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Journal articles on the topic 'Social media promotion'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Evianah Evianah, Dwi Indah Mustikorini, and Wiwik Herawati. "Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i." CiDEA Journal 3, no. 2 (2024): 100–107. https://doi.org/10.56444/cideajournal.v3i2.2377.

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Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islam

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Putri, Salsabila Septiani, Dedi Mulyadi, and Santi Pertiwi Hari Sandi. "Analysis of Promotional Costs to Increase Revenue at Saung Koffie Hideung Karawang." West Science Business and Management 2, no. 03 (2024): 733–44. https://doi.org/10.58812/wsbm.v2i03.950.

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One way that can support the company’s operational sustainability is trough promotion. Promotion is a marketing effort made by companies to introduce, convince, and influence consumers to be interested in buying the products or services offered. By promoting the company, the company can increase revenue because it is able to attract consumers to buy the products pffered. The purpose of this study is to understand the various types of promotional costs are able to increase revenue at saung koffie hideung. The method in this research is a qualitative method. This research was conducted in Karawa

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Татарникова, И. О. "Social media promotion trends." Вестник МИРБИС, no. 4(28) (December 20, 2021): 170–73. http://dx.doi.org/10.25634/mirbis.2021.4.19.

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В докладе рассматриваются основные тренды по продвижению и непосредственные способы взаимодействия с целевой аудиторией, набравшие наибольшую значимость в социальные сети на 2021 год, а также важность маркетинга в интернете для любого бизнеса. Ключевые слова: Social Media Marketing, реклама, продвижение, социальные сети, сообщества, каналы, аудиореклама, тренды, мессенджеры, каскадная маршрутизация, омникальность, интерактив, инфлюенсер, профессиональный подход. The report examines the main trends in promotion and direct ways of interacting with the target audience that have gained the most im

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Anisa, Nurul, Patricia Margy Ariana, and Alfi Ramadhani. "Digital Marketing Strategy Through Social Media: Analysis of the Effectiveness of Health Seminar Promotion on Instagram Account @Indonesianmedicalcenter." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 4 (2024): 466–84. https://doi.org/10.17576/jkmjc-2024-4004-26.

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This study evaluates the efficacy of digital marketing strategies through social media platforms, focusing on the Instagram account @IndonesianMedicalCenter, in promoting health seminars. With the pervasive influence of social media in contemporary marketing, understanding its effectiveness in health seminar promotion is imperative. Utilizing a quantitative approach and an online survey research design, data were collected from 372 respondents who actively follow @IndonesianMedicalCenter account on Instagram. Purposive sampling technique was employed, allowing researchers to selectively choose

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Malia, Rosda, and Fahma Nurul Kautsar. "EFEKTIVITAS MEDIA SOSIAL SEBAGAI MEDIA SOSIAL SEBAGAI MEDIA PROMOSI BERAS PANDANWANGI CENTER." AGRITA (AGri) 6, no. 1 (2024): 12. http://dx.doi.org/10.35194/agri.v6i1.4036.

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Social media is widely used by people because it is easy to use and does not require a lot of money. Promotion is one of the ways used to increase sales volume. Pandanwangi Center is one of the agencies that conducts promotions on social media. Promotion effectiveness is measured by the AIDA concept (Attention, Interest, Desire, Action). This study aims to: (1) identify the characteristics of social media as a promotional medium for Pandanwangi Center Rice, (2) analyze the effectiveness of social media as a promotional medium for Pandanwagi Center Rice. The research was conducted at Pandanwang

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Sri Rahayu, Hilda, Elis Yulianti, and Mulfi Sandi Yuda. "Strategi Komunikasi Promosi @DesaWisataHanjeli Melalui Instagram." JIKA (Jurnal Ilmu Komunikasi Andalan) 6, no. 2 (2023): 195–207. http://dx.doi.org/10.31949/jika.v6i2.7340.

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The presence of social media cannot be separated from Indonesian society, namely with the emergence of Instagram accounts carried out as a means of tourism promotion, promotional communication strategies. influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram social media @desawisatahanjeli as a means of promoting tourism in Sukabumi Regency. Based on the above background, the focus of the problem of this research is how the Instagram social media communication strategy @desawisatahanjeli in finding tourists through Instagram media promot

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Stellefson, Michael, Samantha R. Paige, Beth H. Chaney, and J. Don Chaney. "Social Media and Health Promotion." International Journal of Environmental Research and Public Health 17, no. 9 (2020): 3323. http://dx.doi.org/10.3390/ijerph17093323.

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Norman, Cameron D. "Social media and health promotion." Global Health Promotion 19, no. 4 (2012): 3–6. http://dx.doi.org/10.1177/1757975912464593.

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Setiana, soni Mulyawan, and M. I. Iskandar. "Online Promotion Media." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 147–52. http://dx.doi.org/10.34010/icobest.v1i.28.

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The purpose of this research is to see how the influence of social media in increasing consumer interest through promotion. The method used in this research is the descriptive method, the data collected in the form of words and images. The results showed that social media can increase consumer interest in buying products that have been promoted. And can increase competitiveness with competitors. The conclusion resulting from this research is that social media whose presence will greatly help business activists to increase revenue and its utilization can be maximized as a medium of communicatio

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Ardiansyah, Ardiansyah. "Optimalisasi Media Sosial Tiktok Sebagai Media Promosi UPT Perpustakaan Institut Agama Islam Negeri Madura." Tibanndaru : Jurnal Ilmu Perpustakaan dan Informasi 7, no. 1 (2023): 15. http://dx.doi.org/10.30742/tb.v7i1.2575.

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Purpose Research. This research aims to find out how to optimize social media Tiktok as a promotional media for UPT Library of the Madura State Islamic Institute. Methods. Qualitative research methods with a case study approach are used in this research method. Results. The result of this research is optimizing social media Tiktok as a media promotion carried out by the UPT Library of the Madura State Islamic Institute which sees increasingly advanced technological developments, making libraries have to maintain their existence, especially in terms of promoting libraries through social media T

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Tedsungnon, Panya. "Clothing Sales Promotion Activities: Social Media Marketing Aspects." Journal La Bisecoman 1, no. 2 (2020): 15–19. http://dx.doi.org/10.37899/journallabisecoman.v1i2.95.

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This article aims to increase clothes sales promotion activities on aspects of social media marketing. Marketing activities are aimed at making the product acceptable and then the product is liked by the market. With this sales promotion costs are generally lighter and the results achieved can be done in the short term. Clothing sales promotion using social media Facebook will be available with advertising facilities such as sponsored stories, CPC, Facebook page post ads, pages like Ads. Use status and tweet which is the simplest way of promotion. Instagram is this media used by teenagers who

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Wardhana, Adhitya Ikhsani, Endang Silaningsih, Danu Suryani, Erni Yuningsih, and Lucky Hikmat Maulana. "Mentoring of Mekarsaluyu Women Farmers Group as MSMEs Producers of One Village One Product in Utilizing Digital Marketing as a Promotional Media." PKM-P 8, no. 1 (2024): 242–49. https://doi.org/10.32832/jurma.v8i1.2428.

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BARAYU MSMEs is an OVOP producer of MSMEs in Margaluyu Village that needs help increasing its income due to the marketing methods used. For this reason, business actors need changes in the promotion model to maintain their business. Technological developments have made social media widely used, opening up opportunities for business actors as a medium for product promotion. This service aims to provide knowledge and promote products, assist in creating trademarks, MSMEs logos, websites, and skills for MSMEs in designing product promotions on social media and increasing product sales. Assistance

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Maftah, Milatul, and Mukhamad Zulianto. "INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER." Jurnal Bisnis dan Manajemen 19, no. 3 (2023): 99–105. http://dx.doi.org/10.23960/jbm.v19i3.1830.

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Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload pr

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Rahmawati, Nur Sanny, and Rahmi Rahmi. "Academic Libraries Promotion Through Social Media: A Systematic Literature Review." Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan 9, no. 2 (2021): 157. http://dx.doi.org/10.24252/kah.v9i2a8.

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Library promotion through social media is an integral part of library services, especially for academic libraries. Social media can inform the end-users of what library’s resources and services and give librarians an impression of users’ views and needs. This study aimed to determine the use of social media to promote academic libraries in Indonesia. This research used a qualitative approach, specifically a systematic literature review, and includes details about identifying the research questions, the literature search process, data synthesis and search results. Based on the scientific papers

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Octaviri Yosita, Ratih, Siti Husnul Hotima, Devi Fatmawati, Moh Wahyu Agung, and Lucky Dwi Citra Yulia. "Social Media Analysis In Attracting Tourists." International Social Sciences and Humanities 1, no. 2 (2022): 439–47. http://dx.doi.org/10.32528/issh.v1i2.203.

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Tourism promotion is one of the important keys for the success of efforts to increase the number of tourist visits in a tourist attraction. In today's modern era, of course there is a more effective and efficient way of doing promotions, namely through social media. Mount Pasang Panti is an agro-tourism place that has natural beauty that is still preserved as well as an educational tourist spot that has a coffee factory, so that visitors can learn about the process from coffee cultivation to the production process. The more people who access social media, the greater the opportunity to promote

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Mawadah, Nuri Vina, and Dewi Laela Hilyatin. "The Effectiveness Of Social Media Promotion Strategy As An Effort To Attract Customer (Nasabah) Interest Using The AISAS Model Approach (Case Study At Bprs Gunung Slamet Cilacap)." Wealth: Journal of Islamic Banking and Finance 1, no. 2 (2022): 151–73. http://dx.doi.org/10.24090/wealth.v1i2.7164.

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BPRS Gunung Slamet Cilacap is one of the BPRS that implements a promotional mix strategy consisting of advertising, sales promotion, publicity and personal selling. However, since the Covid-19 Pandemic, this promotional strategy has not worked because of social distancing so that BPRS utilizes social media as a promotional medium in order to attract customers. The purpose of this study was to determine how effective the promotion using social media was carried out by BPRS. This research is a field research with a qualitative research type and uses a descriptive analysis approach. The data of t

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AUGUSTINAH, Fedianty. "PROMOTION OF CASSAVA CHIPS "TETTE" THROUGH INSTAGRAM AND FACEBOOK ACCOUNTS AT BUMDES MADULANG, OMBEN DISTRICT, SAMPANG REGENCY." DISEMINASI: Jurnal Pengabdian kepada Masyarakat 1, no. 2 (2019): 89. http://dx.doi.org/10.33830/diseminasi.v1i2.958.2019.

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Partners in the Community Partnership Program are Madulang Village-Owned Enterprises (Bumdes) in Omben District, Sampang Regency, which is managed by the Head of Madulang Village who has managed the production of Cassava Chips known as Tette. Madum Bumdes Kripik Cassava TETTE so far only uses one of the social media namely Whattshap (WA) alone as a means of promotion to sell its products but Madum Bumdes still has not utilized the various applications that have been provided by social media either through Android Mobile or wifi facilities that are currently rife at regions / villages at this t

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Intansari, Cahya, and Muhammad Najih Farihanto. "Lovo Studio’s promotion strategy through social media in a disruptive era." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 850. http://dx.doi.org/10.12928/sylection.v3i1.14201.

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Many business people who run their businesses use promotional strategies through digital media, this is done because of the era of disruption, so that business people adjust so that their business can develop. Lovo Studio is a business in the field of photo studio services that provide photo studios and photography services, to attract consumers. The way used promotion through social media is by using interesting content. This research aims to find out how the promotion run by Lovo Studio on social media. The study used a qualitative approach, data collected through interviews, supporting docu

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Maya Anjeli Ginting, Binur Panjaitan, Ade Putra Arif Panjaitan, Diana Situmeang, and Tio R J Nadeak. "Strategi Promosi Pengembangan Pariwisata Melalui Media Sosial Di Desa Suka Nalu Kecamatan Barusjahe Kabupaten Karo." Jurnal Mahasiswa Kreatif 1, no. 6 (2023): 114–22. https://doi.org/10.59581/jmk-widyakarya.v1i6.1508.

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If tourism promotion is not accompanied by a good communication strategy, it will affect the existence of the tourist attraction itself. Based on that, the aim of this research is to find out about SRP Ernala's tourism promotion strategy through Instagram (IG) social media. This research uses primary data and secondary data. In this research, the primary data is the results of interviews with managers, employees and visitors to SRP Ernala tourism in Karo Regency, secondary data is social media content from the SRP Ernala tourist village as well as previous research related to this research. Th

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Lestari, Saptandia Wulan Cahyaning, Ernawaty Ernawaty, Aina Shofi Salsabila Nur, and Rangga Gama Adyatma. "Bibliometric Analysis of Healthcare Facility Promotion Strategies through Social Media in Indonesia: Systematic Literature Review." Faletehan Health Journal 11, no. 02 (2024): 185–92. http://dx.doi.org/10.33746/fhj.v11i02.704.

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Recently most health facilities used social media as a medium for promoting their services and products. Thus, it was necessary to analyze the use of social media as a means of promoting health facilities to determine its effectiveness, novelty and relationship with other fields. This literature study attempted to analyze various research articles that discuss strategies for promoting health facilities through social media by bibliometric method. This was a systematic literature review which the data collection used Preferred Reporting Items Systematic Reviews and Meta-Analyses (PRISMA) method

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Arianto, Bambang. "Media Sosial Sebagai Media Promosi Kewargaan Di Kabupaten Pandeglang." Journal of Humanity Studies 1, no. 2 (2023): 70–84. http://dx.doi.org/10.22202/jhs.2022.v1i2.6465.

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This article aims to elaborate on the role of social media as a media for promoting citizenship in Pandeglang Regency, Banten Province. The expansion of the role of social media ultimately affects various civic activities up to the public sector. In the era of the digital economy, the role of social media can be the most important media promotion for the activities of citizens, business entities and the public. Various activities and activities in the realm of business, private and public can be disseminated through social media. This study uses an explanatory qualitative approach with in-dept

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Pechová, M., V. Lohr, and Z. Havlíček. "Social Media for Organic Products Promotion." Agris on-line Papers in Economics and Informatics 7, no. 1 (2015): 41–50. http://dx.doi.org/10.7160/aol.2015.070105.

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Wadia, Reena. "E-cigarette promotion on social media." British Dental Journal 233, no. 12 (2022): 1020. http://dx.doi.org/10.1038/s41415-022-5367-3.

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Sudakova-Zotova, Yuliya A. "Psychology of Social Media Marketing Promotion." Общество: социология, психология, педагогика, no. 8 (August 30, 2023): 89–93. http://dx.doi.org/10.24158/spp.2023.8.11.

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Large companies in modern economic conditions apply various techniques to attract new customers, including they use marketing opportunities that arise from the creation and promotion of corporate content in social me-dia. The article substantiates the objective necessity of applying psychological techniques in brand promotion in the Internet environment. The scientific novelty of the study lies in determining the significance of an individ-ual’s Self-concept and his behavioral characteristics for the effectiveness of brand promotion in social media. The subject of the study is the psychologica

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Yan, Yiping, Wei Tu, Xu Ding, and Lifeng Sun. "Evaluating Actors’ Behavior on Social Media." International Journal of Semantic Computing 12, no. 02 (2018): 215–35. http://dx.doi.org/10.1142/s1793351x18400111.

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While social networks have become primary promotion platforms for TV series, it is crucial to provide reliable measurements of promotion effectiveness for actors, which can guide them to select better promotion strategies when they post microblogs. In this paper, influence indexes are proposed to measure the influence of microblogs, and some measurements on actors’ microblogs also indicate and reveal some useful patterns in their promotion behaviors. Then, a propensity score-matching method is applied to these data to identify effective promotion strategies at two promotion periods. In experim

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Yasa, Ni Nyoman Kerti, I G. A. Ketut Giantari, I Putu Gde Sukaatmadja, et al. "Pelatihan Dan Pendampingan Pembuatan Promosi Media Sosial Bagi Usaha Kerajinan Tenun Ikat Tradisional Di Desa Semarapura Tengah Kabupaten Klungkung." Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) 3, no. 3 (2023): 06–15. http://dx.doi.org/10.55606/jpkmi.v3i3.2190.

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Craft businesses engaged in traditional ikat weaving in Central Semarapura Village, Klungkung Regency, have faced intense competition in the last three years and have also experienced a decline in sales turnover. One way to overcome this condition is to carry out social media promotion. Based on the results of an initial interview with one of the actors in a fairly large traditional ikat weaving craft business in Central Semarapura Village, namely Mrs. Ketut Sriani, information was obtained about the decline in sales turnover and the solution was that they had carried out social media promotio

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Shahzad, Dr Sobia, Fakhta Zeib, and Naeemullah Tariq. "Social Media Adoption in Tourism Promotion and Tourist Intention: A Diffusion of Invovation Approach." Journal of Media and Entrepreneurial Studies 4 (March 18, 2024): 107–17. http://dx.doi.org/10.56536/jmes.v4i.49.

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The tourism industry's reliance on social media as a potent marketing and promotional tool is increasingly evident, with platforms offering unparalleled reach and engagement with potential travelers. This research employs the Diffusion of Innovation (DOI) Theory to investigate the adoption and spread of social media platforms within the tourism industry. Using a sample of 300 respondents, selected through snowball sampling, the study employs Structural Equation Modeling (SEM) with Smart PLS to analyze the data. The research aims to understand the relationship between social media usage by diff

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Sigit Surahman, Wichitra Yasya, and Hamida Syari Harahap. "VIRTUAL ETHNOGRAPHY STUDY ON INSTAGRAM ACCOUNT @GADINGFESTIVAL AS PROMOTION MEDIA OF FOOD FESTIVAL." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 464–69. http://dx.doi.org/10.29303/iccsproceeding.v2i1.104.

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Technological developments have changed the communication process, including in promotional activities. This study aims to identify the use of Instagram social media as a form of marketing communication and a form of promotion of Sedayu City at a food festival conducted by the Instagram account @gadingfestival. The research uses a qualitative method with a virtual ethnographic approach. In-depth virtual observation revealed that the Gading Festival committee was promoting tourism through the @gadingfestival account by uploading digital posters, photos, videos and photo clips. Of the four forms

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Setia, Ulfah. "Macro Coffee Roastery Promotions using Social Media." Journal of Business and Management Review 2, no. 4 (2021): 245–51. http://dx.doi.org/10.47153/jbmr24.1082021.

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The company's sales target can be achieved through ongoing promotional activities. Sales promotion can be done through various media, one of which is social media. Social media is currently a profitable means of promotion because many people in this era use social media. Social media is a necessity along with the development of information technology. This study aims to determine the sales promotion of coffee companies using social media (Facebook, Instagram, and Twitter). Makro Coffee Roastery is a coffee company located in Sumbersari District, Jember Regency. Makro Coffee Roastery processes

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Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.

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This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix the

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AUGUSTINAH, Fedianty. "PROMOTION OF CASSAVA CHIPS &Quot;TETTE&Quot; THROUGH INSTAGRAM AND FACEBOOK ACCOUNTS AT BUMDES MADULANG, OMBEN DISTRICT, SAMPANG REGENCY." Diseminasi: Jurnal Pengabdian kepada Masyarakat 1, no. 2 (2019): 89–98. http://dx.doi.org/10.33830/diseminasiabdimas.v1i2.523.

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  Partners in the Community Partnership Program are Madulang Village-Owned Enterprises (Bumdes) in Omben District, Sampang Regency, which is managed by the Head of Madulang Village who has managed the production of Cassava Chips known as Tette. Madum Bumdes Kripik Cassava TETTE so far only uses one of the social media namely Whattshap (WA) alone as a means of promotion to sell its products but Madum Bumdes still has not utilized the various applications that have been provided by social media either through Android Mobile or wifi facilities that are currently rife at regions / vill

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Yogantari, Made Vairagya. "KONTEN VISUAL PENGGUNAAN MEDIA SOSIAL SEBAGAI PROMOSI ORGANIK PARIWISATA PULAU GILI, LOMBOK, NUSA TENGGARA BARAT." CARAKA : Indonesia Journal of Communication 5, no. 2 (2025): 279–86. https://doi.org/10.25008/caraka.v5i2.175.

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This study aims to analyze the potential of user-generated content (UGC) in promoting tourism in Gili Islands. Employing a qualitative descriptive approach, this research identifies and analyzes visual content uploaded on social media by various tourism stakeholders in Gili Islands. Direct field surveys revealed that UGC has successfully cultivated a positive image of Gili Islands as an attractive tourist destination, particularly regarding its natural beauty, activities, and culinary experiences. This content not only serves as personal branding but also as an effective organic promotional to

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Puspitarini, Dinda Sekar, and Reni Nuraeni. "PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI." Jurnal Common 3, no. 1 (2019): 71–80. http://dx.doi.org/10.34010/common.v3i1.1950.

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Promosi adalah suatu hal yang harus dilakukan setiap perusahaan. Hal utama dalam promosi adalah membuat pesan yang persuasif yang efektif untuk menarik perhatian konsumen. Berdasarkan fakta tersebut, saat ini instagram tidak hanya digunakan sebagai sarana pemuas kebutuhan hiburan saja, tetapi juga sebagai media sosial yang mempunyai peluang besar untuk melakukan kegiatan bisnis, menyusul kesuksesannya sebagai media sosial yang diminati oleh pengguna. Happy Go Lucky house, pelopor concept store di Indonesia yang berdiri sejak 2008 mempromosikan produknya memakai instagram, tujuan penelitian ini

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Septiana, Vita, Bertha Sri Eko Murtiningsih, and Nuria Astagini. "Efektivitas Media Sosial dalam Mempromosikan Pendidikan Tinggi Berbasis Vokasional Kepada Calon Mahasiswa." Jurnal Pustaka Komunikasi 8, no. 1 (2025): 63–73. https://doi.org/10.32509/pustakom.v8i1.4428.

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Social media is currently used as a promotional tool for various services, including higher education. One of the higher education institutions utilizing social media is the Indonesian Television Academy (ATVI). This study aims to measure the effectiveness of using social media in promoting ATVI to prospective students. The study employed a quantitative method by conducting a survey involving 131 prospective students as respondents who participated by filling out questionnaires. The data were analyzed using SPSS software to produce descriptive statistics, regression analysis, and ANOVA to unde

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Rahmawan, Ginanjar, and Dewi Setyorini. "Pengaruh Produk, Influencer dan Strategi Promosi Media Sosial Terhadap Keputusan Pembelian Herborist." Jurnal Doktor Manajemen (JDM) 4, no. 1 (2021): 78. http://dx.doi.org/10.22441/jdm.v4i1.12110.

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The research was intendeed to analyze and test the impact of products, Influencer and strategy of social media promotion on Herborist decision purchase.The expected objectives of this research are (1) to find how products, influencer and social media promotions and purchasing decisions (2) to identify the impact of products, influencers, and social media promotion are both partial and simulational to decision of the purchase. The method of data collection used in the research uses an online questionnaire handed out to 77 female responden at 18-32 years old in Surakarta which have used Herboris

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Bhokre, Om, and Dr Nilesh Anute. "A Comparative Analysis of Social Media Platforms for Stock Trading Promotion." International Journal of Research Publication and Reviews 5, no. 11 (2024): 7421–26. https://doi.org/10.55248/gengpi.5.1124.3422.

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Waskito, Kukuh Bagus Suryo, and Eceh Trisna Ayuh. "Pemanfaatan New Media dalam Promosi Perhotelan di Kota Bengkulu." JOPPAS: Journal of Public Policy and Administration Silampari 1, no. 2 (2020): 56–63. http://dx.doi.org/10.31539/joppa.v1i2.1270.

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The purpose of this study is to focus on how the new media is used as a promotional tool for hotels in the city of Bengkulu. This research method uses qualitative methods and Innovation Diffusion theory models. The results of this study are that the study of 4 elements of the theory of innovation diffusion (innovation, time period, communication and social channels) has a relationship with the use of new media at this time. Conclusion, Like the selection of innovations that have an impact in the current era, the time period chosen to decide why should promote through new media, communication c

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Loseva, E. S., and O. Yu Zeveke. "Hotel promotion in social networks." Gostinichnoe delo (Hotel Business), no. 5 (May 27, 2024): 318–23. http://dx.doi.org/10.33920/igt-2-2405-08.

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This article examines the importance of a proper hotel social media strategy, highlighting the basic principles, tactics and tools that will help hoteliers effectively use social media platforms to achieve maximum results. It also analyzes what steps need to be taken to create a successful online strategy that increases brand awareness, increases bookings, improves guest experience and develops engagement with target audiences through digital channels.

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H Silaban, Pantas, Arlinton Nainggolan, Remina Sinaga, Priska Maria Gultom, and Hamonangan Simamora. "THE ROLE OF SOCIAL MEDIA AS A MEANS OF TOURISM PROMOTION IN NORTH SUMATRA PROVINCE." International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 1, no. 6 (2022): 277–86. http://dx.doi.org/10.54443/ijset.v1i6.30.

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This study aims to determine the forms of promotion on social media of the Tourism Office as a means of increasing tourists, to find out the obstacles experienced by the North Sumatra Province Tourism Office in promoting tourism in North Sumatra Province, to find out the success rate of the Tourism Office in promoting tourism in Sumatra Province. North by using social media. This research is an exploratory research, namely research conducted to explore data and information on new topics or issues aimed at deepening or further research. The purpose of the research is to formulate more accurate

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Damayanti, Damayanti, Suprihatin Ali, and Mediya Destaia. "ANALISIS STRATEGI E-PROMOTION JASA MAKE-UP ARTIST MELALUI INSTGRAM (Studi Pada Chels Makeup artist di Bandar Lampung)." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 2, no. 2 (2018): 267–77. http://dx.doi.org/10.30871/jaba.v2i2.933.

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This study aims to analyze the e-promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of services that have been don

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Boroallo, Sakty, Silvani Majid Dendang, and Syamsu A. Kamaruddin. "E-Promotion Techniques for Make-Up Artist Services Via Instagram (Tyzaptan Study in Rantepao, North Toraja)." JISIP (Jurnal Ilmu Sosial dan Pendidikan) 8, no. 4 (2024): 2840. https://doi.org/10.58258/jisip.v8i4.7685.

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This research aims to analyze the e-promotion techniques carried out by Tyzaptan via Instagram. . The research method used is qualitative research with a content analysis approach and the main data source in this research is Instagram. The findings in this research are that the promotional techniques used by Tyzaptan are social media techniques, especially Instagram. This social media technique contains advertising, publicity and sales promotions for the services or goods offered. Promotion is carried out by displaying a portfolio of services that have been provided on their Instagram account.

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Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 12 (2023): 4219–26. http://dx.doi.org/10.55324/josr.v2i12.1552.

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IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placin

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Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 11 (2023): 4155–62. http://dx.doi.org/10.55324/josr.v2i11.1552.

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IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placin

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Bhimani, Alnoor, Khawaja Zainulabdin, Khudejah Ali, Syed Ali Muqtadir, and Kjell Hausken. "Social Media Virality: Reaching the Tipping Point." Journal of International Business Research and Marketing 8, no. 3 (2024): 27–41. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.83.3003.

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Social media virality has become a key factor in determining how far to extend social media marketing and digital promotion campaigns. The point at which content transitions to viral spread underpins promotion-level decisions. We employ a logistic equation to identify tipping point decisions for viral content online promotions in given contexts. We consider case studies indicative of viral content on social media following a traditional S-curve when examined in a single domain. Our study contributes to understanding the decision mechanics of reaching a tipping point in a manner that reflects t

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Dwi Mardiatmi, A. Bernadin, and Dahlia Pinem. "Literasi promotional mix pada UKM-UKM di kota Depok, Jawa Barat." Yumary : Jurnal Pengabdian Kepada Masyarakat 1, no. 2 (2020): 89–98. http://dx.doi.org/10.35912/jpm.v1i2.89.

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Purpose: SME is a business that has very good development potential. SMEs in Cipayung Urban Village, Depok City, West Java have various and high-quality products, but unfortunately amid the Covid-19 pandemic, promotion is hampered. This is due to the lack of partners' knowledge about online promotion by utilizing digital media. The purpose of this community service activity is to provide literacy about the promotional mix through online media which is expected to increase partner income. Method: The method used is educational FGD regarding the promotional mix, training on creating business soc

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Singgalen, Yerik Afrianto, Dorien Kartikawangi, and Birgitta Narindri Rara Winayu. "Social Media Management System for Educational Promotion." Journal of Information Systems and Informatics 7, no. 1 (2025): 779–804. https://doi.org/10.51519/journalisi.v7i1.1052.

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Educational institutions, particularly tourism study programs, face significant challenges in managing fragmented and inefficient social media promotion strategies that hinder student recruitment and weaken institutional visibility. These problems arise from inconsistent content delivery, lack of stakeholder coordination, and limited performance monitoring and analytics capacity. To address these challenges, this research employs the Rapid Application Development (RAD) methodology through four stages: Requirements Planning, User Design, Construction, and Cutover. The requirement planning phase

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Ayu Lestari, Windy, Ni Putu Eka Mahadewi, and LGLK Dewi. "EFEKTIVITAS MEDIA SOSIAL INSTAGRAM PARIWISATA JEMBER SEBAGAI MEDIA PROMOSI PARIWISATA ONLINE." Jurnal IPTA 9, no. 2 (2021): 402. http://dx.doi.org/10.24843/ipta.2021.v09.i02.p20.

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Promotional activities can be effective if the promotional purpose is achieved. To find out how effective the promotional media, it is necessary to measure the effectiveness of the media. This study aims to find out the effectiveness of Instagram social media @pariwisatajember as an online tourism promotion media by using the EPIC model method. Measurement of promotion effectiveness using EPIC model method is done by calculating first the average value of empathy dimension, persuasion dimension, impact dimension, and communication dimension, the determine the EPIC rate to find out how effectiv

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Saffira, Linda, and Ginanjar Rahmawan. "Perilaku Penggunaan Tik Tok Sebagai Media Promosi Pebisnis." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 3, no. 4 (2022): 717–23. http://dx.doi.org/10.47065/ekuitas.v3i4.1451.

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This research aims to see the effect of easy to use, low cost promotion, target advertising on the decision to use Tiktok as a business promotion medium. The number of respondents used is 97 respondents, the sample technique is non-probability sampling and the method uses quantitative because business owners who use tiktok for promotion are infinite. The primary data is obtained by using a questionnaire method distributed to business owners, the data is then processed through the SPSS application. In this study, it was found that the easy to use and low cost promotion variables did not affect

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Mukodimah, Siti, Abdul Hamid, and Sri Ipnuwati. "PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN KERAJINAN SANTRI BAITUL QUR'AN." Jurnal PkM Pemberdayaan Masyarakat 3, no. 3 (2022): 99–106. http://dx.doi.org/10.56327/jurnalpkm.v3i3.59.

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Promotion through social media is nothing new. The benefits of social media on this one have been carried out for a long time, to apply the benefits of social media as a place to promote business because the number of internet users is now expanding. Some things that can be done as promotions on social media include product introductions, providing information to potential customers, and also reporting on ongoing promotions. For example, by providing information on product usage and discounts that are being given. By means of promotion that is easier and cheaper, the products offered can be pr

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Pidada, Ida Ayu Iswari, and Putu Gede Genta Taruna Suyasa. "THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION." Jurnal Ekonomi dan Bisnis Airlangga 31, no. 2 (2021): 117. http://dx.doi.org/10.20473/jeba.v31i22021.117-123.

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Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an

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