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Journal articles on the topic 'Social Media Platforms'
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Punathambekar, Aswin, and Sriram Mohan. "Social Media Platforms." BioScope: South Asian Screen Studies 12, no. 1-2 (June 2021): 170–73. http://dx.doi.org/10.1177/09749276211026180.
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Kaur, Taranpreet. "Digital Platforms- Social Media Platforms, Knowledge Platforms, Media Sharing Platforms, Service-Oriented Platforms." International Journal for Research in Applied Science and Engineering Technology 11, no. 7 (July 31, 2023): 2031–35. http://dx.doi.org/10.22214/ijraset.2023.54879.
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Izhaan, Mohammed, Ajay Tirkey, S. Kirushika, Akshay Kumar V, Muhammad Faisal, and Dr Srikanth V. "Crafting and Promoting Content through Social Media Platforms." International Journal of Research Publication and Reviews 5, no. 3 (March 2, 2024): 502–6. http://dx.doi.org/10.55248/gengpi.5.0324.0618.
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Wu, Han. "Whether Sports Stars Promote the Commercial Value of Short-video Social Media Platform: A Study of Social Media." Communications in Humanities Research 8, no. 1 (October 31, 2023): 260–69. http://dx.doi.org/10.54254/2753-7064/8/20231076.
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In recent years, social media, especially short-video platforms, can easily catch the publics attention. The medias publicity is essential in promoting sports stars popularity and commercial value. During the rise of short-video social media platforms, their commercial value has caught more and more attention. The combination of sports stars, sports events, and social media makes commercial information highly disseminated. When entertainment stars repeatedly go against their public persona and the Clear Action focuses on the ecological rectification of the entertainment circle, businesses are more cautious in assessing the risks behind the commercial value of celebrity spokesmen. With the increased popularity of sports events, sports stars have come to the front of the marketing stage and become an alternative to entertainment stars. This study analyzes the commercial behaviors of sports stars on short-video platforms. By participating in commercial activities on short video platforms, sports stars will promote the development of the commercial value of short-video social media platforms. Sports stars make videos or live streams on short-video social media platforms, contributing to mutual benefit. Sports stars will develop their social image and make financial gains. For short-video social media platforms, their content structure will be enriched. Businesses will transfer the focus to a short video platform to get enough exposure.
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Yankson, Benjamin. "Social Media Privacy Using EDEE Security Model." International Conference on Cyber Warfare and Security 17, no. 1 (March 2, 2022): 366–74. http://dx.doi.org/10.34190/iccws.17.1.48.
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Social Media platforms have become a significant part of our daily lives and a modern way to connect friends and family, document our lives, and share other great personal information about our lives. These activities leave us vulnerable to privacy and security breach due to lapse security controls necessary to protect users' sensitive data on these platforms. We conducted exploratory privacy and security analysis on paramount social media platforms such as Facebook and Snapchat and determined that current Social Media privacy and security posture insufficient and proposed Social Media platform Security through “Educate,” “Determine,” “Enable,” and “Evaluate” (EDEE) Security model to address the evolving Social Media platform security as a growing concern in Cybersecurity for individual using the platform and companies hosting the platform.
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Zhou, Mi (Jamie), Lijun (Gillian) Lei, Jianling Wang, Weiguo (Patrick) Fan, and Alan G. Wang. "Social Media Adoption and Corporate Disclosure." Journal of Information Systems 29, no. 2 (October 1, 2014): 23–50. http://dx.doi.org/10.2308/isys-50961.
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ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have been decreasing continuously since 2010, even though more than half of the firms are yet to adopt either platform. The results also show that 7.06 percent and 3.45 percent of Facebook and Twitter messages, respectively, are related to corporate disclosures. On average, users respond more quickly to disclosures released on Twitter (13 minutes) than on Facebook (25 minutes), whereas disclosures on Facebook have longer user engagement (427 minutes) than those on Twitter (10 minutes).
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Wu, Haoyang. "Do social media and Other Platforms Require Greater Regulation?" Journal of Education, Humanities and Social Sciences 24 (December 31, 2023): 652–54. http://dx.doi.org/10.54097/p1xy5x37.
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Social media and other platforms play a crucial role in modern society, influencing information dissemination, shaping public opinion, driving economic activities, and affecting political elections. However, with the rise and development of these platforms, a series of issues have emerged, including privacy concerns regarding users' personal information, platform data storage, platform monopolistic behavior, and abuse of media regulation by both the public and the platforms themselves. This paper aims to discuss the role of social media in the development of media from traditional to digital forms, the existing means of regulating social media platforms, and analyze the monopolistic behavior of leading companies in the platform capitalism context and explore the necessary forms of regulation for social media and other platforms.
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Kumar, Vikas, and Pooja Nanda. "Social Media to Social Media Analytics." International Journal of Technoethics 10, no. 2 (July 2019): 57–70. http://dx.doi.org/10.4018/ijt.2019070104.
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With the amplification of social media platforms, the importance of social media analytics has exponentially increased for many brands and organizations across the world. Tracking and analyzing the social media data has been contributing as a success parameter for such organizations, however, the data is being poorly harnessed. Therefore, the ethical implications of social media analytics need to be identified and explored for both the organizations and targeted users of social media data. The present work is an exploratory study to identify the various techno-ethical concerns of social media engagement, as well as social media analytics. The impact of these concerns on the individuals, organizations, and society as a whole are discussed. Ethical engagement for the most common social media platforms has been outlined with a number of specific examples to understand the prominent techno-ethical concerns. Both the individual and organizational perspectives have been taken into account to identify the implications of social media analytics.
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Frey, Tobias, and Thomas N. Friemel. "Social Media Repertoires: Investigating Multifaceted Social Media Use Among Late Adolescents." Journal of Quantitative Description: Digital Media 3 (February 23, 2023): 1–33. http://dx.doi.org/10.51685/jqd.2023.002.
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Social media play a crucial role in adolescents’ everyday lives and impact their well-being, mental health, and risk behavior. Consequently, it is vital to understand the multifaceted social media use of this age group. However, despite the increasing number of platforms affording the curation of communication and audiences, studies to date have predominantly examined single platforms while neglecting sharing behavior and the variety of communication partners. In this article, we thus apply a holistic repertoire perspective that offers essential descriptive insights. We consider active social media users that 1) use multiple communication platforms, 2) apply various communication practices, and 3) curate distinct communication partners. We analyze data from a representative survey among late adolescents (ages 15–19) in Switzerland and explore the use of six social media platforms (i.e., Instagram, Snapchat, TikTok, Pinterest, Twitter, and Facebook). We identify social media repertoires, analyze consumption, sharing, and curation practices, and compare perceived and addressed actors across platforms. The implications for future media use and effects research are discussed.
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Telg, Brandon, Jaron Jones, Ricky Telg, and Becky Raulerson. "Storytelling through Social Media." EDIS 2015, no. 7 (October 9, 2015): 3. http://dx.doi.org/10.32473/edis-wc218-2015.
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You and your organization can use social media to tell your story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use theme effectively. Written by Brandon Telg, Jaron Jones, Ricky Telg, and Becky Raulerson, and published by the UF Department of Agricultural Education and Communication Department, July 2015.
AEC556/WC218: Storytelling through Social Media (ufl.edu)
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Rautela, Sonica. "Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework." International Journal of Interactive Mobile Technologies (iJIM) 15, no. 05 (March 16, 2021): 187. http://dx.doi.org/10.3991/ijim.v15i05.18147.
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<span>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence of a wide variety of web-based platforms and the proliferation of media. Social Media- a Web 2.0 enabled platform has become an integral part of human life. Also, businesses have started actively participating in these platforms as they have found their users spending a substantial amount of time on these platforms. Thus, social media has become a part of digital marketing which involves the use of a wide variety of digital technologies and digital media to connect to the audience. The RACE i.e. the Reach Act Convert Engage digital marketing framework is a popular infographic, introduced to aid marketers to plan and manage the digital marketing related activities in a more organized manner. The present study aims at exploring the usage of social media at the launch or the commercialization phase of new product development. To fulfill this objective the study uses the RACE digital Planning framework. The study also aims at highlighting the most popular alternatives of social media in each category of the RACE Planning framework in the launch phase of NPD.</span>
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Cunningham, Stuart, and David Craig. "Creator Governance in Social Media Entertainment." Social Media + Society 5, no. 4 (October 2019): 205630511988342. http://dx.doi.org/10.1177/2056305119883428.
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This article addresses the platformization of cultural production by offering a creator-centric account of industrial and governance issues in social media entertainment (SME). SME is our term for the emerging industry of native online cultural producers together with the platforms, intermediaries, and fan communities operating interdependently, and disruptively, alongside legacy media industries and across global media cultures. The central concern of the article is that these creators are not recognized as stakeholders in current debates both academic and policy on platform governance. The relationship between the platform behemoths and individual creators may seem grossly disproportionate, but insights from network economics suggest a more supple account of power. The interests of creators are examined in the “top-down” context of the exercise of platform governance and efforts, by platforms and the state, to improve it. Those interests are also canvassed from the “bottom up”—how creators and creator advocacy are organizing and acting collectively to improve prospects for creators in this emerging industry.
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Zhang, Wei, and José-Manuel Pérez-Tornero. "Theorizing platformization from the perspective of the connection between mobile journalism and political participation." Communication & Society 35, no. 3 (June 7, 2022): 173–90. http://dx.doi.org/10.15581/003.35.3.173-190.
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Digital media platforms are used to make social contacts, especially during the COVID-19 pandemic. Journalism also adopts mobile and social platforms into news production and distribution. The usage of digital media platforms in journalistic practices has shown some interlinkage with political participation. Against these backdrops, there is a need for a theoretical framework to analyze the interlinkage and the relevant influence on social activities. This article uses a conceptual approach and theorizes platformization to explicate the rationale behind the interaction between digital platforms, mobile journalism, and political participation. Platformization in this study inspects media as mediated and dynamic platform that values interactivity and data. We also argue that the thesis of platformization derives from mediatization theory, and consists of platform logic and platform architecture. Platform logic is represented by platform functionality, platform automation, mobile mediality, and platform-based sociality. Platformization is structured by the platform architecture in the communication activities. Platform architecture has two senses. Firstly, it has the sense of internal structure, i.e., the engineering structure of software and hardware. Secondly, it contains the sense of external structure, i.e., the platform’s structural position in the platform ecosystem.
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Kumar, A. Manish, and Sumeet Gupta. "Governance of Social Media Platforms: A Literature Review." Pacific Asia Journal of the Association for Information Systems 15 (March 2023): 56–86. http://dx.doi.org/10.17705/1pais.15103.
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Background: The proliferation of misinformation, fake news, and hate speech are some of the significant challenges posed by social media platforms these days. Social Media Platforms have now started influencing our opinions and even decision-making. Our recent past is full of incidents fueled by social media, some of which were not palatable and had a deleterious effect on society. The governance of social media platforms has been a growing concern in recent times. The extant literature talks about the regulation of platforms, but very few studies delve into the governance of social media platforms. This paper synthesizes the existing knowledge and identifies the gaps in social media governance. Method: This study reviews 64 relevant studies on the governance of social media platforms over the last decade. This paper adopts a thematic analysis approach in analyzing the relevant papers and categorizing them into potential themes. Results: This categorizes the relevant studies into what and how to govern. We find that content virality and source identification need to be governed. Governance can be done by social-media platforms, third parties, or a combination. This study also proposes some prominent future research agendas for future researchers. Conclusions: This study specifically focuses on reviewing the studies which deal with the governance of social media platforms. Substantial literature discusses social media and platform governance, but hardly any study comprehensively examines the governance of social media platforms. This paper provides a comprehensive overview of the studies that address social media governance. The discernments drawn from the study will guide future research on the governance of social media platforms.
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Unnava, Vasu, and Ashwin Aravindakshan. "How does consumer engagement evolve when brands post across multiple social media?" Journal of the Academy of Marketing Science 49, no. 5 (May 22, 2021): 864–81. http://dx.doi.org/10.1007/s11747-021-00785-z.
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AbstractBrands allocate their social media advertising across multiple platforms such as Facebook, Twitter, Instagram, and YouTube. Because consumers use multiple social media, brand communications on one platform could generate engagement within the same platform (direct effects) and potentially impact engagement with the brand on the other platforms (spillover effects). Additionally, past engagement with a post on a platform could sustain into the future, thereby improving the longevity of posts (carryover effects). These effects could also vary across platforms. Drawing on recent advertising literature, the authors propose and test differential carryover, spillover, and direct effects within and across social media. The empirical analysis indicates that these effects exist and are significant, supporting the propositions presented. The analysis provides generalizable guidelines to social media marketers on the effectiveness of the various platforms at sustaining a post and at creating direct and spillover effects across other platforms. Finally, the study also exemplifies a resource allocation model for brands to use when allocating their efforts across the various social media platforms to maximize both consumer engagement and the firm’s return on social media investment.
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Pelletier, Mark J., Alexandra Krallman, Frank G. Adams, and Tyler Hancock. "One size doesn’t fit all: a uses and gratifications analysis of social media platforms." Journal of Research in Interactive Marketing 14, no. 2 (June 1, 2020): 269–84. http://dx.doi.org/10.1108/jrim-10-2019-0159.
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Purpose This research study aims to investigate consumer usage motivations for three of the top social media platforms today: Facebook, Twitter and Instagram. Additionally, through understanding various platform distinctions, firms can understand which social media platforms consumers prefer to use to co-create with brands online. Design/methodology/approach An exploratory qualitative study is first conducted to understand consumer motivations for using different social media platforms. The main study tests five hypotheses related to consumer usage intentions and social media co-creation behavior across three social media platforms. A survey is conducted with 1,050 social media users with a comparison of mean responses using multivariate analysis of covariance. Findings Results support significant differences between platforms in terms of use and co-creation behaviors. For informational purposes, consumers gravitate toward Twitter. For social purposes, Twitter and Instagram are preferred. Instagram is the primary platform for entertainment motivation as well as co-creating with brands via social media. Surprisingly, Facebook shows the lowest usage intentions and co-creation despite being the largest platform and network most widely used by marketers. Originality/value To the best of the authors’ knowledge, this is one of the first studies to take a multi-platform approach to understanding consumer social media use and co-creation with brands. The results highlight that marketing academics and practitioners must segment the various social media platforms as each offers unique value propositions to consumers.
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Wang, Junzhang, Diwen Xue, and Karen Shi. "An Ensemble Framework for Spam Detection on Social Media Platforms." International Journal of Machine Learning and Computing 11, no. 1 (January 2021): 77–84. http://dx.doi.org/10.18178/ijmlc.2021.11.1.1017.
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As various review sites grow in popularity and begin to hold more sway in consumer preferences, spam detection has become a burgeoning field of research. While there have been various attempts to resolve the issue of spam on the open web, specifically as it relates to reviews, there does not yet exist an adaptive and robust framework out there today. We attempt to address this issue in a domain-specific manner, choosing to apply it to Yelp.com first. We believe that while certain processes do exist to filter out spam reviews for Yelp, we have a comprehensive framework that can be extended to other applications of spam detection as well. Furthermore, our framework exhibited a robust performance even when trained on small datasets, providing an approach for practitioners to conduct spam detection when the available data is inadequate. To the best of our knowledge, our framework uses the most number of extracted features and models in order to finely tune our results. In this paper, we will show how various sets of online review features add value to the final performance of our proposed framework, as well as how different machine learning models perform regarding detecting spam reviews.
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Jacobsen, Stephanie, and Nora Ganim Barnes. "On Being Social: How Social Identity Impacts Social Commerce for the Millennial Shopper." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 3, no. 4 (2017): 38–45. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.34.1005.
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Millennials are a technologically sophisticated generation, who have the purchasing power to change the face of retailing. A significant proportion of their shopping is done online and they utilize their social networks while engaging in the shopping process- a current area of interest termed “social commerce”. No single group is better positioned to take advantage of social commerce, and yet, it’s possible that Millennials are participating in social networks and online shopping in order to better define their social identities. This study summarizes data from three years of longitudinal research into the use of social media by Millennials on three platforms: Facebook, Twitter and Pinterest. The results show that Millennials prefer to utilize the identity shaping aspects of social media and commerce. We recommend that platforms allow more identity formation in order to increase the likelihood that Millennials not only use the platform, but also make purchases through them.
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Arisanty, Melisa, Gunawan Wiradharma, and Isma Fiani. "Optimizing Social Media Platforms as Information Disemination Media." Jurnal ASPIKOM 5, no. 2 (July 15, 2020): 266. http://dx.doi.org/10.24329/aspikom.v5i2.700.
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As a government agency that plays a central role in regulating the entire state budget and revenue (APBN), the Ministry of Finance needs public support and trust. Therefore, it is necessary to disseminate all government information to the public. One way that can be done is the use of social media as a platform in conveying information to the public. Through research using the constructivist paradigm with a qualitative approach and descriptive content analysis, it is expected to illustrate how the Ministry of Finance optimizes the advantages of each social media platform to disseminate government information to the public. The results of this study are presented in the form of strategies for optimally utilizing social media so that they can be an example for various ministries and other government agencies to support the success of the country's current goal of becoming an Advanced Indonesia.
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Soren, Jack Pritom, MD Fayezur Rahman, and Shohanur Rahman. "Story Book – A Social Media-based Web Application." International Journal of Research and Innovation in Applied Science VIII, no. XII (2023): 38–50. http://dx.doi.org/10.51584/ijrias.2023.81205.
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In this article, the MERN (MongoDB, Express, React, and Node.js) stack is used to create and deploy a social networking platform. The project’s goal was to provide a feature rich platform with tools for users to share text and images, connect with others via friend requests, engage with postings through likes and comments, and flag offensive material. Additionally, the platform provides options for dark and light viewing modes. In addition to highlighting the important features and functionalities developed, the paper gives an overview of the project’s architecture and goes over user registration, profile setup, post authoring, friend request management, and post engagement. The specifics of the implementation, including the difficulties encountered and fixes used, are covered. The platform’s review reveals its effective operation, user involvement, and responsiveness. The study advances the subject of social media platforms by demonstrating how a MERN based solution may be implemented successfully. The results of this study act as a starting point for future developments in social media platform design.
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Gerlitz, Carolin. "What Counts? Reflections on the Multivalence of Social Media Data." Digital Culture & Society 2, no. 2 (December 1, 2016): 19–38. http://dx.doi.org/10.14361/dcs-2016-0203.
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Abstract Social media platforms have been characterised by their programmability, affordances, constraints and stakeholders - the question of value and valuation of platforms, their data and features has, however, received less attention in platform studies. This paper explores the specific socio-technical conditions for valuating platform data and suggests that platforms set up their data to become multivalent, that is to be valuable alongside multiple, possibly conflicting value regimes. Drawing on both platform and valuation studies, it asks how the production, storing and circulation of data, its connection to user action and the various stakeholders of platforms contribute to its valuation. Platform data, the paper suggests, is the outcome of capture systems which allow to collapse action and its capture into pre-structured data forms which remain open to divergent interpretations. Platforms offer such grammars of action both to users and other stakeholders in frontand back-ends, inviting them to produce and engage with its data following heterogeneous orders of worth. Platform data can participate in different valuation regimes at the same time - however, the paper concludes, not all actors can participate in all modes of valuation, as in the end, it is the platform that sets the conditions for participation. The paper offers a conceptual perspective to interrogate what data counts by attending to questions of quantification, its entanglement with valuation and the various technologies and stakeholders involved. It finishes with an empirical experiment to map the various ways in which Instagram data is made to count.
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Teixeira da Silva, Jaime A. "Researchgate Projects: Unregulated Academic Social Media." Social Communication 3, no. 1 (August 28, 2017): 6–13. http://dx.doi.org/10.1515/sc-2017-0001.
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Abstract ResearchGate (RG) is one of the most popular academic social media platforms currently available to scientists. Allowing scientists, researchers and academics (SRAs) to network through the creation of a free account. RG provides a virtually unlimited ability for SRAs to share research, contact each other through an integrated platform and share ideas. In recent times, projects have been increasing in scope and visibility, fortifying the RG network status. This paper examines some of the project-related features at RG and points out, within a wider examination of RG and other SRA-oriented academic social media platforms, the existing benefits and risks. The results of this work will allow SRAs to manage and invest their time in a better way.
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Olutade, Enitan Olumide. "Social media marketing: A new platform that influences Nigerian Generation Y to engage in the actual purchase of fast-moving consumer goods." Journal of Emerging Technologies 1, no. 1 (August 10, 2021): 19–32. http://dx.doi.org/10.57040/jet.v1i1.34.
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The emergence of social media in marketing has transformed the business world and introduced new tasks to manage. Advertisers must live up to these ever-changing consumer desires and preferences. Social media marketing presented ample prospects to explore new groups of consumers underserved, popularly known as Generation Y. The social media marketing platform supports firms in creating a cordial relationship by personalising information for individual Generation Y consumers and influencing these groups of consumers to engage in the actual purchase. The purpose of this study was to establish social media marketing as a new platform that can influence Generation Y to engage in the actual purchase of fast-moving consumers in the Nigerian sample population. This study adopted quantitative research. This study captured 463 Generation Y. The completed data collection scale was through self–administered questionnaires (printed) and used online surveys. The population of this study consists of undergraduates full-time students of the University of Lagos, Nigeria. The study adopted a cross-sectional time horizon. In addition, the study adopted purposive and virtual snowball sampling. Inferential statistics results showed that the platform's convenience could easily influence purchases on social media marketing platforms, engagement on brand Fan-page events, and prior information about a brand. This study recommended that organisations targeting Generation Y be proactive on social media marketing platforms and partner their brand with trending influencers on social media platforms.
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Chen, Mengfei. "Brand Marketing Strategies under Social Media." Advances in Economics, Management and Political Sciences 85, no. 1 (May 28, 2024): 190–95. http://dx.doi.org/10.54254/2754-1169/85/20240875.
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In the digital era, social media has become an essential component of people's everyday lives, serving as a primary platform for information acquisition, interaction, and communication. The consumption patterns of individuals have experienced remarkable transformations, necessitating advancements in standard brand marketing methods in today's world. Brand manufacturers should align with current development trends, leverage social media platforms, implement appropriate marketing strategies, fulfill market expectations, and attain their own objectives. This study utilizes literature research and analysis methods to examine the formal aspects of brand marketing strategies on social media. It also evaluates current successful cases of brand marketing strategies on social media to assist brand manufacturers in maximizing their utilization of social media platforms, enhance brand recognition and influence more effectively, and foster the positive growth of corporate brand marketing.
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Kartik, T. K., and M. Mishra. "Artists on Social Media: an Analysis of Personal Branding Strategies employed by Indian Independent Artists on Social Media Platforms." CARDIOMETRY, no. 23 (August 20, 2022): 509–18. http://dx.doi.org/10.18137/cardiometry.2022.23.509518.
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The main objective of this paper is to understand the different tactics and platforms used by independent artists successfully to promote themselves as a brand and garner attention to their music, building a fan base. The platforms include social media and other platforms and also understand the most favorable platform for promoting oneself as an artist. This paper also deals with the different strategies they use to promote themselves. The first part of the paper includes the evolution of the music industry, the rise of streaming services, and independent artists. The revenue models of famous streaming platforms and how much they earn through streaming. The second part deals with the definition of personal branding, the different subsections involved in branding, and the strategies in general used by independent music artists on different social media platforms. Organizations’ expenditure on online promotional activities is constantly and dynamically increasing in tandem with the increasing level of digital media consumption. Simultaneously, with increasing expenditures on digital promotion, it is clear that the effectiveness of activities carried out in the electronic space in its current form is decreasing. As a result, when promoting products and services has never been more difficult in the new market situation, organizations have begun to seek alternative methods of influencing consumers.
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Alsufyan, Norah Khalid, and Monira Aloud. "The state of social media engagement in Saudi universities." Journal of Applied Research in Higher Education 9, no. 2 (April 10, 2017): 267–303. http://dx.doi.org/10.1108/jarhe-01-2016-0001.
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Purpose The purpose of this paper is to investigate the way that Saudi universities are engaging their audience via social media platforms by means of the five meaningful themes: visibility, branding, authenticity, commitment, and engagement. The study will answer the questions: how do Saudi universities exploit social media platforms to engage their target audience? What are the recommendations for Saudi universities toward maximizing the value of social media engagement? Design/methodology/approach A content analysis approach was used to study all Saudi universities (26 public, 11 private). Facebook, YouTube, LinkedIn and Twitter were the anticipated social media platforms in this study. Findings The results showed that Twitter is the most frequently used platform to communicate with audiences. While visibility in the anticipated social media platforms was high, the engagement was lacking. On the other hand, authenticity and branding in the anticipated social media platforms were medium, while commitment was low except on Twitter. In general, the private universities exceed the public universities in terms of visibility, branding, authenticity, commitment and engagement in the anticipated social media platforms, which indicates their attention on gaining their audience’s satisfaction, a dynamic of trust which will lead to maintaining current relationships or building new ones. Originality/value Since there are few studies in the field regarding social media platforms usage by Saudi universities, this study aims to understand how Saudi universities are utilizing social media platforms to engage their audiences and propose recommendations for how Saudi universities can build value from social media platforms.
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Ourednik, André, Jakub Mlynář, Nico Mutzner, and Hamed Alavi. "Social media platforms are failed cities." Interactions 28, no. 6 (November 2021): 62–66. http://dx.doi.org/10.1145/3488234.
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DeNardis, L., and A. M. Hackl. "Internet governance by social media platforms." Telecommunications Policy 39, no. 9 (October 2015): 761–70. http://dx.doi.org/10.1016/j.telpol.2015.04.003.
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Huang, Jianxiong, Wai Fong Boh, and Kim Huat Goh. "Opinion Biases on Social Media Platforms." Academy of Management Proceedings 2015, no. 1 (January 2015): 12536. http://dx.doi.org/10.5465/ambpp.2015.12536abstract.
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Widmer, R. Jay, Makala K. Arce, Lee A. Aase, and Farris K. Timimi. "Social Media Platforms and Heart Failure." Journal of Cardiac Failure 23, no. 11 (November 2017): 809–12. http://dx.doi.org/10.1016/j.cardfail.2017.07.396.
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Byrnes, Kevin, Aqua Asif, Alex Ng, Sinan Khadhouri, Nikita R. Bhatt, and Veeru Kasivisvanathan. "Crowdsource Funding via Social Media Platforms." Société Internationale d’Urologie Journal 4, no. 2 (March 15, 2023): 127–29. http://dx.doi.org/10.48083/rvjx1845.
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Crowdfunding involves obtaining financial support for a project through public engagement. It is a form of crowdsourcing, where monetary and non-monetary contributions from the public are obtained for a common aim. Crowdfunding is an increasingly popular way of gaining additional monetary support for medical research projects and may act as a supplement to conventional funding. Social media can influence which projects are likely to be successful. Engagement on social media can increase the funding obtained. In this brief communication, we introduce the concept of crowdfunding, give practical applications, and describe the characteristics of successful campaigns.
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Rosário, Albérico Travassos, and Joana Carmo Dias. "Marketing Strategies on Social Media Platforms." International Journal of E-Business Research 19, no. 1 (January 27, 2023): 1–25. http://dx.doi.org/10.4018/ijebr.316969.
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Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of the world's population is present in social media platforms. Social media can help organizations gain insights into markets and improve business intelligence. Social media is a flexible medium that companies can use in marketing strategies and build engagement and develop a communication plan and monitor performance. Marketing strategies in social media is a strategy to communicate brands, services, products, and ideas. Thus, it becomes evident that strategies in social media represent an intangible benefit related to marketing communication objectives. Research on social media strategy is an area of marketing communication, diverse and very fragmented, hindering its development as a promising research area. It is intended to conduct a review of the literature of social media strategies in order to take stock of theoretical and empirical development and identify research themes.
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Benlidayi, I. Coskun. "Proper use of social media platforms." Central Asian Journal of Medical Hypotheses and Ethics 5, no. 3 (September 30, 2024): 232–34. http://dx.doi.org/10.47316/cajmhe.2024.5.3.10.
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Qiu, Yue. "Social Comparison on Social Media Platforms: A media and communication Perspective." SHS Web of Conferences 185 (2024): 03008. http://dx.doi.org/10.1051/shsconf/202418503008.
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Many existing studies of social comparison focus on the psychological component, but the reality of users’ lived experiences is that most users incorporate multiple platforms into their communication practices in order to access the people and networks they desire to influence. This paper delves into the phenomenon of social comparison on social media platforms, examined through the lens of media and communication studies. Particularly emphasized is the role of algorithmic curation and the emergence of social media influencers as modern benchmarks of success and aspiration. This paper endeavors to offer a comprehensive understanding of the intertwined dynamics of technological affordances, socio-cultural catalysts, and psychological impacts in the realm of digital social comparison. Finally, the paper reflects on potential strategies to navigate this complex terrain, aiming to strike a balance between digital engagement and mental well-being. The overarching aim is to foster a digital environment that, while enabling connection and expression, also ensures the psychological well-being of its users.
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Yi, Peiling, and Arkaitz Zubiaga. "Cyberbullying Detection across Social Media Platforms via Platform-Aware Adversarial Encoding." Proceedings of the International AAAI Conference on Web and Social Media 16 (May 31, 2022): 1430–34. http://dx.doi.org/10.1609/icwsm.v16i1.19401.
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Despite the increasing interest in cyberbullying detection, existing efforts have largely been limited to experiments on a single platform and their generalisability across different social media platforms has received less attention. We propose XP-CB, a novel cross-platform framework based on Transformers and adversarial learning. XP-CB can enhance a Transformer leveraging unlabelled data from the source and target platforms to come up with a common representation while preventing platform-specific training. To validate our proposed framework, we experiment on cyberbullying datasets from three different platforms through six cross-platform configurations, showing its effectiveness with both BERT and RoBERTa as the underlying Transformer models.
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Davidson, Brittany I., and Adam N. Joinson. "Shape Shifting Across Social Media." Social Media + Society 7, no. 1 (January 2021): 205630512199063. http://dx.doi.org/10.1177/2056305121990632.
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Individuals change and adapt their behavior according to their social situation (e.g., transitioning from work to home). However, how does this shape shifting of self-presentations and identity translate into various online platforms? This exploratory study utilizes a novel and mixed methodological approach to better understand user behavior across social media platforms. We interviewed 22 participants and employed a repertory grid technique to reveal deeper similarities and differences in behavior across various online platforms. We found that users had a variety of strategies for managing multiple audiences across multiple platforms. Almost all participants actively separated their professional (e.g., LinkedIn) and social (e.g., Facebook or Instagram) oriented platforms typically by self-censorship of posts rather than utilizing audience management tools. Via the repertory grid technique, we revealed a number of more subtle nuances of how participants reflect on how and why they maintain a number of social media identities.
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Bányász, Péter. "Social Media and Terrorism." Academic and Applied Research in Military and Public Management Science 17, no. 3 (December 31, 2018): 47–62. http://dx.doi.org/10.32565/aarms.2018.3.3.
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Today, terrorism is one of the most significant security risks. The spread of infocommunication technologies (ICT) resulted in new types of challenges. Innovation in ICT tools represents new means that terrorists, law enforcement and armed forces have to face. Some of the actions on different platforms of social media can be included here, which can be considered a challenge for all these organizations trying to adapt to them. Today we cannot talk about cyberterrorists and cyberterrorism, nevertheless this does not mean that terrorists would not use the cyberspace or that this platform would not mean a significant threat. This study aims to examine the correlation between social media and terrorism, including psychological operations and intelligence to several other areas.
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Bustillo, Dan. "Transing the “Problem”." Feminist Media Histories 10, no. 4 (2024): 32–52. http://dx.doi.org/10.1525/fmh.2024.10.4.32.
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On social media platforms, micro-celebrities need visibility to build community. Yet, the promise of online community is challenging for creators who contend with media platforms’ corporate policies on the one hand and users’ social biases on the other. Drawing from media studies, trans studies, and Latinx studies, this article follows the work of trans Latinx micro-celebrities as they maintain visibility on social media platforms, despite the phobic constraints of platform corporate policies and social practices. They do so by transing the “problem” ascribed to trans expression—using, for example, one platform to critique antitrans discrimination on another platform or by challenging the norms of legibility for micro-celebrities online.
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Mr. S. Kingsley, Adithya S P, Badrinath Babu, and Harish Vaithilingam A. "AI Simulated Media Detection for Social Media." International Research Journal on Advanced Engineering Hub (IRJAEH) 2, no. 04 (April 22, 2024): 938–43. http://dx.doi.org/10.47392/irjaeh.2024.0131.
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This paper discusses the use of artificial intelligence (AI) for detecting AI-simulated media on social media platforms. AI-generated content, like deepfake videos and synthetic images, poses a significant challenge to content moderation. The paper highlights the methods and technologies such as machine learning and deep learning models involved in identifying such content, emphasizing the importance of dataset quality. The paper offers a holistic view of the multifaceted approach required to address the challenge of AI-simulated media on social media platforms.
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Patchett, Lucy. "Social media power." Optician 267, no. 6895 (March 24, 2023): 12. http://dx.doi.org/10.12968/opti.2023.267.6895.12.
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Alaimo, Cristina, Jannis Kallinikos, and Erika Valderrama. "Platforms as service ecosystems: Lessons from social media." Journal of Information Technology 35, no. 1 (October 21, 2019): 25–48. http://dx.doi.org/10.1177/0268396219881462.
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The growing business expansion of social media platforms is changing their identity and transforming the practices of networking, data and content sharing with which social media have been commonly associated. We empirically investigate these shifts in the context of TripAdvisor and its evolution since its very establishment. We trace the mutations of the platform along three stages we identify as search engine, social media platform and end-to-end service ecosystem. Our findings reveal the underlying patterns of data types, technological functionalities and actor configurations that punctuate the business expansion of TripAdvisor and lead to the formation of its service ecosystem. We contribute to the understanding of the current trajectory in which social media find themselves as well as to the literature on platforms and ecosystems. We point out the importance of services that develop as commercially viable and constantly updatable data bundles out of diverse and dynamic data types. Such services are essential to the making of the complementarities that are claimed to underlie ecosystem formation.
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Johnson, Brett G. "Tolerating and managing extreme speech on social media." Internet Research 28, no. 5 (October 2, 2018): 1275–91. http://dx.doi.org/10.1108/intr-03-2017-0100.
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Purpose This study seeks to understand the opinions of internet users toward extreme speech on social media platforms and their willingness to censor such speech. The purpose of this paper is to examine how norms of freedom of expression are changing in an online communication environment dominated by these platforms. Design/methodology/approach Four focus groups were conducted in this study. Participants needed to use at least one social media platform daily. Groups were homogeneous in terms of race and gender: African-American females, African-American males, white females and white males. Findings Participants in general did not report a strong willingness to censor extreme speech on social media platforms. Rather, they expressed apathy and cynicism toward both their own and social media companies’ ability to combat extreme speech and make online discourse more positive. Female participants tended to value the overall health of public discourse and protection of more vulnerable social media users on social media platforms. African-American female participants called for platforms to recognize a special duty to protect minority users, whom they saw as responsible for the platforms’ success. Research limitations/implications Focus groups are useful for providing exploratory rather than generalizable data. However, by increasing the understanding of how individuals define extreme speech on social media, these data can reveal how individuals rhetorically shape the social media platforms and interpret their role in democratic discourse. Originality/value This research takes the rich field of studying tolerance toward extreme speech to new territory: the online realm where public discourse (and especially extreme discourse) is hosted more and more.
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IGBENEGHU, BRUNO IFAORUMHE, Oluwadamilola A. Johnson, and Chioma N. Osuji. "A SURVEY OF THE USE OF SOCIAL MEDIA AMONG UNDERGRADUATE STUDENT IN THE FACULTIES OF LAW IN UNIVERSITIES OSUN STATE NIGERIA." Edulib 11, no. 2 (November 6, 2021): 113–26. http://dx.doi.org/10.17509/edulib.v11i2.37678.
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The study examined the awareness and use of social media platforms among undergraduate law students in universities in Osun State. It also investigated the extent to which gender, age, level of study and awareness of social media platforms influence the use of social media platforms among respondents. The study adopted a descriptive survey research design. The study population comprised undergraduate students in faculties of law in three selected universities in Osun state. The instrument for data collection was the questionnaire. Five hundred and twenty seven (527) respondents participated in the study. Data were analysed using descriptive statistics, Pearson Product Moment Correlation and multiple Regression Analysis. The results of the study revealed that respondents exhibited a low level of awareness and use of social media platforms. WhatsApp was found to be the most popular and utilised social media platform. The study also revealed that social media platforms were used mainly for online trading and seeking general knowledge about doing business. The study revealed that use of social media platforms had no significant relationship with gender (r = -.018, p 0.05), age (r = 0.011, p 0.05) and level of study ( r = 0.034, p 0.05), but had significant positive relationship with awareness of social media platforms ( r = 0.234, p 0.05). In addition, the study revealed that a combination of gender, age, level of study and awareness of social media platforms significantly influenced the use of social media platforms among respondents. (F = 7.507, df = 4: 522, p 0.05). Awareness of social media platforms (β = 0.237, t = 5.397, p 0.05) was found to be the only significant predictor variable in the use of social media platforms among respondents. It was concluded from the study that gender, age, level of study and the awareness of social media platforms significantly influenced the use of social media platforms among undergraduate law students in universities in Osun state, Nigeria. It was recommended that these factors be taken into account by university administrators when making policies on the use of social media in the university system.
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Mazúr, Ján, and Mária T. Patakyová. "Regulatory Approaches to Facebook and Other Social Media Platforms: Towards Platforms Design Accountability." Masaryk University Journal of Law and Technology 13, no. 2 (September 30, 2019): 219–42. http://dx.doi.org/10.5817/mujlt2019-2-4.
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The paper represents a contribution to the ongoing discussion on regulating social media platforms (SMP) and especially Facebook, mostly fueled by a recent series of scandals such as Cambridge Analytica, which highlighted the recognized problem of Facebook’s lack of accountability. In response to the scandal, which coincided with long-expected wide-scale implementation of the EU’s GDPR, Facebook introduced a series of measures on its platform, such as improved traceability of advertisers, or greater power over one’s own data. Besides, Facebook was put under scrutiny of competition law authorities, mainly the German Bundeskartellamt. Taking into consideration all the regulatory approaches, the question remains whether sufficiently effective design for holding the SMPs accountable has been established or not. In the paper, we first outline the accountability issues SMPs currently face, namely the data handling and privacy issue, the platforms’ impact on political processes, or related monopolistic positioning. We ascertain that common denominator of these issues is the platforms’ design, which is created to achieve business objectives, while imposing substantial negative externalities on the society. Alongside, we review the platforms’ reactions, i.e. the self-regulatory measures adopted by the platforms in 2017–2018. We also specifically focus on the evaluation of the competition law as one instrument of regulating certain aspects of the platforms, especially in light of the recent German Bundeskartellamt decision on Facebook. We claim that most of the measures and current instruments, although improving the lack of accountability, fall short of addressing the core issue of Facebook’s status – absence of scrutiny over the platform’s design.
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Mishnick, Nicole, and Dana Wise. "Social Media Engagement: An Analysis of the Impact of Social Media Campaigns on Facebook, Instagram, and LinkedIn." International Journal of Technology in Education 7, no. 3 (May 30, 2024): 535–49. http://dx.doi.org/10.46328/ijte.699.
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Social media has revolutionized communication and changed how society accesses and receives information. As social media has become more prevalent, companies' advertising and marketing strategies worldwide have changed. In order to reach their target audience, organizations, including universities, have shifted their marketing plans to include social media. Research shows that social media campaigns enable universities to build positive relationships with potential undergraduate and graduate students. However, previous research on postgraduate social media use focuses on social media as a collective tool and does not analyze engagement by each platform. This study aimed to determine which social media platform, LinkedIn, Instagram, or Facebook, would have the highest engagement, as measured by likes, comments, and shares. Welch’s NOVA indicated a statistically significant difference in the engagement between platforms. However, post hoc analysis only showed statistically significant differences between Facebook and Instagram. These findings suggest that while Facebook may yield higher engagement than Instagram and LinkedIn, universities should consider all platforms when utilizing social media as a recruitment tool in higher education.
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Pongwe, Leyla Juma, and Josephine Churk. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited." International Review of Management and Marketing 14, no. 1 (January 16, 2024): 31–38. http://dx.doi.org/10.32479/irmm.15294.
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Over the past decade, social media platforms such as WhatsApp, Instagram, and Facebook have been used tremendously as a marketing strategy, especially in transforming firms’ interaction with customers. However, few firms have strategized on using social media to expand their geographical reach to customers. This study looks at the effects of social media marketing platforms on sales revenue in Tanzania Telecommunication Company Limited. Specifically, the study assesses the most used social media platform in sales revenue at Tanzania Telecommunication Corporation; and the contribution of the most used social media marketing platform to sales revenue in TTCL. The study is quantitatively designed involving the use of questionnaires in data collection. A cross-sectional study approach was used to gather data from a sample of fifty (50) respondents from Dodoma and Mwanza TTCL commercial regions. Data gathered were analyzed through descriptive and inferential statistics. The results show that Instagram is the social media marketing platform that contributes the most to sales revenue. The study concludes that the use of Instagram promotes sales revenue more than other social media marketing platforms. The study recommends that in order to promote the effective use of technology for sales revenue in public institutions, the government should enact regulations that push these institutions to use social media marketing platforms in advertisements.
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Hanandeh, Ahmad, Ghazy Al-Badaineh, Qais Kilani, Saleh Yahya AL Freijat, Ghaith Abualfalayeh, and Mohamad Ahmad Saleem Khasawneh. "The effects of social media platforms in influencing consumer behavior and improving business objectives." International Journal of Data and Network Science 8, no. 4 (2024): 2333–40. http://dx.doi.org/10.5267/j.ijdns.2024.5.023.
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This research focuses on studying the effect of using social media platforms on customer behavior and business objectives in Jordan. The research chose three of the most famous platforms of social media and those platforms are Facebook, Instagram, and Twitter. By using a quantitative model this research collected around 350 research questionnaires using digital surveys designed by using Google drive and distributed online on previous social media platforms. The research analysis process is executed by using AMOS software, and this comprised structural equations (SEM) modeling and regression analyses. The research study output found strong effects and relationships between social media platforms engagement and a variety of consumer expenditure variables, including brand loyalty, product suggestions, and purchase decisions. Important components of each platform, including user interaction, influencer endorsements, and content relevancy, were also identified by the study as having a direct effect on consumer behavior. The research also showed how businesses may achieve their marketing objectives, boost customer engagement, and enhance their reputation by utilizing social media strategies. The significance of social media website platforms in shaping consumer behavior and propelling business success is highlighted by these studies. To reach their goals and have the most influence on customer decisions, businesses should think about using platform-specific features and investing in targeted social media advertising.
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Ranganath, Suhas, Xia Hu, Jiliang Tang, Suhang Wang, and Huan Liu. "Identifying Rhetorical Questions in Social Media." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (August 4, 2021): 667–70. http://dx.doi.org/10.1609/icwsm.v10i1.14771.
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Social media provides a platform for seeking information from a large user base. Information seeking in social media, however, occurs simultaneously with users expressing their viewpoints by making statements. Rhetorical questions have the form of a question but serve the function of a statement and might mislead platforms assisting information seeking in social media. It becomes difficult to identify rhetorical questions as they are not syntactically different from other questions. In this paper, we develop a framework to identify rhetorical questions by modeling the motivations of the users to post them. We focus on one motivation of the users drawing from linguistic theories, to implicitly convey a message. We develop a framework from this motivation to identify rhetorical questions in social media and evaluate the framework using questions posted on Twitter. This is the first framework to model the motivations for posting rhetorical questions to identify them on social media platforms.
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Xie, Xinya. "Competitiveness of Social Media PlatformsA Case Study of Xiaohongshu." Lecture Notes in Education Psychology and Public Media 36, no. 1 (January 15, 2024): 253–60. http://dx.doi.org/10.54254/2753-7048/36/20240468.
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The advent of social media platforms has profoundly altered human existence. People can interact anytime and anywhere thanks to various social media platforms, which not only enhances people's free time but also opens up job chances for an increasing number of people. Social media apps occupy a significant portion of peoples time, and people often use these platforms to enrich their lives. This paper takes Xiaohongshu as an example to elaborate on its development trajectory, platform functions, and audience groups, analyze its core competitiveness, and finally compare Xiaohongshu with Weibo and TikTok in terms of user data, monthly active users (MAUs), product recommendation efficiency, and content. Through this study, it is evident that while Xiaohongshu may not be the most mainstream social media platform, its unique search model enables more accurate content delivery to users. Hence, Xiaohongshu is currently in a developmental phase with a rapidly increasing user growth rate.
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Hassan, Shahizan, Norshuhada Shiratuddin, Nor Laily Hashim, and Feng Li. "Evaluating Social Media." International Journal of Interactive Communication Systems and Technologies 4, no. 2 (July 2014): 33–49. http://dx.doi.org/10.4018/ijicst.2014070103.
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Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce. To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms. The main objective is to develop a new assessment model able to integrate a broad range of criteria such as likes, subscribers, comments, posts, shares, and links. The authors extend previous assessment models focused on individual platforms such as blogs and propose a Social Media Influence Assessment model (SMIA). The process of model development—criteria, dimensions, and formula—and its validation are discussed. The results indicate that social media's influence can be measured in a structured, quantifiable manner by utilising a set of nine criteria grouped into three dimensions: recognition, activity generation, and credibility.