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Dissertations / Theses on the topic 'Social Media Marketing for Healthcare SEO'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Botton, Elisa <1993&gt. "Social Media, SEO and Google Ads in Digital Marketing Strategy: A Case Study on EcorNaturaSì." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13829.

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The master dissertation explores the implementation of a digital marketing strategy in all its functionalities. The thesis is developed following a mantra: content is king, distribution is queen and context is god. The first chapter focuses on the evolution of consumer decision journey throughout the years and the development of touch-points from off-line to on-line activities, strictly tied to users' behavior role on-line. The sections introduce the strategy for an efficient social media management, best practice and functionalities for each social media platforms. At the end, the chapter i

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Stankovský, Jakub. "Online marketingová strategie vybrané společnosti ve finančních službách." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-198823.

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The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.

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Duffková, Pavlína. "Comparative effectiveness analysis of social media monitoring tools." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149911.

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The main objective of this master thesis is a comparative effectiveness analysis of selected social media monitoring tools. The theoretical part of the thesis first familiarizes the reader with the core terms, which will be used throughout the thesis. The next chapter focuses on the detailed specification of classic online marketing. It describes the growing trend of social media marketing and charts out its current status on the Czech online market. In addition, the vital SEO and SEM techniques are also described. The subsequent chapter is devoted to social network marketing, where the increa

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Váhovská, Viktória. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442951.

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This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.

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Chocholáč, Jan. "Využití e-marketingu při propagaci luxusní značky W LINIE na českém a slovenském trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224564.

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Diploma thesis „Using e-marketing to promote luxury brand WLINIE on the Czech and Slovak market “ deals with possibilities of propagation of luxury brand WLINIE on the internet. The thesis describes how to increase visitors of the web pages and build luxury image. The work discusses possibility of SEO optimization, social media marketing and PPC campaign.

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Pryl, David. "Možnosti využití sociálních sítí a internetového marketingu pro podporu konkurenceschopnosti webového portálu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165067.

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This diploma thesis deals with tools for social networks and internet marketing and their application to real case reviewing and news website Mobilenet.cz. The content of the document is divided into two separate parts. The goal of the first of them is to establish a theoretical framework for the second part. Theoretical part describes tools and options in general. There are listed both instruments that relate to internet marketing itself and instruments related directly to social networks. The second part includes theoretical knowledge applied to a specific case, web Mobilenet.cz and its defi

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Pérková, Eva. "Internetový marketing živnostníka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201746.

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This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation of a new website, its optimization, creation of paid campaign and a Facebook page. Both websites and s

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Stemberg, Audrey. "Marketing E-knihy: případová studie knihy DeepFreak." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193167.

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The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.

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Rytíř, Jan. "Analýza internetového marketingu Citibank." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72719.

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The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.

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10

Zajac, Matej. "Návrh řešení elektronického obchodu pro vybranou firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318365.

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The diploma thesis focuses on design of e-commerce solution and propagation for selected firm. New design is result of bad technical condition of old solution, which has not been supported with any possibilities of propagation. In last part thesis is focused on configuration for automatic reports of website performance and marketing activits.

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11

Stojaníková, Jana. "Online marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162756.

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The goal of my Diploma Thesis was to show companies, they should focuse more on investing time and their money into SEO, PR articles as well as they should use social media to communication with their customers. This could be in a long run more efficient than spending money on PPC campaigns. The Diploma Thesis is divided into theoretical and practical part. The theoretical part is oriented on Online Marketing, it shows the basics of each online marketing strategy; SEO, PPC as well as new trends in this fast growing field. The practical part is focused on analyzing instruments of online marketi

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12

Basco, John. "Digital Fundraising Strategies for Nonprofit Marketing Leaders in International Markets." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5540.

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Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effective alternative. The purpose of this multiple case study was to document digital fundraising strategies successfully used to reach international markets by the marketing leaders of 5 North American nonprofit healthcare organizations. Participants in the study were involved in implementing digital fundraising strategies. Marketing systems theory was t

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13

Masárová, Kateřina. "Možnosti využití sociálních sítí pro podporu podnikání ve zdravotnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193906.

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The master thesis deals with the problem of using social networks in the healthcare sector of the Czech Republic. Its aim is to analyze the current state of the use of social networks by mammography centers, and according to the results of the analysis to define a set of recommendations on how to effectively communicate and use social networks in order to support a business. The thesis is divided into two main parts. The first provides the theoretical basis of the chosen topic, defines the main concepts, stated the most widely used social networks in the Czech Republic and their characteristic

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Skočík, Miroslav. "Internetový marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224533.

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Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing.

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15

Lan, Tingsong, and Petersson Jonathan Klawitter. "Marketing through web 2.0 : How likes, shares and comments can effect organizations." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8682.

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With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their use of the Web 2.0 technology as a marketing tool. The target-group for this study is mainly organizations that are interested in the use of Web 2.0 technologies and an academic audience as students and researchers.This study have used it selves of a Hermeneutics scientific approach and an abductive

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16

Luttrup, Julia, Maria Boo, and Louise Carlsson. "Syns du finns du? : En studie över användningen av SEO, PPC och sociala medier som strategiska kommunikationsverktyg i svenska företag." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8376.

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17

Полозова, Т. В., та І. А. Шейко. "Методи просування інтернет-видань та оцінка ефективності таких дій". Thesis, Друкарня Мадрид, 2019. http://openarchive.nure.ua/handle/document/9595.

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Електронні засоби масової інформації, як і друковані потребують виконання певних дій по просуванню сайтів інтернет-видань. Розширення читацької аудиторії – це перше і основне завдання по просуванню електронних засобів масової інформації (ЕЗМІ). Це дозволяє виданню мати не велике, але стабільне джерело доходів. Однак, на цьому монетизація не закінчується. Маючи хорошу платоспроможну аудиторію, ЕЗМІ може пропонувати читачам різні комерційні сервіси.

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18

Výborný, Vojtěch. "Nástroje internetového marketingu a jejich aplikace v rámci společnosti Zoot." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198285.

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This Diploma thesis is focused on the Internet marketing tools, which are suitable for the Company aimed at selling consumable goods. These Internet marketing tools are applied within Zoot Company. Diploma thesis is divided in two logical parts, theoretical and practical. Individual tools are introduced and intimately analysed in theoretical part. For all mentioned tools, there is a definition of their advantages, description of the process, how to manage those tools, the process models and the description of the tools for their evaluation. The practical part is based on the theoretical part.

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19

Lugli, Andrea. "Search engine marketing nel settore della ricerca e selezione del personale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amslaurea.unibo.it/2709/.

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Il panorama delle aziende italiane è costellato da una moltitudine di piccoli attori largamente specializzati in mansioni definite. Sono le piccole e le medie imprese (PMI), aziende per lo più familiari e con meno di qualche decina di dipendenti, talvolta con un'importante storia alle loro spalle che, nonostante la crisi e l'avvento di Internet, sono riuscite a rimanere leader incontrastati nel loro settore. È proprio Internet infatti uno dei pericoli più grandi per esse. Settori che in passato erano presenti offline, negli uffici dove ci si rivolgeva per l'erogazione del servizio richiesto, o

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20

Sedláček, Martin. "Analýza internetového marketingu v konkrétní organizaci a aplikace nových přístupů." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201103.

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The main target of this work is to monitor the current status and advancement of Internet marketing at pre-arranged trading company. From analysis to draw conclusions, submit them to the guidance, recommend next steps, let it them approve and begin implementing the newly proposed solutions. The author discusses how detailed survey of the current marketing market and customer analysis of the company due to the best possible choice of appropriate marketing techniques. The aim is to streamline the work, save costs, increase conversion rates, and increase the competitive advantage of the customer

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21

Peša, Jakub. "Analýza digitální marketingové komunikace firmy a návrh zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403842.

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Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.

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Vokáčová, Lucie. "E-commerce a sociální sítě v malých podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85872.

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The diploma thesis focuses on e-commerce in small businesses in connection with marketing and social networks. The first chapter focuses on the marketing processes and the possibility of use of the Internet in small businesses. In the second chapter I deal with the rules of creation of the corporate website, I describe several Internet tools to promote the website (Google Analytics) and deal with search engine optimization (SEO). The third chapter is devoted to social media and a number of case studies describing the use of the social network Facebook in marketing. The final chapter four is th

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Martof, Jan. "Návrh změn marketingové komunikace vybrané společnosti na Internetu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318314.

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The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.

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Uherková, Marie. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319400.

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Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.

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Pinto, Mariana Leão da Costa Condé. "A utilização das redes sociais no marketing das clínicas de medicina dentária: estudo exploratório." Master's thesis, 2014. http://hdl.handle.net/1822/33849.

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Dissertação de mestrado em Gestão de Unidades de Saúde<br>As redes sociais online são fundamentais nos dias de hoje, visto que têm um papel fulcral na forma como os indivíduos vivem e se relacionam. Estas plataformas destacam-se também, cada vez mais, entre as organizações de saúde, que veem nestas ferramentas um meio para divulgarem os seus serviços ao público e contactarem com os seus pacientes. A dimensão reduzida das clínicas de medicina dentária e a falta de investimento no marketing torna as redes sociais uma escolha vantajosa na promoção dos seus serviços e na comunicação com os se

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Ziehrock, Cassian Jonas Eckert. "Consulting Project : communication plan for the Fashion Studio Agency." Master's thesis, 2020. http://hdl.handle.net/10400.14/31194.

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The Fashion industry has become a growing sector for the Portuguese economy. The Associação Téxtil e Vestuário de Portugal announced to become the world leader in textile and fashion industry for niche markets until 2030. This affects the demand for the fashion agency market. However, the fashion agency market is highly competitive and agencies use digital communication to reach out to their clients. The Fashion Studio company differentiates themselves from other competitors through their film production (broadcasting) department, fashion school and consultant work for makeup/hairstyling. Mor

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