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Journal articles on the topic 'Social Media Communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Krithika, KS. "Communication Media and the Ensuing Social Activism." Journal of Advanced Research in Journalism & Mass Communication 05, no. 04 (2018): 81–87. http://dx.doi.org/10.24321/2395.3810.201823.

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Wandi, Wandi, and Niar Andriana. "Social Media and Communication." Palakka : Media and Islamic Communication 2, no. 2 (2021): 145–54. http://dx.doi.org/10.30863/palakka.v2i2.2369.

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The social media is a new means of communication that is widely used in today's modern era, with the features that can provide comfort and convenience in its use and at an affordable cost and even provided for free. There are positive and negative impacts caused by the social media, therefore, the researchers are interested in finding out how to understand communication and social media in order to adapt to the changes that occur in today's modern era. The research method employed is in the form of a descriptive literature review, containing theories and relevant concepts to the research probl

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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.

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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to us

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Fidiyani, Rini, Dewi Sulistianingsih, and Pujiono Pujiono. "LAW AND ETHICS IN SOCIAL MEDIA COMMUNICATION." Jurnal Dinamika Hukum 17, no. 3 (2017): 258. http://dx.doi.org/10.20884/1.jdh.2017.17.3.1665.

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Every Environment Has Its Own Laws And Ethics Which Guide Behavior; However, It Does Not Mean That Anybody Is Able To Obey It And It Rises Three Consequences At Legal, Ethic And Social. This Research Is A Quantitative Research With Law In Action Approach, It Is A Non-Doctrinal And Empirical Social Science Study. Internet Brings The World To New Ways Of Thinking, And Communicating. Netiquette Is An Ethical Guide In Behaving / Communicating Among Netizens. Teachers’ Awareness To Communicate Well In Smk Bakti Purwokerto Is At A Poor Level. Bad Habits Communications In Real-World Are Brought Into

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Angelova, Luchia, and Bozhidar Angelov. "MEDIA, EDUCATION, SOCIAL COMMUNICATION." Education and Technologies Journal 11, no. 1 (2020): 42–45. http://dx.doi.org/10.26883/2010.201.2167.

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The processes of interaction between social phenomena and individuals are presented and analyzed. This article examines media literacy as the basis of the link between media and education. Where the formation of digital competences becomes an indispensable part of the pedagogical interaction as well as of class curricula at all levels.

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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the co

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7

Isaacs, David. "Social media and communication." Journal of Paediatrics and Child Health 50, no. 6 (2014): 421–22. http://dx.doi.org/10.1111/jpc.12555.

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Brown Sr., Michael A. "Social Communication." International Journal of Interactive Communication Systems and Technologies 8, no. 1 (2018): 20–34. http://dx.doi.org/10.4018/ijicst.2018010102.

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Scholars continue to analyze the past, present and future of computer mediated communications (CMC) in an attempt to make sense of the pervasive social media environment in which people operate today. George Santayana said, “those who cannot remember the past are condemned to repeat it.” Social media grew, in part, out of a need to overcome communication limitations of geographical distance and time. in the process, human connection has suffered and some may even long for a way to close the geographic distance or approximate face-to-face interactions. this examination looks at hybrid approache

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Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

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The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficu

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Fourie, Pieter J. "The Communication Style of Social Media Communication." International Journal of Interdisciplinary Social and Community Studies 13, no. 2 (2018): 1–10. http://dx.doi.org/10.18848/2324-7576/cgp/v13i02/1-10.

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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ea

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12

Sati, Siroda, and Surikova Jūlija. "Influence of Leadership Voice on Business Communication Ethics in Social Media." Global Journal of Arts Humanity and Social Sciences 4, no. 2 (2024): 108–16. https://doi.org/10.5281/zenodo.10614896.

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With the rise of social media and a dedicated brand voice, brand communications often find it easy to bring in the business ethics of the organization through the different communication channels and often through integrated communications. This paper explores the impact of a leadership voice on business communication ethics when communicating on social media. A qualitative research design was used based on content analysis. Initially, the paper reviewed the role of collaborative efforts between employees and leaders in creating ethical communication, analyzed the brand communication developed

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13

Trzaskowski, Jan. "Unsolicited Communication in Social Media." European Business Law Review 25, Issue 3 (2014): 389–406. http://dx.doi.org/10.54648/eulr2014016.

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This article discusses whether commercial communication in social media is covered by the European opt in-model concerning unsolicited electronic mail for direct marketing purposes found in the directive on privacy and electronic communications (2002/58). It is concluded that messages in social media - in contrast to news feeds and advertisements - may be characterised as electronic mail. However, the EU provisions on unsolicited electronic mail is found in the regulatory framework for telecommunication which as a starting point does not regulate web-based content such as social media services

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Ponomareva, A. N. "Tinkoff’s Social Media Communication Activities." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 27, no. 4 (2021): 28–35. http://dx.doi.org/10.15826/izv1.2021.27.4.069.

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The article analyses Tinkoff’s bank communication strategies in social networks. These platforms are a promising avenue for advertising and promotion in the context of rapid development of information technology. Meanwhile we can talk about transitions of the companies to social networks to promote their products. There is an increasing focus on content marketing and blogging in the new media. The study aims to show which platforms and formats the bank chooses, what content it publishes and how it communicates with the audience.

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Meredith, Michael J. "Strategic Communication and Social Media." Business Communication Quarterly 75, no. 1 (2012): 89–95. http://dx.doi.org/10.1177/1080569911432305.

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16

Karlsson, Martin, and Joachim Åström. "Social media and political communication." Journal of Language and Politics 17, no. 2 (2017): 305–23. http://dx.doi.org/10.1075/jlp.17006.kar.

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Abstract As the Internet has come to play a greater role in politics, there has been a growing scholarly interest in how digital and social media are changing politics. The competition between the innovation and normalization hypotheses has been at the center of the debate. This article sets out to identify evidence of innovation and normalization in terms of how politicians communicate in- and the level of influence they are attaining within the political blogosphere. The analyses conducted show paradoxical results as we find that those groups of politicians who are utilizing political commun

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Russo, Angelina, Jerry Watkins, Lynda Kelly, and Sebastian Chan. "Participatory Communication with Social Media." Curator: The Museum Journal 51, no. 1 (2008): 21–31. http://dx.doi.org/10.1111/j.2151-6952.2008.tb00292.x.

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Kimme Hea, Amy C. "Social Media in Technical Communication." Technical Communication Quarterly 23, no. 1 (2013): 1–5. http://dx.doi.org/10.1080/10572252.2014.850841.

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19

Tkachuk, Arsen. "Social media and intercultural communication." Theoretical and Methodical Problems of Children and Youth Education, no. 28(2) (2024): 163–72. https://doi.org/10.32405/2308-3778-2024-28-2-163-172.

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20

OTTO, M. ALEXANDER. "Social Media Facilitate Medical Communication." Internal Medicine News 44, no. 2 (2011): 55. http://dx.doi.org/10.1016/s1097-8690(11)70097-x.

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21

Badea, Marius. "Social Media and Organizational Communication." Procedia - Social and Behavioral Sciences 149 (September 2014): 70–75. http://dx.doi.org/10.1016/j.sbspro.2014.08.192.

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22

Arslantepe, Mehmet. "Commercial Communication in Social Media." Journal of Media Critiques 1, no. 1 (2014): 147–58. http://dx.doi.org/10.17349/jmc114109.

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Gage-Bouchard, Elizabeth A., Susan LaValley, Michelle Mollica, and Lynda Kwon Beaupin. "Cancer Communication on Social Media." Cancer Nursing 40, no. 4 (2017): 332–38. http://dx.doi.org/10.1097/ncc.0000000000000418.

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24

Kandpal, Arpita Sharma. "Social Media: A Communication Instrument." Journal of Social Welfare and Management 16, no. 1 (2024): 35–41. http://dx.doi.org/10.21088/jswm.0975.0231.16124.5.

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Nowadays, organizations are going international to capitalize on the opportunities in terms of a bigger market, cheaper resources, and flexible policies. Various types of organizations are working at the international level. They are like international companies, multinational companies, global organizations, translational organizations, international schools, international universities, etc. For this, managers need to upskill themselves to promote their organization at the international level. But we often see, a lack of proper skillset causes organizational conflict, and thus, productivity i

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OTTO, M. ALEXANDER. "Social Media Facilitate Medical Communication." Rheumatology News 10, no. 2 (2011): 85. https://doi.org/10.1016/s1541-9800(11)70150-8.

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26

Snoussi, Thouraya. "Social Media for Crisis Communication Management." International Journal of Business and Management Research 8, no. 3 (2020): 64–72. http://dx.doi.org/10.37391/ijbmr.080302.

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This paper analyzes trends related to the role of social media in crisis communication. The author posed a question about the attitudes of online media actors (communication, public relations and marketing experts) towards using social media as a strategic communication tool in times of crisis; Emphasis on two different crises: the 2016 Turkish political crisis and the global health pandemic (COVID-19) in 2020. Communications actors' perceptions and behaviors of social media in times of crisis were tracked through a mixed method (a content analysis of 40 online publications about the military

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27

S. Sipho, Makgopa. "Online social media usage of car dealerships in Gauteng Province, South Africa." Problems and Perspectives in Management 14, no. 3 (2016): 601–7. http://dx.doi.org/10.21511/ppm.14(3-3).2016.02.

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The concept of social media is top of the agenda for many organizations today. Decision makers, as well as marketers, try to identify ways in which organizations can make profitable use of social media platforms. The adoption of social media in marketing communication campaigns to carry the marketing communication message to the target audiences remains a challenge to organizations in the motor industry. The purpose of this paper was to establish an understanding of the online social media tools used by car dealerships in their marketing communication strategies and campaigns. In achieving the

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Stieglitz, Stefan, and Linh Dang-Xuan. "Social media and political communication: a social media analytics framework." Social Network Analysis and Mining 3, no. 4 (2012): 1277–91. http://dx.doi.org/10.1007/s13278-012-0079-3.

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29

Tench, Ralph, and Brian Jones. "Social media: the Wild West of CSR communications." Social Responsibility Journal 11, no. 2 (2015): 290–305. http://dx.doi.org/10.1108/srj-12-2012-0157.

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Purpose – This paper aims to posit the central argument that traditional media of old presented a clear, ordered world of communication management for organisations to extol their corporate social responsibility (CSR) credentials. In contrast to this, new Web 2.0 social media is increasingly being used by activists and hactivists to challenge corporate communication CSR messages and does so by highlighting instances and examples of corporate social irresponsibility (CSI) (Jones et al., 2009; Tench et al., 2012). Design/methodology/approach – The paper reports on research data from the European

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Cinelli, Matteo, Antonio Peruzzi, Ana Lucía Schmidt, et al. "Promoting engagement with quality communication in social media." PLOS ONE 17, no. 10 (2022): e0275534. http://dx.doi.org/10.1371/journal.pone.0275534.

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The COVID-19 pandemic made explicit the issues of communicating science in an information ecosystem dominated by social media platforms. One of the fundamental communication challenges of our time is to provide the public with reliable content and contrast misinformation. This paper investigates how social media can become an effective channel to promote engagement and (re)build trust. To measure the social response to quality communication, we conducted an experimental study to test a set of science communication recommendations on Facebook and Twitter. The experiment involved communication p

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Frey, Tobias, and Thomas N. Friemel. "Social Media Repertoires: Investigating Multifaceted Social Media Use Among Late Adolescents." Journal of Quantitative Description: Digital Media 3 (February 23, 2023): 1–33. http://dx.doi.org/10.51685/jqd.2023.002.

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Social media play a crucial role in adolescents’ everyday lives and impact their well-being, mental health, and risk behavior. Consequently, it is vital to understand the multifaceted social media use of this age group. However, despite the increasing number of platforms affording the curation of communication and audiences, studies to date have predominantly examined single platforms while neglecting sharing behavior and the variety of communication partners. In this article, we thus apply a holistic repertoire perspective that offers essential descriptive insights. We consider active social

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Moore, Jensen, Sara Magee, Ellada Gamreklidze, and Jennifer Kowalewski. "Social Media Mourning." OMEGA - Journal of Death and Dying 79, no. 3 (2017): 231–59. http://dx.doi.org/10.1177/0030222817709691.

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This article uses grounded theory methodology to analyze in-depth interviews conducted with mourners who used social networking sites during bereavement. The social media mourning (SMM) model outlines how social networking sites are used to grieve using one or more of the following: (a) one-way communication, (b) two-way communication, and (c) immortality communication. The model indicates causal conditions of SMM: (a) sharing information with family or friends and (sometimes) beginning a dialog, (b) discussing death with others mourning, (c) discussing death with a broader mourning community,

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33

Woźniakowski, Mariusz. "Social media in communication of mobile operators." Ekonomiczne Problemy Usług 126 (2017): 315–24. http://dx.doi.org/10.18276/epu.2017.126/2-32.

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Song, Xiangguang. "Social Media Museum Communication Mode and Communication Ecology." Museum 5, no. 2 (2021): 6–10. http://dx.doi.org/10.3724/2096-1715.2021.005.002.006.

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Beletska, Alevtyna. "Social Problems of Social Communications Research as Mass Emotion Areas of Functioning." Scientific notes of the Institute of Journalism, no. 3/4 (72/73) (2018): 22–33. http://dx.doi.org/10.17721/2522-1272.2018.73.2.

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The subject of the new publication of the author are scientific researches in the field of social communication, monographs, materials in the media, that demonstrate the social importance of social communications researching as areas of functioning of mass emotions. The participants of social communications need to realize the phenomenon of transformation of individual emotions into mass emotions under the influence of information source, media specialist and recipient of an information product. The objective of the study is to elucidate the social problems of phenomenon of mass emotions’ cove

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Shi, Wanzhu, and Pamela Medina. "Implementing Social Media." International Journal of Public Administration in the Digital Age 8, no. 1 (2021): 1–18. http://dx.doi.org/10.4018/ijpada.20210101.oa8.

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Social media is an important avenue for information dissemination and public communication in emergency management. Through social media content analysis and in-depth interviews, this study explores how county level emergency management agencies use their Facebook pages to communicate with the public, using Hurricane Matthew as a case study. The findings reveal some areas of congruence between literature and practitioner experience. The results suggest that public agencies integrate flexible social media strategies, which emphasize one-way communication when the public expects larger volumes o

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Enke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." International Journal of Strategic Communication 13, no. 4 (2019): 261–77. http://dx.doi.org/10.1080/1553118x.2019.1620234.

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Robin, P. Sahaya Jenitha, and Santhosh. "FX Media(Campus Social Media)." International Journal on Cybernetics & Informatics 10, no. 2 (2021): 129–36. http://dx.doi.org/10.5121/ijci.2021.100215.

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In recent years, social networking system has become one of the most popular Internet applications and has a large number of users. Although the public social networking systems have meet the interpersonal communication demand of people, there is inadequate support for the closely combination of user’s learning, working and cultural life on campus with their real activity. Therefore, the paper design and realized a new campus social networking system for users, which is tightly integrated with the reality environment of campus and users’ real activity. It will not only achieve the basic commun

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Nguyen, Thi Lien. "Vietnam cybersecurity law and social media." Izvestiya of Saratov University. New Series. Series: Philology. Journalism 21, no. 2 (2021): 231–34. http://dx.doi.org/10.18500/1817-7115-2021-21-2-231-234.

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The article discusses the law on cybersecurity in Vietnam and the new trends in multimedia communications, developing in social networks. Facebook is considered a tool for the development of multimedia communications in Vietnam, a trend in technology and information exchange. In Vietnam this social network is not only a communication platform, but also an important news channel.

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Brigas, Joaquim, Fátima Gonçalves, and Jorge Gonçalves. "Social media communication management in the media sector." Revista Venezolana de Gerencia 28, Especial 10 (2023): 1264–79. http://dx.doi.org/10.52080/rvgluz.28.e10.24.

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The production, distribution, and consumption of news have undergone fundamental changes, with social media providing an essential point of access to information. On these digital platforms, visual content has become increasingly important for the media sector. Nowadays, social media are a bridge for obtaining information, particularly on Instagram reels. The objective of this study was to investigate how news organisations make visual information available to the public, in particular the way in which reels are being used on social media. The profiles of three Portuguese national newspapers o

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Joaquim, Brigas, Gonçalves Fátima, and Gonçalves Jorge. "Social media communication management in the media sector." Revista Venezolana de Gerencia (RVG). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia 28, ESPECIAL 10 (2023): 1264–79. https://doi.org/10.52080/rvgluz.28.e10.24.

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The production, distribution, and consumption of news have undergone fundamental changes, with social media providing an essential point of access to information. On these digital platforms, visual content has become increasingly important for the media sector. Nowadays, social media are a bridge for obtaining information, particularly on Instagram reels. The objective of this study was to investigate how news organisations make visual information available to the public, in particular the way in which reels are being used on social media. The profiles of three Portuguese national newspapers o

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42

Wiatr, Przemysław. "Media „społecznościowe” jako media masowe – perspektywa filozoficzna." Studia Politologiczne, no. 1/2025(75) (March 7, 2025): 122–41. https://doi.org/10.33896/spolit.2025.75.6.

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The purpose of this article is to discuss the thesis that a completely new and better type of political activism is associated with new digital media practices. I pose the following problem: are we pinning too many hopes for the democratisation of our social life on the so-called new media (especially various types of “social” networks)? When I speak of “democratisation”, I have in mind two potentialities inherent in the new digital technologies: dialogicity and transparency. These two qualities were absent from the discursive (here: one-way) messages of the traditional media (press) and the e

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Jensen, Michael J. "Social Media and Political Campaigning." International Journal of Press/Politics 22, no. 1 (2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.

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This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call fo

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Aganbi, Victor. "WHAT IS SOCIAL ABOUT SOCIAL MEDIA? The Rejuvenation of Television as social media." IJRDO - Journal of Business Management 7, no. 6 (2021): 84–93. http://dx.doi.org/10.53555/bm.v7i6.4425.

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WHAT IS SOCIAL ABOUT SOCIAL MEDIA: The Rejuvenation of Television as Social Media highlights television as the dominant social medium of all time. Communication of any sort is already social interaction involving the sending of a message to a receiver, and the feelings and thoughts of the receiver upon interpreting the message within the viewpoint of a single linear model or two linear models stacked on top of each other to cater for feedback loop in the S-M-M-R (Sender-Message-Medium-Receiver) communication framework. "Truth" and "ideas" are constructed or invented through the social process

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Talaue, Gilbert Macalanda, Ali Al-Saad, Naif Al-Rushaidan, Alwaleed Al-Hugail, and Saad Al-Fahhad. "Social Media." International Journal of Cyber Behavior, Psychology and Learning 9, no. 1 (2019): 33–48. http://dx.doi.org/10.4018/ijcbpl.2019010103.

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The aim of this article is to assess the impact of social media on the lives of selected college students. In this article, the authors raised the actual impact of daily communication on youth in social media. A descriptive research design was utilized to gain accurate profile of situation. Sixty business administration and management information system students who are actively using social media are the respondents of the study. It was conducted during the summer semester of academic year 2017-2018. Summing-up, social media becomes an integral part of the students' life and took up most of t

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Aggerholm, Helle Kryger, and Sophie Esmann Andersen. "Social Media Recruitment 3.0." Journal of Communication Management 22, no. 2 (2018): 122–37. http://dx.doi.org/10.1108/jcom-11-2017-0131.

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Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication management. Design/methodology/approach The study draws on a reflexive dialogical research approach, which means that it is methodologically designed as a critical dialogue between on the one hand an empirical case and on the other hand theories on social media and strategic communication. Findings The study points toward a fundamental new approach to

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Linke, Knut, and Torben Friedrich. "Analysis of B-2-C Social Media Communication in Germany." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 3 (2018): 23–31. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.33.3002.

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In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction, the used and targeted social network functionalities and the behavior of the companies selected. The selection of social media accounts for the research included companies which are currently member from the stock market indices DAX and MDAX, additional online and offline retail business, successful German sports clubs, celebrities and others business

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Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.

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From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular

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Qiu, Yue. "Social Comparison on Social Media Platforms: A media and communication Perspective." SHS Web of Conferences 185 (2024): 03008. http://dx.doi.org/10.1051/shsconf/202418503008.

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Many existing studies of social comparison focus on the psychological component, but the reality of users’ lived experiences is that most users incorporate multiple platforms into their communication practices in order to access the people and networks they desire to influence. This paper delves into the phenomenon of social comparison on social media platforms, examined through the lens of media and communication studies. Particularly emphasized is the role of algorithmic curation and the emergence of social media influencers as modern benchmarks of success and aspiration. This paper endeavor

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Hermawan, Irwan, Dorothy Christi Lois Tinambunan, and Walid Syarthowi Basmalah. "The Scarlett Brand Social Media Marketing Communications on Purchasing Decisions." Journal of Education, Humaniora and Social Sciences (JEHSS) 6, no. 3 (2024): 1256–69. http://dx.doi.org/10.34007/jehss.v6i3.2025.

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Marketing communications is a form of communication that has the aim of strengthening marketing strategies and applying marketing communications to a company. Apart from that, marketing communications can also be used to introduce, establish and create interactions between companies or partners and consumers who are not part of the company, such as suppliers and consumers. The theories used in this research are communication processes, strategies, SOSTAC model marketing communication strategies by combining IMC, forms of marketing or promotional communications. The research method used is a ca

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