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Books on the topic 'Social media – Marketing – Case studies'

Author: Grafiati

Published: 10 December 2022

Last updated: 29 January 2023

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1

Holzner, Steven. Facebook marketing: Leverage social media to grow your business. Indianapolis, USA: Que Pub., 2009.

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2

Social media marketing in BRIC countries: Examining case studies of BMW, Adidas and Nivea. Berlin: Lit, 2013.

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3

Calvin, Jones, ed. The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page, 2011.

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4

Kisurwŏn, Kyŏngsang-bukto Nongŏp. Na ŭi insaeng ŭl pakkun ICT (chŏngbo t'ongsin kisul): ICT hwaryong sosyŏl mak'et'ing saryejip. Taegu Kwangyŏksi: Kyŏngsang-bukto Nongŏp Kisurwŏn, 2010.

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5

Kline, Stephen. Out of the garden: Toys, TV, and children's culture in the age of marketing. London: Verso, 1993.

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6

Galan-Ladero, M. Mercedes, and Helena M. Alves, eds. Case Studies on Social Marketing. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-04843-3.

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7

Joint United Nations Programme on HIV/AIDS., ed. Condom social marketing: Selected case studies. Geneva, Switzerland: UNAIDS, 2006.

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8

Lucy, Reynolds, and Merritt Rowena, eds. Social marketing casebook. Los Angeles: SAGE, 2011.

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9

1946-, Jakubowicz Peter, and Cao Chengyu 1987-, eds. Internet mercenaries and viral marketing: The case of Chinese social media. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2014.

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10

Ute, Bradley, ed. Applied marketing and social research. 2nd ed. Chichester: Wiley, 1987.

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11

1961-, Thomson Elizabeth A., and White, P. R. R. 1956-, eds. Communicating conflict: Multilingual case studies of the news media. London: Continuum, 2008.

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12

Communicating conflict: Multilingual case studies of the news media. London: Continuum, 2010.

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13

A, Logan Robert. Social responsibility and science news: Four case studies. Washington, D.C: Media Institute, 1997.

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14

Douglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.

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15

The big book of social media: Case studies, stories, perspectives. Tulsa, Okla: Yorkshire Pub., 2010.

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16

Kotler, Philip. Up and out of poverty: The social marketing solution. Upper Saddle River, N.J: FT Press, 2009.

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17

Eb, Adeyeri, ed. The social media MBA: Your competitive edge in social media strategy development and delivery. Chichester, West Sussex, U.K: John Wiley and Sons, 2012.

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18

El valor de compartir beneficios: Las ONGD y el marketing con causa : retos y oportunidades. Bilbao [Spain]: Universidad de Deusto, Instituto de Derechos Humanos, 2000.

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19

Laer, Tom van. Return of the narrative: Studies on transportation in social media. [Netherlands]: Tom van Laer, 2011.

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20

Bailey, Olga G. Understanding alternative media. Maidenhead: McGraw Hill/Open University Press, 2008.

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21

Expósito, Marisa. Campañas de marketing social en drogodependencias: Experiencias extranjeras. Vitoria-Gasteiz: Servicio Central de Publicaciones del Gobierno Vasco, 1995.

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22

1966-, Akoumianakis Demosthenes, ed. Virtual community practices and social interactive media: Technology lifecycle and workflow analysis. Harshey, PA: Information Science Reference, 2009.

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23

The logics of globalization: Studies in international communication. Lanham: Lexington Books, 2009.

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24

Jay, Black, and Society of Professional Journalists (U.S.), eds. Journalism ethics: A casebook of professional conduct for news media. 4th ed. Portland, Or: Marion Street Press, 2011.

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25

Transforming education with new media: Participatory pedagogy, interactive learning and Web 2.0. New York: PETER LANG, 2012.

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26

Lomnitz, Larissa Adler de. Neoliberalismo y clase media: El caso de los profesores de Chile. Santiago, Chile: Dirección de Bibliotecas, Archivos y Museos, 1998.

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27

Onorati, Maria Giovanna. Infanzie immediate: Bambini, media, pubblicità. Roma: Armando, 2006.

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28

Understanding peasant China: Case studies in the philosophy of social science. New Haven: Yale University Press, 1989.

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29

Little, Daniel. Understanding peasant China: Case studies in the philosophy of social science. New Haven: Yale University Press, 1989.

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30

Little, Daniel. Understanding peasant China: Case studies in the philosophy of social science. New Haven: Yale University Press, 1989.

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31

Rádios comunitárias: Mobilização social e cidadania na reconfiguração da esfera pública. Belo Horizonte, MG: Autêntica, 2008.

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32

Killer Case Studies From The Social Media Mba Your Blue Print For Successful Social Media Delivery. John Wiley & Sons Inc, 2013.

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33

Holloman, Christer. Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy. Wiley & Sons, Incorporated, John, 2013.

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34

Holloman, Christer. Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy. Wiley & Sons, Incorporated, John, 2013.

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35

Holloman, Christer. Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy. Wiley & Sons, Incorporated, John, 2013.

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36

Holloman, Christer. Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy. Wiley & Sons, Incorporated, John, 2013.

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37

Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing and More Effective Customer Relationships. Pearson Education, Limited, 2013.

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38

Santos, Shawn. How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands. FT Press, 2014.

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39

How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 21 More Brands. Pearson Education, Limited, 2014.

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40

Great Brand Blunders. Crimson Publishing, 2014.

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41

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Polity, 2013.

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42

The Best Digital Marketing Campaigns In The World Ii. Kogan Page Ltd, 2014.

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43

Kline, Stephen. Out of the Garden: Toys, TV, and Children's Culture in the Age of Marketing. Verso, 1995.

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44

Josephs, Judith Leblein. Aquatic Center Marketing. Human Kinetics, 2019. http://dx.doi.org/10.5040/9781718214156.

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Abstract:

If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size. Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in Aquatic Center Marketing can help your facility flourish: • Increase membership • Reenergize attendance to keep guests coming back for more • Establish your facility's image in the community • Reinforce the value of aquatics as an enjoyable lifelong activity You’ll find chapters on topics such as brand management, market development, guest communications, and how to be effective with limited funding. Learn how the design and signage in your facility can work to excite guests and keep them coming back throughout the season. Understand how to get the most out of your electronic and social media efforts and how to use fun events and themes to attract specific audiences. Then see real-life examples in case studies and stories that demonstrate the practical solutions in action. Create memorable experiences for your guests and make your aquatic facility a success. Aquatic Center Marketing is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase the bottom line.

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45

Galan-Ladero, M. Mercedes, and Helena M. Alves. Case Studies on Social Marketing: A Global Perspective. Springer, 2019.

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46

Merritt, Rowena, Lucy Reynolds, and Jeff French. Social Marketing Casebook. SAGE Publications, Limited, 2011.

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47

Merritt, Rowena, Prof Jeff French, Lucy Reynolds, and Jeff French. Social Marketing Casebook. SAGE Publications, Incorporated, 2011.

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48

Social Media in Politics: Case Studies on the Political Power of Social Media. Springer, 2014.

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49

Pătruţ, Bogdan, and Monica Pătruţ. Social Media in Politics: Case Studies on the Political Power of Social Media. Springer, 2016.

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50

Pătruţ, Bogdan, and Monica Pătruţ. Social Media in Politics: Case Studies on the Political Power of Social Media. Springer London, Limited, 2014.

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