Relevant bibliographies by topics / Social media promotion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social media promotion'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Social media promotion"

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Evianah Evianah, Dwi Indah Mustikorini, and Wiwik Herawati. "Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i." CiDEA Journal 3, no. 2 (2024): 100–107. https://doi.org/10.56444/cideajournal.v3i2.2377.

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Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islam
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Putri, Salsabila Septiani, Dedi Mulyadi, and Santi Pertiwi Hari Sandi. "Analysis of Promotional Costs to Increase Revenue at Saung Koffie Hideung Karawang." West Science Business and Management 2, no. 03 (2024): 733–44. https://doi.org/10.58812/wsbm.v2i03.950.

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One way that can support the company’s operational sustainability is trough promotion. Promotion is a marketing effort made by companies to introduce, convince, and influence consumers to be interested in buying the products or services offered. By promoting the company, the company can increase revenue because it is able to attract consumers to buy the products pffered. The purpose of this study is to understand the various types of promotional costs are able to increase revenue at saung koffie hideung. The method in this research is a qualitative method. This research was conducted in Karawa
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Татарникова, И. О. "Social media promotion trends." Вестник МИРБИС, no. 4(28) (December 20, 2021): 170–73. http://dx.doi.org/10.25634/mirbis.2021.4.19.

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В докладе рассматриваются основные тренды по продвижению и непосредственные способы взаимодействия с целевой аудиторией, набравшие наибольшую значимость в социальные сети на 2021 год, а также важность маркетинга в интернете для любого бизнеса. Ключевые слова: Social Media Marketing, реклама, продвижение, социальные сети, сообщества, каналы, аудиореклама, тренды, мессенджеры, каскадная маршрутизация, омникальность, интерактив, инфлюенсер, профессиональный подход. The report examines the main trends in promotion and direct ways of interacting with the target audience that have gained the most im
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Anisa, Nurul, Patricia Margy Ariana, and Alfi Ramadhani. "Digital Marketing Strategy Through Social Media: Analysis of the Effectiveness of Health Seminar Promotion on Instagram Account @Indonesianmedicalcenter." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 4 (2024): 466–84. https://doi.org/10.17576/jkmjc-2024-4004-26.

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This study evaluates the efficacy of digital marketing strategies through social media platforms, focusing on the Instagram account @IndonesianMedicalCenter, in promoting health seminars. With the pervasive influence of social media in contemporary marketing, understanding its effectiveness in health seminar promotion is imperative. Utilizing a quantitative approach and an online survey research design, data were collected from 372 respondents who actively follow @IndonesianMedicalCenter account on Instagram. Purposive sampling technique was employed, allowing researchers to selectively choose
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Malia, Rosda, and Fahma Nurul Kautsar. "EFEKTIVITAS MEDIA SOSIAL SEBAGAI MEDIA SOSIAL SEBAGAI MEDIA PROMOSI BERAS PANDANWANGI CENTER." AGRITA (AGri) 6, no. 1 (2024): 12. http://dx.doi.org/10.35194/agri.v6i1.4036.

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Social media is widely used by people because it is easy to use and does not require a lot of money. Promotion is one of the ways used to increase sales volume. Pandanwangi Center is one of the agencies that conducts promotions on social media. Promotion effectiveness is measured by the AIDA concept (Attention, Interest, Desire, Action). This study aims to: (1) identify the characteristics of social media as a promotional medium for Pandanwangi Center Rice, (2) analyze the effectiveness of social media as a promotional medium for Pandanwagi Center Rice. The research was conducted at Pandanwang
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Sri Rahayu, Hilda, Elis Yulianti, and Mulfi Sandi Yuda. "Strategi Komunikasi Promosi @DesaWisataHanjeli Melalui Instagram." JIKA (Jurnal Ilmu Komunikasi Andalan) 6, no. 2 (2023): 195–207. http://dx.doi.org/10.31949/jika.v6i2.7340.

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The presence of social media cannot be separated from Indonesian society, namely with the emergence of Instagram accounts carried out as a means of tourism promotion, promotional communication strategies. influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram social media @desawisatahanjeli as a means of promoting tourism in Sukabumi Regency. Based on the above background, the focus of the problem of this research is how the Instagram social media communication strategy @desawisatahanjeli in finding tourists through Instagram media promot
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Stellefson, Michael, Samantha R. Paige, Beth H. Chaney, and J. Don Chaney. "Social Media and Health Promotion." International Journal of Environmental Research and Public Health 17, no. 9 (2020): 3323. http://dx.doi.org/10.3390/ijerph17093323.

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Norman, Cameron D. "Social media and health promotion." Global Health Promotion 19, no. 4 (2012): 3–6. http://dx.doi.org/10.1177/1757975912464593.

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Setiana, soni Mulyawan, and M. I. Iskandar. "Online Promotion Media." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 147–52. http://dx.doi.org/10.34010/icobest.v1i.28.

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The purpose of this research is to see how the influence of social media in increasing consumer interest through promotion. The method used in this research is the descriptive method, the data collected in the form of words and images. The results showed that social media can increase consumer interest in buying products that have been promoted. And can increase competitiveness with competitors. The conclusion resulting from this research is that social media whose presence will greatly help business activists to increase revenue and its utilization can be maximized as a medium of communicatio
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Ardiansyah, Ardiansyah. "Optimalisasi Media Sosial Tiktok Sebagai Media Promosi UPT Perpustakaan Institut Agama Islam Negeri Madura." Tibanndaru : Jurnal Ilmu Perpustakaan dan Informasi 7, no. 1 (2023): 15. http://dx.doi.org/10.30742/tb.v7i1.2575.

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Purpose Research. This research aims to find out how to optimize social media Tiktok as a promotional media for UPT Library of the Madura State Islamic Institute. Methods. Qualitative research methods with a case study approach are used in this research method. Results. The result of this research is optimizing social media Tiktok as a media promotion carried out by the UPT Library of the Madura State Islamic Institute which sees increasingly advanced technological developments, making libraries have to maintain their existence, especially in terms of promoting libraries through social media T
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Dissertations / Theses on the topic "Social media promotion"

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Собко, Богдана Василівна. "Challenges of art promotion in social media." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18265.

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Kolomatskyi, Artem. "Use of social media for educational services promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-264259.

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The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing
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Holosko, Svitlana Oleksandrivna, and Світлана Олександрівна Голоско. "Promotion of journalism blogs in social networks." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50042.

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1. . Kuznetsova A. The identity of the blog and the media / A. Kuznetsova // Television and Radio Journalism. – 2013. – Vyp. 12. – P. 117-123 [Electronic resource]. – Access mode: http://nbuv.gov.ua/UJRN/Tir_2013_12_36 2. Lazareva L. Blog as a modern means of mass communication / L. N. Lazareva // Actual problems of history, theory and practice of artistic culture: collection of scientific papers. – Moscow: Millennium, 2010. - Vyp. 25. - С. 151-159. 3. Mudra I. Classification of journalism blogs / Iryna Mudra // Visnyk Natsionalnoho universytetu «Lvivska politekhnika». Serie: Zhurnalistski n
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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.

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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on s
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Abrons, Irene Michel. "Social Media Marketing Among Small Retail Clothing Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4769.

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Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an o
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Wagner, Darci. "Managing Negative Comments Posted on Social Media." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1556.

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Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing so
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Schmidt, Nicholas. "The Determinants of Firm Profitability: The Effect of Social Media." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/958.

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This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determining profits, while higher Lagged Profits, Lagged Productivity, Firm Sizes, and Advertising Expenses lead to higher profits.
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Tingley, Christopher. "Social Media Marketing Strategies to Engage Generation Y Consumers." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1216.

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Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social media marketing to Generation Y consumers have focused on consumer input but lacked data from marketing professionals. The purpose of this phenomenological study of social media marketers in the United States was to determine successful strategies to engage Generation Y on social media. The study's co
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Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.

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Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchan
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Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.

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Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face i
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Books on the topic "Social media promotion"

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Health, Ontario Ministry of. Social marketing in health promotion: A communications guide. Ministry of Health, 1992.

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Deryck, Houghton, and Patten Justin, eds. Blogging and other social media: Exploiting the technology and protecting the enterprise. Ashgate, 2008.

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W, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. M.E. Sharpe, 2004.

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W, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. M.E. Sharpe, Inc., 2008.

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Vallin, Wilber. Social Media Marketing Strategy : Social Media Marketing and Promotion Guidebook: Candy Crush Social Media. Independently Published, 2021.

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publication, husnatun. Social Media Planner: Social Media Marketing Planner and Schedule Business Promotion. Independently Published, 2021.

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Social Media Promotion for Musicians 2nd Edition. Owsinski Media Group, Bobby, 2018.

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Social Media Promotion for Musicians 2nd Edition. Owsinski Media Group, Bobby, 2017.

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Social Media Promotion for Musicians 2nd Edition. Bobby Owsinski Media Group, 2017.

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BARBARA, Charles. Social Media Promotion for Musicians: Sell More Music, Social Media Promotion for Musician, Musical Journey and Music Industry. Independently Published, 2021.

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Book chapters on the topic "Social media promotion"

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Johnson, Miriam J., and Helen A. Simpson. "Paid Media Promotion." In Social Media Marketing for Book Publishers. Routledge, 2022. http://dx.doi.org/10.4324/9781003276012-8.

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Mishra, Anubhav, and Tata Sai Vijay. "Social media marketing." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-10.

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Funk, Tom. "Advertising and Promotion." In Advanced Social Media Marketing. Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4408-0_4.

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Gaw, Fatima. "Disinformation Promotion on Social Media." In The Sage Handbook of Promotional Culture and Society. Sage Publications Ltd, 2025. https://doi.org/10.4135/9781529674583.n10.

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Sharma, Gina, and Syamant Sandhir. "Social Media for Promoting Health." In Public Health Approaches to Health Promotion. CRC Press, 2023. http://dx.doi.org/10.1201/b23385-8.

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Morrison, Alastair M. "Promotion: Marketing on social media platforms." In Hospitality and Travel Marketing, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-20.

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Ye, Xinyue, Bo Zhao, Thien Huu Nguyen, and Shaohua Wang. "Social Media and Social Awareness." In Manual of Digital Earth. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-32-9915-3_12.

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Abstract The human behaviors and interactions on social media have maintained themselves as highly dynamic real-time social systems representing individual social awareness at fine spatial, temporal, and digital resolutions. In this chapter, we introduce the opportunities and challenges that human dynamics-centered social media bring to Digital Earth. We review the information diffusion of social media, the multi-faced implications of social media, and some real-world cases. Social media, on one hand, has facilitated the prediction of human dynamics in a wide spectrum of aspects, including pub
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Levin-Zamir, Diane, Isabella C. Bertschi, Evelyn McElhinney, and Gill Rowlands. "Digital Environment and Social Media as Settings for Health Promotion." In Handbook of Settings-Based Health Promotion. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95856-5_12.

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Pagoto, Sherry L., Danielle Arigo, Molly E. Waring, and Laurie Groshon. "Digital health promotion: Mobile apps, wearables, and social media." In APA handbook of health psychology, Volume 1: Foundations and context of health psychology (Vol. 1). American Psychological Association, 2025. http://dx.doi.org/10.1037/0000394-013.

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Berthelot-Guiet, Karine. "Advertising on the Web: Soft Narration or Hard Promotion." In Social Computing and Social Media: Applications in Marketing, Learning, and Health. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77685-5_4.

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Conference papers on the topic "Social media promotion"

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Ardiantono, Dewie Saktia, Dyah Ayu Widyanti, and Sri Yayu Ninglasari. "Content Analysis of Fitness Promotion on Tiktok Social Media: A Case Study in Indonesia." In 2024 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC). IEEE, 2024. https://doi.org/10.1109/temscon-aspac62480.2024.11024698.

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Prawita, Felice Angeline, and Yunita Wijaya Handranata. "Exploring Factors Influencing Purchase Decision in the Fashion Industry: A Study of Social Media Marketing, Sales Promotion, Perceived Value and Corporate Social Responsibility." In 2024 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS). IEEE, 2024. https://doi.org/10.1109/icimcis63449.2024.10957196.

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Adelia, Lola, Sanny Kurniawan, and Yuniarty. "Analysis of the Influence of Brand Image on Behavioral Intent: A Study on Social Media Advertising and Sales Promotion Content for Local Skincare Products." In 2024 International Seminar on Application for Technology of Information and Communication (iSemantic). IEEE, 2024. https://doi.org/10.1109/isemantic63362.2024.10762541.

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Чардымский, Максим Георгиевич, and Полина Вячеславовна Кадынцева. "PROMOTION OF COSMETIC SERVICES ON SOCIAL MEDIA." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Январь 2022). Crossref, 2022. http://dx.doi.org/10.37539/pb195.2022.62.71.002.

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Актуальность темы исследования обусловлена тем, что эффективность стратегий в социальных сетях оценивается очень высоко, поэтому их все чаще выбирают в качестве основного источника распространения информации и создания имиджа бренда. В статье представлены особенности продвижения услуг косметолога в социальных сетях. The relevance of the research topic is due to the fact that the effectiveness of strategies in social networks is rated very highly, therefore, they are increasingly being chosen as the main source of information dissemination and brand image creation. The article presents the feat
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Kuntz, Ashley. "Socially Awkward: Tenure, Promotion, and the Role of Social Media." In 2020 AERA Annual Meeting. AERA, 2020. http://dx.doi.org/10.3102/1580448.

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Isodje, A. A. "The use of social media for business promotion." In 2013 IEEE International Conference on Emerging & Sustainable Technologies for Power & ICT in a Developing Society (NIGERCON). IEEE, 2013. http://dx.doi.org/10.1109/nigercon.2013.6715652.

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Venkatesh, A. B., and M. Suresh. "Factors influencing Indian tourism promotion in social media." In 2016 IEEE International Conference on Computational Intelligence and Computing Research (ICCIC). IEEE, 2016. http://dx.doi.org/10.1109/iccic.2016.7919595.

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Vaghela, Kashish, Madhavi Damle, Mohammed S. Hamza, and Atheer Y. Oudah. "Impact of social media influencers on brand promotion." In PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON X-RAY MICROSCOPY – XRM2022. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0173948.

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Albar, Deni, and Boy Zulkarnaen Hutajulu. "Lake Toba Tourism Promotion Through Video Advertising Media." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200108.023.

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Saprykin, Dmitry, Galina Kurcheeva, and Maxim Bakaev. "Impact of social media promotion in the information age." In EGOSE 2016: Challenges in Eurasia 2016. ACM, 2016. http://dx.doi.org/10.1145/3014087.3014109.

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Reports on the topic "Social media promotion"

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Fines, Olivier, Serena Espeute, Will Goodhart, and Andrew Burton. Financial Promotions on Social Media (GC23/2). CFA Institute, 2023. http://dx.doi.org/10.56227/23.2.4.

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Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Sudhivoraseth, Jitraporn. Policy evaluation on promotion projects implemented by the Public Relations Department's Regional Offices. National Institute of Development Administration ; Chulalongkorn University, 2002. https://doi.org/10.58837/chula.res.2002.21.

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This research aims to study the achievement or failure of the promotion projects implemented by the Public Relations Department’s Regional Offices. The objectives of this study are two fold. First, to evaluate the three promotion projects: Democracy Promotion Project, Drug Prevention and Solution Promotion Project, and AIDS Prevention and Solution Promotion Project under the Action Plan of the Public Relations Department, fiscal year 2000. Second, to investigate the factors relating to the achievements or failures of these three promotion projects under study. The conceptual framework is devel
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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.026.

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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of socia
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Ataniyazova, Zamira, Viktoriya Levinskaya, Anvar Nizamov, Malika Mukimova, Prabha Kiran, and Kholida Sabirova. Role of the Uzbekistan government in promoting Corporate Social Responsibility (CSR). TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2024. https://doi.org/10.70735/txuu1285.

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The government should encourage media involvement to highlight corporate CSR operations. A strong civil society increases CSR adoption. Mandating the role of government should be applied to state-owned enterprises. Facilitating the role of the government is key to promoting CSR adoption in Uzbekistan. The need for providing guidance and raising awareness about CSR is of utmost importance. A partnering role is needed for dialogue with different stakeholders for developing policies that would be supported by civil society. Endorsing the role of government is the least preferred role in promoting
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Labonno, Nusrat Jahan, and Wahid bin Ahsan. Health Misinformation on Social Media in Bangladesh: Public Health Impact and Mitigation Strategies. Userhub, 2024. http://dx.doi.org/10.58947/rgkm-sdpt.

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The dissemination of health misinformation via digital platforms poses a significant risk to public health in Bangladesh, with many individuals acting on false information. This study aims to understand how the general population engages with health-related content, identify the causes and impact of misinformation, and offer recommendations to mitigate this issue. Using a mixed-methods approach, the study combines qualitative data from detailed interviews with quantitative data from online surveys. Key findings indicate a widespread tendency to trust and follow health recommendations found onl
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Ahmed, Hasnat, and Wahid bin Ahsan. Improving the Quality and Credibility of Educational Content on Social Media Platforms in Bangladesh. Userhub, 2024. http://dx.doi.org/10.58947/journal.xtcq54.

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This study investigates the quality and credibility of educational content on social media platforms learners in Bangladesh use. Using a mixed-methods approach, 80 survey responses and 30 in-depth interviews were analyzed to assess how learners engage with educational content, the challenges they face in verifying authenticity, and potential solutions. Findings show that Facebook is the primary platform for educational purposes, but users struggle with misinformation, weak content verification, and distracting advertisements. Although 63% of participants cross-referenced information, many infr
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Kallas, Diana. The Magic Potion of Austerity and Poverty Alleviation: Narratives of political capture and inequality in the Middle East and North Africa. Oxfam, 2021. http://dx.doi.org/10.21201/2021.8298.

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Dominant narratives promoting economic growth at the expense of state institutions and basic social services have long underpinned a neoliberal model of spiralling debt and austerity in the MENA region. This exacerbates political capture and inequality and takes shape in an environment of media concentration and shrinking civic space. It is important for change movements to understand dominant narratives in order to challenge and shift them. With the right tools, civil society organizations, activists, influencers and alternative media can start changing the myths and beliefs which frame the s
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Garcia, Antonio. Amour-Propre in the Age of the Digital Profile: Rousseau’s Moral Psychology. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.18.

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This paper examines the psychological and social consequences of social media through the lens of Jean-Jacques Rousseau’s moral psychology, focusing on his distinction between amour de soi and amour-propre. As social media platforms incentivize promoting idealized projections of one’s identity, self-love is increasingly dependent on external validation (Likes, Reposts, Followers). I argue that this dynamic cultivates a toxic culture of comparison, narcissism, and self-alienation rooted in Rousseau’s notion of amour-propre. Situating the hyper-use of social media within Rousseau’s moral framewo
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