Relevant bibliographies by topics / Social media adoption

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social media adoption'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Social media adoption"

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Högberg, Karin. "Managing social media adoption." International Journal of Digital Culture and Electronic Tourism 2, no. 1 (2017): 1. http://dx.doi.org/10.1504/ijdcet.2017.10003332.

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Harris, Alexandra Conroy. "Social media and adoption." Children and Young People Now 2021, no. 7 (2021): 39. http://dx.doi.org/10.12968/cypn.2021.7.39.

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Alexandra Conroy Harris, legal consultant at CoramBAAF, on how the ease of social media contact between adopted children and birth families is a challenge that could reset expectations for all parties
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Wang, Chen-Ya, and Hsia-Ching Chang. "Choice Modeling of Enterprise Social Media Adoptions." International Journal of E-Adoption 11, no. 1 (2019): 12–24. http://dx.doi.org/10.4018/ijea.2019010102.

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To date, many studies focusing on the adoption rates of social media platforms in Fortune 500 firms have been conducted; however, little is known of the adoption time of such platforms, and the relationships between different social media adoptions. This study explores these aspects of social media using a proposed analysis integrating econometric analysis and data mining. Granger causality assists in constructing causal forecasting models of social media adoption time, whereas association rule mining, which can be visualized by dependency network graphs, contributes to understanding hidden re
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Talukder, Majharul, Ali Quazi, and Dede Djatikusumol. "Social Media and SMEs." Journal of Electronic Commerce in Organizations 16, no. 2 (2018): 1–28. http://dx.doi.org/10.4018/jeco.2018040101.

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This article addresses a research lacuna in the literature with regard to determinants of attitudes and adoption of an innovation (Facebook) in the SMEs sector in emerging economies with particular reference to Indonesia. To this end, five support dimensions: government support, management support, motivational support, technological support and training support were developed basing on existing literature and the established theories in the relevant field. The impact of these support dimensions on managerial attitudes and adoption of innovation were then examined in an organizational setting.
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Taufique, Khan Md Raziuddin, and Faisal Mohammad Shahriar. "Adoption of Online Social Media Innovation." International Journal of E-Business Research 9, no. 1 (2013): 21–35. http://dx.doi.org/10.4018/jebr.2013010102.

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Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM innovations and adoption of innovations by the OSM users. Precise and objective studies to put the OSM users in an adoption spectrum are close to nil, though such studies might carry great significance in this new but exploding field of business and marketing. This study focuses on proposing an ‘Adoption Spectrum’ for OSM innovations by the users by proliferating Rogers’s ‘A
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Homburg, Vincent, and Rebecca Moody. "Citizens’ social media adoption in Paraguay." Revista de Administração Pública 55, no. 5 (2021): 1077–100. http://dx.doi.org/10.1590/0034-761220200793.

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Abstract This article aims to identify factors associated with the use of social media by Paraguayan citizens in their relationship with the government. We gathered data using a vignette survey, which recorded the responses to four public service problems and collected scores on perceived effectiveness, capability, social influence, trust in government, trust in social media infrastructure, and social media anxiety. Multivariate analysis was used to test the hypotheses. Perceived effectiveness, social influence, and trust in social media infrastructures were found to be significantly correlate
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Zhou, Mi (Jamie), Lijun (Gillian) Lei, Jianling Wang, Weiguo (Patrick) Fan, and Alan G. Wang. "Social Media Adoption and Corporate Disclosure." Journal of Information Systems 29, no. 2 (2014): 23–50. http://dx.doi.org/10.2308/isys-50961.

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ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have
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Sharif, M. Hisham M., Indrit Troshani, and Robyn Davidson. "Public Sector Adoption of Social Media." Journal of Computer Information Systems 55, no. 4 (2015): 53–61. http://dx.doi.org/10.1080/08874417.2015.11645787.

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Kelleher, Tom, and Kaye Sweetser. "Social Media Adoption Among University Communicators." Journal of Public Relations Research 24, no. 2 (2012): 105–22. http://dx.doi.org/10.1080/1062726x.2012.626130.

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AlSharji, Adel, Syed Zamberi Ahmad, and Abdul Rahim Abu Bakar. "Understanding social media adoption in SMEs." Journal of Entrepreneurship in Emerging Economies 10, no. 2 (2018): 302–28. http://dx.doi.org/10.1108/jeee-08-2017-0058.

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Purpose This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Data were collected from a random sample of 1,700 SMEs operating in the UAE. Partial least squares structural equation modeling was used to analyze the data. Findings The results showed that the technology construct had no significant effect on social media adoption, but both organization and environment construc
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Dissertations / Theses on the topic "Social media adoption"

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Shang, Yunfeng. "Adoption of social media by SMTEs in China." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/15578.

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This study aims to investigate the impact of social media on small and medium sized tourism enterprises (SMTEs) in China, and to assess factors associated with the adoption of social media by SMTEs in China. Little specific attention has been paid in the literature to the impact of social media on SMTEs and the diffusion of best practices of social media adoption among SMTEs. There are still fewer examples where these themes are explored in the context of China. The original contribution of this research is to demonstrate how social media adoption is taking place in SMTEs in China. Both quanti
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Bogéa, Felipe. "Determinants of social media marketing adoption by companies." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24563.

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Submitted by Felipe Bogea (fbogea@gmail.com) on 2018-08-11T16:54:25Z No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-08-13T14:42:40Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-08-13T15:24:08Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, ch
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Shah, Bimal. "Increasing e-Government Adoption through Social Media: A case of Nepal." Thesis, Örebro universitet, Handelshögskolan vid Örebro universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-12590.

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Al, Rahbi Hafedh Said Abdullah. "Factors influencing social media adoption in small and medium enterprises (SMEs)." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/14514.

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The adoption and use of Information and Communication Technologies (ICTs) is widely regarded as essential in contemporary organisational environments. Such technologies have substantial effects on an organisation’s productivity and competitiveness. However, the nature of the effects varies across types of organisation (small to large), by country-context (developed and developing countries) and with the type of ICT adopted. This thesis focuses primarily on Small to Medium Enterprises (SMEs) in a less-researched developing country context, the region of the Gulf Cooperation Council (GCC), with
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El-Tahan, Samir, and Daniela Poblete. "Social media use in B2B context : A multi-case study on the use of social media by B2B companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65203.

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In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. Social media in a business to customer context has been very common since the birth of social media, companies had realized its benefit, and however, it is still in an early phase in a business to business context. Social media has b
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Yao, Becatien. "Adoption of new-media marketing in the green industry." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32840.

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Master of Science<br>Department of Agricultural Economics<br>Hikaru H. Peterson<br>Aleksan Shanoyan<br>Nurseries and garden centers face challenges to stay economically viable, particularly in rural areas. Their efforts to advertise horticultural products through traditional methods seem insufficient to increase their sales. Marketing through new media is receiving more attention by businesses across various industries. In order to assess whether this growing interest in new-media is applicable to the green house industry, it is important to determine their impact on business performance and t
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Sundlin, Madelene, and Mathilda Svensson. "Social media adoption and usage : A study within the industrial sector in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76297.

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Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). However there are limited research on how specific industries are adopting social media (Siamagka et al., (2015). Therefore, this thesis will contribute with resear
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Newton, Judith A. "Social media implementation models in the Australian emergency management sector." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103633/1/Judith_Newton_Thesis.pdf.

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This thesis explored the Australian emergency management sector’s integration, management and use of social media. The research generated new models that describe how social media has been implemented in these organisations. This research has strengthened the knowledge base about organisational social media use and its findings can assist organisations to evaluate the way the social media function is positioned in their structures, in order to determine if the placement, staffing and management of the function is aligned to their business and communication goals.
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Lundahl, Philpot Eva. "Social media adoption and use among information technology professionals and implications for leadership." Thesis, University of Phoenix, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3570894.

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<p>This sequential, mixed methods research addressed emerging social media use practices among IT professionals and explored lived experiences of senior IT leaders relative to successful organizational social media adoption and use. The study was informed by structuration theory and elements from the universal technology adoption and use (UTAUT) model, generation theory, and open leadership theory. In the first, quantitative descriptive research phase, an online survey was administered to describe IT professionals' uses of and attitudes toward social media in the workplace. Survey results base
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Etemadi, Ramtin. "Adoption of social media for professional knowledge sharing by construction professionals in Australia." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127290/2/Ramtin_Etemadi_Thesis.pdf.

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This study examines the adoption of social media for work-related knowledge sharing (KS) in the Australian construction industry. A new model has been developed. Mixed research methods including a survey and interviews were conducted. Performance expectancy, knowledge sharing self-efficacy, and facilitating conditions were the factors affecting the adoption of social media for KS by construction professionals in Australia. Trust played a critical role in enhancing potential enablers and reducing barriers for social media Verification, and monitoring mechanisms are suggested for improving le
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Books on the topic "Social media adoption"

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Lee, Salvaggio Jerry, and Bryant Jennings, eds. Media use in the information age: Emerging patterns of adoption and consumer use. L. Erlbaum Associates, 1989.

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Qalati, Sikandar Ali, and Dragana Ostic. Strengthening SME Performance Through Social Media Adoption and Usage. IGI Global, 2022.

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Qalati, Sikandar Ali, and Dragana Ostic. Strengthening SME Performance Through Social Media Adoption and Usage. IGI Global, 2022.

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Qalati, Sikandar Ali, and Dragana Ostic. Strengthening SME Performance Through Social Media Adoption and Usage. IGI Global, 2023.

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Qalati, Sikandar Ali, and Dragana Ostic. Strengthening SME Performance Through Social Media Adoption and Usage. IGI Global, 2023.

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Qalati, Sikandar Ali, and Dragana Ostic. Strengthening SME Performance Through Social Media Adoption and Usage. IGI Global, 2023.

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Klock, Brad, Macey Nee, Amber Mason, and Joanna Ivey. Essential Guide to Adoption Outreach: Using Social Media and Personal Networking to Adopt. OurChosenChild, 2022.

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Feasey, Rebecca. Infertility and Non-Traditional Family Building: From Assisted Reproduction to Adoption in the Media. Palgrave Macmillan, 2019.

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Feasey, Rebecca. Infertility and Non-Traditional Family Building: From Assisted Reproduction to Adoption in the Media. Springer International Publishing AG, 2020.

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Leong, Wee. Adoption of Social Media Marketing in the Higher Education Industry in Malaysia. an Empirical Study. GRIN Verlag GmbH, 2018.

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Book chapters on the topic "Social media adoption"

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Hossain, Mohammad Alamgir, Mohammed Quaddus, Shahriar Akter, and Matthew Warren. "Social Media Trolling: An fsQCA Approach." In Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-50192-0_12.

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Greiner, Daphne, and Jean-François Lemoine. "Understanding Chatbot End-Users to Improve Their Design: Antecedents of Trust, Adoption Motivations, and Expectations." In Social Computing and Social Media. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-61281-7_13.

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Sarvas, Risto, and David M. Frohlich. "Digital Photo Adoption." In From Snapshots to Social Media - The Changing Picture of Domestic Photography. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-247-6_6.

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Ray, Arghya, Pradip Kumar Bala, and Shilpee A. Dasgupta. "Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing." In Digital and Social Media Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_12.

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Plekhanov, Dmitriy. "Social Media Adoption and Usage in Central Banking." In Communications in Computer and Information Science. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39296-3_30.

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Abed, Salma S., and Shaza W. Ezzi. "Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia." In Digital and Social Media Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_4.

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Muhammad, Syed S., Bidit Dey, Sharifah Alwi, and Mujahid Mohiuddin Babu. "Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety." In Digital and Social Media Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_14.

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Adae, Eric Kwame, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, and Doreen Anyamesem Odame. "Catalysts for Social Media Adoption in the Public Sector in Africa." In Social Media and Africa's Public Sector. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-22642-7_4.

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Pesonen, Juho, Jenni Mikkonen, Marika Makkonen, and Antti Honkanen. "Barriers Affecting Social Media Adoption in Finnish Tourism Businesses." In Information and Communication Technologies in Tourism 2014. Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03973-2_52.

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Namankani, Hanaa, Claire Moxham, and Matthew Tickle. "A Conceptual Review of Social Media Adoption in SMEs." In Social Media: The Good, the Bad, and the Ugly. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45234-0_22.

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Conference papers on the topic "Social media adoption"

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Halim, Erwin, Pandu Darmawan, Sudiana Sudiana, Yuliana Lisanti, Liana Sugandi, and Placide Poba-Nzaou. "Exploring the Impact of Social Media Adoption to Small Medium Enterprises (SMEs) Performance." In 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024. https://doi.org/10.1109/ictiia61827.2024.10761226.

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Basbas, Jori Lace R. "Analyzing Social Media Marketing Initiatives of Educational Institution Towards the Adoption of Customer-Focused Marketing." In 2024 5th Technology Innovation Management and Engineering Science International Conference (TIMES-iCON). IEEE, 2024. http://dx.doi.org/10.1109/times-icon61890.2024.10630730.

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Fernando, Calvien Nielson, Steven Maranata, and Dicky Hida Syahchari. "The Role of Perceived Usability, Social Media and Data Security in the Adoption of Fintech Services." In 2024 10th International Conference on Computing, Engineering and Design (ICCED). IEEE, 2024. https://doi.org/10.1109/icced64257.2024.10983807.

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Meirita Ulo, Karina Lia, Adrika Novrialdi, Fany Azka Hidayatulloh, Haikal R. Yusmananda, Naomi Riana Lumban Gaol, and Wahyu Catur Wibowo. "From Likes to Lifestyle: Exploring the Adoption of Healthy Food Recommendations on Social Media in Indonesia." In 2025 16th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4e). IEEE, 2025. https://doi.org/10.1109/ic4e65071.2025.11075420.

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K, Renuga, Rahat Izhar, and Shahid Nazir Bhatti. "Examining the Role of AI Experience in Shaping Consumer Attitudes and Adoption Behavior in Social Media Marketing." In 2025 International Conference on Innovation in Artificial Intelligence and Internet of Things (AIIT). IEEE, 2025. https://doi.org/10.1109/aiit63112.2025.11082958.

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Mohammed, Nour A. M., K. S. Savita, Hafizan Mat Som, and M. H. Hasan. "The Influence of Technophilia, Social Media Marketing and EV Infrastructure on the Continuing Adoption of Electric Vehicles in Malaysia via Technology Continuance Theory (TCT) Lens: Cognitive Interview Analysis." In 2024 8th International Conference on Computing, Communication, Control and Automation (ICCUBEA). IEEE, 2024. https://doi.org/10.1109/iccubea61740.2024.10774979.

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Mergel, Ines. "Social media adoption." In the 15th Annual International Conference. ACM Press, 2014. http://dx.doi.org/10.1145/2612733.2612740.

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Gao, Xian, and Jooho Lee. "E-Government Services and Social Media Adoption." In dg.o '17: 18th Annual International Conference on Digital Government Research. ACM, 2017. http://dx.doi.org/10.1145/3085228.3085258.

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Cestyakara, Agastia, and Kridanto Surendro. "Social media adoption model for smart entrepreneur." In 2013 International Conference on ICT for Smart Society (ICISS). IEEE, 2013. http://dx.doi.org/10.1109/ictss.2013.6588080.

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Rahman, Tazizur, Md Abir Hossain, Yang Sok Kim, Mijin Noh, and Choong Kwon Lee. "Determinants of Social Media-Based Online Store Adoption." In SMA 2020: The 9th International Conference on Smart Media and Applications. ACM, 2020. http://dx.doi.org/10.1145/3426020.3426081.

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Reports on the topic "Social media adoption"

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Jeyaraj, Anand, and LaToya Malone. Trial, Adoption, Usage and Diffusion of Social Media. Defense Technical Information Center, 2011. http://dx.doi.org/10.21236/ada560201.

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Ataniyazova, Zamira, Viktoriya Levinskaya, Anvar Nizamov, Malika Mukimova, Prabha Kiran, and Kholida Sabirova. Role of the Uzbekistan government in promoting Corporate Social Responsibility (CSR). TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2024. https://doi.org/10.70735/txuu1285.

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The government should encourage media involvement to highlight corporate CSR operations. A strong civil society increases CSR adoption. Mandating the role of government should be applied to state-owned enterprises. Facilitating the role of the government is key to promoting CSR adoption in Uzbekistan. The need for providing guidance and raising awareness about CSR is of utmost importance. A partnering role is needed for dialogue with different stakeholders for developing policies that would be supported by civil society. Endorsing the role of government is the least preferred role in promoting
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Siar, Sheila, and Pauline Joy Lorenzo. Implementing Crisis and Risk Communication in a Pandemic: Insights from LGUs' COVID-19 Experience. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.32.

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Local government units (LGUs) are at the forefront of the Philippine government’s COVID-19 pandemic response. One of their most important functions is crisis and risk communication to ease public fear, mitigate the damage caused by the pandemic, and promote the adoption of health and safety protocols to control the spread of COVID-19. However, only a few studies on local governments’ COVID-19 experience are present, and an in-depth study of the crisis and risk communication of Philippine LGUs has not been done yet. To fill this gap, this study investigated the communication strategies used by
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Chen, Chanjuan, and Kendra Lapolla. Style Studies: Adopting Personas in Fashion Design Pedagogy through Use of Social Media Web Applications with Real Consumers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-291.

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Borrett, Veronica, Melissa Hanham, Gunnar Jeremias, et al. Science and Technology for WMD Compliance Monitoring and Investigations. The United Nations Institute for Disarmament Research, 2020. http://dx.doi.org/10.37559/wmd/20/wmdce11.

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The integration of novel technologies for monitoring and investigating compliance can enhance the effectiveness of regimes related to weapons of mass destruction (WMD). This report looks at the potential role of four novel approaches based on recent technological advances – remote sensing tools; open-source satellite data; open-source trade data; and artificial intelligence (AI) – in monitoring and investigating compliance with WMD treaties. The report consists of short essays from leading experts that introduce particular technologies, discuss their applications in WMD regimes, and consider s
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Paulus, Trena, and Jessica Lester. Creating Digital Workflows for Qualitative Research. Instats Inc., 2023. http://dx.doi.org/10.61700/ko4rndbb9xfb6469.

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This four-hour seminar provides the theoretical and methodological grounding needed to develop digital workflows for designing and carrying out qualitative research. The seminar illustrates how researchers can leverage digital tools – social media conversations, online interviews, AI for data transcription and analysis – in meaningful and reflexive ways. By the conclusion, participants will have generated their own digital qualitative research workflow to address their own research questions and study designs. Participants will be guided through a process of answering key questions to consider
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Paulus, Trena, and Jessica Lester. Creating Digital Workflows for Qualitative Research. Instats Inc., 2023. http://dx.doi.org/10.61700/ud03e3s468hlm469.

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This four-hour seminar provides the theoretical and methodological grounding needed to develop digital workflows for designing and carrying out qualitative research. The seminar illustrates how researchers can leverage digital tools – social media conversations, online interviews, AI for data transcription and analysis – in meaningful and reflexive ways. By the conclusion, participants will have generated their own digital qualitative research workflow to address their own research questions and study designs. Participants will be guided through a process of answering key questions to consider
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Kessler, Matthew, Annsofie Wahlström, Hanna Weiber-Post, and Ylva Carlqvist Warnborg. Exploring the future of meat : navigating complex topics for better decision making. SLU Future food, Swedish University of Agricultural Sciences, 2023. http://dx.doi.org/10.54612/a.55n5kd18dl.

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This report draws on insights gleaned from putting together the project The future of meat – storytelling and dialogues for improved decision making from 2021-2023, integrating lessons from expert interviews, podcast production, and facilitated workshops. The project was initiated by the SLU Future Food platform at the Swedish University of Agricultural Sciences (SLU), and developed and produced by TABLE, which is a food systems collaboration between the University of Oxford, SLU, and Wageningen University and Research. The aim of the project was to reflect on our own viewpoints and to foster
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