Log in

Relevant bibliographies by topics / Social media marketing campaign / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Social media marketing campaign.

Dissertations / Theses on the topic 'Social media marketing campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Social media marketing campaign.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

Full text

Abstract:

Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,

APA, Harvard, Vancouver, ISO, and other styles

2

Malec, Etienne. "Digital Marketing and Social Media in a Crowd Funding Campaign." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198797.

Full text

Abstract:

The goal of this thesis is to investigate the key success factors in the digital marketing approach used for campaigns done on crowdfunding platforms, and how it will change influence the decisions of the crowd to invest in a project. Regarding the structure of this thesis, we will firstly explain in details what are the roots of the crowdfunding, describe the different type of platforms and in which context they are used. In the second and third part, we will see how crowdfunding represent a boost for the entrepreneurial initiative and how digital marketing is influencing the process of a rai

APA, Harvard, Vancouver, ISO, and other styles

3

Bubela, Oleksandra. "Marketing Tools: Development and Implementation in Social Media." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191762.

Full text

Abstract:

The aim of this Master Thesis is to provide an overview of the theoretical marketing tools necessary for the development and implementation of the marketing campaigns in social media. The thesis work is structured in three parts. The first part describes the theoretical marketing tools and frameworks advised to be used for the development of the social media marketing campaign. The second part of this thesis work recommends the tools needed for the actualization of the campaign. The practical part of this thesis work, the third part, presents a showcase about The Ultimate Tour Competition 2013

APA, Harvard, Vancouver, ISO, and other styles

4

Zupanoska, Biljana. "Social Networking and the Potential Challenges for Marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18017.

Full text

Abstract:

Today, marketers and media companies face a changed environment, affected mostly by the rise of the Internet era. The emergence of various technology applications, combined with the global change of customers is affecting the communication between marketers and consumers. Consumers and marketers are changing their roles; consumers are now media producers, programmers, and distributors, through the use of the social networking applications. The aim of the thesis is to analyze this trend, to predict its lifetime and to provide useful insights for the parties that are involved in it. Main point o

APA, Harvard, Vancouver, ISO, and other styles

5

Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Ilar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.

Full text

Abstract:

This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Li

APA, Harvard, Vancouver, ISO, and other styles

7

Ayankoya, Kayode A. "A framework for the implementation of social media marketing strategies in political campaigning." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020118.

Full text

Abstract:

The concept of social media has grown rapidly in the last years. This can be attributed to the rate of adoption and the penetration of social media around the world. Currently, there is an estimate of over two billion people that are actively using social media. The increased usage of social media has changed the way people interact and communicate. Literature suggests that Internet-enabled social networks (relationship between or among individuals and groups) are developing faster than offline relationships. Previous studies have linked social media to the social network theories that define

APA, Harvard, Vancouver, ISO, and other styles

8

Oscar, Hiller, and Katsavria Charikleia. "Dimensions of Transcultural and Multicultural Marketing Campaigns." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32837.

Full text

Abstract:

Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. With the aim to appeal to people belonging to different cultures, more and more campaigns of transcultural and multicultural content are created. Those campaigns, being controversial, do not go unnoticed and generate a division in views. We have therefore decided to investigate: “How do consumers perceive trans-cultural and multicultural marketing campaigns

APA, Harvard, Vancouver, ISO, and other styles

9

MIchaelsen, Abigail. "Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

Full text

Abstract:

In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship

APA, Harvard, Vancouver, ISO, and other styles

10

Landin, Kristoffer, Marcus Lindberg, and Christoffer Nyman. "How to Implement and Evaluate an Online Channel Extension Through Social Media." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5878.

Full text

Abstract:

<p>The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.</p>

APA, Harvard, Vancouver, ISO, and other styles

11

Julia, Sundqvist. "N0 H8 M8 (No hate mate) : En enkätstudie om lärarstudenters mottagande av en kampanj mot näthat." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39043.

Full text

Abstract:

Studien ämnar undersöka lärarstudenters mottagande av en kommunikationskampanj mot näthat. Syftet är att förstå hur de uppfattar kampanjen och dess budskap, samt hur de ser på kampanjen i förhållande till sin framtida yrkesroll som lärare. Studien använder tvåstegshypotesen och begreppet opinionsbildare, samt social marketing-disciplinens ramverk för att besvara frågeställningarna. Dessutom används teorin om sekundär socialisation och tankar om sociala normer för att bättre förstå studiens kontext. Studien har en kvantitativ ansats och empiri samlas in med hjälp av en digital enkät. Empirin an

APA, Harvard, Vancouver, ISO, and other styles

12

Stålnacke, Larsson Richard, and Niklas Odén. "What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing." Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45659.

Full text

Abstract:

What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being

APA, Harvard, Vancouver, ISO, and other styles

13

Pérková, Eva. "Internetový marketing živnostníka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201746.

Full text

Abstract:

This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation of a new website, its optimization, creation of paid campaign and a Facebook page. Both websites and s

APA, Harvard, Vancouver, ISO, and other styles

14

Rodrigues, Marisa Andrea Lopes. "Utilização dos social media numa campanha de comunicação integrada da indústria farmacêutica com a população : estudo de caso na área da enxaqueca." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/5077.

Full text

Abstract:

Mestrado em Marketing<br>Este trabalho foca-se na temática das alterações no paradigma da comunicação fruto da generalização da internet e das modificações no comportamento dos doentes, e.g. na pesquisa de informação sobre saúde online. Para melhor entender o impacto desta mudança, decidiu-se efetuar um estudo de caso de uma campanha da Indústria Farmacêutica (IF), na área da enxaqueca, nos social media cujo segmento alvo é a população. O estudo de caso foi efetuado através de duas entrevistas em profundidade a dois colaboradores envolvidos no caso, seguida de uma análise de conteúdo ao histor

APA, Harvard, Vancouver, ISO, and other styles

15

Larsson, Fredrik. "TRÄNA ELLER DRICKA? : Analys av Systembolagets förhållning till att inte locka till köp av alkohol i kampanjfilmen "Exercsising & Drinking"." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-148868.

Full text

Abstract:

‘A society where alcohol can be enjoyed with care for one’s health so that no one takes damage’ is the vision of Sweden’s alcohol monopoly Systembolaget. In its foundation Systembolaget aims to always inform citizens of the risks associated with alcohol consumption through various ways of marketing, without ever encouraging its recipients to buy alcohol. Since Systembolaget is a monopoly there is no other way to turn, which makes it paramount that they do not abuse their position of power to break their vows of engaging in this social marketing.This paper aims to explore how well Systembolaget

APA, Harvard, Vancouver, ISO, and other styles

16

Stojaníková, Jana. "Online marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162756.

Full text

Abstract:

The goal of my Diploma Thesis was to show companies, they should focuse more on investing time and their money into SEO, PR articles as well as they should use social media to communication with their customers. This could be in a long run more efficient than spending money on PPC campaigns. The Diploma Thesis is divided into theoretical and practical part. The theoretical part is oriented on Online Marketing, it shows the basics of each online marketing strategy; SEO, PPC as well as new trends in this fast growing field. The practical part is focused on analyzing instruments of online marketi

APA, Harvard, Vancouver, ISO, and other styles

17

Jurašková, Kateřina. "Nová média a jejich uplatnění v osvětových kampaních." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18629.

Full text

Abstract:

The aim of the diploma thesis "New media and their use in public awareness campaigns" is to formulate guidelines and recommendations for the use of new media in awareness campaigns. The the methods of analysis and synthesis are used in this thesis. The thesis is divided into four chapters. The first chapter deals with new media in terms of marketing communications. The second chapter focuses on the definition of social marketing and public awareness campaigns. The third chapter deals with the analysis of four public awareness campaigns that have been used new media. The fourth chapter presents

APA, Harvard, Vancouver, ISO, and other styles

18

Krejčí, Václav. "Sestavení modelu cílů, nástrojů a ukazatelů výkonnosti pro tvorbu digitálních reklamních kampaní vysokých škol." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165113.

Full text

Abstract:

This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicator

APA, Harvard, Vancouver, ISO, and other styles

19

Uherková, Marie. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319400.

Full text

Abstract:

Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.

APA, Harvard, Vancouver, ISO, and other styles

20

Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

Full text

Abstract:

The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra

APA, Harvard, Vancouver, ISO, and other styles

21

Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

Full text

Abstract:

During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideratio

APA, Harvard, Vancouver, ISO, and other styles

22

Wigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Rowe, Andrew. "Social media and campaigning : the challenges and opportunities of incorporating social media into existing anti-airport expansion campaigns." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/25193.

Full text

Abstract:

Social media has created new protest spaces and has enabled people to do things differently. The focus of the research is on campaign groups, created before social media was used as a tool for protest. It has been undertaken to achieve the aim of the challenges and opportunities of incorporating new forms of social media into existing protest campaigns through a case study of anti-airport expansion groups in the UK. Social media data was obtained from three anti-airport expansion groups which included the extraction of approximately 9,000 tweets and 8,000 Facebook posts. The data were then ana

APA, Harvard, Vancouver, ISO, and other styles

24

Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

Full text

Abstract:

Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees fr

APA, Harvard, Vancouver, ISO, and other styles

25

Toohey, Alexandra P. "Presidential Politics: The Social Media Revolution." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/773.

Full text

Abstract:

Throughout the course of history, presidential campaigning has evolved commensurate with the advancements in technology. FDR mastered the radio, JFK the television and President Barack Obama, the Internet. In both the 2008 and 2012 Presidential campaigns, President Barack Obama used social media via the Internet to understand the voter better than any candidate before his time. Through revolutionary data collection techniques, both offline and online, the Obama campaign obtained vital electorate information. This data was used by the campaign to: target online social media users who were most

APA, Harvard, Vancouver, ISO, and other styles

26

Burnside, Helen C. "Evaluation of Montana's HIV Prevention Social Marketing Campaign a descriptive study /." CONNECT TO THIS TITLE ONLINE, 2006. http://etd.lib.umt.edu/theses/available/etd-12042006-150921/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Coleman, Patrick J. "Social norms marketing campaign: a case study of Smithfield High School." Thesis, Boston University, 2012. https://hdl.handle.net/2144/12332.

Full text

Abstract:

Thesis (M.A.)--Boston University PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.<br>From 2006 to 2009, a Social Norms Marketing campaign was initiated and implemented in Smithfield High School by the Student Assistance Counselor. This public health intervention focused on changing student mispe

APA, Harvard, Vancouver, ISO, and other styles

28

Paliwal, Gunjan. "Social media marketing : opportunities and challenges." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98997.

Full text

Abstract:

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.<br>Cataloged from PDF version of thesis. Vita.<br>Includes bibliographical references (pages 72-78).<br>Over the last few years, we have seen a rapid growth in social media space that is largely due to the fast growing number of internet users and network platforms all over the world. As more and more people start using the internet, they in time start connecting with one another via various social media platforms some of the largest being Facebook, Twitter, and LinkedIn. Social media

APA, Harvard, Vancouver, ISO, and other styles

29

Faried, Aamir. "Social media marketing strategies forweb startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190837.

Full text

Abstract:

A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. The penetration of social media platforms in large audience gave birth to new marketing channel called social media marketing. Social media marketing can be very effective for startups with right planning and good execution. While talking about social media strategy, different people talked about different things and available social media marketing str

APA, Harvard, Vancouver, ISO, and other styles

30

Samková, Barbora. "Social media marketing českých mobilních operátorů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149848.

Full text

Abstract:

The aim of this thesis is to analyze the possibility of presentation of the company in an environment of social media with a focus on Twitter, to determine whether the presence of the company in this environment can affect (positively) brand perception and finally to recommend how the company should communicate on Twitter. The theoretical part describes definitions and the basic principles of social media and social media marketing based on the knowledge gained from literature, surveys and statistics. In the practical part, the mentions of the brand are quantitatively and qualitatively analyze

APA, Harvard, Vancouver, ISO, and other styles

31

Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

Full text

Abstract:

<p><em>It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also

APA, Harvard, Vancouver, ISO, and other styles

32

Botros, Shadi, and Yacoub Said. "LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media." Thesis, Mälardalens högskola, Industriell ekonomi och organisation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54454.

Full text

Abstract:

Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social

APA, Harvard, Vancouver, ISO, and other styles

33

Jaber, Julia, and Gabriella Lundvall. "Social media marketing - An insight on companies’ brand communities on social media." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31257.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Katsitadze, Anna. "Brand-led participatory campaign engagement in social media. A case study of the #KRAMKALAS campaign by Marabou in Sweden." Thesis, Uppsala universitet, Medier och kommunikation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-304080.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Nguyen, Hoanglan Tien. "Media Campaign for Vietnamese Americans against Mental Health Stigma| A Grant Proposal." Thesis, California State University, Long Beach, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10784949.

Full text

Abstract:

<p> Many Vietnamese American immigrants experienced major mental health risks prior to resettlement in the United States, including the trauma of civil war, communist reeducation camps, the boat-person experience, and lengthy detention in refugee camps. As a result, Vietnamese Americans are more likely to rate their mental health status as poor or fair compared to members of other Asian subgroups. A review of the literature indicated that there are many barriers to Vietnamese American mental health service utilization, ranging from language mismatched service providers to cultural stigma. </p>

APA, Harvard, Vancouver, ISO, and other styles

36

Grönlund, Sophie, and Tommy Schytt. "The use of data in social media marketing : An explorative study of data insights in social media marketing." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-139211.

Full text

Abstract:

The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. Among the increasing activities comes a vast amount of data which create endless of opportunities for companies to optimize their marketing activities. In marketing the most important has always been to know your customers and how to reach out to them. The Internet and data that comes with it has made it possible for companies to get to know

APA, Harvard, Vancouver, ISO, and other styles

37

Fjellman, Christine, and Emma Jansson. "Marknadsföring via sociala medier : Social Media Marketing." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6037.

Full text

Abstract:

The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collecti

APA, Harvard, Vancouver, ISO, and other styles

38

Larsson, Louise, Sophie Längvik, and Linnéa Kjörling. "How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85831.

Full text

Abstract:

Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. The research question is “How is event marketing on social media experienced?” Methodology: This research undertook a qualitative research approach of explorative nature. Un-structured in-depth interviews was conducted with seven participants, sampl

APA, Harvard, Vancouver, ISO, and other styles

39

Comandini, Chiara. "Social Media Marketing: Integrazione dei social network nella strategia aziendale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2018. http://amslaurea.unibo.it/15194/.

Full text

Abstract:

La rivoluzione tecnologica che caratterizza l'era digitale si sta rivelando un fenomeno di massa che ha profondamente modificato il modo di agire e di pensare delle persone. La globalizzazione, l’evoluzione delle tecnologie e la digitalizzazione degli accessi alle informazioni sono i principali fattori che hanno determinato profondi cambiamenti sui mercati, sulle imprese e sui consumatori. Il Web è diventato un elemento fondamentale della quotidianità delle persone, ed è in grado di raggiungere gli individui in qualsiasi luogo o in qualsiasi momento. Nel contesto economico, le tecnologie infor

APA, Harvard, Vancouver, ISO, and other styles

40

Antunes, Carlos Diogo Carvalho. "Social media marketing num novo contexto de mercado." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/29670.

Full text

Abstract:

Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Filipe Jorge Fernandes Coelho.<br>O presente relatório é referente ao estágio curricular na área de Marketing realizado entre 22 de Setembro de 2014 e 31 de Março de 2015 na empresa Foreigners.cz, com sede na República Checa, integrado no âmbito do Mestrado em Gestão da Faculdade de Economia da Universidade de Coimbra, na área. O estágio teve como principal objetivo a melhoria do marketing praticado por via das redes sociais. A Foreigners.cz é uma empresa que pr

APA, Harvard, Vancouver, ISO, and other styles

41

Baum, Daniela [Verfasser], and Martin [Herausgeber] Spann. "Consumer Reviews and Social Media Marketing / Daniela Baum." Berlin : epubli GmbH, 2015. http://d-nb.info/1066512485/34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Bogéa, Felipe. "Determinants of social media marketing adoption by companies." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24563.

Full text

Abstract:

Submitted by Felipe Bogea (fbogea@gmail.com) on 2018-08-11T16:54:25Z No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-08-13T14:42:40Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-08-13T15:24:08Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, ch

APA, Harvard, Vancouver, ISO, and other styles

43

Abrons, Irene Michel. "Social Media Marketing Among Small Retail Clothing Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4769.

Full text

Abstract:

Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an o

APA, Harvard, Vancouver, ISO, and other styles

44

Hwang, Annie S. "Social Media and the Future of U.S. Presidential Campaigning." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1231.

Full text

Abstract:

The new technological mediums of each era, such as the radio in the 1920s and 30s, television in the 1950s and 60s, and today’s Internet and social media platforms, allow presidential candidates the opportunity to control their messaging and the potential to reach a greater audience than ever before. Candidates today are increasingly using social media and the Internet as a vital campaign source for spreading information, raising money, and rallying voters. Whether social media will measure into offline votes and political influence is yet to be seen, but presidential candidates who quickly re

APA, Harvard, Vancouver, ISO, and other styles

45

Kljucanin, Nermin, Said Shahbazi, and Pouyan Pourjanekikhani. "Social Media Marketing : Social media impact on brand awareness in the case of Husqvarna Sverige's customers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18413.

Full text

Abstract:

The purpose of this thesis is to understand how brand awareness among customers is created and maintained through the use of social media as a marketing tool.The web does not only provide people to socialize and share and receive information among friends and family online, it is also a powerful marketing tool and marketing place where the customer can interact with other customers and firms. Social media has made it possible for customer to choose on their own when and where they want to receive information. The customers do not have to visit a firm's homepage; they can instead interact witho

APA, Harvard, Vancouver, ISO, and other styles

46

Palmberg, Allison. "Use and Perspectives of a Social Marketing Campaign to Improve Fruit and Vegetable Intake." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3881.

Full text

Abstract:

The current study evaluated the development and acceptability of a social marketing campaign to improve emerging adults’ fruit and vegetable (FV) intake. A social marketing campaign was developed through focus groups with 24 college students. Materials were implemented in two dining locations at Virginia Commonwealth University. Sales of carrots, apples, and chips were collected in three phases: baseline, implementation of the campaign, and washout. In addition, surveys were collected from 303 diners across all phases and locations. Results indicated an increase in carrot sales, decrease in sa

APA, Harvard, Vancouver, ISO, and other styles

47

Tariq, Muhammad, and Abdul ghaffar. "Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden." Thesis, Jönköping University, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12527.

Full text

Abstract:

<p><strong><p>Background</p><p>In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. A common misconception prevalent is that marketing in micro businesses is just a miniature of larger enterprises. This is why earlier researchers have paid scarce treat

APA, Harvard, Vancouver, ISO, and other styles

48

Lopes, Andreia Cristina Figueiredo. "Plano de social media marketing para a TAP Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8247.

Full text

Abstract:

Mestrado em Marketing<br>O social media marketing adquire cada vez maior relevo para as empresas e exige, tal como noutras áreas de marketing, a delineação de um plano estratégico por forma a potenciar o seu sucesso. Tomando como objecto de estudo a companhia aérea TAP Portugal, foi elaborado um Plano de Social Media Marketing, com base no modelo conceptual de Barker et al. (2013), designado de "Social Media Planning Cycle". Para a elaboração do Plano, foram recolhidos dados primários, seguindo uma abordagem qualitativa, através de entrevista semi-estruturada, da análise de conteúdo nos social

APA, Harvard, Vancouver, ISO, and other styles

49

Nobre, Marisa da Costa. "Planeamento em social media : elaboração de um plano de social media marketing para a marca Lovelab." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8887.

Full text

Abstract:

Mestrado em Marketing<br>O presente trabalho de projeto teve como objetivo a elaboração de um plano de social media marketing para a marca LoveLab, e a exploração da importância e da mais-valia de ter uma presença online integrada. A LoveLab é uma marca que está associada à conceção e produção de convites e outras pecas gráficas para casamentos, sendo uma marca com uma comunicação dirigida exclusivamente a plataformas de social media. Para alcançar este objectivo procedeu-se à recolha de dados primários através de uma entrevista simultânea e semiestruturada à diretora criativa da marca e a um

APA, Harvard, Vancouver, ISO, and other styles

50

Havránek, Václav. "Marketing na sociálních sítích." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75410.

Full text

Abstract:

This master's thesis deals with marketing and building communities on social networks with an emphasis on Facebook. Its purpose is to present the possibilities utilization of social networks in marketing with a focus on building communities. The thesis analyze the possibilities of using social network Facebook for the specific case of an internet portal then formulate proposals and recommendations for work and then evaluate the implemented activities. At first, the author defines the social network, attends to their historical evolution, defines the types and describes the most widely known wo

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!