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Books on the topic 'Social marketing. Social responsibility of business'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Smart business, social business: A playbook for social media in your organization. Indianapolis, Ind: Que Pub., 2012.

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2

Aksoy, Lerzan. Marketing, corporate social initiatives, and the bottom line. Cambridge, Mass: Marketing Science Institute, 2001.

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3

Hill, Ronald Paul. Handbook of research on marketing and corporate social responsibility. Cheltenham, UK: Edward Elgar, 2014.

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4

Samli, A. Coskun. Social responsibility in marketing: A proactive and profitable marketing management strategy. Westport, Conn: Quorum Books, 1992.

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5

Neves, Márcia. O novo mercado: Do social ao ambiental. Rio de Janeiro: E-papers, 2002.

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6

Research Conference on Ethics and Social Responsibility in Marketing (1995 Hofstra University). Proceedings: 1995 Research Conference on Ethics and Social Responsibility in Marketing. Edited by Evans Joel R, Berman Barry, Barak Benny, and Hofstra University. Hempstead, NY: Hofstra University School of Business Press, 1995.

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7

Brzozowska-Woś, Magdalena. Marketing: Ujęcie relacyjne : monografia. Gdańsk: Katedra Marketingu, Wydział Zarządzania i Ekonomii, Politechnika Gdańska, 2010.

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8

Mario, Molteni. Responsabilità sociale e performance d'impresa: Per una sintesi socio-competitiva. Milano: Vita e pensiero, 2004.

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9

Sustainable enterprise: A macromarketing approach. Thousand Oaks: SAGE, 2013.

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10

Zee, Bibi van der. Green business. New York, NY: DK Pub., 2008.

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11

Zee, Bibi van der. Green business. New York, NY: DK Pub., 2008.

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12

Zee, Bibi van der. Green business. New York, NY: DK Pub., 2008.

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13

Simpson, M. A review of the development of cause-related marketing. Dublin: University College Dublin, 1995.

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14

Kotler, Philip. Good works: Marketing and corporate initiatives that build a better world-- and the bottom line. Hoboken, N.J: Wiley, 2012.

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15

We first: How brands and consumers use social media to build a better world. New York: Palgrave Macmillan, 2011.

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16

Handbook of research on consumerism in business and marketing: Concepts and practices. Hershey, PA: Business Science Reference, 2014.

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17

Fernando, Rodes Vila, ed. Brand valued: How socially valued brands hold the key to a sustainable future and business success. Hoboken, NJ: John Wiley & Sons, 2011.

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18

Costing the earth: The challenge for governments, the opportunities for business. Boston, Mass: Harvard Business School Press, 1992.

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19

Uri nara ŭi kongik yŏn'gye mak'et'ing e kwanhan yŏn'gu. Kyŏnggi-do P'aju-si: Chimmundang, 2010.

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20

Ethics in marketing and communications: Towards a global perspective. New York: Palgrave Macmillan, 2012.

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21

Carson, Patrick. Green is gold :business talking to business about the environmental revolution. Toronto, Ont: HarperBusiness, 1991.

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22

Kotler, Philip. Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, N.J: Wiley, 2005.

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23

Robin, Simons, ed. Doing best by doing good: How to use public purpose partnerships to boost corporate profits and benefit your community. New York, N.Y., U.S.A: Dutton, 1992.

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24

Doing well while doing good: The marketing link between business & nonprofit causes. Englewood Cliffs, N.J: Prentice Hall, 1993.

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25

Sin, Kang-gyun. Uri kangsan p'urŭge p'urŭge 25-yŏn ŭro pon kiŏp ŭi sahoejŏk ch'aegim hwaltong (CSR) 10-kyemyŏng. [Seoul]: K'ŏmon Puksŭ, 2008.

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26

Start something that matters. New York: Spiegel & Grau, 2011.

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27

Hesz, Alex. Guilt trip: From fear to guilt on the green bandwagon. Chichester, U.K: Wiley, 2010.

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28

Bambos, Neophytou, ed. Guilt trip: From fear to guilt on the green bandwagon. Hoboken, N.J: Wiley, 2009.

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29

Cairncross, Frances. Las cuentas de la tierra: Economía verde y rentabilidad medioambiental. Madrid: Acento Editorial, 1993.

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30

Build a green small business: Profitable ways to become an ecopreneur. New York: McGraw-Hill, 2009.

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31

The E-factor: The bottom-line approach to environmentally responsible business. New York: Plume, 1994.

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32

The E-factor: The bottom-line approach to environmentally responsible business. New York: Times Books, 1993.

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33

Reiman, Joey. The story of purpose: The path to creating a brighter brand, a greater company, and a lasting legacy. Hoboken, N.J: Wiley, 2013.

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34

Childhood under siege: How big business targets children. New York: Free Press, 2011.

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35

Bakan, Joel. Childhood under siege: How big business callously targets children. Toronto: Allen Lane Canada, 2011.

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36

Profession and purpose: A resource guide for MBA careers in sustainability. Sheffield, UK: Greenleaf Publishing, 2009.

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37

Dao de yu li run de ping heng: Qi ye she hui ze ren jia zhi chuang zao yan jiu. Shanghai: Hua dong li gong da xue chu ban she, 2013.

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38

Cato, Vivienne. Green means business: The contradictions of commerce and environmentalism. Enfield: School of Geography and Environmental Management, Middlesex University, 1993.

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39

Cato, Vivienne. Green means business: The contradictions of commerce and environmentalism. Enfield: Middlesex University, School of Geography and Environmental Management, 1993.

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40

Cavanagh, Thomas E. Community connections: Strategic partnerships in the digital industries. New York: Conference Board, 1999.

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41

Stand Out Social Marketing. McGraw-Hill, 2012.

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42

Adi, Ana. Corporate Social Responsibility in the Digital Age. Emerald Group Publishing Limited, 2015.

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43

Crowther, David, Ana Adi, and Georgiana Grigore. Corporate Social Responsibility in the Digital Age. Emerald Publishing Limited, 2015.

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44

Cause for Concern: Results-Oriented Cause Marketing. South-Western Educational Pub, 2006.

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45

Social Responsibility in the Global Market: Fair Trade of Cultural Products. Sage Publications, Inc, 1999.

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46

Conley, Chip, and Eric Friedenwald-Fishman. Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network). Berrett-Koehler Publishers, 2006.

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47

Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Edited by Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon, and Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

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Abstract:

This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).

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48

Business on a mission: How to build a sustainable brand. 2016.

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49

Dk Publishing. Green Business. DK ADULT, 2008.

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50

Kotler, Philip. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Wiley, 2004.

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