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Journal articles on the topic 'Social Media Marketing for Healthcare SEO'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Kurniadi, Kenny, and Bobby W. Saputra. "The Influence of Social Media, Search Engine Optimization, and Influencer Marketing On Brand Awareness of Siloam Hospitals." Devotion : Journal of Research and Community Service 5, no. 12 (2024): 1494–506. https://doi.org/10.59188/devotion.v5i12.25376.

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This study aims to measure the influence of social media usage, search engine optimization (SEO), and influencer marketing on the brand awareness of Siloam Hospital. The study sample consists of 120 respondents selected through purposive sampling from individuals who have used or plan to use hospital services. Multiple linear regression analysis is used to test the research hypotheses. The results show that the SEO variable has a significant positive effect on Siloam Hospital's brand awareness. This indicates that search engine optimization efforts are an effective strategy for increasing the

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Zade, Monika, Yugeshwari R. Tiwade, Shivani Shahu, Gulshan Bandre, and Sanket Surkar. "Marketing Technique in Healthcare Services: A Narrative Review." National Journal of Community Medicine 15, no. 06 (2024): 496–502. http://dx.doi.org/10.55489/njcm.150620243671.

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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hosp

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Mujtahidah. "Digital Marketing as a Strategy to Enhance Image and Patient Visits in Healthcare Facilities." Journal of Scientific Insights 2, no. 3 (2025): 225–37. https://doi.org/10.69930/jsi.v2i3.358.

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Digital marketing has emerged as a key strategy in the healthcare sector to reach communities, build institutional image, and increase patient visits. The shift in consumer behavior toward digital platforms has driven healthcare facilities to adopt technology-based marketing approaches. This study aims to review and analyze the role of digital marketing in enhancing the image of healthcare facilities and its impact on patient visits. This research is a narrative literature review analyzing ten scientific articles published between 2019 and 2024. Literature was collected from national and inter

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Berliana Oktavia Setyawati and Ernawaty. "Digital marketing strategies in healthcare services: literature review." International Journal of Health Science and Technology 6, no. 2 (2024): 89–99. https://doi.org/10.31101/ijhst.v6i3.3690.

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The impact of technological advancements has led to a shift in the paradigm of marketing healthcare services. Marketing in the digital era is highly complex as market conditions can change rapidly beyond providers' control. Digital marketing offers several advantages compared to conventional marketing. Healthcare service providers can integrate digital marketing into their healthcare marketing strategies. This research aims to identify digital marketing strategies in healthcare services. The research method used is a literature review. The researcher used the PRISMA protocol as a guiding frame

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Devansh, Mishra, Arpha Tasneem, and Mishra* Saurabh. "AN EXAMINATION OF DIGITAL MARKETING IN THE OTC PHARMACEUTICAL SECTOR." World Journal of Pharmaceutical Science and Research 4, no. 3 (2025): 203–9. https://doi.org/10.5281/zenodo.15561908.

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The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examining key online promotional techniques such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, influencer collaborations, email marketing, and content-based campaigns. It emphasizes the critical need for regulatory compliance, building cons

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Zhukovska, Alina. "Marketing of medical services in the era of digitalization." Actual problems of innovative economy and law 2024, no. 6 (2024): 41–45. https://doi.org/10.36887/2524-0455-2024-6-8.

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The digitalization of the healthcare sector highlights the necessity for modern medical institutions to integrate digital technologies into all aspects of their operations, including marketing. Digital marketing technologies in the medical services market encompass a range of advanced online tools, digital platforms, and networks used by healthcare providers to promote medical services in the digital environment, attract new patients, ensure patient loyalty, and build and manage the brand of a medical institution. Implementing these technologies in healthcare facilities improves overall operat

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Sodiq Odetunde Babatunde. "Digital marketing strategies for medical products: A theoretical and practical review." International Journal of Frontiers in Medicine and Surgery Research 5, no. 1 (2024): 036–46. http://dx.doi.org/10.53294/ijfmsr.2024.5.1.0032.

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Digital marketing has emerged as a crucial component in the promotion and dissemination of medical products. This theoretical and practical review delves into the strategies essential for navigating this dynamic landscape effectively. The paper begins with an exploration of the target audience, emphasizing the importance of understanding the needs and behaviors of healthcare professionals, patients, and caregivers. Subsequently, it discusses various digital marketing tactics, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and influencer

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Puri, Roma. "MocDoc.in: Choreographing online healthcare kingdom." Emerald Emerging Markets Case Studies 5, no. 8 (2015): 1–13. http://dx.doi.org/10.1108/eemcs-05-2014-0139.

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Subject area Marketing, Innovation, Strategy, Digital Marketing and E-Business. Study level/applicability Master's level and Executive Program. Case overview MocDoc is a young Indian online health-care company that has achieved success in early years of establishment, and is looking forward to expand the customer base. The founder, Senthil Peelikkampatti, along with his friends decided to design a service that can bridge the gap between doctor and patients. However, initially, Senthil lost the trust in his idea due to the unacceptance of the idea by health-care experts. It took a little long f

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Mutia, Annisa Nabilla, and Nurlaela Arief Neneng. "Digital Marketing Strategy to Attract New Customer for Dental Clinic (Case Study: Bandung Dental Center)." International Journal of Current Science Research and Review 06, no. 07 (2023): 4272–83. https://doi.org/10.5281/zenodo.8139877.

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Abstract : Recently, there has been a growing interest in online marketing within the healthcare industry, including dental care. Utilizing the internet and social media platforms has become crucial for reaching the target audience effectively. While positive word-of-mouth remains significant for dental clinics, having a strong online presence and an appealing website can greatly contribute to attracting new patients. Bandung Dental Centre aims to enhance its services and compete with other clinics through digital marketing. The general manager of Bandung Dental Centre expressed dissatisfactio

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Dr., Diksha Panwar*1 Mr. Farman Ali2 Ms. Kanika Singhal3 &. Ms. Neeti Mishra4. "SOCIAL MEDIA AS A PLATFORM FOR PROPAGATING PUBLIC HEALTH MESSAGES IN INDIA." GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES 6, no. 2 (2019): 102–8. https://doi.org/10.5281/zenodo.2571481.

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Healthcare marketing is preclusion of disease, promotion of different health care related issues and different measures to be adopted to protect health, as opposed to traditional marketing that aims only to increase the value of a company or its merchandise. Therefore, social media marketing has revolutionized in health care industry, like as social networking has evolved to suit into a person’s basic everyday activities. The aim of this research was to understand the conception of social media and its relevancy in propagating health messages in India. The presen

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Letunovska, Nataliia, Liliia Khomenko, and Yevhen Chvankin. "PATHWAYS TO ENHANCING THE EFFICIENCY OF BUSINESS MANAGEMENT MECHANISMS IN HEALTHCARE." Socio-economic relations in the digital society 2, no. 56 (2025): 90–101. https://doi.org/10.55643/ser.2.56.2025.610.

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The article presents an assessment of the operational efficiency of the Sumy Regional Blood Service Center and the Kharkiv Regional Blood Service Center. The analysis was carried out considering key performance indicators of the institutions, encompassing economic, managerial, informational, technological, and social aspects. Based on the results of the efficiency evaluation of these blood service enterprises, a system of measures was developed and proposed to enhance the performance of the analyzed centres. These measures were structured according to the main determinants of functioning: mana

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Ohanezova, H. V., K. V. Zhukov, and L. V. Pedchenko. "Analysis of the use of digital marketing in dentistry: implementation issues and stages of the development." Kharkiv Dental Journal, no. 2 (December 30, 2024): 143–53. https://doi.org/10.26565/3083-5607-2024-2-05.

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Background. Amid the onrush of information technology and better competitive environment in the dental services market, the effective use of digital marketing as a tool for promoting and developing dental clinics is gaining in popularity. Given the current trends in customer behavior, which increasingly depend on online resources when choosing healthcare services, research of the impact of digital tools on the development of dental clinics in Ukraine is especially interesting. Purpose – is to analyze the key challenges and limitations that dental clinics face when using digital marketing, and

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Nanul, Angela Marici, and Mufidatul Islamiyah. "Optimization of Digital Marketing Using Search Engine Optimization (SEO) at Soevenir CV Saudagar Kaya Abadi Malang." Jurnal Pengabdian Masyarakat 5, no. 2 (2024): 751–56. https://doi.org/10.32815/jpm.v5i2.2280.

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Purpose: This study aims to explore the effectiveness of digital marketing using Search Engine Optimization (SEO) on social media platforms for CV Saudagar Kaya Abadi Malang. The research focuses on the challenges of account blockages on social media and how SEO can improve content visibility and sales. Method: A descriptive qualitative approach was used, with data collected through observations and interviews. The study analyzed current SEO strategies and identified issues related to social media account blockages, proposing solutions to overcome them. Practical Applications: The findings off

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Khushi, Jain, and Chitra Wadke Dr. "Analyse the Impact of User-Generated Content Shared on Social Media on Website Organic Search Ranking and Brand Awareness." International Journal of Innovative Science and Research Technology (IJISRT) 10, no. 1 (2025): 1806–36. https://doi.org/10.5281/zenodo.14810213.

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The digital landscape has evolved, leading businesses to adopt omni-channel marketing strategies that seamlessly integrate social media with traditional and digital marketing efforts. This research paper explores the optimization of social media integration for omni-channel SEO, focusing on strategies to improve organic search rankings and enhance brand awareness. With the increasing influence of social media on consumer behavior and search engine algorithms, understanding the interplay between these platforms and SEO has become crucial for achieving marketing success.  The paper begins b

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Zulham, Zulham Sitorus, Andysah Putera Utama Siahaan Andysah, Ibrahim Ibrahim, Bambang Sugito Bambang, Ayu Ofta Sari Ayu, and Anzas Ibezato Zalukhu Anzas. "Strategi Digital Marketing Dengan Metode SEO (Search Engine Optimization) untuk UMKM di Desa Klambir 5 Kebun." Jurnal Pengabdian Masyarakat Gemilang (JPMG) 4, no. 1 (2024): 16–19. http://dx.doi.org/10.58369/jpmg.v4i1.157.

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The digital era has changed the way people carry out daily activities, including shopping. This provides an opportunity for Micro, Small and Medium Enterprises (UMKM ) to expand their market by utilizing digital marketing platforms. One digital marketing method that can be used by UMKM is Search Engine Optimization (SEO). SEO is a technique for optimizing a website so that it is easier for internet users to find via search engines. This research aims to analyze digital marketing strategies using the SEO method for UMKM in Klambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regenc

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Nisa, Miftakhul Mukarromatun, and Chandra Nilawati. "Analysis of the Utilization of Search Engine Optimization and Social Media Marketing at Mitra Keluarga Group Hospital." International Journal of Business Innovation, Economics and Social Science 1, no. 1 (2024): 7–16. http://dx.doi.org/10.11594/ijbiess.v11p7-16.

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This study aims to measure the high rankings in the SEO category and social media marketing Mitra Keluarga Group Hospitals, this study not only understand implement SEO techniques, but also successfully manage interactions on social media platforms. This research was conducted using quantitative descriptive research methods. In the context of this research, the main focus is to understand how Mitra Keluarga Group Hospital utilizes Search Engine Optimization (SEO) and social media marketing strategies, and to provide in-depth descriptions of user experiences and views regarding the use of these

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Nainika, Kaushik, Kaur Bhatia Manjot, and Rastogi Sonali. "SVM and Cross-Validation using R Studio." International Journal of Engineering and Advanced Technology (IJEAT) 10, no. 1 (2020): 46–54. https://doi.org/10.35940/ijeat.A1673.1010120.

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Each passing day data is getting multiplied. It is difficult to extract useful information from such big data. Data Mining is used to extract useful information. Data mining is used in majorly all fields like healthcare, marketing, social media platforms and so on. In this paper, data is loaded and preprocessed by dealing with some missing values. The dataset used is of Airbnb, the platform used for lodging and tourism industry. Analyzing the data by plotting correlation using spearman method. Further, applying PCA and Support Vector Machine classification technique on the dataset. There are v

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Limpo, Lita, and Eva Yuniarti Utami. "Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung." Jurnal Ekonomi dan Kewirausahaan West Science 2, no. 02 (2024): 168–77. http://dx.doi.org/10.58812/jekws.v2i02.1111.

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This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifi

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Keller, Sarah, and Timothy Wilkinson. "Variations in involvement: motivating bystanders to care for senior citizens." International Journal of Pharmaceutical and Healthcare Marketing 11, no. 2 (2017): 117–32. http://dx.doi.org/10.1108/ijphm-06-2016-0029.

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Purpose The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders. Design/methodology/approach A cross-sectional mail survey was administered to 2,500 adults; 384 usable responses were obtained. Survey responses were analyzed by level of exposure and involvement in senior care. Findings High-involvement individuals viewed the ads more favorably and exhibited stronger senior caretaking intentions. Low-involvement consumers were less likely to see their own potential contributions to se

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Awais, Muhammad. "Customer Acquisition Strategies for Tech Start-ups: Analyzing the Effectiveness of Different Customer Acquisition Channels Using Advanced Analytics." Qlantic Journal of Social Sciences and Humanities 5, no. 3 (2024): 112–23. http://dx.doi.org/10.55737/qjssh.395501517.

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This study investigates the effectiveness of different customer acquisition channels—social media, content marketing, SEO, paid advertising, influencer partnerships, and email marketing—on key performance metrics such as return on investment (ROI), customer conversion rates, and customer lifetime value (CLV) for tech start-ups. Additionally, it explores the moderating role of advanced analytics in enhancing these channels' performance. Using a quantitative research design, data were collected from 200 respondents from tech start-ups via a structured questionnaire. The results indicate that SEO

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Miranda-Rosero, Oswaldo Damian, José Neptalí Sabando-Arteaga, and Danna Mabel Castro-Freire. "Impacto de estrategias de marketing digital en odontología en la captación y fidelización de pacientes." Revista Metropolitana de Ciencias Aplicadas 8, no. 2 (2025): 45–52. https://doi.org/10.62452/cf9cjr37.

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This study evaluates the effectiveness of various digital marketing strategies in patient acquisition and retention in dental clinics in Ecuador. The objective of the research was to analyze the impact of SEO, social media advertising, PPC campaigns, email marketing, and content marketing on digital engagement, new patient acquisition, and return on investment (ROI). A quasi-experimental design was adopted with pre- and post-intervention measurements in 30 dental clinics selected through non-probability convenience sampling. Each group of clinics implemented one of the five digital marketing s

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A, Muthumeena, and Jeffrey Boopathy J. "SEO in Digital Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 91–94. https://doi.org/10.5281/zenodo.2532953.

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This paper explains about the role of Search Engine Optimisation (SEO) in digital marketing. This paper breaks the thought of people that the digital marketing simply means marketing which is done through online websites like Flipkart, Snapdeal etc. It proves that marketing has a wide scope and is just isn’t about meeting people face to face and convince them your product is good but to provide the people with what they actually need. There will always be an advantage and disadvantage for each and every thing in a person’s point of view. This paper also sum

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Arya Wardana, Putu Gede, Kadek Riyan Putra Richadinata, and Ni Luh Putu Surya Astitiani. "The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador." West Science Interdisciplinary Studies 2, no. 09 (2024): 1726–31. http://dx.doi.org/10.58812/wsis.v2i09.1264.

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Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increas

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Santoso, Agung, Dwi Lesno Panglipursari, and Abu Amar Fikri. "Strategi Pemasaran Menggunakan Iklan Digital Marketing Berbasis SEO (Search Engine Optimization)." IQTISHADequity jurnal MANAJEMEN 6, no. 2 (2024): 162–67. https://doi.org/10.51804/iej.v6i2.16412.

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Digital marketing advertising is a form of marketing that a company or brand uses to promote products using digital media or the internet. It aims to provide information and influence the public to buy and use its products. One of the digital marketing techniques used is SEO. SEO preparation is the first step before conducting an SEO process. It involves preparing the rules for using keywords used from both online ads, social media, and external links on each media. So when visitors want to search for information, they type keywords into Google. The SEO process will work according to the rules

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Husin, Syarief Nur, Primasatria Edastama, and Amirsyah Tambunan. "Digital Marketing Strategy using White Hat SEO Techniques." International Journal of Cyber and IT Service Management 2, no. 2 (2022): 171–79. http://dx.doi.org/10.34306/ijcitsm.v2i2.118.

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A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had

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Hutchins, Amber L. "Beyond resumes: LinkedIn for marketing educators." Journal of Research in Interactive Marketing 10, no. 2 (2016): 137–47. http://dx.doi.org/10.1108/jrim-12-2015-0099.

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Purpose This paper aims to explore expanded uses for LinkedIn.com as a teaching tool, beyond introductory assignments, for in-demand and emerging marketing techniques. Design/methodology/approach This paper reviews the current use of LinkedIn as a teaching tool for marketing educators and presents sample assignments that can be used to introduce students to content marketing, SEO, and online reputation management. Findings Marketing educators have found LinkedIn to be a valuable resource for teaching professional development in the business curriculum. But the site can also provide a platform

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Sharma, Utkarsh. "Impact of Online Marketing for Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49457.

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Abstract- In this research paper, we analyze the effects of online marketing on startups, particularly looking at the ways digital techniques help them succeed, engage with customers and be discovered by more consumers. Due to the unique issues startups have such as limited resources and swift time to market, online marketing gives them an effective way to communicate with more people affordably. Online marketing tools under examination in this study are social media marketing, SEO, content marketing and paid advertising. The study found that both types of data show how these methods help a br

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Widayani, Anna, Rani Arifah Normawati, and Heri Priya Waspada. "SCALE UP KOMERSIALISAI PRODUK KAMPUNG OPAK GAMBIR DENGAN PEMANFAATAN DIGITAL MARKETING MELALUI PESAN VISUAL, COPYWRITING DAN SEO." SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan 7, no. 3 (2023): 1916. http://dx.doi.org/10.31764/jpmb.v7i3.16948.

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ABSTRAKKampung Opak Gambir, juga dikenal dengan kampung kreatif, terbentuk karena masyarakat di daerah tersebut mayoritas menjalankan Industri Rumah Tangga (IRT) dalam pembuatan opak gambir. Para pelaku usaha di kampung ini telah berusaha mengembangkan pasar dengan memanfaatkan teknologi digital, termasuk sosial media dan Google My Business. Namun, mereka menghadapi kendala karena kurangnya pengetahuan dalam mengoptimalkan digital marketing. Oleh karena itu, dilakukan upaya pendampingan dalam rangka scale up komersialisasi produk Kampung Opak Gambir. Pendampingan ini dilakukan dengan fokus pad

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Lubis, Etrie Septiani, and Slamet Widodo. "The Role of Digital Marketing in International Marketing." Sinergi International Journal of Economics 2, no. 1 (2024): 25–37. http://dx.doi.org/10.61194/economics.v2i1.209.

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This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data was analyzed descriptively qualitatively. The results show that digital marketing allows companies to reach global audiences more efficiently through SEO, social media, email marketing, and PPC. Challenges faced include differences in culture, language, regulations, and consumer

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Sri Handono, Wahyu, Anthoneta Kopong, and Muhammad Nur Madani. "Digital Marketing Strategy in the Online Fashion Industry." International Journal of Management Science and Information Technology 4, no. 1 (2024): 119–28. http://dx.doi.org/10.35870/ijmsit.v4i1.2668.

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The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of digital advertising, social media, and marketplaces. Social media, particularly Instagram, is highly effective in building brand awareness and increasing engagement through features like Stories, Reels, and Shopping. The COVID-19 pandemic accelerated the adoption of digital marketi

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Zain, Rifqi, and Jati Paras Ayu. "Digital Marketing Strategy through Instagram in Payakumbuah Padang Restaurant." Journal of Research on Business and Tourism 5, no. 1 (2025): 1. https://doi.org/10.37535/104005120251.

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The development of digital marketing has had a significant impact on business marketing strategies, especially in the culinary sector. This research aims to analyze digital marketing promotion strategies through Instagram implemented by the Padang Payakumbuah Restaurant owned by Arief Muhammad. This research method uses a qualitative approach with data collection in the form of interviews with the management and observations of the Instagram content @padangpayakumbuah. The research findings explain that the digital marketing strategy implemented by Padang Payakumbuah focuses on three aspects:

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Muhammad Raja Wandiro Cahyopramono and Diana Khuntari. "Teknik Pemasaran Digital dalam Meningkatkan Penjualan Fintech Peer-to-Peer Lending pada Produk Dumi." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 1 (2024): 339–50. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i1.2730.

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Technological developments provide convenience in various fields, including marketing and finance. Currently, marketing can be carried out digitally by utilizing internet technology. The presence of online loans, which is a type of peer-to-peer lending financial technology (fintech), is the result of advances in financial technology. PT. Fidac Innovation Technology is a company operating in the fintech sector and has the Dumi product which provides online loans specifically for State Civil Apparatus (ASN). The purpose of this research is to determine digital marketing techniques in increasing

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Izakova, Natalya, Larisa Kapustina, and Andrei Drevalev. "Performance of Social Media Marketing Communications of Industrial Companies." SHS Web of Conferences 93 (2021): 03027. http://dx.doi.org/10.1051/shsconf/20219303027.

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Social media activities create additional opportunities for industrial companies to increase sales in industrial markets. The results will be influenced by the intensity of communications and posting online, as well as the content and its integrity. The article analyses current trends, prospects and possibilities of using digital marketing communications in industrial markets. Advantages and disadvantages of social media marketing for industrial companies are identified. The authors propose a methodology for assessing the performance of social media marketing for industrial companies. It inclu

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Lamichhane, Baburam. "Impact of Digital Marketing on Consumer Behavior in Pokhara." KIC International Journal of Social Science and Management 1, no. 1 (2022): 13–23. http://dx.doi.org/10.3126/kicijssm.v1i1.50660.

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In this era of digitization, where everything is just a click away from us, marketing has evolved a lot. With the increased use of technology, smartphones, the producers of goods, can now reach consumers all over the globe. Thus, reaching out to consumers through the internet is digital marketing. Digital marketing, therefore, has an incredible influence on people’s interaction, work, purchases, and life habits. It is cost-effective too on the parts of the sellers and buyers. Thus, the present study examines the effectiveness and impact of digital marketing on the consumers’ behaviour in Pokha

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Rohsianti, Aprilia Dian, Arziqna Nisa Almadani, Mayada Wafiq Azizatustani, and Titik Hinawati. "The Influence of Digital Marketing on the Decision to Stay at a Syari'ah Homestay (Case Study: Ortega Syariah Homestay)." Proceedings Series on Social Sciences & Humanities 22 (May 6, 2025): 76–82. https://doi.org/10.30595/pssh.v22i.1529.

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Sharia homestay is a form of accommodation that provides temporary housing for tourists by complying with Islamic sharia principles. This study aims to analyze the effect of digital marketing on the decision to stay at Homestay ortega svari'ah In the digital era, marketing through online platforms has become very important to attract consumers' attention, therefore it is important to understand how digital marketing elements, such as online visibility, social interaction, reviews, promotions, and educational content, influence consumer decisions. This research method uses quantitative methods

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Tereshchenko, Ivan, Viktoriia Danylenko, Olena Maiboroda, and Tatyana Borovyk. "Innovative approaches to the development and increase of the efficiency of marketing in social networks." Marketing and Digital Technologies 6, no. 4 (2022): 38–46. http://dx.doi.org/10.15276/mdt.6.3.2022.4.

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The article considers the development novation trends of e-commerce and social media marketing, it analyzes the use of marketing tools, examines the implementation of novation trends in Internet marketing to promote the enterprise in social networks. Systematization of literature sources on the research topic showed that the use of Internet marketing tools to promote their products and services is very effective. These Internet marketing tools are considered: SEO-optimization; e-mailing; advertising on social networks; contextual advertising; video marketing; intuitive marketing; marketing 3.0

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Simrankaur, Rajpal, and Nitve Dnyandev Laxman Dr. "Digital Marketing: The Evolution, Trends, and Challenges." International Journal of Advance and Applied Research S6, no. 22 (2025): 855–60. https://doi.org/10.5281/zenodo.15533566.

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<em>Digital marketing has revolutionized the way businesses interact with consumers, offering dynamic opportunities to build brand awareness, increase sales conversions, and strengthen  external connections. The rise of the internet and digital technologies has opened global markets, allowing companies to tailor campaigns based on individual user preferences and access real-time performance metrics. By leveraging platforms like search engines, social media, email, and paid ads, organizations can engage audiences more efficiently and personally than ever before. This research paper explore

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Putri, Dwi, and Ni Made Ida Pratiwi. "OPTIMALISASI STRATEGI DIGITAL MARKETING GRAHA OFFICE: MENINGKATKAN BRAND AWARENESS MELALUI SOCIAL MEDIA OPTIMIZATION (SMO) DAN SEARCH ENGINE OPTIMIZATION (SEO) DI PT OTAK KANAN." GEMAH RIPAH: Jurnal Bisnis 4, no. 01 (2024): 14–21. http://dx.doi.org/10.69957/grjb.v4i01.1500.

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Penelitian ini bertujuan untuk mengevaluasi dan meningkatkan strategi pemasaran digital di PT Otak Kanan, khususnya dalam konteks Graha Office, dengan fokus pada peningkatan kesadaran merek melalui penerapan Social Media Optimization (SMO) dan Search Engine Optimization (SEO). Metode penelitian meliputi analisis mendalam terhadap platform media sosial yang digunakan dan penerapan teknik-teknik SEO yang relevan dalam meningkatkan visibilitas dan interaksi online. Dalam konteks eksperimen, integrasi strategi SMO dan SEO diterapkan untuk mengukur dampaknya terhadap meningkatnya kesadaran merek pe

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OYADONGHA, Diseye J., and Emeleakpo Pelle ZENETUBOR. "Acquisition of Digital Marketing Skills and Perceived Employability of Marketing Education Students in Niger Delta University." FUO-Journal of Educational Research 3, no. 3 (2024): 192–202. https://doi.org/10.5281/zenodo.13826387.

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<strong>Abstract </strong> The research investigated the acquisition of digital marketing skills and perceived employability of marketing education students in Niger Delta University. The study was guided by two research objectives, questions, and hypotheses. A descriptive survey research design was employed. The population comprised 123 marketing education students in the Department of Business Education in Niger Delta University. From this population, a sample of 84 students was selected using random sampling technique. Data was collected through a close-ended structured questionnaire titled

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Nailufar, Wilda, and Yoestini Yoestini. "Pengaruh Aktivitas Pemasaran Media Sosial Terhadap Ekuitas Merek dan Loyalitas Merek Pada Konsumen Muslim Marketplace Lazada." Jurnal Ilmiah Ekonomi Islam 9, no. 3 (2023): 4340. http://dx.doi.org/10.29040/jiei.v9i3.11452.

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This research aims to determine the influence of Social Media Marketing Activities on Brand Equity and Brand Loyalty among Lazada Marketplace ConsumersTo gain a more comprehensive understanding of social media marketing from brands, it is important to examine the influence of social media marketing activities on brand building in various product and service contexts.The results of the analysis show that social media marketing activities have a significant effect on brand awareness, brand image and brand loyalty. These results are in accordance with the results of research conducted by Ismail,

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Saputra, Meldi Anggara, Iqbal Fernando, and Agus Irawan. "Pemanfaatan Search Egine Optimization (SEO) Serta Search Engine Marketing (SEM) untuk Meningkatkan Penjualan Mobil." Jurnal Ilmiah Sains dan Teknologi 8, no. 1 (2024): 24–37. http://dx.doi.org/10.47080/saintek.v8i1.3016.

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Marketing media for products and services is not only print and electronic media but also internet media. But creating an internet site that is visited a lot is not easy because it requires optimization in searching for the website address. Optimization on websites is better known as SEO (Search Engine Optimization) by applying Site Audit, On Page Optimization and Off Page Optimization as well as SEM (Search Engine Marketing) by applying Search Strategy, Keywords and Site Backlinks as well as Social Media which are important rules so that Internet sites are easier to search. It is proven that

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Jiménez-Gordillo, Pedro Alberto, Diana Maricela Vasquez-Treviño, and Monica Blanco-Jimenez. "Estrategias de Marketing Digital para la promoción de productos en mercados internacionales." Vinculatégica EFAN 11, no. 3 (2025): 55–68. https://doi.org/10.29105/vtga11.3-1061.

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El objetivo de este artículo es promover las estrategias de marketing digital más usadas en los mercados internacionales, sus ventajas y su distribución en los productos o servicios de las Mipymes en el mercado global a través de un estudio documental, donde se analizaron estrategias como lo son “SEO (Search Engine Optimization), SEM (Search Engine Market), Inbound marketing, marketing de contenidos, Email marketing, Social media marketing, Social media ads, Influencer marketing, Mobile marketing, Display ads y Growth marketing”, identificando los factores que impactan al marketing digital y s

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Sakshi, Sakshi. "Analyzing the Consumer Buying Behavior Toward Digital Marketing Platform." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50293.

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Abstract Digital marketing is fundamentally reshaping how businesses in India communicate, engage, and grow, particularly in the wake of the COVID-19 pandemic and the surge in mobile internet penetration. This study investigates the evolving role of digital marketing in transforming both consumer behavior and business strategies in India’s increasingly digital economy. By adopting a mixed- methods approach—comprising structured primary surveys, informal interviews, and in-depth analysis of secondary industry reports—the research examines how digital platforms such as Instagram, YouTube, Facebo

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A, Arockia Jeyasheela, and Dr S. Chandramohan. "Techniques of Viral Marketing." Restaurant Business 118, no. 6 (2019): 97–99. http://dx.doi.org/10.26643/rb.v118i6.7660.

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This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral market

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Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo, and Kikelomo Fadilat Anjorin. "Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth." International Journal of Management & Entrepreneurship Research 6, no. 7 (2024): 2173–88. http://dx.doi.org/10.51594/ijmer.v6i7.1265.

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In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth. This review explores the critical components and benefits of leveraging digital marketing for SMEs, emphasizing how tailored strategies can enhance market presence, customer engagement, and business performance. SMEs face unique challenges in resource allocation and market competition, necessitating cost-effective and impactful marketing approaches. Innovative digital marketing strategies, including search

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Woen, Angela, Chatrine Sylvia, and Fandi Halim. "Penerapan Teknik SEO Untuk Peningkatan Potensi Pemasaran Peralatan Pemadam Kebakaran." Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal 5, no. 2 (2022): 117–24. http://dx.doi.org/10.33330/jurdimas.v5i2.1315.

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Abstract: Sinar Jaya store is a store that sells fire extinguishers in Medan city. In majority, this store still serves transactions by accepting customer to the store directly. Since the COVID-19 pandemic has lasted for so long, this store has begun to explore technology by utilizing Instagram as social media and having a website which can be accessed via www.sinarjayamedan.com as a medium to introduce the store, market the products digitally and increase business legitimacy. However, existing web pages must be optimized further to improve the ability of Toko Sinar Jaya in response to marketi

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Braga, Eduardo Henrique Fiori. "O IMPACTO DA IMPLEMENTAÇÃO DO MARKETING DIGITAL NO DESEMPENHO DE PEQUENAS EMPRESAS." Revista ft 28, no. 140 (2024): 05–06. http://dx.doi.org/10.69849/revistaft/ar10202411092305.

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This paper explores the strategic impact of digital marketing on small businesses, emphasizing the relevance of tools such as SEO (Search Engine Optimization), content marketing, and social media for strengthening online presence and competitiveness in the market. With the advancement of digitalization, these businesses have found digital marketing to be an accessible way to enhance their visibility, reach new audiences, and increase engagement with consumers, often more effectively and economically than traditional methods. The study highlights the importance of SEO for improving positioning

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Mamuladze, Gela, and Nino Mamuladze. "MODERN TRENDS IN MARKETING DEVELOPMENT AND ITS INFLUENCE ON COMPANIES’ ACTIVITIES." Innovative economics and management 11, no. 1 (2024): 91–98. http://dx.doi.org/10.46361/2449-2604.11.1.2024.91-98.

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Gela Mamuladze E-mail: mamuladze.gela@bsu.edu.ge Doctor of economics, Professor BSU (Batumi Shota Rustaveli State University) Georgia, Batumi https://orcid.org/0000-0003-4194-7025 Nino Mamuladze E-mail: nino.mamuladze@bsu.edu.ge Doctor of Business Administration, assistant professor BSU (Batumi Shota Rustaveli State University) Georgia, Batumi https://orcid.org/0000-0003-4159-5381 Abstract: Marketing is one of the most important components of a company’s activities. Developing and implementing effective marketing strategies is the best way to achieve their success, growth, customer loyalty, an

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Chaerani, Aura, Widiya Rahmawati, Daiva Permana Ardanu Syaadzan, Salafiatus Salamah, and Hanif Rani Iswari. "Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan." TGO Journal of Community Development 1, no. 2 (2023): 103–8. http://dx.doi.org/10.56070/jcd.2023.017.

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This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media marketing and search engine optimization (SEO). Additionally, the participants were equipped with knowledge and skills in employing the 4C formula copywriting method, a proven approach for crafting compelling marketing content. The results of the study showed that the training progr

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Irawan, Yuriza Rahayu, Sriyono Sriyono, and Hadiah Fitriyah. "The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera." Dinasti International Journal of Education Management And Social Science 6, no. 4 (2025): 2710–20. https://doi.org/10.38035/dijemss.v6i4.4175.

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The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization continues to increase. To obtain information from various related parties, such as company owners, project managers, marketing teams, property agents, and prospective buyers, this research uses a qualitative approach involving observation, interviews, and documentation. The research re

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