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Dissertations / Theses on the topic 'Social Media Platforms'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Hu, Jerine, and Jerine Hu. "Sentiment Analysis on Social Media Platforms." Thesis, The University of Arizona, 2017. http://hdl.handle.net/10150/625009.

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Sentiment analysis is emerging as a tool that businesses can use to monitor public opinion about their brand. Social media sites such as Twitter provide rich, varying sources of sentiment data to analyze. If social network users conform to sentiments they are exposed to, then businesses can manipulate sentiment on social media to their advantage. In my thesis, I present the codes I developed using Python and Tweepy to gather tweets about the trending topic Standing Rock, explain how sentiment analysis was performed on this data using Semantria, and demonstrate how visualization of sentiment an

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Charoenpanich, Akarapat. "Information of social media platforms : the case of Last.fm." Thesis, London School of Economics and Political Science (University of London), 2017. http://etheses.lse.ac.uk/3821/.

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Social media has become a global phenomenon. Currently, there are 2 billion active users on Facebook. However, much of the research on social media is about the consumption side of social media rather than the production or operational aspects of social media. Although research on the production side is still relatively small, it is growing, indicating that it is a fruitful area to study. This thesis attempts to contribute to this area of research to unravel the inner operations of social media with one key research question: How does social media platform organize information? The theory of d

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Tuomisto, Tino, Adrian Ringström, and Aleksi Vekki. "Is your privacy private on mobile social media platforms?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96089.

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Purpose: The purpose of this paper is to explain the effect of trust, knowledge, and control on privacy concerns on mobile social media platforms. Methodology: This paper used a quantitative research approach with a Cross Sectional Research Design, in form of a survey, to collect a number of 76 responses. The sample consisted primarily of swedish respondents in the ages of 18-25 with high school education living in a household earning below 19 999 SEK. Findings: Our study found significant negative relationships between trust and privacy concerns and knowledge and privacy concerns. This furthe

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Fahed, Nour. "The Dilemmal Socialization on Social Media Platforms : A Qualitative Study on the Experience of Online Socialization and the Infrastructure of Social Media Platforms." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46523.

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Social media effects may affect self-perception and the way media users live their offline lives. The purpose of this essay was to examine the phenomenon of social media saturation in order to understand the possible risks to the development of human identity during the adolescent period. Hence, these risks may be generated by being exposed to social comparison, cyberbullying, self-validation, and self-perception in a sensitive age when self-image is still fragile and being formed. The purpose of this essay is to examine the psychological tendencies of human beings while interacting with their

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Morani, Marina. "'New Italians' and digital media : an examination of intercultural media platforms." Thesis, Cardiff University, 2017. http://orca.cf.ac.uk/104335/.

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This thesis presents a critical investigation of ‘intercultural digital media’ in Italy from 2000 to 2016. In this, it focuses on the diverse digital media platforms (largely web-portals and collective blogs) that have offered alternatives to mainstream media discourses of immigration and cultural diversity in Italy, and which have involved people of immigrant background as media producers. Through a focused, in-depth study of website content mainly published in 2014, including mission statements, thematic structures and discursive strategies, as well as the contextual and organisational struc

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Bushey, Jessica. "The archival trustworthiness of digital photographs in social media platforms." Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/57606.

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No longer objects held in the hand, photographs are streams of bits, shared instantaneously across screens. From selfies to war reportage, the widespread use of smartphones for taking digital photographs and transmitting them to social media platforms is introducing new social practices, technological processes and legal contexts for record-making and recordkeeping, which impact the trustworthiness of digital photographs. This dissertation investigates current information practices by individuals for creating, managing, sharing and storing digital photographs. The research focuses on the facto

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Shanahan, Nicola Jane. "Self-harm : images and text posted on social media platforms." Thesis, University of Leeds, 2017. http://etheses.whiterose.ac.uk/18841/.

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Self-harm is a global public health challenge and the UK has one of the highest rates of self-harm across Europe. There is evidence to suggest that a large number of people are representing their self-harm online. Research on self-harm and the internet is an emerging field of inquiry which so far has focussed on whether social media use for self-harm is helpful or harmful. The aims of this research were to explore images tagged as self-harm on three social media platforms to identify what was being posted, to explore the meaning of images in relation to what they say about reasons for self-har

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Dicke, Philipp, and Svetlana Lesidrenska. "Social-media platforms and its effect on digital marketing activities." Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28458.

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Похилько, Світлана Василівна, Светлана Васильевна Похилько, Svitlana Vasylivna Pokhylko, and A. Eremenko. "Using social media platforms to create and develop business projects." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81045.

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Матеріал присвячений використанню соціальних медіа платформ для розвитку бізнес-проектів, оскільки соціальні мережі є фундаментальною складовою сучасного життя.<br>Материал посвящен использованию социальных сетей для развития бизнес-проектов, поскольку социальные сети являются фундаментальной составляющей современной жизни.<br>The material is devoted to using social media platforms for development business projects as Social networks are a fundamental component of contemporary life.

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Niu, Jing. "An investigation of marketing communication facilitated by social media platforms." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2023. http://www.theses.fr/2023EHEC0009.

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Cette thèse se penche principalement sur ce qui motive les interactions des utilisateurs de médias sociaux (les antécédents), ce qui détermine les modèles d'activités de différents utilisateurs (le contenu), ce qui influence l'efficacité des activités des médias sociaux (la mise en oeuvre), et ce qui détermine les résultats de ces activités (les conséquences)<br>This thesis predominantly delves into what motivates social media users' interactions (the antecedents), what determines patterns of different users' activities (the content), what influences the effectiveness of social media activitie

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Edenkrantz, Reuben, and Edvin Holpers. "The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105086.

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The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. As a consequence, people have to a large extent become digital natives. This has led to firms and brands sensing opportunities within the medium and the utilisation

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Ekebring, Klara, and Mellqvist Catarina. "Luxury Brands’ Storytelling on Social Media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387692.

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Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. Methodology: This thesis performs qualitative research an

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Zhang, Ruiqi. "Parallel Narrative: Short-Video Social Media Platforms’ Influences on Contemporary Narrative." VCU Scholars Compass, 2019. https://scholarscompass.vcu.edu/etd/5935.

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Through the study of Kwai, a popular short-video social media platform in China, this thesis investigates the social issues, media class divides and aesthetics specific to Kwai culture. It further proposes a strategy of artistic practice - parallel narrative - an experiment in video art production and editing techniques that explores new possibilities of narrative in video art. Integrating theoretical research on Post-Internet art and object-oriented ontology, this thesis reveals people’s ability to digest multisource information and shows how mobile technologies and open-source materials cont

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Agbi, Anita. "Social media platforms and travel destination choices among international students in umea." Thesis, Umeå universitet, Institutionen för geografi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160546.

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Social media platforms have the potential to influence destination choice among potential travellers.Before potential travellers embark on a trip, they are faced with decision-making processes on whereto go, what to do, the best time to go, how to get there among other things. These pre-travel planning decisions can be influenced by their expectation of the experiences they will encounter at the destination and based on their perception of the destination. Their perception of destinations isusually informed by information found on social media platforms or passed on by family and friendswho ha

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Bhattacharjee, Abhishek. "Measuring Influence Across Social Media Platforms: Empirical Analysis Using Symbolic Transfer Entropy." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7745.

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Social media platforms are interconnected environments that influence each other. Information from one social media platform spreads to another. This thesis proposes a platform-independent framework to analyze information transfer across social media platforms. This thesis uses Symbolic Transfer Entropy and Statistical Significance Test to measure influence and optimize the time window of influence between different platforms. To validate the framework, the thesis analyses the temporal activity dynamics and the information transfer across three different platforms, Reddit, Twitter and GitHub.

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Falkenberg, Adam, and Christian Esselin. "The Leaky Bucket : Managing user retention on social platforms." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173050.

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Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. It is easy to forget that acquiring users is only half the battle, users that do not return is of little use. Thus, there is demand for research on how to retain users on social platforms, which is something that are of interest of both developing and established social platforms.

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Nordlund, Nelli, and Shayan Karimi. "The 4P theory's role in a company's social media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-396018.

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This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. social media has appeared through the era of digitalization which has become a tremendous phenomenon in a company’s marketing strategies. Therefore, there is a high competition among companies in order to attract customers through their social media platforms such as Facebook, Instagram, Twitter. In this thesis it is investigated of how co

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Silva, Catarina Duarte Ferreira da. "Planeamento em social media : elaboração de um plano de social media marketing para a empresa The Bakery Crossfit." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/11626.

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Mestrado em Marketing<br>O objectivo deste Trabalho de Projecto foi construir um Plano de Social Media Marketing para a The Bakery CrossFit, sendo hoje em dia uma peça fundamental no Marketing de qualquer organização que deseje uma presença online integrada.<br>This Project work intends to prepare a Plan Social Media Marketing for the company The Bakery CrossFit, a key issue in Marketing to any organization wanting an integrated online presence. The CrossFit is a fitness sport practiced in gyms, based on functional and diversified movements executed at a relatively high intensity, without the

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Bahiya, Ahmed. "Gender performance and social media platforms : identity presentation among Facebook users in Iraq." Thesis, De Montfort University, 2018. http://hdl.handle.net/2086/17442.

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This thesis investigates individual Iraqis' performance and use of social network sites, and particularly the Facebook platform to determine the potential challenges and opportunities that this offers when they construct their online identities and use social media in their daily interactions. The study mainly investigates the issues of negotiating and presenting identity in online environments and the variations that occur in the participants' enactment of the self-online compared to the offline self. The study aims to contribute to the current knowledge of identity presentation by focusing o

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Demetriou, Georgia. "Organisational social media platforms : exploring user participation behaviours in software and technology firms." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/organisational-social-media-platforms-exploring-user-participation-behaviours-in-software-and-technology-firms(3f8d3ca5-d248-4467-8eb2-97da4888ee48).html.

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The aim of this research was to explore the user participation behaviours in the emerging structure of organisational social media platforms; a term coined and defined in this thesis. This emerging community structure originates from technical discussion forums and knowledge repository systems, and appears to be concerned with solving user problems, generating professional and technical content, and facilitating interaction in the external organisational domain. This research has explored three such platforms in the software and technology sector; namely, the SAP Community Network, the Oracle

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Åstrand, Adam, and Naimul Abd. "What corporate social media content leads to higher consumer response : A study of local brands in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53432.

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Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. Purpose: This research aims to understand what type of corporate social media content generates the most consumer response. Methodology: This study employs content analysis of recent social me

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Teoh, Josephine, and Emma Wester. "Social networking platforms – A new era for job seekers." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10453.

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Social networking platforms have grown to become the most popular websites on the Internet,and are the most widely used tool for job seeking nowadays. In this study the researchersinvestigate the job seekers perspective on what they perceive as the benefits of using socialnetworking platforms when used as a job seeking method. The benefits are how socialnetworking platforms are superior to traditional job seeking methods. The researchers refer totraditional job seeking methods as methods used before the popularization of social media,such as handing in paper resumes to employers and also the I

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Matamoros-Fernandez, Ariadna. "Platformed racism: The Adam Goodes war dance and booing controversy on twitter, YouTube, and Facebook." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/120573/1/Ariadna_Matamoros%20Fernandez_Thesis.pdf.

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This thesis introduced a new way of studying racism on social media. It developed the concept of 'platformed racism' to describe how racism emerges from the design, business models, governance, and cultures of use of digital media platforms. It applied this concept to the controversy around the booing of Indigenous Australian Football League player Adam Goodes, and used the multiplatform issue mapping method to analyse how it played out on Twitter, Facebook, and YouTube. The thesis found that racism is both structural – maintained by the platforms' infrastructure and processes – and ordinary,

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Munro, N. M. "An exploration of the role of social media platforms in the employee recruitment process." Thesis, University of Salford, 2018. http://usir.salford.ac.uk/48015/.

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If the explosion of professional and social networking media has radically changed the way in which people interact and communicate with each other both personally and within the workplace (McFarland and Ployhart 2015), what does this mean for the business and practice of HRM and more definitively what is its role in the recruitment process? There has been a relative paucity of empirical research exploring the processes and procedures individuals and their organisations utilise with respect to employing social media in the workplace, and specifically within the recruitment process. This gives

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Quodling, Andrew P. "Social media governance: Platforms in conflict — the strategies of operators and the tactics of users." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127473/2/__qut.edu.au_Documents_StaffHome_StaffGroupH%24_halla_Desktop_Andrew_Quodling_Thesis.pdf.

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This study is a close inspection of three cases of everyday political conflict and the ways these conflicts are negotiated on social media platforms. It examines users' struggles for freedoms of expression, identity, and safety; and reveals that whilst high-profile conflicts are useful for uncovering the machinations of platform governance, they provide a poor foundation for lasting reform. In response users are found to have developed shrewd, tactical opportunities to leverage the systems of social media platforms to supplant, and circumvent, inadequate reforms and agitate for better outcomes

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Mischaniuk, Mykhailo. "Usage of Social Network Platforms for Business Support in the Field of Car Repair Services." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261965.

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The diploma thesis deals with the problem of using social networks in the field of car repair services. The primary aim is to provide the recommendations for businesses in a structured way on how to better utilize these networks to get better competitiveness. This work is divided into three parts. The first theoretical part deals with basic description of networks and their statistics. This part also covers some basic tools that we can use to analyze and maintain social network platforms. The second analytical part deals with competitive analysis in car repair services and gives an overview of

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Petrova, Denitsa. "Public Art 2.0 : developing shared platforms for creativity in public spaces." Thesis, University of Edinburgh, 2016. http://hdl.handle.net/1842/25670.

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This research explores parallels, connections and synergies between public art, artistic practice beyond the gallery context, and Web 2.0, the Internet platform for user‐ generated content, online communication medium and host for web-based communities. I look at the impact, actual and potential, of Web 2.0 on the ways in which public art is made. Through Web 2.0 a different set of criteria and methods can be established in order to re-examine the practice of art. What can public art learn from Web 2.0? What are the possible debates that Web 2.0 can provoke in the field of public art? What nov

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Sjöqvist, Sarah. "Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43889.

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Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. The new behavior occurring on brand communities is what research call customer engagement behavior and goes beyond transactional behavior. However, customer engagement has not been fully researched on different social media platforms. The most researched platform to date is Facebook. And with the rapid growth of social media

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Pesaresi, Andrea. "Italy’s destination image in Scandinavia : Analysis of photographs in tourism catalogues and social media platforms." Thesis, Södertörns högskola, Turismvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45758.

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Means of information have drastically changed during the last decades due to the evolution of technology and the development of social media, which have gained crucial relevance in the tourism industry. As a consequence, efficacy of traditional information sources is being challenged. The aim of this research is to determine, analysing photographs, what destination images of a particular country are projected by both traditional and digital information sources, in order to compare them identifying main similarities and differences in the projected images. For the purpose of this study, the sel

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Choi, Hongkyu. "Detecting Malicious Campaigns in Crowdsourcing Platforms." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/6504.

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Crowdsourcing systems enable new opportunities for requesters with limited funds to accomplish various tasks using human computation. However, the power of human computation is abused by malicious requesters who create malicious campaigns to manipulate information in web systems such as social networking sites, online review sites, and search engines. To mitigate the impact and reach of these malicious campaigns to targeted sites, we propose and evaluate a machine learning based classification approach for detecting malicious campaigns in crowdsourcing platforms as a first line of defense, and

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Alimam, Mayla. "The place of enterprise social media platforms in today’s enterprises : evaluation of usage and impact on workplace tools." Thesis, Evry, Institut national des télécommunications, 2017. http://www.theses.fr/2017TELE0007/document.

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De plus en plus, les entreprises incitent aujourd’hui leurs employés à adopter des modes de travail agiles et flexibles. Cette transformation est outillée par de nouvelles plateformes informatiques intitulées "plateformes de média sociaux d’entreprise" (de l’anglais "Enterprise Social Media platforms – ESM platforms"). Ces plateformes portent la promesse d’améliorer la communication des employés dans leur environnement de travail tout en outillant leurs liens sociaux. Néanmoins, le bénéfice de l’usage de ces plateformes par leurs employés demeure vague et peu mesurable pour les entreprises, do

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Postnikova, Alena, and Mathilda Nilsson. "Stop being so informative! : A quantitative study on social media content and consumer engagement." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85310.

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Purpose: Considering previous research on consumers’ social media engagement, content types and social media platforms, the purpose of this research was to explain the relationship between social media content types employed by brands and levels of consumers’ engagement. This since brands nowadays turn more towards branded content rather than advertising and several scholars expressing an urge for explaining an assumed relationship. Method: A deductive, quantitative and cross-sectional study was conducted. Further on, a standardized self-completion questionnaire was distributed to 227 responde

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Alimam, Mayla. "The place of enterprise social media platforms in today’s enterprises : evaluation of usage and impact on workplace tools." Electronic Thesis or Diss., Evry, Institut national des télécommunications, 2017. http://www.theses.fr/2017TELE0007.

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De plus en plus, les entreprises incitent aujourd’hui leurs employés à adopter des modes de travail agiles et flexibles. Cette transformation est outillée par de nouvelles plateformes informatiques intitulées "plateformes de média sociaux d’entreprise" (de l’anglais "Enterprise Social Media platforms – ESM platforms"). Ces plateformes portent la promesse d’améliorer la communication des employés dans leur environnement de travail tout en outillant leurs liens sociaux. Néanmoins, le bénéfice de l’usage de ces plateformes par leurs employés demeure vague et peu mesurable pour les entreprises, do

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Nummenpää, S. (Sara). "Trigger warning:the development and popularization of new forms of censorship in social media and microblogging platforms." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201703091327.

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This study examined the development of a form of cooperative censorship as it has presented on the microblogging platform Tumblr, in which language is utilized as an agent of consensual censorship. With the popularization of personal content production and consumption through social media, the use of content warnings as metatags has evolved from content classification into a distinct social action. The nature of cooperative censorship through trigger tags is a dynamic marker of a more complex social phenomenon, and study of its usage offers an insight into a rising social culture and its evolu

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Oji, Obiefula Nnadi Elvis. "Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2537.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.<br>SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small business

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Gonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.

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This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Ne

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McMullan, Julie Clare. "Deliberate self-harm websites and social media platforms : an exploration of views from users and the voluntary sector." Thesis, Ulster University, 2017. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720882.

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Aim: As a major public health issue deliberate self-harm (DSH) is more common than suicide. Set in such a context the aim of this study was to explore the use of related DSH websites and social media platforms, seeking to gain insight into the perceptions and experiences of those who use such online platforms as well as UK agencies working with those engaged in this behaviour. Theoretical Perspective: The model chosen for this study was Nock and Prinstein’s (2004) ‘The Four Factor Model ofNon-Suicidal Self-Injury’. Method: The study was conducted in three stages. Stage 1: Walker and Avant’s (2

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Andersson, Anna. "Understanding the 'mess' in text messages : An analysis of humorous text message exchanges shared in social media platforms." Thesis, Karlstads universitet, Institutionen för språk, litteratur och interkultur, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-40203.

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The concept 'mess-understanding' has circulated in online media and is so prevalent that it is now included in the Urban Dictionary. The folk concept of mess-understandings is a pun for misunderstandings arising in an online media context. Posting one's own or others' miscommunication and/or typographical errors has grown to be a popular way of sharing humor via cross-platform sharing on the Internet. The aim of this paper is to analyze short message service (SMS) dialogues shared in social media, with a special emphasis on those with the highest degree of 'shareability' and/or popularity. The

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Ignatiew, Nicolas. "Music radio stations from the “On Air” to the Online : Identifying media logics in the content and formats of Radio FIP on its digital platforms." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325169.

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Internet and digital media have profoundly reorganised the radio landscape by giving birth to new formats and patterns of radio listening. Today, traditional radio actors systematically use online platforms to diffuse their programs and communicate with their audience. This master thesis offers a case study and examines how Radio FIP, a French music station of public service, uses its digital devices to diffuse its program and produce content online. On the basis of existing researches on radio and radio diffusion online, and with the help of the concepts of format, media logics and hybrid med

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Surribas, Judit, and Marc Orozco. "How do companies communicate sustainability through Online Platforms? : A multiple case study of three companies that perform sustainably." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48832.

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Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions. Problem: we have noticed that companies create different content depending on which social media are they communicating. For this reason, we found interesting to look for how companies communicate sustainably. Purpose: the purpose of this thesis is to answer the

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Mashegede, Charity, Radwan Muram Shafik, and Mariam Bilal. "Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39957.

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Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. Consumers purchase brands and construct their identities through brands that represent positive benefits (Lee et al., 2009a) and avoid brands that add undesired meaning to their lives. Purpose: Social media platforms facilitate the exchange of information among users, and companies use social media platforms as

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Bern, Charlotte, and Linda Liljeström. "“Request to speak, button” : Accessibility for visually impaired VoiceOver users on social live audio chat platforms." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105457.

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Social media has become an inevitable part of everyday life. With the focus to a large extent being on image and video sharing, accessibility for the visually impaired is not always granted. However, new types of social platforms with live audio chats at their core have shown potential to stand out as particularly inclusive of visually impaired users. Taking a standpoint in the Technology-to-Performance Chain model, the study aimed to create a better understanding of the subjective user experience of visually impaired users of social live audio chat platforms by identifying what influences acc

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Gebremikael, Fesseha. "An Investigation of the Impact of Social Media Platforms on Supply Chain Performance through Competitive Intelligence using AHP Model." Diss., North Dakota State University, 2018. https://hdl.handle.net/10365/28078.

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This study investigates the use of social media platforms (SMPs) for acquiring supply chain intelligence (SCI) to improve supply chain performance. Given the growth of social media use, there is an urgency for increased understanding of the effectiveness of emerging SMPs. In today's competitive global environment, supply chain managers need to have a precise understanding about the SMPs that have become one of the premier sources of gaining SCI and in turn foster supply chain performance. Organizations need a methodology for selecting SMPs to remain proactive ahead of their competitors. The ev

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Nwabueze, Christian, Adekunle Oke, Michelle McNabb, et al. "The Influence of Social Media Platforms on the Use of E-Cigarettes Among School-Going Youths in Rural Appalachia." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/7676.

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Background: Electronic nicotine products (ENPs) such as e-cigarettes have emerged as the most commonly used tobacco products among middle and high school students in the United States (U.S.). In 2019, almost 1 in 10 and 1 in 4 middle and high school students used e-cigarettes, respectively. Although familial relations and access to ENPs continue to play a major role in the uptake of e-cigarettes among adolescents, little is known about the role of social media in this phenomenon. Therefore, this study aimed to assess the role of social media in the uptake of e-cigarettes among students in Appa

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He, Xia. "High reputation companies' social media performance in the context of Chinese digital market: based on Sina Weibo and WeChat platforms." Doctoral thesis, Universitat Pompeu Fabra, 2017. http://hdl.handle.net/10803/458524.

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This research aims to explore and evaluate thirty Chinese and thirty Occidental high reputation companies’ social media performance on two most popular Chinese social media platforms: Sina Weibo and WeChat. A synthetic methodological procedure has been formulated and adopted in two case studies by incorporating KPIs, information architecture, content analysis and statistical method. A systematic measurement and classification framework has been established in three stages: initial two dimensional analyses (the level of activity and the level of interaction); synthetic cluster analysis (12 grou

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Abou, Osman Andrei, and Amela Gerzic. "Content creation activities related to content marketing through social media. : A qualitative study in a B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67310.

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Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the w

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Nchotindoh, Lewis, and Fahd Zaffar. "Enterprise 2.0 : Knowledge-sharing and collaboration through emergent social software platforms (ESSP) - The case of IBM." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15637.

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Intellectual capital is the single most important asset owned by any organization. Business continuity and the long term sustainability of every business organization depends partly on how well accumulated organizational knowledge is passed on from generation to generation. Knowledge is hard to capture due to its implicit nature and even harder to manage, thus the deployment of numerous knowledge management systems by organizations in recent times. Knowledge sharing among employees within organizations can sometimes be very problem-atic. These problems stem from issues pertaining to power, sec

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Khan, Reem. "An investigation of relationship between Professional fitness trainers and usage of social platforms; Facebook, Instagram, Twitter and YouTube." Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-419987.

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This study aims to investigate how professional fitness trainers use four different social platforms; Facebook, Instagram, Twitter and YouTube professionally and what type of content they create. It also explores the specific aspects of each social platform in terms of features or general perception that affect how professional fitness trainers experience them and use them in their professional practice. The qualitative study revealed that professional fitness trainers use all social platforms professionally; to build and sustain their social media community, to educate themselves with fitness

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Burkey, Brant. "The Future of Remembering: How Multimodal Platforms and Social Media Are Repurposing Our Digitally Shared Pasts in Cultural Heritage and Collective Memory Practices." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18378.

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While most media-memory research focuses on particular cultural repository sites, memorials, traumatic events, media channels, or commemorative practices as objects of study to understand the construction of collective memory, this dissertation suggests it is our activity, participation, and interaction with digital content through multimodal platforms and social media applications that demonstrate how communities articulate shared memory in the new media landscape. This study examines the discursive interpretations of cultural heritage practitioners and participations from the Getty Resea

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Nadrowski, Karin, Daniel Seifarth, Sophia Ratcliffe, Christian Wirth, and Lutz Maicher. "Identifiers in e-Science platforms for the ecological sciences." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101319.

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In the emerging Web of Data, publishing stable and unique identifiers promises great potential in using the web as common platform to discover and enrich data in the ecologic sciences. With our collaborative e-Science platform “BEFdata”, we generated and published unique identifiers for the data repository of the Biodiversity – Ecosystem Functioning Research Unit of the German Research Foundation (BEF-China; DFG: FOR 891). We linked part of the identifiers to two external data providers, thus creating a virtual common platform including several ecological repositories. We used the Global Biodi

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