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Journal articles on the topic 'Social media influencer'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Fauziah, Anisa, Ade Siti Khaeriah, Asti Pratiwi, et al. "Media and Celebrity Culture: The Influencer Phenomenon on Social Media." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 4 (2024): 264–68. http://dx.doi.org/10.62225/2583049x.2024.4.4.3034.

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The influencer phenomenon on social media has become a major issue in modern digital culture. Through platforms such as Instagram, YouTube, and TikTok, influencers influence consumer opinions, behaviors, and trends with their content. The purpose of this research on the influencer phenomenon on social media to find out some general objectives including understanding the impact of influencers on consumer behavior, analyzing effective marketing strategies through influencers, and exploring the changing trends in the relationship dynamics between influencers, brands, and their followers and their

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Kumar, Vikram. "SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOUR." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32063.

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The think about the complex intuitive that exist between social media influencers and shopper behavior in the present day advanced world, highlighting the imperative part that influencers play in impacting client inclinations, buying choices, and sees of brands. The inquire about looks at how influencers influence buyer conduct utilizing a mixed-methods approach that incorporates studies, interviews, and quantitative examination of social media engagement measurements. It emphasizes relatability, believe, and realness as significant components in building connections between influencers and th

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KONOPLIANNYKOVA, Marianna. "Influence marketing in social media." Scientia fructuosa 154, no. 2 (2024): 118–44. http://dx.doi.org/10.31617/1.2024(154)07.

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This article aims to comprehensively explore the evolving landscape of influence marketing, specifically focusing on its impact on brand perception and consumer engagement. Delving into influencer characteristics, the evolution of marketing strategies, and successful campaigns, the study seeks to illuminate the multifaceted dynamics that contribute to the effectiveness of influence marketing in the digital era. The analysis reveals that influence marketing serves as a cornerstone for building authentic connections in an era marked by digital saturation. Insights into emerging trends, such a

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Sabella, Ressa Yolanda, and Nurvita Trianasari. "Pengaruh Influencer Media Sosial Instagram terhadap Niat Beli Konsumen Produk Scarlett yang Dimediasi oleh Kredibilitas." Journal of Management and Bussines (JOMB) 6, no. 4 (2024): 1768–80. http://dx.doi.org/10.31539/jomb.v6i4.11195.

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This study aims to explore the influence of Instagram social media influencers on consumer purchase intentions of Scarlett products, with influencer credibility as a mediating variable. A quantitative approach with descriptive and causal methods was used in this study. Data analysis was carried out using SmartPLS 4.0. The results showed that influencer credibility significantly mediates the relationship between the influence of social media influencers and consumer purchase intentions of Scarlett products. Conclusion, 1) Respondents rated the variables of Instagram social media influencers, in

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Salhab, Hanadi. "Social media marketing—Rise of social media influencer marketing and Instagram." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 3783. http://dx.doi.org/10.24294/jipd.v8i8.3783.

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This research examines the rise of influencer marketing via Instagram celebrities and determines the impact of different variables such as social presence, brand attitude and trustworthiness on Jordanian local brand evaluation. The study examined the rise of social media influencer marketing and new Instagram celebrities, along with mechanisms that make them appealing to customers. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 569 Instagram users who follow Jordanian social media influencers; participants were

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Rashid, Sara, Usman Warraich, Gulpari Peerjan, and Faryal Salman. "Impact of Social Media Opinion Leaders Influencers on Individual Consumption Decisions of Visually Conspicuous Products." Market forces 18, no. 2 (2023): 139–62. http://dx.doi.org/10.51153/mf.v18i2.637.

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Social media has completely altered how businesses engage with their customers. Social media influencers have become an essential marketing tool for many industries. The consumption of conspicuous products is growing in today’s era. Therefore, most people prefer luxury products as a status symbol, ignoring what brands offer. Consequently, brands spend considerable resources on social media to promote their products and reach a wider audience. However, little research is available on how social media affects customer behavior and how to measure social media effectiveness. This study aims to fil

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Rayasam, LakshmiSatya, and Varsha Khattri. "Social Media Influencer Endorsement." International Journal of Online Marketing 12, no. 1 (2022): 1–14. http://dx.doi.org/10.4018/ijom.299403.

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This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous studies of endorsements, factors, which affect the brand attitude, were chosen. The factors are trust and expertise from the source credibility model, follower ratio, brand congruency with the influencer personality, and sponsorship disclosure. Primary data was collected using a structured survey of 220 respondents. The analysis was performed using Preacher and Hayes Medi

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Doodson, Ryan. "The social media influencer." Journal of Aesthetic Nursing 11, no. 4 (2022): 188–90. http://dx.doi.org/10.12968/joan.2022.11.4.188.

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RASTOGI, SACHIN. "IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE DECISION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32904.

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The data provides useful insights into social media users' preferences and actions surrounding influencer marketing across various platforms and demographics. Instagram is the most popular platform, with Facebook maintaining a balanced user base and YouTube attracting more male users. Females choose fashion and beauty products, whereas guys prefer technology and electronics. Younger generations are increasingly active in influencer marketing, demonstrating their importance in this space. Trust in influencer recommendations varies with age, with younger populations showing higher levels of trus

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Tafheem, Nida, Hatem El-Gohary, and Rana Sobh. "Social Media User-Influencer Congruity." International Journal of Customer Relationship Marketing and Management 13, no. 1 (2022): 1–26. http://dx.doi.org/10.4018/ijcrmm.289213.

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This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personal

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Gurung, Golman, Sonam Kumari Shah, and Anu Gurung. "The Social Media Influencers and Consumer Purchasing Intentions among Social Media Users." Nepalese Journal of Business and Management Studies 2, no. 1 (2023): 1–13. http://dx.doi.org/10.3126/njbms.v2i1.67719.

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Social media influencer marketing encompasses the promotion of products or services involving product placement and endorsements from influencers. Influencers use their social media platforms to share videos, content, or images to shape consumers’ perceptions of various offerings. In this regard, this study examines how the trustworthiness and attractiveness of social media influencers influence consumers’ intentions to purchase different brands. The data were collected from 112 respondents residing in Tokha, Kathmandu, using a structured questionnaire distributed through convenient sampling.

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Wang, Chih-Chien, Shu-Chen Chang, and Chi Heng Lu. "Exploring and Clustering the Influence of Social Media Influencers." Contemporary Management Research 20, no. 1 (2024): 25–45. http://dx.doi.org/10.7903/cmr.23537.

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Industry practitioners and academic researchers have accorded social media influencer marketing considerable attention. Marketing professionals must identify potential social media influencers as endorsers. A well-known social media influencer is not always a good endorser. The popularity of social media influencers does not imply their influence on their followers. In this paper, we present a survey of the influence power of social media influencers based on their followers' attitudes toward trustworthiness, expertise, likability, social attractiveness, physical attractiveness, opinion leader

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f, f. "Structural Understanding of Influencer Worship in Social Media: The Formation and Consequences of Influencer Power." International Academy of Global Business and Trade 19, no. 6 (2023): 183–203. http://dx.doi.org/10.20294/jgbt.2023.19.6.183.

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Purpose - Influencer marketing has emerged as a prominent trend in marketing, with marketers utilizing influencer endorsements to promote and sell products. The phenomenon of influencer worship has been identified as an individual’s obsession with social media influencers, who have become role models capable of influencing online consumer attitudes and behaviors. However, empirical research on influencer worship is still limited, with existing academic papers primarily focused on social media platforms rather than the evolving significance of influencers. Our study proposes a conceptual model

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Absharina, Zahra Bhima, Anita Dwi Yuriani, and Evelyn Hendriana. "The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia." Journal of Business and Management Studies 3, no. 2 (2021): 152–61. http://dx.doi.org/10.32996/jbms.2021.3.2.16.

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The widespread acceptance of social media encourages marketers to use social media for brand promotion. Promotions through social media generally target millennials and Z generations who are more technology literate than their predecessors are. One of the social media promotion techniques is influencer marketing. Most research on the effectiveness of social media influencers only emphasizes the characteristics of influencers, while the match between the influencer's image and the brand being promoted and the ideal self-image of followers also shape consumer attitudes and purchase intentions. H

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Trisatryo, Anugerah, and Nurdin Sobari. "Social media influencers: effects of followers' behavior and response to influencers." JPPI (Jurnal Penelitian Pendidikan Indonesia) 10, no. 4 (2024): 753. https://doi.org/10.29210/020243720.

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Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of intentions to follow beauty influencer accounts, imitate the lifestyle of beauty influencers, and recommend beauty influencers. Researchers use quantitative method. The targeted respondents are Generation Z and millennial individuals in Indonesia who are over 18 years old and follow at least one influenc

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Briana, Maria, and George Malindretos. "Digital Marketing and Influencer-Driven E-Commerce: A Study on Generation Z’s Superfood Consumption Behavior." Business and Economic Research 15, no. 2 (2025): 86. https://doi.org/10.5296/ber.v15i2.22656.

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The emergence of digital marketing and social media channels has profoundly disrupted customer interactions within the e-commerce field in general, and health & wellness niche in particular. This study examines the impact of influencer-based marketing tactics on consumer buying habits regarding superfoods, with a focus on Generation Z, evaluating parameters including social media involvement, frequency of using superfoods, and exposure to influencer advertising, finding key factors that drive buying decisions through Binary Logistic Regression analysis. These findings suggest that while so

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RATHOR, SAKSHI SINGH. "Effectiveness of Social Media Influencers in Brand Promotion." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50740.

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The proposed research study focuses on investigating the effectiveness of Social Media influencers in brand promotion with reference on how the influencer-brand relationships construct consumer mindsets and behaviours in the digital marketing realities. By using quantitative survey approach to obtain opinions of 114 individuals predominantly between 18-24 years old, the study examined several influential variables namely credibility of the influencer, passing engagement, transparency, and relatedness of content. The findings suggest that the influencers have a significant impact on increasing

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Lim, Young Joon. "Influencer Model Management: Grounded Theory Approach to Communication Influencer." Journal of Communication and Management 2, no. 03 (2023): 1–8. http://dx.doi.org/10.58966/jcm2023231.

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The term “influencer” has become widely recognized in the realm of influencer marketing, which refers to a form of social media advertising that capitalizes on the credibility of popular social media influencers to effectively reach a large target audience while maintaining an aura of authenticity. However, despite the significance of this concept, there is a noticeable lack of articles that have delved into the conceptual and theoretical development of an influencer model. Therefore, this study aims to address this research gap by adopting a classic grounded theory approach to identify and ex

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Ezenwafor, Ebuka Christian, Chigbata Moses Olise, and Promise Ikechukwu Ebizie. "Social Media Influencers and Purchase Intention amongst Social Media Users in developing African economy." Quest Journal of Management and Social Sciences 3, no. 2 (2021): 217–28. http://dx.doi.org/10.3126/qjmss.v3i2.41571.

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Background: Internet disruption has unprecedentedly made social media a global village and global digital market where business and customers interacts boundlessly. People’s interaction has far gone beyond boundary and businesses are seeing and harnessing these opportunities. Objective: This study investigated the effect of social media influencers on purchase intention among social media users. Method: The population of this study consist of active social media users in Anambra state. Sample size of 220 was arrived at using convenience sampling for infinite population. Reliability

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Silfia, Imamatul, and Irwansyah Irwansyah. "Science communication by scientists and influencers on social media." Jurnal Manajemen Komunikasi 7, no. 1 (2022): 1. http://dx.doi.org/10.24198/jmk.v7i1.40508.

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This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purb

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Putri, Catherine Chandra, and Miharni Tjokrosaputro. "MUSEUM VISIT INTENTION: THE EFFECT OF SOCIAL MEDIA MARKETING AND INFLUENCER'S CREDIBILITY." International Journal of Application on Economics and Business 2, no. 1 (2024): 2997–3006. http://dx.doi.org/10.24912/ijaeb.v2i1.2997-3006.

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Social media marketing and influencer credibility are viewed as marketing tools in the destination industry. This study explores the influence of social media marketing and influencer credibility on visit intention at the Moja Museum destination. The study expanded the source credibility theory to the use of social media marketing and influencer credibility on the intention to visit. The respondents obtained in this research were 261 who knew the Moja Museum destination and had watched the social media content of @azizsyafiullah and other influencers regarding Moja Museum. Data collection was

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Liu, Guanchen. "A Review of the Mechanism of the Influencer." Lecture Notes in Education Psychology and Public Media 21, no. 1 (2023): 109–14. http://dx.doi.org/10.54254/2753-7048/21/20230093.

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Opportunities for marketing innovation have emerged in the new media era as a result of the fast diversification of social media platforms and the power of social media influencers. Influencer marketing, which includes user-generated content, multi-agent information distribution guided by social media influencers, and the expansion of influencers' advocacy and endorsement of goods and services, has its roots on social media platforms. The majority of recent studies on influencer marketing concentrate on specific influencers and followers. On the basis of the source credibility model, cognitive

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Deepthi J.R. "Role of Social Media and Influencer Marketing on Consumer Purchasing Decisions." Journal of Information Systems Engineering and Management 10, no. 18s (2025): 569–74. https://doi.org/10.52783/jisem.v10i18s.2948.

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The emergence of social media has completely changed how customers communicate with influencers, engage with brands, and make verdicts around what to purchase. This study gives us an aspect at in what way social media and influencer marketing have an important influence on what people buy A critical examination of the body of literature shows that social media platforms and influencers play a significant role in shaping the opinions, preferences, and buying habits of consumers. The findings highlight the importance of influencer partnerships, social media marketing strategies, and online reput

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Fitriasari, Dessy, Sisno Riyoko, and Mohamad Rifqy Roosdhani. "The Effect of Influencer Popularity on Purchase Decisions Among Gen Z Consumers: Case Study of Scientific Skincare Products." Golden Ratio of Marketing and Applied Psychology of Business 5, no. 2 (2025): 471–85. https://doi.org/10.52970/grmapb.v5i2.1092.

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The Influence of Influencer Popularity, Social Media Engagement, and Customer Trust on Purchase Decisions for Skintific Skincare Products Among Generation Z. This study aims to analyze the impact of Influencer Popularity, Social Media Engagement, and Customer Trust on the Purchase Decision of Skintific skincare products among Generation Z consumers. Using a quantitative approach with a survey method, data were collected from 190 respondents, with 162 valid responses analyzed using SmartPLS 4.0. The results indicate that Influencer Popularity positively and significantly impacts Social Media En

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Princess Khwela, Nombuso, Steven Kayambazinthu Msosa, and Bhekabantu Alson Ntshangase. "Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry." Business Ethics and Leadership 8, no. 4 (2024): 173–85. https://doi.org/10.61093/bel.8(4).173-185.2024.

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In recent years, the skincare industry in South Africa has witnessed a surge in the popularity of skincare products among female students. With the increase in social media platforms and the rise of influencer marketing, there is growing interest in understanding the influence of social media influencers on the purchase patterns of South African skincare products. Therefore, this study analyzed social media influencers and their role in the purchase pattern of South African skincare products among female students at university. An exploratory and qualitative study was undertaken, and data was

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Kim, Jihye, and Minseong Kim. "Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers." International Journal of Environmental Research and Public Health 19, no. 4 (2022): 2362. http://dx.doi.org/10.3390/ijerph19042362.

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This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward

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Saifuddin Zuhri, Ahmad Fathur Rozi, Anjar Sulistyowati, and Nurul Fauziyah. "PENGARUH PENGGUNAAN INFLUENCER MARKETING TERHADAP PERILAKU PEMBELIAN KONSUMEN DALAM ERA DIGITAL." Multidisciplinary Indonesian Center Journal (MICJO) 2, no. 1 (2025): 520–28. https://doi.org/10.62567/micjo.v2i1.442.

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This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media, that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show t

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Vieira, Valter Afonso. "When Following Digital Influencers On Social Media And Buying Their Products Used Shapes Consumption." Revista Interdisciplinar de Marketing 15, no. 1 (2025): 1–16. https://doi.org/10.4025/rimar.v15i1.69322.

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While social influencers as streamers promote and endorse brands in social media, we do not know how following the influencer can shape the consumer’s shopping behavior. Twitch.tv is a social media and a live streaming platform for players and gamers. Social influencers work in Twitch.tv aiming influence consumer shopping behavior. Drawing on Social Identity Theory and Endorsement Theory, the authors propose a theoretical framework that consumers following an influencer on social media and buying products used by him/her both moderate the impact of brand recall, trust, and involvement on the t

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bansal, Suyash. "The Impact of Social Media Influencers on Consumer Behaviour." International Scientific Journal of Engineering and Management 03, no. 05 (2024): 1–9. http://dx.doi.org/10.55041/isjem01924.

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This study examines the intricate relationships that exist in the contemporary digital world between social media influencers and consumer behavior, emphasizing the critical role that influencers play in influencing consumer preferences, purchasing decisions, and perceptions of brands. Using a mixed-methods approach that incorporates surveys, interviews, and quantitative analysis of social media engagement indicators, the research looks at how influencers impact consumer behavior. It highlights the importance of relatability, trust, and honesty in fostering a relationship between influencers a

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Fahmida Akand. "Impact of social media influencers on purchase intentions: A comprehensive study across industries." International Journal of Multidisciplinary Research Updates 7, no. 2 (2024): 061–67. http://dx.doi.org/10.53430/ijmru.2024.7.2.0035.

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Social media influencers have become increasingly influential in shaping consumer behavior and purchase intentions across various industries. This comprehensive study examines the impact of social media influencers on purchase intentions across industries, exploring the effectiveness of influencer marketing strategies and their implications for consumer behavior. Through a mixed-methods approach, combining quantitative surveys and qualitative interviews, data was collected from a diverse sample of social media users across different demographics and industries. The study analyzes the influence

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Pornsrimate, Kanyawee, and Anon Khamwon. "How to convert Millennial consumers to brand evangelists through social media micro-influencers." Innovative Marketing 17, no. 2 (2021): 18–32. http://dx.doi.org/10.21511/im.17(2).2021.03.

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Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons. Changes in the way Millennials think accompanied by an explosion of social media have led to an increased focus on social media influencer marketing in the company sector. To help establish a new marketing paradigm that accounts for these changes, this research aims to conceptualize and investigate the process of building consumer-brand relationships with Millennial consumers through social media micro-influencers. Findings based on structural

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TAMSIR, FAZILAH, NOOR NASYIKIN MD ZAIN, HALIMI PONIRAN, et al. "SOCIAL MEDIA INFLUENCERS’ ATTRIBUTES ON FOLLOWERS’ PURCHASE INTENTION IN MALAYSIA." Quantum Journal of Social Sciences and Humanities 4, no. 6 (2023): 1–14. http://dx.doi.org/10.55197/qjssh.v4i6.283.

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Social media is a platform that connects people especially between the business organisation and customer. It became a marketing strategy to manage market shrinkage in diverse industries. This study aims to investigate the influence of brand awareness on purchase intention through the mediating role of influencers’ attributes (credibility and endorsement) among consumers in Selangor, Malaysia. This study was hinged on the Source Credibility Theory. Using a survey research method, a structured questionnaire was administered among 389 social media (such as Facebook, Instagram, Twitter, and TikTo

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Kumar, Satyam, and Sumit Yadav. "Impact of social media influencers on promoting sustainable behavior among Gen-Z." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44351.

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Social media influencers have become strong agents in influencing the behavior of consumers, especially those in Generation Z, a population that is greatly active online. This report studies the influence of social media influencers in driving sustainable behavior among Gen-Z, taking into consideration how they contribute to promote responsible consumption, and ecologically conscious attitudes. Using platforms such as Instagram, TikTok, and YouTube, influencers craft compelling stories that attract young people, generate awareness, and motivate action. The research analyzes core elements such

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Dangol, B., R. Bhatta, S. Pokharel, Z. Shrestha, and S. Sah. "Effect of Social Media on Consumer Buying Behavior in the Electronics Market." Journal of UTEC Engineering Management (JUEM) 2, no. 1 (2024): 101–11. https://doi.org/10.5281/zenodo.13169977.

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This research examines the effect of social media on consumer buying behavior in the electronics market in Kathmandu, Nepal. A survey was conducted on 151 social media users to analyze the influence of psychographic factors, advertising strategies, social media engagement metrics, and influence of social media influencers and celebrities. Descriptive statistics, correlation, ANOVA, and linear regression were employed for data analysis. In line with prior studies, it has indicated that consumer buying behavior can be influenced by focusing on psychographic factors, advertising strategies, socia

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Robiansyah, Robiansyah, Khusnul Khotimah, Aisyah Trees Sandy, and Saida Zainurossalamia. "The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator." Media Ekonomi dan Manajemen 40, no. 1 (2025): 42. https://doi.org/10.56444/mem.v40i1.5244.

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This study examines the role of Muslim influencers in presenting high-quality Islamic content and influencer physical attractiveness on social media consumption, with a focus on the mediating effect of influencer likeability. Drawing on Uses and Gratifications Theory (UGT), the research contributes to theory development by exploring how Muslim influencers fulfill the social and religious needs of their audience through engaging content and physical attractiveness. The study targets 396 public university students who actively engage with influencer content on social media. Structural Equation M

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Jagat Sriastiti, Putu Ayu Candra, and Luh Putu Mahyuni. "Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation." Asian Journal of Social and Humanities 3, no. 1 (2024): 117–37. http://dx.doi.org/10.59888/ajosh.v3i1.418.

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Social media currently plays an important role in all current activities. The use of social media is currently popular among the Millennial Generation. Tiktok has become a popular social media because it has a different appeal than other social media. This study aims to analyze the role of Tiktok social media as a mediating variable in the influence of influencer reviews, endorsements, and brand image on purchasing decisions for The Originote products in the millennial generation. The population in this study was the community of Tiktok Social Media users in Bali Province. Determination of sam

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Salbintan Fadilah Sari, Diana Fajarwati, Ika Baskara, and Muhammad Arief. "Influence of Content and Influencer Interaction on Followers' Trust in Social Media." Neo Journal of economy and social humanities 4, no. 1 (2025): 110–25. https://doi.org/10.56403/nejesh.v4i1.295.

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Study This investigate connection between Informational Support, Emotional Support, Influencer Credibility, Trust and Emotional Brand Attachment in the Sometinc Community . Study This use scale Likert five points For measure support social , credibility influencers , trust , and engagement emotional brand . The sample consists of from 145 customers Somethic skincare in Jabodetabek . Validity tested , reliability with Cronbach's Alpha , and data analysis using Partial Least Squares (PLS). Study This show that credibility influencer influence trust in community Somethinc . Owner brand can levera

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Chavda, Kishan, and Rahul Chauhan. "Influencer Marketing Impact on Consumer Behavior: Trust, Authenticity, and Brand Engagement in Social Media." Journal of Advances in Accounting, Economics, and Management 1, no. 3 (2024): 1–9. http://dx.doi.org/10.47134/aaem.v1i3.180.

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This abstract summarizes recent research on the influence of social media influencers on consumer behavior. Three key studies are highlighted: one exploring the impact of different categories of female social media influencers on consumer credibility and purchase intention, another investigating the psychological mechanisms underlying influencer marketing, and a third examining the moderating role of cultural factors on influencer-consumer relationships. The studies emphasize the multifaceted nature of influencer marketing and underscore the importance of considering influencer types, psycholo

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Ercegovac, Ivana, Mirjana Tankosić, and Nataša Simeunović Bajić. "THE EVOLUTION OF SOCIAL MEDIA INFLUENCER CULTURE AND ITS IMPACT ON TRADITIONAL MEDIA: LITERATURE REVIEW." Limes-Plus 20, no. 1 (2024): 61–81. https://doi.org/10.69899/limes-plus-en-242001061e.

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The rapid growth of social media has led (among other trends), to the development of influencer culture, which had a profound impact on traditional media. This literature review examines the evolution of influencer culture and its effects on media dynamics and focuses on the decline of traditional media as well as the opportunities and challenges which are posed by influencer communication. Looking into range of different studies, it identifies main characteristics of influencers and what is the role of social media during their development and rise. It also looks into the implications for med

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Liu, Yitong. "The Impact of Social Media Influencers on Generation Z Online Consumer Behavior (Take the Social Media Platform Douyin as an Example)." Advances in Economics, Management and Political Sciences 41, no. 1 (2023): 19–24. http://dx.doi.org/10.54254/2754-1169/41/20232026.

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Nowadays, there is a gradual shift in the way more and more people shop due to the influence of the pandemic. Shopping is moving away from brick-and-mortar stores and towards e-commerce shopping streams on social platforms. People are getting their needs met by watching live streams of e-commerce anchors, not only buying what they want but also reaping the benefits of quasi-social relationships online through their interactions on the Internet. The goal of this research is to investigate the link between influencer marketing and the effect that social media influencers have on the online shopp

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Alkan, Zeynep, and Sevilay Ulas. "Trust in social media influencers and purchase intention: An empirical analysis." Online Journal of Communication and Media Technologies 13, no. 1 (2023): e202301. http://dx.doi.org/10.30935/ojcmt/12783.

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Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found that influencers expressing opinions increased the trust towards them and that there is a positive correlation between trust in the influencer and pur

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Dexi Triadinda and Dwi Epty Hidayati. "SOCIAL MEDIA INFLUENCER AUTHENTICITY MENDORONG NIAT BELI KONSUMEN PADA PRODUK DESIGNER BRANDS MELALUI SOCIAL MEDIA INFLUENCER INSPIRATION." JURNAL LENTERA BISNIS 14, no. 1 (2025): 347–55. https://doi.org/10.34127/jrlab.v14i1.1300.

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The purpose of this study is to analyze the influence of Social Media Influencer Authenticity on Purchase Intention of Designer Brand Products with Social Media Influencer Inspiration as a mediator. This study uses a quantitative method. The data used are primary data and secondary data. The research instrument was distributed to 140 respondents, the calculation of the number of samples using the Lamseshow method. The sampling method was collected by purposive sampling. Data analysis in this study used SEM PLS (Structural Equation Modeling). The results of the study stated that SMI Authenticit

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Dangol, Riddhi, Ritika Bhatta, Sulabhi Pokharel, Zenith Shrestha, Amit Sah, and Ritesh Kumar Thakur. "Effect of Social Media on Consumer Buying Behavior in the Electronics Market." Journal of UTEC Engineering Management 2, no. 01 (2024): 101–11. http://dx.doi.org/10.36344/utecem.2024.v02i01.009.

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This research examines the effect of social media on consumer buying behavior in the electronics market in Kathmandu, Nepal. A survey was conducted on 151 social media users to analyze the influence of psychographic factors, advertising strategies, social media engagement metrics, and influence of social media influencers and celebrities. Descriptive statistics, correlation, ANOVA, and linear regression were employed for data analysis. In line with prior studies, it has indicated that consumer buying behavior can be influenced by focusing on psychographic factors, advertising strategies, socia

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Lestari, Rizki Puji, and Agung Yuniarinto. "Pengaruh Social Media Influencer Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Mediasi." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 1 (2024): 116–27. http://dx.doi.org/10.21776/jmppk.2024.03.1.12.

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This research was conducted to analyze the effects of social media influencer on purchase intention with brand awareness as the mediating variable. This explanatory study corroborates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 230 people with the minimum age of seventeen years who know about Azarine as a skincare brand and have seen influencers use the brand in social media were selected as the respondents. The data analyses were performed using Partial Least Squares (PLS) in SmartPLS 3.0. Th

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Kashvi, Talesara. "The Role of Social Media Influencers in Shaping Brand Trust and Loyalty Among Consumers." International Journal of Management and Commerce Innovations 12, no. 2 (2025): 178–81. https://doi.org/10.5281/zenodo.14614743.

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<strong>Abstract:</strong><em> </em>This study examines the relationship between the legitimacy of social media influencers and customer trust in brands, emphasizing the significant impact influencers have on modern marketing. In a time when social media has transformed consumer interactions, influencers have become crucial personalities, utilizing their authenticity to cultivate trust and loyalty among consumers. A quantitative cross-sectional survey was conducted with 150 participants aged 18 and older who interact with influencers on platforms like Instagram, YouTube, and TikTok. Data were

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Pasigpasigan, Carla Mae, Myca Joyce Sual, Homer Acuña, et al. "UNCOVERING THE IMPACT OF SOCIAL MEDIA INFLUENCER ENDORSEMENTS ON THE PURCHASE INTENTION OF COLLAGEN DRINKS." Ignatian International Journal for Multidisciplinary Research 2, no. 1 (2024): 421–35. https://doi.org/10.5281/zenodo.10575730.

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In the digital era, a kind of popularity has emerged: the social media influencers. Collagen drinks as an innovative alignment in the struggle for convenience in the era of immediate satisfaction and filtered perception. These products, which guaranteed to overtake the market because of the influence of social media influencers. The researchers were enthralled by this aspect, which led them to look into ways social media influencer endorsements are delivered on different platforms like Facebook, Instagram, TikTok, and so on. The aim and objectives of this study looked at the impact of three va

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Abduraimov, Muhammadabdullo. "THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR." QO‘QON UNIVERSITETI XABARNOMASI 11 (April 18, 2024): 19–22. http://dx.doi.org/10.54613/ku.v11i11.944.

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This article examines how social media influencers impact consumer behavior in the fields of marketing and management. Utilizing a qualitative research method and analyzing secondary data, the research explores different facets of influencer marketing, such as authenticity, psychological factors, platform-specific dynamics, effectiveness measurement, and ethical concerns. Research shows that authenticity and trustworthiness are crucial in influencer marketing, in addition to the psychological aspects of social proof and parasocial interaction. Different dynamics on each platform emphasize the

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Shahzad, Aamir, Hamza Rashid, Atif Nadeem, Muhammad Bilal, and Wisal Ahmad. "Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement." Journal of Policy Research 12, no. 4 (2023): 1–8. http://dx.doi.org/10.61506/02.00120.

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This study explores the dynamic realm of influencer marketing, a transformative force in contemporary digital marketing. Influencer marketing harnesses the power of social media influencers (SMIs) to endorse products, services, or causes, reshaping the consumer-brand relationship. Despite extensive research in this field, a critical aspect remains underexplored: the factors and processes influencing follower engagement. The study utilizes a qualitative research approach, employing triangulation to synthesize existing literature and conduct focus group discussions. This study introduces an inte

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Junhyeong Kim. "Evaluating the effects of social media influencers on consumer behavior in Sweden." International Journal of Science and Research Archive 13, no. 2 (2024): 1009–120. http://dx.doi.org/10.30574/ijsra.2024.13.2.2211.

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The study investigates the effects of social media influencers on consumer behavior in Sweden. The country is characterized by high internet usage and extensive social media engagement which makes it appropriate for this research. A qualitative study was used to examine how influencers impact consumer decision-making, product discovery, and brand loyalty. Influencers would also put more emphasis on authenticity, trust, and demographic factors. The research applies established theories which include the Theory of Reasoned Action and Social Cognitive Theory. These theories explore the dynamics o

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ND, Samarth. "The Impact of Social Media Influencers on Consumer Behaviour: An Exploratory Study." International Journal for Research in Applied Science and Engineering Technology 13, no. 6 (2025): 1783–89. https://doi.org/10.22214/ijraset.2025.72357.

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In the rapidly evolving digital landscape social media influencers (SMIs) have emerged as pivotal players in shaping consumer attitudes preferences and purchasing behaviour This exploratory study investigates the extent and nature of this influence with a specific focus on young Indian consumers particularly Generation Z and millennials who are highly active on platforms such as Instagram YouTube and Facebook The research examines critical influencer attributes trust worthiness, credibility, authenticity and their impact on consumer trust brand perception and buying decisions Using a quantitat

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