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Journal articles on the topic 'Social Media Use in Universities'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Halaweh, Mohanad, Moataz Elbahi, Ahmed Kamel, Robin Kabha, and Reem Yousef. "Exploring the Use of Social Media Platforms by Public Universities." International Journal of Web Portals 12, no. 2 (2020): 41–56. http://dx.doi.org/10.4018/ijwp.2020070103.

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The use of social media platforms by university students and teachers has been found to facilitate the learning and teaching processes. This includes providing opportunities for students to share and discuss relevant ideas and issues, thus making the task more enjoyable and raising the level of achievement. This study explored the use of social media platforms by public universities in Egypt. It investigated how these universities utilized social media platforms, and whether they are used for educational purposes or not. The data was collected from 21 universities using a questionnaire survey

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Shelestova, A. "Communication policy of Kharkiv universities in social networks." Visnyk of Kharkiv State Academy of Culture, no. 60 (December 15, 2021): 110–19. http://dx.doi.org/10.31516/2410-5333.060.10.

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The purpose of this paper is to examine the universities’ presence on the social media as a part of universities’ communication policy and to define the most popular social media with the universities as the communication channels (on the example of Kharkiv). The digitalization processes in the contemporary society lead to appearing and sustainable development of the newest technologies and communication channels. Universities should keep in mind that their key audience is mostly young adults (17 years and older) who use the social media for searching some information, news, chatting. Thus it

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Winyi, Solomon, Paul Omach, and Sabiti Makara. "Social Media Use and Student Politics in Ugandan Universities." Mediterranean Journal of Social Sciences 14, no. 5 (2023): 16. http://dx.doi.org/10.36941/mjss-2023-0029.

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Social media sites such as Facebook, Twitter, and WhatsApp are essential in university students' daily politics. In Uganda, where the university administration and the Ugandan regime limit party politics, students have turned to social media to share political messages, acquire political knowledge, create public opinion, and mobilize peers. Some university administrations have prohibited partisan politics, and the regime has used legal frameworks such as the Public Order Management Act 2013 to prevent the opposition from recruiting and mobilizing students. The purpose of the paper was to inves

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Bélanger, Charles H., Suchita Bali, and Bernard Longden. "How Canadian universities use social media to brand themselves." Tertiary Education and Management 20, no. 1 (2013): 14–29. http://dx.doi.org/10.1080/13583883.2013.852237.

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Agung Yuliyanto Nugroho, Joko Sutopo, and Nur Rohman. "Kontribusi Platform Digital Sosial Terhadap Peningkatan Ketertarikan Siswa pada Perguruan Tinggi Baru di Indonesia." Mutiara : Jurnal Penelitian dan Karya Ilmiah 2, no. 4 (2024): 319–31. http://dx.doi.org/10.59059/mutiara.v2i4.1532.

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Universities as institutions providing educational services must be able to adapt to this. Currently, there are many universities that use social media, but not many universities can make optimal use of social media. Promotion is something that every company must do. The main thing in promotion is to create a persuasive message that is effective to attract the attention of consumers. The use of social media for prospective new students. This study aims to decipher the influence of social media use on the number of new students. This research is a quantitative descriptive research. The sample w

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Maresova, Petra, Jan Hruska, and Kamil Kuca. "Social Media University Branding." Education Sciences 10, no. 3 (2020): 74. http://dx.doi.org/10.3390/educsci10030074.

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Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world’s top ten universities. The professional social media analytics tool Socialbakers is used to monitor activity and collect data for analysis. The world’s top ten universities are determined based on the Quacquarelli Symonds (QS) University Rankings. The st

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Irfan, Asmara, Amran Rasli, Zuraidah Sulaiman, Abdul Sami, and Muhammad Imran Qureshi. "Use of Social Media Sites by Malaysian Universities and its Impact on University Ranking." International Journal of Engineering & Technology 7, no. 4.28 (2018): 67–71. http://dx.doi.org/10.14419/ijet.v7i4.28.22393.

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Social Media is not just for photo sharing and status update, it can also be used by students for university selection. In the current era of high competition among higher educational institutes, many universities are focusing on online marketing. Most of the students are using social media sites to select their university which shows the importance of online presence for the universities. It is very much important for the universities to decide their marketing strategy to attract more and more international students. Good promotional marketing activities through social media, social networkin

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Kothari, Ammina, and Andrea Hickerson. "Social Media Use in Journalism Education." Journalism & Mass Communication Educator 71, no. 4 (2016): 413–24. http://dx.doi.org/10.1177/1077695815622112.

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Social media use has become essential for journalists. Although previous research has explored how journalists use social media, less is known about how journalism and mass communication programs incorporate social media in their coursework. Based on our survey of 323 students and 125 faculty in American universities, this study offers a comparative analysis of social media use among journalism faculty and students, both personally and in coursework. Faculty and students in our sample report using Facebook more frequently for personal reasons, whereas Twitter is the main platform required by f

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Berdiieva, Saiokhat, and Olena Goroshko. "Use of TikTok Social Media in the Ukrainian University Branding." Social Communications: Theory and Practice 13, no. 2 (2022): 171–83. http://dx.doi.org/10.51423/2524-0471-2021-13-2-7.

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Aim. The objective of this article is to review the promotion of universities via the social network TikTok. The tasks consider the promotion through the TikTok use, the research of TikTok use in business promotion, depiction of university communication through TikTok use. Today’s reality says that it is necessary not only to know about the platform existence but add TikTok use in the set of everyday tools for branding and promotion. Thus, the research object covers the marketing communication in education.The research subject specifies the university branding via the TikTok social media. The

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Trinova, Zulvia, Dina Destari, Arjulayana Arjulayana, Pandu Adi Cakranegara, and Erna Adita Kusumawati. "Social Media Usage by Higher Education Academics." AL-ISHLAH: Jurnal Pendidikan 14, no. 4 (2022): 5111–18. http://dx.doi.org/10.35445/alishlah.v14i4.1269.

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The use of social media among academics as a means of communication and information. This research is qualitative research with the aim of getting an overview of the use of social media among universities. In general, the use of social media as a medium of learning has been applied in almost all universities today. The method in this study using online observation and scoping review was used to collect information, and literature was collected from several databases such as the Proquest and Science Direct website, Google Scholar, and Mendeley. Furthermore, the material is divided into several

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Alim, Sophia. "Social Media Use in Career Guidance Delivery in Higher Education in the United Arab Emirates." International Journal of E-Adoption 11, no. 1 (2019): 25–44. http://dx.doi.org/10.4018/ijea.2019010103.

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This literature review examines the use of social media in higher education career guidance delivery in the UAE (United Arab Emirates). Previous research has revealed UAE youth feel unprepared for work, highlighting a need to improve the quality of career guidance. With social media becoming popular, social media integrated with career guidance can expand opportunities for students. The current use of social media in career guidance, highlighted that the UAE is utilizing social media as an information source rather than an interactive workspace. UAE universities use online career planning syst

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Di Tullio, Patrizia, Matteo La Torre, and Michele Antonio Rea. "Social Media for Engaging and Educating: From Universities’ Sustainability Reporting to Dialogic Communication." Administrative Sciences 11, no. 4 (2021): 151. http://dx.doi.org/10.3390/admsci11040151.

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Traditionally, universities are committed to the missions of conducting research and teaching. Recently, they were also called to contribute to supporting sustainable development in society. Many universities worldwide have experienced sustainability and social reporting practices to demonstrate their commitment to sustainability. However, while sustainability reporting represents the primary means to communicate this commitment externally, research has barely unveiled how universities use other communication technologies, such as social media. This study investigates how universities use soci

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Kamran, Shanzay, and Sabiha Mansoor. "Globalization and Language Use on Social Media in Pakistan." European Journal of Language and Literature 8, no. 1 (2017): 79. http://dx.doi.org/10.26417/ejls.v8i1.p79-84.

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This article examines the written comments of Pakistani students on the official Facebook sites of the public and private sector universities in order to study their English language skills and social networking systems of students and its implications for language policy in education. The study focused on the quantitative and statistical analysis and investigated the differences of Facebook users from the public and private sector in the light of educational background, regional variation, and gender. Results of the study displayed the dominant use of English and a significant difference betw

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Safi, Abdul Qayoum, Yanti Setianti, and Abdulmanan Sapi. "Evaluating social media marketing in Afghanistan’s private Universities." PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat 8, no. 1 (2023): 62. http://dx.doi.org/10.24198/prh.v8i1.47690.

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Background: Social media has become a significant part of our lives today. Students, in particular, use Internet media technologies to access information about their educational environments. Purpose: This study aimed to assess how private institutions in Afghanistan use social media for marketing purposes. Methods: The perspectives and experiences of noteworthy stakeholders in these universities were investigated using a qualitative research design by conducting in-depth interviews to explore the perceptions and experiences of key stakeholders in private universities in Afghanistan. Thematica

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Edumadze, John, and John Demuyakor. "Social Media and Higher Education: What are the Motivation for Social Media use by University Faculty Members in Ghana?" Shanlax International Journal of Arts, Science and Humanities 9, no. 3 (2022): 16–25. http://dx.doi.org/10.34293/sijash.v9i3.4358.

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Higher Education institutions (HEIs) exist within technological and social contexts worldwide. Universities have invested in technology and built the capacities of their staff for the improvement of faculty scholarship. Social media platforms such as social media that were initially designed and used for social interactions now have a considerable stake in higher education. University faculty members use social media platforms in their academic research. This study investigates the motivations for social media platform usage by university faculty members in Ghanaian universities and how the us

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Łuczaj, Kamil, Wiktoria Wiater, Paulina Wnęk, Karolina Kołoda, Karolina Kusak, and Michał Pieniążek. "Wykorzystanie mediów społecznościowych w komunikacji marketingowej polskich uczelni wyższych." Zeszyty Prasoznawcze 63, no. 4 (244) (2020): 37–54. http://dx.doi.org/10.4467/22996362pz.20.029.12695.

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The Use of Social Media in Marketing Communication of Polish Universities Social media has revolutionized communication between the sender and recipient of media messages. Thus, it is barely surprising that Polish universities use social media to communicate with Gen Y and Gen Z – generations whose members do not remember life without the Internet and social media. The goal of this article is to analyze the activity of Polish universities in social media, including Facebook, Instagram, LinkedIn, Snapchat, and TikTok. The analysis was based on quantitative empirical research, embracing all univ

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Samwel, Nyabera N., and Agnes Lucy Lando. "Impact of Social media Use on Public relations Practice in Select Private Universities in Kenya." East African Journal of Information Technology 5, no. 1 (2022): 180–93. http://dx.doi.org/10.37284/eajit.5.1.949.

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For public relations to be effective in the 21st century, higher learning institutions have resorted to using social media in order to be upfront in in-service delivery. Even with the accessibility and use of social media platforms, less is known about the impacts of social media use on PR practice in select Universities in Kenya to communicate. This paper thus explores the impact of social media on public relations practice at University K and St Paul University Universities in Kenya. This study was conducted in two private Universities in Kenya; since they have public relations departments a

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Beesoon, Joy, and Michael C. Cant. "Predictors of Enrolment Intention on Social Media: Guidelines for Universities." Journal of Education Technology 7, no. 2 (2023): 323–31. http://dx.doi.org/10.23887/jet.v7i2.57247.

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Globally, a vast majority higher education institutions are using social media in their day-to-day activities. Consequently, the need for guidelines to effectively use social media in student recruitment has become a necessity as universities compete among themselves. However, guidelines to use social media are scarce, especially in the realm of higher education and student recruitment. This study analyze social media guidelines by determining the predictors of enrolment intention when social media are used during student recruitment. Literature review revealed the existence of five constructs

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RYŃCA, Radosław, and Piotr SUROPEK. "The importance of the use of social media funcionality by universities." Scientific Papers of Silesian University of Technology. Organization and Management Series 2018, no. 130 (2018): 507–17. http://dx.doi.org/10.29119/1641-3466.2018.130.43.

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Ezeah, Greg H. "Social Media Use among Students of Universities in South-East Nigeria." IOSR Journal Of Humanities And Social Science 16, no. 3 (2013): 23–32. http://dx.doi.org/10.9790/0837-1632332.

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Mukhktar, Mohamad Alif Fikri, Nor Azman Ismail, Hairudin Abdul Majid, and Mohd Sharul Hafiz Razak. "Exploring Social Media User Emotions And Emoticons Use Among Malaysia Universities." IOP Conference Series: Materials Science and Engineering 884 (July 21, 2020): 012062. http://dx.doi.org/10.1088/1757-899x/884/1/012062.

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Ekpe, Isidore, Godwin Omogbai Ofeimun, Mohd Rafi Yaacob, and Mohammad Nizamuddin Abdul Rahim. "Social Media and Student's Learning Outcome: A case in South-East Asia." Journal of Entrepreneurship and Business 6, no. 2 (2021): 1–10. http://dx.doi.org/10.17687/jeb.v6i2.427.

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The study investigated the effect of social media on the academic performance among Malaysian youths of the ASEAN community by referring to technology acceptance model and theory of planned behaviour. It was believed that social media had caused the decrease in education standards and poor quality graduates. This study also examined the moderating influence of attitude on social media use and academic performance. The outcome of the study could help Malaysian government to consider proper educational and social policy decisions for better governance. A survey was conducted using proportionate

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Younis, Amina, Prof Dr Muhammad Ilyas Khan, and Dr Shawana Fazal. "Social Media Use among University Students Impact on Socialization." International Journal of Trends and Innovations in Business & Social Sciences 2, no. 3 (2024): 320–31. http://dx.doi.org/10.48112/tibss.v2i3.881.

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The rapid increase in internet usage worldwide has significantly impacted various aspects of life, with social media platforms like Facebook, Twitter, YouTube, and Instagram becoming integral parts of daily life, especially among younger generations. Social media's influence extends into educational, social, cultural, and political spheres, transforming how individuals interact and communicate. It provides students with tools to engage with peers and educators, potentially enhancing their socialization and educational experiences. This study explored the relationship between using various soci

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Nannim, Fadip Audu, Zephrinus Chidubem Njoku, Joseph C. Onuoha, Emmanuel Ifeanyi Orji, and Obiageli C. Njoku. "Undergraduate students’ use of social media in school: A need for regulatory policies in Nigerian universities." Pedagogical Research 8, no. 1 (2023): em0140. http://dx.doi.org/10.29333/pr/12566.

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Social media/networks have proven to improve learning and overall students’ progress in their programs when properly used. However, social media have been strongly criticized for its strong negative impacts on students’ performance in their studies. This study, therefore, explored the regulatory policy options to effectively manage students’ use of social media/networks in Nigerian universities. The study used a mixed-method design for the collection of appropriate data to address the objectives. The population of the study include all the undergraduate students in Nigerian universities and se

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Kwamboka, Juniter. "Role Of Social Media in Stakeholder Engagement in Universities in Kenya." International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p) 2, no. 1 (2024): 247–62. http://dx.doi.org/10.61108/ijsshr.v2i1.86.

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Researchers and practitioners agree that stakeholder engagement is an important aspect of universities in the 21st century. Social media is changing the way people and businesses communicate and collaborate. Research shows that organizations struggle to develop social media management systems to engage with stakeholders. In today's digital age, social media platforms have become powerful tools for communication and engagement. However, there is limited research examining the role of social media in facilitating stakeholder engagement in universities in Kenya. Therefore, this study sought to fi

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Jiang, Shujun, Khalaf Tahat, Ahmed El Gody, and Ahmed Al Mansoori. "Employing social media in building academic brands of the UAE’s universities: A comparative analysis." Online Journal of Communication and Media Technologies 15, no. 1 (2025): e202505. https://doi.org/10.30935/ojcmt/15872.

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This paper studied the United Arab Emirates universities’ social media branding strategies based on an investigation of their performances on Twitter. Content analysis was conducted to examine universities’ tweet topics, image subjects, languages, and engagement features. The effectiveness of strategies is investigated by analyzing audience engagement metrics. We also compared social media strategies between private and public universities. Results indicated a discrepancy between universities’ branding efforts, audience preferences on social media, and different strategies between public and p

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Mishnick, Nicole, and Dana Wise. "Social Media Engagement: An Analysis of the Impact of Social Media Campaigns on Facebook, Instagram, and LinkedIn." International Journal of Technology in Education 7, no. 3 (2024): 535–49. http://dx.doi.org/10.46328/ijte.699.

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Social media has revolutionized communication and changed how society accesses and receives information. As social media has become more prevalent, companies' advertising and marketing strategies worldwide have changed. In order to reach their target audience, organizations, including universities, have shifted their marketing plans to include social media. Research shows that social media campaigns enable universities to build positive relationships with potential undergraduate and graduate students. However, previous research on postgraduate social media use focuses on social media as a coll

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Mujeeb-ur-Rehman Abro, Akhlaque Hussain Larik, Muhammad Ramzan, and Sahib Oad. "A Study to Determine the Link between Media Use and Drug Use among Students: A Case Study of Pakistan." Progressive Research Journal of Arts & Humanities (PRJAH) 6, no. 1 (2024): 24–37. http://dx.doi.org/10.51872/prjah.vol6.iss1.302.

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In Pakistan, drug addiction is becoming more common as the country has 6.7 million drug users. A serious social issue facing modern Pakistani society is a rapid rise in drug addiction among students. Drug traffickers have stepped up the use of media to trigger demand for drugs in many countries including Pakistan, India, and Thailand. The media had a significant impact on their decision to start abusing drugs. Previous studies show media encourages teen substance use. So, this study is designed to determine the link between the use of media and drug use among students in two universities in Kh

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Fasae, Joseph Kehinde, and Idowu Adegbilero-Iwari. "Use of social media by science students in public universities in Southwest Nigeria." Electronic Library 34, no. 2 (2016): 213–22. http://dx.doi.org/10.1108/el-11-2014-0205.

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Purpose – The purpose of this paper is to investigate the use of social media for academic practices by science students of public universities in Southwest Nigeria. Design/methodology/approach – Descriptive design was used for the study. Research instrument used was questionnaire where 140 copies were administered to science students, using purposive sampling technique. Three institutions in southwest of Nigeria were selected for the study. Copies of the questionnaire were distributed to students in their lecture rooms and laboratories during practical classes with the permission and assistan

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Haupt, MEd, Brittany, Naim Kapucu, PhD, and Jeffrey Morgan, MA. "The use of social media for campus safety." Journal of Emergency Management 15, no. 1 (2017): 17. http://dx.doi.org/10.5055/jem.2017.0310.

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As public safety communication evolved, each disaster or emergency presented unique challenges for emergency managers and others response to disasters. Yet, a foundational focus is the timely dissemination of accurate information to keep communities informed and able to prepare, mitigate, respond, and recover. For the campus community, the increase in bomb threats, active shooter incidents, and geographic-based natural disasters call for the discovery of reliable and cost-effective solutions for emergency information management. Social media is becoming a critical asset in this endeavor. This

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Adebayo, David Obafemi, Mohd Tajudin Ninggal, and Foluke Nike Bolu-Steve. "Influence of motivations for social media use on cyberbullying behaviours among undergraduates in Malaysian public universities." Global Journal of Guidance and Counseling in Schools: Current Perspectives 9, no. 1 (2019): 36–47. http://dx.doi.org/10.18844/gjgc.v9i1.4252.

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In modern times, social media platforms have become veritable tools of communication and interaction amongst young adults in the university environment as well as the larger society. However, the platform has continued to cause serious psychological and emotional trauma to users through cyberbullying activities. This study examined the influence of motivations for social media use on cyberbullying behaviours (CBB) among undergraduates in Malaysian public universities. It was a quantitative type and it adopted survey design. A total sample of 400 undergraduates were purposively selected from Un

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Mirembe, Drake Patrick, Jude T. Lubega, and Martha Kibukamusoke. "Leveraging Social Media in Higher Education: A Case of Universities in Uganda." European Journal of Open, Distance and E-Learning 22, no. 1 (2019): 70–84. http://dx.doi.org/10.2478/eurodl-2019-0005.

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Abstract Social media platforms have transformed the way we live and work. These platforms have opened up new opportunities for service provisioning and business models. Therefore, this paper presents findings of how leading Ugandan Universities are integrating social media in the teaching and learning processes. The researchers adopted a multi-methodology research approach which involved; collecting, analysing and integrating quantitative (surveys) and qualitative (focus group discussions and interviews) research methods. A total of 300 respondents were targeted (students and lecturers) of wh

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IGBENEGHU, BRUNO IFAORUMHE, Oluwadamilola A. Johnson, and Chioma N. Osuji. "A SURVEY OF THE USE OF SOCIAL MEDIA AMONG UNDERGRADUATE STUDENT IN THE FACULTIES OF LAW IN UNIVERSITIES OSUN STATE NIGERIA." Edulib 11, no. 2 (2021): 113–26. http://dx.doi.org/10.17509/edulib.v11i2.37678.

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The study examined the awareness and use of social media platforms among undergraduate law students in universities in Osun State. It also investigated the extent to which gender, age, level of study and awareness of social media platforms influence the use of social media platforms among respondents. The study adopted a descriptive survey research design. The study population comprised undergraduate students in faculties of law in three selected universities in Osun state. The instrument for data collection was the questionnaire. Five hundred and twenty seven (527) respondents participated in

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Peruta, Adam, and Alison B. Shields. "Social media in higher education: understanding how colleges and universities use Facebook." Journal of Marketing for Higher Education 27, no. 1 (2016): 131–43. http://dx.doi.org/10.1080/08841241.2016.1212451.

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Jabar Mohammad, Sherko. "Misleading Media Content on Social Media and Its Behavioral Effects on University Youth." Journal of University of Raparin 12, no. 1 (2025): 986–1007. https://doi.org/10.26750/vol(12).no(1).paper46.

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The main subject of this study’s discussion is to achieve the main goal of revealing the behavioral effects of the distorting media content on the social media websites on the universities’ youth, as a social stratum, who are users of such sites and are more exposed, and the interpretation of the effects obtained from their exposure. The study is based on a qualitative approach with the aim of reaching a deep and accurate understanding of the phenomenon and its interpretation of the behavioral effects on the universities’ youth, which were carried out through the use of in-depth interview tool

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Sabadash, Mariia. "Use of Social Networks as an Integral Part of Advertising and PR-strategies of Universities (on the Example of Leading Universities of Ukraine)." Scientific notes of the Institute of Journalism, no. 2 (85) (2024): 157–70. http://dx.doi.org/10.17721/2522-1272.2024.85.11.

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The article considers how leading Ukrainian universities (state and private) use social networks as part of their advertising and PR-strategies. Using the methods of comparative analysis, quantitative and qualitative analysis, induction and deduction, it is determined what are the main trends of communication manifestations of universities in social networks, what platforms are the most used, what are the differences in the use of social networks in the strategies of universities, what topics are the most popular, as well as what formats of messages get the greatest response from the audience.

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Papademetriou, Christos, Sofia Anastasiadou, George Konteos, and Stylianos Papalexandris. "COVID-19 Pandemic: The Impact of the Social Media Technology on Higher Education." Education Sciences 12, no. 4 (2022): 261. http://dx.doi.org/10.3390/educsci12040261.

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The COVID-19 pandemic led universities to transform the traditional teaching methodologies into distance education. Therefore, social media has become progressively prominent as teaching and learning resources in universities. Several studies have been conducted for the development of social media as a learning tool. However, there is limited empirical evidence supporting this claim. The present study bridges the gap in the literature concerning the value of the use of social media in higher education. This research seeks to examine the impact of the use of social media in (a) enhancing teachi

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Wang, Cancan, and Rony Medaglia. "Governments’ social media use for external collaboration." Transforming Government: People, Process and Policy 11, no. 4 (2017): 572–95. http://dx.doi.org/10.1108/tg-02-2017-0009.

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Purpose As social media technologies permeate public life, the current forms of collaboration between government and non-government stakeholders are changing. The purpose of this paper is to investigate how social media use reconfigures the organizing practices around such collaboration. A case study of a collaborative e-government project showcases how emergent organizing practices through external social media differ from existing ones along the dimensions of time, task, team and transition. Design/methodology/approach This paper presents a case study of a collaborative e-government project

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Kayode Mustapha, Lambe, Victor Olanrewaju Gbonegun, and Maryam Lasisi Mustapha. "Social Media Use, Social Capital, and Political Participation among Nigerian University Students." Tripodos, no. 39 (June 4, 2025): 127–43. https://doi.org/10.51698/tripodos.2016.39.127-143.

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The arrival of social media, dubbed Web 2.0, has reconfigured the media and political landscape as well as media-politics relations in a way that is supplying the citizens with more powers. By limiting the gate-keeping of information common to the mainstream media, the social media generally offer platforms for stimulating mass participation through their information dissemination and networking power. While pundits and prognosticators are of the view that social media platforms stimulate as well as attenuate youths’ community and political participation, findings remained inconclusive and

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De Silva, A. P. U. "Social Media Use of University Libraries in Sri Lanka: a Content Analysis." CINEC Academic Journal 6, no. 2 (2024): 104–10. http://dx.doi.org/10.4038/caj.v6i2.132.

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Every academic or university library tries its best to cater to the users to get information relevant to the users’ subject areas. To fulfill that target, academic libraries use various media to cater to their users best. The use of social media sites is one of the best ways to share knowledge with users. The present study was based on the State Universities of Sri Lanka, and it was conducted to find out first the available social media sites in academic libraries in Sri Lanka and then the most popular social media sites that used to share knowledge and information among user community in the

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Esposito, Benedetta, Maria Rosaria Sessa, Daniela Sica, and Ornella Malandrino. "Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno." Administrative Sciences 11, no. 4 (2021): 147. http://dx.doi.org/10.3390/admsci11040147.

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Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical in

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Azmi, Novia Amirah, and Reza Jannah Al Fitra. "The Importance of Utilizing Media Relations to Improve the Image of an Agency." Semantik: Journal of Social, Media, Communication, and Journalism 1, no. 2 (2024): 169. http://dx.doi.org/10.31958/semantik.v1i2.9238.

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Public relations plays an important role in building a positive image of the company. A positive image will give a good impression to the company which ultimately will also have an impact on increasing the number of customers. One effort to build a positive company image is to increase Brand Awareness through social media. The research method used is literature review. The results of the research are that the use of social media to improve or build a positive image is now widely used. Even celebrities use official social media accounts to brand themselves and their companies. The use of social

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Kiarie, Grace Wawitima, and Rahab Gathuci. "The influence of social media use on body dysmorphia among young adults in private universities in Nairobi, Kenya." Editon Consortium Journal of Psychology, Guidance and Counseling 6, no. 1 (2025): 1–18. https://doi.org/10.51317/ecjpgc.v6i1.575.

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The purpose of this study was to investigate the influence of social media use on body dysmorphia among young adults in private universities in Nairobi, Kenya. This study used a descriptive design with 23 registered private universities in Nairobi County as the target population. Simple random sampling selected 359 students. Data was analysed using SPSS Version 27, employing descriptive statistics (frequencies, means, standard deviations) and inferential methods, including Pearson’s correlation coefficient and regression. Both quantitative and qualitative data were collected via questionnaires

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Naeem, Waqasia, Afshan Quyyum, and Sidra Haroon. "Self-representation of Private Universities in Lahore through Captioned Facebook Wall-Posts: A Multimodal Discourse Analysis." Online Media and Society 4, no. 2 (2023): 10–27. https://doi.org/10.71016/oms/nh03aj67.

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Aim of the Study: The study aimed at analyzing self-representation of private universities in Lahore through captioned Facebook wall-posts. Research objectives of the study included analyzing multimodal features of the captioned Facebook wall-posts of the selected private universities in Lahore, analyzing how private universities are self-representing themselves on social media through their wall-posts and identifying the multimodal features which are common in Facebook wall-posts of both the selected universities. Methodology: This study was qualitative in nature, three different models to an

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Pandi, Pitchaipandi, and Baskaran Chinnasamy. "Impact and use of Social Networks and Medias in the Universities environment during COVID 19 Pandemic." Journal of Digitovation and Information System 2, no. 1 (2022): 17–30. http://dx.doi.org/10.54433/jdiis.2022100010.

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The purpose of this study is to identify the impact and use of social networks and media in the university environment during the COVID pandemic. The online survey was conducted from the respondents are selected universities in Tamilnadu. A survey of researchers received a questionnaire from 302 respondents through Google forms, WhatsApp, and Gmail. The analyzed data frequency of simple percentage analysis, chi-square test, Mann- Whitney U test, and mean score and rank methods were calculated. This study concluded that the technology requires future development of Impact and use of social netw

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Mahmud, Murni, Salasiah Ammade, Abdul Halim, and Fatimah Hidayahni Amin. "Students’ Voices of the Use of Facebook and Instagram in Teaching English in the University Context." International Journal of Language Education 6, no. 2 (2022): 113. http://dx.doi.org/10.26858/ijole.v6i2.24757.

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Today the world of social media has immersed in the world of education and influencing the world of the students’ activities. It is inevitable that students in many levels of education have been using social media in their life either as students or as interactants in the certain community. Therefore, it is interesting to see the existence of social media among the students. In this study, the researchers highlight the use of social media among the students in the university. This research applied a qualitative research design taking 60 students of English in the universities in Makassar. The

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Akanbi, Mohammed Lawal, Qudus Ajibola Bankole, Olaide Ayokunmi Olalekan, and John Olajide Abiola. "Perceive Influence of the Use of Social Media on Information Seeking Behaviour of Undergraduates in Nigeria Universities." JINAV: Journal of Information and Visualization 3, no. 1 (2022): 15–26. http://dx.doi.org/10.35877/454ri.jinav1455.

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Social media has become prominent major source of information in our world today. Although the unique popularity of social media has infiltrated into undergraduates’ daily trajectories and become a vital part of their communication, yet surprisingly many undergraduates do not use social media for information relating to their academics little did they know that virtually all the information they need about their academics and practical can be gotten on social media. In order to address such research gap, the main objective of this research is to examine the perceive influence of the use of soc

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Valerio-Ureña, Gabriel, Dagoberto Herrera-Murillo, and Sergio Madero-Gómez. "Analysis of the Presence of Most Best-Ranked Universities on Social Networking Sites." Informatics 7, no. 1 (2020): 9. http://dx.doi.org/10.3390/informatics7010009.

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Universities are becoming aware of the importance of social networking sites for the reinforcement of their institutional brands. This study was conducted to analyze the extent to which best-ranked universities use social networking sites. A quantitative methodology and digital methods were used to measure the social media presence of the first 400 universities listed in the QS (Quacquarelli Symonds) World University Ranking 2018. The results reveal a high degree of involvement of those universities on social media; some factors that are associated with significant differences in the adoption

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Khan, Shagufta Akhtar, Rahila Nizami, and Vishnu Parmar. "SPORTS MOTIVATION AND USE OF LOCATIONAL SOCIAL MEDIA THROUGH GPS TECHNOLOGY." SKY-International Journal of Physical Education and Sports Sciences (IJPESS) 6 (December 14, 2022): 18–29. http://dx.doi.org/10.51846/the-sky.v6i0.1561.

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The present study is an effort to check out the association among motivation and the use of Location-based social media by the young athletes of private universities at Lahore. The lack of communication bound the sports community and young athletes. To fill this gap location-based social media is the best option because athletes and fans can share sports related activities, comments, photos, videos etc during different matches. This problem statement is based on personal observation and experience of the researcher. The rapid growth of social media and location-based social media platforms has

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León-Gómez, Alicia, Raquel Gil-Fernández, and Diego Calderón-Garrido. "Influence of COVID on the educational use of Social Media by students of Teaching Degrees." Education in the Knowledge Society (EKS) 22 (April 16, 2021): e23623. http://dx.doi.org/10.14201/eks.23623.

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The situation caused by SARS-CoV-2 has resulted in the intensive use of technology in all fields, including education and interactions between students. This research seeks to identify changes in the way social media have been used for educational purposes by students of teaching degrees both before and after lockdown. Based on an online survey administered to a sample of 424 students from different Spanish universities in which it has been observed how their use has generally been very similar, although significant differences have been detected according to the kind of university. In this ca

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