Relevant bibliographies by topics / Social Media Marketing Strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social Media Marketing Strategy'

Author: Grafiati
Published: 22 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "Social Media Marketing Strategy"

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Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.

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Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.

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It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship bet
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Soegoto, E. S., and A. T. Utomo. "Marketing Strategy Through Social Media." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032040. http://dx.doi.org/10.1088/1757-899x/662/3/032040.

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Muhammad Yusuf AR, Eka Hendrayani, Shadli Rolaskhi, Sopi Pentana, and Pitono Pitono. "Branding Strategy For Social Media." Jurnal Pengabdian Masyarakat Sains dan Teknologi 2, no. 3 (2023): 60–66. http://dx.doi.org/10.58169/jpmsaintek.v2i3.172.

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MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the p
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Wiyandi, Wiyandi, Muhammad Ardiansyah, Surya Tjahyadi, and Syaeful Anas Aklani. "Eksperimen Social Media Marketing Strategy Kreator." Journal of Information System and Technology 4, no. 3 (2023): 406–20. https://doi.org/10.37253/joint.v4i3.8584.

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Bisnis Startup Kreator Pass yang baru berkembang mempunyai kesulitan untuk dikenali banyak orang dibidang teknologi industri internet. Seiring zaman semakin modern, bisnis harus mampu beradaptasi dengan informasi teknologi terkini dengan bisnis yang menarik dikalangan sekarang. Banyak bisnis yang baru berkembang yang menggunakan platform sosial media sebagai tempat mencari ketenaran untuk meningkatkan Brand Awaraness bisnis-bisnisnya, seperti menggunakan Intagram, Tiktok, Youtube. Penelitian ini dilakukan dengan metode kualitatif melalui wawancara (open-ended). Penelitian menghasilkan data ana
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P.R.Shivani. "Social Media Marketing." Shanlax International Journal of Commerce 7, S1 (2019): 105–9. https://doi.org/10.5281/zenodo.3412512.

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The scope of this thesis is to show the importance of usage of social media as a tool for marketing and expanding the business. Social media is a tool with which internet users build a smooth relationship between people around the world. A wide range of people are internet users and also the users of social media. As people spend their time on social media during their leisure time, this comfort psychology of the consumers must be utilized by the business entrepreneurs as an effective marketing strategy for the advertisement of their products and promoting their sales. A small business started
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Sagala, Riski Bayuni, and Yatri Indah Kusumastuti. "Efektivitas Strategi Komunikasi Pemasaran Sosial Kampanye Sustainable Seafood, WWF-Indonesia." Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] 1, no. 1 (2017): 55. http://dx.doi.org/10.29244/jskpm.1.1.55-64.

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Social marketing communication strategy is a tool used by the company to achieve its goal. The effectiveness of social marketing communication strategy can be seen from the change in the attitude of the campaign target refers to the cognitive, affective, and conative. The purpose of this study was to analyze the social marketing communication strategy undertaken by WWF in running campaigns, analyze the effectiveness of social marketing communications conducted by WWF in running his campaign, and analyze correlation between strategy of social marketing and effectiveness of social marketing comm
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Popo Suryana. "Social Media Influencers Marketing Strategy in Increasing Marketing Impact." Jurnal Sosial Sains dan Komunikasi 1, no. 02 (2023): 120–27. https://doi.org/10.58471/ju-sosak.v1i02.531.

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The phenomenon of using social media influencers as marketing agents has become an integral part of business strategy in the digital era. This research will focus on how influencers utilize social media platforms to increase their influence in reaching audiences, building brand images, and ultimately increasing marketing impact. This research aims to investigate and analyze the marketing strategies used by social media influencers and their impact on the effectiveness of product or service marketing. This research uses a qualitative approach with descriptive methods. The results of this resear
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Badik, Muhammad, Febrina Gerhani, and Sri Redjeki. "Marketing Strategy Analysis Using WhatsApp Social Media." Golden Ratio of Marketing and Applied Psychology of Business 5, no. 2 (2025): 592–603. https://doi.org/10.52970/grmapb.v5i2.1146.

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This study aims to determine and identify marketing strategies using WhatsApp social media in selling Sevina Shop SME products and the effectiveness of using WhatsApp as a product marketing medium. This research uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. Data analysis uses Miles and Huberman's data analysis, including data reduction, presentation, and conclusion drawing/verification. Data analysis is carried out by identifying patterns and central themes that describe the application of marketing strategies in using
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Maitri, Wayan Sri, Suherlan Suherlan, Riyan Dwi Yulian Prakosos, Agus Dedi Subagja, and Abu Muna Almaududi Ausat. "Recent Trends in Social Media Marketing Strategy." Jurnal Minfo Polgan 12, no. 1 (2023): 842–50. http://dx.doi.org/10.33395/jmp.v12i1.12517.

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The development of technology and the internet has changed the way companies interact with their consumers. Social media marketing has become one of the increasingly important aspects of a company's marketing strategy. This study aims to analyse the current trends in social media marketing strategies. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study arrived at the conclusio
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Dissertations / Theses on the topic "Social Media Marketing Strategy"

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. A. Vasylieva. "Social media marketing strategy." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13474.

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Bång, Andreas, and Joy Hell. "Digital Marketing Strategy : Social media and its contribution to competitiveness." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44984.

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Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. Which are the key factors for successful application of social media for Swedish B2B companies? Methodology The study has used a qualitative research with both semi structured interviews and email correspondence. Three Swedish SME‟s that operate within the manufacturing industry we
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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,
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Jarhult, William, and Tobias Köhler. "Corporate strategy in digital- and social media." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20712.

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The purpose of this study was to investigate how companies have linked their corporatestrategy with their digital- and social media strategy. The authors believed that these strategieshad to be connected somehow and wanted to research it further.Qualitative research methodology was utilized in this study. The research data consisted oftwo semi-structured interviews with one employee at Hestra Gloves and one at Kronfönster.The interviews were made after the same protocol in form of questions and documentation.The result of the interviews revealed that both Hestra Gloves and Kronfönster had over
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas &amp; Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr
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Wang, Yunchun, and Anna Ivanova. "Social Media Strategy in the Chinese Market : Weibo Platform Case Study." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230193.

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Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. Purpose and research question The purpose of this study contributes to a better understanding of the social media by analyzing the advantages and disadvantages of Weibo for Western companies that expect to launch a successful marketing strategy. Methodology This research is done through qualitative approach and is of an abdu
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Amerian, Irsa, and Natallia Pisareva. "Integrating Social Media into the Marketing Communication Strategy : The Case of ID24." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18314.

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Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them.   Purpose: The overall purpose of this thesis is to deepen and broaden the knowledge of the application of social media into the communication strategy of B2B micro-firms. It aims to compare the integration of social media in direct and indirect, or through
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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.

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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on s
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Reis, Gitaine. "EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BEAUTY ACCOUNTS ON INSTAGRAM." Scholarly Commons, 2021. https://scholarlycommons.pacific.edu/uop_etds/3748.

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Social media content strategies have been created and used for years as a way to advertise and influence market decisions in various industries. The reason for their effectiveness should be adequately studied so that we can have a better understanding of which strategies are successful and which ones are not. This study identifies effective social media content strategies, with a focus on brand and customer-centric strategies. After a content analysis of 251 Instagram posts from Huda Beauty and Glossier’s accounts, the hypotheses stating that brand-centric strategies will be more effective and
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Stankovský, Jakub. "Online marketingová strategie vybrané společnosti ve finančních službách." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-198823.

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The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.
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Books on the topic "Social Media Marketing Strategy"

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Rose, Kathryn. Solving the social media puzzle: 7 simple steps to planning a social media strategy for your business. Tate Publishing, 2012.

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Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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Frick, Tim. Return on engagement: Content, strategy, and design techniques for digital marketing. Focal Press, 2010.

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Weber, Larry. Everywhere: Comprehensive digital business strategy for the social media era. Wiley, 2011.

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Guglielmina, Lawerence. Understanding Social Media Marketing : Leverage Social Media Influencers: Influencer Marketing Strategy. Independently Published, 2021.

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Vallin, Wilber. Social Media Marketing Strategy : Social Media Marketing and Promotion Guidebook: Candy Crush Social Media. Independently Published, 2021.

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Perez, John. Learn Effective Social Media Marketing Strategy. Independently Published, 2022.

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Social Media and Mobile Marketing Strategy. Oxford University Press, Incorporated, 2016.

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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. Kogan Page, Limited, 2023.

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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. Kogan Page, Limited, 2023.

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Book chapters on the topic "Social Media Marketing Strategy"

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Hinson, Robert E., David Mhlanga, Kofi Osei-Frimpong, and Joshua Doe. "Social Media Marketing Strategy." In Social Media Marketing Management. Productivity Press, 2024. http://dx.doi.org/10.4324/9781003307457-2.

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Stephen, Andrew T. "Social Media Strategy." In The Routledge Companion to Strategic Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781351038669-27.

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Johnson, Miriam J., and Helen A. Simpson. "Master Social Strategy (MSS)." In Social Media Marketing for Book Publishers. Routledge, 2022. http://dx.doi.org/10.4324/9781003276012-4.

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Stoychev, Ivan. "Digital and social media marketing strategy." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-7.

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Heinze, Aleksej, and Montserrat Cano. "SEO strategy for a digital presence." In Digital and Social Media Marketing, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-13.

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Heßler, Armin, and Petra Mosebach. "Social Media." In Strategie und Marketing im Web 2.0. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4062-9_6.

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Kolb, Bonita M. "Marketing strategy in a social media age." In Marketing Strategy for the Creative and Cultural Industries. Routledge, 2020. http://dx.doi.org/10.4324/9780367817077-2.

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Lyu, Jiayuan, Taiwen Zhang, Caoyang Kang, et al. "New Media Marketing Strategy Optimization Study." In Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-018-3_22.

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Jussila, Jari, Mika Boedeker, Harri Jalonen, and Nina Helander. "Social Media Analytics Empowering Customer Experience Insight." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_4.

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Gdonteli, Krinanthi, Pinelopi Athanasopoulou, and Nikos Papaiakovou. "Using Social Media as a Marketing Tool in Sport Tourism Firms." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_78.

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AbstractThe purpose of this study is to investigate the use of Social Media (SM) as a marketing tool by Greek sport tourism businesses at each stage of the consumer decision making process. Specifically three stages are analyzed, before, during, and after the consumption experience. In total, 20 interviews were conducted with managers of Sport Tourism businesses using a semi-structured questionnaire. The sample was split into two groups, 6 companies that have scientific knowledge of marketing and use it in their strategy (A Group) and 14 firms that treat marketing as a supplementary process th
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Conference papers on the topic "Social Media Marketing Strategy"

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Gawaikar, Anjalesh, Aditi Mukherjee, M. Sathish Kumar, Rahul Singh Gautam, Shailesh Rastogi, and Ganeshkumar D. Rede. "Impact of Social Media Analytics on Marketing Strategy." In 2024 Second International Conference on Advances in Information Technology (ICAIT). IEEE, 2024. http://dx.doi.org/10.1109/icait61638.2024.10690487.

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Lan, Chengxia, and Diansheng Yang. "Interaction optimization strategy of intelligent robots in social media marketing." In International Conference on Physics, Photonics and Optical Engineering (ICPPOE 2024), edited by Yingkai Liu. SPIE, 2025. https://doi.org/10.1117/12.3060820.

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Lu, Zhao, and Qiu Yuming. "Social Media Data Analysis in Film Marketing Strategy Optimization System Research." In 2024 IEEE 2nd International Conference on Electrical, Automation and Computer Engineering (ICEACE). IEEE, 2024. https://doi.org/10.1109/iceace63551.2024.10898443.

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Ayasrah, Firas Tayseer, Khaleel AlArabi, Ibtehal M. Aburezeq, Ahmad Y. A. Bani Ahmad, and Musab Mustafa Hijazi. "Social Media Transparency: How Digital Marketing Shapes Strategic Decisions." In 2024 25th International Arab Conference on Information Technology (ACIT). IEEE, 2024. https://doi.org/10.1109/acit62805.2024.10877078.

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Swami, Sachin, Ranjana Mishra, Neha Dixit, and Preeti Pandey. "Optimizing Social Media Management and Content Marketing: A Strategic Approach to Meeting Organic Digital Demands." In 2025 International Conference on Visual Analytics and Data Visualization (ICVADV). IEEE, 2025. https://doi.org/10.1109/icvadv63329.2025.10961002.

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Thi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy." In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.

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Ren, Yutong, and Zhe Yuan. "Marketing Strategy and Consumer Psychology." In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.021.

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Flanderková, Anna. "Social Media Marketing Strategy in a Small Company." In Hradec Economic Days 2022, edited by Jan Maci, Petra Maresova, Krzysztof Firlej, and Ivan Soukal. University of Hradec Kralove, 2022. http://dx.doi.org/10.36689/uhk/hed/2022-01-019.

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Mitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.

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Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial
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Wang, Zanchao. "NBA Social Media Marketing Strategy: From Globe to China." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.483.

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Reports on the topic "Social Media Marketing Strategy"

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Lee, Jung Eun, and Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8841.

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Rajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Iowa State University, 2020. http://dx.doi.org/10.31274/cc-20240624-1300.

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Mayfield III, Thomas D. The Impact of Social Media on the Nature of Conflict, and a Commander's Strategy for Social Media. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada545261.

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Dong, Huanjiao. Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-1301.

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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.026.

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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of socia
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Sampson, Paula B. Social Media or Personal Selling? Strategy for Successful Sales of Student Projects. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-23.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Ramos Ostios, María José. Relaciones Públicas. 2.0: El uso de los Medios Sociales en la estrategia de comunicación online demarcas ciudad españolas.- Public Relations. 2.0: Using Social Media in the communication online strategy of brands Spanish cities. Revista Internacional de Relaciones Públicas, 2012. http://dx.doi.org/10.5783/rirp-3-2012-04-71-90.

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