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Dissertations / Theses on the topic 'Social media and governance'

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1

Scharneck, Justin William. "A framework for the governance of social media in the workplace." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1020180.

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Social media is fast becoming an ever-increasingly significant part of the world of business and a phenomenon which cannot be evaded. The advent of social media in the workplace compels organisations to acclimatise to the transformation emanating from employees‟ adoption of these technologies (Hanaki & Casella, 2008). Approximately seventy percent of organisations do not have a social media governance framework in place (Fink et al., 2011). Social media governance in organisations is very disjointed; companies have varying stances as to social media strategy, the risks, benefits and business u
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MASSA, PIERANGELO. "Social Media Geographic Information (SMGI): opportunities for spatial planning and governance." Doctoral thesis, Università degli Studi di Cagliari, 2016. http://hdl.handle.net/11584/266862.

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The dissertation concerns the opportunities arising from the use of social media platforms as an information resource for supporting design, analysis and decision-making in spatial planning. The widespread diffusion of Web 2.0 technologies and tools such as geobrowsers, Application Programming Interfaces (API), GPS-enabled mobile devices, and recently Location-Based Social Networks are fostering the production, collection and sharing of georeferenced information by the Internet users, namely Volunteered Geographic Information (VGI) and Social Media Geographic Information (SMGI), which are not
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Hua, Meiying. "Media Coverage of Negative Environmental, Social and Governance Issues, and Analyst Cash Flow Forecasts." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1576678957366195.

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Quodling, Andrew P. "Social media governance: Platforms in conflict — the strategies of operators and the tactics of users." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127473/2/__qut.edu.au_Documents_StaffHome_StaffGroupH%24_halla_Desktop_Andrew_Quodling_Thesis.pdf.

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This study is a close inspection of three cases of everyday political conflict and the ways these conflicts are negotiated on social media platforms. It examines users' struggles for freedoms of expression, identity, and safety; and reveals that whilst high-profile conflicts are useful for uncovering the machinations of platform governance, they provide a poor foundation for lasting reform. In response users are found to have developed shrewd, tactical opportunities to leverage the systems of social media platforms to supplant, and circumvent, inadequate reforms and agitate for better outcomes
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Costache, Andreea Madalina. "De-regulation of european media policy (2000-2014) The debate on media governance and media pluralism in the EU." Doctoral thesis, Universitat Autònoma de Barcelona, 2014. http://hdl.handle.net/10803/284884.

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Esta tesis doctoral analiza el caso de la regulación del pluralismo de los medios de comunicación a nivel de las instituciones de la Unión Europea. El objetivo principal es examinar si hay una evolución en el cambio de políticas de medios de la UE desde la estricta regulación gubernamental a un enfoque de gobernanza suave con respecto a la protección del pluralismo desde el 2000 hasta el 2014. En la primera parte se desarrolla el marco teórico, basado en dos conceptos teóricos: el pluralismo de los medios y la gobernanza suave. En este sentido, este estudio argumenta que el pluralismo de los m
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Velkova, Julia. "WikiLeaks CableGate and the Multi-Stakeholder Model of Internet Governance." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23713.

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Internet is recognised as an alternative media tool that has the potential to stimulate civic cultures, mobilize and sustain civil society networks. It is also perceived as an important tool for social change that offers a powerful communication platform for different social groups to advance their views and ideology online in a significantly less controlled way than it is done through traditional media. In the end of 2010, the release of U.S. secret diplomatic on the Internet by the non-profit organisation WikiLeaks got an instant global outreach through the Internet and primarily, through th
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Yu, Xiaoting. "Inclusive creativity: Wanghong economy and the Chinese social media entertainment industry." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235385/1/Xiaoting%2BYu%2Bthesis%284%29.pdf.

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This thesis analyses the development trajectory and implications of China’s online creative industry (known as wanghong) and examines both empowerment and precarity of labor in the specific context of China. Focusing on major platforms and media intermediaries, the study explores how the industry facilitates and regulates the production of mass cultural creativity within the datafication and commodification logic of platforms. The thesis considers platform governance, platform affordances, and creative labor management, serving as an extended case study of the global social media entertainment
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Rajainmäki, Minna. "Social Media Policy for Transparency - A case study of the Ministry of Finance of Finland." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22711.

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2 / 46AbstractTrend in governing has changed since the inception of the 21st century. New media technologies have forced governments to alter their attitudes on communication, transparency and the public sphere. While ideas of transparency and open government have spread in modern societies, there remains a burgeoning fear of losing control and privacy. The possibilities that new media present for misuse militate against creating more transparency.In this research, the transparency proposals of the Finnish government will be explored by studying the process of a new social media policy. The Mi
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Baker-Jones, Melanie K. "Social media in emergencies: An examination of government accountability for risk communication and warning." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/108031/1/Melanie_Baker-Jones_Thesis.pdf.

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Emergency management agencies and government authorities increasingly use social media to warn the public of emergencies. The aim of this thesis is to provide clarification where there is uncertainty about liability, and to address concerns as to how the law will be applied. It does this by examining the responsibility of those entities to warn. It considers whether they are likely to be held legally accountable for their acts or omissions when using social media. The thesis also seeks to provide good practice principles for the use of emerging communication technologies.
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Panagiotopoulos, Panagiotis J. C. "An institutional perspective on information and communication technologies in governance." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6437.

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Information and Communication Technologies (ICTs) are becoming increasing relevant in policy making and governance activities. However, the broad effects of digital governance have not been adequately conceptualised; conflicting assumptions vary from rather optimistic accounts of empowered citizens to even completely dismissing the potential of engagement through technical means. This research attempts to reposition the impact of ICTs on policy making and political communities. Drawing from institutional studies, an integrated perspective is synthesised to guide case investigations in three ma
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Witherow, Keely. "The nexus between discourse and multi-level governance during times of crisis : Sweden during the 2015-2016 refugee movements." Thesis, Linköpings universitet, Statsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150012.

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In order to understand the role of discourse in a system of multi-level governance, this thesis performs a case study of Sweden’s response to the 2015-2016 refugee crisis. Initially praised as the European country who accepted the highest number of asylum applications per capita, by the end of 2015 Sweden had limited its asylum policy to the minimum levels under EU law. The abrupt policy change coincided with the emergence of two primary refugee discourses among media and politicians: a solidarity-oriented discourse and a problem-oriented discourse. While both discourses are visible at each le
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Valentine, Elizabeth L. H. "Enterprise technology governance: New information and technology core competencies for boards of directors." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/93089/1/Elizabeth_Valentine_Thesis.pdf.

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Boards of directors have legal and ethical responsibilities to be competent. Yet, in a world where business models and whole sectors are being disrupted by rapid information and technology change, a majority of directors lack IT governance knowledge and skills. Individual IT competency and collective board Enterprise Technology Governance capability is a global problem. Without capability, boards are potentially flying blind, and risk is increased and opportunities to lead and govern digital transformation lost. To address this capability gap, this research provides the first multi-industry va
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Matamoros-Fernandez, Ariadna. "Platformed racism: The Adam Goodes war dance and booing controversy on twitter, YouTube, and Facebook." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/120573/1/Ariadna_Matamoros%20Fernandez_Thesis.pdf.

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This thesis introduced a new way of studying racism on social media. It developed the concept of 'platformed racism' to describe how racism emerges from the design, business models, governance, and cultures of use of digital media platforms. It applied this concept to the controversy around the booing of Indigenous Australian Football League player Adam Goodes, and used the multiplatform issue mapping method to analyse how it played out on Twitter, Facebook, and YouTube. The thesis found that racism is both structural – maintained by the platforms' infrastructure and processes – and ordinary,
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Rieth, Lothar. "Global Governance und Corporate Social Responsibility : welchen Einfluss haben der UN Global Compact, die Global Reporting Initiative und die OECD Leitsätze auf das CSR-Engagement deutscher Unternehmen? /." Opladen : Budrich UniPress, 2009. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017751200&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Schumacher-Hummel, Ingeborg. "Socially responsible investments : Pensionskassen als aktive Aktionäre /." Wiesbaden : Dt. Univ.-Verl, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016732951&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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LIANG, XIAOXU. "Urban Heritage and ICTs - A Hybrid Research on the Formal and Informal Participatory Management for Cultural Heritage in Chinese Rapid Urbanization Contexts." Doctoral thesis, Politecnico di Torino, 2022. http://hdl.handle.net/11583/2969936.

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Beridzishvili, Jumber. "When the state cannot deal with online content : Reviewing user-driven solutions that counter political disinformation on Facebook." Thesis, Malmö universitet, Malmö högskola, Institutionen för globala politiska studier (GPS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-18502.

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Online disinformation damage on the world’s democracy has been critical. Yet, states fail to handle online content harms. Due to exception from legal liability for hosted content, Facebook, used by a third of the world population, operates ‘duty-free’ along with other social media companies.Concerned with solutions, this has given rise to the idea in studies that social resistance could be one of the most effective ways for combating disinformation. However, how exactly do we resist, is an unsettled subject. Are there any socially-driven processes against disinformation happening out there?Thi
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Abdel-Sattar, Nesrine M. A. K. "Innovation in Arabic online newsrooms : a comparative study of the social shaping of multimedia adoption in Aljazeera Net, Almassae and Almasry Alyoum in the context of the Arab Spring." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:a442328b-2288-4731-b140-2c3a6d0bd91b.

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This study focuses on the factors shaping innovation in online newsrooms in three nations of the Arab World, with particular interest in the adoption of multimedia news innovations. Applying theoretical perspectives from the social shaping of technology and the diffusion of innovation literature, this study sought to identify the key factors shaping the innovation process. Field studies were based in three Arabic newsrooms: Aljazeera Net in Qatar, Almasry Alyoum in Egypt, and Almassae in Morocco. The case studies are grounded in two weeks of participant-observation field research within each o
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Liao, Han-Teng. "Cultural politics of user-generated encyclopaedias : comparing Chinese Wikipedia and Baidu Baike." Thesis, University of Oxford, 2015. http://ora.ox.ac.uk/objects/uuid:45359c48-8e20-43d2-aee5-fc17fd5916d6.

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The question of how the Internet affects existing geo-cultural or geo-linguistic communities in relation to nation-states has continued to receive attention among academics and policymakers alike. Language-based technologies and services that aggregate, index, and distribute materials online may reshape pre-existing boundaries of the relationship between users and content, for instance with different language versions of user-generated encyclopaedias or different local versions of search engines. By comparing two major Chinese online encyclopaedias, Baidu Baike and Chinese Wikipedia, this thes
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Cooper, Alissa. "How regulation and competition influence discrimination in broadband traffic management : a comparative study of net neutrality in the United States and the United Kingdom." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:757d85af-ec4d-4d8a-86ab-4dec86dab568.

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Telecommunications policy debates concerning the contentious issue of net neutrality have revolved around a number of broadband network operator behaviors, including discriminatory traffic management – differential treatment of network traffic associated with different Internet applications for the purpose of managing performance. Some stakeholders have advocated for regulatory intervention to prevent network operators from discriminating to the detriment of independent application innovation. Others would prefer to rely on competition between network operators to discipline operator behavior.
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Törnström, EvaMarie, and Claudia Adetun. "Den professionella kommunikatören : En undersökning av svenska kommunikations-ansvarigas syn på sitt arbete jämfört med de formuleringar som anges i Stockholm Accords." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10581.

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The purpose of this study is to investigate the Swedish Public Relations and Communication profession from the Stockholm Accords point of view. The Stockholm Accords are an attempt to reflect Public Relations and Communication Management practice as it stands today and to provide a global common ground for the practitioners. The method used for this study is a quantitative research method conducted by a web survey answered by more than 400 Swedish communication managers. The questions posed were examining these managers view of their profession compared to the Stockholm Accords. The research s
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Lee, Howard Kwai Hou. "Media governance in Singapore – efficacy and challenges." Thesis, Lee, Howard Kwai Hou (2021) Media governance in Singapore – efficacy and challenges. PhD thesis, Murdoch University, 2021. https://researchrepository.murdoch.edu.au/id/eprint/61543/.

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Singapore is one of the most digitally connected nations in the world, but it is notorious for punitive media laws that restrict what journalists can and cannot publish. In addition, the government takes firm and astute control of media financing, reducing any ability of the mass media to operate independently, or as a Fourth Estate. Such an understanding of Singapore rarely interrogates nor traverses the boundaries of legal tools and political economy, particularly those that coerce journalists who operate in mainstream and online media to bend to the will of the state. This thesis revisit
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von, Krogh Torbjörn. "Understanding Media Accountability : Media Accountability in Relation to Media Criticism and Media Governance in Sweden 1940-2010." Doctoral thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-16679.

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The concepts of media accountability, media criticism and media governance are analysed and discussed in a Swedish setting; how they relate to each other and interact. This is achieved by using various methods – a survey to editors, analy- ses of parliamentary debates, interviews, direct observation and document stu- dies – in studying different stakeholders, media representatives and governance conditions in Sweden during the last 70 years. The findings point in a direction of dynamic complexities with a central role for media criticism. The type, level and intensity of media criticism may af
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Adenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.

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Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. The social media influencers are new forms of entrepreneurs who recently appeared due to changes in the technological environments. The existence of social media platforms has enhanced the possibility of entrepreneurial activities online. The platforms are available for everyone, but some have more entrepreneurial orientation or characteristics than others.  
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Kadrić, Irma, Eva Kha, and Sandra Mämmi. "Social Media: Hur påverkas turisten av social media?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49053.

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Syftet med denna studie är att undersöka hur turistens beslut påverkas av TripAdvisor som är en form av social media. Slutresultatet blev en beskrivning av TripAdvisors påverkan vid resa för turisten. Arbetet har en deduktiv ansats med en kvantitativ metod. Begreppen vi här använt oss av är Påverkan, Word of Mouth, Beslutsprocessen samt Social Media och runt de här begreppen har vi skapat en teoretisk ram för vår studie. Empirin är en sammanställning av den enkät vi skapat kring den teoretiska ram som finns. Studien mynnar ut i ett resultat och avslutar med att ge exempel på fr
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CHAUHAN, VIKAS. "SOCIAL MEDIA." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18357.

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PURPOSE: The main purpose of this research paper is to determine the important characteristics of social media, advantages, disadvantages, risks, and roles during the covid-19 pandemic. And also to find out from common people through questionnaires whether they think social media is one of the main diving factor of a business or a startup.  METHODOLOGY: Secondary evidence gathered from findings in online social media apps and resources, websites, research papers, interview forms mailed to business development managers, and self-made questionnaire. Also case studies of companies who
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You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of
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Nau, Alexandra. "Social Media Analytics." Universität Leipzig, 2018. https://ul.qucosa.de/id/qucosa%3A31862.

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Die Arbeit untersucht insgesamt 25 kostenfreie Social Media Analytics-Werkzeuge und liefert einen Beitrag zu einer systematischen Beurteilung dieser Anwendungssystemklasse im Rahmen des Social Customer Relationship Managements.:1 Einleitung 1.1 Motivation 1.2 Problemstellung 1.3 Vorgehen 2 Grundlagen 2.1 Social Media 2.2 Social CRM 2.3 Social Media-Analys 2.4 Softwareanalyse 2.5 Prototyping 3 Analyse von Social Media-Analyse-Tools 3.1 Kurzvorstellung der einzelnen Tools 3.2 Kernfunktionalitäten kostenfreier SMA-Anwendungen 3.3 Realisierbare Anwendungsfälle im SCRM 3.4 Vergleich mit Funktiona
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Ковальчук, Ю. С. "Social Media Marketing." Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Colicev, Anatoli. "Valuing social media." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0001.

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Cette thèse se donne donc pour objectif d’estimer la valeur des médias sociaux pour les entreprises. Elle développe une série d’analyses théoriques portant sur les effets que peuvent avoir ces médias sur leurs performances. Elle suggère également aux gestionnaires et aux praticiens différentes façons d’exploiter leur présence sur les médias sociaux pour tirer un profit maximal des avantages que cette présence suscite. Des méthodes quantitatives comme la modélisation par équations structurelles, l’analyse des séries temporelles et les panels dynamiques sont mises en pratiques pour aborder le su
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Guidoux, Aymeric. "Corporate Governance and Corporate Social Responsibility." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLX122/document.

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Selon la théorie des parties prenantes, la Responsabilité Sociétal de l’Entreprise (RSE) est la réponse donnée par les entreprises à la pression croissantes des employées, actionnaires, communautés locales, ONG environnementales ou régulateurs afin de prendre en compte les impacts environnementaux et sociaux de leurs activités. L’enjeu n’est pas une simple compensation des externalités négatives mais une transformation des entreprises pour permettre une croissance durable. Ainsi, la RSE pousse les entreprises à être proactive et à dépasser les attentes règlementaires. Cependant, comment réussi
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Sorensen, Anne. "Social media for social good: Value creation in social media based cause brand communities." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/91391/4/Anne%20Sorensen%20Thesis.pdf.

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This thesis presents a case study of value creation in the social media based brand communities of two Australian cause organisations. It improves understanding of how value is created in this increasingly important environment by examining participants' posts and practices, organisational strategies and supporters' perceptions of value creation. The thesis shows that while value creation is complex, value is generated for supporters and organisations alike, and positively influences the outcomes for recipients of the vital services provided by the cause organisations. Value creation in this c
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Khenissi, Mohamed. "Rémunération des dirigeants et gouvernance des entreprises." Thesis, Lyon 2, 2013. http://www.theses.fr/2013LYO22007/document.

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L’objectif de ce travail a été de cerner les différents acteurs et mécanismes qui pourraient avoir la capacité de fixer la rémunération des dirigeants ainsi que la logique avec laquelle les décisions sont prises. Pour répondre à cette problématique, nous avons retenu une démarche en trois articles dans lesquels nous définissons une question de recherche pour chacun. Tout d’abord, nous nous intéressons au lien entre rémunération et performance dans le contexte français. Ensuite, nous mettons l’accent sur le rôle des mécanismes de gouvernance dans la détermination de la rémunération des dirigean
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Creech, Ryan S. "Social Media, Social Exclusion, and Narcissism." Xavier University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1437385385.

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Broughton, Micova Sarah E. "Small and resistant : Europeanization in media governance in Slovenia and Macedonia." Thesis, London School of Economics and Political Science (University of London), 2013. http://etheses.lse.ac.uk/800/.

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This thesis contributes to our understanding of the role of European Union policy in national level governance of the audiovisual media sectors in small states in South East Europe. It compares the Republics of Slovenia and Macedonia, two countries of similar size and population that emerged from the same former-Yugoslav media system. Slovenia is a new EU member state and Macedonia is a candidate country, therefore both are formally bound by EU audiovisual media policy. Europeanization research, particularly in new Member States and candidate countries, has focused on compliance with transposi
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Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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<p><em>It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also
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Jaber, Julia, and Gabriella Lundvall. "Social media marketing - An insight on companies’ brand communities on social media." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31257.

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Botros, Shadi, and Yacoub Said. "LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media." Thesis, Mälardalens högskola, Industriell ekonomi och organisation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54454.

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Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social
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(UPC), Universidad Peruana de Ciencias Aplicadas. "Social Media - SI378 201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623263.

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Curso de especialidad de Social Media en la carrera de Ingeniería de Sistemas de Información de carácter práctico dirigido a los estudiantes del 5to ciclo, que busca desarrollar las competencias general de pensamiento innovador y la específica Analiza hechos del mundo contemporáneo identificando el impacto en el desempeño profesional de Ingeniería acorde al ABET-Student Outcome(j). El curso busca identificar las diferentes estrategias para promocionar y difundir una marca, producto y servicio a través de las redes sociales. También tiene un enfoque participativo porque permitirá emplear
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Petersson, Sofie, and Sofie Stefansson. "Kritikhantering på social media." Thesis, Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22949.

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Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfatt
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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideratio
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Dennison, Jeffrey M. "Social media and thinspiration." Thesis, Gonzaga University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10252031.

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<p> Thinspiration and pro eating disorder (&ldquo;pro ana&rdquo;) social media content is prevalent and widely used by sufferers of eating disorders (ED). The risks associated with thinspiration and pro anorexia social media include continued disordered eating, poor self-esteem and perpetual body image dissatisfaction leading to depression and other psychological problems. However, little is known about why females continue to seek out this media or what are the reported impacts of continued usage. The goal of this research is to expand on current knowledge of the influence of social media ima
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Kenyeres, Adam Zoltan. "Social Media Bot Detection." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-87411.

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Social media platforms have revolutionized how people interact with each other and how people gain information. However, social media platforms such as Twitter and Facebook quickly became the platform for public manipulation and spreading or amplifying political or ideological misinformation. Although malicious content can be shared by individuals, today millions of individual and coordinated automated accounts exist, also called bots which share hate, spread misinformation and manipulate public opinion without any human intervention. To make things worse, the sophistication of these automated
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Pellikka, H. (Harri). "Gamification in social media." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201405281545.

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As social media keeps expanding and alternatives for existing services arise, the need for engaging and sustaining users increases as well. One method for engaging users is the use of gamification. The purpose of this study was to found a basis of knowledge of the current state of gamification social media. The study was conducted as qualitative content analysis, analysing 18 social media sites of different types. The analysis concentrated on the game elements incorporated in the services, such as points and badges. The findings of the study resulted that social media in general employs many
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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. A. Vasylieva. "Social media marketing strategy." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13474.

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Karlsson, Gabriella. "The Social Media Muse." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23195.

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The social media influencer is becoming a prominent trope in contemporary media culture. In her Instagram performance artwork Excellences & Perfections, Amalia Ulman imitated the content and lifestyle of different types of influencers for five months in 2014, gaining attention and inciting controversy when she finally revealed her hoax. She captured problematic aspects of performativity online, examined how it related to tropes and myths in our culture, and ultimately to our sense of identity. By analysing images from her work and comments from her followers at the time, this thesis aims to un
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Laselle, Johanna, and Jenny Solum. "Social media & marknadsföring." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24558.

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Fisher, Stacey J. "Cohorts Using Social Media." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/4692.

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Garbo, Valeria <1987&gt. "Lusso e Social Media." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5234.

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In questa tesi viene studiato l’utilizzo nel settore lusso dei social media, intesi come l’insieme delle applicazioni Web 2.0 che permettono lo scambio e la creazione di contenuti generati dagli utenti (social network, forum, blog, ecc.). Il focus è un segmento merceologico particolare, che comprende il design di alta gamma a livello di mobili ed elettrodomestici per cucine, in riferimento al solo mercato italiano. La tesi può essere divisa in due parti: i primi tre capitoli rappresentano uno studio della letteratura, interfacciato da dati di mercato e analisi del consumatore, mentre il quart
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Ndou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.

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The Internet’s liberative qualities have been hyped by a number of Zimbabwean scholars who argue, on the basis of the existence of online alternative media that carries political content, that democratisation can be technology-led. Given that the question of source selection is connected to the democratising potential of the Internet (Lecheler and Kruikemeier, 2016) by some scholars – this study interrogated the liberative potential of the Internet by tracing the social media sourcing patterns of four daily newspapers within Zimbabwe’s polarised mainstream media. Using a mixed methods approach
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