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Journal articles on the topic 'Social media marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Shukla, Rishi, and Dr Vivek Agarwal. "Social Media Marketing." International Journal of Research Publication and Reviews 5, no. 4 (2024): 8949–53. http://dx.doi.org/10.55248/gengpi.5.0424.1111.

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Kreutzer, Ralf T. "Social-Media-Guidelines – damit Social-Media-Marketing überzeugen kann." Der Betriebswirt: Volume 52, Issue 3 52, no. 3 (2011): 15–21. http://dx.doi.org/10.3790/dbw.52.3.15.

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Social-Media-Marketing wird von vielen Unternehmen inzwischen als „notwendiges Muss“ angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten „sozialen Medien“ wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entw

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Mari, Hisashi. "Social Media Marketing:." Japan Marketing Journal 43, no. 2 (2023): 70–77. http://dx.doi.org/10.7222/marketing.2023.052.

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Krstić, Ana, and Biljana Đurđević. "Social media marketing." Marketing 48, no. 4 (2017): 254–60. http://dx.doi.org/10.5937/markt1704254k.

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Akash, Jugal, Khot Harshvardhan, G. Tandale Prashant, and Anil T. Gaikwad Dr. "Social Media and Social Media Marketing." International Journal of Multidisciplinary Research Transactions 5, no. 3 (2023): 60–67. https://doi.org/10.5281/zenodo.7769690.

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Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the literature available on social media marketing helped us in identifying its dimensions. In conclusion section of the research paper we have correlated the two concepts and redefined social media marketing in technical terms.

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Cader, Yoosuf, and Afraa Abdulla Al Tenaiji. "Social media marketing." International Journal of Social Entrepreneurship and Innovation 2, no. 6 (2013): 546. http://dx.doi.org/10.1504/ijsei.2013.059955.

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ИСМАИЛОВ Р.Н., ИСМАИЛОВ Р. Н., МАГОМЕДОВА А. Р. МАГОМЕДОВА А.Р., and НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А. "SOCIAL MEDIA MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 821–26. http://dx.doi.org/10.34925/eip.2024.163.2.161.

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Данная статья посвящена значимости маркетинга в социальных сетях. По мере роста использования социальных сетей во всем мире способность стимулировать продажи от определенных групп пользователей становится растущим бизнесом, изобилующим конкуренцией за просмотры и клики. This article is devoted to the significance of Marketing in social networks. As the use of social media grows around the world, the ability to drive sales from certain user groups is becoming a growing business, rife with competition for views and clicks.

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Venzke, Sven. "Social Media Marketing." Datenschutz und Datensicherheit - DuD 35, no. 6 (2011): 387–92. http://dx.doi.org/10.1007/s11623-011-0096-9.

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P.R.Shivani. "Social Media Marketing." Shanlax International Journal of Commerce 7, S1 (2019): 105–9. https://doi.org/10.5281/zenodo.3412512.

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The scope of this thesis is to show the importance of usage of social media as a tool for marketing and expanding the business. Social media is a tool with which internet users build a smooth relationship between people around the world. A wide range of people are internet users and also the users of social media. As people spend their time on social media during their leisure time, this comfort psychology of the consumers must be utilized by the business entrepreneurs as an effective marketing strategy for the advertisement of their products and promoting their sales. A small business started

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10

Yamamoto, Hikaru. "Social Media and Marketing." Japan Marketing Journal 40, no. 4 (2021): 3–5. http://dx.doi.org/10.7222/marketing.2021.014.

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Kaur, Ramandeep. "Social Media Marketing and Small Business." International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (2019): 1051–53. http://dx.doi.org/10.31142/ijtsrd21501.

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12

Barutcu, Suleyman, and Melda Tomas. "Sustainable Social Media Marketing and Measuring Effectiveness of Social Media Marketing." Journal of Internet Applications and Management 4, no. 1 (2013): 5–24. http://dx.doi.org/10.5505/iuyd.2013.69188.

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13

Salhab, Hanadi. "Social media marketing—Rise of social media influencer marketing and Instagram." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 3783. http://dx.doi.org/10.24294/jipd.v8i8.3783.

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This research examines the rise of influencer marketing via Instagram celebrities and determines the impact of different variables such as social presence, brand attitude and trustworthiness on Jordanian local brand evaluation. The study examined the rise of social media influencer marketing and new Instagram celebrities, along with mechanisms that make them appealing to customers. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 569 Instagram users who follow Jordanian social media influencers; participants were

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14

Řežab, Jan. "Social Media Marketing and Brands' Social Marketing Behavior." Central European Business Review 1, no. 1 (2012): 49. http://dx.doi.org/10.18267/j.cebr.9.

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Sumitha R, Sumitha R., and Dr Resia Beegam.S. "Building Brand Loyalty Through Social Media Marketing." Paripex - Indian Journal Of Research 3, no. 7 (2012): 1–2. http://dx.doi.org/10.15373/22501991/july2014/9.

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Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.

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17

Joseph, Claire B. "Marketing with Social Media." Journal of Hospital Librarianship 21, no. 3 (2021): 300. http://dx.doi.org/10.1080/15323269.2021.1942696.

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18

Hills, Corrinne. "Marketing with social media." Journal of the Australian Library and Information Association 71, no. 1 (2022): 119–20. http://dx.doi.org/10.1080/24750158.2022.2034213.

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19

Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the co

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Dorenda-Zaborowicz, Marta. "Marketing w social media." Nowe Media, no. 3 (December 1, 2012): 59. http://dx.doi.org/10.12775/nm.2012.003.

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21

Dafitri, Rahma, Arianis Chan, and Ratih Purbasari. "Social Media Marketing Research." IJEBD (International Journal of Entrepreneurship and Business Development) 6, no. 2 (2023): 285–94. http://dx.doi.org/10.29138/ijebd.v6i2.2188.

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Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles. Design/methodology/approach: a systematic mapping with quantitative descriptive method with social media marketing based on bibliometric analysis Findings: Based on the results of the VOSviewer visualization, 6 clusters and 42 keywords were found with 891 authors. Research on social media marketing written by authors from the United States is the most research p

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22

Fan, Xiruo. "Social Media Marketing Strategies." Advances in Economics, Management and Political Sciences 23, no. 1 (2023): 59–64. http://dx.doi.org/10.54254/2754-1169/23/20230353.

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Social media marketing strategies contribute to increasing the brand awareness of businesses. However, they have not always fully exploited the creativity and innovative capacities of the strategy due to unawareness of the best tools to utilize in modern technology. Notably, some organizations also fail to recognize the benefits of social networks. The internet has exposed numerous opportunities, such as online marketing that utilizes advertisement mechanisms like the podcast, blogs, and social media to reach their target audiences. However, the internet allows users to interact and create com

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23

Gonde, Dr. Satish Ashinath. "Digital Marketing & Social Media." Journal of Research & Development 15, no. 20 (2023): 30–34. https://doi.org/10.5281/zenodo.10155972.

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<strong>Abstract:</strong>Nowadays social media has become an easy and cheap way not only to connect people but also to get customers.  But, for that we should be able to use it properly.  So it is important to understand how social media is used for marketing and advertising.  For that, let us assume that we have a business of fashionable dresses as an example.  To digitalize your business with the help of social media, you first have to create an account in the name of the business on various social sites.  Then you can add photos, videos, offers, sales etc. of your

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24

M.Saranyamani. "Marketing and Social Media." Shanlax International Journal of Management 6, S1 (2018): 26–29. https://doi.org/10.5281/zenodo.1461253.

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Web  based  life  give  an  unparalleled  stage  to  customers  to  expose  their own  assessments  of  bought  items  and  along  these  lines  encourage  informal correspondence. This paper inspects connections between customer posting conduct and showcasing factors, for example, item cost and quality and investigates how these connections advance as the Internet and shopper audit sites draw in more all inclusive acknowledgment. In view of car show information from a few driving on  

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25

B.Arunkumar. "Marketing and Social Media." Shanlax International Journal of Management 6, S1 (2018): 159–63. https://doi.org/10.5281/zenodo.1461335.

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The  21st  century  has  brought  both  opportunities  and  challenges  in  our  global, boundary-less  world.  Importantly,  managers  face  a  dynamic  and  interconnected international  environment.  As  such,  21st-century  managers  need  to  consider  the many opportunities and threats that Web 2.0, social media, and creative consumers present and the resulting respective shifts in loci of activity, power, and value.  To help managers understand

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26

Verma, Bhringraj. "Social Media Marketing Effectiveness." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04301.

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Abstract Social media is a big part of life moment. This paper looks at how good social media is for marketing. A check was done with 50 people to see how they reply to brand posts and if it makes them buy goods. The results show that social media marketing is truly effective if done in the right way. Keywords Social Media, Marketing, Brands, Influencers, Online Advertisements, stoner geste prolusion These days, social media is commodity utmost people use every day. We use it to talk to buddies, watch funny Social Media Marketing Effectiveness vids, and indeed check out new products. Brands al

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27

Szewczk, Agnieszka. "Internet marketing in social media." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia Informatica 36 (2015): 119–33. http://dx.doi.org/10.18276/si.2015.36-09.

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28

Thackeray, Rosemary, Brad L. Neiger, and Heidi Keller. "Integrating Social Media and Social Marketing." Health Promotion Practice 13, no. 2 (2012): 165–68. http://dx.doi.org/10.1177/1524839911432009.

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29

B., Vinayh, and Santhosha . "Social Media Platforms and Its Impaction Social Media Marketing." JNNCE Journal of Engineering and Management SP04 (May 31, 2025): 581–85. https://doi.org/10.37314/jjem.sp0463.

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30

Oh, Heiwon, Brenda Avila, and Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT." Global Fashion Management Conference 3, no. 3 (2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.

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31

Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.

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It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship bet

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32

Gshayyish, Ahmed Mankhi. "Influence of Social Media Marketing on Purchasing Decision." FRONTLINE MARKETING, MANAGEMENT AND ECONOMICS JOURNAL 5, no. 1 (2025): 5–14. https://doi.org/10.37547/marketing-fmmej-05-01-02.

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The present study seeks to investigate the influence of social media on purchasing decision-making, as understanding the role of social media in the context of marketing is extremely important for researchers, companies, and customers alike. Social media platforms play an increasingly significant role in shaping customers' purchasing decisions, as they provide customers with access to information about products and services, the ability to share their experiences with others, and direct communication with brands. The data were analyzed using statistical software SPSS v.26 and AMOS v.26. The fi

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33

Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.

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From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular

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34

Sharma, Prabhanjan, and Beaulah Soundarabai P. "Evolution of Social Media Marketing." IJARCCE 6, no. 3 (2017): 147–51. http://dx.doi.org/10.17148/ijarcce.2017.6331.

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35

Hill, Ronald P., and Nora Moran. "Social marketing meets interactive media." International Journal of Advertising 30, no. 5 (2011): 815–38. http://dx.doi.org/10.2501/ija-30-5-815-838.

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36

Sharmila, R., and M. Kavitha. "Effectiveness of social media marketing." Indian Journal of Public Health Research & Development 9, no. 11 (2018): 192. http://dx.doi.org/10.5958/0976-5506.2018.01450.x.

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37

Muhammad, Anwar, and Tang Zhiwei. "Social media and library marketing." Library Hi Tech News 38, no. 10 (2021): 10–13. http://dx.doi.org/10.1108/lhtn-09-2021-0056.

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Purpose The basic purpose of this paper is to find out library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive. Design/methodology/approach This paper reviews various options for libraries to use different forms of social media to market their resources and services. Findings The reviewed literature has identified the importance and use of emerging technologies and social media in libraries. This paper can help library pro

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38

Wirtz, Bernd W., and Marc Elsäßer. "Instrumente im Social Media Marketing." WiSt - Wirtschaftswissenschaftliches Studium 41, no. 10 (2012): 512–18. http://dx.doi.org/10.15358/0340-1650-2012-10-512.

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Wirtz, Bernd W., and Marc Elsäßer. "Prozess im Social Media Marketing." WiSt - Wirtschaftswissenschaftliches Studium 41, no. 11 (2012): 572–76. http://dx.doi.org/10.15358/0340-1650-2012-11-572.

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40

Schüür-Langkau, Anja. "Social Media revolutioniert das Marketing." Media Spectrum 31, S13 (2011): 10–12. http://dx.doi.org/10.1365/s35173-011-0291-x.

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41

Dwivedi, Yogesh K., Kawaljeet Kaur Kapoor, and Hsin Chen. "Social media marketing and advertising." Marketing Review 15, no. 3 (2015): 289–309. http://dx.doi.org/10.1362/146934715x14441363377999.

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42

I Nyoman Tri Sutaguna, Muhammad Yusuf AR, Mashudi Hariyanto, Geofakta Razali, and Arief Yanto Rukmana. "SOCIAL MEDIA MARKETING ON CAMPUS." Journal of Management and Social Sciences 2, no. 3 (2023): 150–62. http://dx.doi.org/10.55606/jimas.v2i3.395.

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Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge

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43

Tsao, Wen-Chin, and Tz-Chi Mau. "Ethics in social media marketing." Aslib Journal of Information Management 71, no. 2 (2019): 195–216. http://dx.doi.org/10.1108/ajim-04-2018-0080.

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Purpose Consumer-generated online product reviews (OPRs) have become a crucial source of information for consumers; however, OPRs are increasingly being incentivized. The purpose of this paper is to find a method of sponsorship and disclosure that could be considered ethically sound. Design/methodology/approach This study adopted a quasi-experimental approach to clarifying how the method of sponsorship impacts reader perceptions of OPRs in terms of helpfulness, credibility and purchase intention. Two experiments were performed on an online platform using data from 480 participants. Hypotheses

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44

Berger, Hilary, and Christopher Thomas. "SMEs - social media marketing performance." International Journal of Web Engineering and Technology 11, no. 3 (2016): 215. http://dx.doi.org/10.1504/ijwet.2016.079037.

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45

Soegoto, E. S., and A. T. Utomo. "Marketing Strategy Through Social Media." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032040. http://dx.doi.org/10.1088/1757-899x/662/3/032040.

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46

Brocato, E. Deanne, Nathan James White, Kenneth Bartkus, and Ashley Ann Brocato. "Social Media and Marketing Education." Journal of Marketing Education 37, no. 2 (2015): 76–87. http://dx.doi.org/10.1177/0273475315588110.

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47

Constantinides, Efthymios. "Foundations of Social Media Marketing." Procedia - Social and Behavioral Sciences 148 (August 2014): 40–57. http://dx.doi.org/10.1016/j.sbspro.2014.07.016.

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48

Chen, Chien-Wei, and Nai-Hwa Lien. "Social media and marketing effectiveness." Asia Pacific Management Review 22, no. 1 (2017): 1. http://dx.doi.org/10.1016/j.apmrv.2017.02.002.

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Minton, Elizabeth, Christopher Lee, Ulrich Orth, Chung-Hyun Kim, and Lynn Kahle. "Sustainable Marketing and Social Media." Journal of Advertising 41, no. 4 (2012): 69–84. http://dx.doi.org/10.1080/00913367.2012.10672458.

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Joo, Soohyung, Namjoo Choi, and Tae Hyun Baek. "Library marketing via social media." Online Information Review 42, no. 6 (2018): 940–55. http://dx.doi.org/10.1108/oir-10-2017-0288.

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PurposeThe purpose of this paper is twofold: to explore what kinds of social media content public libraries create to communicate with users online, and to examine the relationships between social media content types and corresponding levels of user engagement.Design/methodology/approachThe sample comprises 4,637 Facebook posts collected from 151 public libraries across the USA. The authors identified ten types of Facebook posts based on the open coding, and calculated the degrees of user engagement for each type of Facebook post, represented by the numbers of likes, shares and comments. Also,

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