Relevant bibliographies by topics / Social media marketing company Ahmedabad

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Social media marketing company Ahmedabad'

Author: Grafiati
Published: 26 July 2024
Last updated: 31 July 2025

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Journal articles on the topic "Social media marketing company Ahmedabad"

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Mujiburrehman, Lala, Ladumor Ravi, and Jignesh Vidani. "Impact of Social Media Marketing on Brand Awareness of Watches in Ahmedabad City." Impact of Social Media Marketing on Brand Awareness of Watches in Ahmedabad City 5, Vol. 5 No. 2 (2023): July 2023 (2024): 14. https://doi.org/10.59890/ijebma.v5i2.1180.

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This study investigates the impact of social media marketing on brand awareness of watches in Ahmedabad city. In an age where digital platforms help shape consumer perceptions, to understand the dynamics of social media marketing's impact on brand awareness becomes critical for a business, such as competing watches. To what extent social media marketing strategies have contributed to the visibility and recognition of the brand in the local market. The research uses a combination of quantitative and qualitative methods to find out. The main purpose of this study is to understand the effectivene
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Chaumal, Radhika, and Sandesh Mahajan. "The Impact of Social Media Marketing on the Indian Skincare Industry with Special Reference to the Ahmedabad (Gujarat) Region." Journal of BRICS Studies 4, no. 1 (2025): 159–70. https://doi.org/10.36615/11n28r56.

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Social media has become a key transformative marketing tool in the Indian skincare industry, directly influencing consumer behavior and shaping beauty routines. With the sector rapidly growing along with an increasing demand for sustainable skincare, skincare brands are adapting to the preferences of younger and tech-savvy audiences. This study further explores the impact of social media platforms on the skincare product purchasing decisions in Ahmedabad, Gujarat, while also focusing on different demographic groups. The research methodology is based on an empirical quantitative approach. The d
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P.R.Shivani. "Social Media Marketing." Shanlax International Journal of Commerce 7, S1 (2019): 105–9. https://doi.org/10.5281/zenodo.3412512.

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The scope of this thesis is to show the importance of usage of social media as a tool for marketing and expanding the business. Social media is a tool with which internet users build a smooth relationship between people around the world. A wide range of people are internet users and also the users of social media. As people spend their time on social media during their leisure time, this comfort psychology of the consumers must be utilized by the business entrepreneurs as an effective marketing strategy for the advertisement of their products and promoting their sales. A small business started
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Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Digital marketing, competitive advantage, marketing communication, social media, consumers." Marketing and Management of Innovations 5, no. 4 (2021): 92–103. http://dx.doi.org/10.21272/mmi.2021.4-08.

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Nowadays, marketing in the digital environment is very important for every company. The reason is that internet use has more than doubled in the last decade, and this shift has significantly affected the way customers buy products and communicate with companies. Digital marketing is like any other type of marketing - it is a way to connect with current customers and influence potential customers. It is very important, especially when there are already many products and services on the market with really high competition. The main difference between online and traditional marketing is that the
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Wawrowski, Bartosz, and Iwona Otola. "Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?" Information 11, no. 5 (2020): 242. http://dx.doi.org/10.3390/info11050242.

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Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of
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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the co
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Das, Pintu. "A prospective venue for Marketing is Social Media Marketing." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 10 (2022): 07–23. http://dx.doi.org/10.31305/rrijm.2022.v07.i10.002.

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Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing cus
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Patil, Pooja D., Yamini Bisht, Sachin Napate, Prince Kailash Kansara, and Naman Patil. "THE ROLE OF SOCIAL MEDIA MARKETING IN THE HYBRID BUSINESS MODEL: STRATEGIES FOR SUCCESS." ShodhKosh: Journal of Visual and Performing Arts 5, no. 1NCJCFPC (2024): 63–67. http://dx.doi.org/10.29121/shodhkosh.v5.i1ncjcfpc.2024.2452.

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Businesses of all sizes may efficiently contact prospects and consumers with social media marketing. Brands may be found, learned about, followed, and purchased from on social media; if your company isn't present on sites like Facebook, Instagram, and LinkedIn, you're losing out! Excellent social media marketing may boost your company's performance tremendously, develop devoted brand evangelists, and even produce leads and sales. A type of digital marketing known as "social media marketing" uses the influence of well-known social media platforms to further your branding and marketing objective
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Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company." Annals of Agrarian Science 14, no. 3 (2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.

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Sari, Regina Mutiara, Netti Nurlenawati, and Dexi Triadinda. "Analisis Sosial Media Marketing dalam Membangun Kepercayaan Pelanggan pada Produk Gaskita PT. Perusahaan Gas Negara Tbk, Area Karawang." Journal of Management and Bussines (JOMB) 6, no. 4 (2024): 1731–41. http://dx.doi.org/10.31539/jomb.v6i4.10033.

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This study aims to evaluate the implementation of social media marketing in building customer trust in Gaskita products in the Karawang area. The research method used is a qualitative case study with data validity testing through source and method triangulation. The results of the study indicate that the company has been active in running social media marketing, with the existence of official social media accounts (@gas_negara) and special regional accounts (@gas.karawang). However, although social media marketing has been implemented, the response from customers interviewed indicated that the
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Dissertations / Theses on the topic "Social media marketing company Ahmedabad"

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Granholm, Madelene, and Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.

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The purpose of this thesis was to gain an understanding of how the use of social media can build customer relationships and how interactions in these communication channels can be managed and optimized. A qualitative and deductive method was chosen for a deeper, more detailed and descriptive explanation of the considered topic. Three case studies have been implemented since this method was optimal to the purpose. Creating customer relationships through social media demands an understanding from a company perspective regarding how to treat customers well, encourage interactions and offer valued
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Langášová, Markéta. "Online marketing communication of leadership development company." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.

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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and pote
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Bergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.

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<p>In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.<strong>
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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed desc
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AHLÉN, JOHANNA, and FANNY BENGTSSON. "From likes to commitment : a case study of micro companies’ social media usage." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.

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The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. Two case studies have been made with two Swedish micro companies in order to fulfill our purpose and answer our two research questions. The result from the interviews showed that micro companies, overall in the industry, could benefit from using social media as a communication channel, but t
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Havránek, Jiří. "Marketingová komunikace komerčních pojišťoven na sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261984.

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The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that t
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Marjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.

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Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look
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LING, MATTHEW, and 凌旌榮. "A Case Study of Social Media Marketing in Conventional Baking Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a5vaz6.

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碩士<br>東吳大學<br>資訊管理學系<br>106<br>Taiwan bakery industry continues to grow, and is facing serious competition problems. Online marketing can help the baking company build a good reputation on the Internet and communicate the core ideas of the company. However, the baking company needs to increase the loyalty of the surrounding consumers, create stable business revenue, and further manage potential customers in the region by using social marketing. This thesis is a case study of baking company. The purpose of this study is to explore the impact of the local conventional baking company on its opera
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Wang, Rau-Chi, and 王繞琪. "The Study on Online Marketing and Social Media Marketing Strategies—a case study of a Car Audio Installation Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k8epty.

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碩士<br>國立臺灣大學<br>臺大-復旦EMBA境外專班<br>107<br>Under the continuous development of the Internet and technology, for startup companies, with limited visibility and marketing budget, online marketing is their best chance. Today&apos;&apos;s brands focus on accurate marketing, not only to accurately target the consumers, but also to effectively reach consumers. As long as the marketing strategy is implemented properly, even without a lot of budget, can create great benefits. With social media, loyal consumers can even be connected in a more effective way. Therefore, mainstream social networking websites
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龔英男. "The Analysis of Social Media Marketing in Customer Relationship Management: Case Studies of Public Relationship Service Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ffv57f.

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Books on the topic "Social media marketing company Ahmedabad"

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Belleghem, Steven Van. The conversation company: Boost your business through culture, people and social media. Kogan Page, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. Jossey-Bass, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. Jossey-Bass, 2012.

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Zib Digital - Social Media Marketing in Ahmedabad. Zib Digital, 2023.

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Gibson, S. M. H. Social Media Marketing Strategy: Platforms Your Company Should Leverage. Sunny Publishing, LLC, 2022.

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Kim, Peter, Dion Hinchcliffe, and Jeff Dachis. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Wiley & Sons, Incorporated, John, 2012.

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Kim, Peter, Dion Hinchcliffe, and Jeff Dachis. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Wiley & Sons, Incorporated, John, 2012.

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Kim, Peter, Dion Hinchcliffe, and Jeff Dachis. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Wiley & Sons, Incorporated, John, 2012.

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Pownall, Charlie. Managing Online Reputation: How to Protect Your Company on Social Media. Palgrave Macmillan, 2015.

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Books, GoldInk. E-Commerce Business Through Social Media Marketing: Simple Steps to Start Your e-Commerce Brand/Company Through Facebook and Instagram Marketing. GoldInk Publishers LLC, 2021.

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Book chapters on the topic "Social media marketing company Ahmedabad"

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Karayanni, Despina A., and Nikolitsa Koutsogiannopoulou. "Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_30.

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AbstractInfluential marketing is gaining arousing interest in contemporary research among academics and practitioners. The vast majority of pertinent research on how influencers may affect consumer behavior is based on the followers’ perceptions, regarded as consumers. Nevertheless, attention shed on the influencers’ perceptions, regarded as the research field, is rather rarer. In this exploratory study we base upon quantitative data extracted from 65 Social-Media international influencers. Advanced statistical analysis, based on Confirmatory factor Analysis and Regression Analysis, produced f
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Gkikas, Dimitris C., and Prokopis K. Theodoridis. "How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_50.

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AbstractDigital marketing strategy has become increasingly popular aiming to increase social media users’ engagement, brand awareness, and revenues. The aim of this study is to calculate the organic photo posts’ text characteristics such as text readability, hashtags number and characters number. Using data mining classification models, the current study examines whether these characteristics affect organic post user engagement for lifetime post engaged users and lifetime people who have liked a page and engaged with a post. Data were extracted from social media retail business pages. Readabil
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Rodríguez-Nomura, Húber, Edwin Ramirez-Asis, K. P. Jaheer Mukthar, et al. "Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru." In Studies in Systems, Decision and Control. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35828-9_3.

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Figueroa, Carlos, and Abraham Otero. "A Review of Tools for Overcoming the Challenge of Monitoring of Social Media." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch045.

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Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of media, in which the public has similar capabilities for creating content as companies has emerged: social media. The growth of this medium has been exponential, endowing it with a reach that can dwarf traditional mass media. Having or not having a presence in such media is not just a choice of the company. The company's customers and the general public can generate conten
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Prasad, Priyanka, and Pooja Saigal. "Social Media Marketing." In Application of Gaming in New Media Marketing. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6064-7.ch012.

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Utilizing internet, particularly social networking websites, for marketing is called social media marketing. It comprises designing a well-structured content that consumers can share with each other to help a company broaden its customer base and increase its brand visibility. However different social media platforms have different target audiences, and therefore, in order to succeed, it is indispensable for marketers to have a thorough understanding of tools and techniques required to attract different clusters of customers.
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Inder, Shivani. "Social Media, Crowdsourcing, and Marketing." In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch004.

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Social media has emerged as a new playing ground for digital marketing. Supporting the resource view of the organization, crowdsourcing is a strong platform for social media marketing. Crowdsourcing on social media for marketing is strengthening companies in terms of saving marketing expenditure; promoting at speed of light; and enhancing the organizational learning, collaboration, and performance. The chapter tries to focus on the relevance of social media, crowdsourcing, and marketing, which help the company to improve, innovate, and cultivate on the crowdsourced wisdom. The future of social
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Inder, Shivani. "Social Media, Crowdsourcing, and Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7231-3.ch005.

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Social media has emerged as a new playing ground for digital marketing. Supporting the resource view of the organization, crowdsourcing is a strong platform for social media marketing. Crowdsourcing on social media for marketing is strengthening companies in terms of saving marketing expenditure; promoting at speed of light; and enhancing the organizational learning, collaboration, and performance. The chapter tries to focus on the relevance of social media, crowdsourcing, and marketing, which help the company to improve, innovate, and cultivate on the crowdsourced wisdom. The future of social
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Liang, Chih-Chin. "Purchase Intention of Males and Females Through Social Media." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch035.

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Social media use pervades daily life, leading to a dramatic transformation in communication styles. Three factors affecting purchase intentions through SM modified from technology acceptance model include experience (experience on purchasing through social media, perceived usefulness on purchasing through social media, perceived ease of use on purchasing through social media), company (corporate credibility, product/service information), and social (social influence on purchasing through social media, electronic word of mouth on purchasing through social media). Three hundred and thirty-two re
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Milović, Boris. "Developing Marketing Strategy on Social Networks." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch004.

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Social networks have proven to be very convenient and effective medium for the spreading of marketing messages, advertising, branding and promotion of products and services. Social networks offer companies, nonprofit organizations, political parties etc. sending certain messages for free. In addition, they allow companies access to a wide range of characteristics of their users. Developing appropriate, the winning strategy for marketing in social media is a comprehensive, time-intensive process therefore it is important to know to manage their content. Social networks transform certain classic
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Surma, Jerzy. "The Role of Individual Behavior and Social Influence in Customer Relation Management." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch032.

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One of the crucial trends in business is to offer one-to-one personalized services. In this context, companies try to build customer relationship management systems based on the customer social relations and behavioral patterns. The key issue is predicting to which products or services a particular customer is likely to respond. Additionally, identifying peer-to-peer influence on social network sites is critical to a social media marketing strategies. That is why companies have to learn to understand their customer in the broader social context in order to build successful Customer Relationshi
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Conference papers on the topic "Social media marketing company Ahmedabad"

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Flanderková, Anna. "Social Media Marketing Strategy in a Small Company." In Hradec Economic Days 2022, edited by Jan Maci, Petra Maresova, Krzysztof Firlej, and Ivan Soukal. University of Hradec Kralove, 2022. http://dx.doi.org/10.36689/uhk/hed/2022-01-019.

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Sajin, Andreea. "Social media marketing and the story’s maker role." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.38.

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We live in the age when digital marketing is growing rapidly and new professions are beginning to develop in order to intensify the process of promoting a company. Social media marketing and storymaker have become two buzzwords. The objective of this article is to prove that the newly created jobs in Moldova tend to develop gradually and play a significant role in the growth of the company that tends to reach the highest position.
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Kurniawati, Nurfitri, Prahastiwi Utari, and Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Fatimah, Nurul, and Afdhol Dzikri. "Motion Graphics as a Marketing Promotion Media of Livi Angjaya Mandiri Company." In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010354702700276.

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Kalamen, Kristián, Kateřina Mlsová, Róbert Világi, and Michal Konečný. "E-Marketing Communication in the Beverage Industry." In EDAMBA 2023: 26th International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. University of Economics in Bratislava, 2024. http://dx.doi.org/10.53465/edamba.2023.9788022551274.93-103.

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The aim of the research is to identify best practices in working with social media by analyzing the e-marketing communications of a soft drink company and its direct competitors. For this purpose, the social media accounts of 3 selected soft drink manufacturing companies using their own social media accounts between February and March 2023 are monitored and analyzed. The social media networks monitored include Twitter, Instagram, Facebook, and YouTube. Businesses promote their new or existing products on their social networks on an almost daily basis and often use celebrities for this promotio
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Sharma, Achal. "INTERSECTION OF HOW YOUTH SOCIAL MEDIA USAGE TRENDS ARE SHAPING THE FUTURE OF DIGITAL MARKETING INFLUENCE." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250106.

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How youth engagement with social media influences digital marketing strategies. It examines the behaviour and preferences of younger audiences, highlighting the challenges and opportunities for brands to connect effectively with this demographic through targeted, impactful online marketing tactics.The methodology used in this survey involves selecting the sample, i.e., youth. Then, the sample will be questioned with relevant questions about the topic. After that, data will be analysed using quantitative and qualitative measures. Finally, a recommendation/ conclusion will be given based on the
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Suciu, George, Adrian Pasat, and Cristian Vasilescu. "NOVEL ARTIFICIAL INTELLIGENCE TECHNOLOGIES FOR ENHANCED RECRUITMENT CAMPAIGNS USING SOCIAL MEDIA." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-169.

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The recent digital development forced many market leaders to adopt advanced artificial intelligence (AI) technologies to facilitate the transition from rigid processes to more flexible, outcome-driven approaches. The use of AI presents numerous benefits. First of all, the AI technology helps enable the analysis of unstructured data from a variety of sources across social media channels. Also, AI allows companies not only to automate certain processes but also to reconfigure them to complement and, more importantly, augment the skills and expertise of employees. The new era of artificial intell
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Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.

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Abstract:
Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, soc
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9

Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.

Full text
Abstract:
Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, soc
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10

Munteanu, Tatiana. "Online promotion using persuasive content." In 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.24.

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Abstract:
Persuasion is a marketing technique used by companies that encourages a potential customer to take action in favor of the company. Persuasive content promotion relies on the creation and distribution of online materials, such as videos, blog articles, and social media posts, that are designed to generate interest in a company's products or services. Also, the content must be relevant to search engines, so that the company is displayed as high as possible in the list of search results when someone searches for certain keywords. This will lead to increased sales, attracting traffic to the site,
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