Academic literature on the topic 'Social Media Platforms'

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Journal articles on the topic "Social Media Platforms"

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Punathambekar, Aswin, and Sriram Mohan. "Social Media Platforms." BioScope: South Asian Screen Studies 12, no. 1-2 (2021): 170–73. http://dx.doi.org/10.1177/09749276211026180.

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Kaur, Taranpreet. "Digital Platforms- Social Media Platforms, Knowledge Platforms, Media Sharing Platforms, Service-Oriented Platforms." International Journal for Research in Applied Science and Engineering Technology 11, no. 7 (2023): 2031–35. http://dx.doi.org/10.22214/ijraset.2023.54879.

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Izhaan, Mohammed, Ajay Tirkey, S. Kirushika, Akshay Kumar V, Muhammad Faisal, and Dr Srikanth V. "Crafting and Promoting Content through Social Media Platforms." International Journal of Research Publication and Reviews 5, no. 3 (2024): 502–6. http://dx.doi.org/10.55248/gengpi.5.0324.0618.

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Kumar, Vikas, and Pooja Nanda. "Social Media to Social Media Analytics." International Journal of Technoethics 10, no. 2 (2019): 57–70. http://dx.doi.org/10.4018/ijt.2019070104.

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With the amplification of social media platforms, the importance of social media analytics has exponentially increased for many brands and organizations across the world. Tracking and analyzing the social media data has been contributing as a success parameter for such organizations, however, the data is being poorly harnessed. Therefore, the ethical implications of social media analytics need to be identified and explored for both the organizations and targeted users of social media data. The present work is an exploratory study to identify the various techno-ethical concerns of social media
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Frey, Tobias, and Thomas N. Friemel. "Social Media Repertoires: Investigating Multifaceted Social Media Use Among Late Adolescents." Journal of Quantitative Description: Digital Media 3 (February 23, 2023): 1–33. http://dx.doi.org/10.51685/jqd.2023.002.

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Social media play a crucial role in adolescents’ everyday lives and impact their well-being, mental health, and risk behavior. Consequently, it is vital to understand the multifaceted social media use of this age group. However, despite the increasing number of platforms affording the curation of communication and audiences, studies to date have predominantly examined single platforms while neglecting sharing behavior and the variety of communication partners. In this article, we thus apply a holistic repertoire perspective that offers essential descriptive insights. We consider active social
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B., Vinayh, and Santhosha . "Social Media Platforms and Its Impaction Social Media Marketing." JNNCE Journal of Engineering and Management SP04 (May 31, 2025): 581–85. https://doi.org/10.37314/jjem.sp0463.

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Wu, Han. "Whether Sports Stars Promote the Commercial Value of Short-video Social Media Platform: A Study of Social Media." Communications in Humanities Research 8, no. 1 (2023): 260–69. http://dx.doi.org/10.54254/2753-7064/8/20231076.

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In recent years, social media, especially short-video platforms, can easily catch the publics attention. The medias publicity is essential in promoting sports stars popularity and commercial value. During the rise of short-video social media platforms, their commercial value has caught more and more attention. The combination of sports stars, sports events, and social media makes commercial information highly disseminated. When entertainment stars repeatedly go against their public persona and the Clear Action focuses on the ecological rectification of the entertainment circle, businesses are
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Davidson, Brittany I., and Adam N. Joinson. "Shape Shifting Across Social Media." Social Media + Society 7, no. 1 (2021): 205630512199063. http://dx.doi.org/10.1177/2056305121990632.

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Individuals change and adapt their behavior according to their social situation (e.g., transitioning from work to home). However, how does this shape shifting of self-presentations and identity translate into various online platforms? This exploratory study utilizes a novel and mixed methodological approach to better understand user behavior across social media platforms. We interviewed 22 participants and employed a repertory grid technique to reveal deeper similarities and differences in behavior across various online platforms. We found that users had a variety of strategies for managing mu
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Mr. S. Kingsley, Adithya S P, Badrinath Babu, and Harish Vaithilingam A. "AI Simulated Media Detection for Social Media." International Research Journal on Advanced Engineering Hub (IRJAEH) 2, no. 04 (2024): 938–43. http://dx.doi.org/10.47392/irjaeh.2024.0131.

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This paper discusses the use of artificial intelligence (AI) for detecting AI-simulated media on social media platforms. AI-generated content, like deepfake videos and synthetic images, poses a significant challenge to content moderation. The paper highlights the methods and technologies such as machine learning and deep learning models involved in identifying such content, emphasizing the importance of dataset quality. The paper offers a holistic view of the multifaceted approach required to address the challenge of AI-simulated media on social media platforms.
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Patchett, Lucy. "Social media power." Optician 267, no. 6895 (2023): 12. http://dx.doi.org/10.12968/opti.2023.267.6895.12.

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Dissertations / Theses on the topic "Social Media Platforms"

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Hu, Jerine, and Jerine Hu. "Sentiment Analysis on Social Media Platforms." Thesis, The University of Arizona, 2017. http://hdl.handle.net/10150/625009.

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Sentiment analysis is emerging as a tool that businesses can use to monitor public opinion about their brand. Social media sites such as Twitter provide rich, varying sources of sentiment data to analyze. If social network users conform to sentiments they are exposed to, then businesses can manipulate sentiment on social media to their advantage. In my thesis, I present the codes I developed using Python and Tweepy to gather tweets about the trending topic Standing Rock, explain how sentiment analysis was performed on this data using Semantria, and demonstrate how visualization of sentiment an
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Charoenpanich, Akarapat. "Information of social media platforms : the case of Last.fm." Thesis, London School of Economics and Political Science (University of London), 2017. http://etheses.lse.ac.uk/3821/.

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Social media has become a global phenomenon. Currently, there are 2 billion active users on Facebook. However, much of the research on social media is about the consumption side of social media rather than the production or operational aspects of social media. Although research on the production side is still relatively small, it is growing, indicating that it is a fruitful area to study. This thesis attempts to contribute to this area of research to unravel the inner operations of social media with one key research question: How does social media platform organize information? The theory of d
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Tuomisto, Tino, Adrian Ringström, and Aleksi Vekki. "Is your privacy private on mobile social media platforms?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96089.

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Purpose: The purpose of this paper is to explain the effect of trust, knowledge, and control on privacy concerns on mobile social media platforms. Methodology: This paper used a quantitative research approach with a Cross Sectional Research Design, in form of a survey, to collect a number of 76 responses. The sample consisted primarily of swedish respondents in the ages of 18-25 with high school education living in a household earning below 19 999 SEK. Findings: Our study found significant negative relationships between trust and privacy concerns and knowledge and privacy concerns. This furthe
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Fahed, Nour. "The Dilemmal Socialization on Social Media Platforms : A Qualitative Study on the Experience of Online Socialization and the Infrastructure of Social Media Platforms." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46523.

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Social media effects may affect self-perception and the way media users live their offline lives. The purpose of this essay was to examine the phenomenon of social media saturation in order to understand the possible risks to the development of human identity during the adolescent period. Hence, these risks may be generated by being exposed to social comparison, cyberbullying, self-validation, and self-perception in a sensitive age when self-image is still fragile and being formed. The purpose of this essay is to examine the psychological tendencies of human beings while interacting with their
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Morani, Marina. "'New Italians' and digital media : an examination of intercultural media platforms." Thesis, Cardiff University, 2017. http://orca.cf.ac.uk/104335/.

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This thesis presents a critical investigation of ‘intercultural digital media’ in Italy from 2000 to 2016. In this, it focuses on the diverse digital media platforms (largely web-portals and collective blogs) that have offered alternatives to mainstream media discourses of immigration and cultural diversity in Italy, and which have involved people of immigrant background as media producers. Through a focused, in-depth study of website content mainly published in 2014, including mission statements, thematic structures and discursive strategies, as well as the contextual and organisational struc
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Bushey, Jessica. "The archival trustworthiness of digital photographs in social media platforms." Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/57606.

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No longer objects held in the hand, photographs are streams of bits, shared instantaneously across screens. From selfies to war reportage, the widespread use of smartphones for taking digital photographs and transmitting them to social media platforms is introducing new social practices, technological processes and legal contexts for record-making and recordkeeping, which impact the trustworthiness of digital photographs. This dissertation investigates current information practices by individuals for creating, managing, sharing and storing digital photographs. The research focuses on the facto
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Shanahan, Nicola Jane. "Self-harm : images and text posted on social media platforms." Thesis, University of Leeds, 2017. http://etheses.whiterose.ac.uk/18841/.

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Self-harm is a global public health challenge and the UK has one of the highest rates of self-harm across Europe. There is evidence to suggest that a large number of people are representing their self-harm online. Research on self-harm and the internet is an emerging field of inquiry which so far has focussed on whether social media use for self-harm is helpful or harmful. The aims of this research were to explore images tagged as self-harm on three social media platforms to identify what was being posted, to explore the meaning of images in relation to what they say about reasons for self-har
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Dicke, Philipp, and Svetlana Lesidrenska. "Social-media platforms and its effect on digital marketing activities." Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28458.

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Похилько, Світлана Василівна, Светлана Васильевна Похилько, Svitlana Vasylivna Pokhylko, and A. Eremenko. "Using social media platforms to create and develop business projects." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81045.

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Матеріал присвячений використанню соціальних медіа платформ для розвитку бізнес-проектів, оскільки соціальні мережі є фундаментальною складовою сучасного життя.<br>Материал посвящен использованию социальных сетей для развития бизнес-проектов, поскольку социальные сети являются фундаментальной составляющей современной жизни.<br>The material is devoted to using social media platforms for development business projects as Social networks are a fundamental component of contemporary life.
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Niu, Jing. "An investigation of marketing communication facilitated by social media platforms." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2023. http://www.theses.fr/2023EHEC0009.

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Cette thèse se penche principalement sur ce qui motive les interactions des utilisateurs de médias sociaux (les antécédents), ce qui détermine les modèles d'activités de différents utilisateurs (le contenu), ce qui influence l'efficacité des activités des médias sociaux (la mise en oeuvre), et ce qui détermine les résultats de ces activités (les conséquences)<br>This thesis predominantly delves into what motivates social media users' interactions (the antecedents), what determines patterns of different users' activities (the content), what influences the effectiveness of social media activitie
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Books on the topic "Social Media Platforms"

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Kim, Hannah H. Social Media Platforms. CQ Press, 2020. http://dx.doi.org/10.4135/cqresrre20201002.

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White, Bebo, Irwin King, and Philip Tsang, eds. Social Media Tools and Platforms in Learning Environments. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20392-3.

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Nee, Ines. Managing Negative Word-of-Mouth on Social Media Platforms. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-13998-8.

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Rogers, Richard. The Propagation of Misinformation in Social Media. Amsterdam University Press, 2023. http://dx.doi.org/10.5117/9789463720762.

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There is growing awareness about how social media circulate extreme viewpoints and turn up the temperature of public debate. Posts that exhibit agitation garner disproportionate engagement. Within this clamour, fringe sources and viewpoints are mainstreaming, and mainstream media are marginalized. This book takes up the mainstreaming of the fringe and the marginalization of the mainstream. In a cross-platform analysis of Google Web Search, Facebook, YouTube, Reddit, Twitter, Instagram, 4chan and TikTok, we found that hyperpartisan web operators, alternative influencers and ambivalent commentat
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Cernison, Matteo. Social Media Activism. Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462980068.

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This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of peo
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Carlisle, Damaris. Using Social Media Platforms and Apps for Recruiting Participants and Conducting Interviews. SAGE Publications, Ltd., 2022. http://dx.doi.org/10.4135/9781529798906.

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author, Kim A.-mi, Pak Sŏng-sun author, and Han'guk Ŏllon Hakhoe, eds. Midiŏ p'ŭllaetp'om cheguk ŭi tojŏn kwa taeŭng = The empire of media platforms: Challenge and future prospects. Hanul Ak'ademi, 2020.

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Polak, Sara, and Daniel Trottier, eds. Violence and Trolling on Social Media. Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462989481.

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‘Trolls for Trump’, virtual rape, fake news — social media discourse, including forms of virtual and real violence, has become a formidable, yet elusive, political force. What characterizes online vitriol? How do we understand the narratives generated, and also address their real-world — even life-and-death— impact? How can hatred, bullying, and dehumanization on social media platforms be addressed and countered in a post-truth world? Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol unpacks discourses, metaphors, dynamics, and framing on social media, in or
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Social Media Audit and Stats: Audit and Statistics for Social Media Platforms. Independently Published, 2021.

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Social Media Audit and Stats: Audit and Statistics for Social Media Platforms. Independently Published, 2021.

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Book chapters on the topic "Social Media Platforms"

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Nie, Winter, Mark J. Greeven, Yunfei Feng, and James Wang. "Social media platforms." In The Future of Global Retail. Routledge, 2021. http://dx.doi.org/10.4324/9781003205074-6.

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McGuire, Sam. "Social Media Platforms." In The Music Producer's Guide to Social Media Content. Focal Press, 2025. https://doi.org/10.4324/9781003416180-1.

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Funk, Tom. "The Platforms." In Advanced Social Media Marketing. Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4408-0_3.

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Mróz, Bogdan. "Consumer shopping behaviours on social media platforms." In Disruptive Platforms. Routledge, 2021. http://dx.doi.org/10.4324/9781003207481-7.

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Balendra, Soorya. "Regulating Social Media Platforms." In Law, Governance and Technology Series. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-75813-3_4.

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Yigitcanlar, Tan, and Nayomi Kankanamge. "Social Media Analytics Platforms." In Urban Analytics with Social Media Data. CRC Press, 2022. http://dx.doi.org/10.1201/9781003278986-11.

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Abeza, Gashaw, and Ryan King-White. "Social Media Platforms Management." In Sport and Social Media in Business and Society. Routledge, 2023. http://dx.doi.org/10.4324/9781003358398-3.

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Craig, David, Jian Lin, and Stuart Cunningham. "Platforms." In Wanghong as Social Media Entertainment in China. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65376-7_3.

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Hu, Xiaochen, and Nicholas P. Lovrich. "Social Media and Contemporary Mainstream Social Media Platforms." In Social Media and Criminal Justice. Routledge, 2024. http://dx.doi.org/10.4324/9781003360049-3.

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Bossetta, Michael. "Antisemitism on Social Media Platforms." In Antisemitism on Social Media. Routledge, 2022. http://dx.doi.org/10.4324/9781003200499-15.

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Conference papers on the topic "Social Media Platforms"

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Ul Mustafa, Raza, and Nathalie Japkowicz. "Monitoring The Evolution Of Antisemitic Hate Speech On Extremist Social Media." In 2024 IEEE Digital Platforms and Societal Harms (DPSH). IEEE, 2024. https://doi.org/10.1109/dpsh60098.2024.10774848.

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Raj, Anuraag, Zain Ali, Shonal Chaudhary, Kavitesh Kumar Bali, and Anuraganand Sharma. "Depression Detection Using BERT on Social Media Platforms." In 2024 IEEE International Conference on Artificial Intelligence in Engineering and Technology (IICAIET). IEEE, 2024. http://dx.doi.org/10.1109/iicaiet62352.2024.10730329.

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G, Ramesh, Kiran Raj K M, Anagha Ankolekar, G. Prathamesh Kamath, and Vaishnavi V. Naik. "Data Privacy and Ethics on Social Media Platforms." In 2025 3rd International Conference on Inventive Computing and Informatics (ICICI). IEEE, 2025. https://doi.org/10.1109/icici65870.2025.11069689.

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Jaison, B., D. Rajashekar, R. Gayathri, V. Sabaresan, Julia Oinam, and G. Yamini. "Cyberbullying Prevention Mechanism: Integrating AI and Social Media Platforms." In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT). IEEE, 2024. https://doi.org/10.1109/icaiccit64383.2024.10912346.

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Elgalaly, Abdelrahman, Ahmed Fahmy, Abdllah Ahmed, Mohammed Youssif, Muhammad Essam, and Samir A. Elsagheer Mohamed. "Blockchain-Driven Defense Against Deepfakes on Social Media Platforms." In 2024 12th International Japan-Africa Conference on Electronics, Communications, and Computations (JAC-ECC). IEEE, 2024. https://doi.org/10.1109/jac-ecc64419.2024.11061235.

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Mishra, Anupama. "Classification of Rumour Detection System in Online Social Media Platforms." In 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies (HISET). IEEE, 2024. http://dx.doi.org/10.1109/hiset61796.2024.00053.

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Mead, Esther L., Hillary W. McNerney, and Nitin Agarwal. "Text Mining Domestic Extremism Topics on Multiple Social Media Platforms." In 2024 International Conference on Computational Linguistics and Natural Language Processing (CLNLP). IEEE, 2024. http://dx.doi.org/10.1109/clnlp64123.2024.00028.

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P, Vasanthi, and Madhu Viswanatham V. "Model of Sentiment Analysis in Different Platforms on Social Media." In 2024 4th International Conference on Soft Computing for Security Applications (ICSCSA). IEEE, 2024. https://doi.org/10.1109/icscsa64454.2024.00091.

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Kumar, Ashish, Bhuvan Chandra Joshi, Narendra Pal Singh, Kamini Tanwar, and Divya Joshi. "AI-Powered Approaches for Identifying Misinformation in Social Media Platforms." In 2025 International Conference on Cognitive Computing in Engineering, Communications, Sciences and Biomedical Health Informatics (IC3ECSBHI). IEEE, 2025. https://doi.org/10.1109/ic3ecsbhi63591.2025.10991200.

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Armean, Otilia, Istvan Zsigmond, and Barna Kovacs. "MEDIATING MEDIA PRACTICES AND CRITICAL THINKING." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s10/76.

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Creating and consuming media products in a self-reflective mode is possible through and as a result of critical thinking. Meanwhile being part of media practices that reflect on their medial aspects develops the sense of critical thinking. Social technologies can be understood with help of different media practices. While mediatization refers to the increasing influence of media in various aspects of society, there are instances when media practices can work against this trend. Arguments and examples will be presented that as media literacy education improves, people learn to critically evalua
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Reports on the topic "Social Media Platforms"

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Ahmed, Hasnat, and Wahid bin Ahsan. Improving the Quality and Credibility of Educational Content on Social Media Platforms in Bangladesh. Userhub, 2024. http://dx.doi.org/10.58947/journal.xtcq54.

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This study investigates the quality and credibility of educational content on social media platforms learners in Bangladesh use. Using a mixed-methods approach, 80 survey responses and 30 in-depth interviews were analyzed to assess how learners engage with educational content, the challenges they face in verifying authenticity, and potential solutions. Findings show that Facebook is the primary platform for educational purposes, but users struggle with misinformation, weak content verification, and distracting advertisements. Although 63% of participants cross-referenced information, many infr
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Guy, Hannah V., and Ozge Ozduzen. Mainstreaming, Gender and Communication in the UK. Glasgow Caledonian University, 2025. https://doi.org/10.59019/b47sx620.

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The DRad 5.2 UK country report studies the online agents of far-right extremism and the ways in which citizens and members of civil society attempt to tackle social and political problems related to radicalisation in the UK. By looking at the patterns of visual political communication on social media platforms, the report showcases everyday expressions of sexism, misogyny, transphobia, and racialisation in the UK. In doing so, it aims to provide a scholarly discussion on the textual and visual affordances pertinent to social media platforms that help reproduce existing power structures and soc
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Espeute, Serena, and Rhodri Preece. The Finfluencer Appeal: Investing in the Age of Social Media. CFA Institute, 2024. http://dx.doi.org/10.56227/24.1.1.

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Silva, Martha, and Jonathan Walker. How to leverage social listening to inform social and behavior change programs. Population Council, 2022. http://dx.doi.org/10.31899/sbsr2022.1034.

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Developed by Breakthrough RESEARCH, this guide will provide social and behavior change (SBC) program implementers, as well as monitoring, evaluation, and research practitioners with information needed to apply social media monitoring and social listening techniques to inform and evaluate campaigns that make use of social media platforms and other internet-based channels, and highlights where additional or external resources, partnerships, or tools may be needed.
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Hossain, Sumaiya, and Wahid bin Ahsan. Impact of Social Media Reels and Short Videos on Self-Esteem, Behavior, and Mental Health Among Bangladeshi Teenagers. Userhub, 2024. http://dx.doi.org/10.58947/journal.zbvn23.

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This study investigates the impact of social media reels and short videos, particularly on platforms like TikTok and Instagram, on the self-esteem and social behavior of Bangladeshi teenagers. Utilizing a qualitative case study design, we conducted in-depth interviews with 15 participants, including 13 teenagers, an educator, and a social media expert from urban areas in Bangladesh. The findings reveal that exposure to curated, idealized content on these platforms fosters social comparison, contributing to lowered self-esteem, especially among female participants. The algorithm-driven nature o
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Kenes, Bulent. QAnon: A Conspiracy Cult or Quasi-Religion of Modern Times? European Center for Populism Studies (ECPS), 2021. http://dx.doi.org/10.55271/op0007.

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As with ISIL, QAnon’s ideology proliferates through easily-shareable digital content espousing grievances and injustices by “evil oppressors.” To perhaps a greater degree than any comparable movement, QAnon is a product of the social media era which created a perfect storm for it to spread. It was QAnon’s spread onto the mainstream social media platforms—and from there onto the streets—that made this phenomenon into a global concern. Social media platforms, again, aided and abetted QAnon growth by driving vulnerable audiences to their content.
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Rudyk, Myroslava. BLOGGING PLATFORMS AS ARENAS FOR THE MEDIA ACTIVITIES OF CITIZEN JOURNALISTS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12164.

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The article is dedicated to the investigation of blogging platforms as information and communication arenas during wartime. It analyzes the media activities of citizen journalists as a crucial component of the overall information landscape in Ukraine, outlining the peculiarities of their work, the specifics of information dissemination, and the prospects for the development of citizen journalism as a whole. The advantages and disadvantages of citizen journalism are highlighted. Journalism is one of the most dynamic spheres of our existence, and the information space in Ukraine has undergone si
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Udupa, Sahana. Small Platforms and the Gray Zones of Deep Extreme Speech. MediaWell, Social Science Research Council, 2021. http://dx.doi.org/10.35650/md.2093.d.2021.

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Recent trends of migration to smaller social media platforms among right wing actors have raised a caution that an excessive focus on large, transnational social media companies might lose sight of the volatile spaces of homegrown and niche platforms, which have begun to offer diverse “alternative” avenues to extreme speech. Such trends, which drew global media attention during Trump supporters’ attempted exodus to Parler, are also gaining salience in Europe and the global South. Turning the focus to these developments, this article pries open three pertinent features of extreme speech on smal
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Labonno, Nusrat Jahan, and Wahid bin Ahsan. Health Misinformation on Social Media in Bangladesh: Public Health Impact and Mitigation Strategies. Userhub, 2024. http://dx.doi.org/10.58947/rgkm-sdpt.

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The dissemination of health misinformation via digital platforms poses a significant risk to public health in Bangladesh, with many individuals acting on false information. This study aims to understand how the general population engages with health-related content, identify the causes and impact of misinformation, and offer recommendations to mitigate this issue. Using a mixed-methods approach, the study combines qualitative data from detailed interviews with quantitative data from online surveys. Key findings indicate a widespread tendency to trust and follow health recommendations found onl
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Etu, Egbe-Etu, Imokhai Tenebe, Ankur Parma, et al. Twilytics: A Social Perception Analysis of Public Transit Systems during the COVID-19 Pandemic. Mineta Transportation Institute, 2022. http://dx.doi.org/10.31979/mti.2022.2210.

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In the United States, public transit ridership in 2020 declined by 79% compared to 2019 levels. With lockdowns implemented during the early days of the pandemic, direct human-to-human interactions migrated to virtual platforms (e.g., Facebook, Twitter, and Reddit). Social media platforms have aided researchers in answering numerous questions about current societal dilemmas, including COVID-19. This study investigates the public’s perception of transit systems via a social media analysis given the emergence of vaccines and other COVID-19 preventive measures. Findings revealed themes of fear and
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