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Books on the topic 'Social media marketing communication'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Hopkins, Lee. Making social media work for your business. Ark Group, 2011.

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2

Madia, Sherrie A. The social media survival guide: Everything you need to know to grow your business exponentially with social media. Full Court Press, 2010.

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3

Berkman, Robert I. Art of strategic listening: Finding market intelligence on blogs and social media. Paramount Market, 2008.

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4

Ze, Zook, ed. Marketing communications: Integrating offline and online with social media. 5th ed. Kogan Page, 2011.

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5

Health, Ontario Ministry of. Social marketing in health promotion: A communications guide. Ministry of Health, 1992.

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6

Grandcoing, Catherine. Communication et médias: Évolution et révolution. Economica, 2007.

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7

Klososky, Scott. Enterprise social technology: Helping organizations harness the power of social media, social networking, social relevance. Greenleaf Book Group Press, 2010.

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8

Associazione italiana di studi semiotici. Convegno. Corpi mediali: Semiotica e contemporaneità. Edizioni ETS, 2014.

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9

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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10

Oatway, Jay. Mastering story, community and influence: How to use social media to become a socialeader. Wiley, 2012.

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11

Strout, Aaron. Location-based marketing for dummies. John Wiley & Sons, 2011.

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12

Strout, Aaron. Location-based marketing for dummies. John Wiley & Sons, 2011.

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13

Sevinc, Salih Seckin. Social Media for Real!: Social Media in Marketing Communication. CreateSpace Independent Publishing Platform, 2014.

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14

Strategic Communications for PR, Social Media and Marketing. Kendall Hunt Publishing Company, 2019.

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15

Strategic Communications for PR, Social Media and Marketing. Kendall Hunt Publishing, 2019.

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16

Wollan, Robert, Catherine Zhou, and Nick Smith. Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business. Wiley & Sons, Incorporated, John, 2010.

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17

Wollan, Robert, Catherine Zhou, and Nick Smith. Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business. Wiley & Sons, Incorporated, John, 2010.

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18

Business Marketing: Social Media ROI, Content Marketing, Machine Learning, Sales Strategy, Social Media Branding, Customer Communication. Independently Published, 2022.

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19

Rydén, Pernille, Muhammad Ismail Hossain, and Efthymia Kottika. Social Media Storms. Taylor & Francis Group, 2021.

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20

The Social Media Management Handbook: Everything you need to know to get social media working in your business. Wiley, 2011.

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21

Shreves, Ric, and Michelle Krasniak. Social Media Optimization for Dummies. Wiley & Sons, Incorporated, John, 2015.

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22

Shreves, Ric, and Michelle Krasniak. Social Media Optimization for Dummies. Wiley & Sons, Incorporated, John, 2015.

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23

Persuit, Jeanne M. Social Media and Integrated Marketing Communication: A Rhetorical Approach. Lexington Books/Fortress Academic, 2013.

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24

Persuit, Jeanne M. Social Media and Integrated Marketing Communication: A Rhetorical Approach. Lexington Books/Fortress Academic, 2013.

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25

Persuit, Jeanne M. Social Media and Integrated Marketing Communication: A Rhetorical Approach. Lexington Books/Fortress Academic, 2015.

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26

Social Media and Integrated Marketing Communication: A Rhetorical Approach. Rowman & Littlefield Publishers, Incorporated, 2013.

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27

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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28

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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29

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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30

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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31

Word of Mouth and Social Media. Taylor & Francis Group, 2014.

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32

Hlavac, Randy. Social IMC: Social strategies with bottom-line ROI. 2014.

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33

Sudnick, Kati E. Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social. Lexington Books/Fortress Academic, 2023.

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34

Sudnick, Kati E. Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social. Lexington Books/Fortress Academic, 2023.

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35

Koontz, Christine Miller, and Lorri Mon. Marketing and Social Media: Guide for Libraries, Archives, and Museums. Rowman & Littlefield Publishers, Incorporated, 2014.

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36

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online

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37

Rydén, Pernille, Muhammad Ismail Hossain, Efthymia Kottika, and Vatroslav Skare. Social Media Storms: Empowering Leadership Beyond Crisis Management. Taylor & Francis Group, 2021.

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38

Rydén, Pernille, Muhammad Ismail Hossain, Efthymia Kottika, and Vatroslav Skare. Social Media Storms: Empowering Leadership Beyond Crisis Management. Taylor & Francis Group, 2021.

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39

Rydén, Pernille, Muhammad Ismail Hossain, Efthymia Kottika, and Vatroslav Skare. Social Media Storms: Empowering Leadership Beyond Crisis Management. Taylor & Francis Group, 2021.

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40

Social Media Storms: Empowering Leadership Beyond Crisis Management. Routledge, 2021.

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41

Koontz, Christine Miller, and Lorri Mon. Marketing and Social Media: A Guide for Libraries, Archives, and Museums. Rowman & Littlefield Publishers, Incorporated, 2020.

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42

Koontz, Christine Miller, and Lorri Mon. Marketing and Social Media: A Guide for Libraries, Archives, and Museums. Rowman & Littlefield Publishers, Incorporated, 2020.

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43

Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page, Limited, 2011.

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44

Tan, Corinne. Regulating Content on Social Media. Saint Philip Street Press, 2020.

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45

Tan, Corinne. Regulating Content on Social Media. Saint Philip Street Press, 2020.

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46

Social Media Isn't Social: Rediscovering the Lost Art of Face-To-face Communication. SparkPress (a BookSparks Imprint), 2014.

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47

Social Media Isn't Social: Rediscovering the Lost Art of Face-To-face Communication. SparkPress (a BookSparks Imprint), 2014.

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48

Social Media for Progressive Public Relations. Taylor & Francis Group, 2022.

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49

Niininen, Outi. Social Media for Progressive Public Relations. Routledge, 2022.

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50

Niininen, Outi. Social Media for Progressive Public Relations. Taylor & Francis Group, 2022.

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