Log in

Relevant bibliographies by topics / Social media engagements / Journal articles

To see the other types of publications on this topic, follow the link: Social media engagements.

Journal articles on the topic 'Social media engagements'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Social media engagements.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Kwamboka, Juniter. "Role Of Social Media in Stakeholder Engagement in Universities in Kenya." International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p) 2, no. 1 (2024): 247–62. http://dx.doi.org/10.61108/ijsshr.v2i1.86.

Full text

Abstract:

Researchers and practitioners agree that stakeholder engagement is an important aspect of universities in the 21st century. Social media is changing the way people and businesses communicate and collaborate. Research shows that organizations struggle to develop social media management systems to engage with stakeholders. In today's digital age, social media platforms have become powerful tools for communication and engagement. However, there is limited research examining the role of social media in facilitating stakeholder engagement in universities in Kenya. Therefore, this study sought to fi

APA, Harvard, Vancouver, ISO, and other styles

2

Dr., Meera Shanker. "Impact of Social Media Usage & Social Engagement on Physical- Mental Health of Young Employees." International Journal of Social Science and Human Research 07, no. 04 (2024): 2542–49. https://doi.org/10.5281/zenodo.11103030.

Full text

Abstract:

Due to the dispensable exercise of social media, young employees have reduced social engagement. The objective of the present study was to find out the impact of the exertion of social media and social engagement on the physical-mental health issues of young professionals working in diverse sectors. Together 431 young respondents age group 22-38 have responded to the questionnaire about the use of social media, social engagement, and their physical mental health issues. Principal Factor analysis revealed unique factors measuring employee social media, social engagement, and physical-mental hea

APA, Harvard, Vancouver, ISO, and other styles

3

M. MACALOOD, GEL IVY, AIRA JEAN C LAUREL., CATHLEN D. ITAY, DEBBIE ROSE B. FABIAN, AARON R. AQUINO, and FRANCE D. GALLEGO. "SOCIAL MEDIA PROMOTION TOWARDS CUSTOMER ENGAGEMENT OF BELLA CHICA AT TANZA, CAVITE: BASIS FOR SOCIAL MEDIA MARKETING ENHANCEMENT PLAN." International Journal of Research in Education Humanities and Commerce 05, no. 01 (2024): 242–50. http://dx.doi.org/10.37602/ijrehc.2024.5122.

Full text

Abstract:

This study aimed to develop a social media marketing enhancement plan to broaden the audience and sustain consistent sales growth of Bella Chica. Leveraging various platforms, the research focused on fostering business development and expanding customer outreach in the dynamic social media environment. Employing statistical analysis, the study assessed the influence of social media promotion on customer engagements. The findings revealed that the participants slightly agree that they have positive perception about the Bella Chica's social media promotion. Meanwhile, interactivity and informati

APA, Harvard, Vancouver, ISO, and other styles

4

Velasco, Joseph Ching, Jhazmin Joi C. Manguera, Eunice Julia V. Navalan, Julianna Nicole C. Limchiko, Trixie Anne Marie D. Bayot, and Marjorie Grace V. Mercado. "The Digital Dynamics of Political Engagement Among Filipino Youth: Examining Participation in Social Media Platforms." Pertanika Journal of Social Sciences and Humanities 32, no. 3 (2024): 1051–71. http://dx.doi.org/10.47836/pjssh.32.3.12.

Full text

Abstract:

Youth participation has historically played a critical role in shaping the political landscape of the Philippines. Being immersed in digital technology, Generation Z has mostly shifted their activism from the streets to the virtual realm of diverse social media platforms. Through digital interactions, they champion causes and establish political dialogue by initiating socio-political movements online. This study utilized the Social Media Political Participation Scale to put into perspective the online political behaviors of Filipinos who are part of Generation Z. Specifically, the study center

APA, Harvard, Vancouver, ISO, and other styles

5

Cortiana, Viviana, Ahmed Azeez, Alexandra Van de Kieft, et al. "Addressing gender disparities in oncology and hematology education: Insights from social media engagement analysis." Journal of Clinical Oncology 43, no. 16_suppl (2025): 9039. https://doi.org/10.1200/jco.2025.43.16_suppl.9039.

Full text

Abstract:

9039 Background: Gender disparities in professional visibility pose significant challenges to equity in oncology and hematology education. Women represent only 34% of speakers at major oncology conferences and author just 37% of high-impact oncology publications. MedNews Week (MNW), a global platform dedicated to combating medical misinformation and fostering inclusivity, aims to address these gaps by amplifying diverse voices and promoting equitable professional representation. This study analyzed speaker engagement data to identify visibility disparities and propose actionable strategies to

APA, Harvard, Vancouver, ISO, and other styles

6

Shivaram, Karthik, Mustafa Bilgic, Matthew Shapiro, and Aron Culotta. "Forecasting Political News Engagement on Social Media." Proceedings of the International AAAI Conference on Web and Social Media 18 (May 28, 2024): 1451–62. http://dx.doi.org/10.1609/icwsm.v18i1.31401.

Full text

Abstract:

Understanding how political news consumption changes over time can provide insights into issues such as hyperpartisanship, filter bubbles, and misinformation. To investigate long-term trends of news consumption, we curate a collection of over 60M tweets from politically engaged users over seven years, annotating ~10% with mentions of news outlets and their political leaning. We then train a neural network to forecast the political lean of news articles Twitter users will engage with, considering both past news engagements as well as tweet content. Using the learned representation of this model

APA, Harvard, Vancouver, ISO, and other styles

7

Jacobsen, Benjamin N., and David Beer. "Quantified Nostalgia: Social Media, Metrics, and Memory." Social Media + Society 7, no. 2 (2021): 205630512110088. http://dx.doi.org/10.1177/20563051211008822.

Full text

Abstract:

As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media,

APA, Harvard, Vancouver, ISO, and other styles

8

Mtsweni, Jabu, Lungisani Ndlovu, Sthembile Mthethwa, and Nenekazi Mkuzangwe. "Measuring Misinformation Trends on Social Media in South Africa using Machine Learning." International Conference on Artificial Intelligence and its Applications 2023 (November 9, 2023): 128–33. http://dx.doi.org/10.59200/icarti.2023.018.

Full text

Abstract:

Misinformation, disinformation, malinformation, and/or fake news have gained attention for good and bad in South Africa, especially since the COVID-19 pandemic. The research-based and non-research-based interventions to tackle misinformation have also been slowly gaining traction, particularly through fact checkers, fake news reporting systems such as those by real411, research on automated systems to detect fake news online using machine learning, sentiment analysis of fake news, tagging of fake news data, and so on. Nevertheless, the spread of misinformation and/or fake news still represents

APA, Harvard, Vancouver, ISO, and other styles

9

Sharma, Purvendu. "Understanding destination evangelism: a social media viewpoint." Marketing Intelligence & Planning 40, no. 1 (2021): 72–88. http://dx.doi.org/10.1108/mip-04-2021-0128.

Full text

Abstract:

PurposeThe present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further, factors that influence evangelism and information-seeking behaviors on SMTCs are examined.Design/methodology/approachA conceptual model is developed that features an interplay of destination distinctiveness, destination evangelism, travel commitment and information-seeking engagement. Data were collected from 215 active users of SMTCs and analyzed using structural equation models.FindingsThe research findings indi

APA, Harvard, Vancouver, ISO, and other styles

10

SHUKLA, ANANT. "Study on Social Media Marketing." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50423.

Full text

Abstract:

Abstract- The paper aims to find out about how social media marketing is changing in India by examining its impact on consumers and on brands. Using details gathered from 60 respondents, the study points out that Instagram and YouTube are the popular choices for young people in consuming brand material. The research points out that reels, stories, and ads from influencers win more consumers’ trust and make them more active. Moreover, as the study indicates, users are becoming more troubled by seeing ads too often, repeat advertising, and privacy concerns, so marketers should make sure they use

APA, Harvard, Vancouver, ISO, and other styles

11

Osei-Frimpong, Kofi, Graeme McLean, and Samuel Famiyeh. "Social media brand engagement practices." Information Technology & People 33, no. 4 (2019): 1235–54. http://dx.doi.org/10.1108/itp-05-2018-0220.

Full text

Abstract:

Purpose The purpose of this paper is to deepen the understanding on social media brand engagement (SMBE) practices by exploring the impact of consumer brand knowledge, perceived social pressure, perceived social relatedness (PSR) and the role of brand trust. Design/methodology/approach A model is proposed to suggest the influence of consumer-level antecedents and moderators of SMBE. Following a survey design approach, data collected from 687 respondents on Facebook are examined through structural equation modelling using AMOS 23.0. Findings The findings reveal significant relationship between

APA, Harvard, Vancouver, ISO, and other styles

12

Manyuha, Ireen Mmatlou, and Elizabeth Lubinga. "Micro-Engagements through AI-Smartwatch Wearables for eHealth: User Experiential Discourses on Social Media." Thinker 101, no. 4 (2025): 31–43. https://doi.org/10.36615/rssqac09.

Full text

Abstract:

Globally, the use of Artificial Intelligence (AI) wearables including smartwatches has gained traction. AI-Smartwatches have emerged as powerful communication tools and their increased use for personal eHealth is driven by capabilities to facilitate micro-engagements with users. Micro-engagements enhance user experience and active interaction by providing real-time feedbackthat triggers the user to act. While smartwatches have the potential to effectively drive positive user health behaviour through instant communication, it is imperative to examine the strategic use of communication of these

APA, Harvard, Vancouver, ISO, and other styles

13

Hasan, Mahamudul. "Influencers’ Impact on Consumer Engagement and Sales Conversion on Social Media: Facebook vs Instagram." American Journal of Economics and Business Innovation 4, no. 1 (2025): 20–30. https://doi.org/10.54536/ajebi.v4i1.3859.

Full text

Abstract:

The impact of social media influencers on consumer engagement and sales conversion on Facebook and Instagram is deliberate in this study. As a quantitative research approach, it quantifies the user engagements and buying patterns, and shows a distinct variance of both the platforms. The study shows that engagement and conversion rates are higher with Instagram compared to Facebook, more so for female users. However, males use Facebook more than other social network sites, Facebook more than any other social network site.

APA, Harvard, Vancouver, ISO, and other styles

14

Crowe, C. "The Impact of Social Media Engagement from a Pathology Department During COVID." American Journal of Clinical Pathology 156, Supplement_1 (2021): S163—S164. http://dx.doi.org/10.1093/ajcp/aqab191.349.

Full text

Abstract:

Abstract Introduction/Objective The events of the past year brought into stark relief the importance and impact of social media and digital communications for pathology departments as managed by an intra-departmental team of communications professionals. The University of Alabama at Birmingham Department of Pathology is home to nearly 100 faculty, more than 200 staff members and close to 40 trainees. The department’s internal communications team consists of a director of communications and content coordinator, both full time employees. Prior to the COVID pandemic, the team hosted departmental

APA, Harvard, Vancouver, ISO, and other styles

15

FOLARIN, Oluwaseun Oyetunde, Adekunle Olusola OTUNLA, and Ayodele Adeyinka ATOWOJU. "Digital Technology Tools and Worship Engagement of Youths in The Redeemed Christian Church of God, Youth Province-12, Osun State, Nigeria." Lead City Journal of Religions and Intercultural Communication 2, no. 3 (2024): 86–113. https://doi.org/10.5281/zenodo.14232447.

Full text

Abstract:

Digital technology tools such as social media platforms are fundamentally reshaping human experiences; especially, with regards to religious worship experience and spiritual formation activities. While digital technology tools have the potential to guarantee rich worship engagements, there is a pressing need to examine whether the incorporation of social media platforms enhances or detracts worship experiences of youths; more so that there is perceived lack of understanding regarding effective use of specific social media platforms in worship. Hence, this study investigated digital technology

APA, Harvard, Vancouver, ISO, and other styles

16

Buckley, S., M. Ettl, P. Jain, et al. "Social media and customer behavior analytics for personalized customer engagements." IBM Journal of Research and Development 58, no. 5/6 (2014): 7:1–7:12. http://dx.doi.org/10.1147/jrd.2014.2344515.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Giaxoglou, Korina. "Affective positioning in hyper-mourning: sharers as tellers, co-tellers and witnesses." Conjunctions 9, no. 1 (2022): 1–12. http://dx.doi.org/10.2478/tjcp-2022-0005.

Full text

Abstract:

Abstract In an age of social and digital media, users’ engagements with (social) media related to death, dying and mourning vary widely across different social and cultural contexts and changing platforms. Based on the discussion of selected examples, I illustrate how users’ social media engagements related to death, dying and mourning vary, depending on the narrative positions that sharers take up as tellers, co-tellers or witnesses to shared stories. As I will argue, the potential and limits of such engagements can be better understood in the context of three over-arching, dynamic modes of p

APA, Harvard, Vancouver, ISO, and other styles

18

Muchori, Margaret Muthoni, and Patrick Reid. "Impact of Social Media Engagements on Small and Medium Enterprises in Kenya." Journal of Entrepreneurship and Project Management 10, no. 3 (2025): 1–16. https://doi.org/10.47941/jepm.3021.

Full text

Abstract:

Purpose: Influencers in social media have developed into a powerful marketing force, significantly impacting Kenyan small and medium-sized enterprises (SMEs). Consequently, social media influencers' power is reshaping the business landscape, opening up possibilities for expansion for SMEs in an increasingly digitalized economy. This study aims to assess the impact of social media engagements on SMEs in Kenya. Methodology: This study adopted positivism philosophy which is based on data collection. The study used mixed approach research design. The study collected 385 questionnaires .The study u

APA, Harvard, Vancouver, ISO, and other styles

19

Sacramento, Noe John Joseph Endencio. "Walking the Talk, from Online to Offline? Analyzing Predictors of Political Engagements in the Case of Cebu City, Philippines." ARISTO 9, no. 2 (2020): 305. http://dx.doi.org/10.24269/ars.v9i2.2671.

Full text

Abstract:

The political engagement of individuals has complexly evolved in a borderless world brought by various developments in technology. This study revisits how various predictors, including personality traits such as extraversion and openness to experience, political efficacy, and online (FB) engagement, influence offline political engagements. Using quantitative techniques, the data gathered from a survey with 120 respondents in Cebu City, Philippines, was analyzed using the R software to generate descriptive statistics, correlation, simple linear regression, and multiple regression. A salient fin

APA, Harvard, Vancouver, ISO, and other styles

20

Morah, Doris Ngozi PhD, E. Udeze PhD Sunny, and C. Ogochukwu PhD Ekwenchi. "Online Engagements and Nigerian Polity: Exploring Users Reactions to Election Results on Facebook." International Journal of Advance Study and Research Work 2, no. 5 (2019): 1–12. https://doi.org/10.5281/zenodo.3200103.

Full text

Abstract:

<strong><em>Facebook commonly accessed on mobile remains the most popular and pervasive social media in Nigeria. The rapid, swift development of media technology; the global access to the Internet and the continuous online presence on social media are fundamentally changing the global political and governance experience. In the new media age of political engagement, the issue is no longer whether social media technologies help in political mobilization, but how to use social media so that the users’ experience and interest will be heightened to harness development. Hinged on the Agenda S

APA, Harvard, Vancouver, ISO, and other styles

21

San, Khaw Ooi, Abu Bakar Sade, and Linda Seduram. "Social Networking Brand Engagement using Creative Brand Content Experiences." International Business Research 13, no. 4 (2020): 63. http://dx.doi.org/10.5539/ibr.v13n4p63.

Full text

Abstract:

In today&rsquo;s environment, societies are free to create and browse online content; marketers therefore to face vexing challenges in drawing expressive social media users to engage with their brands. This current group of users display postmodernism characteristics; i.e. need more for subjective experiences to achieve self-realization. Hence, the creation of consumer brand engagement among expressive social media societies is through content that should be able to provide these experiences. However, there is lack research study on this trend. The objective of this study was to evaluate&a

APA, Harvard, Vancouver, ISO, and other styles

22

Wang, Huan, and Wen Zhang. "Special Issue on Applications of Artificial Intelligence on Social Media." Applied Sciences 13, no. 21 (2023): 11662. http://dx.doi.org/10.3390/app132111662.

Full text

Abstract:

The explosive expansion of social media platforms across the globe, including the likes of TikTok, WeChat, Twitter, and Facebook, has ushered in an era of unparalleled possibilities for individuals to forge connections and chronicle their social engagements [...]

APA, Harvard, Vancouver, ISO, and other styles

23

Singh, Gagandeep. "A Study of Social Media Marketing in India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50518.

Full text

Abstract:

Abstract- The paper aims to find out about how social media marketing is changing in India by examining its impact on consumers and on brands. Using details gathered from 60 respondents, the study points out that Instagram and YouTube are the popular choices for young people in consuming brand material. The research points out that reels, stories, and ads from influencers win more consumers’ trust and make them more active. Moreover, as the study indicates, users are becoming more troubled by seeing ads too often, repeat advertising, and privacy concerns, so marketers should make sure they use

APA, Harvard, Vancouver, ISO, and other styles

24

Li, Szu-Chuang, Yu-Ching Chen, Yi-Wen Chen, and Yennun Huang. "Predicting Advertisement Revenue of Social-Media-Driven Content Websites: Toward More Efficient and Sustainable Social Media Posting." Sustainability 14, no. 7 (2022): 4225. http://dx.doi.org/10.3390/su14074225.

Full text

Abstract:

Social media platforms such as Facebook have been a crucial web traffic source for content providers. Content providers build websites and apps to publish their content and attract as many readers as possible. More readers mean more influence and revenue through advertisement. As Internet users spend more and more time on social media platforms, content websites also create social media presence, such as Facebook pages, to generate more traffic and thus revenue from advertisements. With so much content competing for limited real estate on social media users’ timelines, social media platforms b

APA, Harvard, Vancouver, ISO, and other styles

25

Rehnen, Lena-Marie, Silke Bartsch, Marina Kull, and Anton Meyer. "Exploring the impact of rewarded social media engagement in loyalty programs." Journal of Service Management 28, no. 2 (2017): 305–28. http://dx.doi.org/10.1108/josm-10-2015-0338.

Full text

Abstract:

Purpose New approaches in loyalty programs try to activate membership by rewarding not just financial transactions but also customer engagement. The purpose of this paper is to analyze the effect of rewarded customer engagement on loyalty intentions and behavior by applying a social media context. Design/methodology/approach A field study in the mobility service industry (focus groups (n=18) and questionnaire (n=1,246)) and a laboratory experiment (n=141, 2 (rewarded engagement and transaction/rewarded transaction)×2 (low/high reward) between subjects design) were conducted to determine the ef

APA, Harvard, Vancouver, ISO, and other styles

26

Galvin, John Patrick, Anne Catherine Meier, and David J. Peace. "Searching for lymphoma: An analysis of internet and social network activity and engagement." Journal of Clinical Oncology 37, no. 15_suppl (2019): e18102-e18102. http://dx.doi.org/10.1200/jco.2019.37.15_suppl.e18102.

Full text

Abstract:

e18102 Background: Online search engines, forums and social networks can offer an important space to ask questions and share experiences. Online searches, forums and social networks have become one of the most common ways patients learn about their lymphoma. However, not much is known about which sites and online sources engage people on the topic of lymphoma and which social networks are used to learn and/or share experiences. Methods: Our objective was to analyze the sites with the most engagement online on the topic of lymphoma. We used an online analytical research program (BuzzSumo), whic

APA, Harvard, Vancouver, ISO, and other styles

27

Arjang, Arjang, Eva Yuniarti Utami, and Finny Redjeki. "Utilization of Social Media and Online Platforms in Improving Customer Engagement of Fashion SMEs in Bali." West Science Business and Management 2, no. 01 (2024): 29–36. http://dx.doi.org/10.58812/wsbm.v2i01.698.

Full text

Abstract:

This research investigates the intricate dynamics of social media utilization and online platform presence in shaping customer engagement for small and medium-sized fashion enterprises (SMEs) in Bali. A sample of 120 fashion SMEs participated in a cross-sectional survey, providing insights into their digital strategies and customer interactions. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships between social media utilization, online platform presence, and customer engagement. Descriptive statistics, reliability, and validity anal

APA, Harvard, Vancouver, ISO, and other styles

28

Nwaiwu, Fortune, Linda Newnes, and Susan Lattanzio. "Exploring Social Media Metrics: A Comprehensive Literature Review on Assessing Post-Digitalisation Outcomes in Companies from a People-Centric Perspective." European Conference on Social Media 11, no. 1 (2024): 169–76. http://dx.doi.org/10.34190/ecsm.11.1.2052.

Full text

Abstract:

Assessment of post-digitalisation outcomes in companies remains a pressing concern for stakeholders in industry, and metrics from social media engagements could offer valuable insights that may be beneficial from a people-centric perspective. Yet, there remains a significant lack of comprehensive exploration of these metrics. This review evaluates the state of the art of academic literature on the subject of social media engagement as evaluative indicators of the outcome of digitalisation in companies. Drawing from a people-centric perspective, a qualitative methodological approach examined pe

APA, Harvard, Vancouver, ISO, and other styles

29

Febrihana, Meganingsih, Wisesa Anggara, and Fachira Ira. "Enhancing Nogi Livin's Brand Awareness: A Customer Decision Journey Perspective through Social Media." International Journal of Current Science Research and Review 07, no. 06 (2024): 3879–90. https://doi.org/10.5281/zenodo.11908697.

Full text

Abstract:

Abstract : This study investigates the effectiveness of digital marketing strategies employed by Nogi Livin, an emerging Indonesian furniture company, in enhancing brand awareness and influencing customer decision journeys. The global furniture market’s expansion is leveraged by digitalization and changing consumer preferences, presenting challenges and opportunities for companies like Nogi Livin. Using the McKinsey Consumer Decision Journey Model, this research delineates the impact of social media strategies on customer engagement and purchasing decisions. A mixed-method approach, incl

APA, Harvard, Vancouver, ISO, and other styles

30

Dr. Jatin Jakhar. "Exploring the Impact of Social Media on Consumer Behavior: Trends and Influences." Journal of Advanced Management Studies 2, no. 1 (2025): 46–56. https://doi.org/10.36676/jams.v2.i1.37.

Full text

Abstract:

This study explores the trends and impacts of various forms of social media content—ranging from peer reviews to influencer marketing—on consumer decision-making processes across different demographic segments. A mixed-method research design was employed, combining quantitative surveys of 500 active social media users with qualitative insights from 20 semi-structured interviews. The results reveal that social media engagement is remarkably high, with over 80% of respondents using these platforms daily. Among content types, peer reviews and user-generated content emerged as the most influential

APA, Harvard, Vancouver, ISO, and other styles

31

Huang, R. Jen-peng, Genesis Sembiring Depari, Sri Vandayuli Riorini, and Pai-Chou Wang. "Leveraging Social Media Metrics in Improving Social Media Performances through Organic Reach: A Data Mining Approach." Review of Economic and Business Studies 11, no. 2 (2018): 33–48. http://dx.doi.org/10.1515/rebs-2018-0072.

Full text

Abstract:

AbstractThis paper identified the relevance of several publication’s characteristics of each publication in reaching more people through organic strategy using Support Vector Machines. Before finding the relevance of several inputs, 10 potential models were examined. Based on the results of 10 models examination, we found that Comments, Likes and Shares have smallest error. However, those variables represent the customer engagements, instead of reaching more people. In the other side, Lifetime total organic reach is the best model compares to other models, therefore lifetime total organic reac

APA, Harvard, Vancouver, ISO, and other styles

32

Pandit, Ameet, Fraser McLeay, Moulik M. Zaveri, Jabir Al Mursalin, and Philip J. Rosenberger. "Continued engagement intention with social media influencers: the role of experience." Internet Research 35, no. 7 (2024): 1–29. https://doi.org/10.1108/intr-12-2023-1105.

Full text

Abstract:

PurposeThe emergence of social media platforms has revolutionized how brands develop partnerships with social media influencers (SMIs). However, users are seeking more meaningful engagement with SMIs, and little is known about how brands can shift their focus from transient engagements to continued engagement that builds long-term brand–consumer relationships. Extant research has provided inconsistent findings regarding consumer engagement behavior. To address this knowledge deficit, we contribute to the consumer engagement literature by developing and testing a conceptual model that explores

APA, Harvard, Vancouver, ISO, and other styles

33

Liao, Chia-Hung, Li-Xian Chen, Jhih-Cheng Yang, and Shyan-Ming Yuan. "A Photo Post Recommendation System Based on Topic Model for Improving Facebook Fan Page Engagement." Symmetry 12, no. 7 (2020): 1105. http://dx.doi.org/10.3390/sym12071105.

Full text

Abstract:

Digital advertising on social media officially surpassed traditional advertising and became the largest marketing media in many countries. However, how to maximize the value of the overall marketing budget is one of the most concerning issues of all enterprises. The content of the Facebook photo post needs to be analyzed effectively so that the social media companies and managers can concentrate on handling their fan pages. This research aimed to use text mining techniques to find the audience accurately. Therefore, we built a topic model recommendation system (TMRS) to analyze Facebook posts

APA, Harvard, Vancouver, ISO, and other styles

34

Trottier, Daniel. "Scandal mining: political nobodies and remediated visibility." Media, Culture & Society 40, no. 6 (2017): 893–908. http://dx.doi.org/10.1177/0163443717734408.

Full text

Abstract:

This article considers the 2015 federal election in Canada as the emergence of seemingly citizen-led practices whereby candidates’ past missteps are unearthed and distributed through social and news media channels. On first pass, these resemble citizen-led engagements through digital media for potentially unmappable political goals, given the dispersed and either non-partisan or multi-partisan nature of these engagements. By bringing together journalistic accounts and social media coverage alongside current scholarship on citizenship and visibility, this case study traces the possibility of po

APA, Harvard, Vancouver, ISO, and other styles

35

Vinod Bhatia, Kiran. "‘In times of crisis, followers of one true god unite’." Medijske studije 10, no. 19 (2019): 119–39. http://dx.doi.org/10.20901/ms.10.19.7.

Full text

Abstract:

This paper is based on a research study designed to explore how adolescents, in situations of political polarization, deploy online networks to articulate, negotiate, and enact their political and religious identities. Based on social media ethnography tracing the online engagements of 44 high school students over a period of eighteen months, and supplemented with in-depth interviews conducted in their village communities, this study explores why social media networks emerge as ideological niches frequented by students to enact their participation as members of their respective religious commu

APA, Harvard, Vancouver, ISO, and other styles

36

Raji, Ridwan Adetunji, Olawale Abdulgaffar Arikewuyo, Adeyemo Saheed Oladimeji Adeyemi, and Muhammad Ramzan Pahore. "Unveiling Social Gratifications Sought and Obtained from Social Media Utilization." Jurnal The Messenger 12, no. 2 (2020): 168. http://dx.doi.org/10.26623/themessenger.v12i2.1818.

Full text

Abstract:

<p class="Default"><em>Going by the proposition of the Uses and Gratifications Theory (UGT), people are motivated to use media by various psychological factors and for obtaining different forms of gratifications. However, as social media continue to play an essential role in shaping the sociability and bridging social connectivity and interactions among its users, therefore, this study seeks to incorporate social influence and social interactions as the social gratification sought in social media utilization, as well as both bonding and bridging social capital as social gratificati

APA, Harvard, Vancouver, ISO, and other styles

37

Kehinde Samuel, Ogundele, Achi Aaron Unimke, Opeyemi Ismaheel Jamiu, et al. "Influence of Social Media Engagements on the Academic Achievement of Students in Tertiary Institutions." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 5 (2024): 934–38. http://dx.doi.org/10.62225/2583049x.2024.4.5.3347.

Full text

Abstract:

This study investigates the influence of social media engagements on academic achievement among tertiary institution students. The research methodology involved an online survey using Google Forms, distributed randomly through social media and email. The instrument consisted of two sections: basic information of the respondents and questions related to the use of social media in school and their influence on performance. The data collected was analyzed using narrative analysis and a deductive approach to identify themes. The findings suggest that social media has both positive and negative imp

APA, Harvard, Vancouver, ISO, and other styles

38

Kowalczyk, Christine M., and Kathrynn R. Pounders. "Transforming celebrities through social media: the role of authenticity and emotional attachment." Journal of Product & Brand Management 25, no. 4 (2016): 345–56. http://dx.doi.org/10.1108/jpbm-09-2015-0969.

Full text

Abstract:

Purpose Social media platforms are changing the way consumers and celebrities engage. This research aims to better understand how and why consumers use social media to engage with celebrities, and identify the potential antecedents and outcomes, which may result from these online connections. Design/methodology/approach Both qualitative (two focus groups) and quantitative (survey) methods were used to explore consumer engagement with celebrities on social media. A structural model from the survey data was developed and analyzed. Findings Textual analysis of the focus groups revealed that consu

APA, Harvard, Vancouver, ISO, and other styles

39

Bergère, Clovis. "From Street Corners to Social Media: The Changing Location of Youth Citizenship in Guinea." African Studies Review 63, no. 1 (2019): 124–45. http://dx.doi.org/10.1017/asr.2019.3.

Full text

Abstract:

Abstract:This study explores social media platforms, Facebook and Twitter in particular, as emergent sites of youth citizenship in Guinea. These need to be understood within a longer history of youth citizenship, one that includes street corners and other informal mediations of youth politics. This counters dominant discourses both within the Guinean public sphere and in academic research that decry Guinean social media practices as lacking, or Guinean youth as frivolous or inconsequential in their online political engagements. Instead, young Guineans’ emergent digital practices need to be app

APA, Harvard, Vancouver, ISO, and other styles

40

Shukla, Abhishek, and Kamini Bhasin. "Social media usage in higher education: Role in marketing and communication during COVID-19." Transnational Marketing Journal 10, no. 1 (2022): 87–101. http://dx.doi.org/10.33182/tmj.v10i1.1807.

Full text

Abstract:

Major higher educational institutions exert efforts on social media to establish relationships with students, aspirants, alumni and other stakeholders. These efforts have been increased in the worldwide pandemic of COVID-19 as institutions are left only with social media channels as a medium to communicate and build their branding. Therefore, it is important to examine the various Facebook posts that become important for delivering the information and building a positive association with its stakeholders. The current study adopted the content analysis method to examine the various posts of the

APA, Harvard, Vancouver, ISO, and other styles

41

Shukla, Abhishek, and Kamini Bhasin. "Social media usage in higher education: Role in marketing and communication during COVID-19." Transnational Marketing Journal 10, no. 1 (2022): 87–101. http://dx.doi.org/10.33182/tmj.v10i1.1807.

Full text

Abstract:

Major higher educational institutions exert efforts on social media to establish relationships with students, aspirants, alumni and other stakeholders. These efforts have been increased in the worldwide pandemic of COVID-19 as institutions are left only with social media channels as a medium to communicate and build their branding. Therefore, it is important to examine the various Facebook posts that become important for delivering the information and building a positive association with its stakeholders. The current study adopted the content analysis method to examine the various posts of the

APA, Harvard, Vancouver, ISO, and other styles

42

IDIONG, ABASIFREKE, and NGOZI DURU. "SOCIAL MEDIA AND CITIZEN ENGAGEMENT WITH THE WAR AGAINST DRUG ABUSE." Global Journal of Communication and Humanities 2, no. 2 (2023): 28–44. https://doi.org/10.5281/zenodo.10781207.

Full text

Abstract:

<strong>Abstract </strong> Drug and substance abuse are a growing health problem all over the world. Globally, 36 million people are estimated to suffer from drug use disorders with the adverse health consequences more severe and widespread than previously thought. In Nigeria, the drug problem portends great danger, with multiple public health concerns encompassing addiction and vulnerability to sundry drug use disorders and dependence. In fact, the United Nations Office on Drug and Crime (UNODC) in Nigeria reported in 2022 that around 14.4% (14.3 million) of people aged 15 and 64 years abuse

APA, Harvard, Vancouver, ISO, and other styles

43

Rosli, Nadzirah, Elaina Rose Johar, Muhammad Luqman Hannan Bin Mad Lazim, Sharizal Hashim, and Noor Faezah Juhari. "Who’s the Winner? A Comparative Study of Like, Comment and Share Functions in Consumers’ Purchase Intention between Facebook and Instagram." Jurnal Institutions and Economies 16, no. 4 (2024): 139–66. http://dx.doi.org/10.22452/ijie.vol16no4.5.

Full text

Abstract:

In the past few years, there has been a significant focus on investigating the impact of social media engagement. Although previous studies recognize the importance of social media engagement, there is still a lack of in-depth analysis regarding the specific influences of likes, comments, and shares on consumer behaviour, especially concerning how these engagements affect different platforms. This study aims to examine the relationship between social media engagement metrics (likes, comments, and shares) and consumer purchase intention on two prominent platforms, Facebook and Instagram. By ado

APA, Harvard, Vancouver, ISO, and other styles

44

Rani, Farzana, Muhammad Naqeeb Ul Khalil Shaheen, Khatiba Akhter, Mahnoor Shaukat, and Fozia Monshi. "Relationship between Social Media Usage and Students’ Engagement in Academics at University Level." ProScholar Insights 4, no. 2 (2025): 133–41. https://doi.org/10.62997/psi.2025b-42069.

Full text

Abstract:

The use of social media can be seen in every walk of life and its impacts are evident as it has been emerged as a great source of communication and information nowadays. The study aimed to understand whether social media helps or distracts students in learning and participating in academic activities. The objectives of the study were to identify the usage of social media among students; to find out the students’ engagement in academics and to analyze the relationship between social media usage and students’ engagement in academics at university level. This study was descriptive, and survey met

APA, Harvard, Vancouver, ISO, and other styles

45

Malkawi, Rami, Malek Alzaqebah, Ali Al Yousef, and Bilal Abul Huda. "The impact of the digital storytelling rubrics on the social media engagements." International Journal of Computer Applications in Technology 59, no. 3 (2019): 269. http://dx.doi.org/10.1504/ijcat.2019.098605.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Malkawi, Rami, Malek Alzaqebah, Bilal Abul Huda, and Ali Al Yousef. "The impact of the digital storytelling rubrics on the social media engagements." International Journal of Computer Applications in Technology 59, no. 3 (2019): 269. http://dx.doi.org/10.1504/ijcat.2019.10020111.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Rosli, Nadzirah, Elaina Rose Johar, Muhammad Luqman Hannan Bin Mad Lazim, Sharizal Hashim, and Noor Faezah Juhari. "From Hearts to Carts: Understanding the Impact of Comments, Likes, and Share Functions on Consumer Purchase Intentions in a Social Media Landscape." European Journal of Sustainable Development 13, no. 2 (2024): 46. http://dx.doi.org/10.14207/ejsd.2024.v13n2p46.

Full text

Abstract:

In recent years, considerable attention has been devoted to studying how social media engagement, encompassing actions such as likes, comments, and shares, shapes consumer purchasing decisions. While previous research acknowledges the significance of social media engagement, there remains a dearth of thorough analysis regarding the explicit effects of likes, comments, and shares on consumer behaviour, particularly in terms of examining how these engagements affect diverse consumer groups. Thus, this study aims to enhance our comprehension of how activities on social networking platforms, such

APA, Harvard, Vancouver, ISO, and other styles

48

Bogale, Azmeraw Belay, and Belay Tefera Kibret. "The role of parents, schools, and social media use in influencing civic engagements of school adolescents in government schools in Addis Ababa." Bahir Dar Journal of Education 23, no. 3 (2023): 83–101. http://dx.doi.org/10.4314/bdje.v23i3.6.

Full text

Abstract:

The study examined how parents, schools, and social media use influenced civic engagements of school adolescents. It also assessed the mediation role of sense of community and perceived civic competence. Participants were 960 school adolescents (mean age = 17.7, range: 15-19 years; 53.5% females) who were selected using multistage sampling technique. The study employed a correlational design, conducted confirmatory factor analysis, and used structural equation modeling to investigate the direct and indirect (mediated) effects of parental civic socialization, school civic experiences and social

APA, Harvard, Vancouver, ISO, and other styles

49

Li, Jun, and Di (Andrew) Wu. "Do Corporate Social Responsibility Engagements Lead to Real Environmental, Social, and Governance Impact?" Management Science 66, no. 6 (2020): 2564–88. http://dx.doi.org/10.1287/mnsc.2019.3324.

Full text

Abstract:

We construct an event-based outcome measure of firm-level environmental, social, and governance (ESG) impact for public and private firms globally from 2007 to 2015 using data from RepRisk. Then we measure the societal impact of corporate social responsibility (CSR) engagements using participation in the United Nations Global Compact (UNGC) as a proxy. We demonstrate a robust and striking difference between public and private firms: whereas private firms significantly reduce their negative ESG incident levels after UNGC engagements, public firms fail to do so and are more likely to engage in d

APA, Harvard, Vancouver, ISO, and other styles

50

Nsude, Ifeyinwa, Titilayo Remilekun Osuagwu, and Emeka Williams Etumnu. "Perceived Influence of Social Media on Multiculturalism in Southern States, Nigeria." Journal of Sociology: Bulletin of Yerevan University 14, no. 1 (37) (2023): 29–49. http://dx.doi.org/10.46991/bysu:f/2023.14.1.029.

Full text

Abstract:

This study investigated the influence of social media on multiculturalism in the southern states of Nigeria. The uncertainty reduction theory served as the theoretical support for the study. The survey research method was employed with a projected population of 17,871,024 in select southern states of Nigeria. The Wimmer and Dominick sample size calculator was used to derive 384 as the sample size. Multistage and purposive sampling techniques were used, and the questionnaire served as an instrument for gathering data while the data was analysed using percentages, charts, and mean analysis. Find

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!