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Journal articles on the topic 'Social marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21, no. 1 (2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.

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Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.

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2

Wood, Matthew. "Marketing social marketing." Journal of Social Marketing 2, no. 2 (2012): 94–102. http://dx.doi.org/10.1108/20426761211243937.

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3

Shukla, Rishi, and Dr Vivek Agarwal. "Social Media Marketing." International Journal of Research Publication and Reviews 5, no. 4 (2024): 8949–53. http://dx.doi.org/10.55248/gengpi.5.0424.1111.

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4

Hastings, Gerard, and Kathryn Angus. "When is social marketing not social marketing?" Journal of Social Marketing 1, no. 1 (2011): 45–53. http://dx.doi.org/10.1108/20426761111104428.

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5

Kreutzer, Ralf T. "Social-Media-Guidelines – damit Social-Media-Marketing überzeugen kann." Der Betriebswirt: Volume 52, Issue 3 52, no. 3 (2011): 15–21. http://dx.doi.org/10.3790/dbw.52.3.15.

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Social-Media-Marketing wird von vielen Unternehmen inzwischen als „notwendiges Muss“ angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten „sozialen Medien“ wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entw

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6

Olivera Carhuaz, E. S., and V. M. Pulido Capurro. "Social marketing: its importance in social problem solving." Revista Científica de la UCSA 5, no. 2 (2018): 26–35. http://dx.doi.org/10.18004/ucsa/2409-8752/2018.005(02)026-035.

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7

Burchell, Kevin, Ruth Rettie, and Kavita Patel. "Marketing social norms: Social marketing and the ‘social norm approach’." Journal of Consumer Behaviour 12, no. 1 (2012): 1–9. http://dx.doi.org/10.1002/cb.1395.

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8

Caris, Rozenn, Dominique Besnard, Hervé Chambrin, et al. "Social marketing." VST - Vie sociale et traitements N° 154, no. 2 (2022): 3–4. http://dx.doi.org/10.3917/vst.154.0003.

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9

Mathiyazhagan, T., Jagjyot Kaur, J. K. Das, and M. Ravindhar. "Social Marketing." International Journal of Social Sciences 3, no. 1 (2014): 69. http://dx.doi.org/10.5958/j.2321-5771.3.1.007.

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10

Camargo, Eleida P., Luciane BC Carvalho, Rodrigo De Freitas, Welton Lopes, Lucila BF Prado, and Gilmar F. Prado. "Marketing Social." Revista Neurociências 19, no. 2 (2001): 200–209. http://dx.doi.org/10.4181/rnc.2010.05ip.09.

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Objetivo. Este estudo tem por finalidade caracterizar o paciente do Ambulatório Neuro-Sono da Unifesp, identificando suas principais demandas e variáveis sócio-demográficas. Método. Foram analisados aleatoriamente 208 prontuários de pacientes. Destes prontuários foram extraídas as informações: data de nascimento, sexo, diagnóstico principal, 1ª consulta e número de retornos. A amostra foi analisada também segundo gênero e faixa etária. Resultados. 59,6% dos pacientes pertenciam ao sexo masculino; 44,23% eram menores de 16 anos (65,59% meninos). Os diagnósticos mais frequentes foram: Síndrome d

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11

Truong, V. Dao. "Social Marketing." Social Marketing Quarterly 20, no. 1 (2014): 15–34. http://dx.doi.org/10.1177/1524500413517666.

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This article examines the development of social marketing research from 1998 to 2012. Drawing upon journal and database searches, 867 articles were retrieved and then analyzed in the light of the content analysis method. The article indicates that social marketing has captured increasing research attention, as evidenced by the growing number of articles published. U.S.- and U.K.-based researchers and institutions have contributed significantly to shaping knowledge in the field. Public health has predominantly been the research topic and hence more articles have been published in health-related

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12

Montazeri, Ali. "Social marketing." Journal of the Royal Society of Health 117, no. 2 (1997): 115–18. http://dx.doi.org/10.1177/146642409711700209.

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13

Blair, Jo Ellen. "Social Marketing." AAOHN Journal 43, no. 10 (1995): 527–31. http://dx.doi.org/10.1177/216507999504301008.

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14

S, Ranganathan, and Abishek M. "Social Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 207–14. https://doi.org/10.5281/zenodo.1419440.

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This paper to achieve social change.  It has the primary goal of achieving social good.    Traditional  commercial  marketing  aims  are  primarily  financial,  though they can have positive social affects as well.  In the context of public health, social marketing  would  promote  general  health,  raise  awareness  and  induce  changes in  behavior.    To  see  social  marketing  as  only  the  use  of  standard  commercial marke

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15

Řežab, Jan. "Social Media Marketing and Brands' Social Marketing Behavior." Central European Business Review 1, no. 1 (2012): 49. http://dx.doi.org/10.18267/j.cebr.9.

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16

Mitchell, Alex, Judith Madill, and Samia Chreim. "Marketing and social enterprises: implications for social marketing." Journal of Social Marketing 5, no. 4 (2015): 285–306. http://dx.doi.org/10.1108/jsocm-09-2014-0068.

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Purpose – The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. This addresses a significant gap in the current literature base and also provides insights for social marketers seeking to pursue social change initiatives through social enterprise. Design/methodology/approach – This empirical investigation uses a qualitative investigation of 15 social enterprises informed by a grounded th

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17

Mari, Hisashi. "Social Media Marketing:." Japan Marketing Journal 43, no. 2 (2023): 70–77. http://dx.doi.org/10.7222/marketing.2023.052.

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18

Oh, Heiwon, Brenda Avila, and Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT." Global Fashion Management Conference 3, no. 3 (2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.

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19

Andreasen, Alan R. "From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing." Journal of Public Policy & Marketing 16, no. 1 (1997): 129–31. http://dx.doi.org/10.1177/074391569701600112.

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20

Krstić, Ana, and Biljana Đurđević. "Social media marketing." Marketing 48, no. 4 (2017): 254–60. http://dx.doi.org/10.5937/markt1704254k.

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21

Yamamoto, Hikaru. "Social Media and Marketing." Japan Marketing Journal 40, no. 4 (2021): 3–5. http://dx.doi.org/10.7222/marketing.2021.014.

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22

Sugitani, Yoko. "Social Psychology and Marketing." Quarterly Journal of Marketing 45, no. 1 (2025): 2–4. https://doi.org/10.7222/marketing.2025.006.

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23

Dahl, Stephan, Lynne Eagle, and David Low. "Integrated marketing communications and social marketing." Journal of Social Marketing 5, no. 3 (2015): 226–40. http://dx.doi.org/10.1108/jsocm-07-2012-0031.

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Purpose – The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion how a symbiotic relationship between IMC and social marketing can lead to both practical improvements of health-related social marketing campaigns, as well as theoretical advancement of the IMC construct. Design/methodology/approach – Based on semi-structured, in-depth interviews with practitioners, the authors provide exploratory evidence for support for IMC within the social marketing community and highlight

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24

Smith, Bill. "Marketing America: A Social Marketing Perspective." Social Marketing Quarterly 7, no. 4 (2001): 92–94. http://dx.doi.org/10.1080/15245004.2001.9961190.

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25

Levit, Tatiana, and Magdalena Cismaru. "Marketing social marketing theory to practitioners." International Review on Public and Nonprofit Marketing 17, no. 2 (2020): 237–52. http://dx.doi.org/10.1007/s12208-020-00245-4.

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26

Leonard, Delores. "B2B Marketing—Social Marketing." Open Journal of Business and Management 13, no. 02 (2025): 887–93. https://doi.org/10.4236/ojbm.2025.132047.

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27

Olson, Sarah J. "Social Marketing and Social Change." Health Promotion Practice 15, no. 3 (2014): 309–12. http://dx.doi.org/10.1177/1524839913518921.

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28

Wood, Matthew. "Social Marketing for Social Change." Social Marketing Quarterly 22, no. 2 (2016): 107–18. http://dx.doi.org/10.1177/1524500416633429.

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This article explores the role of social marketing in achieving health equality and social change in the context of obesity, one of the most serious global public health issues we face today. Social marketing has traditionally taken a downstream focus, targeting individuals to change their behavior. This article takes a critical perspective, supporting moves toward upstream social marketing and applying a socioecological model to social marketing theory. At the macrolevel, the marketing activities of some companies and social–economic environment mean it is difficult for some consumers to make

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29

Kennedy, Ann-Marie, and Nicholas Santos. "Social fairness and social marketing." Journal of Social Marketing 9, no. 4 (2019): 522–39. http://dx.doi.org/10.1108/jsocm-10-2018-0120.

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Purpose Social marketers set out to undertake interventions that benefit society. However, at times, there can be inadvertent, unintended consequences of these interventions that can be seen as unethical. Such ethical issues can arise from the context, process, method and outcomes of interventions and often bring to the fore the “social fairness” of social marketing. Given that social marketing is aimed at societal benefit, the authors believe that the issue of social fairness is an important one in the context of ethical social marketing. With that in mind, the purpose of this paper is to pro

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30

Camargo, Eleida P., Luciane BC Carvalho, Rodrigo De Freitas, Welton Lopes, Lucila BF Prado, and Gilmar F. Prado. "Réplica − Marketing Social." Revista Neurociências 19, no. 2 (2001): 213. http://dx.doi.org/10.34024/rnc.2011.v19.8375.

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31

Ferreira, Adriana R. "Marketing Social Responsável." Revista Panorama - Revista de Comunicação Social 2, no. 1 (2022): 2. http://dx.doi.org/10.18224/pan.v2i1.2129.

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32

Raciti, Maria M. "Social marketing hackers." Journal of Social Marketing 11, no. 3 (2021): 306–20. http://dx.doi.org/10.1108/jsocm-12-2020-0238.

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Purpose Social marketing has come of age. Today, we are is a legitimate discipline with a wealth of empirical evidence that manifestly demonstrates the ability to bring about behaviour changes for the greater good. As social marketers, we are rapidly expanding the horizons, with a growing interest in the labyrinth of systems that influence the chosen social causes. We have become brave and bold, but is the study now running the risk of romanticising the work and ourselves? It is time to recalibrate, to take stock and to address the elephants in the social marketing room. Design/methodology/app

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33

Scott, Jenny E., and Joan Wharf Higgins. "Upstream Social Marketing." Social Marketing Quarterly 18, no. 2 (2012): 112–23. http://dx.doi.org/10.1177/1524500412450488.

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The benefits of physical activity (PA) are well recognized. While the benefits of PA contribute to a higher quality of life, physical inactivity remains a population-wide plague around the world. The health risks associated with inactivity are disproportionately high among those with low-incomes. While the barriers hindering an active lifestyle among low-income persons are well known, there is a paucity of literature on the perspectives of those that are providing recreation services to low-income citizens. It is anticipated that understanding the professionals’ perspectives may help refine mu

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34

Lee, Nancy R. "Corporate Social Marketing." Social Marketing Quarterly 22, no. 4 (2016): 340–44. http://dx.doi.org/10.1177/1524500416672550.

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35

Deshpande, Sameer. "Corporate Social Marketing." Social Marketing Quarterly 22, no. 4 (2016): 255–63. http://dx.doi.org/10.1177/1524500416674291.

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36

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 9, no. 4 (2003): 83–87. http://dx.doi.org/10.1080/716100603.

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37

Cader, Yoosuf, and Afraa Abdulla Al Tenaiji. "Social media marketing." International Journal of Social Entrepreneurship and Innovation 2, no. 6 (2013): 546. http://dx.doi.org/10.1504/ijsei.2013.059955.

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38

Dibb, Sally, and Marylyn Carrigan. "Social marketing transformed." European Journal of Marketing 47, no. 9 (2013): 1376–98. http://dx.doi.org/10.1108/ejm-05-2013-0248.

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39

ИСМАИЛОВ Р.Н., ИСМАИЛОВ Р. Н., МАГОМЕДОВА А. Р. МАГОМЕДОВА А.Р., and НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А. "SOCIAL MEDIA MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 821–26. http://dx.doi.org/10.34925/eip.2024.163.2.161.

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Данная статья посвящена значимости маркетинга в социальных сетях. По мере роста использования социальных сетей во всем мире способность стимулировать продажи от определенных групп пользователей становится растущим бизнесом, изобилующим конкуренцией за просмотры и клики. This article is devoted to the significance of Marketing in social networks. As the use of social media grows around the world, the ability to drive sales from certain user groups is becoming a growing business, rife with competition for views and clicks.

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40

Meese, Tessa. "Exploring social marketing." Dental Nursing 6, no. 3 (2010): 125. http://dx.doi.org/10.12968/denn.2010.6.3.46765.

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41

Roy, Abhijit. "Strategic social marketing." Journal of International Consumer Marketing 28, no. 1 (2016): 73–74. http://dx.doi.org/10.1080/08961530.2015.1089120.

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42

Venzke, Sven. "Social Media Marketing." Datenschutz und Datensicherheit - DuD 35, no. 6 (2011): 387–92. http://dx.doi.org/10.1007/s11623-011-0096-9.

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43

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 8, no. 1 (2002): 62–65. http://dx.doi.org/10.1080/15245000212536.

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44

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 8, no. 2 (2002): 50–54. http://dx.doi.org/10.1080/15245000212547.

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45

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 9, no. 2 (2003): 50–53. http://dx.doi.org/10.1080/15245000309102.

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46

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 9, no. 3 (2003): 33–38. http://dx.doi.org/10.1080/15245000309105.

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47

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 8, no. 4 (2003): 71–74. http://dx.doi.org/10.1080/15245000309116.

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48

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 10, no. 1 (2004): 48–53. http://dx.doi.org/10.1080/15245000490433415.

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49

Pintado, Irene. "Social Marketing Resources." Social Marketing Quarterly 10, no. 2 (2004): 81–84. http://dx.doi.org/10.1080/15245000490484699.

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50

Newton-Ward, Michael, Alan Andreasen, Gerard Hastings, François Lagarde, and Robert Gould. "Positioning Social Marketing." Social Marketing Quarterly 10, no. 3-4 (2004): 17–22. http://dx.doi.org/10.1080/15245000490892452.

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