Journal articles: 'Social media value'

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Witman, Paul. "Social Media for Social Value." Computer 46, no. 7 (July 2013): 82–85. http://dx.doi.org/10.1109/mc.2013.247.

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Van-Tien Dao, William, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, and Der Chao Chen. "Social media advertising value." International Journal of Advertising 33, no. 2 (January 2014): 271–94. http://dx.doi.org/10.2501/ija-33-2-271-294.

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Boughzala, Imed. "Social Media and Value Creation." Journal of Organizational and End User Computing 28, no. 2 (April 2016): 107–23. http://dx.doi.org/10.4018/joeuc.2016040107.

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Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.

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Nagle, Tadhg, and Andrew Pope. "Understanding social media business value, a prerequisite for social media selection." Journal of Decision Systems 22, no. 4 (November 2013): 283–97. http://dx.doi.org/10.1080/12460125.2014.846543.

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Kang, Inwon, and Sungjoon Yoo. "Social Media Performance: From the Perspective of Social Media Apathetic Behavior." Journal of Korea Trade 26, no. 3 (May 30, 2022): 1–22. http://dx.doi.org/10.35611/jkt.2022.26.3.1.

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Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users’ interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users’ psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user’s resistance was found to have a positive influence on user’s apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users’ internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

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Jiao, Yongbing, Myriam Ertz, Myung-Soo Jo, and Emine Sarigollu. "Social value, content value, and brand equity in social media brand communities." International Marketing Review 35, no. 1 (February 12, 2018): 18–41. http://dx.doi.org/10.1108/imr-07-2016-0132.

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Purpose The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media brand community (SMBC) setting. Design/methodology/approach Online surveys were conducted with 595 SMBC participants in China and the USA. AMOS is used in SEM analysis. Findings Consumers with collectivistic, extroverted, and extrinsic orientation experience social value through social media participation. In contrast, consumers with individualistic and intrinsic orientation demonstrate content value. Furthermore, Chinese consumers show more social value and the US consumers more content value. Accordingly, the effect of social value (content value) on brand equity is stronger for Chinese (US) consumers. Research limitations/implications Culture was assessed only by individualism/collectivism, personality by extroversion/introversion and motivation by extrinsic/intrinsic. Future research should verify external generalizability beyond China and the USA. Practical implications Enhanced social and content value through consumers’ social media participation can increase brand equity. Thus, companies should motivate consumers to experience more value via social media participation, and, cultivate a multicultural climate and facilitate the exchange of culture. Originality/value First, this research redefines customer value into two components: social and content value. Second, this paper is the first to investigate the antecedents (i.e. culture, personality, and motivation) and the consequence (i.e. brand equity) of customer value in social media community settings. Third, this study illustrates differences in social media customer value experiences of Chinese vs US consumers.

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Kaur, Irameet, and Charu Shri. "Value based recruitment through social media." Values- Based Management 4, no. 2 (2014): 33. http://dx.doi.org/10.5958/2249-7919.2014.00007.7.

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Benjamin, Samuel Jebaraj, Pallab Kumar Biswas, M. Srikamalaladevi M Marathamuthu, and Murugesh Arunachalam. "Social Media Sentiments and Firm Value." Applied Economics 54, no. 26 (December 26, 2021): 2983–97. http://dx.doi.org/10.1080/00036846.2021.2001421.

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Zauner, Alexander, Monika Koller, and Matthias Fink. "Sponsoring, brand value and social media." Revista de Administração de Empresas 52, no. 6 (December 2012): 681–91. http://dx.doi.org/10.1590/s0034-75902012000600009.

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The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media) remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.

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Luo, Xueming, Jie Zhang, and Wenjing Duan. "Social Media and Firm Equity Value." Information Systems Research 24, no. 1 (March 2013): 146–63. http://dx.doi.org/10.1287/isre.1120.0462.

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Lin, Shan, Shuai Yang, Minghui Ma, and Jian Huang. "Value co-creation on social media." International Journal of Contemporary Hospitality Management 30, no. 4 (April 9, 2018): 2153–74. http://dx.doi.org/10.1108/ijchm-08-2016-0484.

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Purpose In recent years, hotels in China have been interested in leveraging social media platforms to facilitate interactions with and among consumers. Such brand engagement efforts on social media networks are believed to promote brands through co-creation of consumer experiences and values. This study was conducted in the context of Chinese hotels. The paper aims to identify two forms of brand engagement via social media platforms – consumer-initiated engagement and firm-initiated engagement – and to examine their effects on hotels’ display advertising effectiveness. Design/methodology/approach This study collected a comprehensive data set. First, the authors collected display advertisement data from two hotel chains in China. Second, the authors gathered the two hotels’ engagement data from Weibo. A generalized linear mixed model was used in data analysis. Findings The findings of the study indicate that both forms of brand engagement on social media network sites positively influence display advertising effectiveness. Moreover, for a strong brand, consumer-initiated engagement is more influential in increasing display advertising effectiveness; however, for a weak brand, firm-initiated engagement gains more clicks and conversions from advertisements. Practical implications As hotels in China continue to leverage online media platforms to reach, engage with and co-create value with potential and existing consumers, this study provides managers with insight as to how they can achieve higher advertising effectiveness by engaging with consumers on a consistent basis on social media. Originality/value This study mainly contributes to recent increasing research on engagement and value co-creation by providing a lens through which to assess the relationship between brand engagement via social media networks and online display advertising effectiveness.

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Rashid, Yasir, Ansar Waseem, Ahmad Ahsan Akbar, and Fatima Azam. "Value co-creation and social media." European Business Review 31, no. 5 (August 2, 2019): 761–84. http://dx.doi.org/10.1108/ebr-05-2018-0106.

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Purpose The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social media in co-creation and new product development is growing field; the extant literature is still in developing stage, which needs systematization and categorization to comprehend its current stage and previous research. Design/methodology/approach For this purpose, existing literature on social media and co-creation was studied. Initially, a citation analysis was conducted of influential papers correlated with the topic to identify three streams of research. Later, thematic analysis was carried out to explore specific themes within these categories. Findings Through citation analysis three research streams namely customer’s co-creation on new product development, firm specific capabilities for knowledge sharing, absorption and processing and new opportunities were identified. Later, total four categories were identified through thematic analysis which contains different sub-themes such as test of theories, proposed theoretical frameworks, lead users characteristics, customer’s motivation and experience regarding co-creation, online communities of customers and open innovation. Research limitations/implications This study also categorizes and systemizes the extant literature exploring role of social media in value co-creation. Such systematic review of the extant literature will help the academicians to understand the previous stream of work and pursue a particular line of enquiry in furthering the understanding of interaction between social media and co-innovation. Practical implications This work is particularly useful for practitioners as more firms are moving the business online. These firms are actively using social media and user-generated content to gain insight into customer’s preferences. By increasing the participation of customers and lead users through online communities, firms can also increase customer’s commitment. Originality/value The paper adds to the extant literature by identifying research streams and themes in the extant literature on the role of social media in value co-creation. Later, these themes are abductively linked to develop a theoretical framework.

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Nguyen, Phan Dinh, Lobel Trong Thuy Tran, and John Baker. "Driving university brand value through social media." Technology in Society 65 (May 2021): 101588. http://dx.doi.org/10.1016/j.techsoc.2021.101588.

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Akter, Shahriar, Mithu Bhattacharyya, Samuel Fosso Wamba, and Sutapa Aditya. "How does Social Media Analytics Create Value?" Journal of Organizational and End User Computing 28, no. 3 (July 2016): 1–9. http://dx.doi.org/10.4018/joeuc.2016070101.

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The surge of interest in big social data has led to growing demand for social media analytics (SMA). Having robust SMA can help firms create value and achieve competitive advantages. However, most firms do not always know how to embrace big social data to establish a path to value. This study addresses this key question to deepen our understanding of how different types of SMA can be applied to create value. Specifically, the findings show the significant uses of opinion mining or sentiment analysis, topic modeling, engagement analysis, predictive analysis, social network analysis, and trend analysis. Finally, the study provides directions for the challenges and opportunities of SMA to maximize value.

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Kim, Rae Yule. "The Value of Followers on Social Media." IEEE Engineering Management Review 48, no. 2 (June 1, 2020): 173–83. http://dx.doi.org/10.1109/emr.2020.2979973.

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Kim, Dohoon. "Value ecosystem models for social media services." Technological Forecasting and Social Change 107 (June 2016): 13–27. http://dx.doi.org/10.1016/j.techfore.2016.03.010.

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Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Production and Operations Management 27, no. 10 (April 20, 2017): 1749–69. http://dx.doi.org/10.1111/poms.12707.

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Wahi, Ashok Kumar, Yajulu Medury, and Rajnish Kumar Misra. "Social Media." International Journal of Service Science, Management, Engineering, and Technology 5, no. 3 (July 2014): 1–15. http://dx.doi.org/10.4018/ijssmet.2014070101.

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The purpose of this paper is to provide an understanding of the Web 2.0 phenomenon and social media and its implications on customer relationship management, in order to learn that online communities and social networking are at the core of the enterprise of future or Enterprise 2.0. A range of published articles and books regarding Web 2.0, Enterprise 2.0, CRM 2.0 and social networking are examined and critiqued. A model is proposed to establish the association between Enterprise 2.0 and Information Technology from the perspective of social media. The sources are divided into three basic elements: Web 2.0, Online Social Networking websites and CRM 2.0. If Enterprise 2.0 is the enterprise of future then Social Media is the future of enterprise. Customer engagement and customer value proposition form the core of Enterprise 2.0 and online communities and social media form the corresponding core for knowledge creation and integration of Enterprise 2.0. Social media should affect customer relationship management in organizations. In the knowledge society of the future extended enterprises will become the basis of business rather than the competitive strength of individual enterprises and therefore the need to proactively prepare for it.

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Jiao, Yongbing, Myung-Soo Jo, and Emine Sarigöllü. "Social value and content value in social media: Two paths to psychological well-being." Journal of Organizational Computing and Electronic Commerce 27, no. 1 (November 29, 2016): 3–24. http://dx.doi.org/10.1080/10919392.2016.1264762.

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Di Gangi, Paul M., and Molly M. Wasko. "Social Media Engagement Theory." Journal of Organizational and End User Computing 28, no. 2 (April 2016): 53–73. http://dx.doi.org/10.4018/joeuc.2016040104.

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Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This research builds a model that hypothesizes that the user experiences from social interactions among users, operationalized as personalization, transparency, access to social resources, critical mass of social acquaintances, and risk, as well as with the technical features of the social media platform, operationalized as the completeness, flexibility, integration, and evolvability, influence user engagement and subsequent usage behavior. Using survey responses from 408 social media users, findings suggest that both social and technical factors impact user engagement and ultimately usage with additional direct impacts on usage by perceptions of the critical mass of social acquaintances and risk.

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Koch, Stefan, and Asli Dikmen. "Does Successful Social Media Marketing Affect Brand Value?" Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 15–26. http://dx.doi.org/10.4018/jeco.2015010102.

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Brand management has been moving towards making use of multiple channels in order to engage customers, especially through social media, and sustain a more intense experience around the brand instead of depending merely on advertising. This paper will investigate the effectiveness of social media marketing activities on brand value through comparison of brand value rankings with brand engagement scores, determined by social media marketing activities. Data from a list of companies was collected and evaluated, and the authors found evidence for a relationship in some cases, especially for social networks in the form of Facebook, and for Twitter on global level. They found clear differences between Global and Turkish brands, in that Facebook is relatively and absolutely more important for brands in that country. In addition, clear differences showed up between some industries in importance of different channels for brand value.

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Muraz, Bayezid. "Social Media for Consumers and Value Creation Companies." INFLUENCE: International Journal of Science Review 4, no. 2 (August 15, 2022): 132–37. http://dx.doi.org/10.54783/influencejournal.v4i2.42.

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In the mid-2000s, a digital marketing strategy gave numerous companies online prominence. Amazon posts unfavorable customer reviews on evaluation sites, while many corporations use email. Few people paid attention to digitalization's marketing advancements. Since 2006, when Facebook opened to the public, social media has influenced consumers and businesses. This trend is accelerating. Facebook, Google, and YouTube - live social networking sites or platforms with strong social networking aspects - had the most traffic in the summer of 2013. One in seven people in the globe are active Facebook members, despite being restricted to those over 13 and banned in China. Marketing managers and experts are just beginning to appreciate social media's explosive growth. It affected their beginning. The pinball analogy argues that social media marketing is chaotic and dynamic, replacing the bowling technique, which is linear and one-way. The pin-table example explains how value creation processes and structures might adapt to new marketing environments if organizations are to be regarded as profitable by active, highly connected consumers via networks. This study presents a fresh environment overview and important thoughts on marketing managers and enterprises.

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Muraz, Anka. "Social Media for Consumers and Value Creation Companies." International Journal of Science and Society 2, no. 4 (December 21, 2020): 649–56. http://dx.doi.org/10.54783/ijsoc.v2i4.259.

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In the mid-2000s, a new marketing strategy that emerged as a result of digitization created online visibility for many companies. While many companies communicate via email, companies such as Amazon are starting to post negative comments from customers on evaluation sites. The innovations brought by digitalization began to bring new insights into marketing, but few people paid attention to these innovations. When Facebook opened its doors to the general public in 2006, the power of social media started to influence consumers and businesses, and this situation continues at its latest pace. In the summer of 2013, the three sites with the highest traffic were Facebook, Google and YouTube - either live social networking sites or platforms with strong social networking elements. Although the site is not available to those under 13 and denied access in China, the world's most populous country, one in seven people in the world is currently an active Facebook member. This striking growth of social media is only just beginning to understand business processes and models by marketing managers and researchers. It influenced the way they started. One wayTo model the radical change social media is animating is the pinball analogy, which suggests that marketing in a social media environment resembles a game of pinball, a chaotic and interactive game that replaces the bowling approach, a linear and one-way approach to marketing . As well as revealing new ways of thinking, the pin-table analogy also describes how value creation processes and structures can adapt to new marketing environments if companies are to be perceived as profitable by active, highly connected consumers via networks. In this study, while presenting an overview of the new environment, it also deals with important reflections on marketing managers and companies exposed to this enlightenment.

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Schaupp, Ludwig Christian, and France Bélanger. "The Value of Social Media for Small Businesses." Journal of Information Systems 28, no. 1 (December 1, 2013): 187–207. http://dx.doi.org/10.2308/isys-50674.

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ABSTRACT Companies are implementing social media for marketing, advertising, employee recruitment, and overall communications with employees, clients, and partners. Small businesses are able to gain substantial value from social media but there are also many challenges. In this research, the Technology-Organization-Environment framework, the Resource-Based View theory, and interview data are combined to develop a model of social media usage and value for small businesses. Survey data from small businesses from a variety of industries and geographical locations are collected to validate the model. Results indicate that technology competence, pressure from clients, and characteristics of the mobile environment are significant antecedents of social media usage. The dimensions of social media value—perceived impact on internal operations, marketing, customer service, and sales—are also significant. Implications and avenues for future research are discussed.

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Lamont, Lisa, and Jordan Nielsen. "Calculating value: a digital library’s social media campaign." Bottom Line: Managing library finances 28, no. 4 (December 7, 2015): 106–11. http://dx.doi.org/10.1108/bl-07-2015-0010.

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Purpose – The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources. Design/methodology/approach – Librarians planned and executed a social media campaign using Tumblr and Pinterest and consulted Google Analytics and database reports to determine the impact. Findings – The campaign resulted in few conversions back to the digital library and little return on investment. Research limitations/implications – The campaign has been in effect for only five months, a longer testing period may be needed. Also, additional social media platforms will be added to the test. Originality/value – This is one of few examples of return on investment applied to social media and digital library promotion.

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Ketonen-Oksi, Sanna, Jari J. Jussila, and Hannu Kärkkäinen. "Social media based value creation and business models." Industrial Management & Data Systems 116, no. 8 (September 12, 2016): 1820–38. http://dx.doi.org/10.1108/imds-05-2015-0199.

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Purpose The purpose of this paper is to create an organized picture of the current understanding of social media-based value creation and business models. Design/methodology/approach Following the process model presented by Fink (2005), a systematic literature review of academic journal articles published between 2005 and 2014 was conducted. The research was grounded on the theoretical foundations of service-dominant logic. Findings This study offers detailed descriptions and analyses of the major social media mechanisms affecting how value is created in social media-based value networks and the kinds of impact social media can have on present and future business models. Research limitations/implications The study is limited to academic research literature on business organizations, excluding all studies related to public and non-profit organizations. Practical implications Attention is given to developing an in-depth understanding of the functions and concrete value creation mechanisms of social media-based co-creation within the different organizational processes (e.g. in product and service development and customer services) and to updating the related practices and knowledge. Originality/value This study provides new insight into the challenges related to research models and frameworks commonly used for observing value creation, thus highlighting the need for further studies and updates.

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Kao, Tzu-Yi, Ming-Hsien Yang, Ji-Tsung Ben Wu, and Ya-Yun Cheng. "Co-creating value with consumers through social media." Journal of Services Marketing 30, no. 2 (April 11, 2016): 141–51. http://dx.doi.org/10.1108/jsm-03-2014-0112.

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Purpose This study aims to develop a process model to facilitate enterprises’ co-creating value with consumers through social media. Design/methodology/approach Drawing on the concepts of internet-based co-creation and collective action theory, this study outlines a five-stage model (Interact-Engage-Propose-Act-Realize, IEPAR) of utilizing social media to co-create with consumers, enriches the model through in-depth interviews with industry experts and briefly illustrates how it can be applied in practice using a service firm case. Findings This study clarifies the co-creation process in the social media environment. For each of the process’s five stages, the objectives to be accomplished by the social media operator and the means to complete the objectives are illustrated. Research limitations/implications This study illustrated the proposed model with a representative service firm. Future study may refine the model by gathering additional data from real implementations to improve its effectiveness in practice. Practical implications This study suggests how an enterprise can construct a consumer co-creation platform from a managerial perspective. The proposed model can serve as a reference that enterprises can implement to increase customer value through co-creation using social media. Originality/value Enterprises have begun to notice the power of serving as a platform for co-creating value with consumers. However, it is seldom related to literature. The proposed model of the co-creation process in the social media environment can supplement past research.

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Brey, Eric T. "Co-creating Value from Social Media: A Framework." Journal of Creating Value 5, no. 2 (October 30, 2019): 222–36. http://dx.doi.org/10.1177/2394964319869054.

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Co-created value occurs when both the customer and provider benefit simultaneously from an interaction. To deliver on these opportunities, marketing has become a means by which organizations across the product-service spectrum directly interact with customers outside of traditional value-creating activities. Via social media, organizations influence customers while supporting value co-creation for the brand and users simultaneously. While this offers a wide range of opportunities to interact with customers, continued saturation of social networks has magnified the importance of engaging in organic dialogue. To that end, the aim of this article is to establish a framework usable across industries, platforms and content types. The social media value creation framework includes six vertical categories, including respond, transact, educate, awareness, stimulate and entertain. Definitions and examples of each vertical, along with theoretical and practical applications, are included.

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Nair, Mohan. "Understanding and measuring the value of social media." Journal of Corporate Accounting & Finance 22, no. 3 (February 23, 2011): 45–51. http://dx.doi.org/10.1002/jcaf.20674.

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Chang, Kiyoung, Hyeongsop Shim, and Taihyeup David Yi. "Corporate social responsibility, media freedom, and firm value." Finance Research Letters 30 (September 2019): 1–7. http://dx.doi.org/10.1016/j.frl.2019.03.019.

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Mayol, J., and J. Dziakova. "Value of social media in advancing surgical research." British Journal of Surgery 104, no. 13 (November 16, 2017): 1753–55. http://dx.doi.org/10.1002/bjs.10767.

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Akter, Shohana, and Md Anwarul Islam. "Perceived value of social media in students’ participation in social movement." Digital Library Perspectives 35, no. 3/4 (November 11, 2019): 244–58. http://dx.doi.org/10.1108/dlp-06-2019-0023.

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Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

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Yan, Lu (Lucy), and Alfonso J. Pedraza‐Martinez. "Social Media for Disaster Management: Operational Value of the Social Conversation." Production and Operations Management 28, no. 10 (July 8, 2019): 2514–32. http://dx.doi.org/10.1111/poms.13064.

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Aggerholm, Helle Kryger, and Sophie Esmann Andersen. "Social Media Recruitment 3.0." Journal of Communication Management 22, no. 2 (May 8, 2018): 122–37. http://dx.doi.org/10.1108/jcom-11-2017-0131.

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Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication management. Design/methodology/approach The study draws on a reflexive dialogical research approach, which means that it is methodologically designed as a critical dialogue between on the one hand an empirical case and on the other hand theories on social media and strategic communication. Findings The study points toward a fundamental new approach to recruitment communication. The application of a Web 3.0 strategy entails what we term an open source recruitment strategy and a redirection of employee focus from work life to private life. These insights point toward ontologically challenging the basic assumptions of employees, work life and the employing organization. Research limitations/implications The paper presents a single-case study, which prepares the ground for larger, longitudinal studies. Such studies may apply a more long-term focus on the implications of applying Web 3.0 recruitment strategies and how they may be integrated into – or how they challenge – overall corporate communication strategies. Practical implications A turn toward Web 3.0 in recruitment communication affects the degree of interactional complexity and the level of managerial control. Furthermore, the authors argue that the utilization of a Web 3.0 strategy in recruitment communication put forth precarious dilemmas and challenges of controllability, controversy, ownership and power relations, demanding organizations to cautiously entering the social media 3.0 employment market. Originality/value This study indicates how the value and potentials of social media as facilitating participatory processes and community conversations can be strategically used in and fundamentally alter recruitment communication, and hence offers new insights into a paradigmatically new way of understanding what strategic social media recruitment is, can and do.

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Aljukhadar, Muhammad, Amélie Bériault Poirier, and Sylvain Senecal. "Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework." Journal of Research in Interactive Marketing 14, no. 3 (September 7, 2020): 285–303. http://dx.doi.org/10.1108/jrim-10-2018-0136.

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Purpose Social media bring about the imagery of people, places and products. Showing particular success in attracting women and millennials, these media (e.g. Instagram, Snapchat and Pinterest) are built around imagery consumption. This paper follows a qualitative theory building approach to extend the theory of consumption values and develop a framework based on the values social media deliver to consumers that explain their use outcomes. Design/methodology/approach The framework was analytically developed based on a review of the literature. In contrast to frameworks such as stimulus-organism-response (S-O-R), the framework proposes that people consume social media to maximize relevant values, namely, the aesthetic, social and learning value. Then, a study based on semi-structured interviews is performed to elaborate on the values and their undertakings. Findings The paper defines the consumption’s aesthetic value and underscores it as a focal driver of social media use and a key concept in social commerce. Data analysis suggests that aesthetic value engenders such responses as consumer’s inspiration, infinity sensation and habitual entertainment. Additional drivers of social media users are social and learning values. The social value engenders self-expression and social privacy, whereas the learning value engenders resourcefulness and parallel shopping. Originality/value This paper stipulates that people consume (i.e. use) social media to maximize relevant values, which, in turn, result in two groups of responses (inner and outer responses). The framework indicates that the relevant values mediate the relation between a stimulus (e.g. social media use) and response (e.g. entertainment, inspiration and behavioral intent). It highlights the centrality of aesthetic value in digital marketing and social commerce environments. The framework, thus, contrary to S-O-R, views the consumer as a maximizer of values rather than (a) processor of emotional and cognitive rejoinders.

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Al-Mommani, Khaldoun, Ahmed Al-Afifi, and Mohammad Abdullah Mahfuz. "The Impact of Social Networks on Maximizing the Competitive Value of Micro, Small, and Medium Enterprises." International Journal of Management Science and Business Administration 1, no. 3 (2015): 64–70. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.13.1005.

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The purpose of this paper is to study the effect of social media and social networks on maximizing and increasing the competitive value of micro, small, and medium enterprises (MSMEs). We review social media, social networks, and marketing literature that demonstrate the importance of social media and social networks in maximizing MSMEs competitive value through exploring the company-customer relationship, and the advantages and disadvantages that social media utilization brings. The findings suggest that micro, small and medium sized enterprises can reap benefits from executing an effective social media marketing strategy. These benefits encompass reducing overall marketing costs, improved customer service through social media, and achieving a competitive advantage. On the other hand, social networks have drawbacks that may affect MSMEs performance and decrease market share, such as time consumption and lack of feedback control. Therefore, MSMEs need to rethink about customer relationship management through building a conceptual and operational framework that provides both structure and flexibility. The study makes a contribution to the theoretical development through focusing on a neglected area of MSMEs research as well as a contribution to the relevance of social media in improving the competitive value of MSMEs. competitive value

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Wu, Gavin Jiayun, Zhenning “Jimmy” Xu, Saeed Tajdini, Jie Zhang, and Lei Song. "Unlocking value through an extended social media analytics framework." Qualitative Market Research: An International Journal 22, no. 2 (April 8, 2019): 161–79. http://dx.doi.org/10.1108/qmr-01-2017-0044.

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Purpose To unlock social media’s value, this study aims to integrate insights from several theoretical perspectives and the relevant literature, developing an extended social media analytics framework. It identifies the stages underlying the social media analytics process and tests the framework in three important and interconnected areas: social media (Twitter), new product adoption (iWatch and Google Glass) and social media analytic techniques (text mining and sentiment analysis). Design/methodology/approach Based upon a systematic review of different research approaches, theories and media types, this paper presents and tests an extended framework in three important and interconnected areas mentioned above. Findings This paper offers a theory-driven social media analytics framework. It validates the framework by providing concrete processes, examples, evidence and insights related to three chosen areas mentioned above, thereby helping managers create effective and efficient social media and new product development strategies. Originality/value This paper integrates insights from theories of the middle range (Merton, 1949), Campbell’s (1965) model of sociocultural evolution and Fan and Gordon’s (2014) social media analytics framework, developing its own extended social media analytics framework and validating it in three important and interconnected areas mentioned above. This paper demonstrates not only how the proposed framework can be applied to the context of new product development, but also how social media are transforming research approaches (qualitative, quantitative and mixed method) and the very nature of business itself (increased importance of digital business).

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Moon, Miri, and Jae-chul Shim. "Social media effects?" Journal of Communication Management 23, no. 4 (November 4, 2019): 281–97. http://dx.doi.org/10.1108/jcom-01-2019-0002.

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Purpose The purpose of this paper is to examine the relationships among media exposure, general scientific knowledge and the public’s risk perceptions of bovine spongiform encephalopathy (BSE). Design/methodology/approach Data for this study are based on a survey of 1,001 South Korean adult consumers (502 females and 499 males). The data were analyzed using SPSS 17.0, and multiple linear regression was performed to examine the relationships between risk perceptions and the types of media channel exposure, as well as between risk perceptions and general scientific knowledge. Findings Results showed that among the measured socio-demographic characteristics, gender was a significant factor. With regard to the variability of media exposure, individuals who were exposed to more internet news were found to have higher risk perceptions in terms of how BSE could affect themselves, while respondents who were more exposed to social networking sites (SNSs) were concerned about how the disease could affect others. Originality/value This study provides additional evidence of the third-person effect in risk perceptions of BSE, filling scientific knowledge gaps. Hence, this study suggests that the types of media channels (internet news, television and SNSs) should be considered as significant predictors of risk perceptions about food hazards related to the health of the consumer and others.

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He, Wu, Lin Guo, Jiancheng Shen, and Vasudeva Akula. "Social Media-Based Forecasting." Journal of Organizational and End User Computing 28, no. 2 (April 2016): 74–91. http://dx.doi.org/10.4018/joeuc.2016040105.

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Social media-based forecasting has received significant attention from academia and industries in recent years. With a focus on Twitter, this paper investigates whether sentiments of the tweets regarding the 7 largest US financial service companies (in U.S. dollars) are related to the stock price changes of these companies. The authors' findings indicate, in the financial services context, negative sentiments predict firms' future stock prices. However, the number of and the positive sentiment of tweets are not correlated with stock prices. The findings of this paper suggest the possible predictive value of social media data on stock prices at the company level.

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ZAWIERUCHA, Katarzyna. "Social reality in the context of social media and mobile technologies." Scientific Papers of Silesian University of Technology. Organization and Management Series 2021, no. 154 (2021): 378–87. http://dx.doi.org/10.29119/1641-3466.2021.154.29.

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Purpose: The article focuses on defining the concept of mobile technology and social media and presenting the novum aspects most affecting the social reality. The aim of the article is to emphasize the importance of mobile technologies and the continuous development of information technology in terms of the importance of social media. As a result, the article presents opportunities and threats to the world resulting from the use of the described technologies and gives an opinion on the rapid development in this aspect. Design/methodology/approach: The considerations and analysis made it possible to identify the causes of excessive use of mobile technologies and to present the most commonly used types of social media. Findings: The article shows the essence of mobile technologies and the likely direction of development in this aspect. The article defines the social reality in the context of social media and analyzes the modern world determined by technologies. The information contained in the article shows the huge increase in the importance of mobile technologies at the expense of real life and shows the priority of general improvement of the quality of life in favor of addiction and manipulation. Originality/value: The information contained in the article defines the concept of mobile technologies, social media and social reality, presents selected issues related to these aspects and indicates the direction of world development in the context of the issues described.

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Lutfiah, Nunung, Pudji Muljono, and Cahyono Tri Wibowo. "PERBANDINGAN EFEKTIVITAS PROMOSI AGROWISATA DENGAN MENGGUNAKAN MEDIA SOSIAL DAN MEDIA KONVENSIONAL DI KABUPATEN BANYUWANGI." Jurnal Komunikasi Pembangunan 17, no. 1 (February 2, 2019): 1–12. http://dx.doi.org/10.29244/jurnalkmp.17.1.1-12.

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The increasing number of social media users in Indonesia certainly provides a great opportunity to optimize social media as a communication medium. One of them is social media used as a promotional media for agricultural development, on the other hand it is not only social media that is used for media promotion. In fact, in the field many found that conventional media / traditional media are still used as promotional media. The research focused on the effectiveness of agro-tourism promotion media using social media and conventional media in Banyuwangi Regency. The research approach uses quantitative data with survey methods and uses questionnaires as a data collection tool. The sample of this study were three agro-tourism groups from three sub-districts in Banyuwangi Regency with the total number of social media users being 226 visitors and 146 visitors for conventional media users. Data were collected in May-July 2018. Data were analyzed by SPSS 22 and Mann Whitney Test descriptively. The results showed that Pvalue Svarna Agrotourism was 0.226, this value is greater than the significant value (α = 0.05) which indicates that conventional social media and media are different. Pvalue of Pb Agro Tourism is 0.003, this value is smaller than the significant value (α = 0.05) which indicates that sociald media and conventional media have no difference. While the value of Values of Steam Agro Tourism is 0.443, this value is greater than the significant value (α = 0.05) which indicates that conventional social media and media are different.

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Morris, Stephen, and Hyun Song Shin. "Social Value of Public Information." American Economic Review 92, no. 5 (November 1, 2002): 1521–34. http://dx.doi.org/10.1257/000282802762024610.

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What are the welfare effects of enhanced dissemination of public information through the media and disclosures by market participants with high public visibility? We examine the impact of public information in a setting where agents take actions appropriate to the underlying fundamentals, but they also have a coordination motive arising from a strategic complementarity in their actions. When the agents have no socially valuable private information, greater provision of public information always increases welfare. However, when agents also have access to independent sources of information, the welfare effect of increased public disclosures is ambiguous.

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Dootson, Paula, Amanda Beatson, and Judy Drennan. "Financial institutions using social media – do consumers perceive value?" International Journal of Bank Marketing 34, no. 1 (February 1, 2016): 9–36. http://dx.doi.org/10.1108/ijbm-06-2014-0079.

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Purpose – The purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts a consumer’s intention to adopt, and if intention predicts self-reported adoption of social media to interact with a financial institution; and if perceptions of value in using social media to interact with a financial institution changes over time. Design/methodology/approach – Self-administered surveys were run at two time points; 2010 and 2014. Data were analyzed using multiple and mediated regressions, and t-tests. Comparisons are made between the two time points. Findings – Perceived usefulness, economic value, and social value predicted overall perceived value, which in turn predicted a consumer’s intention to adopt social media to interact with a financial institution. At Time 2, adoption intention predicted self-reported usage behavior. Finally, there were significant differences between perceptions across Time 1 and 2. Research limitations/implications – The implications of the research highlight the importance of overall perceived value in the role of adoption intention, and that at Time 2, adoption intention predicted self-reported adoption to read and share content. A reduction in perceptions of value and intentions from Time 1 to Time 2 could be explained by perceptions of technology insecurity. In future studies, the authors recommend examining inhibitors to adoption including hedonic value. Practical implications – The findings suggest that consumers will use social media if the sector creates and clearly articulates consumer value from using social media. The sector also needs to address technology security perceptions to increase usage of social media. Originality/value – This paper is one of the first to investigate the consumer’s perspective in social media adoption by financial institutions, by exploring the role of value in consumer adoption and usage of social media.

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McCosker, Anthony. "Social media work: reshaping organisational communications, extracting digital value." Media International Australia 163, no. 1 (March 1, 2017): 122–36. http://dx.doi.org/10.1177/1329878x17693702.

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Social media platforms are associated with significant digital transformations but also carry some uncertainty for organisations seeking to capitalise on their affordances while developing new professional roles. This article explores the characteristics and contexts of social media work and the different approaches of organisations as they enter a second wave of application, moving beyond participation to data extraction within conditions of continuous connectivity and community management. The article uses hybrid methods: analysing job market data and in-depth interviews with 18 social media strategists and workers from 13 different organisations. The analysis is informed by critical accounts of digital labour, and emphasises organisations’ strategic search for new affordances such as analytics that extract additional value from carefully managed communities. The findings reveal how social media work has become diffused across industries, and is understood ‘ecologically’, as a capability that operates right across organisations within a dynamic and changing media environment.

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Sartawi, Abdalmuttaleb M. A. Musleh Al. "Social media disclosure of intellectual capital and firm value." International Journal of Learning and Intellectual Capital 17, no. 4 (2020): 312. http://dx.doi.org/10.1504/ijlic.2020.113146.

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Godey, Bruno, and Jungsun Cho. "HOW SOCIAL MEDIA INFLUENCE ON CONSUMERS’ LUXURY VALUE PERCEPTION." Global Fashion Management Conference 2018 (July 30, 2018): 287–92. http://dx.doi.org/10.15444/gmc2018.03.03.02.

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Kim, Sang-Uck. "The Application of Social Media for Cultural Brand Value." Journal of Korea Design Forum ll, no. 35 (May 2012): 319–28. http://dx.doi.org/10.21326/ksdt.2012..35.028.

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Kosonen, Miia, and Hanna-Kaisa Ellonen. "The Business Value of Consumer Participation through Social Media." International Journal of Interactive Communication Systems and Technologies 2, no. 1 (January 2012): 1–17. http://dx.doi.org/10.4018/ijicst.2012010101.

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Despite the growing enthusiasm about social media’s revolutionary potential, there is a lack of research on the possible business-side benefits. The authors maintain that in order to realize social media’s business potential, it is essential to identify the roles in which customers can participate in value co-creation. This study explores consumer participation enabled by social interaction technologies in the context of the newspaper and magazine industry. A qualitative analysis of 31 interviews with the publishers of the leading Finnish newspapers and magazines was conducted. A typology of six different roles of online consumer participation was developed: namely, agent, commentator, tester, debater, content producer, and messenger. The more company-driven types of participation (agent, commentator, and tester) can be integrated with product development support and learning from customers, the more consumer-driven types (debater, content producer, and messenger) are able to provide brand support and options for value co-creation.

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Fondevila Gascón, Joan Francesc, Pedro Mir Bernal, and Josep Rom Rodríguez. "Social media content value for a brand: study case." Questiones Publicitarias 1, no. 21 (February 2, 2018): 21. http://dx.doi.org/10.5565/rev/qp.298.

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Trkman, Marina, and Peter Trkman. "A framework for increasing business value from social media." Economic Research-Ekonomska Istraživanja 31, no. 1 (January 2018): 1091–110. http://dx.doi.org/10.1080/1331677x.2018.1456355.

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Journal articles on the topic 'Social media value'

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