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Relevant bibliographies by topics / Social media value

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Academic literature on the topic 'Social media value'

Author: Grafiati

Published: 19 February 2023

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Journal articles on the topic "Social media value"

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Witman, Paul. "Social Media for Social Value." Computer 46, no. 7 (July 2013): 82–85. http://dx.doi.org/10.1109/mc.2013.247.

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Van-Tien Dao, William, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, and Der Chao Chen. "Social media advertising value." International Journal of Advertising 33, no. 2 (January 2014): 271–94. http://dx.doi.org/10.2501/ija-33-2-271-294.

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Boughzala, Imed. "Social Media and Value Creation." Journal of Organizational and End User Computing 28, no. 2 (April 2016): 107–23. http://dx.doi.org/10.4018/joeuc.2016040107.

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Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.

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Nagle, Tadhg, and Andrew Pope. "Understanding social media business value, a prerequisite for social media selection." Journal of Decision Systems 22, no. 4 (November 2013): 283–97. http://dx.doi.org/10.1080/12460125.2014.846543.

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Kang, Inwon, and Sungjoon Yoo. "Social Media Performance: From the Perspective of Social Media Apathetic Behavior." Journal of Korea Trade 26, no. 3 (May 30, 2022): 1–22. http://dx.doi.org/10.35611/jkt.2022.26.3.1.

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Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users’ interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users’ psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user’s resistance was found to have a positive influence on user’s apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users’ internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

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Jiao, Yongbing, Myriam Ertz, Myung-Soo Jo, and Emine Sarigollu. "Social value, content value, and brand equity in social media brand communities." International Marketing Review 35, no. 1 (February 12, 2018): 18–41. http://dx.doi.org/10.1108/imr-07-2016-0132.

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Purpose The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media brand community (SMBC) setting. Design/methodology/approach Online surveys were conducted with 595 SMBC participants in China and the USA. AMOS is used in SEM analysis. Findings Consumers with collectivistic, extroverted, and extrinsic orientation experience social value through social media participation. In contrast, consumers with individualistic and intrinsic orientation demonstrate content value. Furthermore, Chinese consumers show more social value and the US consumers more content value. Accordingly, the effect of social value (content value) on brand equity is stronger for Chinese (US) consumers. Research limitations/implications Culture was assessed only by individualism/collectivism, personality by extroversion/introversion and motivation by extrinsic/intrinsic. Future research should verify external generalizability beyond China and the USA. Practical implications Enhanced social and content value through consumers’ social media participation can increase brand equity. Thus, companies should motivate consumers to experience more value via social media participation, and, cultivate a multicultural climate and facilitate the exchange of culture. Originality/value First, this research redefines customer value into two components: social and content value. Second, this paper is the first to investigate the antecedents (i.e. culture, personality, and motivation) and the consequence (i.e. brand equity) of customer value in social media community settings. Third, this study illustrates differences in social media customer value experiences of Chinese vs US consumers.

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Kaur, Irameet, and Charu Shri. "Value based recruitment through social media." Values- Based Management 4, no. 2 (2014): 33. http://dx.doi.org/10.5958/2249-7919.2014.00007.7.

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Benjamin, Samuel Jebaraj, Pallab Kumar Biswas, M. Srikamalaladevi M Marathamuthu, and Murugesh Arunachalam. "Social Media Sentiments and Firm Value." Applied Economics 54, no. 26 (December 26, 2021): 2983–97. http://dx.doi.org/10.1080/00036846.2021.2001421.

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Zauner, Alexander, Monika Koller, and Matthias Fink. "Sponsoring, brand value and social media." Revista de Administração de Empresas 52, no. 6 (December 2012): 681–91. http://dx.doi.org/10.1590/s0034-75902012000600009.

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The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media) remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.

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Luo, Xueming, Jie Zhang, and Wenjing Duan. "Social Media and Firm Equity Value." Information Systems Research 24, no. 1 (March 2013): 146–63. http://dx.doi.org/10.1287/isre.1120.0462.

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Dissertations / Theses on the topic "Social media value"

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Zauner, Alexander, Monika Koller, and Matthias Fink. "Sponsoring, brand value and social media." Fundação Getulio Vargas, 2012. http://epub.wu.ac.at/5009/1/Zauner_etal_2012_RAE_Sponsoring%2Dbrand%2Dvalue.pdf.

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The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media) remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived. (authors' abstract)

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Sorensen, Anne. "Social media for social good: Value creation in social media based cause brand communities." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/91391/4/Anne%20Sorensen%20Thesis.pdf.

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This thesis presents a case study of value creation in the social media based brand communities of two Australian cause organisations. It improves understanding of how value is created in this increasingly important environment by examining participants' posts and practices, organisational strategies and supporters' perceptions of value creation. The thesis shows that while value creation is complex, value is generated for supporters and organisations alike, and positively influences the outcomes for recipients of the vital services provided by the cause organisations. Value creation in this context thus manifests social good for supporters, service recipients and society at large.

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Sizikova, Evelina. "Social Media- A New Instrument to Influence Brand Value." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125069.

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With the rising power of Internet and especially social media which includes different communities, blogs, portals(1) , etc., nowadays brand value, - its creation and control, is not in the hands of the companies anymore, but is shifted to the consumers. One aim of this paper is to investigate and try to prove the existence of social media influence on brand value. Another goal is to introduce a different vision of brand value in connection with Internet and the rise of social media's influence on consumer's minds. For the purpose of this research the terms brand value and brand equity would bear equal meanings. My theory, which I would like to introduce, was borrowed from biology and physics, namely from I.P. Pavlov's studies and his conditioned reflex theory(2) and the physics part is based on the dispersion of light theory which was first introduced, as we know, by Isaak Newton(3). I dare to say, that nowadays creation of brand value in consumer minds works the same way. When someone, man or woman, hears a brand name, a picture and a feeling, either positive or negative is immediately formed in the person's mind from personal experience with this brand. If not, then the brand is an unfamiliar one, thus we have to rely on a provided opinion, which was previously usually conveyed to us by family, relatives and close friends while recently, also by our growing virtual community. At the beginning of the thesis, I will present the theoretical background and data on World Wide Web and social media, followed by a concise description of some of the existing brand equity models, afterwards introducing my own vision on significant brand value components, elaborating on this theory with the help of relevant case studies and researches. Brand equity has generally been defined as "a brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands"(4). Further on in the second chapter I will bring together more definitions on brand equity/value to be able to propose a modified one, components of which will be discussed thoroughly in the same chapter. The main goal of my Master Thesis is to analyze the existence of a dependency between social media and brand value. A second goal is to assess whether the impact is a positive or a negative one or is a mixture of both.

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Wolf, Maxim Viktor. "Value creation through strategic social media use in HR management." Thesis, Birkbeck (University of London), 2018. http://bbktheses.da.ulcc.ac.uk/358/.

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The aim of this research is to understand how social media use is impacting communication processes within organisations. This study focuses on the HR communication process: traditionally, a one-way broadcast from management to employees with limited feedback mechanisms and limited employees' participation in content creation. Social media, as a current IT phenomenon, penetrates personal, professional and political lives. One of the hallmarks of social media is its embedded democratisation: access, means, and ability to "speak" for everyone. Social media's democratic approach to communication challenges established top-down organisational communications. This research analyses social media use in organisations to identify under which conditions social media use becomes strategic and leads to the development of new capabilities. The source data for the qualitative comparative case study is collected in a series of one-to-one and group interviews and is then analysed within the framework of three major theoretical lenses. First, the view of HRM as a communication system is used as a setting for the data analysis. Second, rhetorical practices for internal communications were used for describing how social media is used within HRM. Finally, Resource Based View is used as an explanatory lens for the impact and value of social media use in the intra- and inter-organisational communication process. The research has theoretical and practical implications. The findings challenge the top-down approach to organisational communications and show that democratised social media use can lead to improved relationships within organisations. Contingent on the purpose and the level of embeddedness in the business processes, social media use can lead to the development of capabilities, and thus become strategic. The practical implications stem from the recognition of the potential of social media to (1) establish new and unexpected relationships between employees and (2) support the emergence of new capabilities to combine and deploy human and information resources.

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Ekebring, Klara, and Mellqvist Catarina. "Luxury Brands’ Storytelling on Social Media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387692.

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Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. Methodology: This thesis performs qualitative research and utilises an abductive research strategy in order to conduct exploratory research. Data is collected through the use of both primary and secondary data sources. The primary data collection is made by the implementation of semistructured interviews that are formed and analysed through a thematic method of analysis and the satisfying principle. The secondary data is collected through observation of social media accounts of the brands taking part in this study. Empirical findings: The data collected present features on social media that the brands are recognising when communicating through storytelling on the platforms. By informing followers about the brand by telling stories, emotions, mental connections and meaning are established. Further, the interaction that is supported on social media platforms is considered by the luxury brands and influences the role followers to have in the communication process. Conclusions: The present study has found indications that the luxury values’ brands communicate through storytelling remains unchanged and how luxury values are told through stories are adjusted to the context of social media platforms. This suggests that luxury brands communicate their luxury value through storytelling on social media platforms by recognising the features of the context and the interaction, which is argued to be fundamentally supported on the platforms. Hence, elevating the role followers have in the communication process.

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Benda, Tim, John Lindblom, and Viktor Olsson. "Hedonic value of social media sharing : A quantitative study of how intentions to share affects hedonic value." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85287.

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The purpose of the paper is to explain the relation between motivations of intention to shareon social media and hedonic value. There has been a deductive approach to the research ofthe paper. The data which have been gathered has been done in a quantitative manner, bymaking use of a survey. The theoretical concepts which have been operationalized for thesurvey are the following, social conversation, social presence, easy-connection, intention toshare and hedonic value. There are four different hypotheses that have been developed andtested in the project. Social conversation has a positive impact on the intent to share contenton social media. Social presence has a positive impact on the intent to share content on socialmedia. Easy-connection has a positive impact on intent to share on social media and intentionto share has a positive impact on the hedonic value of social media use. The findings arefollowing, the first three hypotheses got rejected therefore, motivations of intention to shareon social media are connected with easy-connection, social conversation, and social presence.Additionally, intention to share on social media is accepted as having a positive impact on thehedonic value of social media use.

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Ukoha, Chukwuma. "Deriving value from health 2.0 : A study of social media use among healthcare providers." Thesis, Federation University Australia, 2020. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/174486.

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Social media applications are increasingly being used by healthcare providers because of the numerous communication, information, and public relations benefits they offer. Despite the growing adoption of social media in healthcare settings, its specific uses and value propositions are not well understood. To ensure continuous improvement, social media performance must be measured. However, little is known about the tools, techniques and yardsticks used to measure social media performance in healthcare settings. This study adopts qualitative research methods to explore healthcare providers’ perspectives on the value of social media in healthcare settings. Australian healthcare providers, from organizations of different sizes and locations, who use social media, were interviewed and the transcripts thematically analysed. The results demonstrate the uses of social media in health care, as well as the steps and techniques in social media measurement. Based on the findings, it is clear that the ability of social media to support various activities in healthcare settings makes it valuable to healthcare providers. Drawing on Bakhtin’s ‘theories’ and Stevens’s theory of measurement, this study theorises on the value of social media and introduces a protocol for measuring social media performance in healthcare settings. As one of the first studies to apply Bakhtinian ideas to consumer health informatics, this study has the potential to pave a new approach to conceptualizing the role of social media, particularly in healthcare settings. By using Stevens’s theory of measurement to explore the yardsticks suitable for social media measurement, this study provides a more nuanced framework for measuring the value of social media in healthcare settings.
Doctor of Philosophy

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Jung, Sang Uk. "Identifying high value customers in a social network: individual characteristics vs. social influence." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3322.

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Firms are interested in identifying customers who generate the highest revenues. Typically, customers are regarded as isolated individuals whose buying behavior depends solely on their own characteristics (e.g., previous purchase behavior, demographics etc.). In a social network setting, however, customer interactions can play an important role in purchase behavior. This thesis develops a generalizable methodology to identify high-value customers in a network. Previous work on social networks has focused most attention on modeling the interaction between individuals and understanding the positions of individuals in a network (e.g., measuring the influence of an individual based on his/her degree of network centrality). Little is known about how network influence directly translates into the benefits to the firm. In this study, the importance of taking into account both an individual characteristics and network effects when measuring customer value is argued. Drawing upon the spatial statistics literature, a spatial autocorrelation model is constructed that explicitly shows how these effects interact in generating firm revenue. This model is applied to a unique user-level dataset from a popular online gaming company in Korea. The data contain information about demographics of individual gamer, interaction between gamers, behavior within the game environment, and revenues generated by each individual. First, we propose a static model studying gamers' revenue in one period. We quantify the relative impact of an individual characteristics and network effects on revenue. The proposed static model shows better forecasts of an individual's value within a network for the firm than the benchmark models. The empirical analysis shows that individuals who are most influential in a network sense are not necessarily individuals who have the highest customer value. Next, we incorporate the spatio-temporal aspects of social influence in a network into the static model. This model is extended to construct the spatial dynamic model to forecast revenue in a social network. Second, we account for the homophily effects by separating the contemporaneous network effects out into the contemporaneous, temporal, and spatio-temporal effects. The proposed spatial dynamic model allows us to quantify an individual value in a network in a long-term perspective. The dynamic model is shown to outperform the static, and the other benchmark models in quantifying an individual value in revenue generation to the firm. Lastly, a dynamic coevolution model to account for homophily is suggested and discussed for future research.

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Andersson, Jonas, and Robert Sandgren. "Rich Media in Employer Branding : An experimental study on the impact of rich media testimonials on job seekers perceptions about firms’ Employer Brand Values." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205644.

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This thesis investigated how information on a firm’s website presented with richmedia employee testimonials differs compared to a poor media descriptioncommunicating the same content in its ability to positively influence potential jobseekersperceptions about a firms employer brand values, in particular social valuedue to its potential in differentiation. A problem was identified being that firms areexperiencing difficulties with communicating social value of the firm to potential jobseekers. The authors used a mixed-method research design containing explorativeexpert interviews, an explanatory experiment where potential job-seekers wereexposed to two different versions of a firms’ website (one containing rich mediaemployee testimonial, and one containing a written text description of the samecontent), and a number of focus groups with the aim to further explain the findingsfrom the experiment. The findings indicate that rich media employee testimonials embedded in afirm's website increase potential job-seekers perceptions about a firm in terms of bothsocial value and identification with the firm. These findings suggest that firms shouldconsider using rich media employee testimonials on their career websites as analternative to the more commonly used poor media written descriptions.

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Kliphuis, Warren. "The value added by social networking to the entrepreneurial process." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24250.

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It is argued that entrepreneurship directly contributes to both employment generation and economic growth. Entrepreneurship is said to be subject to a very specific process which includes opportunity recognition, resource allocation, innovation and networking. Networking specifically, is an important part of the entrepreneurial process as it is used to assist entrepreneurs to capitalise on opportunities, allocate resources, find ways to innovate and combat ambiguity. With the advent of Web 2.0 and online social networking platforms the way in which people exchange information and network has changed significantly and has spawned a new social culture on a global level. The purpose of this study is to examine the value that online social networking adds to the entrepreneurial process, specifically focussing on the South African landscape. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted

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Books on the topic "Social media value"

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Nofer, Michael. The Value of Social Media for Predicting Stock Returns. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09508-6.

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Perry, Linda J., Oana Damian, and Amit Lagu. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, D.C.: Transportation Research Board, 2014. http://dx.doi.org/10.17226/22351.

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Sam, Ford, and Green Joshua (Joshua Benjamin), eds. Spreadable media: Creating value and meaning in a networked culture. New York: New York University Press, 2012.

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Celebrity capital: Assessing the value of fame. New York: Bloomsbury, 2014.

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Value and the media: Cultural production and consumption in digital markets. Farnham: Ashgate, 2011.

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Marx's Labour Theory of Value in the Digital Age (Workshop) (2014 Open University of Israel). Reconsidering value and labour in the digital age. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2015.

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Rogers, Richard, and Sabine Niederer, eds. The Politics of Social Media Manipulation. NL Amsterdam: Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789463724838.

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Disinformation and so-called fake news are contemporary phenomena with rich histories. Disinformation, or the willful introduction of false information for the purposes of causing harm, recalls infamous foreign interference operations in national media systems. Outcries over fake news, or dubious stories with the trappings of news, have coincided with the introduction of new media technologies that disrupt the publication, distribution and consumption of news -- from the so-called rumour-mongering broadsheets centuries ago to the blogosphere recently. Designating a news organization as fake, or der Lügenpresse, has a darker history, associated with authoritarian regimes or populist bombast diminishing the reputation of 'elite media' and the value of inconvenient truths. In a series of empirical studies, using digital methods and data journalism, the authors inquire into the extent to which social media have enabled the penetration of foreign disinformation operations, the widespread publication and spread of dubious content as well as extreme commentators with considerable followings attacking mainstream media as fake.

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C, Havens John, ed. Tactical transparency: How leaders can leverage social media to maximize value and build their brand. San Francisco: Jossey-Bass, 2009.

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.Wealth, value creation and capture in the digital economy. San Diego, CA: Nex Ignite, 2011.

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Creativity, Culture and Commerce: Producing Australian Children's Television with Public Value. Bristol: Intellect, 2015.

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Book chapters on the topic "Social media value"

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Jeske, Diane. "Social media and the value of friendship." In Friendship and Social Media, 133–56. Abingdon, Oxon; New York, NY: Routledge is an imprint of the Taylor & Francis Group, an Informa Business, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781315210452-5.

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Lipschultz, Jeremy Harris. "Warren Buffett, Value Investing, Media, and Social Media." In The Handbook of Financial Communication and Investor Relations, 327–40. Chichester, UK: John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/9781119240822.ch29.

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Al-Sartawi, Abdalmuttaleb Musleh, and Allam Hamdan. "Social Media Reporting and Firm Value." In Lecture Notes in Computer Science, 356–66. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29374-1_29.

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Martínez-López, Francisco J., Yangchun Li, and Susan M. Young. "How Companies Can Exploit the Commercial Value of Social Media Through Advertising." In Social Media Monetization, 13–26. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-14575-9_2.

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Karmasin, Matthias, and Klaus Bichler. "Corporate Social Responsibility in the Media Industry: Setting the Benchmark or Falling Behind?" In Value-Oriented Media Management, 135–46. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51008-8_11.

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Bracker, Isabel, Stephanie Schuhknecht, and Klaus-Dieter Altmeppen. "Managing Values: Analyzing Corporate Social Responsibility in Media Companies from a Structuration Theory Perspective." In Value-Oriented Media Management, 159–72. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51008-8_13.

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Hadwich, Karsten, and Michael Wendt. "Social Media Service Value – Theoretische und empirische Konzeptualisierung." In Service Value als Werttreiber, 161–80. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02140-5_7.

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Sanni, Saidat A., Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds. "Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media." In Global Business Value Innovations, 17–33. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77929-4_2.

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Galloway, Casey, Mariah Curtis, and Anshu Saxena Arora. "Social Media Driven Student-Centered Learning Through Social Commerce in Higher Education." In Global Business Value Innovations, 35–45. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77929-4_3.

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Bahia, Tajinder Kaur, and Antonis Constantinou Simintiras. "The Value Creation of Social Media Information." In Social Media: The Good, the Bad, and the Ugly, 325–31. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45234-0_30.

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Conference papers on the topic "Social media value"

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Abu Bakar, Elistina, Nur Jannah Draman, and Aznan Zuhid Saidin. "Value, Religiosity and Behaviour in Social Media." In 2018 International Conference on Information and Communication Technology for the Muslim World (ICT4M). IEEE, 2018. http://dx.doi.org/10.1109/ict4m.2018.00017.

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Park, Sunyoung, Tek-Jin Nam, and Yuree Stacy Lim. "Creating social value of interactive media installation." In Proceeding of the twenty-sixth annual CHI conference extended abstracts. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1358628.1358770.

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Fueller, Johann, Roland Schroll, Severin Dennhardt, and Katja Hutter. "Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands." In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.533.

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Chung, Sunghun, Animesh Animesh, Kunsoo Han, and Alain Pinsonneault. "The Business Value of Firms' Social Media Efforts." In the 17th International Conference. New York, New York, USA: ACM Press, 2015. http://dx.doi.org/10.1145/2781562.2781604.

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Phethean, Christopher, Thanassis Tiropanis, and Lisa Harris. "Assessing the Value of Social Media for Organisations." In WebSci '15: ACM Web Science Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2786451.2786457.

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Calderon, Fernando H., and Yi-Shin Chen. "Influence Value: Quantifying Topic Influence on Social Media." In 2016 IEEE Second International Conference on Multimedia Big Data (BigMM). IEEE, 2016. http://dx.doi.org/10.1109/bigmm.2016.59.

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Sulistiani, Wiwik, Dewi Mustami‘ah, and Dewi Mahastuti. "Gender Correlates of Moral Value in Early Childhood." In International Conference on Emerging Media, and Social Science. EAI, 2019. http://dx.doi.org/10.4108/eai.7-12-2018.2281822.

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Jussila, Jari, Heli Aramo-Immonen, Hannu Kärkkäinen, and Jani Lyytikkä. "Value added of social media in open innovation community." In the 18th International Academic MindTrek Conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2676467.2676504.

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Hedestig, Ulf, Daniel Skog, and Mikael Söderström. "Co-producing public value through IoT and social media." In dg.o '18: 19th Annual International Conference on Digital Government Research. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3209281.3209349.

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Vaithyanathan, Shivakumar. "The value of social media data in enterprise applications." In the 2012 international conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2213836.2213949.

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Reports on the topic "Social media value"

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Seifert, Christin, and Wi-Suk Kwon. Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-195.

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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.

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McCluskey, Dara, and Charles Freeman. Effect of fashion industry media on consumers attitudes and values for social responsibility. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-305.

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Koh, Ae-Ran, EunJung Shin, and SORA YIM. A Study on Perceptions and Consumption Values of Ethical Consumption by Using Social Media Big Data. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.9578.

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Lyzanchuk, Vasyl. COMMUNICATIVE SYNERGY OF UKRAINIAN NATIONAL VALUES IN THE CONTEXT OF THE RUSSIAN HYBRID WAR. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11077.

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The author characterized the Ukrainian national values, national interests and national goals. It is emphasized that national values are conceptual, ideological bases, consolidating factors, important life guidelines on the way to effective protection of Ukraine from Russian aggression and building a democratic, united Ukrainian state. Author analyzes the functioning of the mass media in the context of educational propaganda of individual, social and state values, the dominant core of which are patriotism, human rights and freedoms, social justice, material and spiritual wealth of Ukrainians, natural resources, morality, peace, religiosity, benevolence, national security, constitutional order. These key national values are a strong moral and civic core, a life-giving element, a self-affirming synergy, which on the basis of homogeneity binds the current Ukrainian society with the ancestors and their centuries-old material and spiritual heritage. Attention is focused on the fact that the current problem of building the Ukrainian state and protecting it from the brutal Moscow invaders is directly dependent on the awareness of all citizens of the essence of national values, national interests, national goals and filling them with the meaning of life, charitable socio-political life. It is emphasized that the missionary vocation of journalists to orient readers and listeners to the meaningful choice of basic national values, on the basis of which Ukrainian citizens, regardless of nationality together they will overcome the external Moscow and internal aggression of the pro-Russian fifth column, achieve peace, return the Ukrainian territories seized by the Kremlin imperialists and, in agreement will build Ukrainian Ukraine.

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Lenhardt, Amanda. Defining Characteristics of Democracy in the 21st Century. Institute of Development Studies (IDS), March 2021. http://dx.doi.org/10.19088/k4d.2021.064.

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This report offers a brief overview of the literature on the defining characteristics of democracy in the 21st century. This report seeks to map out a range of conceptual approaches to understanding democracy, evidence on emerging trends in democratisation, and challenges to realising democracy in its varied forms. The report begins with a discussion on definitions of democracy that have emerged in recent decades (Section 2), highlighting a range of qualifiers that are widely used to differentiate and analyse different democratic regime types. Section 3 summarises trends in key indicators of democracy from widely cited observers – The Economist Intelligence Unit and the V-Dem Institute - and recent trends in public opinion towards democracy, according to World Values and Pew Centre surveys. Section 4 gives a very brief overview of three leading challenges to democracy discussed widely in the literature – gender inequality; the role of media and social media; and declining quality of elections, freedom of expression and civic space.

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Rudyk, Myroslava. COMMUNICATIVE FEATURES OF UKRAINIAN VIDEO BLOGS ON THE EXAMPLE OF YOUTUBE-CHANNELS OF «TORONTO TV», YANINA SOKOLOVA, AND OSTAP DROZDOV. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11111.

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The article is devoted to the study of the Ukrainian segment of video blogging as one of the most popular types of the functioning of the modern blogosphere. The content and statistics of popular video blogs were studied on the example of YouTube channels of Ukrainian bloggers and famous journalists. Today we are witnessing the rapid development of technologies that help journalists become better, and the creators of media content to work more quickly and ensure the completeness of the information. With the help of Internet communication, new ways of disseminating information have appeared in journalism. Journalists more often create their blogs on various platforms. Blogosphere video content has become very popular among the Ukrainian audience on YouTube because today the video format is the most effective in terms of communication. The YouTube social network partially replaces television, and the variety of thematic content is ably adapted to a wide audience. The paper analyzes Ukrainian blogs managed by journalists, where they publish different content formats. Therefore, the presentation of various examples of video blogs in our work helps to understand the specifics of Ukrainian blogging at its current stage of development. After all, videos of popular people such as Michael Shchur, Yanina Sokolova, Ostap Drozdov demonstrate the peculiarities of Ukrainian popular video content. For the research, we chose those blogs that are currently relevant to Ukrainian YouTube and have their specifics and uniqueness. The main objective of a blogger is to react quickly to the flow of information because the rating of the channel being monetized depends on it. With the help of statistical data, we can conclude that the Ukrainian audience is interested in a wide range of different information. Viewers now value the independent opinion of bloggers and more often listen to it. Every important event is covered by bloggers promptly. And the format in which it is presented depends on the individual style of the author and the concept of his channel. We can conclude that the video content of the modern blogosphere is developing rapidly. This provides the audience with information for different tastes.

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Hrytsenko, Olena. Sociocultural and informational and communication transformations of a new type of society (problems of preserving national identity and national media space). Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11406.

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The problems of the correlation of cosmopolitan and national identities are too complex to be unambiguous assessment, let alone alternative values (related to the ecological paradigm and the spiritual traditions of other cultures). However, it is obvious that without preserving the national identity, the integrity and independence of the national state becomes problematic. On the other hand, without taking into account the consequences of information wars and aggressive cosmopolitan tendencies of global media culture, there is a threat of losing the national information space and displacing it to the periphery of socio-political and economic life in Ukraine and in the modern world. In the process of working on research issues, the author of the article came out on the principles of objectivity, systematic and determinism, which in combination of their observance made it possible to determine the influence of the post-industrial information society on the formation of a new type of mass consciousness. As a result of the influence of globalization processes, there was a filling of the domestic information space with a supernational mass culture of entertainment, which in most cases leads to the spread of a primitive world outlook based on the ideology of consumption society, without leaving places to preserve sociocultural traditions and national identity. Therefore, given the problems of preserving national identity, it is necessary should be mentioned the information security of the state, which occupies one of the most important places, among various aspects of information security, since the unresolved problem of protection of the national information space significantly complicates the processes of formation of national identity.

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O’Brien, Tom, Deanna Matsumoto, Diana Sanchez, Caitlin Mace, Elizabeth Warren, Eleni Hala, and Tyler Reeb. Southern California Regional Workforce Development Needs Assessment for the Transportation and Supply Chain Industry Sectors. Mineta Transportation Institute, October 2020. http://dx.doi.org/10.31979/mti.2020.1921.

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COVID-19 brought the public’s attention to the critical value of transportation and supply chain workers as lifelines to access food and other supplies. This report examines essential job skills required of the middle-skill workforce (workers with more than a high school degree, but less than a four-year college degree). Many of these middle-skill transportation and supply chain jobs are what the Federal Reserve Bank defines as “opportunity occupations” -- jobs that pay above median wages and can be accessible to those without a four-year college degree. This report lays out the complex landscape of selected technological disruptions of the supply chain to understand the new workforce needs of these middle-skill workers, followed by competencies identified by industry. With workplace social distancing policies, logistics organizations now rely heavily on data management and analysis for their operations. All rungs of employees, including warehouse workers and truck drivers, require digital skills to use mobile devices, sensors, and dashboards, among other applications. Workforce training requires a focus on data, problem solving, connectivity, and collaboration. Industry partners identified key workforce competencies required in digital literacy, data management, front/back office jobs, and in operations and maintenance. Education and training providers identified strategies to effectively develop workforce development programs. This report concludes with an exploration of the role of Institutes of Higher Education in delivering effective workforce education and training programs that reimagine how to frame programs to be customizable, easily accessible, and relevant.

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CMO Survey: Value of Company Spending on Social Media. IEDP Ideas for Leaders, March 2018. http://dx.doi.org/10.13007/697.

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