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Dissertations / Theses on the topic 'Social media adoption'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Shang, Yunfeng. "Adoption of social media by SMTEs in China." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/15578.

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This study aims to investigate the impact of social media on small and medium sized tourism enterprises (SMTEs) in China, and to assess factors associated with the adoption of social media by SMTEs in China. Little specific attention has been paid in the literature to the impact of social media on SMTEs and the diffusion of best practices of social media adoption among SMTEs. There are still fewer examples where these themes are explored in the context of China. The original contribution of this research is to demonstrate how social media adoption is taking place in SMTEs in China. Both quanti

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Bogéa, Felipe. "Determinants of social media marketing adoption by companies." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24563.

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Submitted by Felipe Bogea (fbogea@gmail.com) on 2018-08-11T16:54:25Z No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-08-13T14:42:40Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-08-13T15:24:08Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, ch

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Shah, Bimal. "Increasing e-Government Adoption through Social Media: A case of Nepal." Thesis, Örebro universitet, Handelshögskolan vid Örebro universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-12590.

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Al, Rahbi Hafedh Said Abdullah. "Factors influencing social media adoption in small and medium enterprises (SMEs)." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/14514.

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The adoption and use of Information and Communication Technologies (ICTs) is widely regarded as essential in contemporary organisational environments. Such technologies have substantial effects on an organisation’s productivity and competitiveness. However, the nature of the effects varies across types of organisation (small to large), by country-context (developed and developing countries) and with the type of ICT adopted. This thesis focuses primarily on Small to Medium Enterprises (SMEs) in a less-researched developing country context, the region of the Gulf Cooperation Council (GCC), with

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El-Tahan, Samir, and Daniela Poblete. "Social media use in B2B context : A multi-case study on the use of social media by B2B companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65203.

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In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. Social media in a business to customer context has been very common since the birth of social media, companies had realized its benefit, and however, it is still in an early phase in a business to business context. Social media has b

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Yao, Becatien. "Adoption of new-media marketing in the green industry." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32840.

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Master of Science<br>Department of Agricultural Economics<br>Hikaru H. Peterson<br>Aleksan Shanoyan<br>Nurseries and garden centers face challenges to stay economically viable, particularly in rural areas. Their efforts to advertise horticultural products through traditional methods seem insufficient to increase their sales. Marketing through new media is receiving more attention by businesses across various industries. In order to assess whether this growing interest in new-media is applicable to the green house industry, it is important to determine their impact on business performance and t

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Sundlin, Madelene, and Mathilda Svensson. "Social media adoption and usage : A study within the industrial sector in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76297.

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Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). However there are limited research on how specific industries are adopting social media (Siamagka et al., (2015). Therefore, this thesis will contribute with resear

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Newton, Judith A. "Social media implementation models in the Australian emergency management sector." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103633/1/Judith_Newton_Thesis.pdf.

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This thesis explored the Australian emergency management sector’s integration, management and use of social media. The research generated new models that describe how social media has been implemented in these organisations. This research has strengthened the knowledge base about organisational social media use and its findings can assist organisations to evaluate the way the social media function is positioned in their structures, in order to determine if the placement, staffing and management of the function is aligned to their business and communication goals.

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Lundahl, Philpot Eva. "Social media adoption and use among information technology professionals and implications for leadership." Thesis, University of Phoenix, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3570894.

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<p>This sequential, mixed methods research addressed emerging social media use practices among IT professionals and explored lived experiences of senior IT leaders relative to successful organizational social media adoption and use. The study was informed by structuration theory and elements from the universal technology adoption and use (UTAUT) model, generation theory, and open leadership theory. In the first, quantitative descriptive research phase, an online survey was administered to describe IT professionals' uses of and attitudes toward social media in the workplace. Survey results base

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Etemadi, Ramtin. "Adoption of social media for professional knowledge sharing by construction professionals in Australia." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127290/2/Ramtin_Etemadi_Thesis.pdf.

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This study examines the adoption of social media for work-related knowledge sharing (KS) in the Australian construction industry. A new model has been developed. Mixed research methods including a survey and interviews were conducted. Performance expectancy, knowledge sharing self-efficacy, and facilitating conditions were the factors affecting the adoption of social media for KS by construction professionals in Australia. Trust played a critical role in enhancing potential enablers and reducing barriers for social media Verification, and monitoring mechanisms are suggested for improving le

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Panyam, Sinta. "The Adoption of Social Media in Nonprofit Organizations : The Case Study of the United Nations Country Team in Thailand." Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-233748.

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The study examines the role of social media in non-profit organizations using the case study from the United Nations Development Programme (UNDP) in Thailand Country office. As Social media become a significant channel to raise the visibility and promote the work of the organization. The focus of this research examines what drives organizations adopting social media through a model built round four key factors, 1.) The importance of social media, 2.) The impact to image of the organization, 3.) Communication strategies and, 4.) Characteristics of content on social media channels. The research

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Altunbas, Fuat. "Social Media in Policing: a Study of Dallas-fort Worth Area City Police Departments." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500211/.

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Social media offers numerous opportunities to companies, organizations and government agencies to communicate with people outside their organization, to promote their interests and to better serve their customers, or as in the case with government agencies, to better serve their citizens. However, little is known about how police departments in particular use social media. This research study explores why police departments use social media, how they manage their social media tools, and the problems and challenges experienced as they use social media. This qualitative study is largely guided b

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Nyakundi, Victor, and Bui Thi Kim Khanh. "Factors Influencing the Adoption and Continuance Usage of Social MediaPlatforms among Small new ventures in Sweden." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44579.

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The rise of social media platforms in the modern world of business has shaped how organizations undertaketheir day-to-day business activities. This has in return increasingly attracted several studies on howbusinesses can optimally harness the benefits of social media platforms through adoption and continuedusage of these platforms. This paper therefore endeavored to conduct a quantitative study on factors ofunified theory of acceptance and use of technology (UTAUT) by extending the original model by Venkateshet al.,. (2003) in integrating continuance to test their impact on adoption and conti

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Assaf, Elias. "From Social Networks to International Relations: How Social Influence Shapes International Norm Adoption and The Global Order." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1574591937096021.

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Becirevic, Annita. "News and Radio: Social Media Adoption and Integration by @RadioProducers and its Impact on Their #MediaWork." Thesis, The University of Sydney, 2015. http://hdl.handle.net/2123/13430.

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This research analyses how news talk radio program producers are using social media in their daily work practices and routines, and how doing so has impacted on their media work. Currently, the majority of scholarly attention has focused on the apparent crisis facing print media in light of continuous technological innovations in newsrooms, as a condition of media convergence. However, there has been significantly less scholarship considering how the introduction of various Internet and new media technologies has impacted on radio broadcasting. Structural transformations of the radio industry

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Williams-Morgan, Elaine A. "Social Media Adoption in Business| Examining the Uses and Experiences of Small and Medium Enterprises in Jamaica." Thesis, Capella University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10685526.

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<p> The disruptive effects of social media are placing pressure on organizations to adopt or be left behind. There is little empirical research, however, regarding how social networking is used and experienced by adopting organizations. This dissertation is the outcome of an investigation of social media adoption and impact on businesses, and on traditional mass media, in a small and medium enterprise (SME) context. The character of social media adoption was examined, using the Technology Acceptance Model (TAM) as the theoretical framework. Thematic analysis of the data provided insights on th

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Pscheida, Daniela, Steffen Albrecht, Sabrina Herbst, Claudia Minet, and Thomas Köhler. "Nutzung von Social Media und onlinebasierten Anwendungen in der Wissenschaft." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-132962.

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Der Science 2.0-Survey geht der Frage nach, welche Rolle die Nutzung von Social Media und onlinebasierten Anwendungen für Wissenschaftler/-innen an deutschen Hochschulen spielt. Seine Ergebnisse zeigen, dass diese Werkzeuge aus der wissenschaftlichen Arbeit nicht wegzudenken sind. Zu den meist genutzten Anwendungen zählen die Online-Enzyklopädie Wikipedia (von 95% der Befragten beruflich genutzt), Onlinearchive und -datenbanken (79%), Mailinglisten (76%) und Content Sharing bzw. Cloud-Dienste wie beispielsweise Dropbox oder Slideshare (68%), die jeweils von mehr als zwei Dritteln der Wissensch

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Tariq, Muhammad, and Abdul ghaffar. "Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden." Thesis, Jönköping University, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12527.

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<p><strong><p>Background</p><p>In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. A common misconception prevalent is that marketing in micro businesses is just a miniature of larger enterprises. This is why earlier researchers have paid scarce treat

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Sotiropoulos, Panagiotis. "HRM innovation through technology in Greece : factors influencing the adoption, diffusion and exploitation of e-HRM and social media." Thesis, University of Glasgow, 2014. http://theses.gla.ac.uk/5869/.

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Although, electronic human resources management (e-HRM) and social media technologies appear to be increasingly used by companies to design and deliver their human resources management (HRM) practices in order to face the demands of knowledge based economies, there is little empirical evidence concerning whether the absorption of these technologies leads to HRM innovation. To address this gap, this thesis examines the relationships between the absorptive capacity (ACAP) of organisations, e-HRM and social media technologies, and HRM innovation. Drawing mainly on the ACAP theory when paralleled

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Erkan, Ismail. "The influence of electronic word of mouth in social media on consumers' purchase intentions." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/12972.

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The influence of electronic word of mouth (eWOM) on consumers’ purchase intentions has long been known. However, the emergence of social media has brought a new perspective to eWOM through enabling users to communicate with their existing networks on the Internet. On social media, conversely to the other online platforms, users are able to exchange their opinions and experiences about products or services with familiar people, which refers to people who they already know such as friends and acquaintances. This new way of eWOM has the potential for greater impact on consumers. Therefore, the ai

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Polonski, Vyacheslav. "Commitment issues : toward an understanding of young people's social media choices in the multi-platform era." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:6d738215-33d1-4de2-b680-dd3def88f1bd.

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Social network sites (SNSs) have become a common part of everyday life for billions of people worldwide. Not everyone uses the same sites, nor are sites functionally equivalent in the eyes of users. Both established platforms and new upstarts may provide novel features or access to new audiences, yet users tend to remain on a few dominant platforms, especially Facebook, the world's reigning social network site. The goal of the present study is to understand why people are committed to specific social network sites, given that no site encompasses either all of a person's social connections or a

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Löv, Michelle, Tinne Lestrin, and Josefine Uppfeldt. "Föredrar arbetsgivaren festprissen eller kontorsnissen? : En kvalitativ studie om rekryterares granskning av arbetssökandes sociala medier inom IT-branschen." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105042.

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The purpose of the study is to create an understanding of whether, and in such cases how, employers in IT-firms examine jobseekers' social media as a part of the company's recruitment process. The study has been limited to recruiters in the IT-industry as it was considered extra interesting to examine the recruitment process related to social media due to the technical skills that are required within the IT industry. The choice of industry was also based on the fact that it is estimated that 70.000 new employees will be needed until the year of 2022, to meet Sweden's demand of employees within

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Wahieb, R. M. "Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/42386/.

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A thorough look towards the use of social media reveals a strong potential to its role as a marketing tool. This study examines the barriers to the adoption of SMM by retailers of electronics and home appliances in Egypt. Despite the long stream of research in this field, research investigating the generalizability of measures, antecedents and models of organizational barriers within developing markets has been under-researched which suggests a need for further investigation. An array of univariate and multivariate statistical techniques has been employed to conduct the required analysis and m

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Renken, Uta, and Angelika C. Bullinger. "Adoption, Anpassung oder Abkehr? - Eine Studie zur Nutzung von kollaborativen Web 2.0-Anwendungen durch Studierende." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101331.

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1 EINLEITUNG Nachdem in den vergangenen Jahren die Bedeutung von Web 2.0-Anwendungen neben dem privaten vor allem auch für den unternehmerischen Bereich untersucht wurde [18], werden seit einiger Zeit auch Einsatzmöglichkeiten in Forschung und Lehre berücksichtigt. Wagner und Schroeder zufolge ermöglicht die Nutzung von Web 2.0-Anwendungen die gemeinsame Schaffung von Inhalten im Internet, die häufigen und unvorhergesehenen Änderungen unterliegen [24]. Viele dieser Anwendungen sind hedonistisch [10] und im privaten Internetnutzungsverhalten von Studenten weit verbreitet [27]. Bereits 2009 hatt

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Yoon, Yeochang. "Essays on Information Economics." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460549265.

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Wass, Ronnie, and Johanna Tudeen. "Att tackla sociala medier : En kvalitativ intervjustudie med personer som påverkats negativt vid användningen av sociala medier samt om deras hanteringsstrategier." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54406.

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Over the last couple of years’ social media has come to have an influential role in our lives. With the broad use questions has raised if social media use can have negative effects. We have seen a recurrent tendency in media and society that encourage people to overlook their social media use and seen cases of people reducing their private social media use. The purpose of this study is to examine attitudes in young adults whom have taken a break from social media or reduced their usage. Furthermore, we wanted to distinguish what types of strategies they have used when they renounced from socia

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Palekar, Shailesh S. "News consumption in the digital age: Exploring the role and impact of social broadcasting networks." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/95788/1/Shailesh_Palekar_Thesis.pdf.

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This doctoral dissertation builds a conceptual theory-guided explanation of the dichotomous role of Social Broadcasting Networks such as Facebook and Twitter that benefit as well as pose a threat to traditional news firms. By empirically evidencing the news consumption of individuals, it shows how the influence of these networks and the influence in the networks impact two prime news consumption behaviors viz. switching and continuance. It explains the entanglement of technology and social activity and leads towards conceptualizing the unique phenomenon of 'Competing-Complementarity.'

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Saurombe, Memory. "The impact of media commercialization on public service broadcasting : the case of Radio Zimbabwe after the adoption of the Commercialisation Act (No 26) of 2001." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/601.

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Cultural and educational functions of public service broadcasting come at a fortuitous time, as the changing environment of broadcasting is on various agendas. At the heart of this is the question of the present and future status of public service broadcasting. Major changes have taken place in the political economy of the media and the world economy at large, technological advancement has resulted in privatization and commercialization of the media. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial instituti

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Abdel-Sattar, Nesrine M. A. K. "Innovation in Arabic online newsrooms : a comparative study of the social shaping of multimedia adoption in Aljazeera Net, Almassae and Almasry Alyoum in the context of the Arab Spring." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:a442328b-2288-4731-b140-2c3a6d0bd91b.

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This study focuses on the factors shaping innovation in online newsrooms in three nations of the Arab World, with particular interest in the adoption of multimedia news innovations. Applying theoretical perspectives from the social shaping of technology and the diffusion of innovation literature, this study sought to identify the key factors shaping the innovation process. Field studies were based in three Arabic newsrooms: Aljazeera Net in Qatar, Almasry Alyoum in Egypt, and Almassae in Morocco. The case studies are grounded in two weeks of participant-observation field research within each o

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Munyengeterwa, Tariro S. "The Impact of Artificial Intelligence in the Customer Journey: A Case Study of Bosch USA and Defy South Africa." Digital Commons @ East Tennessee State University, 2021. https://dc.etsu.edu/etd/3870.

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Artificial intelligence (AI) continues to gain traction and is increasingly reshaping the media and marketing communications field. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how AI is affecting the customer journey. The present study explored both organizations’ current use of AI tools and how customer perceptions about AI affect AI usage and adoption through the lens of diffusion of innovation theory. The research was conducted using mixed-method qualitative research. In-depth interviews and a case study content an

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O'Byrne, John Christopher. "The Diffusion and Evolution of 311 Citizen Service Centers in American Cities from 1996 to 2012 - A Study to Identify the Catalysts for the Adoption of Citizen Engagement Technology." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/52634.

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This study of the diffusion and evolution of the 311 innovation in the form of citizen service centers and as a technology cluster has been designed to help identify the catalysts for the spread of government-to-citizen (G2C) technology in local government in order to better position future G2C technology for a more rapid rate of adoption. The 311 non-emergency number was first established in 1996 and had spread to 80 local governments across the United States by 2012. This dissertation examines: what factors contributed to the adoption of 311 in American local governments over 100,000 in po

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Dini, Alina L. "Influence of new car buyers' purchase experience on plug-in electric vehicle demand." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/116541/1/Alina_Dini_Thesis.pdf.

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Plug-in electric vehicles (PEVs) are one new technology which offers promise for transport sustainability and improving energy efficiency. Global enthusiasm for PEVs has spurred broad-reaching interest, but for jurisdictions where PEV policies are absent, as in Australia, consumer adoption continues to be low. Research into the barriers of adoption for PEVs often identifies cost and lack of infrastructure as key barriers, but consumer's purchase experience plays a pivotal role in technology adoption. This research will help the PEV industry and governments to understand how critical the consum

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Kouakou, Kouassi. "Les déterminants de l'adoption en situation professionnelle des réseaux sociaux numériques: étude au sein des bibliothèques des universités ivoiriennes." Doctoral thesis, Universite Libre de Bruxelles, 2015. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209060.

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Les Réseaux Sociaux Numériques (RSN) constituent de réelles opportunités pour les bibliothèques des pays du Sud. Ces bibliothèques, en particulier, celles des universités ivoiriennes, vu leur environnement économique et technologique peinent à exister. Souvent méconnues ou même méprisées de leurs propres usagers, elles n’ont pas les moyens de communiquer et d‘interagir efficacement (à distance) avec leurs utilisateurs. Leurs fonds documentaires, leurs nouvelles acquisitions, leurs activités menées et les services rendus par elles sont ignorés des utilisateurs. Elles ne disposent que de moyens

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Uthayasankar, Sivarajah. "Exploring the application of web 2.0 technologies in the context of e-government." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8731.

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Electronic government (e-Government) in terms of public service delivery and administration has endured signification transformation over the last decade. More recently, modern second generation web technologies (Web 2.0) have started to be used to deliver e-Government. However, this in turn has brought about additional challenges. By its nature, Web 2.0 is more interactive than the traditional model of information provision or creation of digital services and as such opens up a new set of benefits, costs and risks to those who make use of it as part of their e-Government approach. In the main

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Kainat, Kainat, and Patrizi Jennifer. "Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96051.

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As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. Although small and medium-sized enterprises (SMEs) have also started adopting SMM to increase their brand awareness, the existing literature is very limited on this subject. Therefore, the purpose of this thesis is to identify and describe challenges SMEs face ado

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Santana, Alex de Souza. "Tecnologias colaborativas e gerenciamento de projetos: fatores que influenciam a intenção de uso de mídias sociais em projetos." Universidade Nove de Julho, 2016. http://bibliotecatede.uninove.br/handle/tede/1587.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-04-04T15:24:52Z No. of bitstreams: 1 Alex de Souza Santana.pdf: 20667109 bytes, checksum: 179c3f8ddbfc6c8247bbcfcc0627b053 (MD5)<br>Made available in DSpace on 2017-04-04T15:24:52Z (GMT). No. of bitstreams: 1 Alex de Souza Santana.pdf: 20667109 bytes, checksum: 179c3f8ddbfc6c8247bbcfcc0627b053 (MD5) Previous issue date: 2016-11-18<br>Information technologies have passed through a great conceptual evolution around the turn of the second millennium, by incorporating collaborative aspects, dynamic content creation and having the web platfo

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Laubie, Raphaëlle. "Les Déterminants de l’Action Collective en Ligne dans les Communautés Virtuelles de Patients : une Approche Multi-Méthodes." Thesis, Paris Sciences et Lettres (ComUE), 2017. http://www.theses.fr/2017PSLED036/document.

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Au cours des dernières années, les communautés virtuelles de patients se sont énormément développées sur l'Internet. Ces communautés permettent des échanges fréquents entre les patients, qui peuvent partager des informations liées à la santé dans un environnement interactif. Alors que beaucoup s'accordent sur l'opportunité représentée par ces communautés pour ses utilisateurs, les connaissances sur ce qui détermine l'action collective en ligne des patients ainsi que sur les fondamentaux de l'action collective en ligne dans ces espaces virtuels sont relativement peu développées. En conséquence,

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Tan, Jennifer Pei-Ling. "Digital kids, analogue students : a mixed methods study of students' engagement with a school-based Web 2.0 learning innovation." Thesis, Queensland University of Technology, 2009. https://eprints.qut.edu.au/30396/1/Jennifer_Tan_Thesis.pdf.

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The inquiry documented in this thesis is located at the nexus of technological innovation and traditional schooling. As we enter the second decade of a new century, few would argue against the increasingly urgent need to integrate digital literacies with traditional academic knowledge. Yet, despite substantial investments from governments and businesses, the adoption and diffusion of contemporary digital tools in formal schooling remain sluggish. To date, research on technology adoption in schools tends to take a deficit perspective of schools and teachers, with the lack of resources and teach

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Tan, Jennifer Pei-Ling. "Digital kids, analogue students : a mixed methods study of students' engagement with a school-based Web 2.0 learning innovation." Queensland University of Technology, 2009. http://eprints.qut.edu.au/30396/.

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The inquiry documented in this thesis is located at the nexus of technological innovation and traditional schooling. As we enter the second decade of a new century, few would argue against the increasingly urgent need to integrate digital literacies with traditional academic knowledge. Yet, despite substantial investments from governments and businesses, the adoption and diffusion of contemporary digital tools in formal schooling remain sluggish. To date, research on technology adoption in schools tends to take a deficit perspective of schools and teachers, with the lack of resources and teach

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Mull, Haley Grace Liqing. "Break a Leg- Just not in Alabama: Analyzing the Timing of Medicaid's Adoption and State Variation in Medicaid Eligibility." Miami University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=miami1588084119596649.

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PHUONG, NGUYEN MINH BINH, and 阮明平芳. "Antecedents and Moderators for Social Media Adoption." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wyke7c.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>107<br>Social media has become one of the most critically competitive weapons for B-to-B and B-to-C marketing thanks to the developed technology and wide usage. Previous research on social media majorly lies on explaining consumers' attitude and intention toward using social media. However, there are few studies that tried to integrate them from a holistic view and identified possible interactions between relevant constructs. 　　This study aims to develop a comprehensive framework to explain the effects of antecedents, and moderators on consumers' behavioral inte

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Sharif, Mohd Hisham Bin. "Social media adoption and impact in Australian local government." Thesis, 2015. http://hdl.handle.net/2440/102799.

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Individual and organisational use of social media is rapidly growing. Social media applications offer substantial opportunities for local government organisations to develop better community engagement, save costs and improve service delivery. However, limited attention has been directed in the current information systems literature towards understanding the adoption and impact of social media in the public sector, particularly in local government organisations. Building on DePietro, Wiarda and Fleischer‟s (1990) technology-organisation-environment framework (TOE) and DeLone and McLean‟s Infor

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CHAN, FENG-YI, and 詹逢宜. "Adoption Strategies of Social Media for Taiwanese Enterprises – Multiple Case Studies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2bmq2n.

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碩士<br>南臺科技大學<br>資訊管理系<br>107<br>Abstract Social media is growing rapidly, posing risks as well as providing opportunities for organizations as it does. The social strategy cone is developed for evaluating social media strategies. This framework comprises seven key elements of social media strategies, based on a systematic literature review and case studies. The results of many interviews have contributed to the construction of the social media strategy cone for analysing social media strategies. So far, most of the research on social media has explored the impact of users' social media usage m

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Shi, Zhan. "Three essays on adoption in social networks." 2012. http://hdl.handle.net/2152/19541.

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In the fast growing online social networks, one of the most commonly observed phenomena is the diffusion of information contents, behaviors or products through network members’ interactions. In this thesis, I study the diffusion phenomenon by examining the individual-level adoption decision, both theoretically and empirically. In the three essays, I study the effects of the strength of the interpersonal tie and the social network characteristics on a potential adopter’s decision-making, and investigate the measurement of network members’ influences.<br>text

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Schuh, Veronika. "Determinants of organisational social media adoption: the role of innovativeness and sustainability orientation." Master's thesis, 2018. http://hdl.handle.net/10362/39711.

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Experts are convinced that, next to globalisation, economies are about to enter the new era of digitisation which will bring massive and disruptive changes for all economic operators. Use of social media may be considered as a first step to digitisation which has the potential to not only revolutionise communication but also all kinds of interactions between businesses and their major stakeholders. Although the level of engagement varies widely, many companies are already using social media as an important instrument for value creation by managing relationships with consumers and busines

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Munongo, Shallone. "Social media and mobile money adoption: comparative evidence from South Africa and Zimbabwe." Thesis, 2019. http://hdl.handle.net/10500/26488.

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Abstract in English, Afrikaans and Zulu<br>The study investigated the effects of social media on mobile money adoption in South Africa and Zimbabwe. The main gap identified in empirical literature is the omission of social media use in technology adoption models and social networking theories. While some theories acknowledge the role of social influences in technology adoption, the social interactions considered therein are not mediated through the internet as is social media. Furthermore, no empirical study has to date focused on how social media influences mobile money technology adoption. T

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Leung, Joseph Wai Fung. "Social media in e-government : an empirical study of adoption factors and consequences." Thesis, 2015. http://hdl.handle.net/1959.13/1062266.

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Research Doctorate - Doctor of Business Administration (DBA)<br>Information and communications technology (ICT) has been offering enormous opportunities for individuals, business and society to enhance efficiency. There is increasing attention paid to the adoption and use of ICT in various disciplines from researchers, for example in e-Government. By learning from the successful cases of ICT utilization on the public sectors of developed countries, developing countries could also investigate the technology more and utilize the potential from it in the development in their own public services.

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Alalwan, A., Nripendra P. Rana, Y. K. Dwivedi, and R. Algharabat. "Social media in marketing: A review and analysis of the existing literature." 2017. http://hdl.handle.net/10454/18095.

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Yes<br>People worldwide are largely engaged and attached with the web 2.0 technology and Social media platforms. By the same token, businesses start looking at such technologies as effective mechanisms to interact more with their customers. Equally, the related issues of social media marketing have been also the focus of attention for academics and researchers to expand the current understanding about such phenomena over the marketing area. Accordingly, the main aim of this study is to systematically examine and review the current studies that have conducted over the related area of social med

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"Adoption and Use of Social Media Among Registered Dietitians Nationwide: Implications for Health Communication." Doctoral diss., 2017. http://hdl.handle.net/2286/R.I.43919.

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abstract: Currently, there has been limited research on evaluating the social media use and competency level of registered dietitian/nutritionists (RD/N). With health information increasingly sought on social media, it is imperative to understand the social media competency of health professionals. The social media use, reach, and competency level of a nationwide RD/N sample was assessed utilizing an online survey. The sample (n=500) while mostly female (97%) was representative of RD/Ns compared to the nationwide statistics from the Commission on Dietetic Registration. The sample included RD/

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Chen, Li-Yueh, and 陳儷月. "Multiphase Assessment Framework of Risk Interdependencies for Supply Chain Management with Adoption of Social Media." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/m45une.

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博士<br>國立臺灣大學<br>資訊管理學研究所<br>106<br>Competition among enterprises is becoming increasingly complex. The development of information technology (IT) renders the Internet boundless and leads to the expansion of social media. However, the infrastructure of the IT environment creates obstacles and limits the competence or capability of enterprises to respond rapidly to market changes. Social media allows enterprises to deal effectively with such shifts. The benefits of social media include boosting the productivity of enterprises or individuals, facilitating collaboration, mining insights from data,

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