Relevant bibliographies by topics / Social media advertising effectiveness

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social media advertising effectiveness'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Social media advertising effectiveness.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Social media advertising effectiveness"

1

Lina, Lia Febria. "Privacy Concerns in Personalized Advertising Effectiveness on Social Media." SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS 1, no. 2 (August 24, 2021): 147. http://dx.doi.org/10.29259/sijdeb.v1i2.147-156.

Full text
Abstract:
One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The findings of this study that advertising personalization have a positive effect on advertising value and purchase intention and privacy concerns do not moderate the effect of personalized advertising on advertising value. This is influenced by the factor of respondents aged 17-25 years, where they can be said to be the Tech Savvy generation. Further research suggestions are also discussed in this study.
APA, Harvard, Vancouver, ISO, and other styles
2

Lin, Shan, Shuai Yang, Minghui Ma, and Jian Huang. "Value co-creation on social media." International Journal of Contemporary Hospitality Management 30, no. 4 (April 9, 2018): 2153–74. http://dx.doi.org/10.1108/ijchm-08-2016-0484.

Full text
Abstract:
Purpose In recent years, hotels in China have been interested in leveraging social media platforms to facilitate interactions with and among consumers. Such brand engagement efforts on social media networks are believed to promote brands through co-creation of consumer experiences and values. This study was conducted in the context of Chinese hotels. The paper aims to identify two forms of brand engagement via social media platforms – consumer-initiated engagement and firm-initiated engagement – and to examine their effects on hotels’ display advertising effectiveness. Design/methodology/approach This study collected a comprehensive data set. First, the authors collected display advertisement data from two hotel chains in China. Second, the authors gathered the two hotels’ engagement data from Weibo. A generalized linear mixed model was used in data analysis. Findings The findings of the study indicate that both forms of brand engagement on social media network sites positively influence display advertising effectiveness. Moreover, for a strong brand, consumer-initiated engagement is more influential in increasing display advertising effectiveness; however, for a weak brand, firm-initiated engagement gains more clicks and conversions from advertisements. Practical implications As hotels in China continue to leverage online media platforms to reach, engage with and co-create value with potential and existing consumers, this study provides managers with insight as to how they can achieve higher advertising effectiveness by engaging with consumers on a consistent basis on social media. Originality/value This study mainly contributes to recent increasing research on engagement and value co-creation by providing a lens through which to assess the relationship between brand engagement via social media networks and online display advertising effectiveness.
APA, Harvard, Vancouver, ISO, and other styles
3

Son, Jeyoung, and Inwon Kang. "The Effect of Native Advertising Credibility on Social Media Advertising Effectiveness." E-Business Studies 18, no. 3 (June 30, 2017): 21–37. http://dx.doi.org/10.20462/tebs.2017.06.18.3.21.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Yousef, Murooj, Timo Dietrich, and Sharyn Rundle-Thiele. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media." International Journal of Environmental Research and Public Health 18, no. 11 (June 1, 2021): 5954. http://dx.doi.org/10.3390/ijerph18115954.

Full text
Abstract:
Background: Social media offers a cost-effective and wide-reaching advertising platform for marketers. Objectively testing the effectiveness of social media advertising remains difficult due to a lack of guiding frameworks and applicable behavioral measures. This study examines advertising appeals’ effectiveness in driving engagement and actions on and beyond social media platforms. Method: In an experiment, positive, negative and coactive ads were shared on social media and promoted for a week. The three ads were controlled in an A/B testing experiment to ensure applicable comparison. Measures used included impressions, likes, shares and clicks following the multi-actor social media engagement framework. Data were extracted using Facebook ads manager and website data. Significance was tested through a series of chi-square tests. Results: The promoted ads reached over 21,000 users. Significant effect was found for appeal type on engagement and behavioral actions. The findings support the use of negative advertising appeals over positive and coactive appeals. Conclusion: Practically, in the charity and environment context, advertisers aiming to drive engagement on social media as well as behavioral actions beyond social media should consider negative advertising appeals. Theoretically, this study demonstrates the value of using the multi-actor social media engagement framework to test advertising appeal effectiveness. Further, this study proposes an extension to evaluate behavioral outcomes.
APA, Harvard, Vancouver, ISO, and other styles
5

Arora, Taanika, and Bhawna Agarwal. "An Empirical Study on Determining the Effectiveness of Social Media Advertising." International Journal of E-Business Research 16, no. 2 (April 2020): 47–68. http://dx.doi.org/10.4018/ijebr.2020040104.

Full text
Abstract:
The article proposes a conceptual model based on social media advertising, which examines the impact of some identified antecedents such as entertainment, informativeness, credibility, incentives, pre- purchase search motivation and social escapism motivation on attitude towards social media advertising and further see the impact on purchase intention. A quantitative approach of research was adopted, where data was collected using a self-administered questionnaire from 472 Indian social media users. The scales adapted from the previous studies were validated using exploratory factor analysis (EFA) and then two-step structural equation modelling (SEM) was applied which included confirmatory factor analysis (CFA) followed by hypothesis testing in AMOS 22.0. The results indicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivation and social escapism motivation in predicting attitudes towards social media advertising, further purchase intention was significantly predicted by attitudes towards social media advertising.
APA, Harvard, Vancouver, ISO, and other styles
6

Anusha. "EFFECTIVENESS OF ONLINE ADVERTISING." International Journal of Research -GRANTHAALAYAH 4, no. 3SE (March 31, 2016): 14–21. http://dx.doi.org/10.29121/granthaalayah.v4.i3se.2016.2772.

Full text
Abstract:
Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. This study reveals that the effectiveness of on line advertising and usefulness and the reasons for using online advertisement. For this the study takes percentage and Lickert’s scaling techniques.
APA, Harvard, Vancouver, ISO, and other styles
7

Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (July 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

Full text
Abstract:
Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive short- and long-term effects of the intervention on children’s understanding of advertising’s tactics. Structural equation analysis showed that the intervention-induced changes in children’s understanding of advertising’s tactics were not related to any changes in their use of advertising coping strategies or their advertising susceptibility. No other intervention effects were found. However, structural equation analyses showed that, regardless of the intervention, motivation and ability to use advertising coping strategies are both associated with children’s actual coping behavior. These findings indicate that motivation and ability to effectively use advertising coping strategies are important empowering factors that should be taken into account in future research on children’s advertising coping behavior and in advertising intervention development.
APA, Harvard, Vancouver, ISO, and other styles
8

Sadek, Heba. "Social Media Advertising Influence on Users' Responses." International Journal of Online Marketing 11, no. 1 (January 2021): 1–13. http://dx.doi.org/10.4018/ijom.2021010101.

Full text
Abstract:
This research aims to extend the knowledge of social media advertising by providing a deep understanding of the elements of social networking sites advertising (SNS ad) effectiveness that help create favorable users' responses via their attitude toward empathy expression in the Egyptian context. Qualitative research was developed. Sixteen semi-structured interviews were conducted which were analyzed by using thematic analysis. Findings indicate that the crucial elements that generate an effective SNS ad in Egypt particularly on Facebook are the advertising creativity and simplicity, followed by the advertising entertainment specifically the emotional appeal of joy, the interactivity, the clear information, and the trustworthiness derived from users' generated content. These elements influence on users' attitude toward empathy expression and lead to favorable users' responses. Additionally, it has been found that brand loyalty plays a vital role on influencing users' responses. Based on these findings, this research offers implications and proposes further research directions.
APA, Harvard, Vancouver, ISO, and other styles
9

Liu, Chi-Lun. "The impact of social cues and effectiveness in check-in advertising." Kybernetes 43, no. 7 (July 29, 2014): 984–1002. http://dx.doi.org/10.1108/k-01-2014-0015.

Full text
Abstract:
Purpose – Check-in based advertising is growing dramatically as the popularity of social media increases. The purpose of this paper is to explore which social cues are appropriate for check-in based advertising in social media based on media richness theory and how content effectiveness affects content generation intention based on achievement motivation theory. Design/methodology/approach – A laboratory experiment was performed to evaluate the effects of social cue strategies on content effectiveness of attitude toward the ad and self-efficacy on recall. The influence of effectiveness on content generation intention are also measured in the experiment. Findings – The results of a laboratory experiment indicated that a strategy of using plentiful social cues has high effectiveness as measured by the concept of attitude toward the ad. Content effectiveness measured by attitude toward the ad and self-efficacy on recall can directly affect user intentions to generating check-in based advertisements. Research limitations/implications – Although check-in based advertising is driven by the customers themselves rather than by the company, companies can encourage their customers to follow an appropriate check-in content generation strategy to improve effectiveness. Practical implications – The findings of this study provide useful information for designing the content of social media designed to facilitate the promotion of products and companies in online marketing. Originality/value – In theoretical contribution, this study integrates media richness theory and achievement motivation theory to explore how users intent to generate check-in advertising according to social cues effectiveness.
APA, Harvard, Vancouver, ISO, and other styles
10

Lou, Liguo, and Joon Koh. "Social Media Advertising Effectiveness : A Conceptual Framework and Empirical Validation." Asia Pacific Journal of Information Systems 28, no. 3 (September 30, 2018): 183–203. http://dx.doi.org/10.14329/apjis.2018.28.3.183.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Social media advertising effectiveness"

1

Naidoo, Thirushen. "The effectiveness of advertising through the social media in Gauteng / Naidoo, T." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7043.

Full text
Abstract:
In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative business strategies. Social media marketing has become a norm for most companies. The process of marketing is used through social media sites like Twitter, Facebook and YouTube. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing. The target audience is a unique generation and has developed a personal filtering system against the onslaught of traditional media. The current idea is to try and build customised relationships with future clients from a young age, by developing a relationship that complies with their requirements which social media has made a possibility. This study attempts to investigate the effectiveness of advertising through social media, focusing on the social media medium of Facebook to determine the key correlations and factors that affect the effectiveness of advertisements on Facebook. The target audience utilised is based in the geographical region of Gauteng. A survey was circulated via email to everyday consumers (n=189).Their attitude towards the brand used in the survey, as well as their loyalty to brand, were explored. Descriptive statistics and correlations revealed that many factors actually influence one?s attitude to a brand and the actual effectiveness of the advertisement. Some trends of interest that were found were the fact that brands that have achieved a strong market presence, automatically attain the attention of consumers in the advertisements. The use of models correlated to the thought processes of consumers also played a role in determining how advertisements are actually perceived. There are four particular constituents that contribute to advertising effectiveness on Facebook, namely brand engagement, brand attitude, brand image and consumer engagement. In conclusion, for advertisements to be effective on Facebook, a brand must be established and have a strong brand reputation as the advertisements on Facebook serve to supplement the brand rather than to put the brand up the ranks in terms of reputation. It is suggested that the survey is reviewed and the study expanded to a less stratified and more multi–cultural environment.
Thesis (MBA)--North-West University, Potchefstroom Campus, 2012.
APA, Harvard, Vancouver, ISO, and other styles
2

Lazauskas, Darius, Sophia Vilhelmsson, and Huynh Tran. "Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65173.

Full text
Abstract:
Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). While social media has gained enormous reach in recent years, with millions of new users joining social platforms every year, it has changed company-consumer relations as well (Akar & Topcu, 2011; Fan & Niu, 2013; Tuten & Solomon, 2015). Marketers are continuously turning towards social media to distribute advertisements and gather information (Akar & Topcu, 2011). As such, consumers today are bombarded by vast amounts of promotions and advertisements on social media. However, consumers are no longer passive observers and are increasingly becoming more and more able to edit and control what they choose to see online  (Kelly, Kerr & Drennan, 2010). This has led to the decline of social media advertising effectiveness, as consumers choose to avoid and ignore more advertisement than ever before (Wen, Tan & Chang, 2009; Kelly et al., 2010; Chang, Chen & Tan, 2012; Khan, Dongping & Wahab, 2016). As such, in order to be able to overcome consumer avoidance of marketing messages, it is now more important than ever for advertisers and marketers to understand what drives consumers to avoid advertising in the first place (Cho & Cheon, 2004; Wen et al., 2009; Akar & Topcu, 2011; Chang et al., 2012). Therefore, as there is a significant lack of research on these subjects, the authors constructed a model based on Cho and Cheon’s (2004) theory that describes the antecedents of online marketing avoidance, and sought to test a number of hypotheses about the relationships between the antecedents of social media marketing avoidance and social media advertising effectiveness. To be able to do so, the authors constructed and utilized a survey method and a questionnaire. However, while the initial results of the data  gathered by the survey were encouraging for the model as a whole, it was ultimately found that only one hypothesis was acceptable. Keywords Antecedents of marketing avoidance, social media advertising effectiveness, advertising effectiveness
APA, Harvard, Vancouver, ISO, and other styles
3

Jonsson, Amanda, and Ekeroth Julia Darnéus. "The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54413.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Noyer, Camille, and Majo Stéphane Di. "Exploring brands celebrity endorsement on Facebook." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37164.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Wärme, Erica, and Louise Olsson. "Influencer marketing and its effectiveness on consumers’ attitudes and purchase intention." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79709.

Full text
Abstract:
Social media is nowadays one of the best ways to reach new potential customers. Social media platforms allow influencers to promote brands and reach even more customers. These new platforms are relatively untested as regards its effectiveness. The purpose of this thesis was to investigate if influencers affected customers´ attitudes and purchase intentions more than online adverts, regarding energy drinks. The thesis used an experiment in order to investigate this further. Combined with previous research in this area and the data from the study’s questionnaire, a result for this thesis could be formulated. The study showed that there was no statistical significant difference of effectiveness between using an influencer or an online advert when it comes to what affects consumers attitudes and purchase intentions, regarding energy drinks.
APA, Harvard, Vancouver, ISO, and other styles
6

You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

Full text
Abstract:
Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of WOM on product sales and to assess the generalizability of the relationship. The second chapter examines how social media may influence product performance in different product contexts as compared with traditional media, which assists managers in making better media decisions. Taken together, this dissertation evaluates the progress in this field, and then takes a step further by applying past findings to understand how social media may perform at various stages in the product lifecycle.
Ph.D.
Doctorate
Dean's Office, Business Administration
Business Administration
Business Administration; Marketing
APA, Harvard, Vancouver, ISO, and other styles
7

Cui, Renhao. "Improved Utilization of Advertising through Social Media." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1606917819967971.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Fingalsson, Linn, Katalina Palma, and Sindi Sheri. "Attitude is everything : towards social media mobile advertising." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44828.

Full text
Abstract:
Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile advertising and the types of mobile advertising. A model was presented in order to have a clear picture of the existing theories in this field. Methodology: The authors used a qualitative research and the method chosen for data collection was semi-structured interviews and a case study, Snapchat (mobile application). Conclusions: After this process the authors could conclude that consumers’ attitudes towards mobile advertising in social media were negative. The strongest feeling among consumers that would influence their attitudes was irritation. The consumers’ negative attitudes can be related to control. When giving them control their attitudes can be positive. Rewards can positively influence consumers’ attitudes as well. According to the findings in this study high rewards should be given to consumers in high engagement situations.
APA, Harvard, Vancouver, ISO, and other styles
9

Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.

Full text
Abstract:
This thesis explores representations of Paralympians within media and advertising. Scholarly research on disability is extremely limited, with current research focusing on print media, and few studies going as far as to perform a discourse analysis. Media representations play a prevalent role in constructing “disability” and have the power to define what it means to be a disabled person. Using a poststructural theoretical framework, I undertake a critical discourse analysis of television advertisements produced by Nike and Visa to uncover what narratives regarding disability are circulating with regularity. I find these advertisements featuring Paralympians serve to reproduce the myth of the “supercrip”, failing to acknowledge the complexity of individual experiences of those living with disabilities. Further, the simultaneous celebration and marginalization of Paralympians, a key dialectic found within these advertisements is indicative of a larger polemics circulating with regularity regarding people with disabilities within our increasingly neoliberal society.
v, 117 leaves ; 29 cm
APA, Harvard, Vancouver, ISO, and other styles
10

Rademaker, Claudia A. "Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2033.

Full text
Abstract:
Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. The findings shed light on the importance of taking the green environmental aspect into account when practitioners select advertising media. This is particularly valid for companies that are committed to act responsibly toward the green environment, by for instance having documented green environmental policies, and wish to be associated as such through their brands and marketing communication thereof.

Diss. Stockholm : Handelshögskolan, 2013

APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Social media advertising effectiveness"

1

1907-, Britt Steuart Henderson, ed. Measuring advertising effectiveness. New York: Garland, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Advertising and new media. New York, NY: Routledge, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tuten, Tracy L. Social media marketing. Boston: Pearson, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Penner, Rudolph Gerhard. Economic and social impacts of media advertising. [United States]: Leadership Council on Advertising Issues, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Jue, Arthur L. Social Media at Work. New York: John Wiley & Sons, Ltd., 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Smit, Edith. Mass media advertising: Information or wallpaper? Amsterdam: Het Spinhuis, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

How media and advertising are killing you. Rugby: Glen Ormond and Goodaay, 1988.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Buying creative services. Lincolnwood, IL: NTC Business Books, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Institute, Pennsylvania Bar. Legal issues in advertising. [Mechanicsburg, Pa.]: Pennsylvania Bar Institute, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Bakmatsu Meiji no media ten: Shinbun nishikie hikifuda. Tōkyō: Waseda Daigaku Shuppanbu, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Social media advertising effectiveness"

1

Rejón-Guardia, Francisco, Francisco J. Martínez-López, Irene Esteban-Millat, and Juan Carlos Gázquez-Abad. "Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats." In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 133–34. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_46.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ha, Louisa. "Advertising Effects and Advertising Effectiveness." In Media Effects, 275–89. Fourth edition. | New York, NY : Routledge, 2020. |: Routledge, 2019. http://dx.doi.org/10.4324/9780429491146-18.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Alhabash, Saleem, Juan Mundel, and Syed Ali Hussain. "Social Media Advertising." In Digital Advertising, 285–99. Third edition. | New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Calder, Bobby J., and Edward C. Malthouse. "Media Engagement and Advertising Effectiveness." In Kellogg on Advertising & Media, 1–36. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119198154.ch1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Danaher, Peter J. "Advertising Effectiveness and Media Exposure." In International Series in Operations Research & Management Science, 463–81. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Funk, Tom. "Facebook Advertising." In Advanced Social Media Marketing, 75–101. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4408-0_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Gangadharbatla, Harsha. "Social Media and Advertising Theory." In Advertising Theory, 363–81. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge communication series |: Routledge, 2019. http://dx.doi.org/10.4324/9781351208314-22.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Funk, Tom. "Advertising and Promotion." In Advanced Social Media Marketing, 65–74. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4408-0_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Hallam, Jed. "Marketing and Advertising." In The Social Media Manifesto, 63–81. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137271426_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Social Media in Advertising." In Strategic Writing, 169–70. 5. | New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-39.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Social media advertising effectiveness"

1

Chernii, L. V. "Innovative trends in the effectiveness of social advertising." In THE EUROPEAN DEVELOPMENT TRENDS IN JOURNALISM, PR, MEDIA AND COMMUNICATION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-042-1-33.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Mattke, Jens, Lea Müller, Christian Maier, and Heinrich Graser. "Avoidance of Social Media Advertising." In SIGMIS-CPR '18: 2018 Computers and People Research Conference. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3209626.3209705.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Palmer, Laura A. "Understanding social media advertising in higher ed." In the 30th ACM international conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2379057.2379079.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Eftekhar, Milad, Saravanan Thirumuruganathan, Gautam Das, and Nick Koudas. "Price trade-offs in social media advertising." In the second edition of the ACM conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2660460.2660462.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

"Factors Influencing Consumer Attitudes toward Social Media Advertising." In March 20-21, 2017 London. URUAE, 2017. http://dx.doi.org/10.17758/uruae.uh0317007.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Provost, Foster. "Brand advertising, on-line audiences, and social media." In the Third International Workshop. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1592748.1592749.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Chen, Chien-Wen, Wen-Shin Liu, Wen-Kuo Chen, Pi-Ying Hsu, and Ya-Ting Tang. "Exploring Consumers’ Purchase Intention to Social Media Advertising: The Role of Advertising Clicks." In IC4E 2021: 2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3450148.3450174.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Albar, Deni, and Boy Zulkarnaen Hutajulu. "Lake Toba Tourism Promotion Through Video Advertising Media." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200108.023.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Kim, Kacy, Sukki Yoon, Yung Kyun Choi, and Younghwa Lee. "SOCIAL MEDIA EFFECTIVENESS USING WEB ANALYTICS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.02.04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Li, Lei, Tong Sun, Wei Peng, and Tao Li. "Measuring engagement effectiveness in social media." In IS&T/SPIE Electronic Imaging, edited by Qian Lin, Jan P. Allebach, and Zhigang Fan. SPIE, 2012. http://dx.doi.org/10.1117/12.910034.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Social media advertising effectiveness"

1

Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

Full text
Abstract:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
APA, Harvard, Vancouver, ISO, and other styles
2

Walsh, Patrick J. U.S. Army Recruiting: Improving Advertising, Community Outreach, and Social Media. Fort Belvoir, VA: Defense Technical Information Center, March 2010. http://dx.doi.org/10.21236/ada521796.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Chiou, Lesley, and Catherine Tucker. Fake News and Advertising on Social Media: A Study of the Anti-Vaccination Movement. Cambridge, MA: National Bureau of Economic Research, November 2018. http://dx.doi.org/10.3386/w25223.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Sun, Jing, and Ting Chi. The Choice of Channel for Social Media Advertising by Apparel Firms: The Perspective from Institutional Isomorphism. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8241.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

Full text
Abstract:
The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.
APA, Harvard, Vancouver, ISO, and other styles
6

Winseck, D. Growth and Upheaval in the Network Media Economy in Canada, 1984-2019. Canadian Media Concentration Research Project (CMCRP), Carleton University, November 2020. http://dx.doi.org/10.22215/cmcrp/2020.1.

Full text
Abstract:
This report examines the development of the media economy over the past thirty-five years. Since beginning this project a decade ago, we have focused on analyzing a comprehensive as possible selection of the biggest telecoms, Internet and media industries (based on revenue) in Canada, including: mobile wireless and wireline telecoms; Internet access; cable, satellite & IPTV; broadcast television, specialty and pay television services as well as Internet-based video subscription and download services; radio; newspapers; magazines; music; Internet advertising; social media; operating systems; browsers, etc.
APA, Harvard, Vancouver, ISO, and other styles
7

Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

Full text
Abstract:
The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
APA, Harvard, Vancouver, ISO, and other styles
8

Borrett, Veronica, Melissa Hanham, Gunnar Jeremias, Jonathan Forman, James Revill, John Borrie, Crister Åstot, et al. Science and Technology for WMD Compliance Monitoring and Investigations. The United Nations Institute for Disarmament Research, December 2020. http://dx.doi.org/10.37559/wmd/20/wmdce11.

Full text
Abstract:
The integration of novel technologies for monitoring and investigating compliance can enhance the effectiveness of regimes related to weapons of mass destruction (WMD). This report looks at the potential role of four novel approaches based on recent technological advances – remote sensing tools; open-source satellite data; open-source trade data; and artificial intelligence (AI) – in monitoring and investigating compliance with WMD treaties. The report consists of short essays from leading experts that introduce particular technologies, discuss their applications in WMD regimes, and consider some of the wider economic and political requirements for their adoption. The growing number of space-based sensors is raising confidence in what open-source satellite systems can observe and record. These systems are being combined with local knowledge and technical expertise through social media platforms, resulting in dramatically improved coverage of the Earth’s surface. These open-source tools can complement and augment existing treaty verification and monitoring capabilities in the nuclear regime. Remote sensing tools, such as uncrewed vehicles, can assist investigators by enabling the remote collection of data and chemical samples. In turn, this data can provide valuable indicators, which, in combination with other data, can inform assessments of compliance with the chemical weapons regime. In addition, remote sensing tools can provide inspectors with real time two- or three-dimensional images of a site prior to entry or at the point of inspection. This can facilitate on-site investigations. In the past, trade data has proven valuable in informing assessments of non-compliance with the biological weapons regime. Today, it is possible to analyse trade data through online, public databases. In combination with other methods, open-source trade data could be used to detect anomalies in the biological weapons regime. AI and the digitization of data create new ways to enhance confidence in compliance with WMD regimes. In the context of the chemical weapons regime, the digitization of the chemical industry as part of a wider shift to Industry 4.0 presents possibilities for streamlining declarations under the Chemical Weapons Convention (CWC) and for facilitating CWC regulatory requirements.
APA, Harvard, Vancouver, ISO, and other styles
9

Varied Effectiveness of Paid Endorsements on Social Media. IEDP Ideas for Leaders, April 2016. http://dx.doi.org/10.13007/599.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Social media advertising effectiveness' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography