Relevant bibliographies by topics / Social media promotion / Dissertations / Theses
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Dissertations / Theses on the topic 'Social media promotion'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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1

Собко, Богдана Василівна. "Challenges of art promotion in social media." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18265.

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Kolomatskyi, Artem. "Use of social media for educational services promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-264259.

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The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing
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Holosko, Svitlana Oleksandrivna, and Світлана Олександрівна Голоско. "Promotion of journalism blogs in social networks." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50042.

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1. . Kuznetsova A. The identity of the blog and the media / A. Kuznetsova // Television and Radio Journalism. – 2013. – Vyp. 12. – P. 117-123 [Electronic resource]. – Access mode: http://nbuv.gov.ua/UJRN/Tir_2013_12_36 2. Lazareva L. Blog as a modern means of mass communication / L. N. Lazareva // Actual problems of history, theory and practice of artistic culture: collection of scientific papers. – Moscow: Millennium, 2010. - Vyp. 25. - С. 151-159. 3. Mudra I. Classification of journalism blogs / Iryna Mudra // Visnyk Natsionalnoho universytetu «Lvivska politekhnika». Serie: Zhurnalistski n
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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.

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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on s
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Abrons, Irene Michel. "Social Media Marketing Among Small Retail Clothing Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4769.

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Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an o
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Wagner, Darci. "Managing Negative Comments Posted on Social Media." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1556.

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Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing so
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Schmidt, Nicholas. "The Determinants of Firm Profitability: The Effect of Social Media." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/958.

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This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determining profits, while higher Lagged Profits, Lagged Productivity, Firm Sizes, and Advertising Expenses lead to higher profits.
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Tingley, Christopher. "Social Media Marketing Strategies to Engage Generation Y Consumers." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1216.

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Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social media marketing to Generation Y consumers have focused on consumer input but lacked data from marketing professionals. The purpose of this phenomenological study of social media marketers in the United States was to determine successful strategies to engage Generation Y on social media. The study's co
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Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.

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Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchan
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Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.

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Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face i
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Spangler, Robert J. "Social Media Strategies to Increase Professional Membership Association Dues Income." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4683.

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Social media strategies can play an important and specific role in nonprofits by increasing membership dues income. However, insufficient data exists supporting effective strategies for social media in professional membership associations, potentially affecting both business managers within those associations and the stakeholders they represent. The purpose of this qualitative single case study was to explore social media strategies that nonprofit marketing professionals used to increase professional membership association dues income. The sample included 7 nonprofit marketing professionals in
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Bennett, Tasheenia. "Marketing Strategies: How Small Restaurant Businesses use Social Media." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3429.

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Social media has changed the way businesses relate to their customers. Since the beginning of social media, traditional methods of communicating with customers have begun to decline. The purpose of this multicase study was to determine the strategies of 5 owners of small restaurant businesses in Western North Carolina who successfully used social media marketing for 1 year or more. Rogers's diffusion of innovation theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media pa
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Larsson, Ellinor. "Promoting social activities and participation among seniors : exploring and evaluating social and Internet-based occupational therapy interventions." Doctoral thesis, Umeå universitet, Arbetsterapi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-114436.

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Introduction The use of technology and Internet-based activities (IBAs) is increasing in society. However, seniors with limited experiences with the Internet can experience restricted participation in meaningful activities that are dependent on the Internet. Also, social transitions during aging might lead to reduced social activities and social contacts and to increased experiences of loneliness, all of which might have negative health implications. Therefore, there is a need to advance the knowledge of how occupational therapists can support seniors’ use of IBAs and create opportunities for
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Puranen, Niklas, and Markus Jansson. "Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-131950.

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The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. However, the small local food producers due to scarce budgets and marketing skills have problems in reaching this target market. Partly due to this, there has been an emergence of Alternative Food Networks (AFN) within which producers come together to get assista
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Au, Angela. "Social Media Strategies Used in Marketing Custom Bicycle Framebuilding Companies." ScholarWorks, 2015. http://scholarworks.waldenu.edu/dissertations/1666.

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Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources, and marketing knowledge, preventing them from adopting social media as a marketing tool. This multiple case study explored what strategies microenterprise owners in the artisan economy need to market using social media. Data were collected from 5 cust
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Lozano, Monterrubio Natàlia. "Critical pr in food communication and social media. The case of european food safety and promotion authorities." Doctoral thesis, Universitat Rovira i Virgili, 2015. http://hdl.handle.net/10803/306264.

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La popularitat en l’ús dels social media (mitjans socials 2.0) ha animat a les autoritats sanitàries a voler interactuar de manera online amb la ciutadania. L’objectiu d’aquesta tesi doctoral és conèixer de quina manera els social media poden ajudar a les agències de seguretat i promoció alimentària europees a comunicar els seus discursos directament amb els consumidors des de la teoria crítica de les relacions públiques. Per tal de saber l’opinió de les fonts oficials respecte l’adopció d’estratègies comunicatives online s’han realitzat entrevistes semiestructurades a 30 experts de cinc païso
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Fernandez, Sofia B. "Exploring the Efficacy of Social Media Based HIV Prevention Strategies for Hispanic College Students." FIU Digital Commons, 2017. https://digitalcommons.fiu.edu/etd/3539.

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Hispanics now constitute the largest ethnic minority group in the U.S. As the country’s fastest growing demographic, social welfare and public health professionals should focus on ameliorating health issues affecting this population. However, Hispanics continue to experience health disparities including high rates of HIV infection. Moreover, South Florida, is home to two counties with the highest per capita incidence of HIV in the U.S. Risks for HIV are heightened in college settings where individuals may have multiple partners and inconsistent condom use. As such, Hispanic college students in
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Zhang, Xin Lu. "Use of new media in event promotion :a study of 2015 China (Macau) International Automobile Exhibition." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690646.

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Eason, Yoshika Shajuan. "Exposure to HIV Prevention Messages on Social Media and Behavior Change Intent." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3876.

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African Americans living in the Southeastern region of the United States disproportionately contract sexually transmitted infections (STIs), including human immunodeficiency virus (HIV). Facebook and other social media sites are becoming a way to deliver health-related messaging to targeted populations. The purpose of this quantitative, cross-sectional study was to examine the association between selected demographic factors and impact of social media on intent to change sexual behaviors among 112 African Americans between the ages of 18 and 49 in the Southeastern United States who viewed STI/
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Lucas, Tammira. "Marketing Strategies to Increase Sales in Small Family-Style Restaurant Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5020.

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Small business owners understand the advantages of using social media as a marketing tool; however, some of these owners do not leverage social media marketing strategies to increase sales. Small business owners who fail to implement social media marketing strategies minimizes the potential to gain new customers; thus, negatively impacting sales. The purpose of this qualitative multiple case study was to explore social media marketing strategies used by five small family-style restaurants in Maryland. Berry's relationship marketing theory was the conceptual framework for this study. Data colle
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Chan, Taylor. "Strategies to Improve Business Performance with Information from Social Media." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5533.

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In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance w
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Poništová, Natália. "Marketingová komunikace Craft beer pubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416905.

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The diploma thesis focuses on marketing communication of Craft Beer & Food pub U Vašinů. The first part is focused on theoretical knowledge of marketing and marketing mix. The second part contains an analysis of the environment and the current marketing communication. In the last part suggestions are presented to improve the current situation, which are based on analyzes.
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Дериколенко, Анна Олександрівна, Анна Александровна Дериколенко, Anna Oleksandrivna Derykolenko, Сергій Миколайович Ілляшенко, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Social media marketing як інноваційний інструмент просування товарів та послуг в online-середовищі". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37294.

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На сьогоднішній день існує велика кількість як загальнотематичних так і вузькоспеціалізованих соціальних мереж, які необхідно використовувати для просування товарів та послуг. Використання SMM інструментів при правильному підході дозволяє будь – якої компанії заявите про себе на ринку, підвищити рівень продаж, сформувати власний позитивний імідж. Просування в соціальних мережах це унікальний інструмент взаємодії бізнесу та споживача який необхідно використовувати вже сьогодні.
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Ishii, Masahito. "Social media as a leverage tool for the organization of a film festival: case study of COSMO FEST." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/15342.

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Mestrado em Comunicação Multimédia<br>COSMO FEST (CF) is a very small independent film festival held in Tokyo, Japan, that is now in its fourth year after starting in 2012 as a student project. This study, which is best thought of as a pilot study, investigates ways in which CF can make use of the Social Network Sites Twitter and Facebook as a promotional tool for attracting attendees to the festival. The data used for the study are Twitter tweets (and retweets) and Facebook posts (and likes) found on the Twitter and Facebook pages of three other Japan-based film festivals: the Tokyo
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Ip, Ka Weng. "The use of Facebook fan page on promotion :a case study of the local online cake shop : Choco Choco." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690644.

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Gallagher, Meghan M. "John Berger, Paris Hilton, and The Rich Kids of Instagram: The Social and Economic Inequality of Image Sharing and Production of Power Through Self-Promotion." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/scripps_theses/545.

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This thesis updates John Berger's work of critical visual theory, Ways of Seeing, to accommodate emerging web 2.0 technologies and new social media platforms. It analyzes the symbols of wealth and status encoded in both 15th century oil paintings and contemporary Instagram posts and attempts to dissect how American celebrity culture complicates methods of self-promotion and upscale emulation.
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Liegel, McKenzie, and Jodi L. Southerland. "Health Communication Strategies Among Non-Profit Organizations in Appalachia." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/asrf/2018/schedule/206.

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Social media has several advantages over more traditional forms of mass communication, but many non-profit organizations (NPOs) are underutilizing social media as a communication platform. There is limited research on social media use among NPOs in rural Appalachia. The current study fills this gap in the literature by examining social media use among NPOs in rural Appalachian Tennessee. We conducted 20 semi-structured phone interviews with NPO representatives (President, CEO, Executive Directors) in an 8-county region of Appalachian Tennessee. The interviews were transcribed and analyzed usin
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Angbah, Josephine, and Aman Khadra Jamal. "Var är alla platsannonser? : Upplevelsen att söka arbete via sociala medier." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-35965.

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Sociala medier har utvecklats till den moderna tidens platsbank och har skapat en spridning av annonseringsplatser. I två studier undersöktes arbetssökandes upplevelse av denna utveckling. Studie 1 bestod av 30 kvalitativa enkäter som resulterade i följande teman: (1) relationer, (2) ovetande och (3) lättillgänglighet. Studie 2 bestod av 11 djupintervjuer som resulterade i de tre ovannämnda tema samt (4) aktivering, (5) sociala medier speglar personlighet och (6) marknadsföring. Båda studierna visade att individen upplever att denna förändring har skapat nya möjligheter och påfrestningar för d
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Rankine, Nicole. "The Association Between Online Risk Behaviors and Real Life Sexual Behaviors Among African American Female Adolescents." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1351.

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An increased exposure to the sexual content of traditional mass media (i.e., television, magazines, movies, music) affects real life sexual behaviors among adolescents. Engaging in online risk behaviors such as sharing/posting sexual content using social networking sites, cellphones, smartphones, IPads, or other new media devices has become common among adolescents. The purpose of this quantitative, correlation study, based upon the theory of reasoned action and three pre-existing national surveys, was to determine whether significant associations exist between attitudes, intentions, and behav
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Eubanks, Paula Nobles. "Lived Experiences with Social Networking Technology to Improve Physical Activity." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6558.

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Research suggests that Black women living in the United States are not engaging in sufficient physical activity, which is a major factor negatively impacting their health outcomes. Black Girls Run (BGR) is a targeted national health movement using the capacity of social networking technology as a tool to interact with and inspire Black women to live healthy through running. Literature lacked the voice and perspective of Black women who were embracing the innovation of technology to positively improve their health behaviors. The purpose of this qualitative phenomenological study was to gain a b
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Webb, Darren Leigh. "Investigating the value of workplace-endorsed social media for improving deskbound employee physical activity program engagement and reducing sedentary behaviour health risks." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2015. https://ro.ecu.edu.au/theses/1624.

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Sedentary (prolonged sitting) behaviour is now recognised as an independent health risk factor contributing to a number of preventable lifestyle related diseases (Katzmarzyk, Church, Craig, & Bouchard, 2009). The widespread integration of computers into the office environment has seen an increase in employee work time participating in technology facilitated desk-based tasks requiring them to remain physically inactive (Philipson & Posner, 2003). According to recent research, workplace sedentary behavioural practices have objectively been measured as accounting for 81.8% of employee time, with
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Oviedo, García María de los Ángeles, Expósito Miriam Muñoz, and Verdugo Mario Castellanos. "La expansión de las redes sociales. Un reto para la gestión de marketing." Pontificia Universidad Católica del Perú, 2016. http://repositorio.pucp.edu.pe/index/handle/123456789/114906.

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Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be active by incorporating social media to their communication strategies.<br>Los usuarios de redes sociales generan espacios en los que reflejar sus opiniones, que pueden referirse a productos, marcas o empresas. Esto es importante para la gestión de marketing, porque estos usuarios son activos y efe
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Souto, Ana Cristina Carneiro Fernandes. "Políticas públicas saudáveis na mídia social: em tempos de promoção de saúde quem se arrisca ser "sedentário assumido"?" Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/16906.

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Made available in DSpace on 2016-04-29T13:30:46Z (GMT). No. of bitstreams: 1 Ana Cristina Carneiro Fernandes Souto.pdf: 690258 bytes, checksum: 2b33f7b41f93fa43c6dbbde71db0bfed (MD5) Previous issue date: 2010-11-19<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>It is no novelty to say that there exists a relationship between physical and mental health. This idea has been present, since ancient times, in the very expression mens sana in corpore sano , which already suggested that health would be fostered by a balanced way of life. Within our social and historical context
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Moodley, Kenny. "Creating Leadership Efficacy Through Digital Media in the Electricity Supply Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4082.

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Business leaders lack transformational leadership strategies to promote the use of digital communication in the electricity supply industry. The purpose of this multiple case study was to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this study aligns with general systems theory. The participants recruited in the study were business leaders, key account electricity consumers, and electricity consumers located in Johannesburg, South A
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Basco, John. "Digital Fundraising Strategies for Nonprofit Marketing Leaders in International Markets." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5540.

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Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effective alternative. The purpose of this multiple case study was to document digital fundraising strategies successfully used to reach international markets by the marketing leaders of 5 North American nonprofit healthcare organizations. Participants in the study were involved in implementing digital fundraising strategies. Marketing systems theory was t
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Grant, Carolyn. "Influence of Media Messages on Obesity and Health Perceptions Among African American Women." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3226.

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African American women have the highest prevalence of overweight and obesity in the United States, thus increasing their risks for chronic diseases. Their understanding of their health status and response to it could be triggered by messages in the media, yet few researchers have examined this topic with African American women. The purpose of this phenomenological study was to explore how advertisement and editorial content in media contributed to perceptions African American women have about overweight and obesity. Following the theoretical foundation of the social cognitive theory, the resea
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Норенко, М. В. "Особливості маркетингової діяльності закладів відпочинку в соціальних мережах". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Norenko1.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>В роботі розглядаються сутність, види та функції соціальних мереж, управління відносинами зі споживачами за допомогою SMM інструментів, особливості просування в соціальних мережах. Надано організаційно-економічну характеристику діяльності підприємства ФОП Безнесюк В.М. Проаналізовано комплекс маркетингу на підприємстві ФОП Безнесюк В.М. та проведено дослідження маркетингового середовища даного підприємства. Запропоновано заходи стосовно удосконалення маркетингової діяльності ФОП Безнесюк
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Carter, Wesley. "Media Marketing Strategies University Leaders Use to Increase Alumni Financial Support." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5061.

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Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissatisfaction, creating a problem because financial losses can occur from a lack of understanding on how media marketing efforts affect fundraising. The purpose of this qualitative multiple case study was to identify traditional and social media marketing strategies that some nonprofit college and university leaders use to increase alumni financial su
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Ross, Kimberley Joy. "Communication at ‘just the right temperature’ with social media:Developing a framework for the use of social media by the New Zealand Fire Service in the promotion of fire safety to young New Zealand adults." Thesis, University of Canterbury. School of Social and Political Sciences, 2012. http://hdl.handle.net/10092/7275.

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This thesis was derived from research conducted on behalf of the New Zealand Fire Service (NZFS) who sought an understanding of how social media could be used effectively to promote fire safety to New Zealanders. In order to do this, this thesis aimed to position understanding in a framework of young New Zealand adults and their relationships with social media technology. It drew on the theoretical work of McLuhan (1970) and Thompson (1995) in developing a framework that understood individuals as interacting with social media from individualised relevance structures. Research was conducted in
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Philpott, Austin, and Susan Waters. "Examining Snapchat: Narcissistic Tendencies of Core Users." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/396.

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This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.
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Juodelytė, Elinga. "Socialinės žiniasklaidos kaip marketingo komunikacijos kanalo taikymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120618_171057-66572.

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Magistro baigiamojo darbo tikslas yra įvertinus skirtingų socialinės žiniasklaidos priemonių panaudojimo kuriant integruotos marketingo komunikacijos planą efektyvumą, pateikti marketingo komunikacijos komplekso modelį, skirtą taikyti naujos internetinės drabužių ir aksesuarų jaunimui parduotuvės atvejui, komunikacijai parenkant ir integruojant tinkamas socialinės žiniasklaidos priemones. Teorinėje darbo dalyje analizuojamos rėmimo komplekso ir komunikacijos bendros naudos organizacijai, vartotojų elgsena socialinėje žiniasklaidoje bei socialinės žiniasklaidos integravimo į rėmimo kompleksą ga
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Jenkins, Wanda Y. "Marketing Strategies for Profitability in Small Independent Restaurants." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1407.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collecte
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Ogbonna, Judith C. "Risk of Maternal Smoking on Breastfed Infants and the Development of Otitis Media." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2857.

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Despite advances in health promotion through efforts to reduce tobacco smoking, tobacco-related health conditions have continued to be significant. Exposure to secondhand smoke has been identified as a health risk also in addition to infant health risks related to maternal smoking. In contrast, breastfeeding has been found to promote infant health and is strongly encouraged. Despite literature supporting both of these statements, the combined effects of both breastfeeding and maternal smoking on infant wellbeing have not been delineated. Otitis media represents a common health problem among in
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Cheng, Benjamin Ka Lun. "Promoting healthy eating among children using regulatory fit theory." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1537.

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Biath, Roman. "Využitie potenciálu sociálnych sieti pre predaj produktov a služieb." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124897.

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This thesis deals with the topic of social media, more specifically social network websites and their potential use for marketing purposes at the Czech market. The aim of this thesis is to prove that social network sites are an ideal place to build a relationship with customers, however, they are less suitable for selling products. The main contribution of this work is in assessing the social network site with the greatest potential for building relationships (Facebook) and further in deciding whether its potential for selling products and services directly from the site might have any signifi
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Hicks, Nikki R. "Customer Relationship Management in the E-Retailing Environment." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4732.

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Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises wi
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McPhail-Bell, Karen. ""We don't tell people what to do": An ethnography of health promotion with Indigenous Australians in South East Queensland." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/91587/1/Karen%20McPhail-Bell%20Thesis.pdf.

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This thesis contributes to the decolonisation of health promotion by examining Indigenous-led health promotion practice in an urban setting. Using critical ethnography, the study revealed dialogical, identity-based approaches that centred relationship, community control and choice. Based on the findings, the thesis proposes four interrelated principles for decolonising health promotion and argues that Indigenous-led health promotion presents a way to bridge the rhetoric and practice of empowerment in Australian mainstream health promotion practice.
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PELAT, Camille, and Madeleine CABOT. "Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31668.

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Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. The study is conducted from an external point of view. Design/methodology/approach: This study is exploratory and descriptive and uses a qualitative method, with non-randomly method where the sample i
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Dieterich, Danielle May. "Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age." University of Akron / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628.

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Eaton, Joel. "Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3767.

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Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assis
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