Relevant bibliographies by topics / Social Media Marketing for Healthcare SEO

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Social Media Marketing for Healthcare SEO'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Social Media Marketing for Healthcare SEO"

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Kurniadi, Kenny, and Bobby W. Saputra. "The Influence of Social Media, Search Engine Optimization, and Influencer Marketing On Brand Awareness of Siloam Hospitals." Devotion : Journal of Research and Community Service 5, no. 12 (2024): 1494–506. https://doi.org/10.59188/devotion.v5i12.25376.

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This study aims to measure the influence of social media usage, search engine optimization (SEO), and influencer marketing on the brand awareness of Siloam Hospital. The study sample consists of 120 respondents selected through purposive sampling from individuals who have used or plan to use hospital services. Multiple linear regression analysis is used to test the research hypotheses. The results show that the SEO variable has a significant positive effect on Siloam Hospital's brand awareness. This indicates that search engine optimization efforts are an effective strategy for increasing the
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Zade, Monika, Yugeshwari R. Tiwade, Shivani Shahu, Gulshan Bandre, and Sanket Surkar. "Marketing Technique in Healthcare Services: A Narrative Review." National Journal of Community Medicine 15, no. 06 (2024): 496–502. http://dx.doi.org/10.55489/njcm.150620243671.

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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hosp
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Mujtahidah. "Digital Marketing as a Strategy to Enhance Image and Patient Visits in Healthcare Facilities." Journal of Scientific Insights 2, no. 3 (2025): 225–37. https://doi.org/10.69930/jsi.v2i3.358.

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Digital marketing has emerged as a key strategy in the healthcare sector to reach communities, build institutional image, and increase patient visits. The shift in consumer behavior toward digital platforms has driven healthcare facilities to adopt technology-based marketing approaches. This study aims to review and analyze the role of digital marketing in enhancing the image of healthcare facilities and its impact on patient visits. This research is a narrative literature review analyzing ten scientific articles published between 2019 and 2024. Literature was collected from national and inter
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Berliana Oktavia Setyawati and Ernawaty. "Digital marketing strategies in healthcare services: literature review." International Journal of Health Science and Technology 6, no. 2 (2024): 89–99. https://doi.org/10.31101/ijhst.v6i3.3690.

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The impact of technological advancements has led to a shift in the paradigm of marketing healthcare services. Marketing in the digital era is highly complex as market conditions can change rapidly beyond providers' control. Digital marketing offers several advantages compared to conventional marketing. Healthcare service providers can integrate digital marketing into their healthcare marketing strategies. This research aims to identify digital marketing strategies in healthcare services. The research method used is a literature review. The researcher used the PRISMA protocol as a guiding frame
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Devansh, Mishra, Arpha Tasneem, and Mishra* Saurabh. "AN EXAMINATION OF DIGITAL MARKETING IN THE OTC PHARMACEUTICAL SECTOR." World Journal of Pharmaceutical Science and Research 4, no. 3 (2025): 203–9. https://doi.org/10.5281/zenodo.15561908.

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The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examining key online promotional techniques such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, influencer collaborations, email marketing, and content-based campaigns. It emphasizes the critical need for regulatory compliance, building cons
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Zhukovska, Alina. "Marketing of medical services in the era of digitalization." Actual problems of innovative economy and law 2024, no. 6 (2024): 41–45. https://doi.org/10.36887/2524-0455-2024-6-8.

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The digitalization of the healthcare sector highlights the necessity for modern medical institutions to integrate digital technologies into all aspects of their operations, including marketing. Digital marketing technologies in the medical services market encompass a range of advanced online tools, digital platforms, and networks used by healthcare providers to promote medical services in the digital environment, attract new patients, ensure patient loyalty, and build and manage the brand of a medical institution. Implementing these technologies in healthcare facilities improves overall operat
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Sodiq Odetunde Babatunde. "Digital marketing strategies for medical products: A theoretical and practical review." International Journal of Frontiers in Medicine and Surgery Research 5, no. 1 (2024): 036–46. http://dx.doi.org/10.53294/ijfmsr.2024.5.1.0032.

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Digital marketing has emerged as a crucial component in the promotion and dissemination of medical products. This theoretical and practical review delves into the strategies essential for navigating this dynamic landscape effectively. The paper begins with an exploration of the target audience, emphasizing the importance of understanding the needs and behaviors of healthcare professionals, patients, and caregivers. Subsequently, it discusses various digital marketing tactics, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and influencer
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Puri, Roma. "MocDoc.in: Choreographing online healthcare kingdom." Emerald Emerging Markets Case Studies 5, no. 8 (2015): 1–13. http://dx.doi.org/10.1108/eemcs-05-2014-0139.

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Subject area Marketing, Innovation, Strategy, Digital Marketing and E-Business. Study level/applicability Master's level and Executive Program. Case overview MocDoc is a young Indian online health-care company that has achieved success in early years of establishment, and is looking forward to expand the customer base. The founder, Senthil Peelikkampatti, along with his friends decided to design a service that can bridge the gap between doctor and patients. However, initially, Senthil lost the trust in his idea due to the unacceptance of the idea by health-care experts. It took a little long f
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Mutia, Annisa Nabilla, and Nurlaela Arief Neneng. "Digital Marketing Strategy to Attract New Customer for Dental Clinic (Case Study: Bandung Dental Center)." International Journal of Current Science Research and Review 06, no. 07 (2023): 4272–83. https://doi.org/10.5281/zenodo.8139877.

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Abstract : Recently, there has been a growing interest in online marketing within the healthcare industry, including dental care. Utilizing the internet and social media platforms has become crucial for reaching the target audience effectively. While positive word-of-mouth remains significant for dental clinics, having a strong online presence and an appealing website can greatly contribute to attracting new patients. Bandung Dental Centre aims to enhance its services and compete with other clinics through digital marketing. The general manager of Bandung Dental Centre expressed dissatisfactio
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Dr., Diksha Panwar*1 Mr. Farman Ali2 Ms. Kanika Singhal3 &. Ms. Neeti Mishra4. "SOCIAL MEDIA AS A PLATFORM FOR PROPAGATING PUBLIC HEALTH MESSAGES IN INDIA." GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES 6, no. 2 (2019): 102–8. https://doi.org/10.5281/zenodo.2571481.

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Healthcare marketing is preclusion of disease, promotion of different health care related issues and different measures to be adopted to protect health, as opposed to traditional marketing that aims only to increase the value of a company or its merchandise. Therefore, social media marketing has revolutionized in health care industry, like as social networking has evolved to suit into a person’s basic everyday activities. The aim of this research was to understand the conception of social media and its relevancy in propagating health messages in India. The presen
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Dissertations / Theses on the topic "Social Media Marketing for Healthcare SEO"

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Botton, Elisa <1993&gt. "Social Media, SEO and Google Ads in Digital Marketing Strategy: A Case Study on EcorNaturaSì." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13829.

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The master dissertation explores the implementation of a digital marketing strategy in all its functionalities. The thesis is developed following a mantra: content is king, distribution is queen and context is god. The first chapter focuses on the evolution of consumer decision journey throughout the years and the development of touch-points from off-line to on-line activities, strictly tied to users' behavior role on-line. The sections introduce the strategy for an efficient social media management, best practice and functionalities for each social media platforms. At the end, the chapter i
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Stankovský, Jakub. "Online marketingová strategie vybrané společnosti ve finančních službách." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-198823.

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The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.
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Duffková, Pavlína. "Comparative effectiveness analysis of social media monitoring tools." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149911.

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The main objective of this master thesis is a comparative effectiveness analysis of selected social media monitoring tools. The theoretical part of the thesis first familiarizes the reader with the core terms, which will be used throughout the thesis. The next chapter focuses on the detailed specification of classic online marketing. It describes the growing trend of social media marketing and charts out its current status on the Czech online market. In addition, the vital SEO and SEM techniques are also described. The subsequent chapter is devoted to social network marketing, where the increa
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Váhovská, Viktória. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442951.

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This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
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Chocholáč, Jan. "Využití e-marketingu při propagaci luxusní značky W LINIE na českém a slovenském trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224564.

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Diploma thesis „Using e-marketing to promote luxury brand WLINIE on the Czech and Slovak market “ deals with possibilities of propagation of luxury brand WLINIE on the internet. The thesis describes how to increase visitors of the web pages and build luxury image. The work discusses possibility of SEO optimization, social media marketing and PPC campaign.
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Pryl, David. "Možnosti využití sociálních sítí a internetového marketingu pro podporu konkurenceschopnosti webového portálu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165067.

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This diploma thesis deals with tools for social networks and internet marketing and their application to real case reviewing and news website Mobilenet.cz. The content of the document is divided into two separate parts. The goal of the first of them is to establish a theoretical framework for the second part. Theoretical part describes tools and options in general. There are listed both instruments that relate to internet marketing itself and instruments related directly to social networks. The second part includes theoretical knowledge applied to a specific case, web Mobilenet.cz and its defi
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Pérková, Eva. "Internetový marketing živnostníka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201746.

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This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation of a new website, its optimization, creation of paid campaign and a Facebook page. Both websites and s
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Stemberg, Audrey. "Marketing E-knihy: případová studie knihy DeepFreak." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193167.

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The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Rytíř, Jan. "Analýza internetového marketingu Citibank." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72719.

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The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.
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Zajac, Matej. "Návrh řešení elektronického obchodu pro vybranou firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318365.

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The diploma thesis focuses on design of e-commerce solution and propagation for selected firm. New design is result of bad technical condition of old solution, which has not been supported with any possibilities of propagation. In last part thesis is focused on configuration for automatic reports of website performance and marketing activits.
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Books on the topic "Social Media Marketing for Healthcare SEO"

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SEO and Social Media Marketing Guide. Independent Publisher, 2010.

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Borl, Nicolas. Social Media Influencer - Instagram Marketing - Seo Google : Collection of 3 Books: 1° Social Media Influecer - 2° Instagram Marketing - 3° Seo Google. Independently Published, 2019.

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Nieto, Jose María Estrade, David Jordán Soro, and María Ángeles Hernández Dauder. Marketing Digital. Marketing móvil, SEO y analítica web (Social Media) (Spanish Edition). ANAYA MULTIMEDIA, 2012.

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Digital Marketing Basics, SEO and Beyond : Master Digital Marketing and Grow Your Business: SEO,Social Media Marketing, Google Analytics and More. Independently Published, 2018.

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Sweet, Michael. Social Media Marketing: 2 Manuscripts- Facebook Marketing and Seo, Strategies for Marketing Successfully in Social Media for Small Businesses and Entrepreneurs. Independently Published, 2019.

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Schramm, Alexandra. Online-Marketing Für Die Erfolgreiche Zahnarztpraxis: Website, SEO, Social Media, Werberecht. Springer London, Limited, 2012.

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Online-Marketing Für Die Erfolgreiche Apotheke: Website, SEO, Social Media, Werberecht. Springer London, Limited, 2013.

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Köhler, Alexandra, Mirko Gründer, and Axel Dittmar. Online-Marketing Für das Erfolgreiche Krankenhaus: Website, SEO, Social Media, Werberecht. Springer London, Limited, 2016.

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Schramm, Alexandra. Online-Marketing Für Die Erfolgreiche Arztpraxis: Website, SEO, Social Media, Werberecht. Springer London, Limited, 2012.

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Stanford, Marc. Ecommerce 2020 & Beyond: Dropshipping, Retail Arbitrage, SEO, Social Media Marketing & More. Independently Published, 2019.

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Book chapters on the topic "Social Media Marketing for Healthcare SEO"

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Shenoy, Aravind, and Anirudh Prabhu. "Social Media Marketing and SEO." In Introducing SEO. Apress, 2016. http://dx.doi.org/10.1007/978-1-4842-1854-9_11.

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Heinze, Aleksej, and Montserrat Cano. "SEO strategy for a digital presence." In Digital and Social Media Marketing, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-13.

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Umbach, Günter. "Social Media: Welche Plattform für Healthcare-Firmen?" In Erfolgreich im Pharma-Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-37013-8_29.

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Baum, Neil, Marc J. Kahn, and Jeffery Daigrepont. "Internet and Social Media Marketing." In The Business of Building and Managing a Healthcare Practice. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-37623-8_21.

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Kahn, Marc J., and Neil Baum. "Internet and Social Media Marketing." In The Business Basics of Building and Managing a Healthcare Practice. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-27776-5_21.

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Solomon, Susan. "Social Media for Healthcare Marketing and Branding." In Applying Social Media Technologies in Healthcare Environments. HIMSS Publishing, 2024. http://dx.doi.org/10.4324/9781003580393-4.

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Odoom, Raphael, and Douglas Opoku Agyeman. "Technology and Social Media in Healthcare Delivery." In Health Service Marketing Management in Africa. Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-21.

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Ghosh, Ashim Kumar, and Manohar Kapse. "Transitioning from CRM to Social CRM in the Healthcare Industry." In Contemporary Issues in Social Media Marketing, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003412656-11.

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Çağlıyor, Sandy, Petek Tosun, and Nimet Uray. "Communicating Value in Healthcare Marketing from a Social Media Perspective." In International Series in Operations Research & Management Science. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-91851-4_6.

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Robertson, Jeandri, and Caitlin Ferreira. "Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_38.

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Conference papers on the topic "Social Media Marketing for Healthcare SEO"

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Tripathi, Sachin, Akhilesh Tiwari, Satendar Singh, Alamgir Sani, Neeraja Aswale, and Abhijeet Patil. "Impact of Artificial Intelligence on the Social Media Marketing Strategies." In 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies (HISET). IEEE, 2024. http://dx.doi.org/10.1109/hiset61796.2024.00112.

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Bačevac, Srećko, Edita Kastratović, and Dragana Pušara. "The role and importance of marketing in the development of the brewing industry in Serbia, with a special focus on digital communication channels." In VII naučno-stručni simpozijum sa međunarodnim učešćem "Pivo, pivarske sirovine i tržište". Institute of Field and Vegetable Crops Research, Novi Sad, 2024. https://doi.org/10.5937/pivos24029b.

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This paper analyzes the significance of digital marketing in Serbia's brewing industry, with a special focus on key digital channels such as social media, email marketing, SEO/SEM, and online advertising. Traditional marketing approaches are gradually giving way to digital strategies that enable precise targeting and better interaction with consumers. The paper examines changes in consumer behavior, particularly with the rise of local and craft breweries, which use digital channels to build authentic relationships with their audience. Additionally, it analyzes tools for tracking campaign effec
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Gagauz, Arina. "Менеджмент маркетинга на малых и средних предприятиях". У Economic growth in the face of global challenges. Consolidation of national economies and reduction of social inequalities: International Scientific-Practical Conference, XVIIIth edition. National Institute for Economic Research, 2024. https://doi.org/10.36004/nier.cecg.i.2024.18.14.

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The article explores the specific aspects of marketing management in small and medium-sized enterprises (SMEs), highlighting their pivotal role in the economic development of transitional economies, such as the Republic of Moldova. The analysis centers on the significance of digital tools, which are essential for SMEs to adapt to the dynamic market environment effectively. The author underscores that, for small businesses, efficient marketing management is crucial for maintaining competitiveness, particularly given their limited resources and the shortage of qualified personnel. The article pr
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Guzun, Stela. "Elaborating marketing strategies for a successful business." In Universitas Europaea: Towards a Knowledge Based Society Through Europeanisation and Globalisation. Free International University of Moldova, 2025. https://doi.org/10.54481/uekbs2024.v1.36.

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Developing marketing strategies for business success is an essential process in developing and maintaining a profitable market presence. It involves a series of steps and strategic decisions aimed at attracting customers, increasing sales and building a strong brand image. Marketing strategies are planned plans or approaches to achieve a business's goals in terms of marketing and selling products or services. There are various marketing strategies, and choosing the right strategy depends on a business's specific goals, target audience, and available resources. The online environment has also h
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Abby Sen, Abraham, Jeen Joy, and Murray Jennex. "Illuminating Ethical Dilemmas in AI-Driven Regulation of Healthcare Marketing on Social Media." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2025. https://doi.org/10.24251/hicss.2025.624.

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Melethadathil, Nidheesh, Bipin Nair, Shyam Diwakar, and Srivardhan Pazhanivelu. "Assessing short-term social media marketing outreach of a healthcare organization using machine learning." In 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). IEEE, 2017. http://dx.doi.org/10.1109/icacci.2017.8125871.

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Voicu, Mirelacatrinel. "ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-251.

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In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design &amp; Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics
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