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Books on the topic 'Social media marketing campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Think before you engage: 100 questions to ask before starting a social media marketing campaign. John Wiley & Sons, 2011.

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2

Levy, Justin R. (Justin Robert), ed. Facebook marketing: Leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy. 3rd ed. Que, 2012.

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3

Calvin, Jones, ed. The best digital marketing campaigns in the world: Mastering the art of customer engagement. Kogan Page, 2011.

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4

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. New Riders, 2009.

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5

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. New Riders, 2009.

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6

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. New Riders, 2009.

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7

Yes we did: An inside look at how social media built the Obama brand. New Riders, 2009.

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8

Tuten, Tracy L. Social media marketing. Pearson, 2013.

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9

Anderson, Eric. Social Media Marketing. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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10

Heggde, Githa, and G. Shainesh, eds. Social Media Marketing. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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11

Hettler, Uwe. Social Media Marketing. OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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12

Kioumgi, Mourad. A marketing campaign for a digital media exhibition. LCP, 2003.

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13

Ceyp, Michael, and Juhn-Petter Scupin. Erfolgreiches Social Media Marketing. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00035-6.

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14

Buchenau, Peter, and Dominik Fürtbauer. Chefsache Social Media Marketing. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07508-8.

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15

Kreutzer, Ralf T. Social-Media-Marketing kompakt. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21147-9.

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16

Funk, Tom. Advanced Social Media Marketing. Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-4408-0.

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17

Kreutzer, Ralf T. Social-Media-Marketing kompakt. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4.

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18

Bennett, W. Lance. Theg overning crisis: Media, money, and marketing in American elections. St. Martin's Press, 1992.

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19

The social media marketing book. O'Reilly, 2010.

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20

Competitive social media marketing strategies. Business Science Reference, 2016.

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21

Stephanie, Diamond, ed. Social media marketing for dummies. 2nd ed. Wiley, 2012.

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22

Michael, Becker, and Williams Ryan, eds. Social media marketing for dummies. Wiley, 2009.

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23

Zarrella, Dan. Das Social Media Marketing Buch. O'Reilly, 2010.

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24

Introduction to social media marketing. CIOWhitePapers, 2015.

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25

500 social media marketing tips. 2nd ed. CreateSpace], 2014.

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26

Rana, Nripendra P., Emma L. Slade, Ganesh P. Sahu, et al., eds. Digital and Social Media Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-24374-6.

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27

Kelsey, Todd. Introduction to Social Media Marketing. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2854-8.

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28

Heinze, Aleksej, Gordon Fletcher, Tahir Rashid, and Ana Cruz, eds. Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689.

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29

Facebook marketing: Designing your next marketing campaign. Que Pub., 2010.

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30

Advertising campaign planning: Developing an advertising-based marketing plan. 4th ed. Copy Workshop, 2010.

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31

Bennett, W. Lance. The governing crisis: Media, money, and marketing in American elections. 2nd ed. St. Martin's Press, 1996.

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32

The governing crisis: Media, money, and marketing in American elections. St. Martin's Press, 1992.

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33

Social media ROI: Managing and measuring social media efforts in your organization. Que, 2011.

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34

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online

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35

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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36

Social media campaigns: Strategies for public relations and marketing. 2016.

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37

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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38

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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39

Kim, Carolyn Mae. Social Media Campaigns: Strategies for Public Relations and Marketing. Taylor & Francis Group, 2020.

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40

Peck, Dave. Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign. Wiley & Sons, Incorporated, John, 2011.

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41

Russell, Cristel Antonia, Dale W. Russell, and Joel W. Grube. Substance Use and the Media. Edited by Kenneth J. Sher. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199381678.013.19.

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This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly important marketing tools. Overall, there is good evidence that exposure to tobacco marketing and portrayals are related to smoking behaviors, especial

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42

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. Kogan Page, Limited, 2020.

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43

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. Kogan Page, Limited, 2020.

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44

The Best Digital Marketing Campaigns In The World Ii. Kogan Page Ltd, 2014.

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45

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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46

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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47

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2017.

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48

Tuten, Tracy L. Social media marketing. 3rd ed. SAGE Publications Ltd, 2018.

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49

Tuten, Tracy L. Social media marketing. 2nd ed. SAGE Publications Ltd, 2015.

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50

Social Media Marketing. John Wiley & Sons, Ltd., 2008.

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