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Relevant bibliographies by topics / Social media marketing

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Academic literature on the topic 'Social media marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Social media marketing"

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Shukla, Rishi, and Dr Vivek Agarwal. "Social Media Marketing." International Journal of Research Publication and Reviews 5, no. 4 (2024): 8949–53. http://dx.doi.org/10.55248/gengpi.5.0424.1111.

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Kreutzer, Ralf T. "Social-Media-Guidelines – damit Social-Media-Marketing überzeugen kann." Der Betriebswirt: Volume 52, Issue 3 52, no. 3 (2011): 15–21. http://dx.doi.org/10.3790/dbw.52.3.15.

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Social-Media-Marketing wird von vielen Unternehmen inzwischen als „notwendiges Muss“ angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten „sozialen Medien“ wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entw

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Mari, Hisashi. "Social Media Marketing:." Japan Marketing Journal 43, no. 2 (2023): 70–77. http://dx.doi.org/10.7222/marketing.2023.052.

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Krstić, Ana, and Biljana Đurđević. "Social media marketing." Marketing 48, no. 4 (2017): 254–60. http://dx.doi.org/10.5937/markt1704254k.

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Akash, Jugal, Khot Harshvardhan, G. Tandale Prashant, and Anil T. Gaikwad Dr. "Social Media and Social Media Marketing." International Journal of Multidisciplinary Research Transactions 5, no. 3 (2023): 60–67. https://doi.org/10.5281/zenodo.7769690.

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Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the literature available on social media marketing helped us in identifying its dimensions. In conclusion section of the research paper we have correlated the two concepts and redefined social media marketing in technical terms.

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Cader, Yoosuf, and Afraa Abdulla Al Tenaiji. "Social media marketing." International Journal of Social Entrepreneurship and Innovation 2, no. 6 (2013): 546. http://dx.doi.org/10.1504/ijsei.2013.059955.

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ИСМАИЛОВ Р.Н., ИСМАИЛОВ Р. Н., МАГОМЕДОВА А. Р. МАГОМЕДОВА А.Р., and НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А. "SOCIAL MEDIA MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 821–26. http://dx.doi.org/10.34925/eip.2024.163.2.161.

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Данная статья посвящена значимости маркетинга в социальных сетях. По мере роста использования социальных сетей во всем мире способность стимулировать продажи от определенных групп пользователей становится растущим бизнесом, изобилующим конкуренцией за просмотры и клики. This article is devoted to the significance of Marketing in social networks. As the use of social media grows around the world, the ability to drive sales from certain user groups is becoming a growing business, rife with competition for views and clicks.

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Venzke, Sven. "Social Media Marketing." Datenschutz und Datensicherheit - DuD 35, no. 6 (2011): 387–92. http://dx.doi.org/10.1007/s11623-011-0096-9.

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P.R.Shivani. "Social Media Marketing." Shanlax International Journal of Commerce 7, S1 (2019): 105–9. https://doi.org/10.5281/zenodo.3412512.

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The scope of this thesis is to show the importance of usage of social media as a tool for marketing and expanding the business. Social media is a tool with which internet users build a smooth relationship between people around the world. A wide range of people are internet users and also the users of social media. As people spend their time on social media during their leisure time, this comfort psychology of the consumers must be utilized by the business entrepreneurs as an effective marketing strategy for the advertisement of their products and promoting their sales. A small business started

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Yamamoto, Hikaru. "Social Media and Marketing." Japan Marketing Journal 40, no. 4 (2021): 3–5. http://dx.doi.org/10.7222/marketing.2021.014.

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Dissertations / Theses on the topic "Social media marketing"

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Ковальчук, Ю. С. "Social Media Marketing." Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideratio

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. A. Vasylieva. "Social media marketing strategy." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13474.

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Fjellman, Christine, and Emma Jansson. "Marknadsföring via sociala medier : Social Media Marketing." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6037.

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The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collecti

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Wigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.

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Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

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Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees fr

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Paliwal, Gunjan. "Social media marketing : opportunities and challenges." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98997.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.<br>Cataloged from PDF version of thesis. Vita.<br>Includes bibliographical references (pages 72-78).<br>Over the last few years, we have seen a rapid growth in social media space that is largely due to the fast growing number of internet users and network platforms all over the world. As more and more people start using the internet, they in time start connecting with one another via various social media platforms some of the largest being Facebook, Twitter, and LinkedIn. Social media

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Faried, Aamir. "Social media marketing strategies forweb startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190837.

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A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. The penetration of social media platforms in large audience gave birth to new marketing channel called social media marketing. Social media marketing can be very effective for startups with right planning and good execution. While talking about social media strategy, different people talked about different things and available social media marketing str

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Samková, Barbora. "Social media marketing českých mobilních operátorů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149848.

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The aim of this thesis is to analyze the possibility of presentation of the company in an environment of social media with a focus on Twitter, to determine whether the presence of the company in this environment can affect (positively) brand perception and finally to recommend how the company should communicate on Twitter. The theoretical part describes definitions and the basic principles of social media and social media marketing based on the knowledge gained from literature, surveys and statistics. In the practical part, the mentions of the brand are quantitatively and qualitatively analyze

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Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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<p><em>It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also

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Books on the topic "Social media marketing"

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Hettler, Uwe. Social Media Marketing. OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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Anderson, Eric. Social Media Marketing. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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Heggde, Githa, and G. Shainesh, eds. Social Media Marketing. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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Tuten, Tracy L. Social media marketing. Pearson, 2013.

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Kreutzer, Ralf T. Social-Media-Marketing kompakt. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4.

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Kreutzer, Ralf T. Social-Media-Marketing kompakt. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21147-9.

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Funk, Tom. Advanced Social Media Marketing. Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-4408-0.

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Ceyp, Michael, and Juhn-Petter Scupin. Erfolgreiches Social Media Marketing. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00035-6.

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Buchenau, Peter, and Dominik Fürtbauer. Chefsache Social Media Marketing. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07508-8.

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Zerres, Christopher, ed. Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0.

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Book chapters on the topic "Social media marketing"

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Köhler, Alexandra, and Mirko Gründer. "Social-Media-Marketing Social-Media-Marketing." In Online-Marketing für medizinische Gesellschaften und Verbände. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53469-4_5.

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Dann, Stephen, and Susan Dann. "Social media." In E-Marketing. Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-36473-8_12.

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Geyer, Helmut, Luis Ephrosi, and Alexander Magerhans. "Social-Media-Marketing." In Crashkurs Marketing. Haufe, 2023. http://dx.doi.org/10.34157/978-3-648-16953-7_8.

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Chaston, Ian. "Online Social Media." In Entrepreneurial Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_11.

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Burke-Garcia, Amelia. "Social Media Marketing and Social Marketing." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-14449-4_95-1.

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Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. "Social Media." In Online-Marketing-Intelligence. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5_11.

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Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. "Social Media." In Online-Marketing-Intelligence. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5_4.

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Chaston, Ian. "Social media." In Small Business Marketing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_9.

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Rajagopal. "Social Marketing." In Managing Social Media and Consumerism. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137281920_4.

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Schramm, Alexandra. "Social-Media-Marketing." In Online-Marketing für die erfolgreiche Apotheke. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-29199-9_5.

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Conference papers on the topic "Social media marketing"

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Gawaikar, Anjalesh, Aditi Mukherjee, M. Sathish Kumar, Rahul Singh Gautam, Shailesh Rastogi, and Ganeshkumar D. Rede. "Impact of Social Media Analytics on Marketing Strategy." In 2024 Second International Conference on Advances in Information Technology (ICAIT). IEEE, 2024. http://dx.doi.org/10.1109/icait61638.2024.10690487.

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Ayasrah, Firas Tayseer, Khaleel AlArabi, Ibtehal M. Aburezeq, Ahmad Y. A. Bani Ahmad, and Musab Mustafa Hijazi. "Social Media Transparency: How Digital Marketing Shapes Strategic Decisions." In 2024 25th International Arab Conference on Information Technology (ACIT). IEEE, 2024. https://doi.org/10.1109/acit62805.2024.10877078.

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Basbas, Jori Lace R. "Analyzing Social Media Marketing Initiatives of Educational Institution Towards the Adoption of Customer-Focused Marketing." In 2024 5th Technology Innovation Management and Engineering Science International Conference (TIMES-iCON). IEEE, 2024. http://dx.doi.org/10.1109/times-icon61890.2024.10630730.

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Sajin, Vlada. "Social media marketing and digital marketing." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.

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Thi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy." In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.

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Cvijikj, Irena Pletikosa, and Florian Michahelles. "Understanding social media marketing." In the 15th International Academic MindTrek Conference. ACM Press, 2011. http://dx.doi.org/10.1145/2181037.2181066.

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Burlac, Aliona, and Xenia Frumosu. "The Power of Social Media Marketing for Businesses." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.51.

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Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can

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Sretić, Milena, Nemanja Stojković, and Željko Ondrik. "SIGNIFICANCE OF SOCIAL MEDIA MARKETING." In 4th International Scientific Conference: Knowledge based sustainable economic development. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/eraz.2018.893.

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Shehu, Mohammed. "Formalizing social media marketing strategies." In AfriCHI '18: 2nd African Conference for Human Computer Interaction. ACM, 2018. http://dx.doi.org/10.1145/3283458.3283485.

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Fetaji, Bekim, and Amir Demiri. "Social networking software use in social media marketing vs. traditional marketing." In the Fifth Balkan Conference in Informatics. ACM Press, 2012. http://dx.doi.org/10.1145/2371316.2371334.

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Reports on the topic "Social media marketing"

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Lee, Jung Eun, and Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8841.

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Rajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Iowa State University, 2020. http://dx.doi.org/10.31274/cc-20240624-1300.

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Dong, Huanjiao. Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-1301.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o

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León Guerrero, Jenny Patricia, and Juan Camilo Vega Guerrero. La competitividad endógena en emprendimientos sociales en la ciudad de Bogotá y Buenaventura. Universidad Nacional Abierta y a Distancia, 2023. http://dx.doi.org/10.22490/ecacen.6937.

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El presente documento busca identificar los factores de mercadeo interno que inciden en organizaciones de emprendimiento social de localidades de Bogotá y Buenaventura, mediante cuestionarios aplicados a los representantes legales o CEO de 20 organizaciones de este tipo, estas encuestas se aplicaron durante el primer y segundo semestre del 2022 por medio de un instrumento que consta de 8 componentes y 17 preguntas. El estudio se articula con el proyecto de investigación de la ECACEN denominado: La competitividad endógena de marketing en organizaciones de emprendimiento social en Colombia. De e

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Castro Salgado, osé William, and Liliana Santamaria Ariza. Propuesta de identidad institucional UMNG. Universidad Militar Nueva Granada, 2024. http://dx.doi.org/10.18359/docinst.7379.

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Las organizaciones operan en un entorno altamente dinámico, caracterizado por la presencia de productos similares o sustitutos, lo que impulsa a cada una a desarrollar su ventaja competitiva por medio de componentes que les confieren un diferencial único. En este contexto, la identidad emerge como un elemento primordial que posibilita la diferenciación entre instituciones y genera una característica sin gular que define su esencia. Existen múltiples perspectivas que abordan el concepto de identidad, desde miradas diferenciales entre ellas: Perspectiva social: se centra en la visión que un indi

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Social Media Grabbing a Major Share of the Marketing Budget. IEDP Ideas for Leaders, 2014. http://dx.doi.org/10.13007/456.

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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-

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