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Hu, Jerine, and Jerine Hu. "Sentiment Analysis on Social Media Platforms." Thesis, The University of Arizona, 2017. http://hdl.handle.net/10150/625009.
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Sentiment analysis is emerging as a tool that businesses can use to monitor public opinion about their brand. Social media sites such as Twitter provide rich, varying sources of sentiment data to analyze. If social network users conform to sentiments they are exposed to, then businesses can manipulate sentiment on social media to their advantage. In my thesis, I present the codes I developed using Python and Tweepy to gather tweets about the trending topic Standing Rock, explain how sentiment analysis was performed on this data using Semantria, and demonstrate how visualization of sentiment analyses with Tableau can easily illustrate patterns and themes. The results show consistently positive-leaning sentiment among a growing network of users in the absence of an external shock, suggesting that users indeed conform to a convergent sentiment on Twitter. The potential power of sentiment analysis as a business intelligence tool can be applied if firms monitor and analyze social media sentiment to capitalize on existing products and new opportunities.
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Charoenpanich, Akarapat. "Information of social media platforms : the case of Last.fm." Thesis, London School of Economics and Political Science (University of London), 2017. http://etheses.lse.ac.uk/3821/.
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Social media has become a global phenomenon. Currently, there are 2 billion active users on Facebook. However, much of the research on social media is about the consumption side of social media rather than the production or operational aspects of social media. Although research on the production side is still relatively small, it is growing, indicating that it is a fruitful area to study. This thesis attempts to contribute to this area of research to unravel the inner operations of social media with one key research question: How does social media platform organize information? The theory of digital object of Kallinikos et al. (2013) is used to investigate this question. Information display that users of a social media platform interact with is a digital object and it is constructed by two key components which are a database and algorithms. The database and the algorithms shape how information is being organized on information displays, and these influence user behaviors which are then captured as social data in the database. This thesis also critically examines the technology of recommender system by importing engineering literature on information filtering and retrieval. While newsfeed algorithm such as EdgeRank of Facebook has already been critically examined, information systems and media scholars have yet to investigate recommendation algorithms, despite the fact that they have been widely deployed all over the Internet. It is found that the key weakness of recommendation algorithms is their inability to recommend novel items. This is because the main tenet of any recommender system is to "recommend similar items to those that users already like". Fortunately, this problem can be alleviated when recommender system is being deployed in the digital information environment of social media platforms. In turn, seven theoretical conjectures can be postulated. These are (1) navigation of information display as assembled by social media is highly interactive, (2) information organization of social media is highly unstable which would also render user behaviors unstable, (3) quality of data aggregation casts significant implications on user behaviors, (4) the amount of data captured by social media platforms limits the usefulness of their information displays, (5) output from the recommendation algorithm (recommendation list) casts real implications on user behaviors, (6) circle of friends on a social network can influence user behaviors, and (7) metadata attached to items being displayed casts influence on user behaviors. Data from Last.fm, a social media for music discovery, is used to evaluate these conjectures. The analysis supported most of the conjectures except the instability of information display and the importance of metadata attached to items being displayed. Some kinds of information organization are more stable than initially expected and some kinds of user generated contents are not so important for user behaviors.
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Tuomisto, Tino, Adrian Ringström, and Aleksi Vekki. "Is your privacy private on mobile social media platforms?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96089.
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Purpose: The purpose of this paper is to explain the effect of trust, knowledge, and control on privacy concerns on mobile social media platforms. Methodology: This paper used a quantitative research approach with a Cross Sectional Research Design, in form of a survey, to collect a number of 76 responses. The sample consisted primarily of swedish respondents in the ages of 18-25 with high school education living in a household earning below 19 999 SEK. Findings: Our study found significant negative relationships between trust and privacy concerns and knowledge and privacy concerns. This furthers the research field for trust that Milne and Boza (1999), Proudfoot, et al. (2018) and Wenjing and Kavita (2019) laid the foundation on. This also applies to knowledge, by confirming the results of Smit, Van Noor and Voorveld (2014) and Aguirre, et al. (2016). We provide a model where trust and knowledge is described to negatively affect privacy concerns on mobile social media. We also document a so-called privacy paradox from the results. Research Implications: Our results suggest that in order for managers to reduce privacy concerns on mobile social media platforms, increasing the levels of trust or knowledge can moderately alleviate such concerns. Knowledge to a slightly larger degree than trust. However, for such companies to customize visible cues only to appear reliable, as per Aguirre, et al (2015), can thereby be argued of little use as this would have little impact on the level of privacy concern displayed in mobile social media users. Originality/Value: This paper tests findings from Nowak and Phelps (1995), Milne and Boza (1999), Taylor, Davis and Jillapalli (2009), Smit, Van Noor and Voorveld (2014), Gu, et al. (2017), Proudfoot, et al. (2018), Nam (2018) and Wenjing and Kavita (2019) within a previously yet to be tested context, mobile social media platforms. Keywords: Privacy, Concerns, Violations, Social Media, Mobile, Platforms, Facebook, Trust, Knowledge, Control
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Fahed, Nour. "The Dilemmal Socialization on Social Media Platforms : A Qualitative Study on the Experience of Online Socialization and the Infrastructure of Social Media Platforms." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46523.
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Social media effects may affect self-perception and the way media users live their offline lives. The purpose of this essay was to examine the phenomenon of social media saturation in order to understand the possible risks to the development of human identity during the adolescent period. Hence, these risks may be generated by being exposed to social comparison, cyberbullying, self-validation, and self-perception in a sensitive age when self-image is still fragile and being formed. The purpose of this essay is to examine the psychological tendencies of human beings while interacting with their peers on social media platforms. Hence, this will give us a clearer view of what would be achieved by conducting interviews. Moreover, a selection of theories will be applied to those interviews in order to associate those theories with what has been said by respondents. Hence, Meyrowitz’s theory will be used in relation to understanding the identity adaptation to online connection and linked to Goffman’s discussions of “onstage” and “backstage” (Meyrowitz, 1985: 5). After this, the essay will investigate how users’ self-perception and social comparison are enacted while socializing on social media platforms. Furthermore, this essay sheds the light on how identity is constructed online in the sense of belonging to a community on a social media platform as well as of gratification coming from peer validation in a virtual community. To be able to explain this, the “Social Identity Theory” will, therefore, be discussed (Teo, Matti, et al, 2017: 23). This will be discussed by mentioning theories like “Mediatization” (Couldry & Hepp, 2013). And lastly, the sociological concept of Habitus, minted by Pierre Bourdieu will demonstrate the process of adaptation towards unspoken social codes existing in virtual communities (Markham, 2017: 55). As found in the four qualitative semi-structured interviews with social media users, respondents are surrounding themselves with like-minded social groups which provide them with confidence about their own system of beliefs. Nevertheless, their perspectives are often marked by notable social pessimism and a lack of incentive to engage in conflictual interactions with others on social media. The results pointed out the perception among the interviewees that the impact of social media on identity formation is largely confined to adolescent users. Many users self-report significant daily screen time and are aware of the risks of social bubbles. Most of the respondents denied being subjected to cyberbullying, while they were surfing on social media, so the respondents’ physical lives were not affected by cyberbullying even for those who mentioned their exposure to cyberbullying. All the respondents expressed a sense of jealousy to some extent, even though some of them showed awareness of the thought that people post their lives from a perfect angle while hiding the flaws and not showing the imperfections of their lives on social media. Lastly, social comparison was an incentive feeling affected most of the respondents, and in their own experience, social media affected their character development and self-perception since they were exposed to social media at an adolescent age.
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Morani, Marina. "'New Italians' and digital media : an examination of intercultural media platforms." Thesis, Cardiff University, 2017. http://orca.cf.ac.uk/104335/.
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This thesis presents a critical investigation of ‘intercultural digital media’ in Italy from 2000 to 2016. In this, it focuses on the diverse digital media platforms (largely web-portals and collective blogs) that have offered alternatives to mainstream media discourses of immigration and cultural diversity in Italy, and which have involved people of immigrant background as media producers. Through a focused, in-depth study of website content mainly published in 2014, including mission statements, thematic structures and discursive strategies, as well as the contextual and organisational structures, processes and roles of content producers and editors, the thesis offers a critical insight into the discourse of intercultural digital media in practice. Combining Critical Discourse and Multimodal Analysis approaches with Cultural Studies and digital citizenship theories of identity, representation and belonging, the research aims to explore the possibilities for constructing alternative, ‘intercultural’ discourse through these platforms. In investigating how intercultural discourse can be variously articulated within different modes such as journalism, self-representation and citizenship advocacy, the analysis engages closely with the strategic, organising idea of the ‘new Italians’, and raises broader questions about the cultural politics of under-represented groups seeking inclusion and recognition as ‘citizens’ in increasingly diverse societies.
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Bushey, Jessica. "The archival trustworthiness of digital photographs in social media platforms." Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/57606.
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No longer objects held in the hand, photographs are streams of bits, shared instantaneously across screens. From selfies to war reportage, the widespread use of smartphones for taking digital photographs and transmitting them to social media platforms is introducing new social practices, technological processes and legal contexts for record-making and recordkeeping, which impact the trustworthiness of digital photographs. This dissertation investigates current information practices by individuals for creating, managing, sharing and storing digital photographs. The research focuses on the factors that support or hinder the reliability, accuracy and authenticity of digital photographs. Using a qualitative research design, it explores how individuals’ activities and perceptions impact the value of digital photographs held in social media platforms as potential records to be acquired and preserved by archival institutions. A web-based survey reached social media members worldwide, and semi-structured interviews gathered in-depth data from a sample of survey participants. The research found that individuals are members of multiple social media platforms and are actively sharing large quantities of personal digital photographs with friends, social media communities and the open Web. It also revealed that individuals are adding contextual information to their digital photographs, before and after upload to social media platforms, for the purposes of communicating the intent of the photographer and the meaning of the photograph, and of participating in storytelling; however, the procedures for managing and storing user-generated content performed by social media services place the digital photographs and their associated metadata at significant risk of alteration and loss. The research found that the policies of social media services are buried within complex Terms of Use that few members read, introducing the potential for individuals to accumulate personal digital collections or archives online without understanding the extent of ownership, privacy, reuse, and future access. The research found that individuals’ attribute long-term value to the copies of digital photographs held on their personal devices prior to sharing online; whereas, the copies circulated in social media platforms are ephemeral, quickly consumed and then forgotten. Individuals have not made plans to delete, transfer or preserve collections of photographs held within social media services.Arts, Faculty of
Library, Archival and Information Studies (SLAIS), School of
Graduate
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Shanahan, Nicola Jane. "Self-harm : images and text posted on social media platforms." Thesis, University of Leeds, 2017. http://etheses.whiterose.ac.uk/18841/.
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Self-harm is a global public health challenge and the UK has one of the highest rates of self-harm across Europe. There is evidence to suggest that a large number of people are representing their self-harm online. Research on self-harm and the internet is an emerging field of inquiry which so far has focussed on whether social media use for self-harm is helpful or harmful. The aims of this research were to explore images tagged as self-harm on three social media platforms to identify what was being posted, to explore the meaning of images in relation to what they say about reasons for self-harm and motives for posting, and finally to understand how the social media platforms shaped the sharing of self-harm imagery. A total of 602 images were analysed from Twitter, Instagram and Tumblr. The images were analysed using a visual content analysis and a visual thematic analysis, which included a cross site analysis. There was also an exploration of the sites to understand their usability and how they supported, or hindered, the posting of self-harm imagery. Images posted onto these three sites were a mix of photography, drawings, collages and text. When self-harm was present the predominant method was cutting on the arms or legs. Females were also represented more than males. A number of themes were identified within and across sites which presented motivations for self-harm, ideas about the body, particularly the female body, motivations for posting images, and the link between self-harm and emotional distress. The findings from this research offer a new understanding of how people are utilising social media to share messages about self-harm. The results were considered in relation to broader self-harm literature, implications for clinical work and future research.
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Dicke, Philipp, and Svetlana Lesidrenska. "Social-media platforms and its effect on digital marketing activities." Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28458.
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Похилько, Світлана Василівна, Светлана Васильевна Похилько, Svitlana Vasylivna Pokhylko, and A. Eremenko. "Using social media platforms to create and develop business projects." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81045.
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Матеріал присвячений використанню соціальних медіа платформ для розвитку бізнес-проектів, оскільки соціальні мережі є фундаментальною складовою сучасного життя.Материал посвящен использованию социальных сетей для развития бизнес-проектов, поскольку социальные сети являются фундаментальной составляющей современной жизни.
The material is devoted to using social media platforms for development business projects as Social networks are a fundamental component of contemporary life.
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Niu, Jing. "An investigation of marketing communication facilitated by social media platforms." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2023. http://www.theses.fr/2023EHEC0009.
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Cette thèse se penche principalement sur ce qui motive les interactions des utilisateurs de médias sociaux (les antécédents), ce qui détermine les modèles d'activités de différents utilisateurs (le contenu), ce qui influence l'efficacité des activités des médias sociaux (la mise en oeuvre), et ce qui détermine les résultats de ces activités (les conséquences)This thesis predominantly delves into what motivates social media users' interactions (the antecedents), what determines patterns of different users' activities (the content), what influences the effectiveness of social media activities (the implementation), and what determines the outcomes of those activities (the consequences)
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Edenkrantz, Reuben, and Edvin Holpers. "The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105086.
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The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. As a consequence, people have to a large extent become digital natives. This has led to firms and brands sensing opportunities within the medium and the utilisation of its different unique vehicles. In combination with practitioners increased interest and utilisation of social media from a business standpoint, business and marketing researchers have conducted increasing amounts of research on the area. Subsequently, the researchers of this paper identified the need for an increased understanding of social media marketing strategies, as further highlighted by other researchers in previous studies on the field of social media marketing. Thus, the purpose to contribute to an increased understanding of social media marketing and how this international medium, with its unique features and possibilities, could be used as a marketing tool by companies in their respective industry and market was formulated. To provide the profound understanding stated, due to the complex nature of the matter at hand, an abductive approach was used and motivated for. The theories and concepts used for formulation of the questions in the operationalisation, for the semi-structured interviews, was presented from a broad to narrow structure under the literature review. Furthermore, the theories were summarised in the conceptual framework. The following analysis categorised and positioned the informants and their respective firms under four sub-concepts of the main concept of social media marketing strategies. These categorisations laid the foundation for the conclusion of the paper and the answering of the posed research question. The final chapter then concludes by stating the researcher’s recommendations and the presentation of an example of a possible model for the stages of utilising social media to its fullest extent. Finally, limitations and avenues for future research topics are presented and concludes the paper. The paper provides an increased and profound understanding of how four Swedish firms, in different sectors, utilise the same tool for digital marketing. We suggest that all firms active on social media for marketing purposes, should aim to adapt their marketing towards the full utilisation of all its features and possibilities. Furthermore, a process of adapting traditional marketing to the new form of social media marketing, utilising the mediums unique features and possibilities are subsequently discussed. A possible future model to describe this adaptation process are presented and further elaborated upon as one avenue for future research.
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Ekebring, Klara, and Mellqvist Catarina. "Luxury Brands’ Storytelling on Social Media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387692.
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Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. Methodology: This thesis performs qualitative research and utilises an abductive research strategy in order to conduct exploratory research. Data is collected through the use of both primary and secondary data sources. The primary data collection is made by the implementation of semistructured interviews that are formed and analysed through a thematic method of analysis and the satisfying principle. The secondary data is collected through observation of social media accounts of the brands taking part in this study. Empirical findings: The data collected present features on social media that the brands are recognising when communicating through storytelling on the platforms. By informing followers about the brand by telling stories, emotions, mental connections and meaning are established. Further, the interaction that is supported on social media platforms is considered by the luxury brands and influences the role followers to have in the communication process. Conclusions: The present study has found indications that the luxury values’ brands communicate through storytelling remains unchanged and how luxury values are told through stories are adjusted to the context of social media platforms. This suggests that luxury brands communicate their luxury value through storytelling on social media platforms by recognising the features of the context and the interaction, which is argued to be fundamentally supported on the platforms. Hence, elevating the role followers have in the communication process.
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Zhang, Ruiqi. "Parallel Narrative: Short-Video Social Media Platforms’ Influences on Contemporary Narrative." VCU Scholars Compass, 2019. https://scholarscompass.vcu.edu/etd/5935.
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Through the study of Kwai, a popular short-video social media platform in China, this thesis investigates the social issues, media class divides and aesthetics specific to Kwai culture. It further proposes a strategy of artistic practice - parallel narrative - an experiment in video art production and editing techniques that explores new possibilities of narrative in video art. Integrating theoretical research on Post-Internet art and object-oriented ontology, this thesis reveals people’s ability to digest multisource information and shows how mobile technologies and open-source materials contribute to the formation of parallel narratives.
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Agbi, Anita. "Social media platforms and travel destination choices among international students in umea." Thesis, Umeå universitet, Institutionen för geografi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160546.
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Social media platforms have the potential to influence destination choice among potential travellers.Before potential travellers embark on a trip, they are faced with decision-making processes on whereto go, what to do, the best time to go, how to get there among other things. These pre-travel planning decisions can be influenced by their expectation of the experiences they will encounter at the destination and based on their perception of the destination. Their perception of destinations isusually informed by information found on social media platforms or passed on by family and friendswho have encountered similar travel experiences. Using Crompton’s model of destination choice set,this study explores the roles of social media platforms on destination choice among international students in the Umea university.
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Bhattacharjee, Abhishek. "Measuring Influence Across Social Media Platforms: Empirical Analysis Using Symbolic Transfer Entropy." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7745.
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Social media platforms are interconnected environments that influence each other. Information from one social media platform spreads to another. This thesis proposes a platform-independent framework to analyze information transfer across social media platforms. This thesis uses Symbolic Transfer Entropy and Statistical Significance Test to measure influence and optimize the time window of influence between different platforms. To validate the framework, the thesis analyses the temporal activity dynamics and the information transfer across three different platforms, Reddit, Twitter and GitHub.
Two data driven studies are described in this thesis. The first study finds the optimum time windows of influence between the three platforms during two different cyber attack events on cryptocurrency exchanges. It finds that specific types of activities are more influential than others, and optimum time interval changes with pre, during, and post event days. The second study applies information revealed in the first study and specifically the optimal time window to link cross-platform information cascades from Twitter and Reddit. The case-study is a heuristic that, we show, can reduce the search space for connecting information cascades across different platforms.
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Falkenberg, Adam, and Christian Esselin. "The Leaky Bucket : Managing user retention on social platforms." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173050.
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Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. It is easy to forget that acquiring users is only half the battle, users that do not return is of little use. Thus, there is demand for research on how to retain users on social platforms, which is something that are of interest of both developing and established social platforms. This study aim to answer two research questions: “What drives continued use of social platforms?” and “How can CRM and Gamification tools be used to retain users on social platforms?” The factors that are investigated in this paper were derived from current literature. Based on the literature review, a conceptual framework was built from existing theory. The conceptual framework was used as the starting point for our data collection. Data was collected in the form of ten interviews of students currently enrolled at instutiotions of higher education. Later, the primary data were contrasted with the secondary data in order to draw conclusions. The results suggests that previous research have neglected some externalities such as trends and context, and the fact that the drivers for use differ depending on the social platform in question. Finally, a revised conceptual model is presented, it is a modified version of the conceptual model, where the new findings are added in order to create an illustration of how our research added to the existing research on the subject. The findings can be used by management on social platforms to develop user retention strategies. Further, the findings from this study can be used as a foundation for future research on the topic.
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Nordlund, Nelli, and Shayan Karimi. "The 4P theory's role in a company's social media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-396018.
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This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. social media has appeared through the era of digitalization which has become a tremendous phenomenon in a company’s marketing strategies. Therefore, there is a high competition among companies in order to attract customers through their social media platforms such as Facebook, Instagram, Twitter. In this thesis it is investigated of how companies applies the 4P theory in their social media. The research question of this thesis is as follows: How does a company apply 4P in its social media platforms? In order to answer the research question of this thesis, the authors have used existing theories on digitalization, the new 4P’s and the traditional 4P’s as well as empirical data in the form of semi structured interviews. The results showed that the 4P theory has an enormous role in these companies’ marketing in social media.
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Silva, Catarina Duarte Ferreira da. "Planeamento em social media : elaboração de um plano de social media marketing para a empresa The Bakery Crossfit." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/11626.
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Mestrado em MarketingO objectivo deste Trabalho de Projecto foi construir um Plano de Social Media Marketing para a The Bakery CrossFit, sendo hoje em dia uma peça fundamental no Marketing de qualquer organização que deseje uma presença online integrada.
This Project work intends to prepare a Plan Social Media Marketing for the company The Bakery CrossFit, a key issue in Marketing to any organization wanting an integrated online presence. The CrossFit is a fitness sport practiced in gyms, based on functional and diversified movements executed at a relatively high intensity, without the use of machines.
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Bahiya, Ahmed. "Gender performance and social media platforms : identity presentation among Facebook users in Iraq." Thesis, De Montfort University, 2018. http://hdl.handle.net/2086/17442.
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This thesis investigates individual Iraqis' performance and use of social network sites, and particularly the Facebook platform to determine the potential challenges and opportunities that this offers when they construct their online identities and use social media in their daily interactions. The study mainly investigates the issues of negotiating and presenting identity in online environments and the variations that occur in the participants' enactment of the self-online compared to the offline self. The study aims to contribute to the current knowledge of identity presentation by focusing on Iraqi users of both genders and explores how they negotiate the multiple pressures placed on them when they use Facebook as a platform to engage in various activities, and for communicating and interacting with other users on the site. This study utilised an explanatory sequential mixed qualitative methods of research model, which was divided into two phases of data collection. The first phase consisted of interviews; two types of interviews were conducted, offline and online. The second phase was based on ethnography that was in the form of virtual ethnographies of the self-performance and the activities presented by the research participants on Facebook. The thesis is conceptually informed and the analysis is positioned within a critical engagement framework based on studies of Goffman's dramaturgical approach, Goffman's Modal of Face, the social role theory of gender differences, and social capital and social media milieus. The results constitute a significant contribution to the body of knowledge in relation to our understanding of the 'space' that internet social networks provide for Iraqi users to negotiate the boundaries imposed on them by cultural and societal rules. Firstly, the findings reveal how Facebook is used by participants as an 'affinity space' to construct an alternative persona that enables them to perform different roles and to serve certain purposes. The study proposes an extension to the scope of relationship construction through initiating a new type of relationship based on the weak ties formed by bounding relationships. Secondly, this thesis also contributes to our understanding of the connection between 'impression management' and the concept of 'face' via the participants' attempts to construct and present the virtual self in a way that protects their face (persona) in both the online and offline worlds from any negative consequences. Thirdly, the findings reveal the extensive effort invested by the research participants in constructing and managing their online identities, with attention paid to the contents presented, the management of their private and public regions, and the prevention of context 'collapse'. Finally, the study reports on the relationship between identity formation and presentation and Facebook audiences, by revealing the strategies utilized by the research participants in managing their online viewers. Evaluation of the participants' online and offline identities and their self-presentations, performances and activities enabled a correlation to be made between the users' online and offline lives and how their offline interactions impacted on their use of Facebook.
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Demetriou, Georgia. "Organisational social media platforms : exploring user participation behaviours in software and technology firms." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/organisational-social-media-platforms-exploring-user-participation-behaviours-in-software-and-technology-firms(3f8d3ca5-d248-4467-8eb2-97da4888ee48).html.
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The aim of this research was to explore the user participation behaviours in the emerging structure of organisational social media platforms; a term coined and defined in this thesis. This emerging community structure originates from technical discussion forums and knowledge repository systems, and appears to be concerned with solving user problems, generating professional and technical content, and facilitating interaction in the external organisational domain. This research has explored three such platforms in the software and technology sector; namely, the SAP Community Network, the Oracle Community site, and Microsoft's professional platforms, MSDN and TechNet. Qualitative open-ended interviews were conducted and analysed under the interpretive paradigm, to generate a theoretically-grounded account on the use of social media tools in this context, the benefits and value outcomes gained, the underlined reasons and motivations that drive participation, and the emerging impact of active contribution as external users gain recognition. It was found that organisational social media platforms enable the development of rich technical content, personalised experience and thought leadership, creating in this way an environment for problem solving, professional development and expert recognition. The voluntary participation observed is evidently underlined with a combination of altruistic attitudes (e.g. satisfaction, enjoyment and a pro-sharing attitude), reciprocal helping behaviours (e.g. paying it forward, and sharing knowledge and experience) and personal gain expectations (e.g. visibility, recognition and career advancement). The individual platform users appear to acquire participation roles based on their technical expertise (newbie, knowledgeable and expert) and on the level of engagement they wish to undertake (lurker, contributor, community influencer and recognised user). A group of highly active users is formed in this way at the top tier of participation that establishes channels for professional credibility, product feedback and external advocacy through a close relationship with organisational members. These findings suggest that organisational social media platforms can constitute a new interface with the external environment and a potential business model, under which flexible forms of communication and interaction affect the support infrastructure changing the way in which customer service can be delivered, product and sales advocacy can be established, and innovation and product development can be achieved; complementing in this way internal processes with external activity.
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Åstrand, Adam, and Naimul Abd. "What corporate social media content leads to higher consumer response : A study of local brands in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53432.
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Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. Purpose: This research aims to understand what type of corporate social media content generates the most consumer response. Methodology: This study employs content analysis of recent social media posts by a selection of top brands in Sweden on two main social media platforms: Facebook and Twitter. A total of ten brands with origin from Sweden were selected, based on 2015 Swedish Brand Award ranking, and their posts were examined to find out influence of corporate social media content on consumer response. A total of 400 posts were examined on verified Twitter profiles and Facebook Pages of these brands. Findings: Type of content which refers to whether the post has image, video, or text-only content, and content orientation which can be task-oriented, self-oriented, or interaction-oriented have a statistically significant relationship with consumer response. In terms of type of content, posts with video and image content can lead to higher consumer response and in terms of content orientation task-oriented content can lead to higher consumer response. Other variables in the study, namely, communication cues, traceability cues, and time-frame have not emerged as significant in this study. Implications: When developing corporate social media content, it’s important to focus on type of content and content orientation. In terms of type of content, managers need to focus on having video and image content as this could lead to higher consumer response and in terms of content orientation, content related to brand / product / promotion (task-oriented) can lead to higher consumer response. Limitations: The study relies only on two main social media platforms and on the last 20 posts of each brand on each of these platforms and doesn’t take into account any seasonality as a full year period has not been studied. The study also relies on a general brand ranking list based in Sweden and not a ranking of brands on social media space. Further Research Suggestions: Future studies could focus on bringing more social media platforms into inquiry, improving sampling robustness by having a larger sample size and broader coverage of time period to account for any seasonality in data, comparing results between different countries, having a broader mix of brands in terms of type of business area or sector or stage of brand development, and blending together the corporate and consumer perspectives. Finally, to account for platform size differences, researchers need to come up with a measure that controls for this variation across platforms. Keywords: Social Media Content, Social Media Platforms, Facebook, Twitter, Communication
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Teoh, Josephine, and Emma Wester. "Social networking platforms – A new era for job seekers." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10453.
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Social networking platforms have grown to become the most popular websites on the Internet,and are the most widely used tool for job seeking nowadays. In this study the researchersinvestigate the job seekers perspective on what they perceive as the benefits of using socialnetworking platforms when used as a job seeking method. The benefits are how socialnetworking platforms are superior to traditional job seeking methods. The researchers refer totraditional job seeking methods as methods used before the popularization of social media,such as handing in paper resumes to employers and also the Internet before social media.Although the major focus is on the Internet which can nowadays be seen as the newtraditional method, before people started using social networking sites. This study thereforefocus on the transition from the Internet into Web 2.0 with social networking platforms andhow the labor market and job seeking methods has changed with this new informationtechnology. This study is a qualitative research study that is based on a hermeneuticperspective, an inductive approach and a cross-sectional research design. To be able to findanswers for this study’s purpose and research question, a utilization of in-depth semistructuredinterviews on five respondents have been conducted. What was found in the studywas that job seekers indeed perceive that there are benefits to using social networkingplatforms for job seeking, over traditional methods. What was also found was that the jobseeking process has not changed that much, although it has become more effective by beingavailable online and on social networking platforms. The perceived benefits that wereconcluded based on the analysis and discussion of the theoretical and empirical data were:globalization, more effective, easier networking, increased personal visibility and the accessto social networking platforms niched for specific professions.
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Matamoros-Fernandez, Ariadna. "Platformed racism: The Adam Goodes war dance and booing controversy on twitter, YouTube, and Facebook." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/120573/1/Ariadna_Matamoros%20Fernandez_Thesis.pdf.
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This thesis introduced a new way of studying racism on social media. It developed the concept of 'platformed racism' to describe how racism emerges from the design, business models, governance, and cultures of use of digital media platforms. It applied this concept to the controversy around the booing of Indigenous Australian Football League player Adam Goodes, and used the multiplatform issue mapping method to analyse how it played out on Twitter, Facebook, and YouTube. The thesis found that racism is both structural – maintained by the platforms' infrastructure and processes – and ordinary, manifesting through everyday user practices. It concludes with recommendations for counter-racism in both platform design and social media use.
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Munro, N. M. "An exploration of the role of social media platforms in the employee recruitment process." Thesis, University of Salford, 2018. http://usir.salford.ac.uk/48015/.
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If the explosion of professional and social networking media has radically changed the way in which people interact and communicate with each other both personally and within the workplace (McFarland and Ployhart 2015), what does this mean for the business and practice of HRM and more definitively what is its role in the recruitment process? There has been a relative paucity of empirical research exploring the processes and procedures individuals and their organisations utilise with respect to employing social media in the workplace, and specifically within the recruitment process. This gives rise to a critical gap in knowledge and understanding about social media in HRM practice. Utilising Jeske and Holland’s (2017) conceptual framework which explores the legal moral and ethical tensions and dilemmas associated with the use of social media within the HRM context, this inquiry explores what the role of social media is within the recruitment process, and more specifically its use during the attraction campaign. It also addresses how individuals and their organisations use social media for the purposes of recruitment in the context of HRM practice? It questions whether individuals/organisations consider the use of social media in the selection process to be morally or ethically unfair? Finally it explores what meaning do those responsible for recruitment attach to their experiences when using social media for recruitment purposes and whether there are perceived as a consequences. Utilising an exploratory interpretivist methodology, the research analyses the meanings those individuals/organisations directly involved with the use of social media in recruitment, attach to their experiences. The findings confirm a dual use of social media by employers, connected with a belief that strengthened connections with potential applicants are possible, alongside the original intended use as an attraction tool. This research uncovered a haphazard approach by employers in controlling employee’s use of corporate social media accounts and a blurring of the boundary between what is public and private. The thesis concludes by highlighting a need for further research and recommendations for HRM practice.
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Quodling, Andrew P. "Social media governance: Platforms in conflict — the strategies of operators and the tactics of users." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127473/2/__qut.edu.au_Documents_StaffHome_StaffGroupH%24_halla_Desktop_Andrew_Quodling_Thesis.pdf.
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This study is a close inspection of three cases of everyday political conflict and the ways these conflicts are negotiated on social media platforms. It examines users' struggles for freedoms of expression, identity, and safety; and reveals that whilst high-profile conflicts are useful for uncovering the machinations of platform governance, they provide a poor foundation for lasting reform. In response users are found to have developed shrewd, tactical opportunities to leverage the systems of social media platforms to supplant, and circumvent, inadequate reforms and agitate for better outcomes.
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Mischaniuk, Mykhailo. "Usage of Social Network Platforms for Business Support in the Field of Car Repair Services." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261965.
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The diploma thesis deals with the problem of using social networks in the field of car repair services. The primary aim is to provide the recommendations for businesses in a structured way on how to better utilize these networks to get better competitiveness. This work is divided into three parts. The first theoretical part deals with basic description of networks and their statistics. This part also covers some basic tools that we can use to analyze and maintain social network platforms. The second analytical part deals with competitive analysis in car repair services and gives an overview of the most popular Runet social network platforms. The third practical part provides structured view on all important aspects of social platform maintenance and behaviour. In this section, you can find the description of various views and the recommendations I give to the specific car repair service.
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Petrova, Denitsa. "Public Art 2.0 : developing shared platforms for creativity in public spaces." Thesis, University of Edinburgh, 2016. http://hdl.handle.net/1842/25670.
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This research explores parallels, connections and synergies between public art, artistic practice beyond the gallery context, and Web 2.0, the Internet platform for user‐ generated content, online communication medium and host for web-based communities. I look at the impact, actual and potential, of Web 2.0 on the ways in which public art is made. Through Web 2.0 a different set of criteria and methods can be established in order to re-examine the practice of art. What can public art learn from Web 2.0? What are the possible debates that Web 2.0 can provoke in the field of public art? What novel forms of audience engagement with, and participation in, public art could be inspired by the practices of co-creation and sharing integral to Web 2.0? Has the relationship between artists and audience changed because of Web 2.0? Web 2.0 prompts us to reconsider the ways in which public art is produced. In my approach I take into consideration that Web 2.0 is useful in expanding the possibilities of public art by providing a unique opportunity for shared creativity in the public space. I call this field Public Art 2.0. This study considers the attributes of Web 2.0 as a methodological framework for public art. It offers a reconsideration of the understanding of the contentious issues surrounding the practice using Web 2.0 as a platform of shared creativity. To validate this argument further, this research investigates two case studies: the Big Art Mob (2006) and the Bubble Project (2002). Both initiatives represent an area where public art and Web 2.0 intersect. This thesis includes a report of findings from qualitative interviews with members of both projects. Public Art 2.0 is a hybrid type of practice that borrows from the digital world and applies the principles of Web 2.0 in the physical space. Public Art 2.0 is a creative space where changes are welcomed at any time. Public Art 2.0 is open source — a process of creation, encouraging multi-authorship and shared creativity. Public Art 2.0 is viral — it can be replicated and re-presented many times by anyone that wishes to do so. Public Art 2.0 is a platform that anyone can build upon and a process that enhances the ability to create together.
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Sjöqvist, Sarah. "Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43889.
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Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. The new behavior occurring on brand communities is what research call customer engagement behavior and goes beyond transactional behavior. However, customer engagement has not been fully researched on different social media platforms. The most researched platform to date is Facebook. And with the rapid growth of social media and the constant development of new platforms it is of importance to understand customer engagement behavior on different social media platforms to further being able to adapt to each unique platform. Purpose: This study aimed to investigate the frequency of customer engagement behavior and its affect on perceived relationship benefits and ultimately, relationship outcomes. This based on three different social media platforms where one company were present with brand communities and then compare the outcome of each platform with each other. Hypothesis: 𝐻1 = The frequency of customer engagement behavior leads to perceived relationship benefits of engaging in a brand community. 𝐻2 = Customer perceived relationship benefits have a positive effect on relationship outcomes. Methodology: Cross-sectional online questionnaires distributed on three different social media platforms – Facebook, Instagram, and Pinterest. Analysed using linear regressions. Findings: The findings indicates that the frequency on which a customer engage in engagement behaviors showed no statistical significance on Facebook, however, the frequency of reading messages, visiting the brand community, and purchasing products did show statistical significance on Instagram. Furthermore, the perceived relationship benefits that showed significance for both Facebook and Instagram was practical and economic benefits. While on Facebook social enhancement was considered an important indicator for relationship outcome and entertainment
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Pesaresi, Andrea. "Italy’s destination image in Scandinavia : Analysis of photographs in tourism catalogues and social media platforms." Thesis, Södertörns högskola, Turismvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45758.
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Means of information have drastically changed during the last decades due to the evolution of technology and the development of social media, which have gained crucial relevance in the tourism industry. As a consequence, efficacy of traditional information sources is being challenged. The aim of this research is to determine, analysing photographs, what destination images of a particular country are projected by both traditional and digital information sources, in order to compare them identifying main similarities and differences in the projected images. For the purpose of this study, the selected destination is Italy and the analysed images will beretrieved from Swedish, Danish and Norwegian tour operators’ tourism catalogues and their respective social media accounts. Therefore, main similarities and differences between the three countries will also be identified and analysed. The images will be analysed using a thematic analysis method, following an inductive approach, meaning that themes and codes will be generated from the data itself. In order to generate conclusions, five Swedish, five Danish and five Norwegian tour operators were selected, and their catalogues and social media accounts were analysed, for a total of 1,306 images illustrating Italy as a destination. Findings suggest how images retrieved from catalogues mainly illustrate Italy by the generated themes of hidden mass tourism, notorious Italy, and culture. On the other hand, images retrieved fromsocial media accounts mainly represent Italy with the generated themes of mass tourism, unfamiliar Italy, and culture. As the names of the themes suggest, the first two themes generated from the two information sources represent opposite ways of illustrating the destination, while the theme of culture represents the main similarity between the traditional and digital information sources. Regarding the three countries, it was noticed that each Scandinavian country focused on specific features of Italy, with Swedish tour operators focusing on the history and culture of the destination, Danish ones focusing on sea, beaches and urban areas, while Norwegian tour operators concentrated on natural landscapes and countryside areas of Italy.
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Choi, Hongkyu. "Detecting Malicious Campaigns in Crowdsourcing Platforms." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/6504.
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Crowdsourcing systems enable new opportunities for requesters with limited funds to accomplish various tasks using human computation. However, the power of human computation is abused by malicious requesters who create malicious campaigns to manipulate information in web systems such as social networking sites, online review sites, and search engines. To mitigate the impact and reach of these malicious campaigns to targeted sites, we propose and evaluate a machine learning based classification approach for detecting malicious campaigns in crowdsourcing platforms as a first line of defense, and build a malicious campaign blacklist service for targeted site providers, researchers and users.
Specifically, we (i) conduct a comprehensive analysis to understand the characteristics of malicious campaigns and legitimate campaigns in crowdsourcing platforms, (ii) propose various features to distinguish between malicious campaigns and legitimate campaigns, (iii) evaluate a classification approach against baselines, and (iv) build a malicious campaign blacklist service. Our experimental results show that our proposed approaches effectively detect malicious campaigns with low false negative and false positive rates.
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Alimam, Mayla. "The place of enterprise social media platforms in today’s enterprises : evaluation of usage and impact on workplace tools." Thesis, Evry, Institut national des télécommunications, 2017. http://www.theses.fr/2017TELE0007/document.
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De plus en plus, les entreprises incitent aujourd’hui leurs employés à adopter des modes de travail agiles et flexibles. Cette transformation est outillée par de nouvelles plateformes informatiques intitulées "plateformes de média sociaux d’entreprise" (de l’anglais "Enterprise Social Media platforms – ESM platforms"). Ces plateformes portent la promesse d’améliorer la communication des employés dans leur environnement de travail tout en outillant leurs liens sociaux. Néanmoins, le bénéfice de l’usage de ces plateformes par leurs employés demeure vague et peu mesurable pour les entreprises, dont les dirigeants ont pourtant besoin d’évaluer cet usage et de mesurer ainsi tangiblement le succès de leurs investissements. De plus, le fait d’introduire des plateformes ESM dans les environnements de travail impacte la façon dont les outils existants, tels que la messagerie électronique, sont considérées et utilisés. La question qui se pose est alors de savoir si ces nouvelles plateformes pourraient remplacer l’usage des outils existants. Dans ce contexte, cette thèse adresse la problématique de la place des plateformes ESM dans les entreprises d’aujourd’hui. Elle examine l’usage réel de ces plateformes en offrant une analyse quantitative des réseaux sociaux, établie à partir de l’usage actuel de ces plateformes. En s’appuyant sur un modèle de recherche conçu pour caractériser l’activité, la thèse applique des tests d’hypothèse qui permettent de comparer l’usage prévu de ces plateformes à leur usage réel, et ainsi de mesurer le succès du déploiement de ces plateformes. De plus, cette thèse étudie, à travers une approche déductive et expérimentale, la capacité des plateformes ESM à remplacer l’usage des outils existants dans les environnements de travail. Ces plateformes fonctionnent aujourd’hui plutôt en tandem avec d’autres outils tels que la messagerie électronique. Cette thèse propose ainsi d’améliorer la messagerie par une fonctionnalité de tagging social afin que l’utilisateur puisse bénéficier de son réseau social sous-jacent. Ce service de tagging est ensuite testé et validé via un prototype. Pour conclure, cette thèse propose des scenarios pour les futurs systèmes sociaux, englobant la totalité des outils de l’environnement de travail au sein des entreprisesToday’s organizations are increasingly promoting a shift of employees’ ways of working towards more agility and flexibility. This shift is empowered by new IT tools commonly known as “Enterprise Social Media” (ESM). Taking mainly the form of integrated platforms, these tools are deployed with the promise of enhancing employees’ communicative activities at the workplace while capitalizing on their social connections. Yet, it remains unclear for companies how their employees benefit from the use of these new tools (i.e., ESM platforms). Managers are unable to evaluate the use of these platforms and thus, tangibly measure the success of their investments. Moreover, introducing ESM platforms to the workplace impact the way the existing tools, such as email, are regarded and used. This leads to the question of whether these new platforms may be substitutes for the use of the existing tools. This thesis tackles the mentioned polemical questions about the place of ESM platforms in today’s enterprises. Carried out jointly with Orange labs, the thesis assesses the role ESM platforms could play in supporting organizations in reaching their objectives and hence sustaining their businesses in an extreme competitive context. It explores the real use of these platforms by offering a quantitative social network analysis and data mining of an established ESM platform currently in use. While relying on a proposed research model that characterizes the activity, the applied hypothesis tests allow determining the correct use of ESM platforms, which in turn indicates the success of their deployments. Moreover, the thesis argues through a reasoning approach that the ESM platforms are not capable of substituting the use of existing workplace tools. Instead, they work in tandem with certain tools such as email. Based on the latter argument, the email tagging service is introduced as an example of how existing workplace tools may be enriched with social features to derive increased benefit for the workforce. The thesis finally validates the service through implementation and testing. To conclude, it proposes and discusses scenarios of future social systems that involve the overall set of workplace tools in enterprises
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Postnikova, Alena, and Mathilda Nilsson. "Stop being so informative! : A quantitative study on social media content and consumer engagement." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85310.
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Purpose: Considering previous research on consumers’ social media engagement, content types and social media platforms, the purpose of this research was to explain the relationship between social media content types employed by brands and levels of consumers’ engagement. This since brands nowadays turn more towards branded content rather than advertising and several scholars expressing an urge for explaining an assumed relationship. Method: A deductive, quantitative and cross-sectional study was conducted. Further on, a standardized self-completion questionnaire was distributed to 227 respondents, by employing a convenience sampling. 165 responses were valid and the analysis was done employing ANOVA and regression analysis. Findings: Four hypotheses were accepted; all three concerning self-oriented content as it triggers all three levels of engagement and one hypothesis for entertaining content as it triggers emotional engagement. The hypothesis regarding the moderating effect of platform was partially accepted. Hence, five out of total ten hypothesis were rejected. Research limitations: The study’s generalizability is limited by the sampling technique and by the three example posts used in the questionnaire. Plus, the condition for respondents being exposed to social media post examples is another limitation in this research. Practical implications: All the findings were composed in a framework among of which is that brands’ content on social media should be of self-oriented nature to trigger engagement on all three levels or feature entertaining content as it triggers emotional engagement. YouTube is the preferred platform, followed by Instagram and then Facebook. However, all platforms trigger emotional engagement. The content benefits from being rich media and being appreciated by the consumers. Younger consumers are more likely to be engaged. Theoretical implications and originality: The findings of this research fill in the gap and present new findings within the topic of social media content, engagement and social media platforms. Hence, considering all the theoretical findings of this research, it offers a framework that delivers a rich explanation of relationships between social media content types, the three levels of engagement and social media platform types, which can be used as a base for further investigation in this area.
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Alimam, Mayla. "The place of enterprise social media platforms in today’s enterprises : evaluation of usage and impact on workplace tools." Electronic Thesis or Diss., Evry, Institut national des télécommunications, 2017. http://www.theses.fr/2017TELE0007.
Full textAbstract:
De plus en plus, les entreprises incitent aujourd’hui leurs employés à adopter des modes de travail agiles et flexibles. Cette transformation est outillée par de nouvelles plateformes informatiques intitulées "plateformes de média sociaux d’entreprise" (de l’anglais "Enterprise Social Media platforms – ESM platforms"). Ces plateformes portent la promesse d’améliorer la communication des employés dans leur environnement de travail tout en outillant leurs liens sociaux. Néanmoins, le bénéfice de l’usage de ces plateformes par leurs employés demeure vague et peu mesurable pour les entreprises, dont les dirigeants ont pourtant besoin d’évaluer cet usage et de mesurer ainsi tangiblement le succès de leurs investissements. De plus, le fait d’introduire des plateformes ESM dans les environnements de travail impacte la façon dont les outils existants, tels que la messagerie électronique, sont considérées et utilisés. La question qui se pose est alors de savoir si ces nouvelles plateformes pourraient remplacer l’usage des outils existants. Dans ce contexte, cette thèse adresse la problématique de la place des plateformes ESM dans les entreprises d’aujourd’hui. Elle examine l’usage réel de ces plateformes en offrant une analyse quantitative des réseaux sociaux, établie à partir de l’usage actuel de ces plateformes. En s’appuyant sur un modèle de recherche conçu pour caractériser l’activité, la thèse applique des tests d’hypothèse qui permettent de comparer l’usage prévu de ces plateformes à leur usage réel, et ainsi de mesurer le succès du déploiement de ces plateformes. De plus, cette thèse étudie, à travers une approche déductive et expérimentale, la capacité des plateformes ESM à remplacer l’usage des outils existants dans les environnements de travail. Ces plateformes fonctionnent aujourd’hui plutôt en tandem avec d’autres outils tels que la messagerie électronique. Cette thèse propose ainsi d’améliorer la messagerie par une fonctionnalité de tagging social afin que l’utilisateur puisse bénéficier de son réseau social sous-jacent. Ce service de tagging est ensuite testé et validé via un prototype. Pour conclure, cette thèse propose des scenarios pour les futurs systèmes sociaux, englobant la totalité des outils de l’environnement de travail au sein des entreprisesToday’s organizations are increasingly promoting a shift of employees’ ways of working towards more agility and flexibility. This shift is empowered by new IT tools commonly known as “Enterprise Social Media” (ESM). Taking mainly the form of integrated platforms, these tools are deployed with the promise of enhancing employees’ communicative activities at the workplace while capitalizing on their social connections. Yet, it remains unclear for companies how their employees benefit from the use of these new tools (i.e., ESM platforms). Managers are unable to evaluate the use of these platforms and thus, tangibly measure the success of their investments. Moreover, introducing ESM platforms to the workplace impact the way the existing tools, such as email, are regarded and used. This leads to the question of whether these new platforms may be substitutes for the use of the existing tools. This thesis tackles the mentioned polemical questions about the place of ESM platforms in today’s enterprises. Carried out jointly with Orange labs, the thesis assesses the role ESM platforms could play in supporting organizations in reaching their objectives and hence sustaining their businesses in an extreme competitive context. It explores the real use of these platforms by offering a quantitative social network analysis and data mining of an established ESM platform currently in use. While relying on a proposed research model that characterizes the activity, the applied hypothesis tests allow determining the correct use of ESM platforms, which in turn indicates the success of their deployments. Moreover, the thesis argues through a reasoning approach that the ESM platforms are not capable of substituting the use of existing workplace tools. Instead, they work in tandem with certain tools such as email. Based on the latter argument, the email tagging service is introduced as an example of how existing workplace tools may be enriched with social features to derive increased benefit for the workforce. The thesis finally validates the service through implementation and testing. To conclude, it proposes and discusses scenarios of future social systems that involve the overall set of workplace tools in enterprises
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Nummenpää, S. (Sara). "Trigger warning:the development and popularization of new forms of censorship in social media and microblogging platforms." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201703091327.
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This study examined the development of a form of cooperative censorship as it has presented on the microblogging platform Tumblr, in which language is utilized as an agent of consensual censorship. With the popularization of personal content production and consumption through social media, the use of content warnings as metatags has evolved from content classification into a distinct social action. The nature of cooperative censorship through trigger tags is a dynamic marker of a more complex social phenomenon, and study of its usage offers an insight into a rising social culture and its evolution.
The aim of this study was to describe the form these metatags take, their relationship to the content they mark, and the popularization and evolution of their usage. Analysis of a set of metatags related to sensitive content (emetophobia, arachnophobia, and agoraphobia) and their main variants reveals general tendencies in usage: chronological analysis following the lifetime of each tag shows a marked increase in usage over the course of five years, and qualitative analysis of a select sample of text suggests a tendency of favoring content-specific tagging over topic-specific tagging of triggers. Subsequent corpus analysis of the arachnophobia trigger tag variants, comprised of 41,106 tokens, further supports this tendency.
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Oji, Obiefula Nnadi Elvis. "Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2537.
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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small businesses. Lately several marketing channels have emerged in response to this challenge. These channels have been reported to have positive impact on the bottom line of businesses. This study sought to discover whether social media platforms are deployed within the hospitality sector in the Cape Metropole, Western Cape Province, South Africa, to enhance the growth of restaurants. The study was motivated by the lack of alternative marketing channels using social media platforms, especially in the hospitality industry in the Cape Metropole. Essentially, to achieve this aim, a survey was conducted of SMMEs with employment capacity of not more than 50 employees, specifically within the hospitality sector in the Cape Metropole. A quantitative methodology was applied, using a self-administered questionnaire, distributed to 100 SMMEs in the Cape Metropole. The method of data analysis was purposive. The findings of this research indicate that most of the sampled small businesses used social media platforms. The findings also suggest that SMMEs perceived social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. The findings suggest that most respondents used the platform to inform their clients about a business promotion; for new product marketing; for customer loyalty, and for socialising with clients. It was found that if the highest percentage, used for socialising, was then channelled towards strategic marketing, it would significantly boost small business marketing capabilities. This could fill the gap of sustainable marketing strategies.
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Gonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.
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This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Next, a section describing the different methods used in the study is implemented. The data of this paper is gathered through 13 semistructured interviews based on an operationalization of the different concepts presented in the theoretical framework section. The results are then presented in the empirical investigation section following recurrent identified themes bring by the respondents: The need to fit the norm, to stand out and of control. Then the data is analyzed through the theories and is therefore following the different components of an elaboration of a personal brand including the different items related to employer’s consideration and practices. Then the conclusion is drawing in order to answering the research question as well as providing some acknowledgement and recommendations. This paper has permitted to describe the perception of student towards online personal branding with the perspective of matching employers’ expectations. This perception is a rather incomplete online personal brand, consisting of a normalized image of the self, a tool for a certain self-realization towards a limited audience and a have a certain perception of an overall control of this online personal brand.
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McMullan, Julie Clare. "Deliberate self-harm websites and social media platforms : an exploration of views from users and the voluntary sector." Thesis, Ulster University, 2017. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720882.
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Aim: As a major public health issue deliberate self-harm (DSH) is more common than suicide. Set in such a context the aim of this study was to explore the use of related DSH websites and social media platforms, seeking to gain insight into the perceptions and experiences of those who use such online platforms as well as UK agencies working with those engaged in this behaviour. Theoretical Perspective: The model chosen for this study was Nock and Prinstein’s (2004) ‘The Four Factor Model ofNon-Suicidal Self-Injury’. Method: The study was conducted in three stages. Stage 1: Walker and Avant’s (2005) concept analysis approach was used as a framework to explore the meaning of the concept ‘DSH’. Stage 2: Ten semi-structured interviews were conducted with individuals in mental health voluntary agencies across the UK working with those who DSH. Stage 3: Fifteen interviews were completed with users of DSH websites and social media via face to face, telephone and desktop videoconferencing (typed chat). Findings: The concept analysis resulted in a new definition and understanding of DSH. Stage 2 and 3 interviews identified a significant difference between the knowledge of behaviour websites and social media of those working in voluntary agencies and that of the actual user’s. In addition participants acknowledged the inadequate support available to those over the age of forty. Conclusions: The study has provided an understanding of the motivation individuals have for accessing DSH websites and social media platforms. It has described how such sites support users in a manner which for them is not easily or readily found in the real world. The conclusions recommend improved training for health professional staff, for features to be included on DSH websites/social media appropriate for those aged 40 years plus and for the users themselves to be involved in the development of such sites.
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Andersson, Anna. "Understanding the 'mess' in text messages : An analysis of humorous text message exchanges shared in social media platforms." Thesis, Karlstads universitet, Institutionen för språk, litteratur och interkultur, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-40203.
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The concept 'mess-understanding' has circulated in online media and is so prevalent that it is now included in the Urban Dictionary. The folk concept of mess-understandings is a pun for misunderstandings arising in an online media context. Posting one's own or others' miscommunication and/or typographical errors has grown to be a popular way of sharing humor via cross-platform sharing on the Internet. The aim of this paper is to analyze short message service (SMS) dialogues shared in social media, with a special emphasis on those with the highest degree of 'shareability' and/or popularity. The study specifically focuses on understanding linguistic and communicative reasons behind these dialogues being treated as humorous by users. As such, the study aims to shed light upon current cultural conceptions of communication and humor. Data was collected from the photo sharing website Pinterest from users who had posted or reposted 'screen shots' from their own or others' SMS conversations. In order to collect as much valuable data as possible, a manual search strategy was developed with three different word strings which resulted in a corpus of 160 dialogues. Content analysis of the data revealed certain recurrent humor themes, such as allusions to sexual conduct or bodily functions, generation gaps, technology difficulties, and lexical ambiguity.Begreppet ‘mess-förstånd’ har på senare tid cirkulerat på Internet och är nu så allmänt förekommande att det är inkluderat i Urban Dictionary. Mess-förstånd är en ordvits för missförstånd som förekommer på Internet. Att lägga upp sina egna eller andras misslyckade konversationer och/eller typografiska fel har utvecklats till ett populärt sätt att dela humor via olika plattformar på Internet. Syftet med den här uppsatsen är att analysera vilka lingvistiska mönster av SMS-missförstånd som finns, med speciell betoning på sådana som har den högsta graden av ‘delbarhet’ och/eller popularitet och vad det säger oss om rådande föreställningar om kommunikation och humor. Det empiriska materialet insamlades från fotodelningshemsidan Pinterest från användare som hade lagt upp eller återbrukat ‘skärmavbilder’ från sina egna eller andras SMS-konversationer. För att samla in så mycket värdefull data som möjligt användes en manuell sökstrategi med tre olika ordsträngar som resulterade i en korpus med 160 dialoger. Analyser av dialogerna visade på återkommande humorteman, exempelvis anspelningar på sexualitet eller kroppsliga funktioner, generationsklyftor, teknologiska svårigheter och lexikala tvetydligheter.
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Ignatiew, Nicolas. "Music radio stations from the “On Air” to the Online : Identifying media logics in the content and formats of Radio FIP on its digital platforms." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325169.
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Internet and digital media have profoundly reorganised the radio landscape by giving birth to new formats and patterns of radio listening. Today, traditional radio actors systematically use online platforms to diffuse their programs and communicate with their audience. This master thesis offers a case study and examines how Radio FIP, a French music station of public service, uses its digital devices to diffuse its program and produce content online. On the basis of existing researches on radio and radio diffusion online, and with the help of the concepts of format, media logics and hybrid media system, the author of this paper defines two logics of traditional radio and radio online used as reference in order to analysis the influence of media logics on the station’s material and formats online. Observation of Radio FIP’s website and social media pages on Facebook and Twitter showed a clear influence of radio online logics in the visual and informative extra content, the additional audio offers through online webradio streams, the promotion of non linear and asynchronous formats of radio listening’s and the incorporation of networked media frames. At the same time, logics of traditional radio prove to be also very significant with the pre-eminence and promotion of the station’s on air broadcast on digital devices and the reproduction of traditional radio patterns of temporality, music prescription and vertical communication on social media platforms. The coexistence of the two logics in Radio FIP online platforms characterises the station’s digital apparatus as a hybrid media space, and opens up new research trails for better understanding what influence the content formats of radio stations diffusing online.
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Surribas, Judit, and Marc Orozco. "How do companies communicate sustainability through Online Platforms? : A multiple case study of three companies that perform sustainably." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48832.
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Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions. Problem: we have noticed that companies create different content depending on which social media are they communicating. For this reason, we found interesting to look for how companies communicate sustainably. Purpose: the purpose of this thesis is to answer the question about how companies communicate sustainability through social media. Moreover, the thesis aims to contribute to the existing knowledge. Method: To answer this question the researchers conducted a multiple case study of three companies that communicate sustainability through the different 4 online platforms studied (Website, Facebook, Instagram, and Twitter). Results: the main result find by conducting the research is in how companies place the product in order to communicate sustainability, as some of them place it as a protagonist and some others do not.
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Mashegede, Charity, Radwan Muram Shafik, and Mariam Bilal. "Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39957.
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Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. Consumers purchase brands and construct their identities through brands that represent positive benefits (Lee et al., 2009a) and avoid brands that add undesired meaning to their lives. Purpose: Social media platforms facilitate the exchange of information among users, and companies use social media platforms as part of their marketing strategy to communicate their brand personality, engage consumers and build long term relationships with them (Ramadan, 2017), yet consumers are deliberately avoiding social media platforms. Five reasons for brand avoidance have so far been identified, but brand avoidance literature has not yet explored a specific social media platform. Leading social media platforms like Facebook are frequently used by consumers to generate content and to engage in social interaction. Consumers’ intention to use Facebook is demonstrated by regular visits to the platform and the time spent on the platform. However, some consumers express dissatisfaction with Facebook and deliberately choose to avoid Facebook. Hence, the purpose of this research is to look into the role of Facebook as an online service provider and explore the reasons behind the decisions to abandon Facebook. Method: The interpretivist paradigm is adopted since brand avoidance in this case concerns the negative relationship between consumers and brands within a social context. Due to the limited literature in brand avoidance this thesis employs an exploratory research design together with a qualitative and abductive approach. In the data collection method, the snowballing sampling technique is used, and this resulted in a sample that includes respondents from diverse geographical backgrounds. The abductive approach is used in coding, analysing and developing the extended brand avoidance model from the 15 semi-structured interviews that were conducted. Conclusion: The findings of this study show that several social media factors can lead to brand avoidance within the social media context. This resulted in an extended brand avoidance model that excludes advertising since Facebook does not advertise. In place of advertising, a new category named social media specific factors is developed. The five components identified were privacy, security, confidentiality, information overload and social overload. The revised framework not only provides insights in the management of brand avoidance, but also adds knowledge into the growing field of brands avoidance for academics and marketing managers by providing new information of an underexplored domain of brand avoidance within the field of social media service.
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Bern, Charlotte, and Linda Liljeström. "“Request to speak, button” : Accessibility for visually impaired VoiceOver users on social live audio chat platforms." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105457.
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Social media has become an inevitable part of everyday life. With the focus to a large extent being on image and video sharing, accessibility for the visually impaired is not always granted. However, new types of social platforms with live audio chats at their core have shown potential to stand out as particularly inclusive of visually impaired users. Taking a standpoint in the Technology-to-Performance Chain model, the study aimed to create a better understanding of the subjective user experience of visually impaired users of social live audio chat platforms by identifying what influences accessibility, especially when it comes to taking part of and creating audio content. The topic was approached in the form of a case study. Qualitative data collection was conducted with a combination of observations and product assessment, expert interviews a well as user interviews. The aim was to create a better understanding of the subjective user experience of visually impaired users. The results suggest audio-based platforms have the potential to fit the visually impaired users well. A limited scope of the platform, having voice-based communication at the core and a limited number of visual elements all influence accessibility. A sufficient amount of adjustable VoiceOver adds to the accessibility of the platform. Furthermore, the results indicate being aware of user behaviour and the inaccessibility it might lead to is of importance. Concludingly, applying a UX perspective is deemed as of importance as the results indicate it often is the intangible, subjective user perspective which can highlight what influences accessibility.
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Gebremikael, Fesseha. "An Investigation of the Impact of Social Media Platforms on Supply Chain Performance through Competitive Intelligence using AHP Model." Diss., North Dakota State University, 2018. https://hdl.handle.net/10365/28078.
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This study investigates the use of social media platforms (SMPs) for acquiring supply chain intelligence (SCI) to improve supply chain performance. Given the growth of social media use, there is an urgency for increased understanding of the effectiveness of emerging SMPs. In today's competitive global environment, supply chain managers need to have a precise understanding about the SMPs that have become one of the premier sources of gaining SCI and in turn foster supply chain performance. Organizations need a methodology for selecting SMPs to remain proactive ahead of their competitors. The evolution of SMPs has caused a paradigm shift in how organizations obtain SCI to increase their revenues, profitability and reputation. The aim of this study is to apply a multi-criteria analysis using the analytic hierarchy process (AHP) to select SMPs. Stage 1 represents the primary goal, the decision maker wishes to gain in executing SMPs; Stage 2 consists of decision criteria; Stage 3 is composed of sub-criteria; and finally Stage 4 represents the SMP alternatives reported in the organizational hierarchy structure. The objective of this model is to rank the SMPs. The model includes key supply chain performance factors in the organization. The hierarchical models are used to breakdown the complex notion of supply chain performance into its constituent parts. The second phase of the hierarchical model consists of the performance indicators of which supply chain performance is composed. Hence, the modeled value is the supply chain performance in the organization. Our results indicate that the top three supply chain performance indicators are quality, assurance of supply and delivery. Meanwhile the top three types of supply chain intelligence are logistics intelligence, product/process intelligence and supply chain visibility intelligence. The top three SMP alternatives are, LinkedIn, Facebook and Twitter.
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Nwabueze, Christian, Adekunle Oke, Michelle McNabb, Fenose Osedeme, Joshua Yang, Hadii Mamudu, and David Wood. "The Influence of Social Media Platforms on the Use of E-Cigarettes Among School-Going Youths in Rural Appalachia." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/7676.
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Background: Electronic nicotine products (ENPs) such as e-cigarettes have emerged as the most commonly used tobacco products among middle and high school students in the United States (U.S.). In 2019, almost 1 in 10 and 1 in 4 middle and high school students used e-cigarettes, respectively. Although familial relations and access to ENPs continue to play a major role in the uptake of e-cigarettes among adolescents, little is known about the role of social media in this phenomenon. Therefore, this study aimed to assess the role of social media in the uptake of e-cigarettes among students in Appalachian Tennessee.
Methods: In March 2019, data involving high school students in an Appalachian Regional Commission (ARC)-designated distressed county in Appalachian Tennessee were collected (N=399). We ascertained the study’s outcomes (current e-cigarette use), the exposure (use of social media and the type of social media used to discuss e-cigarette) and covariates using validated questions. Descriptive statistics, bi-variate and multi-variable analyses were performed. The Odds Ratios (ORs), confidence intervals (CI), and the significance level (p ≤ 0.05) have been reported.
Results: About 15.5% of the population were current e-cigarette users, with 9.8% of them ever discussed electronic cigarettes/JUUL on social media, more commonly with snap-chat (8.33%) and Instagram (4.31%). Use of social media (OR = 0.56, CI = 0.37 - 0.83, p = 0.0042) and type of social media used (OR = 0.80, CI = 0.65 - 0.99, p =0.0375) were significantly associated with decreased number of days of e-cigarette use in the last 30 days, after controlling for the covariates.
Conclusion: The use of social media was associated with current e-cigarettes users. As such, there is need for more in-depth examination of social media contents as it relates to ENPs, to understand the mechanism of reduced ENP use among school-going youths in rural Appalachia.
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He, Xia. "High reputation companies' social media performance in the context of Chinese digital market: based on Sina Weibo and WeChat platforms." Doctoral thesis, Universitat Pompeu Fabra, 2017. http://hdl.handle.net/10803/458524.
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This research aims to explore and evaluate thirty Chinese and thirty Occidental high reputation companies’ social media performance on two most popular Chinese social media platforms: Sina Weibo and WeChat. A synthetic methodological procedure has been formulated and adopted in two case studies by incorporating KPIs, information architecture, content analysis and statistical method. A systematic measurement and classification framework has been established in three stages: initial two dimensional analyses (the level of activity and the level of interaction); synthetic cluster analysis (12 groups); the induction of five models. Ultimately, Xiaomi and McDonald’s were identified as the most successful representatives among all sixty companies on both platforms and the key factor for their success was excavated as creating users’ benefit-oriented content. Moreover, the worst ones and the normal ones were also identified. Meanwhile, the research results have demonstrated a series of similarities and differences in line with geography attributes and industries.El objetivo de esta investigación es explorar y evaluar el impacto de la estrategia comunicativa en medios sociales de trenta empresas chinas y trenta empresas occidentales de reconocida reputación. Concretamente, el análisis se ha realizado en dos de las plataformas sociales chinas más conocidas: Sina Weibo y WeChat. Ambas plataformas se analizan como “casos de estudio”, aplicando diferentes procedimientos metodológicos: uso de plantillas KPIs, análisis de la arquitectura de la información, análisis de contenido, y métodos estadísticos. La tesis establece un marco sistemático de medición y clasificación en tres etapas: dos análisis dimensionales valorando los niveles de actividad y interacción; técnicas de agrupamientos; e identificación de modelos comunicativos corporativos. Se ha constatado que Xiaomi y McDonald’s son las empresas más exitosas de las sesenta analizadas en las dos plataformas. Su éxito se debe principalmente a su contenido, orientado a proporcionar beneficios a sus usuarios. Adicionalmente, los resultados demuestran la existencia de un conjunto de similitudes y diferencias determinadas por la zona geográfica y el sector industrial de las empresas.
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Abou, Osman Andrei, and Amela Gerzic. "Content creation activities related to content marketing through social media. : A qualitative study in a B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67310.
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Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing. Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media. Research Question: How do companies handle content creation for content marketing through social media? Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context. Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.
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Nchotindoh, Lewis, and Fahd Zaffar. "Enterprise 2.0 : Knowledge-sharing and collaboration through emergent social software platforms (ESSP) - The case of IBM." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15637.
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Intellectual capital is the single most important asset owned by any organization. Business continuity and the long term sustainability of every business organization depends partly on how well accumulated organizational knowledge is passed on from generation to generation. Knowledge is hard to capture due to its implicit nature and even harder to manage, thus the deployment of numerous knowledge management systems by organizations in recent times. Knowledge sharing among employees within organizations can sometimes be very problem-atic. These problems stem from issues pertaining to power, secrecy, individualism, time, ignorance and technological issues among others. This paper seeks to investigate how web 2.0 technologies are being used to overcome these problems and facilitate knowledge sharing as well as collaboration. Web 2.0 has been described as the new web which focuses on the use of platforms. Platforms are digital environments in which contributions and interactions are globally visible. The new web technologies which are based on platforms are referred to as emergent social software platforms (ESSP‘s). The use of these web 2.0 technologies (ESSP‘s) within a business enterprise for the achievement of business goals is known as enterprise 2.0 (E2.0). Central to this research is the knowledge sharing cycle model, which has three main stages; internalization, externalization, and objectification. Internalization occurs when individuals acquire or learn from the organization. Externalization is achieved when individual implicit knowledge is made explicit. Objectification is making new knowledge globally accepted. This cycle has been adapted to illustrate the role played by ESSP‘s in facilitating knowledge sharing. A case study of IBM Corporation is used to arrive at the findings which are used to adapt the model. IBM Corporations extensively deploys E2.0. The company uses one central Social networking platform called IBM connections, which incorporates several ESSP‘s. There are seven services on IBM connections which include profiles, Activities, wikis, blogs, bookmarks, Files, and communities. Employing the interview technique, observations and the use of secondary data, the research questions are answered. The findings indicate that ESSP‘s can be used to support knowledge sharing practices and also helps to convert knowledge into its different forms (explicit and implicit). Blogs, wikis, and communities support internaliza-tion and externalization. The process of objectification is supported by wikis. Findings also indicate that the services within IBM connections platform support mass collaboration and foster strong ties among employees. In an objective manner, the paper points out some of the negative consequences of E2.0. Major issues uncovered through the case study include, sensi-tive data, undefined way of working with ESSP‘s, privacy, abuse of use, and lack of interest.
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Khan, Reem. "An investigation of relationship between Professional fitness trainers and usage of social platforms; Facebook, Instagram, Twitter and YouTube." Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-419987.
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This study aims to investigate how professional fitness trainers use four different social platforms; Facebook, Instagram, Twitter and YouTube professionally and what type of content they create. It also explores the specific aspects of each social platform in terms of features or general perception that affect how professional fitness trainers experience them and use them in their professional practice. The qualitative study revealed that professional fitness trainers use all social platforms professionally; to build and sustain their social media community, to educate themselves with fitness knowledge, to make social connections and to advertise themselves as expert fitness trainers. The qualitative study also revealed the unique features of each social platform and how professional fitness trainers engage with same activities differently from one platform to another. The findings support the use of social platforms for fitness purpose professionally and can also inform the design of technology that uses social media to help people stay fit and share fitness information.
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Burkey, Brant. "The Future of Remembering: How Multimodal Platforms and Social Media Are Repurposing Our Digitally Shared Pasts in Cultural Heritage and Collective Memory Practices." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18378.
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While most media-memory research focuses on particular cultural repository sites, memorials, traumatic events, media channels, or commemorative practices as objects of study to understand the construction of collective memory, this dissertation suggests it is our activity, participation, and interaction with digital content through multimodal platforms and social media applications that demonstrate how communities articulate shared memory in the new media landscape.
This study examines the discursive interpretations of cultural heritage practitioners and participations from the Getty Research Institute, the Prelinger Archive and Library, and the Willamette Heritage Center to better understand how multimodal platforms are being used, how this use is changing the roles of the heritage practitioners and participants in the construction of meaning, and what types of multimodal memory practices are emerging. This research also underscores a reassessment of what constitutes heritage artifacts, authenticity, curatorial authority, and multimodal participation in digital cultural heritage.
My methodological approach for this research takes a multilateral form of data collection, including in-depth interviewing, participant observations, and thematic analysis, informed by the theoretical frameworks of collective memory, remediation, and gatekeeping and unified by the social theories of art practice, social constructionism, symbolic interactionism, and actor-network theory.
My primary recommendation from this research is that our digital practices of contributing, appropriating, repurposing, and sharing digital content represent new forms of memory practice in a multimodal context. I propose that these multimodal memory practices of interacting with digital content using different devices across different networks coalesce into platformed communities of memory, where communities are shaped and collective memory is shared by our interaction through social networks. I suggest that we need to think of social media output and metadata as being new forms of cultural heritage artifacts and legitimate social records. I also contend that metadata analysis presents new considerations and opportunities for studying the memory of digital content and institutional memory.
It is my hope that these conclusions clarify our contemporary memory practices in the digital era so that we can better understand whose voices will be most prominent in the future articulation of how we remember the past.
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Nadrowski, Karin, Daniel Seifarth, Sophia Ratcliffe, Christian Wirth, and Lutz Maicher. "Identifiers in e-Science platforms for the ecological sciences." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101319.
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In the emerging Web of Data, publishing stable and unique identifiers promises great potential in using the web as common platform to discover and enrich data in the ecologic sciences. With our collaborative e-Science platform “BEFdata”, we generated and published unique identifiers for the data repository of the Biodiversity – Ecosystem Functioning Research Unit of the German Research Foundation (BEF-China; DFG: FOR 891). We linked part of the identifiers to two external data providers, thus creating a virtual common platform including several ecological repositories. We used the Global Biodiversity Facility (GBIF) as well the International Plant Name Index (IPNI) to enrich the data from our own field observations. We conclude in discussing other potential providers for identifiers for the ecological research domain. We demonstrate the ease of making use of existing decentralized and unsupervised identifiers for a data repository, which opens new avenues to collaborative data discovery for learning, teaching, and research in ecology.