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Relevant bibliographies by topics / Social media advertising effectiveness

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Dissertations / Theses

Academic literature on the topic 'Social media advertising effectiveness'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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Dissertations / Theses on the topic "Social media advertising effectiveness"

1

Naidoo, Thirushen. "The effectiveness of advertising through the social media in Gauteng / Naidoo, T." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7043.

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In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative business strategies. Social media marketing has become a norm for most companies. The process of marketing is used through social media sites like Twitter, Facebook and YouTube. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional market

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2

Lazauskas, Darius, Sophia Vilhelmsson, and Huynh Tran. "Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65173.

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Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). While social media has gained enormous reach in recent years, with millions of new users joining social platforms every year, it has changed company-consumer relations as well (Akar & Topcu, 2011; Fan & Niu, 2013; Tuten & Solomon, 2015). Marketers are continuously turning towards social

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3

Jonsson, Amanda, and Ekeroth Julia Darnéus. "The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54413.

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4

Noyer, Camille, and Majo Stéphane Di. "Exploring brands celebrity endorsement on Facebook." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37164.

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5

Wärme, Erica, and Louise Olsson. "Influencer marketing and its effectiveness on consumers’ attitudes and purchase intention." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79709.

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Social media is nowadays one of the best ways to reach new potential customers. Social media platforms allow influencers to promote brands and reach even more customers. These new platforms are relatively untested as regards its effectiveness. The purpose of this thesis was to investigate if influencers affected customers´ attitudes and purchase intentions more than online adverts, regarding energy drinks. The thesis used an experiment in order to investigate this further. Combined with previous research in this area and the data from the study’s questionnaire, a result for this thesis could b

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6

You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of

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7

Cui, Renhao. "Improved Utilization of Advertising through Social Media." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1606917819967971.

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8

Fingalsson, Linn, Katalina Palma, and Sindi Sheri. "Attitude is everything : towards social media mobile advertising." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44828.

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Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile

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Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.

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This thesis explores representations of Paralympians within media and advertising. Scholarly research on disability is extremely limited, with current research focusing on print media, and few studies going as far as to perform a discourse analysis. Media representations play a prevalent role in constructing “disability” and have the power to define what it means to be a disabled person. Using a poststructural theoretical framework, I undertake a critical discourse analysis of television advertisements produced by Nike and Visa to uncover what narratives regarding disability are circulating wi

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10

Rademaker, Claudia A. "Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2033.

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Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an expe

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