matshonisa Seeletse. "Marketing fortification of business through crowdsourcing and social responsibility: focus on South African SMEs." Environmental Economics 8, no. 1 (April 7, 2017): 18–25. http://dx.doi.org/10.21511/ee.08(1).2017.02.

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This paper investigates networking and related activities for marketing performance of small and medium enterprises (SMEs) for the sustainable development and the preservation of the environment. These SMEs have limited business skills and knowledge, and don`t have any marketing funds. As a clearly growing trend aspect in business, networking approaches were blended to find approaches to help these SMEs to take their market niche. Thirty-seven (37) SMEs were used as a convenience sample to experiment with the concepts. They were investigated on what could optimize marketing results and what could offset marketing benefits. The paper finds out that networking provides effective marketing when is modeled under crowdsourcing. Options for crowdsourcing could also involve local organizations in the marketing networks. SMEs should document their activities for proper accountability and transparency. They should also use incentives to volunteers and crowdsourcing participants by giving them shares and be proactive in their approaches. Further, SME practitioners should require them to learn business skills.
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Gilbertson, Thomas. "Ethics and social responsibility in marketing." Services Marketing Quarterly 20, no. 1 (1999): 51–61. http://dx.doi.org/10.1080/15332969.1999.9985381.

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Malla, Sweta Srivastava, and Sharad Chandra Sharma. "Consumer attitudes and marketing strategies: A corporate social responsibility perspective." Corporate Governance and Sustainability Review 5, no. 3 (2021): 18–33. http://dx.doi.org/10.22495/cgsrv5i3p2.

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The focus of this research was to investigate consumer attitudes about CSR (corporate social responsibility) strategies used by organizations, using a non-western perspective. Today every organization intent to go global, raising every organization’s concern with acquiring legitimacy by incorporating their stakeholders’ expectations into their overall business plan. Globalization running parallel with the lack of corporate self-regulation has challenged global businesses to justify their actions in the name of CSR. Understanding consumer perceptions of various CSR initiatives will aid in aligning business behavior with stakeholder expectations, which is vital to ensure the corporation’s long-term survival. The findings of the study indicated that consumers are influenced by CSR platforms, initiatives, and specific marketing strategies. Analysis of the data collected through an online survey provided insight into how businesses may use numerous CSR factors to improve customers’ satisfaction, loyalty and assess consumers’ inclination towards delivering socially desirable answers. The study is grounded within the framework suggested by Carroll (1991) and subsequent modifications provided by Visser (2005, 2008). The outcomes of the study will assist the practitioners, particularly those belonging to emerging economies, in properly strategizing and planning for their business’s future development. A cross-cultural perspective has been provided in the study.
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Krivokuća, Milan. "Social responsibility in the application of integrated marketing communication." Serbian Journal of Engineering Management 5, no. 2 (2020): 33–41. http://dx.doi.org/10.5937/sjem2002033k.

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Modern business entities that operate independently or are integrated within modern market-oriented systems interact with the environment in which they operate. By promoting social values and norms, companies achieve a significant competitive advantage over companies in their field, increasing their market share, which results in an increase in the total profit of a particular company. Business entities have a major role in developing and nurturing activities related to social responsibility, especially in the field of environmental protection and the provision of satisfactory quality products and services. The aim of this paper is to point out and present changes in socially responsible behavior in relation to trends in the marketing environment.
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Hadjikhani, Amjad, Joong Woo Lee, and Sohee Park. "Corporate social responsibility as a marketing strategy in foreign markets." International Marketing Review 33, no. 4 (July 11, 2016): 530–54. http://dx.doi.org/10.1108/imr-03-2014-0104.

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Purpose – The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this paper is to investigate how multinational companies (MNCs) manage CSR activities in emerging markets to aid their core business activities. In line with this question, the paper aims to develop a theoretical view for deeper understanding of the strategy in CSR practices aiding internationalization. The view is based on a business network perspective highlighting the four concepts of learning, commitment, legitimacy and trust. Design/methodology/approach – The methodology employed is qualitative, based on interviews with involved parties. The case study is about the experiences of a Korean MNC’s CSR strategy when entering into the Chinese electronics industry. Findings – The case illustrates how the Korean MNC committed resources to gain trust and legitimacy that improved their market position. It further manifests that the firm’s CSR strategy was proactive because of the large commitment in several long- and short-term projects towards the society. Investment in social issues like education, environmental problems and communities aided the firm’s entry. Research limitations/implications – The study has a qualitative and in-depth nature. Future research is needed in order to generalize the proposed theoretical frame. Practical implications – The study manifests how a MNC employs CSR strategy for internationalization in a foreign market. It shows how managers can undertake different practical CSR measures to enter and expand in foreign markets. Social implications – While internationalization of firms is mainly based on their business commitment towards counterparts or business firms, the study shows how CSR strategy and activities towards the society support their businesses. Originality/value – While internationalization of firms is mainly based on their business commitment towards counterparts or business firms, the study shows how CSR strategy and activities towards the society support their businesses. The study investigates CSR strategy and enlightens activities like education and environmental problems. The study further develops the business network view and includes social aspects. The theoretical view holding the four relationship elements of trust, knowledge, legitimacy and commitment permits deeper understanding of the MNC’s proactive CSR behaviour in new markets.
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Hopkins, Christopher D., O. C. Ferrell, Linda Ferrell, and Karen H. Hopkins. "Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing." Journal of Marketing Education 43, no. 2 (March 3, 2021): 244–59. http://dx.doi.org/10.1177/0273475321995553.

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The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to see if these perceptions can be enhanced. Students were provided one class period lecture on the topics with prelecture and postlecture evaluation. The study addressed marketing ethics and social responsibility as distinct constructs. Postlecture there was an improvement in marketing ethics perceptions for all majors, with nonmarketing business majors showing the most improvement. Postlecture perceptions of the importance of social responsibility increased significantly with nonbusiness majors showing the lowest level of improvement. Changing perceptions of importance can motivate long-term engagement in beliefs about the significance and value of business ethics and social responsibility.
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Homburg, Christian, Marcel Stierl, and Torsten Bornemann. "Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement." Journal of Marketing 77, no. 6 (November 2013): 54–72. http://dx.doi.org/10.1509/jm.12.0089.

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Ivanov, S. V. "Corporate-social responsibility and social-ethical marketing: problem of interaction in business sphere." Economic scope, no. 133 (May 22, 2018): 166–82. http://dx.doi.org/10.30838/p.es.2224.050718.166.80.

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Illiashenko, Serhii, Galina Peresadko, Olga Pidlisna, and Evgeniy Kovalenko. "Corporate social responsibility in marketing researches: Literature review." Corporate Ownership and Control 11, no. 4 (2014): 499–503. http://dx.doi.org/10.22495/cocv11i4c5p8.

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The meaning of corporate social responsibility and the rating results of the Global competitive index 2011- 2012 of the World economic forum are given in the article. The emphasizing of society responsibility and responsibility for marketing activity and its influence on the society are researched in the work. The socially responsible marketing of the company in the profile of marketing-mix elements are proposed. In the article is determined that implementation of the social responsibility must take place at three levels: primary, corporate and highest.
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Dissertations / Theses on the topic "Social marketing. Social responsibility of business"

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Chen, Xiaoye. "Understanding the many shades of corporate social responsibility-coporate and brand evaluations." Thesis, McGill University, 2012. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=106343.

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Corporate social responsibility (CSR) programs are becoming increasingly diversified and sophisticated. Despite the wide use and rapid evolution of CSR practices, existing marketing research, which examines across CSR strategies, and the many shades of CSR, is scant (Peloza and Shang 2011). The goal of this dissertation is, therefore, to understand whether various strategic orientations of CSR can potentially translate into differential consumer responses. Two inter-related studies were conducted to fulfill this research goal. Study 1 aims to provide preliminary evidence in bridging the different CSR forms (Philanthropic, Promotional, and Shared-value) with individuals' corporate brand evaluations, as well as their construed CSR motives. Study 2 seeks to uncover the consumer pathways for realizing the differential effects of the diverse CSR forms from the consumer persuasion perspective. Taken together, the findings of these two studies demonstrate that consumers reward companies embracing Shared-value CSR, as opposed to Philanthropic and Promotional CSR, in two ways: 1) enhanced image-related responses (i.e., CSR image and trustworthiness); 2) enhanced competence-related judgment (i.e., perceived corporate ability), as well as product-related expertise and innovation capacity. This research identifies the boundary conditions of the above effects by introducing the moderating role of "corporate competence", and further sheds light on consumers' psychological processes that underlie their judgment.
Les programmes de responsabilité sociétale institutionnelle (RSE) se retrouvent de plus en plus diversifiés et sophistiques. Malgré l'usage rependu et l'évolution rapide de ces pratiques, peu de recherches marketing visent à examiner les nombreuses nuances de diverses stratégies de responsabilité sociale institutionnelle (Peloza and Shang 2010). Par conséquent, le but de cette thèse est de comprendre comment les diverses orientations stratégiques de responsabilité sociale institutionnelle peuvent donner naissance à des réponses différentes de la part du consommateur. Deux études inter-reliées ont été menées pour parvenir à ce but. L'étude 1 vise à démontrer de façon préliminaire comment les différentes formes de responsabilité sociale institutionnelle (Philanthropique, Promotionnelle et Création de Valeur) sont corrélées avec des évaluations individuelles distinctes de marques institutionnelles qui ont à la base des motivations de responsabilité sociale institutionnelle différentes.L'étude 2 démontre le processus utilisé par les consommateurs pour classifier les divers effets des différentes formes de responsabilité sociale institutionnelle rencontrées. Ensembles, nos études démontrent que lorsque la forme de responsabilité sociale institutionnelle Création de Valeur est perçue comme étant supérieure à celle Philanthropique ou Promotionnelle, les consommateurs attribuent aux institutions misant sur la première forme de responsabilité sociale: 1) une meilleure image (ex : meilleure image et crédibilité de responsabilité sociale institutionnelle); 2) de meilleurs jugements de compétences (ex : meilleure habilité institutionnelle perçue) ainsi qu'une meilleure expertise des produits et une capacité supérieure d'innover. Cette recherche illustre les conditions-limites des effets démontrés ci-dessus en identifiant le rôle modérateur des « compétences institutionnelles » et, par conséquent, contribue à clarifier davantage les processus psychologiques des consommateurs en ce qui a trait aux diverses formes de responsabilité sociale institutionnelles.
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Quilliam, Elizabeth Taylor. "Happy meals, happy parents food marketing strategies and corporate social responsibility /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph.D.)--Michigan State University. Communication Arts and Sciences - Mass Media, 2008.
Title from PDF t.p. (viewed on Mar. 30, 2009]) Includes bibliographical references (p. 130-141). Also issued in print.
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Seiliūtė, Jovita. "Evaluation of social responsibility consolidation potential in business organizations." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130327_100515-64064.

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Due to the growing importance of social responsibility in business processes, various topics of corporate social responsibility are being versatile and exhaustively examined and discussed in the scientific literature, but still there is a lack of research and discussions on implementation, consolidation and development measures of corporate social responsibility, in particular the employees of organization as a key one. Considering the relevance of the consolidation and development of corporate social responsibility and basing on the analysis of concepts of social responsibility and theories of its consolidation measures as well as analysis of employees’ evaluations, in the dissertation the implementation state of corporate social responsibility in Lithuania is revealed and, by comparing it with the state of play in Belarus, new opportunities for the consolidation of corporate social responsibility are disclosed. Additionally, during the search of new consolidation measures of corporate social responsibility, differences of business and public sector social responsibility are presented, at the same time appraising the role of the public sector in consolidation and development processes of corporate social responsibility, and the issues of evaluation of organization’s assumed level of social responsibility and of impact of socially responsible behaviour on organization itself and its interests groups are analyzed. As well the dissertation delivers the disclosure of potential... [to full text]
Nors didėjant socialinės atsakomybės svarbai verslo procesuose verslo socialinės atsakomybės tematika mokslinėje literatūroje įvairiapusiai ir išsamiai tiriama ir aptariama, tačiau pasigendama tyrimų ir diskusijų apie verslo socialinės atsakomybės įgyvendinimo, įtvirtinimo ir plėtros priemones, o ypač apie organizacijų darbuotojus, kaip pagrindinį verslo socialinės atsakomybės įgyvendinimo ir įtvirtinimo įrankį. Atsižvelgiant į verslo socialinės atsakomybės įtvirtinimo ir plėtros klausimų aktualumą, disertacijoje, remiantis socialinės atsakomybės koncepcijų ir įtvirtinimo priemonių teorijų bei darbuotojų vertinimų analizėmis, atskleidžiama verslo socialinės atsakomybės įgyvendinimo būklė Lietuvoje ir, lyginant su jos būkle Baltarusijoje, nustatomos socialinės atsakomybės įtvirtinimo verslo organizacijose galimybės. Be to, naujų verslo socialinės atsakomybės įtvirtinimo priemonių paieškos metu, išsamiai aptariami verslo ir viešojo sektoriaus socialinės atsakomybės skirtumai, įvertinant viešojo sektoriaus vaidmenį verslo socialinės atsakomybės įtvirtinime ir plėtroje, ir analizuojama organizacijos prisiimto socialinės atsakomybės lygio ir socialiai atsakingos elgsenos poveikio pačiai organizacijai ir jos interesų grupėms vertinimo problematika. Taip pat disertacijoje atskleidžiamas darbuotojų savybių įtakos verslo socialinės atsakomybės įtvirtinimui potencialas, pasiūlant pilotinį darbuotojų savybių įtakos socialinės atsakomybės įtvirtinimui verslo organizacijoje modelį. Due... [toliau žr. visą tekstą]
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Oredsson, Lindsey. "Communicating Responsibility : Audience reception of CSR communication on social media." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104697.

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This study offers insight into international audience reception of Corporate Social Responsibility (CSR) communication. Swedish companies are currently reaching international audiences through a variety of social media channels and this study analyzes how audiences in Sweden and the U.S. respond to specific messages.   Qualitative interviews with professionals offer background information on how CSR is currently communicated while audience responses to CSR communication are gathered through a web-based survey and focus groups consisting of American and Swedish citizens.   Results indicate that the two countries have more similarities than differences. Americans have a slightly more positive outlook on the communication and they are more likely to look up information about CSR initiatives after hearing a corporate message. This might indicate a more profound interest. Cultural and social differences are given as a possible explanation for the key differences.
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Gonzalez-Padron, Tracy L. "Turning corporate social responsibility into opportunity a study of stakeholder orientation and marketing /." Diss., Connect to online resource - MSU authorized users, 2007.

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Thesis (Ph. D.)--Michigan State University. Dept. of Marketing and Supply Chain Management, 2007.
Title from PDF t.p. (viewed on Apr. 21, 2009) Includes bibliographical references (p. 163-184). Also issued in print.
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Santos, Jadidi Philip, Bljerim Sokoli, and Winny Giang. "Corporate Social Responsibility : En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19506.

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Sammanfattning  ”Corporate Social Responsibility – En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar.” Datum: 31 maj, 2013 Nivå: Kandidatuppsats i företagsekonomi, 15hp Institution: Akademin för ekonomi, samhälle och teknik, EST, Mälardalens Högskola Författare: Philip dos Santos Jadidi, Winny Giang & Bljerim Sokoli. Titel: Corporate Social Responsibility – En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar. Handledare: Jimmie Röndell Nyckelord: CSR (Corporate Social Responsibility), Bostad AB Mimer, Relationer, Marknadsföring. Frågeställning: På vilket sätt är CSR lönsamt för Bostad AB Mimer? Syfte: Syftet är utvärdera hur Bostad AB Mimer arbetar med CSR inom olika verksamhetsområden för att uppnå sina kärnvärden (omtanke, nytänkande och engagemang). Metod: En kvalitativ studie baserad sju genomförda intervjuer med Bostad AB Mimers anställda och andra intressenter. Intervjuerna operationaliserades med de teorier som inhämtats från bland annat Google Scholar och LUB search, för att införskaffa god empirisk data för vidare analys och slutsats. Slutsats: De slutsatser som framkommit är att Bostad AB Mimer aktivt arbetar med CSR som genomsyrar hela deras verksamhet med medarbetare som brinner för deras arbete. Företaget tar samhällsansvar genom sina verksamhetsområden som bland annat Jobbpunkt Väst, Gröna Mimer och GrannNet. Bostad AB Mimer arbetar mycket med sociala, miljö och hållbarhetsfrågor samt olika ansvarstagande för att framstå som goda samhällsmedborgare. Deras kärnvärden (ONE) ska finnas i medarbetarnas medvetande när de utför sitt arbete. De olika kärnvärden som är implementerade i Bostad AB Mimers CSR-arbeten bidrar till ökad lönsamhet på längre sikt för företaget.
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Lindgren, Sophie, and Amanda Tuvhag. "Corporate Social Responsibility : The future of business or just a beautiful surface?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19837.

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Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. Finally, to compare the results from retail store and customers, in purpose to identify possible gaps between these two. Research questions:RQ1: What expectations regarding customers’ perception of retail stores CSR initiatives do manager of such stores have and how do they perform CSR activities? RQ2:    How aware are customer regarding retail stores CSR initiative and what level of engagement do customer have concerning retail stores CSR activities? Method:    The empirical material is based on both a quantitative and a qualitative investigation. The quantitative investigation is the main study and contains of a customer survey whereby the collected sample consist of 150 respondents. A pilot study have been conducted in order to improve the intension of the survey. Further, the qualitative investigation contains five in-depth semi-strucutred interviews with local store managers of the selected retail stores. Conclusion: Customer thinks retail stores CSR initiatives are important, but they seldom support them. Retail store expect customers to value CSR products/action low in relation to other factors, but retail store are engaging themselves in several CSR actions. Keywords:    Corporate Social Responsibility (CSR), marketing strategy, business ethics, sustainability, reputation, food industry, retailers, gap-model, perception, customer, retail store industry, expectation, environmentally certified, ecological products, fair trade.
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Norris, Samuel James. "Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR." Ohio University Honors Tutorial College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245.

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Behrad, Babak. "Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1430.

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Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Public Relations Management in the Faculty of Informatics and design at the Cape Peninsula University of Technology 2014
This study examined KAPPAHL and IKEA’s Corporate Social Responsibility activities and the effect it has on building consumer brand loyalty. The conceptual framework of the study is built on two theories, stakeholder theory and triple bottom line theory, which are relevant to the objectives of this study. The methodology of the present study is qualitative approach, undertaken for the study through analysis of the CSR activities practiced in the two selected organisations. The CSR objectives, plan, implementation strategies and role of various stakeholders have been analysed. The research concludes that there are several factors that help create brand value and consumer brand loyalty and CSR can be one of those factors. The main role of CSR in the process of branding is to assist the brand to “keep its promise” to the consumers. One way to achieve this is through clear and consistent CSR communication. The research suggests that a key point in an organisation’s CSR communication strategy is to always take action before communicating. By offering total transparency with the organisation’s CSR work and efficiently conveying its possible impact, CSR can serve as an effective tool in educating and engaging the consumer about the brand. In a more emotional and personal economy, CSR helps to create a more genuine and deeper relationship with consumers wherein bold and unrealistic advertising campaigns without any social commitment may fail to attract consumers. While advertising mostly seeks to assert what a brand wishes to be, this study implies that CSR takes the proposition of what the brand actually has done and what it has achieved. In a period when organisations seek to build relationships between the consumer and the brand, a value based and honest approach towards CSR helps in creating a more genuine and loyal relationship which certainly enhances the value of the brand
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Hellström, Paulina, and Bengtsson Caroline. "Ansvarsfulla små företag i Stockholm : En kvantitativ studie om Corporate Social Responsibility och små företag." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28554.

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The majority of the companies are working with CSR. Only  50% of the companies are marketing their CSR-activities. They rarely plan it strategically. Still the majority of the companies find CSR profitable.
Majoriteten av de små företagen arbetar med CSR. Bara hälften av företagen marknadsför arbetet. Att planera CSR-arbetet strategiskt är ovanligt men majoriteten av småföretagen anser CSR-arbetet som ekonomiskt lönsamt.
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Books on the topic "Social marketing. Social responsibility of business"

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Smart business, social business: A playbook for social media in your organization. Indianapolis, Ind: Que Pub., 2012.

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Aksoy, Lerzan. Marketing, corporate social initiatives, and the bottom line. Cambridge, Mass: Marketing Science Institute, 2001.

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Hill, Ronald Paul. Handbook of research on marketing and corporate social responsibility. Cheltenham, UK: Edward Elgar, 2014.

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Samli, A. Coskun. Social responsibility in marketing: A proactive and profitable marketing management strategy. Westport, Conn: Quorum Books, 1992.

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Neves, Márcia. O novo mercado: Do social ao ambiental. Rio de Janeiro: E-papers, 2002.

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Research Conference on Ethics and Social Responsibility in Marketing (1995 Hofstra University). Proceedings: 1995 Research Conference on Ethics and Social Responsibility in Marketing. Edited by Evans Joel R, Berman Barry, Barak Benny, and Hofstra University. Hempstead, NY: Hofstra University School of Business Press, 1995.

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Brzozowska-Woś, Magdalena. Marketing: Ujęcie relacyjne : monografia. Gdańsk: Katedra Marketingu, Wydział Zarządzania i Ekonomii, Politechnika Gdańska, 2010.

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Mario, Molteni. Responsabilità sociale e performance d'impresa: Per una sintesi socio-competitiva. Milano: Vita e pensiero, 2004.

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Sustainable enterprise: A macromarketing approach. Thousand Oaks: SAGE, 2013.

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Zee, Bibi van der. Green business. New York, NY: DK Pub., 2008.

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Book chapters on the topic "Social marketing. Social responsibility of business"

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Flint, Dan, and David W. Schumann. "Plugging Social Responsibility into Shopper Marketing." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 875. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_239.

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Murphy, Patrick E., and Gene R. Laczniak. "Marketing ethics and corporate social responsibility for a broader societal perspective." In Business Transformation for a Sustainable Future, 183–93. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003188773-15.

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da Silva Pereira, Inês, and Bruno Barbosa Sousa. "Corporate social responsibility in the field of sports marketing." In Statistical Modelling and Sports Business Analytics, 108–18. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge frontiers of business management: Routledge, 2020. http://dx.doi.org/10.4324/9780367854454-10.

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Astara, Olga-Eleni, Christina Beneki, Roido Mitoula, and Petros Kalantonis. "Corporate Social Responsibility and Financial Performance Within the Business Sector in Greece." In Strategic Innovative Marketing, 337–45. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_43.

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Hemat, Hosei, and Ulku Yuksel. "A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing Really a ‘Win–Win–Win’ Situation?" In Corporate Social Responsibility in the Global Business World, 3–26. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37620-7_1.

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Job, T. O. "Business Social Responsibility: Mortgage and Credit Marketing in Low-Income Communities." In Minority Marketing: Research Perspectives for the 1990s, 104–8. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17386-3_22.

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Felix, Reto. "Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes." In Marketing Challenges in a Turbulent Business Environment, 99. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_25.

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Torres-Baumgarten, Gladys, and Thierry Rakotobe-Joel. "Multi-Latina’s Leadership Role in Corporate Social Responsibility and Sustainability Effort in Latin America." In Marketing Challenges in a Turbulent Business Environment, 461–65. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_116.

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Beus, Shenae, Margaret J. Matanda, and T. Michael. "Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances." In Marketing Challenges in a Turbulent Business Environment, 233–38. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_62.

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Palmer, Karen, Pascale Quester, and Plewa Carolin. "Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 314–16. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_82.

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Conference papers on the topic "Social marketing. Social responsibility of business"

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Hanaysha, Jalal Rajeh. "Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance." In IEBMC 2017 – 8th International Economics and Business Management Conference. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.07.02.82.

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"E-Readiness Impact on Marketing Performance in Electronic Shopping companies." In International Conference on Business, Management and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0214005.

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Kamalova, Anara. "The Role and Importance of Social Marketing in the Economy." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01161.

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Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and only some businesses take responsibility for the performance of these functions and occasionally solve social issues. Analyzing the social marketing technologies in Kyrgyzstan, it should be noted that, their use is very unpopular. This is due to the lack of effective support from the government. In our opinion, it is necessary to provide tax breaks for companies that address social issues as well as provide moral and legal support to these enterprises.
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"Cross-cultural Impact on Marketing Strategies: A Study on Automobile Industry." In International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014004.

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"An Assessment of Customer Perception of Corporate Social Responsibility (CSR) Through Cause Related Marketing (CRM) Initiatives." In International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014009.

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Li, Xun. "Change of Customer Concept in Marketing Activities." In Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ebmcsr-18.2018.49.

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BAVIERA-PUIG, Amparo, Carmen ESCRIBÁ-PÉREZ, and Luis MONTERO-VICENTE. "CHARACTERIZATION OF CHILDREN’S CONSUMPTION OF CHICKEN AND TURKEY MEAT TO DEVELOP SOCIAL RESPONSIBILITY STRATEGIES." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.589.

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Purpose – to analyze the image, consumption and purchase habits of chicken and turkey meats by households with children as both kinds of meat are healthier than others. Research methodology – in the field of marketing, we carried out a telephone survey, a tool commonly used in market research to obtain primary source information. Findings – there are differences between households with and without children under 18 years old in the consumption and purchase habits of turkey and chicken meat. Instead, there is no difference in the image of both meats between the total of the sample and the households with children under 18 years old. Research limitations – we have not analysed the performance of these meats in relation to other types of meat. There- fore, it would be useful to have data on other meats in the future in order to make comparisons. Practical implications – the results of the research can be used to develop appropriate social responsibility strategies in the meat industry. Originality/Value – the point of view we provide is novel as we have not found comparable studies for these types of meat. Previously, the authors have analysed the children’s consumption of rabbit meat using a similar approach.
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Hou, Runhan. "Research on the Application of Consumer Psychology Theory in Real Estate Marketing." In Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ebmcsr-18.2018.26.

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Liu, Yanhong, Yuan Le, and Xiaowen Jie. "Improving Tourist Attractions Revisit Rate: The Perspective of Network Marketing SURE Model." In Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ebmcsr-18.2018.5.

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Önce, Asım Günal, and Mehmet Marangoz. "The Role of Marketing in Sustainable Development." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00435.

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At the present time, with rapid increase of population and besides increase of consumption, misusage of resources, environmental pollution and climate changes, a lot of environmental problems are occurring and will continue to occur. In this respect, the businesses and especially the marketing function have important responsibilities on prevention of those factors which affect the sustainable development and consequently on providing sustainable development. Some of those businesses aim to increase their competitive power by using recyclable materials, reusing of packages and by using energy saving applications at production processes whereas the others aims to use the anxiety of the consumer segment, who are sensitive to environment and people’s health as a tool of differentiation. As a result, in spite of the increase on demand of environmentally friendly products, as from 1990’s neither at the number of businesses who apply strategies, nor the number of consumers who are interested on environmentally friendly products reached to expected level. However, the main problem here is not just the existence of businesses that are far from ethical and social responsibility, at the same time, it is based on whether the strategies that the businesses who act with social responsibility conscious are as supporter of sustainable development. The aim of this study is to suggest the marketing strategies and applications which can be applied for understanding how marketing can contribute to sustainable development and explaining its role in the development of sustainability.
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Reports on the topic "Social marketing. Social responsibility of business"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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TANG, Denise Tse-Shang, Stefanie TENG, Celine TAN, Bonnie LAM, and Christina YUAN. Building inclusive workplaces for lesbians and bisexual women in Hong Kong’s financial services industry. Centre for Cultural Research and Development, Lingnan University, April 2021. http://dx.doi.org/10.14793/ccrd2021001.

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Workplace inclusion is a core component of corporate social responsibility (CSR) in Hong Kong. Workplace inclusion points to the need for employers to recognize diversity among employees, to acknowledge their contributions to the work environment and to raise professional standards for the work force. Diversity within a workplace indicates inclusion of persons with different backgrounds as in racial, ethnic, sex, health status, sexual orientation and gender identity. Women are already less represented at senior levels across various business sectors in Hong Kong. Lesbians and bisexual women face a double glass ceiling in the workplace as a result of both their gender and sexual orientation. Funded by Lingnan University’s Innovation and Impact Fund, and in partnership with Interbank Forum and Lesbians in Finance, Prof. Denise Tse-Shang Tang conducted an online survey and two focus groups targeting lesbians and bisexual women working in Hong Kong’s financial and banking industry. The aim of the study is to examine the specific challenges and barriers faced by lesbians and bisexual women in Hong Kong’s financial services industry. We found that only 37% of survey respondents were out at work, with 23% partially out to close colleagues. In other words, there are still key concerns with being out at work. On the issue of a glass ceiling for LGBT+ corporate employees, 18% of the survey respondents agreed and 47% somewhat agreed that such a ceiling exists. When asked whether it is harder for lesbians and bisexual women to come out in the workplace than it is for gay men, 32% agreed and 46% somewhat agreed. 27% agreed and 39% somewhat agreed with the statement that it is difficult for lesbians and bisexual women to climb up the corporate ladder. Other findings pointed to the low visibility of lesbians and bisexual women in corporate settings, lack of mentorship, increased levels of stress and anxiety, and the fear of being judged as both a woman and a lesbian. Masculine-presenting employees face significantly more scrutiny than cisgender female employees. Therefore, even though discussion on diversity and inclusion has been on the agenda for better corporate work environment in Hong Kong, there still remain gaps in raising awareness of lesbian and bisexual women’s issues.
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