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Books on the topic 'Social Media Platforms'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2025

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1

Kim, Hannah H. Social Media Platforms. 2455 Teller Road, Thousand Oaks California 91320 United States: CQ Press, 2020. http://dx.doi.org/10.4135/cqresrre20201002.

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2

White, Bebo, Irwin King, and Philip Tsang, eds. Social Media Tools and Platforms in Learning Environments. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20392-3.

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3

Nee, Ines. Managing Negative Word-of-Mouth on Social Media Platforms. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-13998-8.

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4

Rogers, Richard. The Propagation of Misinformation in Social Media. Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland: Amsterdam University Press, 2023. http://dx.doi.org/10.5117/9789463720762.

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There is growing awareness about how social media circulate extreme viewpoints and turn up the temperature of public debate. Posts that exhibit agitation garner disproportionate engagement. Within this clamour, fringe sources and viewpoints are mainstreaming, and mainstream media are marginalized. This book takes up the mainstreaming of the fringe and the marginalization of the mainstream. In a cross-platform analysis of Google Web Search, Facebook, YouTube, Reddit, Twitter, Instagram, 4chan and TikTok, we found that hyperpartisan web operators, alternative influencers and ambivalent commentators are in ascendency. The book can be read as a form of platform criticism. It puts on display the current state of information online, noting how social media platforms have taken on the mantle of accidental authorities, privileging their own on-platform performers and at the same time adjudicating between claims of what is considered acceptable discourse.

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5

Cernison, Matteo. Social Media Activism. NL Amsterdam: Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462980068.

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This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.

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6

Carlisle, Damaris. Using Social Media Platforms and Apps for Recruiting Participants and Conducting Interviews. 1 Oliver’s Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications, Ltd., 2022. http://dx.doi.org/10.4135/9781529798906.

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7

author, Kim A.-mi, Pak Sŏng-sun author, and Han'guk Ŏllon Hakhoe, eds. Midiŏ p'ŭllaetp'om cheguk ŭi tojŏn kwa taeŭng = The empire of media platforms: Challenge and future prospects. Kyŏnggi-do P'aju-si: Hanul Ak'ademi, 2020.

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8

Polak, Sara, and Daniel Trottier, eds. Violence and Trolling on Social Media. NL Amsterdam: Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462989481.

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‘Trolls for Trump’, virtual rape, fake news — social media discourse, including forms of virtual and real violence, has become a formidable, yet elusive, political force. What characterizes online vitriol? How do we understand the narratives generated, and also address their real-world — even life-and-death— impact? How can hatred, bullying, and dehumanization on social media platforms be addressed and countered in a post-truth world? Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol unpacks discourses, metaphors, dynamics, and framing on social media, in order to begin to answer these questions. Written for and by cultural and media studies scholars, journalists, political philosophers, digital communication professionals, activists and advocates, this book connects theoretical approaches from cultural and media studies with practical challenges and experiences ‘from the field’, providing insight into a rough media landscape.

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9

Social Media Audit and Stats: Audit and Statistics for Social Media Platforms. Independently Published, 2021.

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10

Social Media Audit and Stats: Audit and Statistics for Social Media Platforms. Independently Published, 2021.

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11

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online communities can create social environments that promote behaviour change, and social currency is a necessary component in building a social media campaign that has high-value content which in turn creates high engagement and social media campaign success.

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12

Social media tools and platforms in learning environments. Heidelberg: Springer-Verlag, 2011.

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13

Tsang, Philip, Irwin King, and Bebo White. Social Media Tools and Platforms in Learning Environments. Springer, 2014.

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14

Tsang, Philip, Irwin King, and Bebo White. Social Media Tools and Platforms in Learning Environments. Springer, 2012.

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15

Stumpp, Stefan, Daniel Michelis, and Thomas Schildhauer, eds. Social Media Handbuch. Nomos Verlagsgesellschaft mbH & Co. KG, 2021. http://dx.doi.org/10.5771/9783748907466.

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The Social Media Handbook provides guidance on long-term developments in the ever-changing social media sector and explains fundamental interrelationships in this field. It describes a strategy model for the development of one’s own solutions, summarises the theories, methods and models of leading authors and shows their practical application, while also highlighting current developments and dealing with the topic of data processing in social media. An examination of the platform economy with its economic functions facilitates the classification of business models in social media. The book also shows how platforms and their algorithms can influence our actions and shape our opinions. With contributions by Prof. Karin Bjerregaard Schlüter, Andrea Braun, Franziska Geue, Tobias Knopf, Markus Korbien, Prof. Dr. Daniel Michelis, Stefan Pfaff, Thanh H. Pham, Tom Reichstein, Prof. Dr. Anna Riedel, Michael Sarbacher, Prof. Dr. Dr. Thomas Schildhauer, Prof. Dr. Hendrik Send, Dr. Stefan Stumpp, Prof. Dr. Sebastian Volkmann, Jan-Benedikt Weber, Julia Weißhaupt, Norman Wiebach und Prof. Dr. Christian Wissing.

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16

Visualizing Mined Climate Change Imagery From Social Media Platforms. United Kingdom: SAGE Publications, Ltd., 2021. http://dx.doi.org/10.4135/9781529768756.

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17

Gibson, S. M. H. Social Media Marketing Strategy: Platforms Your Company Should Leverage. Sunny Publishing, LLC, 2022.

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18

Gibson, S. M. H. Social Media Marketing Strategy: Platforms Your Business Should Leverage. Independently Published, 2022.

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19

Gibson, S. M. H. Social Media Marketing Strategy: Platforms Your Business Should Leverage. Independently Published, 2022.

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20

Wei, Wang, and Guobin Yang. Engaging Social Media in China: Platforms, Publics, and Production. Michigan State University Press, 2021.

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21

Engaging Social Media in China: Platforms, Publics, and Production. Michigan State University Press, 2021.

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22

Wise, Luan. Smart Social Media. Bloomsbury Publishing Plc, 2024. https://doi.org/10.5040/9781399416368.

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You might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta,Smart Social Mediais grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative,Smart Social Mediais full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

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23

Become a Social Media Master: A Guide to Flourish Your Business on Social Media Platforms. Independently Published, 2020.

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24

Press, Adventineer. Social Media Planner & Organizer: Plan, Track & Analyze Multiple Media Platforms at Once -- Flowers. Adventineer Ink, 2022.

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25

Matassi, Mora, and Pablo J. Boczkowski. To Know Is to Compare: Studying Social Media Across Nations, Media, and Platforms. MIT Press, 2023.

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26

Wait, Joseph L. Role of Social Media and Gaming Platforms in Promoting Extremism. Nova Science Publishers, Incorporated, 2024.

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27

Social Media Monetization: Platforms, Strategic Models and Critical Success Factors. Springer International Publishing AG, 2023.

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28

Human Rights Watch (organization) staff. Video Unavailable: Social Media Platforms Remove Evidence of War Crimes. Human Rights Watch, 2020.

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29

Kankanamge, Nayomi, and Tan Yigitcanlar. Urban Analytics with Social Media Data: Foundations, Applications and Platforms. Taylor & Francis Group, 2022.

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30

Kankanamge, Nayomi, and Tan Yigitcanlar. Urban Analytics with Social Media Data: Foundations, Applications and Platforms. Taylor & Francis Group, 2022.

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31

Li, Yangchun, Francisco J. Martínez-López, and Susan M. Young. Social Media Monetization: Platforms, Strategic Models and Critical Success Factors. Springer International Publishing AG, 2022.

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32

Kankanamge, Nayomi, and Tan Yigitcanlar. Urban Analytics with Social Media Data: Foundations, Applications and Platforms. CRC Press LLC, 2022.

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33

Kankanamge, Nayomi, and Tan Yigitcanlar. Urban Analytics with Social Media Data: Foundations, Applications and Platforms. Taylor & Francis Group, 2022.

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34

Wait, Joseph L. Role of Social Media and Gaming Platforms in Promoting Extremism. Nova Science Publishers, Incorporated, 2024.

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35

Carah, Nicholas. Media and Society: Power, Platforms, and Participation. SAGE Publications, Limited, 2021.

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36

Media and Society: Power, Platforms, and Participation. SAGE Publications, Limited, 2021.

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37

Learning Social Media Analytics with R: Transform data from social media platforms into actionable business insights. Packt Publishing - ebooks Account, 2017.

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38

Networked Leviathan: For Democratic Platforms. Cambridge University Press, 2023.

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39

Social Media Planner ZAZA MAMA. Social Media Planner: Social Media and Organizer for Influencers Plan, Track and Analyze Multiple Media Platforms at Once 110 PAGE. Independently Published, 2022.

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40

Digital Platforms, Imperialism and Political Culture. Taylor & Francis Group, 2017.

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41

Jin, Dal Yong. Digital Platforms, Imperialism and Political Culture. Taylor & Francis Group, 2015.

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42

Jin, Dal Yong. Digital Platforms, Imperialism and Political Culture. Taylor & Francis Group, 2015.

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43

Jin, Dal Yong. Digital Platforms, Imperialism and Political Culture. Taylor & Francis Group, 2015.

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44

Jin, Dal Yong. Digital Platforms, Imperialism and Political Culture. Taylor & Francis Group, 2015.

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45

Digital Platforms, Imperialism and Political Culture. Taylor & Francis Group, 2015.

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46

The Networked Leviathan: For Democratic Platforms. Cambridge University Press, 2023.

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47

Boffone, Trevor. Social Media in Musical Theatre. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781350358591.

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This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media’s import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media’s influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.

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48

Earth, Stephen. How to Detect Fake Accounts on Social Media Platforms: 5 Ways. Independently Published, 2022.

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49

Power of Social Media Companies, Why Social Media Companies Are the Most Powerful Companies in the World, How to Have Your Content Organically Rank High on Social Media Platforms, and How to Be Successful on Social Media Platforms. Independently Published, 2021.

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50

Press, Adventineer. Social Media Planner & Organizer : For Influencers: Plan, Track & Analyze Multiple Media Platforms at Once -- Flowers. Adventineer Ink, 2022.

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