Relevant bibliographies by topics / Social media engagements

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social media engagements'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Social media engagements"

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Kwamboka, Juniter. "Role Of Social Media in Stakeholder Engagement in Universities in Kenya." International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p) 2, no. 1 (2024): 247–62. http://dx.doi.org/10.61108/ijsshr.v2i1.86.

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Researchers and practitioners agree that stakeholder engagement is an important aspect of universities in the 21st century. Social media is changing the way people and businesses communicate and collaborate. Research shows that organizations struggle to develop social media management systems to engage with stakeholders. In today's digital age, social media platforms have become powerful tools for communication and engagement. However, there is limited research examining the role of social media in facilitating stakeholder engagement in universities in Kenya. Therefore, this study sought to fi
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Dr., Meera Shanker. "Impact of Social Media Usage & Social Engagement on Physical- Mental Health of Young Employees." International Journal of Social Science and Human Research 07, no. 04 (2024): 2542–49. https://doi.org/10.5281/zenodo.11103030.

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Due to the dispensable exercise of social media, young employees have reduced social engagement. The objective of the present study was to find out the impact of the exertion of social media and social engagement on the physical-mental health issues of young professionals working in diverse sectors. Together 431 young respondents age group 22-38 have responded to the questionnaire about the use of social media, social engagement, and their physical mental health issues. Principal Factor analysis revealed unique factors measuring employee social media, social engagement, and physical-mental hea
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M. MACALOOD, GEL IVY, AIRA JEAN C LAUREL., CATHLEN D. ITAY, DEBBIE ROSE B. FABIAN, AARON R. AQUINO, and FRANCE D. GALLEGO. "SOCIAL MEDIA PROMOTION TOWARDS CUSTOMER ENGAGEMENT OF BELLA CHICA AT TANZA, CAVITE: BASIS FOR SOCIAL MEDIA MARKETING ENHANCEMENT PLAN." International Journal of Research in Education Humanities and Commerce 05, no. 01 (2024): 242–50. http://dx.doi.org/10.37602/ijrehc.2024.5122.

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This study aimed to develop a social media marketing enhancement plan to broaden the audience and sustain consistent sales growth of Bella Chica. Leveraging various platforms, the research focused on fostering business development and expanding customer outreach in the dynamic social media environment. Employing statistical analysis, the study assessed the influence of social media promotion on customer engagements. The findings revealed that the participants slightly agree that they have positive perception about the Bella Chica's social media promotion. Meanwhile, interactivity and informati
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Velasco, Joseph Ching, Jhazmin Joi C. Manguera, Eunice Julia V. Navalan, Julianna Nicole C. Limchiko, Trixie Anne Marie D. Bayot, and Marjorie Grace V. Mercado. "The Digital Dynamics of Political Engagement Among Filipino Youth: Examining Participation in Social Media Platforms." Pertanika Journal of Social Sciences and Humanities 32, no. 3 (2024): 1051–71. http://dx.doi.org/10.47836/pjssh.32.3.12.

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Youth participation has historically played a critical role in shaping the political landscape of the Philippines. Being immersed in digital technology, Generation Z has mostly shifted their activism from the streets to the virtual realm of diverse social media platforms. Through digital interactions, they champion causes and establish political dialogue by initiating socio-political movements online. This study utilized the Social Media Political Participation Scale to put into perspective the online political behaviors of Filipinos who are part of Generation Z. Specifically, the study center
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Cortiana, Viviana, Ahmed Azeez, Alexandra Van de Kieft, et al. "Addressing gender disparities in oncology and hematology education: Insights from social media engagement analysis." Journal of Clinical Oncology 43, no. 16_suppl (2025): 9039. https://doi.org/10.1200/jco.2025.43.16_suppl.9039.

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9039 Background: Gender disparities in professional visibility pose significant challenges to equity in oncology and hematology education. Women represent only 34% of speakers at major oncology conferences and author just 37% of high-impact oncology publications. MedNews Week (MNW), a global platform dedicated to combating medical misinformation and fostering inclusivity, aims to address these gaps by amplifying diverse voices and promoting equitable professional representation. This study analyzed speaker engagement data to identify visibility disparities and propose actionable strategies to
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Shivaram, Karthik, Mustafa Bilgic, Matthew Shapiro, and Aron Culotta. "Forecasting Political News Engagement on Social Media." Proceedings of the International AAAI Conference on Web and Social Media 18 (May 28, 2024): 1451–62. http://dx.doi.org/10.1609/icwsm.v18i1.31401.

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Understanding how political news consumption changes over time can provide insights into issues such as hyperpartisanship, filter bubbles, and misinformation. To investigate long-term trends of news consumption, we curate a collection of over 60M tweets from politically engaged users over seven years, annotating ~10% with mentions of news outlets and their political leaning. We then train a neural network to forecast the political lean of news articles Twitter users will engage with, considering both past news engagements as well as tweet content. Using the learned representation of this model
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Jacobsen, Benjamin N., and David Beer. "Quantified Nostalgia: Social Media, Metrics, and Memory." Social Media + Society 7, no. 2 (2021): 205630512110088. http://dx.doi.org/10.1177/20563051211008822.

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As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media,
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Mtsweni, Jabu, Lungisani Ndlovu, Sthembile Mthethwa, and Nenekazi Mkuzangwe. "Measuring Misinformation Trends on Social Media in South Africa using Machine Learning." International Conference on Artificial Intelligence and its Applications 2023 (November 9, 2023): 128–33. http://dx.doi.org/10.59200/icarti.2023.018.

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Misinformation, disinformation, malinformation, and/or fake news have gained attention for good and bad in South Africa, especially since the COVID-19 pandemic. The research-based and non-research-based interventions to tackle misinformation have also been slowly gaining traction, particularly through fact checkers, fake news reporting systems such as those by real411, research on automated systems to detect fake news online using machine learning, sentiment analysis of fake news, tagging of fake news data, and so on. Nevertheless, the spread of misinformation and/or fake news still represents
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Sharma, Purvendu. "Understanding destination evangelism: a social media viewpoint." Marketing Intelligence & Planning 40, no. 1 (2021): 72–88. http://dx.doi.org/10.1108/mip-04-2021-0128.

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PurposeThe present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further, factors that influence evangelism and information-seeking behaviors on SMTCs are examined.Design/methodology/approachA conceptual model is developed that features an interplay of destination distinctiveness, destination evangelism, travel commitment and information-seeking engagement. Data were collected from 215 active users of SMTCs and analyzed using structural equation models.FindingsThe research findings indi
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SHUKLA, ANANT. "Study on Social Media Marketing." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50423.

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Abstract- The paper aims to find out about how social media marketing is changing in India by examining its impact on consumers and on brands. Using details gathered from 60 respondents, the study points out that Instagram and YouTube are the popular choices for young people in consuming brand material. The research points out that reels, stories, and ads from influencers win more consumers’ trust and make them more active. Moreover, as the study indicates, users are becoming more troubled by seeing ads too often, repeat advertising, and privacy concerns, so marketers should make sure they use
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Dissertations / Theses on the topic "Social media engagements"

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Piper, Nicholas Ewan. "Audiencing Jamie Oliver : social engagements with food media." Thesis, University of Sheffield, 2014. http://etheses.whiterose.ac.uk/7058/.

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This thesis explores audience engagement with the popular celebrity chef Jamie Oliver in two stereotypically contrasting UK towns: Rotherham in South Yorkshire and Tunbridge Wells in Kent. It is concerned with the various ways that popular food media are understood and used in different social contexts and for differing social purposes. Methodologically the thesis adopts an approach called ‘audiencing’ (Fiske, 1992) which stresses the importance of tracking the multiple engagements that audiences have with media, beyond their actual viewing practices, as they relate to broader social and cultu
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Brickler, Abigail. "Social Engagements: Facebook, Twitter, and Arts Marketing." University of Akron / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389.

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Lesage, Frederik. "Networks for art work : an analysis of artistic creative engagements with new media standards." Thesis, London School of Economics and Political Science (University of London), 2009. http://etheses.lse.ac.uk/75/.

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The principle objective of this study is to examine the culture of networks that are implicated in the production of culture, specifically as it pertains to artists' design and use of digitally networked information and communication technologies (ICTs) for the production of artworks. The analysis in this study seeks to reveal a better understanding of the working practices that underpin artists' creative engagements with new media while recognising the significance of discursive continuities that inform such engagements. Theoretically, a case is presented for combining several theoretical per
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Burd, Leo. "Technological initiatives for social empowerment : design experiments in technology-supported youth participation and local civic engagements." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/42171.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2007.<br>Page 226 blank.<br>Includes bibliographical references (p. 217-225).<br>Never in history has the world seen so much discrepancy in wealth, power and living conditions. Believing that information and communication technologies can help address this issue, governments and funding organizations have been investing in bringing computers and internet connectivity to underserved communities. Unfortunately, many of those initiatives end up privileging the community
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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.

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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online
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Stepankov, R. (Roman). "Key customer engagement drivers in social media." Master's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201511212163.

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The rapid development of Internet technologies and pervasive spread of social media in the last decade have led to a tremendous growth of interest in customer engagement (CE). Nowadays, social media significantly enrich and facilitate marketing communications and enable brands to get closer to their customers, serve them and engage as never before. At the same time, social media allow customers to be active and often to play a leading role in their relationships with brands. CE in social media is a complex and challenging task, which requires companies to have a clear vision of motivational dr
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Fatkin, Jane-Marie. "'Pro' social media : using key social psychological theories to increase prosocial engagement on social media sites." Thesis, Heriot-Watt University, 2015. http://hdl.handle.net/10399/2907.

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Prosocial Behaviour has a strong history rooted in Social Psychology. However, it has yet to be researched in the realm of social media. This line of research aims to better understand Prosocial Behaviour in social media environments and learn how to increase positive engagement online through the theoretical framework of Walther’s (1996) hyperpersonal model of computer-mediated communication. Four studies were conducted to obtain this goal. The first two studies explore what factors affect prosocial behaviour on social media sites. In particular, study one examines how gender, appearance, and
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Gibello, Ribatto Roberta. "The Role of Social Media for Customer Engagement." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-125603.

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Nowadays the market is becoming increasingly competitive. Consumers have a wide variety of choices and make their decisions based on the recommendations of other peers, which they consider more trustable compared to traditional advertisements. In such a scenario customer engagement is becoming the most important challenge for businesses. In fact engaged customers are not only loyal, but also active recommenders of the product/service to other peers. Social media, thanks to their interactive features, allow building relationships with customers and therefore they have a key role for customer en
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Gruss, Richard J. "Text Analytics for Customer Engagement in Social Media." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/82922.

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Businesses have recognized that customers provide value to the firm beyond transactions, and leveraging this value through relationships in social media is a new area of interest for both academics and practitioners. Recent research has investigated how businesses can best manage their online presence on platforms not fully under their control, such as Facebook, YouTube, Instagram, TripAdvisor, and Yelp, among others. This dissertation extends the literature of customer engagement in social media through four contributions. First, we propose a framework that foregrounds the textual artifacts i
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Bessegato, Federica <1995&gt. "Content marketing: social media engagement of Italian wineries." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18070.

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Content marketing is a discipline that is emerged in recent years, because of the inefficiency of traditional marketing methods. Today users need interesting and valuable information, because spending most of their time on internet and social media, they need high-quality contents, able to catch consumers’ attention, to be helpful, to entertain, and to educate. Companies started used content marketing because it’s a discipline that can help them to build stronger relationships with their consumers, putting the latter in the center and making them the most important part of the strategy. There
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Books on the topic "Social media engagements"

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E, Marcus George, ed. Connected: Engagements with media. University of Chicago Press, 1996.

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Murdock, Graham. Digital dynamics: Engagements and disconnections. Hampton Press, 2010.

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African Council on Communication Education. Nigeria Chapter, ed. Communication and the new media in Nigeria: Social engagements, political development and public discourse. African Council on Communication Education, Nigerian Chapter, 2013.

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Uldam, Julie, and Anne Vestergaard, eds. Civic Engagement and Social Media. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137434166.

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Robertson, Scott P. Social Media and Civic Engagement. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-031-02223-4.

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Carrigan, Mark. How to Use Social Media for Public Engagement. SAGE Publications Ltd, 2022. http://dx.doi.org/10.4135/9781529629958.

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Evans, Dave. Social media marketing: The next generation of business engagement. Wiley Pub., 2010.

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Perry, Linda J., Oana Damian, and Amit Lagu. Understanding the Value of Social Media at Airports for Customer Engagement. Transportation Research Board, 2014. http://dx.doi.org/10.17226/22351.

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Lenzen, Sandra. Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24527-6.

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Popovic, Kevin. Satellite marketing: Using social media for improving customer participation and engagement. CRC Press, 2016.

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Book chapters on the topic "Social media engagements"

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Kirton, Andrew. "Online Engagements: War and Social Media." In The Palgrave Handbook of Criminology and War. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-43170-7_22.

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Mohamad, Siti Mazidah. "Youth Religiosity and Social Media in Brunei Darussalam." In (Re)presenting Brunei Darussalam. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-6059-8_4.

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AbstractThe development of digital technology has led to transformations in our everyday lives and, as a result, produced new practices and new spatialities. Young people at the heart of these transformations display unique forms of religiosity that are somewhat different from that of their parents’ generation. This chapter examines young Malay Muslim Bruneians’ lived religiosities in the context of their everyday engagements on social media. They question markers of religiosities, are cautious about self-disclosures, and negotiate and challenge intergenerational and intragenerational pressure
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Kufakurinani, Ushehwedu. "Social Media Humour Amongst Zimbabweans: Discoursing Gendered Playful Engagements Around Covid-19." In The Palgrave Handbook of African Men and Masculinities. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-49167-2_50.

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Glasspool, Lucy. "Engagements with Gender, Sexuality, and Authenticity in Cosplay." In Gender in Japanese Popular Culture. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-12942-1_9.

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AbstractThis chapter examines connections between gender performance and the concept of authenticity in three types of cosplay: crossplay, “trans” cosplay, and erotic cosplay. Cosplay is a fan practice in which the body of the cosplayer (who takes on various roles such as audience, craftsperson, performer, editor, and distributor) is crucial, both to their own performance and experience in real time and to the creation of digital media, which is disseminated online and used by themselves and other fans for various purposes. I argue that the definition of authenticity articulated by cosplayers
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Kim, Carolyn Mae, and Matt Prince. "Creative Engagement." In Social Media Campaigns, 3rd ed. Routledge, 2025. https://doi.org/10.4324/9781003496076-4.

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Villioth, Lisa. "Wandel von Protestpartizipation im Zuge der Digitalisierung." In Protest-Aktivist*innen der Umweltschutz-Bewegung im Netz und auf der Straße. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40532-8_2.

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ZusammenfassungProtest ist vielfältig, spielt sich in unterschiedlichen Räumen ab und deckt eine ganze Bandbreite an Formen, Aufwand und Motivationen ab. Im folgenden Kapitel sollen zentrale Begriffe dieser Arbeit geklärt werden und eine Zusammenfassung des Forschungsstandes zu Protestpartizipation erfolgen. Nach der Definition der Begriffe Protest, Soziale Bewegung, Internet, Social Media und Information and Communication Technologies (ICTs), werden verschiedene Protesträume mit ihren Eigenschaften und Bedeutungen beschrieben: Straße, Massenmedien, Internet und hybride Protesträume. Darauf au
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Lipschultz, Jeremy Harris. "Employee Engagement." In Social Media Measurement and Management, 2nd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003282099-13.

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Glass, Chris R., Rachawan Wongtrirat, and Stephanie Buus. "Family Relationships, Technology, and Social Media." In International Student Engagement. Routledge, 2023. http://dx.doi.org/10.4324/9781003445388-5.

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Srivastava, Ritu. "Social media engagement and return on engagement." In Contemporary Issues in Social Media Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315563312-9.

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Cunningham, Carolyn M., and Heather M. Crandall. "Social Media for Social Justice: Cyberfeminism in the Digital Village." In Feminist Community Engagement. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137441102_5.

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Conference papers on the topic "Social media engagements"

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Vayadande, Kuldeep, Vipul Gejage, Rutvik Gaikwad, Sanket Gangode, Akash Gadekar, and Sarthak Ghavate. "Navigating Tomorrow’s Engagement: A Comprehensive Social Media Management Platform." In 2024 Second International Conference on Inventive Computing and Informatics (ICICI). IEEE, 2024. http://dx.doi.org/10.1109/icici62254.2024.00021.

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Willy, Hansen, and Surjandy. "Essential Supporting Factors on Social Media Engagement Of Generation Z." In 2024 4th International Conference on Electronic and Electrical Engineering and Intelligent System (ICE3IS). IEEE, 2024. https://doi.org/10.1109/ice3is62977.2024.10775747.

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Yow, Leong Wai, Kong Hua Lim, Yee Mei Lim, and Tong Ming Lim. "Multi-Emotion Detection in Social Media Post using Lexicon-Driven Approach." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1008.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results
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Tan, Wai Beng, and Tong Ming Lim. "A Critical Review on Engagement Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1002.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results
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AbdulAzeez Ahmed, Sumaya, and Emad Hani Ismaeel. "Enhancing Visitor Engagement: A Comparative Study of ‎Spatial Configuration in International Museum." In 5th International Conference on Architectural and Civil Engineering Sciences (CIC-ICACE'25). Cihan University-Erbil, 2025. https://doi.org/10.24086/icace2025/paper.1650.

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Abstract—‎This research investigates the impact of spatial configuration on visitor engagement within museum environments. Employing the space syntax tool Depthmap, the study quantitatively analyzes spatial metrics such as visibility and connectivity across various museums, including the Guggenheim Museum in New York. To evaluate the influence of these spatial indicators on visitor engagement, the study incorporates qualitative data from online reviews and social media comments. The findings reveal that visibility exerts a more significant influence on visitor engagement compared to connectivi
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Choi, Adrian, Catherine D'Ignazio, Brooke Foucault Welles, and Andrea G. Parker. "Social Media as a Critical Pedagogical Tool: Examining the Relationship between Youths’ Online Sociopolitical Engagements and Their Critical Consciousness." In CHI '23: CHI Conference on Human Factors in Computing Systems. ACM, 2023. http://dx.doi.org/10.1145/3544548.3580823.

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Bulterman, Dick C. A. "Understanding social media engagement." In the 2nd international workshop. ACM Press, 2013. http://dx.doi.org/10.1145/2509916.2509919.

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Mendez, EA, and M. Lopez. "CLASS ENGAGEMENT USING SOCIAL MEDIA." In The 7th International Conference on Education 2021. The International Institute of Knowledge Management, 2021. http://dx.doi.org/10.17501/24246700.2021.7134.

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Many adaptations had to be made to classes worldwide amid the COVID-19 pandemic and keeping students engaged and interested in class became a priority for educators. This pandemic has posed a challenge since it forced schools to rapidly migrate the teaching-learning process to an online platform. Particularly, Gen-Z class engagement has been an issue for most teachers, because students tend to rapidly drift away from class; this, alongside the anxiety and stress over the future and the health of their loved ones, has made class engagement an even greater challenge. Using social media as a tool
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Fitriani, Erika, and Dian Purworini. "Reducing Covid-19 Information Uncertainty Through Social Media." In International Conference on Community Empowerment and Engagement (ICCEE 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220501.010.

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Wobbrock, Jacob O. "Hypertext, Social Media, and Civic Engagement." In HT '20: 31st ACM Conference on Hypertext and Social Media. ACM, 2020. http://dx.doi.org/10.1145/3406853.3432660.

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Reports on the topic "Social media engagements"

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Manhiça, Anésio, Alex Shankland, Kátia Taela, Euclides Gonçalves, Catija Maivasse, and Mariz Tadros. Alternative Expressions of Citizen Voices: The Protest Song and Popular Engagements with the Mozambican State. Institute of Development Studies (IDS), 2020. http://dx.doi.org/10.19088/ids.2020.001.

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This study examines Mozambican popular music to investigate three questions: Are notions of empowerment and accountability present in popular music in Mozambique? If so, what can these existing notions of empowerment and accountability reveal about relations between citizens and state institutions in general and about citizen-led social and political action in particular? In what ways is popular music used to support citizen mobilisation in Mozambique? The discussion is based on an analysis of 46 protest songs, interviews with musicians, music producers and event promoters as well as field int
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McKittrick, Susan. ConnectedN’s Content Curation for Social Media Engagement. Patricia Seybold Group, 2011. http://dx.doi.org/10.1571/pr03-17-11cc.

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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.026.

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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of socia
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Volkmer, Ingrid. Social media and COVID-19: A global study of digital crisis interaction among Gen Z and millennials. University of Melbourne, 2021. http://dx.doi.org/10.46580/124367.

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The COVID-19 pandemic is revealing that global big tech platforms and social media are core sites for continuous engagement with crisis content for young citizens. This study included twenty-four countries from all continents at the time of the heightened COVID-19 crisis, and our survey targeted 18-40 year olds, Millennials and Gen Zs – overall n = 23,483 respondents. Outcomes show that for young citizens across continents, crisis communication is not just about press briefings. Instead, crisis communication is continuous interaction and engagement across their multiple source environments. Yo
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Tek, Muytieng, Sorsesekha Nok, and Phal Chea. Faculty Engagement in Cambodian Higher Education Internationalisation. Cambodia Development Resource Institute, 2022. https://doi.org/10.64202/wp.135.202212.

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Internationalisation is known to contribute to higher education development, particularly through the integration of international, inter-cultural or global dimensions into the purpose, functions, or delivery of higher education institutions (Knight 2004). Within this inter-connected world, higher education institutions are pressured to produce quality human resources with global citizenship characteristics. Students have benefited greatly from this process as they can have access to international/regional standards of education services and the opportunity to be exposed to other countries, pe
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Odobetska, Iryna. ADAPTING REGIONAL TELEVISION CONTENT TO THE FORMAT OF SOCIAL NETWORKS (ON THE EXAMPLE OF THE VITA TV CHANNEL). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12163.

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The article examines the peculiarities of the regional media and the specifics of creating the content of the TV channel’s social networks. The prerequisites for the need to distribute TV content in modern forms of the virtual environment are provided. Ukraine is actively implementing digital technologies in television, which leads to the improvement of the quality and diversity of local media, as a result of which regional television becomes more flexible, interactive and adaptive to changes in consumer preferences and technological capabilities. The growing popularity of social media is bein
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Warin, Thierry. Disinformation in the Digital Age: Impacts on Democracy and Strategies for Mitigation. CIRANO, 2024. http://dx.doi.org/10.54932/gqwb1497.

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Disinformation has become a substantial threat to democratic institutions and societal stability, intensified by the proliferation of social media. Traditionally spread through media like newspapers and television, information was controlled by gatekeeping mechanisms. However, the rise of social media has changed this dynamic, allowing rapid, widespread dissemination without traditional checks. Algorithms prioritizing engagement amplify sensational content, facilitating the spread of falsehoods. This paper examines the extensive impact of disinformation, including the erosion of public trust,
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Adegoke, Damilola, Natasha Chilambo, Adeoti Dipeolu, Ibrahim Machina, Ade Obafemi-Olopade, and Dolapo Yusuf. Public discourses and Engagement on Governance of Covid-19 in Ekiti State, Nigeria. African Leadership Center, King's College London, 2021. http://dx.doi.org/10.47697/lab.202101.

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Numerous studies have emerged so far on Covid-19 (SARS-CoV-2) across different disciplines. There is virtually no facet of human experience and relationships that have not been studied. In Nigeria, these studies include knowledge and attitude, risk perception, public perception of Covid-19 management, e-learning, palliatives, precautionary behaviours etc.,, Studies have also been carried out on public framing of Covid-19 discourses in Nigeria; these have explored both offline and online messaging and issues from the perspectives of citizens towards government’s policy responses such as palliat
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Guy, Hannah V., and Ozge Ozduzen. Mainstreaming, Gender and Communication in the UK. Glasgow Caledonian University, 2025. https://doi.org/10.59019/b47sx620.

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The DRad 5.2 UK country report studies the online agents of far-right extremism and the ways in which citizens and members of civil society attempt to tackle social and political problems related to radicalisation in the UK. By looking at the patterns of visual political communication on social media platforms, the report showcases everyday expressions of sexism, misogyny, transphobia, and racialisation in the UK. In doing so, it aims to provide a scholarly discussion on the textual and visual affordances pertinent to social media platforms that help reproduce existing power structures and soc
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Mariač, Deividas, Naomi Manuela Ngabo Noumen, Abdullah Al Monsur, et al. Impactful Nature of Social Media on The Movement of Democracy in Vilnius of Lithuania: A Potential Merit and A Looming Threat to Democracy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.7.

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This study examines how digital media communication impacts the democratic political movement in Vilnius by conducting an in-depth analysis of digital platforms and the perspectives of Vilnius residents. It aims to consider both sides of the issue to ensure a balanced and equitable approach. By using 140 valid responses from the online survey with 5 in-depth interviews that we have conducted and collected from the residents of Vilnius, we can examine the impactful relationship between the phenomena of social network and democracy in Vilnius. From the results, it shows that their relationship i
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