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Erlandsson, Fredrik. "Human Interactions on Online Social Media : Collecting and Analyzing Social Interaction Networks." Doctoral thesis, Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-15503.
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Online social media, such as Facebook, Twitter, and LinkedIn, provides users with services that enable them to interact both globally and instantly. The nature of social media interactions follows a constantly growing pattern that requires selection mechanisms to find and analyze interesting data. These interactions on social media can then be modeled into interaction networks, which enable network-based and graph-based methods to model and understand users’ behaviors on social media. These methods could also benefit the field of complex networks in terms of finding initial seeds in the information cascade model. This thesis aims to investigate how to efficiently collect user-generated content and interactions from online social media sites. A novel method for data collection that is using an exploratory research, which includes prototyping, is presented, as part of the research results in this thesis. Analysis of social data requires data that covers all the interactions in a given domain, which has shown to be difficult to handle in previous work. An additional contribution from the research conducted is that a novel method of crawling that extracts all social interactions from Facebook is presented. Over the period of the last few years, we have collected 280 million posts from public pages on Facebook using this crawling method. The collected posts include 35 billion likes and 5 billion comments from 700 million users. The data collection is the largest research dataset of social interactions on Facebook, enabling further and more accurate research in the area of social network analysis. With the extracted data, it is possible to illustrate interactions between different users that do not necessarily have to be connected. Methods using the same data to identify and cluster different opinions in online communities have also been developed and evaluated. Furthermore, a proposed method is used and validated for finding appropriate seeds for information cascade analyses, and identification of influential users. Based upon the conducted research, it appears that the data mining approach, association rule learning, can be used successfully in identifying influential users with high accuracy. In addition, the same method can also be used for identifying seeds in an information cascade setting, with no significant difference than other network-based methods. Finally, privacy-related consequences of posting online is an important area for users to consider. Therefore, mitigating privacy risks contributes to a secure environment and methods to protect user privacy are presented.
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Golan, Amos S. M. Massachusetts Institute of Technology. "IceBreakware : designing wearable technologies for spatial awareness and social interactions." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/120692.
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Thesis: S.M., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2018.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 93-96).
We live in an era of constant connectedness; we carry a smartphone in our pocket, headsets on our ears and enjoy limitless and regular access to almost any content we wish. However, the use of the personal computing devices that allow this connection with the virtual world damages our ability to connect with the physical world surrounding us; our eyes are focused on screens, our ears are covered by headphones and our attention jumps between apps. As a result, many of us are actually finding it harder to have face to face interactions with others than ever before. We are getting worse at communicating with the people around us, in the present, and tend to prefer virtual alternatives, as they are easier to operate, less stressful and fully under our control. This thesis proposes a perspective at wearable and personal computing devices and the role that their design may play in creating and fighting the epidemic of growing isolation. We hypothesize that the negative social trends that we witness as a result of using smartphones, headphones and other personal devices are not the purpose of these technologies, but rather an unwanted byproduct of their use. We propose to redesign ubiquitous personal technologies to reduce their isolating effect and use them to foster more physical interpersonal interactions and spatial awareness, by equipping them with additional modes of operation that force interpersonal interaction. We call this family of new interfaces IceBreakware. As a proof of concept, we present LeakyPhones, an instance of IceBreakware and a social version of the ubiquitous headphones. LeakyPhones is an interface that allows colocated and real time audio sharing between two or more people by coupling music sharing with a gaze. LeakyPhones encourages users to explore their surroundings with their eyes, and interact with the people around them. They also change the meaning of a previously private medium such as the headphones and turn it into public at will. By doing this, Leakyphones tries to overcome some of the limitations of normal headphones. This work explores corrective measures to standard personal devices that can possibly be implemented to existing technologies in order to encourage desired social behaviors. It demonstrates how gaze and music sharing may act as a social vehicle and help and encourage positive real-world interactions between people while not substituting them with virtual alternatives.
by Amos Golan.
S.M.
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Cross, Ellen. "Det dolda sociala spelet : En kvalitativ studie om digitala handlingar på Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-409774.
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The aim of the study is to analyze how 18 year old Instagram users experience the strategic social interaction, which can be seen as a digital interaction online while using Instagram application. The main focus was to se how it affects and influences social life outside the digital sphere. The study consists of two focus groups with a total of eight young secondary upper school students. This method worked out with reality-based scenarios based on Instagram, which we in our study refer to as “cases”. With the case the young students discussed their thoughts, opinions and ideas. In addition to the focus groups, the study was supplemented with two interviews. A total of three theories were used to analyze the material; Pierre Bourdieu's Habitus and social capital, Jay Blumer and Denis McQuails Uses and Gratification and Anja Hirdman's perspectives on gender in society and in digital media. The result showed that 18 years old users tend to strategically use different combinations at the platform Instagram to influence their social life - the social room, a sphere that involves people in the real life (meetings). The fact that young people are affected both positively and negatively was also evident. Instagram can be seen as an interconnection tool but also a source of inspiration where you can escape your reality. However, all participants were aware that those who exist on the platform are exaggerated and far from reality.
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Granholm, Madelene, and Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.
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The purpose of this thesis was to gain an understanding of how the use of social media can build customer relationships and how interactions in these communication channels can be managed and optimized. A qualitative and deductive method was chosen for a deeper, more detailed and descriptive explanation of the considered topic. Three case studies have been implemented since this method was optimal to the purpose. Creating customer relationships through social media demands an understanding from a company perspective regarding how to treat customers well, encourage interactions and offer valued information. There are challenges working with social media and it is essential to consider the risks because the word-of-web can spread quickly.
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Nicklasson, Maja. "Posts with highest engagement! A study that identify posts on social media that generate most interactions by educational companies." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20209.
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Organisationer och företag använder idag frekvent sociala medier för att skapa deltagande hos sin målgrupp. I vårt digitala samhälle och stora mediebrus behövs strategier och medvetenhet kring vilka inlägg i sociala medier som lyckas generera högst deltagande. Denna uppsats identifierar utbildningsföretags inlägg på sociala medier som lett till högst deltagande. Syftet med uppsatsen är att finna eventuella mönster i dessa. Syftet är även att bidra med aktuell kunskap som utbildningsföretag, och företag i allmänhet, kan ta del av i sitt arbete med att skapa deltagande genom sociala medier. Uppsatsens undersökning genomförs genom kartläggning av utbildningsföretags inlägg på sociala medier under en begränsad tidsperiod. Utifrån kartläggningen identifierades inlägg med högst antal gillamarkeringar, kommentarer och delningar som sedan sammanställs i cirkeldiagram. Resultatet visar att samtliga inlägg som genererat högst deltagande är informativa, med undantag för uppdatering av omslagsbild och videopresentationer. Resultatet visar även att inlägg som handlar om lediga tjänster, artiklar om skolor, information om SFI (svenska för invandrare) och mobiloptimering genererar högst deltagande.Organizations and enterprises frequently use social media as a strategy to create participation within their group of target. Strategies and awareness are needed in order to publish successful posts in today’s society and large media noise. This essay focuses on distinguishing which posts by educational companies have generated the most interactions during a specific time period.The purpose of this study is to identify posts with the highest participation rate and find potential patterns within them, in addition to identifying current knowledge and contributing new knowledge for primarily, but not limited to, educational companies to use. This study shows that informative posts are the most successful posts in terms of generating participation,with an exception of cover photos and video presentations that also generated high participation.Furthermore, posts about job openings, articles about schools, Swedish for immigrants and mobile optimizing were the posts that generated highest participation.
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Kaplo, Maria, and Adam Lundkvist. "How to stay relevant in a time of digital marketing : Investigating the perspectives of marketing agencies and business firms." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28756.
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Background: We certainly live in a digitalized world, most of the European countries will have at least half of their population being smartphone users. Marketers wants to use social media marketing as a way to both reach and interact with their consumers, in a fashion that has not been available before. Problem: Consumers today are exposed to more marketing messages than ever, partly because that the consumers now are carrying around technology everywhere they go, but also because of the increase of popularity regarding the different social media platforms. Since the consumers’ presence on the digital media channels is high, the business firms have to keep up. This change has affected many firms in a different way and certainly the marketing agencies as well. Purpose: The purpose of this thesis is to investigate the modern marketing landscape, in regards to digital marketing and the affects it has had on marketing agencies as well as the companies themselves. Method: The study is exploratory and has an inductive approach using qualitative research in order to fulfill the purpose of the paper. Semi-structured interviews are chosen to gather the empirical data for the research. The semi-structured interviews are afterwards analyzed through a classical inductive data analysis. Conclusions: The perceptions of the changes in the marketing landscape is that the consumers are today demanding a two-way communication with firms through social media. The most important marketing tools are within the digital world; the ecosystem of google but also advertising tools in Facebook. Most firms have noticed their customers’ demand about having the firms present online and have thereby adapted and gone online. The marketing agencies have adapted to the changes and specialized themselves online, rather than in traditional marketing. Many agencies have changed their name to “communication agencies” rather than “marketing/ advertising agencies”. Some firms do still seek professional help (marketing agencies) with applying the digital marketing, but most firms do it by themselves. The reasons behind it may differ from firm to firm.Bakgrund: Dagens samhälle är sannerligen digitaliserad, över hälften av befolkningen i majoriteten av de europeiska länderna kommer inom en framtid att vara smartphone-användare. Marknadsförare vill använda sig av social media i deras marknadsföring för att kunna nå samt interagera med sina kunder på ett sätt som inte har varit möjligt tidigare. Problem: Dagens konsumenter är exponerade för mer marknadsföring än någonsin tidigare. Delvis på grund utav att dessa konsumenter ständigt bär med sig den teknologi som möjliggör denna marknadsföring. Detta beror även på den ökade populariteten runt olika sociala media plattformar. Ända sedan konsumenterna började med att använda digital media har detta ökat stadigt. Firmorna måste därför kämpa med att hålla tempot för att tillfredsställa marknaden. Denna förändring har påverkat flertalet firmor på olika sätt, även marknadsbyråer har påverkats av detta. Syfte: Syftet med denna uppsats är att undersöka det moderna marknadsförings-landskapet, med fördjupning i digitala medier och dess effekt på marknadsförings-byråer och vanliga företag. Metod: Denna undersökning är en explorativ studie och använder sig av en induktiv metod, där kvalitativ forskning har används för att uppfylla syftet. Intervjuerna som gjorts har varit semi-strukturerade, och denna data har analyserats med hjälp av en klassisk induktiv dataanalys. Slutsats: De generella uppfattningarna gällande det aktuella marknadslandkapet är att dagens konsumenter kräver en två vägs kommuniké med firmorna genom sociala medier. Därför finner vi de viktigaste marknadsföringsinstrumenten i den digitala världen genom Googles ekosystem, men också genom de reklamverktyg som bland annat går att finna på Facebook. De flesta firmorna har lagt märke till konsumenternas nyfunna krav gällande att ha firmorna tillgängliga online och har därför anpassat sig till detta. Marknadsbyråerna har anpassat sig till förändringarna genom att specialisera sig på digital marknadsföring istället för traditionell marknadsföring. Många marknadsbyråer kallar sig numera för ”kommunikations-byråer” istället för att inkludera orden ”reklam” eller ”marknadsföring” i namnet. Vissa företag söker efter professionell hjälp, anledningarna varierar mellan varje specifik firma.
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Fernandes, Kamila Bossato. "E por falar em polÃtica... Marcas de narrativas midiÃticas sobre polÃtica em conversas na PraÃa do Ferreira." Universidade Federal do CearÃ, 2010. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=4730.
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nÃo hÃDurante quase trÃs meses, no segundo semestre de 2008, a pesquisadora acompanhou integrantes de um grupo de conversaÃÃo da praÃa do Ferreira, no Centro de Fortaleza, para buscar compreender como cada um forma suas opiniÃes sobre polÃtica justamente Ãs vÃsperas de uma eleiÃÃo. O estudo tomou como base o consumo de produtos midiÃticos ou midiatizados sobre a polÃtica, sobretudo o HorÃrio Eleitoral Gratuito, para perceber de que forma esses conteÃdos eram apropriados e ressignificados pelos integrantes do grupo. A abordagem foi etnogrÃfica, para que fossem captadas conversas espontÃneas dos indivÃduos, para depois submetÃ-las Ãs tÃcnicas da AnÃlise da ConversaÃÃo e da AnÃlise do Discurso. Diferentemente de estudos de recepÃÃo midiÃtica, em que sÃo promovidos, geralmente, grupos focais ou entrevistas, neste caso buscou-se dar Ãnfase à fala cotidiana mais rotineira, com a mÃnima intervenÃÃo, para se perceber, na recorrÃncia das estratÃgias discursivas, como certas opiniÃes vÃo se cristalizando, a partir tambÃm da prÃpria estrutura do grupo. Para a compreensÃo deste objeto e de seus resultados, foram usados conceitos de autores contemporÃneos que trataram das aÃÃes cotidianas, como Pierre Bourdieu, com as ideias de espaÃo social e habitus, Erving Goffman, com o de interaÃÃo social, situaÃÃo e face, e Harold Garfinkel, com sua proposta de reflexividade, chave da etnometodologia. TambÃm foi retomada a percepÃÃo cada vez mais crescente da presenÃa dos media na sociedade, com poderes mas tambÃm com limitaÃÃes, numa relaÃÃo que ainda precisa ser recorrentemente pesquisada por seguir em franca transformaÃÃo na sociedade. Entre as conclusÃes desta pesquisa, està a de que a exposiÃÃo das opiniÃes nÃo se dà sà por uma argumentaÃÃo lÃgica evidente, mas tambÃm por contradiÃÃes, utilizadas muitas vezes como estratÃgia para manter a coesÃo do grupo e a prÃpria conversaÃÃo viva. Elementos midiÃticos sobre polÃtica sÃo largamente usados como ponto de partida para conversas, mas nem sempre com o enquadramento aparentemente sugerido pelos produtores; hà uma aÃÃo subversiva, que se torna compreensÃvel pelo recurso à memÃria, tanto de outros fatos midiÃticos como de aÃÃes vividas por cada indivÃduo, e que servem para dar um tom de verdade à opiniÃo emitida. O HorÃrio Eleitoral Gratuito, nesse ponto, à a principal fonte de assuntos das conversas sobre polÃtica, mas nÃo isoladamente; hà um forte diÃlogo dos acontecimentos dessa campanha municipal com campanhas anteriores, o que cria uma lÃgica prÃpria e argumentos que fogem do controle dos produtores do marketing polÃtico.
For nearly three months in the second half of 2008, the researcher followed members of a conversation group in PraÃa do Ferreira, in downtown Fortaleza, to try to understand how each one form their opinions on policy just on the eve of an election. The study focused on the consumption of media products about politics, especially the HorÃrio Eleitoral Gratuito (time free elections), to see how such material was accepted and reinterpreted by the band members. The approach was ethnographic, to capture spontaneous conversations of individuals, and then submit them to the techniques of Conversation Analysis and Discourse Analysis. Unlike studies of media reception, which are promoted, often, focus groups or interviews, in this case sought to emphasize the everyday speech, with minimal intervention, to understanding, on the recurrence of discursive strategies, as some reviews are crystallized, from the structure of the group. To understand this object and its results were used concepts of contemporary authors who have wrote about everyday actions, such as Pierre Bourdieu, with the ideas of social space and habitus, Erving Goffman, the social interaction, situation and face, and Harold Garfinkel, with his proposal of reflexivity, key of ethnomethodology. It was resumed the increasing awareness of the growing presence of media in society with power but with limitations, a relationship that remains to be investigated to be changing too in society. Among the conclusions of this research is that exposure of the views not only gives a clear logical argument, but also contradictions, often used as a strategy to maintain group cohesion and the conversation lively. Elements of media policy are widely used as a starting point for talks, but not always with the guidelines suggested by the producers apparently. There is a subversive action, that is understandable by the use of memory, as other media events as experienced by each individual, and which serve to give a real effect of truth to the opinions. The HorÃrio Eleitoral Gratuito is the main source of topics of conversation about politics, but not in isolation, there is a strong dialogue between that campaign events with previous campaigns, which creates its own logic and arguments beyond the control of producers of political marketing.
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Miller, Zachary Anderson. "Like and Shout: Brand Loyalty, Framing, and Fan Interactions on the BYU Football Facebook Page." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6922.
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This research is intended to provide the stewards of social media for Brigham Young University's football program with information that will allow them to make better decisions on what kind of content will maximize engagement and enhance brand loyalty among fans and consumers on Facebook. Using several variables, including the type or theme of content, post frequency, and sponsorship, content was compared against that from the University of Oregon's football program for the 2017 season. The results, found using quantitative data analysis, reveal that some variables have a significant impact on the quantity of engagement from viewers for both programs and provide valuable insights that will allow the universities to improve how and what they deliver on their Facebook pages.
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Abraham, Tyra. "Watching the Watchmen: The Impact of Citizen Journalism on Unlawful Police-Civilian Interactions." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1175.
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This thesis examines three cases of fatal police-involved killings of black men in order to understand the significance and value of citizen journalism. Citizen journalism, journalism that is produced by ordinary people rather than professional journalists, functions as an alternative to mainstream news media. With technological developments like smartphones and social media, people have the means to produce and disseminate their own news in real-time. There has been a recent trend of witnesses filming videos of acts of police violence against people of color. I argue that these videos are significant because of the way they challenge our perceptions of police officers and black men, force mainstream news media to report on news that are of public interest, amplify historically marginalized voices, and expose the issue of police brutality to a wider audience.
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Pierce, Tyler. "Virtual Interactions with Real-Agents for Sustainable Natural Resource Management." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6002.
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Common pool resource management systems are complex to manage due to the absence of a clear understanding of the effects of users' behavioral characteristics. Non-cooperative decision making based on individual rationality (as opposed to group rationality) and a tendency to free ride due to lack of trust and information about other users' behavior creates externalities and can lead to tragedy of the commons without intervention by a regulator. Nevertheless, even regulatory institutions often fail to sustain natural common pool resources in the absence of clear understanding of the responses of multiple heterogeneous decision makers to different regulation schemes. While modeling can help with our understanding of complex coupled human-natural systems, past research has not been able to realistically simulate these systems for two major limitations: 1) lack of computational capacity and proper mathematical models for solving distributed systems with self-optimizing agents; and 2) lack of enough information about users' characteristics in common pool resource systems due to absence of reliable monitoring information. Recently, different studies have tried to address the first limitation by developing agent-based models, which can be appropriately handled with today's computational capacity. While these models are more realistic than the social planner's models which have been traditionally used in the field, they normally rely on different heuristics for characterizing users' behavior and incorporating heterogeneity. This work is a step-forward in addressing the second limitation, suggesting an efficient method for collecting information on diverse behavioral characteristics of real agents for incorporation in distributed agent-based models. Gaming in interactive virtual environments is suggested as a reliable method for understanding different variables that promote sustainable resource use through observation of decision making and behavior of the resource system beneficiaries under various institutional frameworks and policies. A review of educational or "serious" games for environmental management was undertaken to determine an appropriate game for collecting information on real-agents and also to investigate the state of environmental management games and their potential as an educational tool. A web-based groundwater sharing simulation game—Irrigania—was selected to analyze the behavior of real agents under different common pool resource management institutions. Participants included graduate and undergraduate students from the University of Central Florida and Lund University. Information was collected on participants' resource use, behavior and mindset under different institutional settings through observation and discussion with participants. Preliminary use of water resources gaming suggests communication, cooperation, information disclosure, trust, credibility and social learning between beneficiaries as factors promoting a shift towards sustainable resource use. Additionally, Irrigania was determined to be an effective tool for complementing traditional lecture-based teaching of complex concepts related to sustainable natural resource management. The different behavioral groups identified in the study can be used for improved simulation of multi-agent groundwater management systems.M.S.
Masters
Civil, Environmental, and Construction Engineering
Engineering and Computer Science
Civil Engineering; Water Resources Engineering
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Buckmeier, Bradley. "Police Interactions with the Community on Facebook: An Examination of the Content of the Message Police Communicate with Citizens on Facebook, Community Response, and Factors Associated with Different Communication Patterns." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1552383280982661.
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Merra, Lucile. "Pour une sociologie des médias sociaux : Internet et la révolution médiatique : nouveaux médias et interactions." Thesis, Paris 5, 2013. http://www.theses.fr/2013PA05H024/document.
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Cette thèse porte sur un objet sociologique en construction : les médias sociaux. Si le caractère tautologique de cette expression surprend de prime abord, l’absence de définition abordant cet objet sous un angle médiatique laisse entrevoir la récence et la complexité du concept. Par une approche empirique fondée sur l’étude des usages, des pratiques et des représentations des utilisateurs de ces nouveaux médias, nous poursuivons ici l’objectif de produire une analyse contextualisée de l’apparition d’un nouveau genre médiatique. La dimension interactionniste qui sous-tend la nature de ces médias guidera notre réflexion en accordant, de ce fait une place centrale, à la participation des utilisateurs actifs sur ces médias. De ces individus connectés et en réseau à leurs agrégations en audiences actives, nous nous intéresserons aux nouvelles formes d’expression de l’engagement. Nous tenterons alors d’apporter un regard sociologique à cet objet social, culturel et médiatique que sont les médias sociaux et sur la constitution des mouvements sociaux qu’ils supportentThis thesis is focused on the analysis of a topic that is still a “work in progress” in Sociology: social media. Although this tautological expression may be amazing at first sight, it appears that no academic definition of social media has been proposed to date. This gap in academic research illustrates that this topic is both recent and complex. Therefore, our research aims to conduct a contextual analysis of the emergence of a new media. This research is based on an empirical approach through the study of uses, practices and representations of social media users. As social media are characterized by the interactionist dimension, our research will target active users. From these connected and networked people to active audiences, our analysis will focus on new ways related to involvement. Our research will contribute to the sociological understanding of a social, cultural and media topic that represents social media as well as the set up of social movements supported by social media
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Kellam, Lydia. "WEBBENS VINNARE : - en studie om kommunikation och konsumtion på Internet." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7798.
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- ABSTRACT –
Title: Winners of the Web ( Webbens vinnare)
Number of pages: 35 (including enclosures)
Author: Lydia Kellam
Tutor: Else Nygren
Course: Media and Communication Studies C
Period: Fall Semester 2006
University: Division of Media and Communication, Department of Information Science
Purpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.
Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet. As a method, focus group interviews capture the social interactions and participants affect each other. The social effect, in particularly, gained the results and the analysis of this paper.
Main Result: Consumer on the Internet experience that commercial messages on the Web are overloaded, and use consumer powered sites an alternative. Consumer driven websites increases and so is the influence of the consumer,since users on the web reject the commercial messages, a strategy where the interaction between companies and consumer is supportive for both parties is demanded. There fore a more individual aim on the marketing communication on the Internet is required. For example commercial messages that are directed to a specific consumer, and that relate to the interactive possibilities on the Web.
Keywords: Internet, New Media, Web 2.0, Marketing Communication, Computer Mediated Communication, Consumer behavior, Social Interactions, Digital marketing, Digital consumption.
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Fuller, Marvin Gene. "Interactions Between Patterns of Gamer Behaviors and Time-on-Task for Mathematics Remediation in a Game-based HIVE." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/235.
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As the presence of digital game-based learning increases in United States classrooms, understanding their impact on achievement is critical. Digital games for learning offer many potential benefits, including reducing the number of students trapped in a remediation cycle, a contributor to college dropout. Despite the recognized potential of game-based learning, few researchers have explored the relationships between specific patterns of behaviors and types of digital game-based learning environments. The underlying theory for this study was patterns of gamer behaviors may predict in-game behaviors. Archival, third-party data regarding The Lost Function - Episode 1: Sum of the Forgotten Minds by Advanced Training & Learning Technology, LLC was used in this study. Using 4 case groups at the high school and college levels (n=114), self-reported levels of the 3 patterns of gamer behaviors, gender, and age-band were analyzed using multiple regression to determine relationships to time-on-task in a game-based highly interactive virtual environment, designed for mathematics remediation. While the results were inconclusive, this study supported the existing literature regarding gender differences and the lack of mutual exclusivity in behavior typing. Recommendations include additional research in how the statements used in the 3-factor model may be adjusted to allow for a broader population of game players. The social change implication is that further understanding of the relationship between learner traits and digital learning environment may assist educators that employ digital game-based learning a way to better align learners to the most appropriate digital learning environment, thereby increases their chances at success.
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Fichera, Dawn Marie. "Media richness, uncertainty reduction, and anticipated future interaction on social media sites." Click here for download, 2009. http://proquest.umi.com/pqdweb?did=1851422511&sid=1&Fmt=2&clientId=3260&RQT=309&VName=PQD.
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Noyer, Camille, and Majo Stéphane Di. "Exploring brands celebrity endorsement on Facebook." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37164.
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Strömberg, Anna, and Nora Selin. "#Identitet #Socialt samspel : En studie om sociala mediers påverkan på ungdomar." Thesis, Högskolan i Gävle, Avdelningen för socialt arbete och psykologi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17366.
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Studiens syfte var att beskriva och analysera hur ungdomar anser att sociala medier påverkar identitet och socialt samspel ungdomar emellan. Genom en fokusgruppsintervju har ungdomar kommit till tals och sinsemellan fått chansen att diskutera frågor kring sociala mediers påverkan på såväl, beteenden och delaktighet, som självbilden. Resultatet ger en bild av att sociala medier riskerar att få konsekvenser på ungdomarnas självbild och interaktion. Främst då fokus hamnat på att via sociala medier förmedla och upprätthålla bilden av sig själv som den perfekta, med dyr livsstil och sunda levnadsvanor. Vilket ungdomarna anser problematiskt, stressfullt och ångestladdat, den negativa påverkan är dock bara en sida och de sociala medierna framstår som viktiga arenor i ungdomars liv.The purpose of this essay was to describe and analyze the impact social media has on youths identity and social interaction from a youths perspective. We used a method of qualitative interview, by letting youths discuss the issue in a group, with consideration to our questions about behavior, participation, and self-image. The results showed that the respondents saw an impact on youths identity and social interaction. In social media youths wants to show themselves as perfect, with an expensive lifestyle and healthy habits. The participants saw this as a problem, causing stress and anxiety, the negative affection is on the other hand only one side of it all, and social media is of great importance in the life of youths.
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DePalma, Julia E. "The Filter: Social Media and Their Effects on Human Interaction." Kent State University Honors College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1525694435239416.
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Lindahl, Gustav, and Mimi Öhlund. "Personal Branding ThroughImagification in Social Media : Identity Creation and Alteration Through Images." Thesis, Stockholms universitet, Marknadsföring, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-98967.
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The general purpose of this qualitative study is to investigate how individuals today, in a societywhere people spend more and more time on social media, create and alter their identity throughimages. The study is focused on Instagram, the most widespread social media only focused onphotos. The study is based on a postmodern perspective and focuses on symbolic interactionism,identity capital and psychological self. The empirical data was collected through semi-structuredinterviews with fifteen Instagram users, most of who are from the Stockholm, Sweden region. Thestudy was influenced by the Grounded Theory method where emergent themes describing howindividuals alter and create their identity through images were deduced from the interviews. Thesethemes were: showing a nuanced image of themselves, images as a means of conveying identity forrecognition, imagification as personal branding tool and reflexive social interaction.The findings suggest that individuals show only a selected, a nuanced, part of their identity onInstagram and Instagram gives a greater freedom to express what people want to express as theiridentity and their self. By using photos in social media individuals are not as limited as they wouldotherwise be in the real world in terms of how they want to market their identity. But there is also afrustration among many users of Instagram and other social media as many feel that the nuancedand perfected image that many people convey is fake and annoying to see and this could thus havea negative impact on that person’s personal brand. Images were seen to be more efficient than textfor the purpose of personal branding and it also appeared that identity creation through imagescould create a more expressive society.
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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.
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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenges parents face in managing youth technology use; (2) the design and deployment of a community-based online social network called ParentNet; (3) limitations and design considerations for deploying technological interventions for different social groups; and (4) reflection on emerging themes around overuse and disconnection in daily life.
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Ekebring, Klara, and Mellqvist Catarina. "Luxury Brands’ Storytelling on Social Media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387692.
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Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. Methodology: This thesis performs qualitative research and utilises an abductive research strategy in order to conduct exploratory research. Data is collected through the use of both primary and secondary data sources. The primary data collection is made by the implementation of semistructured interviews that are formed and analysed through a thematic method of analysis and the satisfying principle. The secondary data is collected through observation of social media accounts of the brands taking part in this study. Empirical findings: The data collected present features on social media that the brands are recognising when communicating through storytelling on the platforms. By informing followers about the brand by telling stories, emotions, mental connections and meaning are established. Further, the interaction that is supported on social media platforms is considered by the luxury brands and influences the role followers to have in the communication process. Conclusions: The present study has found indications that the luxury values’ brands communicate through storytelling remains unchanged and how luxury values are told through stories are adjusted to the context of social media platforms. This suggests that luxury brands communicate their luxury value through storytelling on social media platforms by recognising the features of the context and the interaction, which is argued to be fundamentally supported on the platforms. Hence, elevating the role followers have in the communication process.
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Sun, Yiman. "The users’ activities on Yiguan : An Audience Analysis on An Anonymous Social Media." Thesis, Uppsala universitet, Institutionen för informatik och media, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387747.
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Yiguan is a new-emerging mobile application which is popular in China. Different from the traditional social media, Yiguan enables users to have interaction and communications anonymously online. Compared to other anonymous social media, Yiguan is nether proximity-based nor tie-based. The identity of Yiguan users can be completely anonymous. Users will not have a personal profile and home pages on Yiguan. Anonymity makes it possible that users wear masks when they present themselves and interact with others. It is possible for them to get rid of the constraint, escaping from repetitive everyday life. This thesis based on the empirical qualitative research, conduct an audience analysis on Yiguan’s users. I’d like to explore what users do on Yiguan and how they utilize the space of Yiguan. This thesis wishes to identify the activities of users on Yiguan, and explore the characteristics of user’s activities. Combing the critical theories from Mead, Goffman, and Walther, this thesis will provide a vivid sketch of users on Yiguan.
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Sze, Pik Shan. "Workplace interactional unfairness and the new media generation : the impacts of social media exposure." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/890.
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Workplace unfairness has been known as one of the influential elements towards workplace behavior. In the last decade, the rise and popularity of social media may have change people's perception of unfairness as well as their affect which may have an effect on their behavioral outcomes. Although research of unfairness on workplace behavior has been examined, little attention has been paid to the effect of social media exposure. Drawing on construal level theory, this research examined the effects of interactional unfairness on employees' behavioral outcomes through negative affect, as well as moderating effect of social media exposure on interactional unfairness and negative affect. Two studies were conducted in China and the United States respectively to enhance the generalization. In Study 1, a two-wave survey of employees and one-wave survey of supervisors were conducted in China and Hong Kong. Hypotheses were tested in hierarchical linear modelling with 147 matched dyad relationships in the sample. In Study 2, a two-wave survey was conducted in the United States. 262 full time employees from a variety of occupations completed an online questionnaire. The results showed negative correlation on social media exposure and construal level. In addition, age was positively significant to construal level and organizational citizenship behavior, and negatively significant to turnover intention on both studies, and negatively significant to negative affect on Study 2. Additional implications for research and practice will be discussed
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Erlandsson, Fredrik. "On social interaction metrics : social network crawling based on interestingness." Licentiate thesis, Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-00596.
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With the high use of online social networks we are entering the era of big data. With limited resources it is important to evaluate and prioritize interesting data. This thesis addresses the following aspects of social network analysis: efficient data collection, social interaction evaluation and user privacy concerns. It is possible to collect data from online social networks via their open APIs. However, a systematic and efficient collection of online social networks data is still challenging. To improve the quality of the data collection process, prioritizing methods are statistically evaluated. Results suggest that the collection time can be reduced by up to 48% by prioritizing the collection of posts. Evaluation of social interactions also require data that covers all the interactions in a given domain. This has previously been hard to do, but the proposed crawler is capable of extracting all social interactions from a given page. With the extracted data it is for instance possible to illustrate indirect interactions between different users that do not necessarily have to be connected. Methods using the same data to identify and cluster different opinions in online communities have been developed. These methods are evaluated with the too Linguistic Inquiry and Word Count. The privacy of the content produced; and the users’ private information provided on social networks is important to protect. Users must be aware of the consequence of posting in online social networks in terms of privacy. Methods to protect user privacy are presented. The proposed crawler in this thesis has, over the period of 20 months, collected over 38 million posts from public pages on Facebook covering: 4 billion likes and 340 million comments from over 280 million users. The performed data collection yielded one of the largest research dataset of social interactions on Facebook today, enabling qualitative research in form of social network analysis.
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Bastard, Irène. "De proches en pages, de pages en proches : Exploration et réception des informations en ligne." Thesis, Paris, ENST, 2015. http://www.theses.fr/2015ENST0064/document.
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Pourquoi publier un article d'actualité sur son mur Facebook ? Que signifie ce geste par rapport à d'autres formes d'interaction? Et qu'est-ce qu'apporte cette pratique aux multiples prises de la réception des médias? Cette recherche s'intéresse à l'activité de partage d'information en ligne, c'est-à-dire aux interactions numériques qui recourent à une information. Si les artefacts du web semblent généraliser le partage comme expression, force est de constater que les médias ne peuvent observer qu'une faible activité autour de leurs contenus. Le partage d'information n'est que la partie émergée de l'iceberg des sociabilités et des pratiques médiatiques. Un focus est réalisé sur les pratiques juvéniles. Les adolescents rappellent la prédominance du cadre interactionnel sur Facebook et expliquent que le dispositif permet de nombreuses stratégies. Dans ce contexte, les actualités ne trouvent une place qu'à condition d'avoir un sens social. Partager une information revient à dire sa réception du contenu, c'est du moins comme cela que le geste est lu. Enfin, cette recherche utilise les traces Facebook d'un large échantillon d'enquêtés grâce à l'application Algopol. Les médias forment une référence limitée mais stable parmi les liens publiés par les internautes. Les individus partagent de préférence certaines sources de médias, reproduisant en ligne des références a priori acquises hors ligne. Les enquêtés qui citent le même type de contenus ont de plus des similitudes sociodémographiques. Le partage d'information en ligne se développe à partir des pratiques médiatiques dans l'interstice des relations, entre exploration personnelle et réception des informationsWhy do people post news on Facebook? What does a post mean compared to other forms ofexpression? And how does this activity contribute to media appropriation? This research focuses on sharing news, meaning an online interaction which uses information. This activity seems to be the social solution to supporting a person's online exploration. “Who shares what with whom?” is the question asked in this research through multiple approaches, both qualitative and quantitative. The first part is an exploration of online artefacts, counts of what media was shared online, and a few interviews. These diverse points of view show that sharing news enhances public expression of information, but only for some users. Sharing news is a limited part of online media consumption and online interaction. The second part of the research looks in detail at teenagers’ practices on Facebook. For young people on Facebook, all expression has to be social and online artefacts are a way to tell somebody one's position on an issue or on a relationship. News may be there to open interactions. The last part of the research deals with a large dataset of individual Facebook data, available thanks to Algopol Application. Analysis of the diversity of publications shows that the news people share online takes into account their offline media preferences and social activities. Sharing news is an online way of expression based on informations’ reception
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Khan, Afia Akram, and Sai Krishna. "USING SOCIAL MEDIA IN PRIMARY HEALTHCARE SETTINGS." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4677.
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Social media websites play an obvious role in involving people to get help and motivation regarding healthcare through social interaction because a huge mass is present on social media websites like Facebook. So there is a need to understand that how social media websites specifically Facebook can involve in healthcare awareness and social interaction at primary care level in Blekinge region.Studien handlar om användningen av sociala medier webbplatser som Facebook i primärvården där vårdgivare kan öka tillgängligheten för människor , skapa vård medvetenhet och hålla dem motiverade genom social interaktion för att slåss med sina hälsoproblem och anta en hälsosam livsstil . Människor blir mer aktiva för att bota och förebygga hälsoproblem som fetma , diabetes och kolesterol genom social interaktion med sina vänner , familj och andra människor som arbetar med samma problem . Studien drar slutsatsen att endast den nationella webbportalen är inte tillräckligt , utan medverkan av sociala medier webbplatser för sjukvård är också fördelaktigt . Ingen tvekan sociala medier webbplatser har nackdelar såsom integritet , patient datasäkerhet , brådskande hantering svar men ändå kan vi inte bortse från vikten av sociala medier i vården . Vid slutet av studien föreslås några förslag för att göra Ronneby Vårdcentral facebook sida effektiv och interaktiv . Föreslagna förslag är effektiva och hjälpsamma i bättre användning av sociala medier för sjukvård . Föreslagna förslag kan genomföra i någon annan vårdcentral för att göra användningen av sociala medier till nytta .
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OGHEDEN, PAULINE. "Customer Returns in E-Commerce & Consumer Interaction via Social Media." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20149.
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How can a company decrease their return rates? And can be this conducted by integrating more with the customer via social media? These two main research questions are the core of this Master-Thesis and are related on the mail-order company BON’A PARTE. The focus on the target markets is Denmark, Germany, and Sweden.Fitting problems, different expectations of the order, and inadequate price-performance ratio are the most return reasons for BON’A PARTE customers. In the fashion industry it is very important to satisfy the customer, especially meeting their demands. Due to the straightforwardness of the Internet it is difficult for mail-order companies to build customer loyalty since Internet users can change via one click to the competitors.In order to reach the study purpose, research question related to e-commerce, returns management, and consumer interaction via social media were focused on.The used methodology during the work was literature, a survey, and a case study. For the theory part literature was used and the survey gave an important overview of the return reasons within the company. By ordering garments from the company a qualitative analysis could be developed which reflected the customers’ expectations.By minimizing the gaps between the customers and the company, which involves keeping the company’s promise the return rate can be decrease and BON’A PARTE can build up a personal relationship to their customers. Social media, like the networks Facebook and Twitter are good possibilities to reach new customers and keep their loyal ones. Through interacting with blogs BON’A PARTE can communicate in a better way with their consumers.Program: Magisterutbildning i Applied Textile Management
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Carter, Alexander E. "“Friendship with a Brand”: Parasocial Interaction with Burger Brands on Social Media." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etd/3417.
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The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of a real social media page. He hypothesized that the brands he studied that properly utilized methods and triggers to facilitate parasocial interaction would in fact see higher rates of parasocial interaction. The data, while mostly not statistically significant does provide information that deserves further investigation.
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Douib, Stephie. "Consumer Engagement on Social Media : An Explorative Study of Co-Creative Interaction and Activities on Luxury Fashion Brands’ Corporate Social media pages." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27463.
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Considering social media’s widespread marketing possibilities this study aims at investigating consumer engagement across YouTube, Facebook and Twitter and how luxury fashion brands can produce such activities on their corporate social media pages. Through applying a mixed method combining both social media data collection together with conducting a content analysis, both quantitative and qualitative measurements were attained. This to provide a deeper understanding when analyzing actual consumer engagement efforts and what role brands’ content strategies play in encouraging these activities. The results confirmed some expectations of the heterogeneous nature of social media as the level of consumer engagement showed to vary notably between both platforms and brands. More so, the results in the current study were not able to confirm any great effects of firm engagement having a direct effect on consumer engagement, instead response and interaction seems to be strictly related to content and product factors. In turn, these factors in relation to aspects such as the psychological state of mind, social, emotional and behavioral aspects showed to be encouraging added consumer engagement.
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Velkova, Ekaterina Valentinova. "Use of Social Media by Students in Denmark." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-41449.
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The use of social media and its accessibility through smartphones is becoming a more and more researched topic in the field of ICT. In relation to this, the current study attempts to shed light on the general use of social media, Facebook in particular, by youth in Danish context and pays attention to how the accessibility to this media through smartphones affects the interaction between individuals when being together. The research finishes with three conceptual models which goal is to provide future design implications of the studied ICTs in a way that closer meets the user needs and requirements. The models are – one related to Facebook, one general application, and one related to supporting many-to-many communication. The study is of interpretative nature, based on qualitative research approach with a main method for data collection being qualitative semi-structured interviews. There were 8 interviews performed – 3 with students at a secondary school in Odense, Denmark, and the rest with students at the university in the same town. In this way an understanding of the use patterns and issues experienced by the different age groups was attempted. Furthermore, the study contributes with findings to certain discrepancies identified in the current literature, such as the need for context-aware devices, type of friends on Facebook and others. Finally, due to the limited source for data collection, the thesis does not claim for generalizability, but it should be viewed as a small contribution to the studies related to Facebook, particularly applicable within a Danish context.
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Kristiansen, Natalie, and Linn Fernebrand. "Hur skönhetsinfluencers skapar interaktion genom Instagraminlägg : En studie av bild-, inläggs- och interaktionsvariablers påverkan på interaktion- och affektionsvärde." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44463.
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I det ständigt förändrande digitala landskapet har det för företag växt fram nya möjligheter för marknadskommunikation och sociala media marknadsföring (SMM) har blivit en stor del av företags marknadsstrategier. En växande trend är att använda sociala media influencers (SMI) för exempelvis reklamsamarbeten eller varumärkesexponering. Forskning inom området tyder på att marknadskomunikation med hjälp av SMI:s är effektivt men varför en del SMI:s är mer effektiva än andra framgår inte tydligt. Därför valdes detta område som fokus för studien, med syftet att undersöka vilka variabler inlägg med högt interaktions- och affektionsvärde innhåller. Detta med intention att etablera ett ramverk som företag kan använda vid val av SMI.Studien är en explorativ undersökning av deduktiv ansats, innehållande två kvantitativa innehållsanalyser vilka undersöker totalt 77 intagraminlägg från 17 svenska skönhetsinfluencers. Resultatet påvisade att det finns en tydlig korrelation mellan specifika variabler och högt interaktion- och affektionsvärde. Resultatet visar att inlägg som förekommer inom kategorin hög interaktion och hög affektion antingen innehåller en bild på SMI:n eller denne tillsammans med anhöriga samt använder emojis i inläggstexten. En slutsats kunde dras gällande värdet av att SMI:n även interagerar med sina följare samt har ett inläggsmönster och värderingar som som stämmer med de företag som ett samarbete avses ingås med. Även vikten av parasocial interaktion vilken skapas genom tillit och intimitet till SMI:n belyses i studiens slutsats.In the ever-changing digital landscape, new opportunities for marketing communication have emerged for companies. Social media marketing (SMM) has become a large part of companies marketing strategies and a growing trend is to use social media influencers (SMI) by, for example, advertising collaborations or exposure of a brand. Research indicates that this trend is effective for marketing communication. However, there are no studies on why some SMI:s are more effective when it comes to marketing communication on Instagram than others. Therefore, the researchers chose to design a study where selected variables ¬¬were examined in instagramposts to determine which variables constitute high interaction and affection value. For the purpose of establishing a framework for what companies should keep track of when choosing to collaborate with an SMI.The study is an exploratory study with an deductive approach that contains two quantitative content analyzes and examined a total of 77 Instagram posts from 17 Swedish beauty influencers.The results showed that there is a clear correlation between specific variables and high interaction- and affectionvalue. Furthermore, the results show that posts that occur in the category of high interaction and high affection contains either a picture of the SMI or the SMI together with relatives. The use of emojis also occur in this category. The conclusion refers to the importance of a SMI:s interaction with its followers. It also proves important to having a post pattern that matches with the value of the brand which a collaboration is initiated with. In addition to this, the study's conclusion highlighted the importance of creating a strong parasocial interaction (PSI) by incorporating trust and intimacy of the followers.
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Aadne, John Harald. "Social interaction in strategy processes : Applied action research in the Scandinavian media world /." [S.l.] : [s.n.], 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009160958&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Woodward, Scott C. "The Dynamics of Social Media Interaction in a Free-Choice Religious Education Experience." BYU ScholarsArchive, 2017. https://scholarsarchive.byu.edu/etd/6331.
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This Grounded Theory study explores how the use of social media influenced the dynamics of interaction in a free-choice religious education experience between a world religious leader and young adult learners. Results indicate that social media (a) enhanced proxy group interaction due to the increased visibility of leader-learner interactions to the entire group and the ability of learners to comment on, like, mention other learners, and share leader-learner interactions; (b) enabled active non-verbal interaction which allowed for social curation, peer validation, community reaction, and the non-verbal pushing of posts into the social media streams of those not participating in the event; (c) greatly enhanced dialogic interaction between learners and allowed for a safe hashtag-bound space for religious expression to occur online; and (d) enabled a theoretically infinite amount of learner-learner interactions on single comment nodes, referred to as multilogic interactions. Grounded Theory was also used to derive patterns from the data generated in this experience which were then abstracted and reconstituted into an explanatory and predictive theoretical framework referred to as Orbital Interaction Theory (OIT). OIT, as a design theory, predicts that three types or tiers of interaction will occur when three essential pedagogical design elements are used together—namely, a question and answer session with a highly respected and sought-after leader within a social media-bound context. Furthermore, I posit that three essential learner conditions are required for the success of OIT—namely, learner trust in the leader, a high degree of learner homogeneity, and high levels of civility. The preexistent nature of these learner conditions in religious education experiences makes them the most natural contexts for an OIT approach to be successful. It is precisely because of the challenge of achieving these three factors at comparable levels in non-religious free-choice learning contexts that makes the transferability of OIT into these contexts difficult. Finally, I posit that when the essential pedagogical design elements of OIT are combined with the essential learner conditions of OIT, the Optimum Conditions for Interaction (OCI) in OIT will be achieved with highly predictable results.
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Bylund, Isabelle, and Susanne Lindgren. "Customer engagement : A study of consumers interaction with fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12836.
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Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communication between both consumer to company and consumer to consumer. A successful two-way communication on social media engages both the consumers and the company. The rise of social media has quickly changed the marketing approach, as it creates new opportunities for the consumer to connect and communicate in a greater rich. In a two-way communication, the communication needs to create engagement from the consumers even though the consumer may not want to engage, contributing to a challenge for companies to communicate to customers in order for them to engage. It could be argued that companies should in some way get their customers to be more engaged even though the engagement can generate several outcomes in this complex communication approach. Furthermore, customer engagement could have an impact on the purchase intention for the consumer. Therefore, the aim of this thesis is to investigate motives that create customer engagement with fashion brands on social media and the relation between customer engagement motives and purchase intention with a fashion brand. According to previous research, personal interest, entertainment, rewards and information acquisition and sharing are the most encouraging motives for customer engagement. Due to that fact, these motives were in focus in the study and the motives were also put in relation to their effect on purchase intention. The research was conducted by a quantitative study through a survey, in order to gather an overviewing perspective in customer engagement on social media towards fashion brands. The sample size reached a valid number of 109 respondents. The findings of this thesis give the impression that overall customer engagement is still low even for the investigated motives. This indicates that the respondents do not usually take part of the two-way dialog. The reliability seems to lie with other consumers rather than fashion brands on social media when searching for information. In addition, information acquisition was ranked as the most encouraging motive while personal interest is the motive that most encourage to purchase intention.
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DiMicco, Joan Morris. "Changing small group interaction through visual reflections of social behavior." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33007.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2005.Leaf 141 blank.
Includes bibliographical references (leaves 135-140).
People collaborating in groups have potential to produce higher-quality output than individuals working alone, due to the pooling of resources, information, and skills. Yet social psychologists have determined that groups rarely harness this potential. This thesis proposes that technology in face-to-face settings can be used to address the social factors that have damaging influence on group decision-making processes. While there is much work in the area of collaborative software and groupware, this work differentiates itself with its specific aim to influence the way a group shares information without mediating the group's communication. By presenting visualizations to the group of individual levels of participation and turn-taking behavior, the technology aims to augment the group's communication ability, by making it more aware of imbalances. A series of dynamic displays positioned peripherally to a discussion were developed and used by a variety of groups during face-to-face meetings. Both observational and experimental results indicate that these displays influence individual participation levels and the process of information sharing used during a decision-making discussion. A display revealing real-time participation levels caused those at the highest levels of participation to decrease the amount they spoke. Viewing a visualization of previous turn-taking patterns caused those who spoke the least to increase the amount they spoke in a subsequent discussion; real-time feedback did not produce this change. Additionally, after reviewing their turn-taking patterns, groups altered their information-sharing strategies.
(cont.) For groups that had poor sharing strategies on an initial task, this change improved their ability to share information related to the decision; for those who did not need intervention, feedback on turn-taking was not beneficial for their subsequent information sharing. The central finding of this research is that displays of social information, viewed during or after a meeting, bring about changes in a group's communication style, highlighting the potential for such displays to improve real-world decision-making.
by Joan Morris DiMicco.
Ph.D.
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Cano-Viktorsson, Carlos. "Social Media and the Networked Self in Everyday Life." Thesis, Stockholms universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-143415.
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Internet has become increasingly ubiquitous and with the introduction of Web 2.0 technologies and concepts it has almost become second nature for many Internet users. This study attempts to view the “social life” of this “new” online environment through its current manifestation in the form of the popular social networking site Facebook. It argues that Facebook has become a tool for the management of one's self both online and offline and that people's reflexive relation to their self-identity is made visible through their engagement with this social media. How such a new form of social media incorporates itself into everyday life but also how the media acts as an extension of the reflexive self has been the main focus of this study.
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Hedstrom, Alexander E. "Dynamic interaction between media use and caloric intake." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1578004183215134.
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Væver, Kronborg Katja. "Transparency on Corporate Websites and Social Media During Crises : A Rhetorical and Semiotic Analysis on the Rhetorical Constructions of Transparency Online." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36385.
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This research paper is examining how corporations can create a rhetorical construction of transparency on digital platforms in order to make their communication appear transparent during a crisis. Crisis communication theory and theories of rhetoric and transparency have been used in order to analyse the crises situations and the linguistic means used in crisis related messages. By using the methods of semiotics and digital rhetoric, an analytical framework was developed to be able to analyse the level of both the rhetorical construction of transparency as well as the actual transparency by identifying what information has been disclosed and what has been withheld. The two companies used for the analysis were Toyota and Samsung, who both experienced a crisis in 2016. It was found that the two companies used different strategies in their crisis communication, in which Toyota came across as the best prepared corporation in times of crises due to a clearer reaction, which was not changed. Both corporations managed to construct a level of transparency through their use of language, however, some information was found to have been withheld, causing the actual transparency to be of a lower degree than the constructed transparency. Thus, by using language in certain ways, corporations are able to convince their stakeholders that they are transparent while being able to withhold different information that could prove valuable to some groups of stakeholders.
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Oxborn, Julia. "Det sociala ansvaret : En etnografisk fallstudie kring högskolestuderandes upplevelser av social interaktion på Facebook i jämförelse med den fysiska världen." Thesis, Högskolan i Gävle, Ämnesavdelningen för filmvetenskap, historia, litteraturvetenskap, medie- och kommunikationsvetenskap och statsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24762.
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Denna studie är en kvalitativ studie baserad på ett jämförande, tolkande och sociologiskt perspektiv med fokus på medieanvändning samt social interaktion. Syftet är att se hur högskolestudenter upplever social interaktion på Facebook i jämförelse med den fysiska världen. Metod och tillvägagångssätt är i huvudsak en reflexiv intervjumetod. Materialet för studien består av sex inspelade och transkriberade intervjuer med universitetsstudenter i åldrarna 19 till 38 år. Anledningen till att göra en social interaktionsstudie på Facebook är att vi idag behöver kunskap om våra handlingar och beteenden online. Slutsatsen är att social interaktion på Facebook uppfattas som ett komplement till den fysiska världen. Det kan värderas annorlunda men anses fortfarande vara en uppenbar tillgång i det sociala livet idag.This study is a qualitative study based on a comparative, interpretative and sociological perspective, with a focus on media use and social interaction The purpose is to see how university students experience social interaction on Facebook in comparison with the physical world. Method and approach is essentially a reflexive interview method. The material for the study consists of six recorded and transcribed interviews with universitystudents in the ages 19 to 38. The reason to do a social interaction study on Facebook is because we need knowledge about our actions and behavior online. The conclusion is that social interaction on Facebook is perceived as a complement to the physical world. It can be valued differently but is still considered to be an obvious asset in social life today.
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Albornoz, Arbieto Claudia Samanta. "La interrelación de youtubers peruanos con sus seguidores en Youtube: Caso del vlogger Kenrovlogs." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653159.
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El presente trabajo analiza al youtuber e influencer Kenrovlogs con la finalidad de explicar las interacciones con sus seguidores en Youtube e Instagram. Se describirán las características narrativas de sus videos que funcionan como detonante de las interacciones con sus fans, se explicarán las formas de interacción digital que surgen entre él y sus seguidores a partir de la publicación de estos vlogs; finalmente se identificará el perfil de los usuarios peruanos que consumen y se fidelizan a sus vlogs. La investigación sigue un diseño cualitativo, se empleará la técnica de entrevista semiestructurada al youtuber Kenrovlogs, realizando preguntas abiertas sobre su canal, sus vlogs, su personaje y la interacción que tiene con sus seguidores. Asimismo, se realizará un análisis de contenido de los vlogs del mencionado youtuber, estableciendo categorías por temática, tales como “familia”, “amigos” y “k-pop”. El contenido ha sido seleccionado en base a la cantidad de visualizaciones, revisándose los 5 videos más vistos respecto a cada temática, en total 15 videos serán analizados. Por último, se empleará la técnica del focus group aplicada en fans, seleccionadas por su medio a alto nivel de interacción con el youtuber y su participación en el club de fans.This paper analyzes the youtuber and influencer Kenrovlogs in order to explain the interactions with his followers on YouTube and Instagram. The narrative characteristics of his videos that act as a trigger for interactions with his fans will be described, the forms of digital interaction that arise between him and his followers from the publication of these vlogs will be explained and the profile of the Peruvian users who consume his vlogs will be identified. The research follows a qualitative design, a semi-structured interview technique will be used with Kenrovlogs, asking open-ended questions about his channel, his vlogs, his character and the interaction he has with his followers. Also a content analysis of the vlogs of the mentioned youtuber will be carried out, establishing categories by theme, such as "family", "friends" and "k-pop". The content has been selected based on the number of views, reviewing the 5 most viewed videos on each theme, in total 15 videos will be analyzed. Finally, a focus group technique applied to fans will be used, selected for their high level of interaction with the youtuber and their participation in the fan club.
Trabajo de investigación
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Casey, S. "Tagging amongst friends : an exploration of social media exchange on mobile devices." Thesis, University of Lincoln, 2011. http://eprints.lincoln.ac.uk/4924/.
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Mobile social software tools have great potential in transforming the way users communicate on the move, by augmenting their everyday environment with pertinent information from their online social networks. A fundamental aspect to the success of these tools is in developing an understanding of their emergent real-world use and also the aspirations of users; this thesis focuses on investigating one facet of this: the exchange of social media. To facilitate this investigation, three mobile social tools have been developed for use on locationaware smartphone handsets. The first is an exploratory social game, 'Gophers' that utilises task oriented gameplay, social agents and GSM cell positioning to create an engaging ecosystem in which users create and exchange geotagged social media. Supplementing this is a pair of social awareness and tagging services that integrate with a user's existing online social network; the 'ItchyFeet' service uses GPS positioning to allow the user and their social network peers to collaboratively build a landscape of socially important geotagged locations, which are used as indicators of a user's context on their Facebook profile; likewise 'MobiClouds' revisits this concept by exploring the novel concept of Bluetooth 'people tagging' to facilitate the creation of tags that are more indicative of users' social surroundings. The thesis reports on findings from formal trials of these technologies, using groups of volunteer social network users based around the city of Lincoln, UK, where the incorporation of daily diaries, interviews and automated logging precisely monitored application use. Through analysis of trial data, a guide for designers of future mobile social tools has been devised and the factors that typically influence users when creating tags are identified. The thesis makes a number of further contributions to the area. Firstly, it identifies the natural desire of users to update their status whilst mobile; a practice recently popularised by commercial 'check in' services. It also explores the overarching narratives that developed over time, which formed an integral part of the tagging process and augmented social media with a higher level meaning. Finally, it reveals how social media is affected by the tag positioning method selected and also by personal circumstances, such as the proximity of social peers.
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Green, Olander Elin. "En social kommun? : En fallstudie om Luleå kommuns interaktion med medborgare i sociala medier." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-314101.
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Det förändrade medielandskapet i Sverige innebär att myndigheter måste hitta nya vägar för att nå allmänheten. Samtidigt visar statliga utredningar att medborgarnas delaktighet i demokratin bör ökas. Syftet med denna kandidatuppsats är att undersöka på vilket sätt kommuner kan interagera med medborgare i åldern 18–45 på sociala medier, samt om interaktionen kan öka medborgarnas delaktighet i samhället. Uppsatsen utgörs av en fallstudie av Luleå kommuns kommunikation i sociala medier, och undersöker både kommunens och medborgarnas perspektiv. Den övergripande forskningsfrågan är: ”Kan en kommun öka medborgarnas delaktighet i det lokala samhället genom interaktion i sociala medier?”. Uppsatsens teoretiska ramverk utgörs av Ines Mergels (2013a) teori om myndigheters användning av sociala medier, samt Jesper Strömbecks (2004) resonemang om deltagardemokrati. Metoden består av två informantintervjuer med anställda på Luleå kommuns kommunikationskontor, samt en enkätundersökning riktad till kommunmedborgare i åldern 18–45, där 106 svar inkom. Uppsatsens huvudsakliga resultat är att kommunen främst använder sociala medier för att sprida information och öka sin tillgänglighet, snarare än att interagera med medborgare. Medborgarna är mycket positiva till att kommunen använder sociala medier för att sprida information. I dagsläget är det inte särskilt troligt att medborgarna skulle interagera med kommunen för att utöva inflytande över kommunala frågor på sociala medier, även om de i hög grad är positiva till idén om att Luleå kommun vill skapa dialog och be om deras åsikter via sociala medier. På grund av att kommunens sociala medier hålls politiskt neutrala, och eftersom medborgarna inte är särskilt intresserade av att utöva inflytande över kommunala frågor på sociala medier, kan medborgarnas delaktighet i det lokala samhället i mycket låg grad ökas genom interaktion med kommunen i sociala medier.
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Largent, Julia E. "Documentary Dialogues: Establishing a Conceptual Framework for Analyzing Documentary Fandom-Filmmaker Social Media Interaction." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1497547704340843.
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Book, Jonathan, Jesper Lindahl, and Emanuel Nergård. "Antecedents of positive word-of-mouth on social media." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19111.
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Word-of-mouth is positive or negative communication between customers. Word-of-mouth has been recognized as an effectiveand credible marketing source but stillrecognizedas the least understood marketing strategy. The, for companies actuable, elements of quality, interaction and service recovery are argued to influence satisfaction and word-of-mouthin general while their effect onword-of-mouth onsocial mediais not known. Facebook is the biggest social media today and itfacilitates communicationbetween users. The messages are spread among friends and thus perceived by the receiver as trustworthysince it is not of commercial nature. The reasons whyword-of-mouth are spread on social media were investigated throughFacebook. Bymappingthe antecedents of positive word-of-mouthon social mediaitis also possible to guideline relationship marketingsince satisfaction is connected to both relationship marketing and word-of-mouth. Hence, the purpose of this study wasto examinethe impact of the relationship marketing elements quality, interaction and service recovery for triggering positiveword-of-mouth on social media. 272 respondents, who historically had written positive comments about companies on Facebook, answered a questionnaire. The results showed that qualityhad the highest impact on satisfaction. The relationship marketing element qualitywas confirmed to have an impact onword-of-mouth on social media. It wasalso shown that interaction has the highest potential to be a word-of-mouth trigger on social media if the customer perceivedthat it was performed at a good or better than expected level of the elementstested. The relationship marketing element interaction can therefore be seen as a very important aspect fortriggeringword-of-mouth on social media. The relationship marketing element service recovery is supported as an important aspect for triggering word-of-mouth on social mediaas well.The better relationship marketing is performed the more satisfaction will be triggered,which in turn will lead to word-of-mouth on social media.
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Kory-Westlund, Jacqueline M. (Jacqueline Marie). "Relational AI : creating long-term interpersonal interaction, rapport, and relationships with social robots." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/123627.
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Thesis: Ph. D., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2019Cataloged from PDF version of thesis.
Includes bibliographical references (pages 266-294).
Children are now growing up with Al-enabled, socially interactive technology. As such, we need to deeply understand how children perceive, interact, and relate to this kind of technology, especially given the many ethical concerns that arise in the context of human-machine interactions, most of which are most contentious with children. To this end, I explore questions about young children's interactions and relationships with one such technology--social robots-during language learning activities. Language learning is a ripe area for exploring these questions because of the social, interactive, interpersonal nature of the activity. In addition, literacy, language, and interpersonal skills are some of the most important skills any child will learn, as they can greatly impact children's later educational and life success.
Through a series of 9 empirical child-robot interaction studies with 347 children and using both teleoperated and autonomous robots, I establish the role of social robots as relational technology-that is, technology that can build long-term, social-emotional relationships with users. I hypothesize that a key aspect of why social robots can benefit children's learning is their social and relational nature. To that end, I demonstrate the capabilities of social robots as learning companions for young children that afford opportunities for social engagement and reciprocal interaction, particularly peer-to-peer mirroring. I discuss how we can understand children's conceptualizations of social robots as relational agents and measure children's relationships over time. I introduce the term relational AI to refer to autonomous relational technologies.
I develop a computational relational Al system to examine how using relational Al in a social robot can impact child-robot learning interactions. Through testing the autonomous system in a longitudinal study with 49 children, I explore connections between children's relationship and rapport with the robot and their engagement and learning. I discuss the ethical use and design implications of relational AL. I show that relational AI is a new, powerful educational tool, unlike any other existing technology, that we can leverage to support children's early education and development.
"Supported by a MIT Media Lab Learning Innovation Fellowship, and by the National Science Foundation (NSF) under Grants CCF-1 3 89 86, IIS-1122886, IIS-11228 4 5, IIS-112308 5 , IIS-1523118, and Graduate Research Fellowship Grant No. 1122374"--Page 6
by Jacqueline M. Kory-Westlund.
Ph. D.
Ph.D. Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences
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Amoor, Pour Sepehr. "Designing finger touch gestures for affective and expressive interaction on mobile social networking sites." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-171944.
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This thesis project is an interaction design study, which studies how finger touch gestures can be used as expressive alternatives to text comments on social networking sites. In the study qualitative research methods and a user-centred approach are used. The study collects literature on how emotion is modeled in Human-computer Interaction and how emotion can be expressed through touch. The popular social networking site Facebook is used as a case study of user behavior on social networking sites and as a starting point for the design of the interaction. A user study was conducted with two participants with much experience of the mobile Facebook application. The results of the study are five design ideas that are based on previous in the research area and from feedback from the participants of the user study. The interaction of two of the design ideas were developed into simple web prototypes to see if the functionality could be implemented. This thesis project is an exploratory beginning on the use of finger touch gestures for expression of emotions social networking sites. These design ideas will have to be developed into usable prototypes and tested with users in future research.
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SUNDERHAUS, NATHAN ALLEN. "URBAN MEDIATION: NEW MEDIA ART AND THE CITY." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148071505.
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Schlegel, Thomas. "Ubiquitäre Systeme: Ausgewählte Studentische Seminar-Arbeiten (Wintersemester 2010/2011 - Wintersemester 2013/2014)." Technische Universität Dresden, 2014. https://tud.qucosa.de/id/qucosa%3A28345.
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Die vorliegende Sammlung ausgewählter Seminararbeiten zu aktuellen Themen aus dem Bereich des Software Engineering ubiquitärer Systeme bietet einen detaillierten Überblick über die zentralen Aspekte dieses spannenden Forschungsfelds. Im ersten Themenkomplex werden zunächst die vielfältigen Interaktionstechnologien und -möglichkeiten ubiquitärer Systeme vorgestellt. Dies umfasst unter anderem Beiträge zu multimodaler Interaktion, Augmented Reality, RFID und ubiquitären Lernumgebungen. Der inhaltliche Fokus der beiden nachfolgenden Abschnitte liegt auf Kontextsensitivität, Adaptivität und intelligenten Umgebungen sowie auf den hierdurch entstehenden Herausforderungen für existierende Softwareentwicklungsmodelle und Evaluationsmethoden interaktiver ubiquitärer Systeme. Einen weiteren Schwerpunkt bilden die Technologien und Prozesse in cyber-physikalischen Systemen, welche in verschiedenen Arbeiten zum Themenbereich Smart Home und Ambient Assisted Living näher beleuchtet werden. Abschließend werden mit Beiträgen zur Integration sozialer Medien, Personalisierung und Privacy weitere nutzerspezifische Aspekte ubiquitärer Systeme vorgestellt.:Vorwort und Einleitung (Jun.-Prof. Dr. Thomas Schlegel) 3
Management Summary: Inhalt dieses Bands 5
1. Interaktion in ubiquitären Systemen: Methoden, Geräte, Schüsseltechnologien 9
Neue Interaktionsmethoden und –geräte (Martin Schrader, WS 10/11)
Augmented Reality – Interaktion und Darstellung mit realen Objekten
(Florian Weidner, WS 12/13)
Ubiquitäre Lernumgebungen (Patrick Rütz, SS 12)
Multimodale Interaktion in ubiquitären Systemen (Fabian Prager, SS 12)
Möglichkeiten der Mehrgeräte-Interaktion (Peter Heisig, SS 13)
Objekterkennung in ubiquitären Systemen (Ellen Wieland, SS 12)
2. Kontextbasierte ubiquitäre Systeme 64
Interaktionskontext in ubiquitären Systemen (Anton Augsburg, SS 12)
Erklärungskomponenten für kontextsensitive Umgebungen (Dániel Sulyok, WS 12/13)
Kontextadaptive Semantische Suche (Marco Strietzel, WS 13/14)
3. Entwicklung und Evaluation interaktiver ubiquitärer Systeme 90
Softwareentwicklungsprozesse für ubiquitäre Systeme (Axel Pötzsch, WS 10/11)
User Interface Description Languages für ubiquitäre Systeme (Johannes Kestel, WS 10/11)
Evaluationstechniken für ubiquitäre User Interfaces (Tom Horak, WS 13/14)
Evaluation von Benutzerinteraktion im Ambient Assisted Living (Eva Morawitz, WS 13/14)
4. Cyber-Physical Systems (CPS) 132
Complex Event Processing für Cyberphysikalische Systeme (Nico Schertler, WS 12/13)
Techniken zum verteilten Monitoring von ubiquitären Systemen (Robin Wieruch, SS 13)
5. Cyber-Physical Systems am Beispiel Smart Home/AAL 153
Modelle zur Auswertung von Situationen im Ambient Assisted Living (Katja Lebus, SS 12)
Vorstellung von Aktivitäts-Klassifikatoren im Ambient Assisted Living (Nicole Filz, WS 13/14)
Erkennung des aktuellen Raumes durch Auswertung bereits vorhandener Informationen (Kevin Seppelt, WS 12/13)
6. Der Nutzer in ubiquitären und sozialen Systemen 180
Integration sozialer Netzwerke und Services in den öffentlichen Personennahverkehr (Maximilian Hartig, SS 13)
Repräsentation eines Nutzers in verteilten ubiquitären Systemen (Shirin Mosadegh, SS 12)
Privacy in ubiquitären Assistenzsystemen (Jonas Schulz, WS 12/13)This collection of selected term papers on current issues of software engineering of ubiquitous systems provides a detailed overview of the key aspects of this exciting research field. The first part is dedicated to the diverse interaction technologies and the new possibilities for users to interact with ubiquitous systems. Among others, this includes multimodal interaction, augmented reality, RFID and ubiquitous learning environments. The main focus of the subsequent two sections is on context awareness, adaptive systems and intelligent environments as well as the resulting challenges for existing software development models and the methods to evaluate interactive ubiquitous systems. A further main emphasis is on the technologies and processes in Cyber-Physical Systems, which are examined in various papers on the subject of smart homes and Ambient Assisted Living. The closing contributions address other user-specific aspects of ubiquitous systems like social media integration, personalization of software systems and privacy aspects.:Vorwort und Einleitung (Jun.-Prof. Dr. Thomas Schlegel) 3 Management Summary: Inhalt dieses Bands 5 1. Interaktion in ubiquitären Systemen: Methoden, Geräte, Schüsseltechnologien 9 Neue Interaktionsmethoden und –geräte (Martin Schrader, WS 10/11) Augmented Reality – Interaktion und Darstellung mit realen Objekten (Florian Weidner, WS 12/13) Ubiquitäre Lernumgebungen (Patrick Rütz, SS 12) Multimodale Interaktion in ubiquitären Systemen (Fabian Prager, SS 12) Möglichkeiten der Mehrgeräte-Interaktion (Peter Heisig, SS 13) Objekterkennung in ubiquitären Systemen (Ellen Wieland, SS 12) 2. Kontextbasierte ubiquitäre Systeme 64 Interaktionskontext in ubiquitären Systemen (Anton Augsburg, SS 12) Erklärungskomponenten für kontextsensitive Umgebungen (Dániel Sulyok, WS 12/13) Kontextadaptive Semantische Suche (Marco Strietzel, WS 13/14) 3. Entwicklung und Evaluation interaktiver ubiquitärer Systeme 90 Softwareentwicklungsprozesse für ubiquitäre Systeme (Axel Pötzsch, WS 10/11) User Interface Description Languages für ubiquitäre Systeme (Johannes Kestel, WS 10/11) Evaluationstechniken für ubiquitäre User Interfaces (Tom Horak, WS 13/14) Evaluation von Benutzerinteraktion im Ambient Assisted Living (Eva Morawitz, WS 13/14) 4. Cyber-Physical Systems (CPS) 132 Complex Event Processing für Cyberphysikalische Systeme (Nico Schertler, WS 12/13) Techniken zum verteilten Monitoring von ubiquitären Systemen (Robin Wieruch, SS 13) 5. Cyber-Physical Systems am Beispiel Smart Home/AAL 153 Modelle zur Auswertung von Situationen im Ambient Assisted Living (Katja Lebus, SS 12) Vorstellung von Aktivitäts-Klassifikatoren im Ambient Assisted Living (Nicole Filz, WS 13/14) Erkennung des aktuellen Raumes durch Auswertung bereits vorhandener Informationen (Kevin Seppelt, WS 12/13) 6. Der Nutzer in ubiquitären und sozialen Systemen 180 Integration sozialer Netzwerke und Services in den öffentlichen Personennahverkehr (Maximilian Hartig, SS 13) Repräsentation eines Nutzers in verteilten ubiquitären Systemen (Shirin Mosadegh, SS 12) Privacy in ubiquitären Assistenzsystemen (Jonas Schulz, WS 12/13)
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Abeza, Gashaw. "Social Media in Relationship Marketing: The Professional Sport Context." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35373.
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The purpose of this thesis is to investigate the use of social media (SM) as a relationship marketing tool (RM) in the context of professional sport in North America. The specific objectives are (i) to explore the use of social media in meeting relationship marketing goals within the context of professional sport, (ii) to explore how professional sport teams’ managers see the opportunities of social media in meeting relationship marketing goals, (iii) to explore how professional sport teams’ managers see the challenges of social media in meeting relationship marketing goals, and (iv) to examine the benefits of social media, if any, in enhancing long-term relationships with their favourite sport team from the perspective of fans of professional sport teams. Guided by a pragmatist philosophical worldview, the project adopted a multi-domain qualitative research approach. The multi-domain approach reflects the three data sources (i.e., the medium-SM platform, organization-professional teams, and consumers-sport fans). Putting an individual emphasis on each of these three data sources, three different but interrelated studies are conducted to accomplish the overall purpose of the dissertation using an article-based format.
The first study, guided by the relationship marketing theoretical framework, adopted a netnographic method to investigate professional sport teams’ use of Twitter as an RM tool. Specifically, the study focused on the three core components of RM: communication, interaction, and value. The netnography is based on data gathered from the official Twitter account of 20 professional sport teams from the four major leagues from August 1, 2015 to February 29, 2016. Results outline seven emergent communication types, six interaction practices, and ten values (co)created by the teams or/and fans. Theoretical and practical implications, as well as impetus for future research are identified.
The second study aimed at obtaining a first-hand and an in-depth understanding of the role, opportunities, and challenges of SM in meeting RM goals from the perspective of senior managers of professional sport teams. For this purpose, semi-structured interviews were conducted with 26 managers from the four major leagues professional sport teams in North America. Results outline the platforms adopted, six intended objectives, seven opportunities and seven challenges of SM as an RM medium. A list of theoretical and practical implications, and impetus for future research is provided.
The purpose of the third study was to first gain an empirically supported understanding of the role and benefits of SM as an RM tool from the perspective of professional sport fans and, following that, to identify, specify, verify, and refine the emergent benefits. The study employed an adaptation of the focus group method, dubbed the ‘sequential funnel-based focus group’, which is a multiphase, step-wise version of the established method. The sequential funnel-based focus group is conceptualized, developed, described, and used in this work as a research method. The adaptation allowed the identification of benefits of SM as a medium that enhances long-term relationships through a series of funnel-based focus group discussions in three sequential phases. A total of 10 focus groups with 81 participants took part in the study. The work identified seven major benefits (and 15 sub-categories of benefits) that fans see as opportunities presented by SM as a medium to enhance long-term relationship with their team. Theoretical contributions, practical recommendations, and directions for future research are provided.
The findings from the three studies are integrated to construct a multi-dimensionally informed and comprehensive understanding of the use of SM in RM in professional sport. In general, data gathered from the perspective of the three domains (i.e., medium/SM platform, organizational/ professional teams, and consumers/sport fans) informed that SM is providing new directions to RM, making it an effective and affordable channel in realizing RM goals in professional sport context. The thesis also produced empirical evidence of the opportunities that SM presents and the challenges that it poses in terms of meeting RM goals in the context of professional sport. Informed by the studies data, the dissertation also extended Grönroos’s (2004) RM process model through the lens of SM in professional sport context. Contributions to scholarship, practical recommendations, directions for future research, and the limitations of the dissertation are provided.
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Vieira, Nádia Carola de Gouveia. "Estudo comparativo da utilização de social media nas instituições de ensino superior." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10659.
Full textAbstract:
Mestrado em MarketingHoje em dia a revolução digital é uma das responsáveis por grandes alterações na forma de comunicação e interação entre os seres humanos e qualquer entidade pública ou privada. A internet tem crescido substancialmente e isso tem contribuindo para a disseminação de conceitos como Social Media, Redes Sociais e Facebook, que permitem a interação entre pessoas e entidades de forma constante. O presente Trabalho Final de Mestrado tem como intuito compreender como o Social Media, em específico o Facebook, tem vindo a ser utilizado pelas instituições de ensino superior, a nível nacional e internacional, como uma ferramenta de comunicação com o seu público-alvo. O estudo realizado depende da compreensão de conceitos relacionados com a temática do Social Media, como a Tipologia do Social Media, a Esfera de Influência, Tipologia de Envolvimento e Métricas de Análise. De forma a dar resposta ao grande objetivo do trabalho, foi realizado um estudo comparativo da utilização do Social Media em cerca de 40 instituições de ensino superior, a nível nacional e internacional, de áreas de ensino distintas (Economia e Gestão, Engenharia e Tecnologia, Ciências Naturais e da Saúde e Ciências Sociais e Humanas). A análise foi feita num período de um mês e a recolha dos dados foi realizada através da ferramenta métrica Simply Measured. Através do estudo foi possível compreender que existem diferenças no nível de interatividade e envolvimento no Facebook das instituições de educação a nível internacional e nacional para com o seu público-alvo.
Nowadays, the digital revolution is responsible for big changes in communication and interaction between humans and any public or private entity. The Internet use has grown substantially, and that has contributed to the promulgation of concepts such as Social Media, Social Networks and Facebook, which allow the constant interaction between people and entities. This Masters Final Work intends to understand how social media, in particular Facebook, is being used by higher education institutions, in a nationally and internationally way, as a communication tool with their target. The study aims to understand concepts related to the topic of Social Media, such as Type of Social Media, the Sphere of Influence, Type of Engagement and KPI's. In order to answer the main objective it was carried out a comparative study of the use of Social Media in 40 higher education institutions, both national and international, in different educational areas (Economics and Management, Engineering and Technology, Natural Sciences and Health and Social Sciences). The analysis was done in a period of one month and the data collection was performed by the measuring tool Simply Measured. Through the study, it's visible that there are differences in the level of interaction and engagement performed on Facebook in higher education institutions at an international and national level.