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Dissertations / Theses on the topic 'Social media marketing company Ahmedabad'

Author: Grafiati

Published: 26 July 2024

Last updated: 31 July 2025

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1

Granholm, Madelene, and Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.

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The purpose of this thesis was to gain an understanding of how the use of social media can build customer relationships and how interactions in these communication channels can be managed and optimized. A qualitative and deductive method was chosen for a deeper, more detailed and descriptive explanation of the considered topic. Three case studies have been implemented since this method was optimal to the purpose. Creating customer relationships through social media demands an understanding from a company perspective regarding how to treat customers well, encourage interactions and offer valued

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2

Langášová, Markéta. "Online marketing communication of leadership development company." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.

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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and pote

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Bergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.

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<p>In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.<strong>

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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed desc

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AHLÉN, JOHANNA, and FANNY BENGTSSON. "From likes to commitment : a case study of micro companies’ social media usage." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.

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The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. Two case studies have been made with two Swedish micro companies in order to fulfill our purpose and answer our two research questions. The result from the interviews showed that micro companies, overall in the industry, could benefit from using social media as a communication channel, but t

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Havránek, Jiří. "Marketingová komunikace komerčních pojišťoven na sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261984.

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The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that t

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Marjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.

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Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look

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8

LING, MATTHEW, and 凌旌榮. "A Case Study of Social Media Marketing in Conventional Baking Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a5vaz6.

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碩士<br>東吳大學<br>資訊管理學系<br>106<br>Taiwan bakery industry continues to grow, and is facing serious competition problems. Online marketing can help the baking company build a good reputation on the Internet and communicate the core ideas of the company. However, the baking company needs to increase the loyalty of the surrounding consumers, create stable business revenue, and further manage potential customers in the region by using social marketing. This thesis is a case study of baking company. The purpose of this study is to explore the impact of the local conventional baking company on its opera

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Wang, Rau-Chi, and 王繞琪. "The Study on Online Marketing and Social Media Marketing Strategies—a case study of a Car Audio Installation Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k8epty.

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碩士<br>國立臺灣大學<br>臺大-復旦EMBA境外專班<br>107<br>Under the continuous development of the Internet and technology, for startup companies, with limited visibility and marketing budget, online marketing is their best chance. Today''s brands focus on accurate marketing, not only to accurately target the consumers, but also to effectively reach consumers. As long as the marketing strategy is implemented properly, even without a lot of budget, can create great benefits. With social media, loyal consumers can even be connected in a more effective way. Therefore, mainstream social networking websites

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10

龔英男. "The Analysis of Social Media Marketing in Customer Relationship Management: Case Studies of Public Relationship Service Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ffv57f.

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11

Correia, Liliane Patrícia Lopes. "The effect of company responses to social media negative word of mouth: A text mining approach." Master's thesis, 2019. http://hdl.handle.net/10071/19428.

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Word-of-mouth (WOM) is emerging in importance for brand reputation and understanding of consumer behavior. Motivations to engage in WOM has been largely studied in marketing literature. How companies respond to WOM online was accounted in marketing literature to deliver distinguishing managerial response strategies to brands. This research project focuses on identifying which response strategy is the most crucial to make customers satisfied after a negative WOM. Text mining and sentiment analysis were used in order to draw conclusions from actual online consumer behavior. Negative WOM (NWOM) w

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Egbunike-Awachie, Odna. "Can social media be used to revitalize faded brands? : a case study of the Old Spice "The man your man could smell like" social media campaign." 2012. http://liblink.bsu.edu/uhtbin/catkey/1675901.

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This study examined Procter & Gamble’s attempts at the use of social media in revitalizing the Old Spice brand of products. Old Spice, which had witnessed declined sales and market share, was observed to transform and become ranked among P&G’s super brands by the conclusion of the social media campaign. Previous studies relied on the diffusion of innovations theory in the explanation of the observed phenomena. However, this project draws on the ideas of the strength of weak ties hypothesis and the diffusion of innovations theory to explain the observed process. Research findings give evidence

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Munkhjargal, Khulan. "How does Social Media Marketing Affect Consumer Purchase Intention and Brand loyalty? The Case of Unitel Company of Mongolia." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5dbr9j.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>107<br>Social media is the most popular communication tool in the internet which is used content sharing, interaction, and community based input. Recent years, Social media users sharply increased till four billion and 2.1 million or 66% of the total population are using social media in Mongolia. The number is higher compared to other countries. Also, Past researchers allowed that Social Media is the most effective marketing tool in the business and multiple companies actively use to increase customer purchase intention and brand loyalty. Social media is more targete

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14

Barros, Inês Rodrigues de. "As reações dos seguidores da CRC em relação aos diferentes tipos de conteúdos online." Master's thesis, 2020. http://hdl.handle.net/10362/106596.

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Como elemento final do mestrado em Ciências da Comunicação, na vertente de Comunicação Estratégica, a presente dissertação teve como principal objetivo perceber quais são as estratégias de marketing de conteúdo mais eficazes junto dos clientes do setor rental car e de que forma é que estes reagem aos diferentes tipos de conteúdos (gostos, comentários ou partilhas), bem como aos respetivos formatos. Nesse sentido, no âmbito do estágio realizado na Car Rental Company, era fundamental identificar e analisar quais as tipologias dos conteúdos que se encontravam na página do Facebook da Rent-a-Car,

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15

Марговенко, А. А., and A. A. Margovenko. "The impact of sociocultural groups characteristics on formation of a smm-model of a company : master's thesis." Master's thesis, 2018. http://hdl.handle.net/10995/61456.

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Выстраивание компанией коммуникации с потенциальными потребителями через маркетинг социальных медиа может стать одним из основных путей поддерживания двухсторонней коммуникации в интернете. В нашей работе мы сфокусировались на формировании модели коммуникации компании с учетом характеристик социокультурных групп, а именно поколений. Работа посвящена изучению психологических, демографических и культурных особенностей поколений, а также особенностей их поведения в социальных сетях. Мы предложили SMM-модель, а также матрицу, которые могут упростить выбор основных элементов коммуникации в социальн

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Mahomed, Fiaz Goolam. "The role of best practice in delivering company strategy : the case of Ster-Kinekor." Thesis, 2006. http://hdl.handle.net/10413/9723.

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The role of best practice in delivering Company Strategy-Brand Promise delivering "Escape through Glamour," has become an issue for the management of Ster-Kinekor as the competitive set in the entertainment arena, increases and becomes aggressive. This has compounded by the digital explosion which has made home entertainment sexy and raised the benchmark of picture and sound quality. Prices are extremely competitive and this practice is supported by the criminal element, i.e. Piracy. The increase in live and televised sports entertainment, television entertainment in general and outdoor activi

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17

Uchevatkina, Stanislava. "Možnosti sociální reklamy v oblasti praxe české sociální práce." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311096.

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The diploma thesis "Social advertising opportunities in the practice of the Czech social work" is devoted to the relatively new advertising genre for our society- the social advertising, and how social workers can now use this type of advertising in their activities. The thesis defines the concept of public service advertising, describes the history of its origin and the level of development in some countries, and also by whom and for what purposes it is mainly used. The author aims to answer the question whether PSA can be considered as one of the tools of the social work, which gives us an o

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18

Römhild, Franziska Sophia. "Innovating the pharma sales model at Boehringer Ingelheim Portugal." Master's thesis, 2013. http://hdl.handle.net/10400.14/20519.

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Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies. Its main headquarters is in Germany. Its subsidiary in Portugal which will be focussed in this thesis, has been struggling for the last years to keep up sales figures, not only due to economic crisis but also due to strong regulations and changing preferences of physicians, their main target. Even though Boehringer Ingelheim Portugal is already recovering and on the fast lane concerning their market growth, it is still important to find new ways to continuously reach health care professionals (HCP). This degree d

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