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Journal articles on the topic 'Social media interactions'
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Hall, Jeffrey A. "When is social media use social interaction? Defining mediated social interaction." New Media & Society 20, no. 1 (July 28, 2016): 162–79. http://dx.doi.org/10.1177/1461444816660782.
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This investigation explores the question, when is social media use social interaction? The results of three studies indicated that social media use was rarely considered social interaction. After using social media for 5 or 10 minutes, Study 1 ( N = 116) demonstrated that infrequent, directed social media behavior (e.g. chatting, commenting) predicted having a social interaction and feeling related. Study 2 ( N = 197) used event sampling to examine participants’ social interactions with friends ( n = 2388) and found 96.5% of social interactions did not take place on social media. Study 3 ( N = 54) used experience sampling to record participants’ experiences over 5 days ( n = 1332). Social media use and social interaction occasionally co-occurred, but only 2% of social interactions took place through social media. Social interactions through social media were usually talk-focused, one-on-one exchanges with closer relational partners, and rarely undifferentiated, broadcasted, or passively consumed information shared with acquaintances.
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Baym, Nancy K., Yan Bing Zhang, and Mei-Chen Lin. "Social Interactions Across Media." New Media & Society 6, no. 3 (June 2004): 299–318. http://dx.doi.org/10.1177/1461444804041438.
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Popov, E. V., O. V. Komarova, and V. L. Simonova. "Using Social Media and Messengers for Social Interactions." Economics and Management 26, no. 12 (February 10, 2021): 1284–96. http://dx.doi.org/10.35854/1998-1627-2020-12-1284-1296.
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Gusdernawati, Aulia, and Widiyanto. "The role of family and social media in athlete social interactions." Journal Sport Area 6, no. 2 (July 20, 2021): 130–39. http://dx.doi.org/10.25299/sportarea.2021.vol6(2).6347.
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Social interaction is an inseparable part of human life, including an athlete, because literally, humans are social creatures. Social interactions carried out in society can be influenced by other factors such as family and social media. This study aims to determine how many roles out social media both on the social interaction of athletes. This research is quantitative research with the instrument used is a questionnaire. The population in this study was 70 National athletes from Riau Province. The analysis technique used is descriptive quantitative in the form of a percentage. The results revealed that the family has a good role with a value of 32.86%, while social media does not have enough roles with a percentage obtained of 40% and for both family and social media have a sufficient role of 34.29%. Social media and family have an adequate role for athletes in social interaction. This study has several limitations including the limited area and scope of research subjects.
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Linke, Knut, and Torben Friedrich. "Analysis of B-2-C Social Media Communication in Germany." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 3 (2018): 23–31. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.33.3002.
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In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction, the used and targeted social network functionalities and the behavior of the companies selected. The selection of social media accounts for the research included companies which are currently member from the stock market indices DAX and MDAX, additional online and offline retail business, successful German sports clubs, celebrities and others businesses. Also and to be sure to evaluate high-class social media marketing, the German social media award winners from 2015-2017 were analyzed. Out of the results of those two analyses, the results were derivate. The results display different usage approaches between the researched networks and the business fields. As result of the research, several contexts approaches for social media posts are defined. The results contain suggestions for the standardization of those contexts and the different approaches how functions from social networks can be used for user interactions. That includes the targeted reactions and standardized reactions of user interactions.
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Halston, Abby, Darren Iwamoto, Michael Junker, and Hans Chun. "Social Media and Loneliness." International Journal of Psychological Studies 11, no. 3 (July 13, 2019): 27. http://dx.doi.org/10.5539/ijps.v11n3p27.
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Particularly to the younger Millennials and Generation Z, it appears as if social networking sites (SNS) is coming to the point of replacing normal social interactions and removing much of the personal aspects out of socialization. With the Internet literally being able to move at the speed of light, face-to-face interactions appear to be slowly in decline. As a highly social species, humans require interaction to maintain a healthy psychological state. This research has been conducted to analyze the level of loneliness and the level of SNS use with the intent of reinvestigating previous research on the correlations of SNS and loneliness with a more diverse demographic sample. In addition, this study has been designed to see if high usage of specific platforms has an increased likelihood to be related with loneliness. This research has been conducted by means of an anonymous survey of college students at a university in the Pacific to determine the amount of time spent on SNS, activities conducted while utilizing SNS, the priorities placed, and other information in regards to SNS usage. Inquiry was also conducted in analyzing how interpersonal relationships are related to or affected by SNS. This has been combined with the revised UCLA loneliness scale to determine if there is a correlation between SNS use, specific platform use, and loneliness. While previous similar studies have been conducted, the two primary differences are the diversity in the demographics available to be surveyed and the attempt at identifying if a specific platform is more likely to be related with loneliness.
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Rajeswarao, D., A. Hari Priya, and P. V.S. Nikhileswar. "Social interaction assistant: social interactions for individuals with visual impairments." International Journal of Engineering & Technology 7, no. 2.20 (April 18, 2018): 78. http://dx.doi.org/10.14419/ijet.v7i2.20.11758.
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Effectively inside an intelligent setting is a fundamental need for proficient satisfaction and in addition individual achievement. People with visual weakness confront broad requesting circumstances in social dispatch, which if unmitigated social interaction is a critical factor of human delight in. The capacity to connect with others and talk, can likewise cause long lasting requirements for sizable social and money related help. Tragically, these days' media innovations to a great extent oblige the requirements of the "proficient" people, bringing about arrangements that for the most part meet the desires of that group. People with inabilities (which incorporates obvious disability) have in expansive part been missing inside the design procedure, and must adjust (consistently unsuccessfully) to accessible arrangements. On this paper, we advocate a social interchange partner for the individuals who are visually impaired or outwardly disabled, utilizing the viola jones confront recognition system fusing novel commitments additionally, individuals with visual weaknesses frequently have specific necessities that require a customized, versatile strategy to sight and sound registering. to manage this undertaking, our proposed arrangements region accentuation on understanding the man or lady shopper's needs, anticipations and adjustments toward outlining, developing and sending powerful interactive media arrangements. Our observational outcomes uncover the tremendous limit in the utilization of character focused on sight and sound responses to advance the lives of individuals with inabilities and in this paper we likewise specified the question recognition additionally where it is utilized for the outwardly debilitated for the route reason. The primary goal of this paper is to distinguish the face in the pictures and furthermore identify the articles utilizing the viola-jones calculation.
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Madouni, Ali. "The Social Interaction in Virtual Media." Technium Social Sciences Journal 11 (September 3, 2020): 417–26. http://dx.doi.org/10.47577/tssj.v11i1.1605.
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As the virtual media emerged and disseminated immensely ;specifically in the last ten years of the twenty-first Century, throughinnumerable channels and virtually broadcasting pages, as strong equivalentlyas the traditional mass media in almost life critical domains and areas ; as aresult and feature of the technological progress. The technology of the twenty-first Century gave to hands a wide reach and availability of information, itallows people and communities to participate even in producing and makinginfluential public opinions towards local and international issues and topical; asways of social interaction behind devices screens. Technology and changescreate a sort of circumstantial adaptation which did not exist before.Furthermore and notably, the traditional mass media amid this advance; theyspecify regular corners and a considerable space for the virtual interactions ofintellectual and popular society categories ; through the worldwide knownmedia and interactive gates. and they give an increasing as well remarkableconcern, and sometimes they are used as a referential and reliable base to thesesocial interactions. Through this paper, we intended to spotlight on theinteractive role of society in the virtual media, additionally, to expose to whatextent can the virtually-made public opinions as well interactions can affect thestatements and decisions in reality, on local and wider levels..
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Yuksel, Mujde, and Lauren I. Labrecque. "“Digital buddies”: parasocial interactions in social media." Journal of Research in Interactive Marketing 10, no. 4 (October 10, 2016): 305–20. http://dx.doi.org/10.1108/jrim-03-2016-0023.
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Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.
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Yohanna, Anna. "The influence of social media on social interactions among students." Indonesian Journal of Social Sciences 12, no. 2 (October 31, 2020): 34. http://dx.doi.org/10.20473/ijss.v12i2.22907.
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Nowadays, students cannot be separated from social media. Every student can have many accounts of social media. Social media itself is one of the students' primary needs, but social media has a significant impact. The purpose of this study is that researchers want to see the positive and negative impacts of social media on the social interactions of its users. Researchers used a qualitative type with a purposive method. Researchers conducted interviews with fourteen students of the Faculty of Social and Political Sciences, Universitas Airlangga. This study indicates that students' social media has positive and negative impacts on students' social interactions with their environment. One of the positive effects of social media is that students get the latest information more easily. Meanwhile, one of the negative impacts is that students become addicted to using social media to not interact with their environment. So, social media positively and negatively influences student interactions at the Faculty of Social and Political Sciences, Universitas Airlangga.
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Koçak, N. Gizem. "Social and Individual Impacts of Social Media and Its Interactions with Traditional Media." International Journal of Communication and Media Science 4, no. 2 (April 25, 2017): 1–7. http://dx.doi.org/10.14445/2349641x/ijcms-v4i2p101.
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Leung, Ricky, Guanghui Dong, Xiaoxia Qin, and Shao Lin. "Capturing Parent–Child Interactions With Social Media." Psychological Reports 118, no. 3 (May 15, 2016): 710–13. http://dx.doi.org/10.1177/0033294116648363.
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Zhang et al. conducted a qualitative study of children presented with 19 parental structuring behaviors of parental control and were asked to attribute the parent’s intent behind the behaviors. The authors developed several conceptual categories, “parent-centered,” “child-centered,” or “social” interests. Here, we describe how their 12 propositions could be empirically tested in further studies using social media.
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Johansson, Marjut. "Participation in Public and Social Media Interactions." Journal of Pragmatics 98 (June 2016): 54–56. http://dx.doi.org/10.1016/j.pragma.2016.01.013.
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Sabry, Khaled. "Sharing and learning interactions: social media perspective." International Journal of Innovation and Learning 16, no. 3 (2014): 291. http://dx.doi.org/10.1504/ijil.2014.064731.
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Grabowicz, Przemyslaw A., José J. Ramasco, Bruno Gonçalves, and Víctor M. Eguíluz. "Entangling Mobility and Interactions in Social Media." PLoS ONE 9, no. 3 (March 20, 2014): e92196. http://dx.doi.org/10.1371/journal.pone.0092196.
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Carraway, Leslie N., and B. J. Verts. "Social responsibility through interactions with the media." Science and Engineering Ethics 4, no. 4 (December 1998): 397–99. http://dx.doi.org/10.1007/s11948-998-0034-x.
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Raji, Ridwan Adetunji, Olawale Abdulgaffar Arikewuyo, Adeyemo Saheed Oladimeji Adeyemi, and Muhammad Ramzan Pahore. "Unveiling Social Gratifications Sought and Obtained from Social Media Utilization." Jurnal The Messenger 12, no. 2 (July 31, 2020): 168. http://dx.doi.org/10.26623/themessenger.v12i2.1818.
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<p class="Default"><em>Going by the proposition of the Uses and Gratifications Theory (UGT), people are motivated to use media by various psychological factors and for obtaining different forms of gratifications. However, as social media continue to play an essential role in shaping the sociability and bridging social connectivity and interactions among its users, therefore, this study seeks to incorporate social influence and social interactions as the social gratification sought in social media utilization, as well as both bonding and bridging social capital as social gratification obtained from social media utilization. An online survey was conducted among 400 users of Instagram </em><em>in Nigeria. </em><em>The data analyzed with PLS-SEM revealed that social influence and social interaction significantly motivate social media utilization. Also, social media utilization is significantly associated with bonding and bridging social capital. Impliedly, this study shows that social media is a social and networking tool which is stimulated by social factors and for achieving social purposes such as getting help, support and community engagements.</em></p>
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Qin, Yufan Sunny. "Fostering brand–consumer interactions in social media: the role of social media uses and gratifications." Journal of Research in Interactive Marketing 14, no. 3 (September 4, 2020): 337–54. http://dx.doi.org/10.1108/jrim-08-2019-0138.
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Purpose An increasing number of brands are using algorithms to embed brand-related content to targeted consumers’ social media pages. This paper aims to analyze how do consumers’ motives of using social media in general influence their potential brand–consumer interactions and the following branding outcomes. To examine this, this study selected Facebook as the social media platform and Nike as the brand to conduct an online survey experiment to examine the effects of social media usage motives on consumers’ interactions with the brand in social media. Design/methodology/approach An online survey experiment using Nike’s Facebook page as the stimuli was conducted to analyze the interactions between consumers and a specific brand’s social media page in a natural setting. Data were collected in the USA via Amazon’s Mechanical Turk (MTurk). Findings This study demonstrated that brand–consumer interactions, both content-consumption and content-contribution intentions, can be fostered by certain motives of using social media: information-seeking and self-identity. This study also suggested that content-consumption behavior has significant associations with consumers’ positive attitudes toward the brand’s social media pages, while content-contribution behavior does not show significant effects. Originality/value This study provides new insights about how consumers’ general motives of social media usage influence their intentions to interact with the brand in social media from two levels (i.e. content-consumption and content-contribution).
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Aw, Eugene Cheng-Xi, and Lauren I. Labrecque. "Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong." Journal of Consumer Marketing 37, no. 7 (September 14, 2020): 895–908. http://dx.doi.org/10.1108/jcm-10-2019-3474.
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Purpose As celebrity endorsements have extended from traditional media to social media, the role of celebrities has been amplified and celebrities have been able to establish unprecedentedly close relationships through interacting with consumers. This study, grounded in the theory of parasocial interactions and celebrity endorsement, aims to propose a framework of antecedents and outcomes of parasocial interactions with celebrities on social media. Design/methodology/approach Using an experimental survey-based approach, this study collected 270 usable responses, and data were analyzed using partial least square structural equation modeling. Findings The study found that parasocial interactions fully mediate the relationship between social media interaction and celebrity attachment, celebrity attachment influences purchase intention directly and indirectly through both cognitive (brand credibility) and affective (brand attractiveness) elements, the need to belong moderates the relationship between social media interaction and parasocial interactions and the need to belong moderates the relationship between celebrity attachment and brand attractiveness. An exploratory analysis uncovers whether different types of social platforms may be more conducive to establishing parasocial interactions. Originality/value This study explores the mechanisms by which celebrity interactions on social media can impact the brands they endorse and the role that parasocial interactions and the need to belong play in these interactions and outcomes.
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Larson, Lauren. "Social Media Use in Emerging Adults: Investigating the Relationship With Social Media Addiction and Social Behavior." Psi Chi Journal of Psychological Research 26, no. 2 (2021): 228–37. http://dx.doi.org/10.24839/2325-7342.jn26.2.228.
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In the 21st century, use of online communication has skyrocketed, and this is particularly true for young people who have grown up in the age of the smartphone. In the world of online communication, adolescents and young adults especially seem to gravitate toward social media. The present study examined a mediational model wherein social media use in emerging adults predicts social media addiction through altered social behaviors, including face-to-face interactions, communication apprehension, and social skill deficits. More than 100 undergraduate students reported on their social media use and social behaviors via an online questionnaire. Contrary to expectations, social media use was only significantly correlated with social skills deficits, r(108) = .204, p = .017, and social media addiction, r(108) = .495, p < .001. Face-to-face interactions, communication apprehension, and social skills deficits did not function as mediators of the relationship between social media use and addiction and had no significant correlations with social media addiction. A modified mediation model is proposed, wherein impoverished face-to-face behavior and communication apprehension predict social skills deficits and those deficits predict social media addiction only when social media use is high.
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Rungsrisawat, Somdech, and Thitinan Chankoson. "UNDERSTANDING SOCIAL MEDIA EFFECTS ACROSS DIFFERENT PARTIES’ INTERACTIONS." Journal of Security and Sustainability Issues 9, no. 4 (June 30, 2020): 1363–77. http://dx.doi.org/10.9770/jssi.2020.9.4(21).
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Parganas, Petros, Christos Anagnostopoulos, and Simon Chadwick. "Effects of social media interactions on brand associations." International Journal of Sports Marketing and Sponsorship 18, no. 2 (May 2, 2017): 149–65. http://dx.doi.org/10.1108/ijsms-05-2017-087.
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Purpose The purpose of this paper is to examine the effects of social media in brand associations, particularly in regard to soccer fan clubs. Design/methodology/approach The study used a professional English Premier League soccer team to investigate the effects that social media interaction had on brand associations of the team’s fan clubs in two national contexts – England and Greece. Findings In total, 207 online questionnaires from six fan clubs were collected and analyzed using descriptive and inferential (t-tests and χ2 tests) statistics. Originality/value The results revealed similarities on Facebook in terms of positive receptions of brand attributes and resonance of perceived brand benefits, while significant differences were observed on Twitter, particularly in terms of brand benefits.
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Litt, Eden, Siyan Zhao, Robert Kraut, and Moira Burke. "What Are Meaningful Social Interactions in Today’s Media Landscape? A Cross-Cultural Survey." Social Media + Society 6, no. 3 (July 2020): 205630512094288. http://dx.doi.org/10.1177/2056305120942888.
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As we increasingly integrate technology into our lives, we need a better framework for understanding social interactions across the communication landscape. Utilizing survey data in which more than 4,600 people across the United States, India, and Japan described a recent social interaction, this article qualitatively and quantitatively explores what makes an interaction meaningful. A qualitative analysis of respondents’ own words finds that meaningful interactions are those with emotional, informational, or tangible impact that people believe enhance their lives, the lives of their interaction partners, or their personal relationships. A quantitative analysis predicting respondents’ ratings of recent interactions finds the attributes most likely to facilitate meaningfulness include strong ties (e.g., friends and family), community ties (e.g., neighbors), shared activities, and synchronicity; meaningful social interactions are also more likely to be planned in advance and memorialized with photos or videos. These attributes are consistent across cultures. Although popular rhetoric often juxtaposes people’s online lives against their offline lives, this research finds in-person interactions can be just as meaningful as technology-mediated interactions. We conclude with a new framework for thinking about social interactions more holistically.
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Fardous, Jannatul, and Jia Tina Du. "Tourists' social interactions on social media during a group trip planning." Proceedings of the Association for Information Science and Technology 56, no. 1 (January 2019): 642–44. http://dx.doi.org/10.1002/pra2.120.
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Yuksel, Mujde, George R. Milne, and Elizabeth G. Miller. "Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts." Journal of Consumer Marketing 33, no. 2 (March 21, 2016): 111–23. http://dx.doi.org/10.1108/jcm-04-2015-1396.
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Purpose – This paper aims to explore the interaction between consumer empowerment and social interactions as fundamental social media elements. It demonstrates their relationship in both experiential and informative social media setting where social media complements an offline consumer activity. The study aims to contribute to the literature on social media by demonstrating its complementary role on offline activities through these fundamental elements. Design/methodology/approach – The paper reports three experimental designs that manipulate the empowering and the socializing elements of complementary activities to show their effects on both the complementary online and the complemented offline activities. Findings – The paper presents three empirical studies that reveal the effects of two fundamental social media elements (i.e. empowerment and socialization) on consumers’ responses toward consumption episodes that consist of complementary online and complemented offline activities. It reveals that that these elements increase positive consumer responses toward both the online and the offline activities through psychological empowerment. However, the interaction between the elements changes with respect to specific empowerment types. Research limitations/implications – The paper contributes to the literature on social media by demonstrating its complementary role on offline activities through its empowering and socializing elements. It bridges research on consumer empowerment and socialization in a way that reveals their interaction beyond the extant definitions of empowerment resulting from enhanced communication among consumers. The paper also demonstrates the complementary role of social media on offline consumer behaviors through the effects of these two fundamental elements.The participants of the experimental studies are presented with hypothetical scenarios and asked about their behavioral intentions. Thus, future studies should address the research questions in real-world settings. Practical implications – The paper includes implications for social media usage as a complementary activity to offline real-life consumer behavior through the effects of consumer empowerment and social interactions. Thus, it may benefit marketers seeking to optimize the empowering and socializing components of their social media strategies. Originality/value – This paper fulfils an identified need to study how social media may affect real-life consumer behavior. It also identifies the interaction between the empowering and the socializing elements of social media offerings in both experiential and informative settings.
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Gambino, Andrew, Jesse Fox, and Rabindra Ratan. "Building a Stronger CASA: Extending the Computers Are Social Actors Paradigm." Human-Machine Communication 1 (February 1, 2020): 71–86. http://dx.doi.org/10.30658/hmc.1.5.
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The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have changed, technologies have changed, and the way people interact with technologies has changed. We discuss the implications of these changes and propose an extension of CASA. Whereas CASA suggests humans mindlessly apply human-human social scripts to interactions with media agents, we argue that humans may develop and apply human-media social scripts to these interactions. Our extension explains previous dissonant findings and expands scholarship regarding human-machine communication, human-computer interaction, human-robot interaction, human-agent interaction, artificial intelligence, and computer-mediated communication.
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Osei-Frimpong, Kofi, Graeme McLean, and Samuel Famiyeh. "Social media brand engagement practices." Information Technology & People 33, no. 4 (November 25, 2019): 1235–54. http://dx.doi.org/10.1108/itp-05-2018-0220.
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Purpose The purpose of this paper is to deepen the understanding on social media brand engagement (SMBE) practices by exploring the impact of consumer brand knowledge, perceived social pressure, perceived social relatedness (PSR) and the role of brand trust. Design/methodology/approach A model is proposed to suggest the influence of consumer-level antecedents and moderators of SMBE. Following a survey design approach, data collected from 687 respondents on Facebook are examined through structural equation modelling using AMOS 23.0. Findings The findings reveal significant relationship between the examined antecedents (brand knowledge, perceived social pressure and brand trust) and SMBE. Examination of the moderation role of PSR revealed significant interaction effects on the relationship between brand knowledge and SMBE, as well as perceived social pressure and SMBE. The findings also suggest a lack of interaction effect of PSR on the relationship between brand trust and SMBE. Research limitations/implications This research provides empirical evidence in support of understanding SMBE practices by testing theoretically grounded hypotheses. The study focussed on technologically savvy respondents and only Facebook users in Ghana, which could limit the generalisation of the findings reported. Practical implications This study illustrates a need for managers to integrate multi-communication channels to enhance brand interactions and engagements. Firms must also adopt strategies that would enhance the sharing of interesting information about their brands on their social media platforms to attract others through customer networks. Originality/value The conceptualization of SMBE in this study zooms out our understanding of online SMBE by examining pertinent variables that drive or moderate consumer participation in SMBE activities. The integration of these variables brings out new empirical understanding and extends our knowledge on SMBE.
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Van Dijck, José, and Thomas Poell. "Understanding Social Media Logic." Media and Communication 1, no. 1 (August 12, 2013): 2–14. http://dx.doi.org/10.17645/mac.v1i1.70.
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Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmability, popularity, connectivity, and datafication—and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.
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Jensen, Michael J. "Social Media and Political Campaigning." International Journal of Press/Politics 22, no. 1 (October 22, 2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.
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This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.
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Cinelli, Matteo, Gianmarco De Francisci Morales, Alessandro Galeazzi, Walter Quattrociocchi, and Michele Starnini. "The echo chamber effect on social media." Proceedings of the National Academy of Sciences 118, no. 9 (February 23, 2021): e2023301118. http://dx.doi.org/10.1073/pnas.2023301118.
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Social media may limit the exposure to diverse perspectives and favor the formation of groups of like-minded users framing and reinforcing a shared narrative, that is, echo chambers. However, the interaction paradigms among users and feed algorithms greatly vary across social media platforms. This paper explores the key differences between the main social media platforms and how they are likely to influence information spreading and echo chambers’ formation. We perform a comparative analysis of more than 100 million pieces of content concerning several controversial topics (e.g., gun control, vaccination, abortion) from Gab, Facebook, Reddit, and Twitter. We quantify echo chambers over social media by two main ingredients: 1) homophily in the interaction networks and 2) bias in the information diffusion toward like-minded peers. Our results show that the aggregation of users in homophilic clusters dominate online interactions on Facebook and Twitter. We conclude the paper by directly comparing news consumption on Facebook and Reddit, finding higher segregation on Facebook.
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Jakic, Ana, Maximilian Oskar Wagner, and Anton Meyer. "The impact of language style accommodation during social media interactions on brand trust." Journal of Service Management 28, no. 3 (June 19, 2017): 418–41. http://dx.doi.org/10.1108/josm-12-2016-0325.
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Purpose Social media encourage interactions between customers and brands. Concerning the cues utilized during social media interactions, verbal cues (i.e. the language used) gain importance, since non-verbal and paraverbal cues are hard to convey via social media. Looking at interpersonal interactions, interlocutors adopt each other’s language styles or maintain their own language style during interactions to build trust. Transferring these insights to social media, the purpose of this paper is to test the effects of a brand’s language style accommodation in brand-customer interactions on brand trust and on its antecedents. Design/methodology/approach Two quantitative pre-studies (n1 (questionnaire)=32, n2 (laboratory experiment)=199), and one quantitative main study (n3 (laboratory experiment)=427) were conducted to determine the effects of a brand’s language style accommodation on brand trust. Findings In line with communication accommodation theory, this paper reveals that the impact of a brand’s accommodation strategy on brand trust is mediated by perceived relationship investments, such as perceived interaction effort, benevolence, and quality of interaction. This paper also underscores language style’s roles and its fit, and sheds light on situational factors such as purchase decision involvement and the valence of the content. Originality/value This paper is the first to transfer cross-disciplinary theories on interpersonal interactions to brand-customer interactions in social media. Thus, the authors derive the effects of language style accommodation on brand trust as well as further mediating effects.
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Dai, Mengyan, Wu He, Xin Tian, Ashley Giraldi, and Feng Gu. "Working with communities on social media." Online Information Review 41, no. 6 (October 9, 2017): 782–96. http://dx.doi.org/10.1108/oir-01-2016-0002.
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Purpose American police departments are beginning to implement social media as a strategy to engage the surrounding communities through various methods, including Facebook and Twitter. The purpose of this paper is to examine the varieties in the use of Facebook and Twitter by local police departments. Design/methodology/approach This study collected all data between October 1, 2013 and March 31, 2014 from Facebook and Twitter accounts of seven city police departments in the Hampton Roads area of Virginia. These agencies resemble many police departments in the USA, and in total serve a diverse population of approximately 1,435,000. Content analysis and statistical tests are conducted. Findings Results show that specific types of posts are more engaging for the community. Facebook and Twitter interactions vary depending upon the type of posts, demonstrating that citizens are using Facebook and Twitter to interact in different ways. Research limitations/implications The findings presented here give police agencies’ insight on how to appropriately adjust their use of social media to fulfill the needs of the citizens and optimize interactions with the community. Originality/value This is the first study to systematically examine and analyze the varieties in the use of social media by traditional American local police departments and their interactions with citizens.
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Di Gangi, Paul M., and Molly M. Wasko. "Social Media Engagement Theory." Journal of Organizational and End User Computing 28, no. 2 (April 2016): 53–73. http://dx.doi.org/10.4018/joeuc.2016040104.
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Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This research builds a model that hypothesizes that the user experiences from social interactions among users, operationalized as personalization, transparency, access to social resources, critical mass of social acquaintances, and risk, as well as with the technical features of the social media platform, operationalized as the completeness, flexibility, integration, and evolvability, influence user engagement and subsequent usage behavior. Using survey responses from 408 social media users, findings suggest that both social and technical factors impact user engagement and ultimately usage with additional direct impacts on usage by perceptions of the critical mass of social acquaintances and risk.
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Zulli, Diana, Miao Liu, and Robert Gehl. "Rethinking the “social” in “social media”: Insights into topology, abstraction, and scale on the Mastodon social network." New Media & Society 22, no. 7 (July 2020): 1188–205. http://dx.doi.org/10.1177/1461444820912533.
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Online interactions are often understood through the corporate social media (CSM) model where social interactions are determined through layers of abstraction and centralization that eliminate users from decision-making processes. This study demonstrates how alternative social media (ASM)—namely Mastodon—restructure the relationship between the technical structure of social media and the social interactions that follow, offering a particular type of sociality distinct from CSM. Drawing from a variety of qualitative data, this analysis finds that (1) the decentralized structure of Mastodon enables community autonomy, (2) Mastodon’s open-source protocol allows the internal and technical development of the site to become a social enterprise in and of itself, and (3) Mastodon’s horizontal structure shifts the site’s scaling focus from sheer number of users to quality engagement and niche communities. To this end, Mastodon helps us rethink “the social” in social media in terms of topology, abstraction, and scale.
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Arpaci, Ibrahim. "The Influence of Social Interactions and Subjective Norms on Social Media Postings." Journal of Information & Knowledge Management 19, no. 03 (July 18, 2020): 2050023. http://dx.doi.org/10.1142/s0219649220500239.
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This study investigated the influence of social interactions and subjective norms on individuals’ social media postings. The study developed a theoretical model by extending the Theory of Reasoned Action with social interactions. A CB-SEM analysis was conducted to test the hypothesised relationships based on the data collected from 312 social media users. Results indicated that social interactions (i.e. likes, shares, comments and follows) were significantly related to the attitude towards the selfie-posting behaviour. Further, the attitude and subjective norms were significantly related to behavioural intentions, which together accounted for a significant amount of variance in the actual behaviour. The findings contributed to literature by introducing the significant role of “social interactions” in predicting the attitude towards the selfie-posting behaviour.
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Namisango, Fatuma, Maria Miiro Kafuko, and Gorretti Byomire. "Orchestrating enterprise social media for knowledge co-creation: an interactionist perspective." VINE Journal of Information and Knowledge Management Systems 50, no. 1 (October 14, 2019): 57–74. http://dx.doi.org/10.1108/vjikms-12-2018-0115.
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Purpose This paper aims to present a conceptual framework of four knowledge co-creation processes in enterprise social media (ESM). From an interactionist perspective, the paper proposes a model on the role of ESM and enterprise social networks (ESNs) in facilitating knowledge co-creation processes. Design/methodology/approach This conceptual paper revisits existing literature on ESM, ESNs and social knowledge management to propose, hypothetically, the relationship between ESM, ESN and knowledge co-creation processes. Findings ESM enhances employee-to-employee interaction, which allows employees to co-create knowledge in a social context. Firstly, ESM affords employees to create ESNs for knowledge co-creation. Secondly, the structure of employee-to-employee interaction in ESNs will influence knowledge co-creation processes. Thirdly, ESNs provide the mechanism through which ESM affordances enable or constrain knowledge co-creation in the organisation. Practical implications ESM creates a social context that allows employees to share, apply and recreate or reproduce knowledge in the process of knowledge co-creation. The action possibilities of ESM perceived and actualised by employees will enable or constrain knowledge co-creation. Such influences are fuelled by the structural properties of employee relationships on ESM. Originality/value The paper elucidates the concept of knowledge co-creation based on a representation of user activities in ESM. This paper suggests that knowledge co-creation is a salient outcome of both individual-to-individual interactions on ESM and individual-to-ESM interactions enabled by ESM affordances.
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Triana, Rinanda, Nurdin Hidayah, and Daeng Noerdjamal. "RANCANGAN PENGELOLAAN SOCIAL MEDIA MARKETING ENGAGEMENT." Jurnal IPTA 9, no. 1 (July 19, 2021): 188. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p19.
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This research intends to designed the engagement management of facebook and instagram of Management Unit of Jakarta Historical Museums formed by 3 major elements in managing social media interactions namely creator-related features, contextual features, and content features. This study used kualitatif method with descriptive approach by conducting interviews with companies and visitors, also observation on their social media. Which the results be analyzed using the Miles and Huberman analysis model and tested the validity of the data using source triangulation technique. The results of this research show that Management Unit of Jakarta Historical Museums has operator division in managing their social media consisting of coordinator and three admins, but there is no classification of admin’s job description in managing their social media. From both social media, the interaction that exists on facebook and instagram is still not optimal can be seen from the average number of likes and comment that has not shown a significant number. Interesting content for visitors is informative, provide detailed information, the right composition and layout, and use filters that are not excessive.
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Varis, Piia, and Jan Blommaert. "Conviviality and collectives on social media: Virality, memes, and new social structures." Multilingual Margins: A journal of multilingualism from the periphery 2, no. 1 (November 7, 2018): 31. http://dx.doi.org/10.14426/mm.v2i1.55.
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There is a long tradition in which ‘phatic’ forms of interaction are seen as (and characterized by) relatively low levels of ‘information’ and ‘meaning’. Yet, observations on social media interaction patterns show an amazing density of such phatic interactions, in which signs are shared and circulated without an a priori determination of the meaning. We address the issue of ‘virality’ in this paper: the astonishing speed and scope with which often ‘empty’ (i.e. not a priori determined) signs circulate online. We address ‘memes’—signs that have gone viral on the internet—as cases in point. Virality as a sociolinguistic phenomenon raises specific issues about signs, meanings, and functions, prompting a shift from ‘meaning’ to ‘effect’. This effect, we can see, is conviviality: the production of a social-structuring level of engagement in loose, temporal, and elastic collectives operating in social media environments.
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Fischer, Eileen, and A. Rebecca Reuber. "Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?" Journal of Business Venturing 26, no. 1 (January 2011): 1–18. http://dx.doi.org/10.1016/j.jbusvent.2010.09.002.
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Babu, Rakesh. "Blind Students' Challenges in Social Media Communication." International Journal of Online Pedagogy and Course Design 5, no. 1 (January 2015): 58–73. http://dx.doi.org/10.4018/ijopcd.2015010105.
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Social Networking Sites (SNS) are increasingly used in academia to facilitate informal learning, knowledge co-creation, and collaborative problem-solving. Deriving these pedagogic benefits requires SNS usability for all. This paper reports results of an early investigation into SNS usability for blind students. Think-aloud observations generated verbal evidence of six participants' Facebook interaction experiences. Verbal protocol analysis revealed where and how challenges arose in online social interactions. Design standards analysis identified responsible interface elements and potential remedial measures. Results show that locating Friend's profile and Timeline, reading, writing, and posting messages were significantly challenging. Participants needed additional time and effort, and occasionally sighted help, to perform these basic SNS functions that are integral parts of informal learning activities. Feasible design improvements are proposed that merit further investigation. Implications for educators, learning technologists, cognitive scientists, and usability experts are discussed.
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Ha, Chung Yo and Hyun-Jhin Lee. "Requirements of Interactive Media Art for Effective Social Interactions." Journal of Digital Design 10, no. 4 (October 2010): 531–39. http://dx.doi.org/10.17280/jdd.2010.10.4.051.
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Kivrak, Oğuzhan, and Cüneyt Akar. "Effect of Social Media Interactions on CLV in Telecommunications." International Journal of Information Technology & Decision Making 19, no. 02 (March 2020): 447–68. http://dx.doi.org/10.1142/s0219622020500030.
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The main goal of this study is to investigate whether social media, as a recent communication channel, has an impact on customer lifetime value (CLV). No studies have been done in Turkey with similar purposes in the telecommunication sector. To reach this goal, there has been an attempt to develop both artificial neural network models and sector-specific applicable models. Four years of data between 2011 and 2014 belonging to customers in the telecommunication sector who have a Twitter account are used in this study. The CLV is modeled through radial basis function (RBF), multilayer perceptron (MLP), and Elman neural network approaches, and the performance of such models is compared. According to the findings, calculated CLV error values are at an acceptable range in all formed models. Additionally, it is determined that the CLV was calculated with a lower error value in models where social media variables were used. The Elman neural network is determined to perform better compared to RBF and MLP.
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Bjornestad, Jone, Christian Moltu, Marius Veseth, and Tore Tjora. "Rethinking Social Interaction: Empirical Model Development." Journal of Medical Internet Research 22, no. 4 (April 23, 2020): e18558. http://dx.doi.org/10.2196/18558.
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Background Social media is an integral part of human social life. More than 90% of young people use social media daily. Current theories, models, and measures are primarily based on face-to-face conceptions, leaving research out of sync with current social trends. This may lead to imprecise diagnoses and predictions. Objective To develop a theoretically based empirical model of current social interfaces to inform relevant measures. Methods A three-stage, qualitative, data-collection approach included anonymous individual Post-it notes, three full-class discussions, and 10 focus groups to explore 82 adolescents’ relational practices. Data analysis followed a meaning-condensation procedure and a field-correspondence technique. Results We developed an empirical model that categorizes adolescents’ social interactions into five experiential positions. Four positions result from trajectories relating to social media and face-to-face social interaction. Positions are described by match or mismatch dynamics between preferred and actual social platforms used. In matched positions, individuals prefer and use both face-to-face and social media platforms (position 1), prefer and use face-to-face platforms (position 2), or prefer and use social media platforms (position 3). In mismatched positions, individuals prefer face-to-face interactions but use social media platforms (position 4) or prefer social media but use face-to-face platforms (position 5). We propose that matched positions indicate good social functioning while mismatched positions indicate serious social challenges. Conclusions We propose a model that will expand previous unidimensional social interaction constructs, and we hypothesize that the described match and mismatch analyses provide conceptual clarity for research and practical application. We discuss prediction value, implications, and model validation procedures.
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Nisar, Tahir M., and Caroline Whitehead. "Brand interactions and social media: Enhancing user loyalty through social networking sites." Computers in Human Behavior 62 (September 2016): 743–53. http://dx.doi.org/10.1016/j.chb.2016.04.042.
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Naeem, Muhammad, and Wilson Ozuem. "Customers' social interactions and panic buying behavior: Insights from social media practices." Journal of Consumer Behaviour 20, no. 5 (February 15, 2021): 1191–203. http://dx.doi.org/10.1002/cb.1925.
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Sperlì, Giancarlo, Flora Amato, Fabio Mercorio, Mario Mezzanzanica, Vincenzo Moscato, and Antonio Picariello. "A Social Media Recommender System." International Journal of Multimedia Data Engineering and Management 9, no. 1 (January 2018): 36–50. http://dx.doi.org/10.4018/ijmdem.2018010103.
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Social media recommendation differs from traditional recommendation approaches as it needs considering not only the content information and users' similarities, but also users' social relationships and behavior within an online social network as well. In this article, a recommender system – designed for big data applications – is used for providing useful recommendations in online social networks. The proposed technique represents a collaborative and user-centered approach that exploits the interactions among users and generated multimedia contents in one or more social networks in a novel and effective way. The experiments performed on data collected from several online social networks show the feasibility of the approach towards the social media recommendation problem.
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Güngör, Ayşegül Sağkaya, Dursun Yener, and Mertcan Taşçıoğlu. "Wanna Be a Friend on Social Media?" International Journal of Online Marketing 11, no. 3 (July 2021): 64–79. http://dx.doi.org/10.4018/ijom.2021070105.
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As the volume of consumer-brand interactions is increasing in the social media setting, it becomes essential to understand how to foster relationships to create favorable attitudes towards the brand, stimulate sales, and enable consumers to forward the brand name to others. In this regard, this research focuses on the effect of communication style (formal vs. informal) that should be used for products that have different levels of self-expression (high vs. low) in social media communications. An experiment was conducted with 384 participants. The results indicated that consumers prefer informal communication regardless of the self-expression level of the product in social media. Investigating the interaction effects, the authors demonstrated that highly self-expressive products favorably stimulate word-of-mouth intention in case of formal communication. However, it is the informal communication that stimulates purchase and word-of-mouth intentions and brand attitudes when the product is low self-expressive in nature.
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Xu, Xi, Zhong Yao, and Qing Sun. "Social media environments effect on perceived interactivity." Online Information Review 43, no. 2 (April 8, 2019): 239–55. http://dx.doi.org/10.1108/oir-12-2016-0344.
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Purpose The purpose of this paper is to treat WeChat moments as social media environments and applies the research model to explore the effect of social media environments on perceived interactivity from the perspective of environmental psychology. Design/methodology/approach This paper proposes social media environments as effective stimuli for future participate in online social interactions. First, two cues of social media environments (user-to-system cues and user-to-user cues) can be important antecedents of users’ perception of interactivity. Second, users’ intention of future participates in online social interactions can be influenced by three dimensions of perceived interactivity (action control, connectedness and responsiveness). Using data from 334 users of WeChat moments, the authors conduct partial least squares analysis to validate the research model. Findings The results indicate that both technological and social environments positively affect three dimensions of perceived interactivity, respectively, including action control, connectedness and responsiveness. Moreover, actual findings also suggest that higher perceived interactivity increases users’ intention of future participate in online social interactions. Originality/value This work contributes to in-depth research on the relationships between social environments and perceived interactivity. Besides, this paper demonstrates that both technological and social cues of social media environments are significant elements in simulating users’ internal experience and behavioral intention. The main conclusions of this study can be valuable to social media developers and managers.
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Roby, Naym Uddin, M. Tasdik Hasan, Sahadat Hossain, Enryka Christopher, Md Kapil Ahmed, Ariful Bari Chowdhury, Shahriar Hasan, and Fatema Ashraf. "Puff or pass: do social media and social interactions influence smoking behaviour of university students? A cross-sectional mixed methods study from Dhaka, Bangladesh." BMJ Open 10, no. 11 (November 2020): e038372. http://dx.doi.org/10.1136/bmjopen-2020-038372.
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ObjectiveTo determine whether the odds of being a smoker differ based on social media use and social interactions among urban university students in Bangladesh.HypothesisSocial media use and social interactions influence the smoking behaviour of Bangladeshi university students, particularly in starting and maintaining cigarette smoking.Design and settingA cross-sectional study using mixed methods on 600 student smokers and non-smokers recruited from two public and two private universities in Dhaka, Bangladesh, a lower middle-income country with limited resources. Exclusion criteria were those who did not use any form of social media and PhD students.ResultsOdds of smoking were significantly higher for those who socialised more than 4 hours/day (p<0.05; OR 1.75; 95% CI 1.12 to 2.75) and typically at night (p<0.05; OR 2.80; 95% CI 1.95 to 4.00). Odds of smoking were also higher for those who liked (p<0.05; OR 4.85; 95% CI 3.32 to 7.11), shared (p<0.05; OR 20.50; 95% CI 13.02 to 32.26) and followed (p<0.05; OR 2.88; 95% CI 1.36 to 6.11) tobacco-related content on social media. Qualitative analysis resulted in emergent themes of smokers imitating tobacco-related photos or videos seen on social media and peers as an influence for smoking initiation.ConclusionThis study suggests social media and social interactions may influence smoking behaviour in university students in Dhaka, Bangladesh. Future research should continue to investigate the roles social media and social interaction have on smoking in order to explore social media-based smoking cessation interventions or dissemination of smoking health hazards through social media.
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Croes, Emmelyn A. J., and Marjolijn L. Antheunis. "Perceived Intimacy Differences of Daily Online and Offline Interactions in People’s Social Network." Societies 11, no. 1 (February 9, 2021): 13. http://dx.doi.org/10.3390/soc11010013.
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This study examined which media people use on a day-to-day basis to communicate and whether tie strength influenced this media use. Furthermore, we analyzed whether online and offline interactions differ in perceived intimacy and whether tie strength impacts perceived interaction intimacy: 347 real interactions of 9 participants (3 male, 6 female) were analyzed; 172 online (WhatsApp, Facebook Messenger, email, SMS interactions) and 175 offline (recorded phone and face-to-face conversations). The results revealed that the participants communicated most frequently face-to-face or via WhatsApp, especially with strong ties. Furthermore, participants rated their interactions with strong ties as more intimate compared to weak-tie interactions. Our findings have implications for Social Information Processing theory, as our findings show that people are equally able to communicate intimate messages online and offline.