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Books on the topic 'Social media advertising effectiveness'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

1907-, Britt Steuart Henderson, ed. Measuring advertising effectiveness. New York: Garland, 1985.

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2

Advertising and new media. New York, NY: Routledge, 2007.

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3

Tuten, Tracy L. Social media marketing. Boston: Pearson, 2013.

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4

Penner, Rudolph Gerhard. Economic and social impacts of media advertising. [United States]: Leadership Council on Advertising Issues, 1989.

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5

Jue, Arthur L. Social Media at Work. New York: John Wiley & Sons, Ltd., 2009.

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6

Smit, Edith. Mass media advertising: Information or wallpaper? Amsterdam: Het Spinhuis, 1999.

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7

How media and advertising are killing you. Rugby: Glen Ormond and Goodaay, 1988.

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8

Buying creative services. Lincolnwood, IL: NTC Business Books, 1996.

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9

Institute, Pennsylvania Bar. Legal issues in advertising. [Mechanicsburg, Pa.]: Pennsylvania Bar Institute, 2011.

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10

Bakmatsu Meiji no media ten: Shinbun nishikie hikifuda. Tōkyō: Waseda Daigaku Shuppanbu, 1987.

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11

Tuten, Tracy L. Advertising 2.0: Social media marketing in a web 2.0 world. Westport, Conn: Praeger Publishers, 2008.

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12

W, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.

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13

W, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. Armonk, N.Y: M.E. Sharpe, 2004.

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14

Advertising, the media and globalisation: A world in motion. Abingdon, Oxon: Routledge, 2012.

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15

Social, Creative, ed. Digital advertising: Past, present, and future. UK: Creative Social, 2010.

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16

Colonial advertising & commodity racism. Zürich: Lit, 2013.

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17

Bungin, Burhan. Imaji media massa: Konstruksi dan makna realitas sosial iklan televisi dalam masyarakat kapitalistik. Edited by Adde Maruf W. S., 1972- and Alimi Anas Syahrul. Yogyakarta: Jendela, 2001.

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18

Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

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19

Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

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20

author, Upadhyay Anvita joint, ed. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

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21

Kwanggo ro pon Hanʾguk, Hanʾgugin. Sŏul-si: Ŏl kwa Al, 2002.

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22

1975-, Szabo Julie, ed. Friends with benefits: A social media marketing handbook. San Francisco, CA: No Starch Press, 2010.

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23

Garmer, Amy Korzick. Unmassing America: Ethnic media and the new advertising marketplace. Washington, D.C: Aspen Institute, Communications and Society Program, 2006.

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24

Freedman, Robert. Noise wars: Compulsory media and our loss of autonomy. New York: Algora Pub., 2009.

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25

Advertising Research Foundation Key Issues Workshop (1986 New York, N.Y.). Transcript proceedings: Today's marketing research : optimizing its effectiveness in the brand/advertising process : Special ARF 50th Anniversary Key Issues Workshop, New York Grand Hyatt Hotel, July 21-22, 1986. New York, NY (3 E. 54th St., New York 10022-3180): Advertising Research Foundation, 1986.

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26

Harnessing the power of social media and web analytics. Hershey, PA: Information Science Reference, and imprint of IGI Global, 2014.

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27

Jue, Arthur L. Social media at work: How networking tools propel organizational performance. San Francisco: Jossey-Bass, 2009.

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28

Strategic uses of alternative media: Just the essentials. Armonk, N.Y: M.E. Sharpe, 2011.

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29

Desafíos de la comunicación social. Ciudad Universitaria Rodrigo Facio, [San José], Costa Rica: Editorial UCR, 2013.

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30

Parker, Philip M. The 2009-2014 world outlook for advertising for social media web sites. [San Diego, Calif.]: Icon Group International, 2008.

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31

Handbook of research on effective advertising strategies in the social media age. Hershey, PA: Business Science Reference, 2015.

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32

Parker, Philip M. The 2009-2014 world outlook for advertising for social media and widgets. [San Diego, Calif.]: Icon Group International, 2008.

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33

La publicité d'aujourd'hui: Discours, formes et pratiques. Paris: Harmattan, 2009.

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34

Gendai Nihon media-shi no kenkyū. Kyōto-shi: Mineruva Shobō, 1998.

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35

The codes of advertising: Fetishism and the political economy of meaning in the consumer society. London: Routledge, 1990.

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36

McAllister, Matthew P. The commercialization of American culture: New advertising, control, and democracy. Thousand Oaks: Sage Publications, 1996.

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37

Advertising and New Media. Routledge, 2007.

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38

Advertising and New Media. Routledge, 2007.

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39

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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40

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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41

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2017.

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42

Tuten, Tracy L. Social media marketing. 3rd ed. SAGE Publications Ltd, 2018.

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43

Tuten, Tracy L. Social media marketing. 2nd ed. SAGE Publications Ltd, 2015.

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44

Smit, Edith. Mass Media Advertising: Information or Wallpaper? Het Spinhuis, 2000.

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45

Parker, Lukas, and Linda Brennan. Social Marketing and Advertising in the Age of Social Media. Edward Elgar Publishing, 2020. http://dx.doi.org/10.4337/9781786434678.

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46

Social Media Marketing in a Week. Hodder & Stoughton, 2016.

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47

Digital and Social Media Marketing. Taylor & Francis Group, 2020.

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48

Fletcher, Gordon, Tahir Rashid, Ana Cruz, and Aleksej Heinze. Digital and Social Media Marketing. Taylor & Francis Group, 2020.

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49

What Happened To Advertising? What Would Gossage Do? Massimo Moruzzi, 2015.

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50

Blokdyk, Gerardus. Advertising on Social Media a Complete Guide - 2020 Edition. Emereo Pty Limited, 2020.

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