Relevant bibliographies by topics / Social Media Influencers

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Academic literature on the topic 'Social Media Influencers'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "Social Media Influencers"

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Aiman, Dwi Feni. "IDENTIFIKASI DAYA TARIK SOSIAL MEDIA INFLUENCER TASYA FARASYA." Jurnal Visi Komunikasi 19, no. 02 (November 10, 2020): 289. http://dx.doi.org/10.22441/visikom.v19i02.14205.

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Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the public can use the value of the service or product offered to a personal level. This study discusses how to increase the appeal possessed by one of the beauty influences, namely Tasya Farasya in supporting a "Safi" skin care product on the YouTube platform. This type of research is constructivism with qualitative research. The method used was survey research on followers of Tasya Farasya. Where researchers collect data at the premiere of transferring questionnaires to respondents and observations on Tasya Farasya's Instagram or YouTube social media accounts. Based on the results of the study, the appeal of social media influencer Tasya Farasya's in the eyes of the public in promoting Safi's products is on the credibility given by Tasya as an honest, detailed and beautiful influencer beauty.
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Pornsrimate, Kanyawee, and Anon Khamwon. "How to convert Millennial consumers to brand evangelists through social media micro-influencers." Innovative Marketing 17, no. 2 (April 27, 2021): 18–32. http://dx.doi.org/10.21511/im.17(2).2021.03.

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Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons. Changes in the way Millennials think accompanied by an explosion of social media have led to an increased focus on social media influencer marketing in the company sector. To help establish a new marketing paradigm that accounts for these changes, this research aims to conceptualize and investigate the process of building consumer-brand relationships with Millennial consumers through social media micro-influencers. Findings based on structural equation modeling revealed that four core characteristics of social media micro-influencers (i.e., authenticity, the meaning of the influencer, specific content, and secret sharing) were a significant antecedent of brand engagement and brand love, which, in turn, mediated the pathway from social media micro-influencer characteristics to brand evangelism. Understanding what social media micro-influencers mean to Millennials offers the promise of improving brand evangelism through more precise market analysis and market strategy. In the discussion, the paper introduces a three-stage building method towards brand evangelism through social media micro-influencer, including: (1) the stage of selecting influencers; (2) the stage of constructing intense emotional responses to the brand (brand engagement and brand love); and ultimately (3) the stage of becoming a brand evangelist. Lastly, limitations and future directions were discussed.
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Singh, Kamaldeep. "Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior." European Integration Studies 1, no. 15 (September 16, 2021): 231–41. http://dx.doi.org/10.5755/j01.eis.1.15.28803.

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Influencer marketing is a marketing method that more and more companies are using when it comes to marketing brands. The purpose of the study has been to gain a deeper understanding of how social media influencers affect consumers' buying behavior. To understand this, consumers' attitudes and confidence in the phenomenon have been relevant factors to examine. The study also aimed to find out whether Word of Mouth (WoM) or social media influencers have the greatest impact on consumers' buying behavior. The results have shown that social media influencer's impact on consumers' buying behavior depends on whether attitudes are positive or negative. Consumers with positive attitudes towards social media influencers have a greater tendency to acquire what is marketed in comparison with consumers who have negative attitudes towards social media influencers, who instead refrain from buying. Factors that increase confidence in social media influencer are whether the consumer feels connected, honesty and that social media influencer in markets products / services within its area of expertise. What has been shown to play a significant role when it comes to influencing consumers' buying behaviors and attitudes is what the environment's perceptions, opinions and experiences about the phenomenon look like WoM. It has emerged that the respondents have a greater confidence in their surroundings than they have in social media influencers. This study will adopt a qualitative approach towards collection and analysis of data. Hence this study will investigate influencer marketing from a consumer perspective through a qualitative method with the help of semi-structured interviews. The researcher will conduct a minimum of 5 semi-structured interviews and analyze the data to formulate the required findings of this study.
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Galetti, Mauro, and Raul Costa-Pereira. "Scientists need social media influencers." Science 357, no. 6354 (August 31, 2017): 880.2–881. http://dx.doi.org/10.1126/science.aao1990.

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Harrigan, Paul, Timothy M. Daly, Kristof Coussement, Julie A. Lee, Geoffrey N. Soutar, and Uwana Evers. "Identifying influencers on social media." International Journal of Information Management 56 (February 2021): 102246. http://dx.doi.org/10.1016/j.ijinfomgt.2020.102246.

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Anđelić, Aleksa. "INFLUENCERS AND MEDIA: INFLUENCER-GENERATED CONTENT ON SOCIAL MEDIA PLATFORMS AS A JOURNALISTIC SOURCE." MEDIA STUDIES AND APPLIED ETHICS 3, no. 1 (March 11, 2021): 59–73. http://dx.doi.org/10.46630/msae.1.2021.05.

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The growing popularity of social media platforms, especially YouTube, Facebook, Twitter and Instagram, has enabled online influencers to appear in addition to previously known celebrities, representing a new global phenomenon and new role models for young people. Biran and his associates in the paper “Detecting influencers in written online conversations” state that influencers are the participants in online communication who have credibility in the group, who persevere in order to convince others and who introduce ideas that others accept or support (Biran et al., 2012: 38-39). Research on journalistic sources, especially research on content created by influencers on social media services, is a significant contribution to research in the field of media pluralism. Research on social network platforms as a source of information in Serbian literature is rare, which contributes to the significance of this research. The purposes of the research are to determine whether the content created and published by influencers on social network platforms in Serbia is a source of information for online editions of Serbian daily newspapers, the type of content in question, as well as whether the media gain new audiences that follow influencers. Qualitative-quantitative content analysis and web surveys were used for the research. Based on the qualitative-quantitative analysis of domestic daily newspapers (Danas, Politika, Večernje novosti, Blic, Kurir, Alo, Telegraf, Informer), we can conclude that the media use the profile content that influencers publish on social network sites as a source for texts which are soft news. According to the web survey in which 175 respondents participated, we can conclude that texts about influencers in the media are followed by 38 respondents and that the media are gaining new audiences who follow influencers on social network sites.
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Taillon, Brian J., Steven M. Mueller, Christine M. Kowalczyk, and Daniel N. Jones. "Understanding the relationships between social media influencers and their followers: the moderating role of closeness." Journal of Product & Brand Management 29, no. 6 (June 27, 2020): 767–82. http://dx.doi.org/10.1108/jpbm-03-2019-2292.

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Purpose The purpose of this paper is to better understand the role of closeness and the relationships between social media influencers and their followers, and, more specifically, how social media influencers can effectively manage their human brands. Design/methodology/approach Two studies were conducted to explore social media influencers. Qualitative content analysis and modeling with path analysis were used to analyze the data. Findings Results found attractiveness and likeability to positively predict attitudes toward the influencer, word-of-mouth and purchase intentions, whereas similarity only predicted word-of-mouth from the follower. Closeness served as a moderator but had different effects. Closeness positively moderated the effect of attractiveness on purchase intentions; however, it had a negative effect with similarity on purchase intentions. Moreover, closeness moderated the effect of likeability on attitude toward the influencer. Research limitations/implications This study was limited by the student sample as well as the students’ self-identification of a social media influencer. Future research should include experimental design manipulating well-known/followed or fictional social media influencers on different social media. Practical implications This paper explores the characteristics of social media influencers as well as the potential outcomes associated with influencers on social media. The implications for marketers and advertisers include a better understanding of how consumers engage with influencers on social media. Originality/value The role of closeness is identified as a moderator of consumers’ behaviors toward social media influencers.
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Harshitha, Sirineni, Raashi Shetty, and Dr P. Swami Sairam. "Social Media Marketing: B2B Marketing via Nano Influencers." Journal of University of Shanghai for Science and Technology 23, no. 07 (August 1, 2021): 1377–87. http://dx.doi.org/10.51201/jusst/21/07335.

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The aim and objective of the authors is to explain and analyse the effect on business-to-business sector through nano influencer marketing. The authors explain about how companies can use nano-influencers for cracking a deal or selling products between two companies. Many companies do not use nano influencers for selling their brand products, but as everybody knows how important loyalty and a good engagement rate these influencers have with their customers are, one can consider and implement the same in the business as well. In this the authors have been done based on the interview method through telephonic calls, where the researchers interviewed the clients of serval reputed companies and collected their feedback on their sayings. The researchers have asked the clients several questions related to their marketing strategies, what do they think about influencer marketing and will they allow nano influencers to sell the products to other business companies. After collecting all the feedback, the researchers have analysed the responses and came up with solutions. The empirical aspect of the paper reveals that there is a strong pattern and a high probability for companies to use LinkedIn influencers in their business to expand their presence, boost overall revenue, and improve brand equity within companies.
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Absharina, Zahra Bhima, Anita Dwi Yuriani, and Evelyn Hendriana. "The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia." Journal of Business and Management Studies 3, no. 2 (November 3, 2021): 152–61. http://dx.doi.org/10.32996/jbms.2021.3.2.16.

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The widespread acceptance of social media encourages marketers to use social media for brand promotion. Promotions through social media generally target millennials and Z generations who are more technology literate than their predecessors are. One of the social media promotion techniques is influencer marketing. Most research on the effectiveness of social media influencers only emphasizes the characteristics of influencers, while the match between the influencer's image and the brand being promoted and the ideal self-image of followers also shape consumer attitudes and purchase intentions. However, there are not many studies that integrate these characteristics to explain their influence on brand attitudes and purchase intentions. This study aims to analyze the effect of social media influencer characteristics, influencer-brand congruence, and self-influencer congruence on purchase intention through attitudes towards brands in the millennial generation. Data were collected from 250 respondents selected by purposive sampling technique. Data were analyzed using PLS-SEM. Of the three characteristics of personal influencers, only expertise and attractiveness are proven to influence consumer attitudes towards brands. Self-influencer congruence has a positive influence on brand attitudes. Meanwhile, the influence of influencer-brand congruence on consumer attitudes towards the advertised brand is not significant. This study also found that attitude toward a brand has a positive effect on consumer purchase intention.
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Lokithasan, Komathi, Salomi Simon, Nur Zahrawaani Jasmin, and Nur Ajeerah Othman. "MALE AND FEMALE SOCIAL MEDIA INFLUENCERS: THE IMPACT OF GENDER ON EMERGING ADULTS." International Journal of Modern Trends in Social Sciences 2, no. 9 (September 11, 2019): 21–30. http://dx.doi.org/10.35631/ijmtss.29003.

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Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.
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Dissertations / Theses on the topic "Social Media Influencers"

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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research is available on the effects of celebrity endorsements but currently there is a gap in research pertaining to the consumer's perspective towards SMIs and SMIs effects on consumers. The online experiment completed in this thesis addressed how promotion of a product by a SMI affects perceptions of consumers on Instagram by measuring social comparison and self-congruity. This is accomplished by comparing participant's product perception to promotional posts on Instagram by a SMI, brand, and unbranded retail source. A three-condition experiment (SMI, Brand, Control) compared effects of product perception, social comparison, and self-congruity. A questionnaire consisting of 48 questions pertaining to SMI, self-congruity, social comparison, and product perception was completed by 151 participants. Significant relationships were found between the source of the promotional post (SMI, Brand, Control) and product perception. There was also a correlation between self-congruity and social comparison towards the SMI as well as product perception. Results suggest that the post source influences product perception. Results also indicate consumers' perception of the SMI effects product perception. These results provide practical implications for communication practioners who utilize social media. The rapid growth of visual microblogging platforms such as Instagram, is creating new opportunities for organizations to communicate with stakeholders. Brands have used social media platforms in order to gain visibility in the college age audience. Currently there is a gap in research pertaining to SMI and their effects on consumers. This online experiment will address how promotion of a product by an SMI affects perceptions of consumers on Instagram through social comparison and self-congruity theory by comparing responses to a product promoted by an SMI to the same product promoted by the promoted by the brand and to an unbranded retail source. A questionnaire consisting 34 of questions pertaining to SMI, self-congruity, and social comparison will be asked to 180-240 participants. The participants will be randomly assigned one of nine Instagram posts to accomplish stimulus sampling across the three conditions: three from SMI, three from brands, and three from an unbranded retail source
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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons behind the actions. Method: To accomplish the purpose of this study, we conducted an abductive approach by the aid of both qualitative and quantitative data. The data was gathered through a questionnaire and a focus group, primarily among students in international universities. This in order to reach out to young people with different nationalities since it is an international study. Conclusion: Top influentials and narrative experts are shown to be more efficient for influencer marketing in the beauty industry especially when they are perceived trustworthy. Additionally, we found that the influencers have an impact on the consumers most when it comes to information search and the evaluation of alternatives.
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Henningsson, Sandra, and Ida Aldebert. "The Power of Influencers : Instagramanvändares syn på influencers och influencer marketing." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85385.

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It is now increasingly common for companies to communicate with their consumers via influencers and in recent years it has become one of the most successful marketing tools for companies. Influencers do not only have the power to influence hundreds of thousands of people at the same time, but previous research has also shown that they are credible and reliable marketers. Influencers are seen as the marketers of the future. This research investigates the audience’s view on influencers and influencer marketing with several theoretical perspectives as a basis. Semi-structured interviews were conducted with eight experienced Instagram users and the research findings show that influencers can be defined in different ways and have different meaning for different people. They are also considered to be a source of great influence. The findings also show that the view on influencer marketing is relatively negative and that influencers, with the exception of some, are not particularly credible as marketers. Furthermore, we discuss several factors that may affect the credibility of an influencer.
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Adenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.

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Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. The social media influencers are new forms of entrepreneurs who recently appeared due to changes in the technological environments. The existence of social media platforms has enhanced the possibility of entrepreneurial activities online. The platforms are available for everyone, but some have more entrepreneurial orientation or characteristics than others.  Purpose: The aim of this research is to measure the entrepreneurial orientation and the characteristics of social media users, compare social media influencers with other social media users, to determine if differences exist. Methods:       This research uses the Individual Entrepreneurial Orientation scale (Bolton & Lane, 2012) and the Individual Personality Traits measuring scale (Al Mamun, Bin Yusoff, & Ibrahim, 2018). This is a deductive study, testing the above-mentioned theories on social media users, and a quantitative study aided using data collected from online survey. Conclusion:   The results of this study show that Social Media Influencer have higher entrepreneurial traits than non-Social Media Influencers.  The result also supports the three-factor structure and satisfactory reliability of the IEO scales and subscales. Subsequently, I found out that non-SMIs do create online contents and carry out entrepreneurial activities online too.
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Erstadius, Jessica, and Johanna Larsson. "Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30709.

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Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. Within all groups in society there are certain people who have an ability to influence others. These individuals have become more important on social media. Several names have been used in previous research to describe them, in this paper the term social media influencers, SMIs, will be used. Through collaborations with SMIs, companies can promote their organization or their brand. During this process, the authors of this paper have found several studies which focuses mainly on how companies should identify the right SMIs to collaborate with and also what distinguishes these individuals. The authors recognize that less research has been dedicated to studying this phenomenon from the consumers’ perspective. Therefore, this study aims to contribute to the research in this specific area. The purpose of this study is to get an insight in consumers’ attitudes towards social media influencers, as well as how consumers value and perceive corporate-sponsored posts by influencers on social media. A qualitative approach was used in this study, based on fifteen interviews with consumers who use social media in which they follow one or more SMIs. The empirics have then been analyzed based on the theoretical framework, which mainly consists of theories and previous studies within the field of marketing communication, among others buzz-marketing, sponsorship, product placement and covert marketing. The conclusion of this paper is that none of the respondents had a positive attitude towards corporate-sponsored posts. The respondents tend to trust SMIs that are genuine and have a sense of humor. The respondents trusts information from other consumers more than they trust information from companies. The credibility for SMIs decreases when they get financial compensation to publish corporate-sponsored posts. Keywords: SMI, social media, influencer, corporate-sponsored posts, trust, attitudes, credibility
Sammanfattning På grund av den ökade medieintensiteteten blir det svårare för företag att fånga människors uppmärksamhet, det uppstår en risk att budskapet passerar dess tilltänkta målgrupp. Sociala medier har skapat nya möjligheter för företag att kunna profilera sitt budskap och nå ut till specifika målgrupper. Inom alla grupper i samhället finns vissa typer av personer som har en förmåga att påverka andra människor, inom samma grupp. Dessa personer har fått ökad betydelse på sociala medier och benämns inom tidigare forskning med flera olika namn. I denna studie kommer de benämnas social media influencers, SMIs. Genom samarbeten med SMIs kan företag marknadsföra sin organisation eller sitt varumärke. Under denna process har uppsatsförfattarna funnit flera tidigare studier som har fokuserat på hur företag kan identifiera de rätta personerna att samarbeta med samt vad som utmärker dessa personer. Samtidigt har uppsatsförfattarna upplevt att mindre forskning tillägnats åt att studera fenomenet ur konsumenternas perspektiv. Därför ämnar denna studie att bidra till forskningen på detta område. Syftet med denna studie är att få en inblick i konsumenters attityder gentemot social media influencers samt hur konsumenter värderar och uppfattar företagssponsrade inlägg från dessa. Undersökningen har genomförts med en kvalitativ ansats bestående av femton personliga intervjuer med konsumenter som använder sociala medier samt följer någon eller några SMIs inom dessa. Empirin har därefter analyserats utifrån det teoretiska ramverket, vilket huvudsakligen består av teorier och tidigare studier inom marknadskommunikation, bland annat buzz-marknadsföring, sponsring, produktplacering och dold marknadsföring.   Slutsatsen i denna studie är att ingen av respondenterna i studien hade en positiv attityd gentemot företagssponsrade inlägg. Respondenterna känner mer förtroende för SMIs som är äkta, har humor och kan bjuda på sig själva. Respondenterna har även större förtroende för information från andra konsumenter än från företag. Vetskapen om att SMIs får finansiell kompensation för att publicera företagssponsrade inlägg gör att trovärdigheten för dem minskar.   Nyckelord: SMI, sociala medier, influencer, företagssponsrade inlägg, förtroende, trovärdighet, attityder
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Håkansson, Amanda, Emelie Jansson, and Noah Kapteijn. "The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96457.

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Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. Social media influencer marketing is becoming more and more beneficial for businesses to implement in their marketing strategy. In order to know how to choose the right SMI for the cause, it could be useful to consider four specific characteristics of social media influencers. The characteristics have previously been examined in quantitative research, focusing on the relationship between the characteristics and purchase intention. Therefore, a certain need to explore how this relationship influence consumers’ purchase intentions has been identified. Purpose: The purpose of the study was to explore how consumers purchase intentions are influenced by social media influencers characteristics. The question that was asked in the study was how does each of the characteristics of social media influencers influence consumers’ purchase intentions. Methodology: This thesis used a qualitative approach and was of exploratory nature. The data was gathered through unstructured in-depth interviews based on a purposive sample considering the age group (millennials born between 1980-1996) as well as the participants frequently consuming social media influencers. The researchers verified theoretical saturation at six interviews. Conclusion: The main findings of this thesis entail how consumers’ purchase intentions are influenced by social media influencers characteristics. What was concluded is that there are eight categories that explain how the respondents thought that social media influencers can achieve with being attractive, being perceived as similar to their consumers, being authentic and being trustworthy in order to influence their purchase intentions.
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Darner, Anna, and Nickie Arvidsson. "Virtual influencers : Anonymous celebrities on social media." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45303.

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Virtual influencer is a new phenomenon operating on social networks. Since this is new, there is not a lot of research about that field. Therefor the purpose of this study is to get a better understanding about virtual influencers and how they operate on instagram. Which will be done by identifying which key factors that needs to be considered in the process of creation and management of a virtual influencer. Experiment has been used as a method. A virtual character has been created as well as its account on instagram. During 2 months, data has been collected and has revealed that there are different factors that can impact the creation and management of a virtual influencers account. The key factors that have been identified are the realism of the character, the changing algorithm of instagram as well as the accounts content itself. Firstly, the character should be realistic but the fictional part of it should be at least noticeable in order to generate curiosity. Secondly, the instagram algorithm makes a difference if it is managed right. The last key factor is the content of the account itself; it needs to be adapted to the audience and the content in the posts as well as the overall aesthetic of the feed need to be visually appealing in order to raise interest.
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Kadivar, Nima, and Branzell Lina Eek. "Social Media Influencers : Vad tycker dagens kvinnor?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21996.

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I takt med den ökade betydelsen av symbolisk konsumtion har begreppet Social Media Influencers, SMI, grundats. SMI är ett samlingsbegrepp för de oberoende personer som genom sina sociala medier påverkar och inspirerar sina följare genom att vara en förebild inom mode, skönhet, livsstil, hälsa och inredning. SMI representerar dagens opinionsledare då de genom sina sociala medier sprider marknadsföring som människor uppfattar som uppriktig och genuin. Idag används SMI strategiskt av företag för att nå ut till kunder på ett individualiserat och anpassat sätt. Den här nya typen av marknadsföringsstrategi kan ses som en modern version av Word of Mouth (WOM). Marknadsföringsstrategin grundas i att informationen som kommer från en SMI ofta uppfattas mer som rekommendationer än reklam. SMI har en betydande roll på marknaden idag då det är viktigare än någonsin att visa upp vilken social grupp man tillhör. Speciellt för unga kvinnor, som finner det viktigt att passa in och följa nya trender. Instagram är utsedd till en av de mest skadliga sociala medierna för ungdomars mentala hälsa. Detta då det bidrar till en ohälsosam självbild och skapar höga krav på människors liv. Samtidigt som SMIs roll på marknaden växer, blir konsumenter allt mer reklamtrötta. Därför ifrågasätts SMI som fenomen och 329 kvinnor runt om i Sverige har besvarat en webbenkät kring sin inställning till SMI på Instagram. Det är tydligt att många kvinnor har svårt att bilda en konkret uppfattning kring sin inställning till fenomenet och många varierar sig i sina ställningstaganden. Undersökningen visar att kvinnor med högre utbildning och i äldre åldrar är kritiska till budskapen SMI sprider via Instagram, medan kvinnor med lägre utbildning och i den yngre generationen anser marknadsföringen från SMI som uppriktig och ärlig i en högre grad. Undersökningen visar också att trots att många kvinnor har en negativ inställning till SMI säger de sig ändå handla produkter som SMI rekommenderar.
In line with the increased importance of symbolic consumption the notion of Social Media Influencers, SMI, has been found. SMI is a concept used to describe independent people who both influence and inspire other people on their social media channels by being a role model in fashion, beauty, lifestyle, health and interior design. SMI represents today’s opinion leaders by using their social media channels to spread advertising and marketing to people who perceive the information as sincere and genuine. Today SMI are used in companies business strategies to reach out to customers in a individualized and faithful manner. This new kind of marketing strategy can be seen as a modern version of Word of Mouth (WOM). The purpose by using this kind of marketing is that the information that comes from an SMI are often perceived more as recommendations than advertising. SMI’s got a significant role on the market today and it’s more important than ever before to show what social group you belong to. Especially for young womens, who finds it important to fit in and follow the last trends. Instagram is one of the social media platforms which is the most detrimental for young people’s mental health. It contributes to an unhealthy self-image and creates high demands on people's life. At the same time as SMI is rapidly growing, consumers gets tired of being constantly chased by advertising. Therefore people are now questioning SMI as a phenomenon. 329 women in Sweden have participated in a web survey about their approach to SMI at Instagram. It’s shown that many women find it hard to form a concrete perception of their attitude towards the phenomenon and many women varies in their positions. The survey shows that older women and women with higher education are critical towards what SMI’s are posting on Instagram, while women with lower education and in younger generations consider SMI's marketing to be sincere and honest. The survey also shows that despite the fact that many women got a negative attitude towards SMI, they’re still keen on buying whatever that SMI recommends them to buy.
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Jurgell, Louise, Ida Davidsson, and Isabelle Nilsson. "A qualitative content analysis of social media influencers' credibility." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85250.

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The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. Credibility is important for SMIs as it can mean that they have larger influence over their followers and therefore are more successful with their content and communications. Previous research regarding credibility and SMIs have looked at the different concepts of credibility separately, and it is unclear how these concepts relate to each other in the context of SMIs. Therefore, multiple case studies was conducted through content analysis, to study the blogs of SMIs. The content analysis generated in a modification of credibility theory which shows that the concepts of credibility are Personal Conversations and Competence. These concepts indicate that SMIs’ credibility come from them sharing their personal lives with their followers, as well as showing some skills and knowledge. A modified theory is proposed and it is suggested that future research tests this theory.
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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.
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Books on the topic "Social Media Influencers"

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Borchers, Nils S. Social Media Influencers in Strategic Communication. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003181286.

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Gillin, Paul. The new influencers: A marketer's guide to the new social media. Fresno, CA: Quill Driver Books, 2009.

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The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books/Word Dancer Press, 2007.

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Kaya, Mehmet, and Reda Alhajj, eds. Influence and Behavior Analysis in Social Networks and Social Media. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02592-2.

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Hiddessen, Jana. Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34312-5.

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Information and behavior: Systems of influence. Hillsdale, N.J: L. Erlbaum Associates, 1986.

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A, Anderson James. Mediated communication: A social action perspective. Newbury Park: Sage Publications, 1988.

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Media, spiritualities and social change. London: Continuum, 2011.

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New media influence on social and political change in Africa. Hershey, PA: Information Science Reference, 2013.

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Velacherry, Joseph. Social impact of mass media in Kerala. Delhi: Published for the CISRS, Bangalore by ISPCK, 1993.

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Book chapters on the topic "Social Media Influencers"

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Leban, Marina, and Benjamin G. Voyer. "Social media influencers versus traditional influencers." In Influencer Marketing, 26–42. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-4.

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Pang, Augustine, Debbie Lee, Gindelin Low, and Valerie Hum. "Social Media Influencers in Crisis." In Social Media and Crisis Communication, 87–105. 2nd ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003043409-11.

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Schmuck, Desirée. "Social Media Influencers and Environmental Communication." In The Handbook of International Trends in Environmental Communication, 373–87. New York: Routledge, 2021. http://dx.doi.org/10.4324/9780367275204-27.

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Enke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." In Social Media Influencers in Strategic Communication, 7–23. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-2.

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Lipschultz, Jeremy Harris. "Influencers and the Federal Trade Commission." In Social Media Law and Ethics, 65–90. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003021018-3.

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Lindsay, Amber, Jascha Kaykas-Wolff, and Charla Mathwick. "Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 1. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_1.

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Sng, Kylie, Tsi Ying Au, and Augustine Pang. "Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements." In Social Media Influencers in Strategic Communication, 68–87. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-4.

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Luoma-Aho, Vilma, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka, and Hanna Reinikainen. "Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers." In Social Media Influencers in Strategic Communication, 119–32. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-7.

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Woodcock, Jamie, and Mark R. Johnson. "Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication." In Social Media Influencers in Strategic Communication, 88–102. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-5.

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Borchers, Nils S. "Introduction – The Authentic Friend: How Strategic Communication Discovered Social Media Influencers." In Social Media Influencers in Strategic Communication, 1–6. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-1.

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Conference papers on the topic "Social Media Influencers"

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PAVLÍČEK, ANTONÍN, and JANA SYROVÁTKOVÁ. "Specifics of Social Media Influencers in Peru." In System approaches’18. University of Economics, Prague, Nakladatelství Oeconomica, 2018. http://dx.doi.org/10.18267/pr.2018.pav.2247.5.

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Leonardi, Simone, Diego Monti, Giuseppe Rizzo, and Maurizio Morisio. "Mining micro-influencers from social media posts." In SAC '20: The 35th ACM/SIGAPP Symposium on Applied Computing. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3341105.3373954.

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Penney, Joel. "Young People as Political Influencers on Social Media." In SMSociety '18: International Conference on Social Media and Society. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3217804.3217944.

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Yang, Xiao, Seungbae Kim, and Yizhou Sun. "How do influencers mention brands in social media?" In ASONAM '19: International Conference on Advances in Social Networks Analysis and Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3341161.3342925.

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Pudjajana, Andre Maureen, Danny Manongga, Ade Iriani, and Hindriyanto Dwi Purnomo. "Identification of Influencers in Social Media using Social Network Analysis (SNA)." In 2018 International Seminar on Research of Information Technology and Intelligent Systems (ISRITI). IEEE, 2018. http://dx.doi.org/10.1109/isriti.2018.8864458.

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Soares, Felipe Bonow, Raquel Recuero, and Gabriela Zago. "Influencers in Polarized Political Networks on Twitter." In SMSociety '18: International Conference on Social Media and Society. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3217804.3217909.

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AbdulKarem, Mohammed, and Thabit Thabit. "The New Era of Marketing Impact of Social Media Influencers on e-Marketing." In 3rd International Conference on Administrative & Financial Sciences. Cihan University - Erbil, 2021. http://dx.doi.org/10.24086/afs2020/paper.298.

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Abstract— Social networks sites (SNS) is linked all the users over the world, and SNS have great impact on their behaviours, business, and morals. So this paper aims to clarify the new trend of e-marketing through the (SNS) by employing the social media influencers. The importance of research stems from the importance of the e-WOM represented by the activities of social media influencers and their role in enhancing e-marketing, and the research is based on a main hypothesis that the enhancement of marketing campaigns for companies can be effect through the social media influencers by increasing users’ confidence in e-WOM. The researchers concluded to many results, the most important one is showed that there is a statistically significant effect at the level of α ≥ 0.05 for the enhancement of marketing campaigns for companies and the social media influencers by increasing users’ confidence in e-WOM, and they recommended to improve the level of confidence between social media influencers and their followers to enhance the e-marketing activities on SNS.
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Ramesh, Ms Sanjhana. "Social Media Influencers and Their Impact on Brand Marketing." In International Conference On Contemporary Researches in Engineering, Science, Management & Arts, 2020. Bonfring, 2020. http://dx.doi.org/10.9756/bp2020.1002/47.

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Evert, Daniel Paulus, and Reza Saeful Rachman. "Indonesia Influencers in Social Media Advertising: Opportunities and Threats." In 2nd Jogjakarta Communication Conference (JCC 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200818.016.

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Ma, Qiying. "Analysis on How Social Media Influencers Affect Purchasing Tendency." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.527.

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Reports on the topic "Social Media Influencers"

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Establés, MJ, M. Guerrero-Pico, and RS Contreras-Espinosa. Gamers, writers and social media influencers: professionalisation processes among teenagers. Revista Latina de Comunicación Social, January 2019. http://dx.doi.org/10.4185/rlcs-2019-1328en.

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KI, Chung-Wha, Leslie M. Cuevas, and Heejin Lim. Identification of Key Attributes of Social Media Influencers: An Exploratory Study. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8402.

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Kallas, Diana. The Magic Potion of Austerity and Poverty Alleviation: Narratives of political capture and inequality in the Middle East and North Africa. Oxfam, November 2021. http://dx.doi.org/10.21201/2021.8298.

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Dominant narratives promoting economic growth at the expense of state institutions and basic social services have long underpinned a neoliberal model of spiralling debt and austerity in the MENA region. This exacerbates political capture and inequality and takes shape in an environment of media concentration and shrinking civic space. It is important for change movements to understand dominant narratives in order to challenge and shift them. With the right tools, civil society organizations, activists, influencers and alternative media can start changing the myths and beliefs which frame the socio-economic debate and predetermine which policy options are accepted as possible and legitimate, and which are not.
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Ganda, Madison. Social Media and Self: Influences on the Formation of Identity and Understanding of Self through Social Networking Sites. Portland State University Library, January 2014. http://dx.doi.org/10.15760/honors.64.

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Aruguete, Natalia, Ernesto Calvo, Carlos Scartascini, and Tiago Ventura. Trustful Voters, Trustworthy Politicians: A Survey Experiment on the Influence of Social Media in Politics. Inter-American Development Bank, July 2021. http://dx.doi.org/10.18235/0003389.

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Recent increases in political polarization in social media raise questions about the relationship between negative online messages and the decline in political trust around the world. To evaluate this claim causally, we implement a variant of the well-known trust game in a survey experiment with 4,800 respondents in Brazil and Mexico. Our design allows to test the effect of social media on trust and trustworthiness. Survey respondents alternate as agents (politicians) and principals (voters). Players can cast votes, trust others with their votes, and cast entrusted votes. The players rewards are contingent on their preferred “candidate” winning the election. We measure the extent to which voters place their trust in others and are themselves trustworthy, that is, willing to honor requests that may not benefit them. Treated respondents are exposed to messages from in-group or out-group politicians, and with positive or negative tone. Results provide robust support for a negative effect of uncivil partisan discourse on trust behavior and null results on trustworthiness. The negative effect on trust is considerably greater among randomly treated respondents who engage with social media messages. These results show that engaging with messages on social media can have a deleterious effect on trust, even when those messages are not relevant to the task at hand or not representative of the actions of the individuals involved in the game.
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Kearney, Melissa, and Phillip Levine. Media Influences on Social Outcomes: The Impact of MTV's 16 and Pregnant on Teen Childbearing. Cambridge, MA: National Bureau of Economic Research, January 2014. http://dx.doi.org/10.3386/w19795.

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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding. Fort Belvoir, VA: Defense Technical Information Center, October 1998. http://dx.doi.org/10.21236/ada368479.

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Markova, Ivana, and Cristina Azocar. Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1925.

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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding and Citizen Decision-Making. Fort Belvoir, VA: Defense Technical Information Center, September 1999. http://dx.doi.org/10.21236/ada382465.

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